Description
In this episode of the Product Launch Podcast powered by NxtStep, we talk with Jake from Pareto PPC about the importance of being data-driven in your marketing approach. Learn more from a marketing expert about what you can do to market your product effectively.
Show notes
00:30 - Jake’s background and the Pareto story
02:00 - The importance of being data-driven
04:50 - How to know if you have the right data
08:00 - Finding product/market fit
12:30 - The cyclical nature of CPC
14:00 - The advantages of targeting a niche
15:00 - “The more general you are the weaker your value proposition will be.”
Product Resources
Digital Analytics Power Hour * Slack groups
Measure * Google suite
Google Apps Script
Getting in touch with Jake