'Start with Why' by Simon Sinek is all about working out why you do what your do. Throughout the book Sinek uses Apple as the example, but Keith McMurtrie and Amanda Newman join Ross for this episode to tell us how this book relates to printing companies. 

This book includes principles of how to attract talent, build a following of loyal customers and how to define your mission. What's your why? Have a listen to our review, before you read the book and give it a go. 

If you have any questions about The INKspire Podcast from Tharstern, feel free to get in touch by emailing us on - inkspire@tharstern.com.