For the past several years, craft beer has boomed, with small breweries sprouting up all over the country. In fact, these days craft beers make up 24% of the 114.2 billion beer market in the U.S. – which is huge.

Bruce Sanchez is the owner and brewmaster of Twisted Spike Brewing Company, which has the largest taproom in Oklahoma City. Like many in the industry, Bruce started as a home brewer – award-winning, in fact. But when he got into business, he discovered there was a lot more to it than making a tasty brew.

You don’t have to brew beer to learn a lot from Bruce about marketing, branding, sales, product creation, and more. Not to mention how to bootstrap a small business to take advantage of a booming market… while setting yourself apart from the competition.

Tune in to find out…

• One of the biggest elements in the success of a craft brewery – that’s true for other industries too
• How getting out of your comfort zone can change your career trajectory
• What he learned as an engineer that still influences him to this day
• Why being in OKC is such a key part of the business
• The difference a good support system can have on your entrepreneurial journey