We've all seen those promises: 100 ideas to write your blog post or 68 ideas for your next article.

These ideas are usually titles like, "What I'd Most Like To Do In The Next 6 Months," or "Behind The Scenes of My Business.

These templates can help you structure your article. But they're like the bread you use to make a sandwich.

When you follow instructions to make a sandwich, you probably hear, "Begin with 2 slices of bread. Use white, rye, wheat or a dinner roll."

Those instructions will get you through the process...but you won't have an appetizing sandwich. To make your sandwich great, you need to start with the filling and then put the bread around it.

In this episode, you'll discover how templates can give you structure, but you'll see why you need a story to create content that commands attention. Your story is the filling for the sandwich. It's what makes you different and the reason people buy.

To learn more about creating a filling ... i.e., a great story, download m free report: What REALLY Motivates Clients to Buy From You.
http://CathyGoodwin.com/baggage

You can also sign up for my course - The Client Advantage - when you click here: http://CathyGoodwin.com/clientadvtc

Use the coupon code CLIENT30 to take $20 (29%) off the published price.