My guest this week is Anthony Collias, CEO of Treepoints.

In this episode, he shares his tips and tricks on sales automation and hidden HR costs that could be costing your business thousands. Additionally, Anthony and Tom will be debating about if unlimited holiday makes employees take less.

If you’re looking to learn more about sales automation, hidden HR costs, and company culture, you’re in the right place.

Structure:

0:45 Introduction

0:48 What is sales automation?

4:00 How to optimize your sales Automation?

7:35 How Tom raised 1 million dollars through GMass

8:50 How to make sure your sales automation doesn’t get reported as spam

10:00 What copy should you put in your Sales emails?

13:00 3 key things that should be in every email

14:45 How to get sales through LinkedIn

17:47 Key tools you need to analyse your sales data and success

19:25 The hidden cost of HR that could be costing your business thousands of dollars

25:00 How you should apply an Athletes mindset to your business

27:00 Importance of sleep on your productivity

28:00 Anthony and Toms debate about unlimited holiday

32:00 Startup Sin Bin.

If you have a question that you would like answered, then email them over to my podcast producer Rosie at Rosie@stakester.com #startup #businesstips #founder