So many MDF conversations today begin with questions about ROI including, "how do I measure, how do I manage and how do I report?" However, the questions that everyone should actually be asking about MDFs are, "how do I create great engagement and measure ROI at the same time," along with, "how do I live up to the customer obsession mandate, continue to drive loyalty and still get what you need to keep the funding going?"

Please join us as we begin a series of podcasts with Craig DeWolf, VP MDF Product at 360insights, on just that subject. Craig and I will discuss these questions, try to answer them and provide insight about how other channel organizations and leaders should be approaching their MDF strategy.