The VIP Code: Recent Episodes
Marley Jaxx
In a world of influencers and empty noise makers, we choose to be thought leaders and the authorities in our space.
We war against the mediocre and the mundane and instead, create impact with our powerful message.
I'm your host Marley Jaxx and I went from working as a dental hygienist to building a video marketing agency that does over 6-figures every month.
Each week I’m bringing you real conversations from myself and other experts who are striving for more than just profit - we also want impact.
If you want a revolutionary new marketing strategy that teaches you how to leverage the power of organic, omnipresent video that acts as an army of salesmen that generate leads for life, then visit...
https://www.infiniteimpactchallenge.com/
If you're willing to commit and let everything go that you don't really want - then your life will be easier, simpler and more successful than it's ever been. I want to talk about a book that has truly changed my life (I have 100 copies in my house) that has made me restructure my entire life and helped my get to some of my own 10X goals.
For a long time, I fell into the pressure of content, content, content; I even told others to do the same thing. Just keep posting and creating content even when you don't want to. Guess where that got me? Burn out. Then I realized, creating the same talking head content over and over gets you to the same place you're at. It keeps you average and your content average. Today, I want to talk about the 1% content creator that is willing to take risks and deal with discomfort to create successful and impactful content.
Your leads are all dressed up with nowhere to go... So how can you actually move them along to convert those leads into clients?
Maybe you're not a natural writer, or... you're just a little rusty. Either way, you can improve your content writing skills to the point of massively impacting your audience and turning them into... BUYERS! Let's talk about how you can improve your content writing skills.
Do you already have a sales funnel in place for your business? Once you know how to structure these effectively, sales funnels can be powerful in yielding great results! In today's episode, I'll tell you how to build a successful sales funnel.
There are many ways to send your sales message out into the digital world, but what exactly are your options when it comes to internet marketing? Learn more about the different categories of internet marketing and which one is the most effective for you by listening in on today's episode!
Paying for ads can help you get noticed online, definitely. BUT don't discount the power of organic content. I built my business online without paying a dime and I built it to a seven figure business. Today's episode is how about how you can market your business on social media... for free.
I want to let you in on a BIG secret... There are three main objectives to keep in mind when marketing your business on social media. If you don't have these things - then your strategy is BROKEN. In today's episode, I share my three proven tactics with you and how to land clients, grow your business and making cashflow.
We are constantly evolving and growing in both life and business - it's a cycle that is necessary and sometimes pushes us to make decisions that will help us make it to a new level. In today's episode, I talk about a pretty shocking question I was asked a few years ago... "Do you think your marriage ended because of your business?"
In entrepreneurship, it's kind of like a constant run around a track - once you reach the finish line, you have a new track to run- because of this, I like to think about entrepreneurship as a game of personal development. In today's episode, I want to talk about how you sometimes can feel like you're climbing the entrepreneurial ladder... But never really feel like you'll reach the top.
The biggest issues people run into is thinking that they need nice cameras and fancy lighting to start a YouTube channel. Guess what? You don't! You need yourself, any camera and QUALITY content that will keep people engaged. A really important part of your videos capturing an audience and keeping them is having three content hooks. I want to talk about how I structure my scripts (without sounding scripted) so you can hook viewers and increase engagement and even hot and cold leads.
Here's the deal - online gurus often push this idea of "publishing your face off" as if posting whatever comes to your mind as often as humanly possible is the BEST way to grow an audience and keep them loyal. Sure, being consistent with your content is obviously very important but there's something even more important. Content that is actually impactful and purposeful. Learn how to create impactful content that supports your marketing strategy by listening in on today's episode.
If someone asked me what the fastest path to cashflow as an entrepreneur was, what do you think I would answer? Well... Two things: A content machine and a cashflow system. There's quite a few people that are really good at one but miss the other. In today's episode I want to talk about how you can build both to have recurring revenue.
There are a lot of course creators out there but how much money can you really make selling online courses? Let's talk about it in today's episode.
Did you know... You can actually have a system for your content marketing that works like clock work? This can help you constantly be targeting audiences and generating leads and... PROFIT. It's important to have a plan for your content for this strategy to work - part of that means knowing what and when to post your different content and even WHERE. Today, I want to talk to you about how you can market your content without cold calling or yucky salesy posts and share with you so much more on content marketing strategies.
