Sarah Hurwitz shared how the Obamas riffed and wrote for weeks in advance of giving a speech out of respect to the audience, so that by the time they were in front of an audience it was well structured and presented coherently. There’s a myth that the greatest speeches happen when you get up to the podium and abandon your script to speak spontaneously from the heart, yet that is only true maybe 5-10% of the time if you’re an MLK kind of orator.
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