Welcome to another episode of the Pixilated Podcast. I’m Patrick Rife and I’m Alex McGlynn and today we’re going to talk about what to do with all that UGC you've (hopefully) been collecting.

• Create product authenticity (escape the photoshop vs reality trap)
• Authentic social media posts (show people how cool your services or product can be)
• User-driven marketing campaigns (#sweatlife - Lululemon)
• Contests (Nat Geo user-submitted photo contest)
• Product showcase (Apple and GoPro photo quality campaigns)
• Grow your social reach (GoPro youtube channel)
• Use it for website content (people wearing your brand IRL)

So, that is it for today before we go don’t forget to rate, review, and subscribe it helps us grow and we will see you soon.

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