When you're selling a product or service - it can be hard for entrepreneurs to overcome limiting beliefs and imposter syndrome. ESPECIALLY when it comes to pricing your offers. In today's episode I want to talk about you can overcome those challenges and know the worth you hold in your movement.
With a little elbow grease, you can have your channel growing on auto-pilot. Learn how to in today's episode!
A simple scroll through your Instagram feed or attending a fun networking event can result in a ton of comparisons and potentially lead you to base your worthiness as a human on your ability to... Complete tasks? I'll tell you that I bought into that narrative for a while and I competed with that voice inside my head telling me to be the MOST productive person who ever produced. I didn't realize how my productivity was actually hurting me and my business. In today's episode I want to share with you how I overcame my productivity based self-worth,
Yachts, canons full of money, and sports cars... That's what makes an entrepreneur successful, right? The moments that define your career are most likely not going to make it to your highlight reel but those difficult moments will help your level up as a person and an entrepreneur. I want to talk about the difficult moments in your business and how they can be your biggest teachers.
Why make content for the sake of content when you could turn your video's viewers into buyers? A key part to the growth of my business was adding a call to action to my YouTube videos. Let's talk about CTA buttons and how to utilize them for your business' videos.
Picture this: you're backstage, sweaty palms, shortness of breath, racing heart... And the presenter calls your name... And you're seriously considering running for the exit. Whether you're speaking to a live audience or filming in front of a camera - some of us get nervous. Today, I want to talk about how you can feel confident no matter who you're speaking to!
How do you know when you need to hire someone? When is the right time to fire someone? These are all lessons I had to learn the hard way and, in some cases, went into debt for not making the right decision. So, If you are looking for 7 figure business team, listen in on today's episode!
One of the BIGGEST growth hacks of my life is many forms of therapy. You guys have heard me say this quote many of times on this podcast but let me remind you, “if you don’t have the business you want, it’s because you haven’t become the person who can run it yet.” I want to take the spotlight off of your business and shine it on your for a moment to help you stay accountable in your own growth because you CAN become the leader that your business needs and you can grow spiritually, emotionally and mentally to be the person that you need. Listen in on today’s episode where I talk about the journey I’ve taken both in my professional life and personal. Here are some tips for taking the (sometimes hard and uncomfortable) steps to growth.
How to get more views on youtube? "Soooo, why am I not getting views on YouTube?!" If you've asked yourself why your videos aren't working, this episode is about how to get more views on youtube through your authenticity and story. Listen in on today's episode for all of my tips on growing your channel.
In today’s episode I want to share with you the new direction that I am taking with my YouTube Channel. It’s been a long time in the works and is completely different than anything I've ever done on my channel. In today's episode, I am sharing the first sneak peak into what we're doing and why we decided to go this direction.
Failure is an inevitable part of the business. But what do you do when things go really wrong? Here are five simple ways to shift your perspective on failure so that it can become the greatest thing to happen in your business and not the worst. So, if you feel like a failure or don't know how to deal with failure in life then this episode is for you.
Doing webinars are fun and informative, but did you know these are great money-making opportunities too? With the right strategies, you can generate REVENUE and LEADS for years to come. Get my top five best tips on how you can optimize webinars in your business.
Instagram has definitely changed over the years, from starting out as a photo-sharing app to adapting video-sharing features as well! These changes allow more creativity for its users and businesses to grow on the platform! Find out what type of content to post on Instagram by listening in on today's episode of The VIPCode!
Are you wondering, "How do I generate leads for my business?" Most entrepreneurs might turn to paid ads to do the job, but I have an even better strategy that will benefit you in the long run! Find out what that strategy is and how you can implement it by listening in on today's episode of the VIP Code!
When I was entering the world of entrepreneurship, I had absolutely no idea where to run. So in today's episode I want to show you what I learned dipping my toes in mentorship and tell you if I really think $25k was worth it.
Whether your dream life includes private jets and yacht parties, owning your own farm in the middle of nowhere or somewhere in between... Wishing for it isn't enough - you have to take the steps to make it possible for you. In today's episode we are going deep and maybe even a little "woo-woo" as I talk about how to manifest your dream life.
I started a show recently called Content Of The Rich And Famous - each week I sit down and expose the content secrets of the rich and famous and then spend the second half of the show taking someone's content from cringey to... bingey. Anyone (including YOU!) can submit your channel so I can strategize and show you how you can make it binge-worthy, sharable and have your audience raving over your content. Tune in to Content Of The Rich And Famous' very first episode right here!
When I first started making videos, I definitely made a few mistakes! But even though there are some things I would avoid doing again, there are also 3 things I would do if I started my YouTube channel today! Find out what I did right on my YouTube channel by watching this video!
No matter how many business books you read... NOTHING can prepare you for starting a business quit like, well - starting a business. It's my hope in today's episode to save you some time and help you learn from my mistakes so that you can start scaling your business and avoid the common pitfalls of entrepreneurship.
How do you make six figures in three days?! Well, I can tell you: it wasn't an accident. During an event I held, my company did that. Not trying to brag, I'm just telling you this so I can also tell you about the strategy I used to have a successful event so YOU can also learn how to do the same thing and make six figures within days by holding an event for your audience. By perfectly crafting the advertising and marketing of your event you can do it too.
When YouTube is used as the search engine it is - it can become an evergreen lead generation machine... No matter the size of your audience. The difference between influencers and entrepreneurs is we use content creation to leverage marketing rather than views and subscribers. In today's episode, I want to share with you how you can use content creation to market and make sales and even create inbound leads to your business.
I've been an entrepreneur since 2016 and my business scaled faster than anyone could have imagined... Including myself. Since then, I have scaled my business to seven figures and earned multiple Two Comma Club Awards. But - I would never call my path easy or linear. I want to share with you in today's episode how I failed FORWARD into seven figures and some road blocks I faced along the way.
In today's episode, I dive into my origin story more and share the story of how I took the leap into entrepreneurship from dental hygiene - the "leap" I talk about was more like a push and sometimes that's what it takes for us to follow our true path into entrepreneurship.
If you need proof that views and subscribers don't matter in YouTube, then just take a look at my client! He made $11,000 from YouTube with under 200 subs by doing this strategy that he learned from me! Listen in on today's episode where I share my secret formula on how to make money with a small YouTube channel!
Creating content may seem simple at first, but the difficulty resides in making it interesting and engaging for your audience! In today's episode, I'll teach you how to never be boring no matter the topic so you can keep your audience hooked at all times.
Today's episode is a little different, I want to share with you my EXACT Protocol For Healing And Prevention. Even when other cancer survivors with even more progressive cancers told me how they healed naturally, I thought "it might have worked for you, but it won't work for me..." because mine was rare. But as I began to research and go down the rabbit hole... I changed my mind drastically and turned completely towards natural healing. After working with a functional medicine doctor to learn what really caused my cancer, it was clear to me that there was no way I would have the surgery or any other conventional treatments. I took control of my cancer treatment protocol, focusing on detoxing heavy metals from my body. In this video I'm sharing everything I did to heal cancer naturally. This is my exact protocol for healing and prevention. When people ask what I would tell someone newly diagnosed with cancer, this is my advice for them. Please take your time, don't rush into decisions, make choices based on empowerment and not fear. As always, feel free to reach out with any questions, I'm happy to help however I can.
In today's episode we are joined by Brian Page to talk about his book: Don't Start A Side Hustle! (Do This Instead): Work Less, Earn More, Live Free. Brian focuses on passive income creation so that he can make money while still living the life he WANTS to live. Over the last 20 years, Brian has created an empire of passive income that allows him the freedom that most people crave and wants to teach you exactly how you can follow in his footsteps to create passive income vehicles and so much more.To get Brian's book (and so much more!) go to: watchfreetraining.com
My content marketing strategy: simple videos that make millions. Skyrocket your business growth with YouTube and get daily leads and sales from the world's most engaging search engine - learn how in today's episode of the VIP Code.
Russell Brunson is the CEO of a billion dollar business, my mentor and the reason I've been able to scale my business to multi-seven figures. Russell (anyone on that level) is a busy guy and I had to get his attention in a creative way. I think you can learn by my example, so tune in to today's episode to get all of the details of how I got Russell Brunson to speak at my event.
Do you have to be an extrovert to be a successful entrepreneur? Do extroverts have an advantage in entrepreneurship? While the most successful entrepreneurs tend to be introverts, there is a higher number of extroverted entrepreneurs. Outwardly confident, attention-grabbing and articulate, the extroverted entrepreneur finds it easy to convince people to buy into their business, and is an expert at networking.
One of the things we've done really well in our business is turn YouTube into a lead generation funnel. Imagine your videos being like a machine, they're pumping out high qualified leads easily and consistently... So in today's episode, I wanted to tell you some of my key tips on designing and building your very own lead generation funnel!
Have you ever dreamed of standing on the stage at Funnel Hacking Live? This was one of my dreams that actually came true! Watch this video to find out how I became a Funnel Hacking Live Speaker and what you can do to turn that dream into reality too!
Want to turn your YouTube channel into a daily HOT LEAD MACHINE? https://bit.ly/3PD5bUO
Imagine having the ability to nurture your leads to the point where they can't help wanting to buy your offer - even if they don't know what it is yet. That's what happened to my client, Jim Riviello. I want to tell you the formula that he followed when he made $12,000 before even dropping his offer and then... Another $30k after AND how you can get results like this just by shifting your offer.
I want you to make a decision right now... Take the competitiveness, scarcity and that need to prove yourself as an entrepreneur and shift that into an abundance mindset. The value you hold as an entrepreneur is already in you and the transformation you need to help other's transform is waiting.
Don't underestimate the power of a great YouTube thumbnail! This is one of the biggest factors to getting more views on your videos. Get my tried-and-true tips on how to make a good thumbnail for YouTube by listening in on today's episode.
Especially when you're committed to scaling and growing your business, the last thing you need is a mentor HORROR story on your hands... When you hire a mentor, you are investing in them financially AND emotionally; so you need to make sure that the connection you have with them is strong and aligned with your values. I want to share with you my... LESS than ideal mentor stories and some of my tough love advice on when to fire your mentor.
Most people wonder how to make a 7-figure income without realizing that the work they need to do is within themselves! In today's episode, I'll share my 7-figure entrepreneur self-care routine so you can see what habits to incorporate to achieve that million-dollar lifestyle!
We haven't shared our full story publicly before... Until now! Who made the first move? Who said I love you first? Who made a list of reasons why they shouldn't date? (haha). Because we haven't shared the real story of how we met, there were some weird rumors swirling a few years ago. In this video we also address why we didn't share our relationship publicly for a long time! Finally... here's our story.
I've never shared this publicly before. V and I were diagnosed with cancer about a couple years apart and shared our experiences healing from cancer, overcoming trauma, and deep healing in ayahuasca ceremony. V, from the Empowered Healers Academy, talks about how we often create drama and distractions in our lives to avoid looking into our hearts and realizing the unprocessed pain we hide there.
If this is left for a while it can take the form of a health issue.
Talk about getting a wake up call. If you don’t pay attention to the little whispers, they might turn into a deafening shout!
I want to show you my #1 formula for getting at least two high ticket clients a week. Best part? It doesn't include any scammy sales tactics or clickbait video titles. Today, I want to talk about the best formula to generate high ticket clients consistently AND show you how a simple front end offer can translate into high ticket sales for you business.
Hiring a sales team can kind of feel like handing over the keys to your brand new sports car to someone you barely know... Thats why you have to have the right systems in place to discover and nurture the best drivers (sales people) in the business. I want to tell you how I grew my sales team (the hard way) and I'll talk to you about the easiest and best ways to hire a sales team.
I want to talk about how to become more intentional with your content and the offers that you sell to your audience so that they are willing and eager to throw their credit cards at you... Right when they walk in the door. This episode will help you learn how to make more MORE money with LESS effort.
Ready to take your coaching services out for a spin in the marketing world? In today's episode, I want to talk about some tips I have to help you market your coaching services.
What questions should you ask yourself before starting a business? I've learned the answer to this one the hard way... So in today's episode I wanted to share with you a question my therapist asked me that changed everything for me from how I see my relationships... To how I show up in business.
For everyone watching that's wishing they could snap their fingers and get more high ticket clients... That might be a little too easy. But, there are three things you can do right now. Today, I want to talk about a few things you can do to attract more high ticket clients.
I don't care what industry you're in - If you want to make massive cashflow for your business... You need a YouTube Channel. If you do it right, your viewers can become high ticket clients. Today, I want to talk about exactly what you're missing out on if you don't have a YouTube channel for your business.
If you have ZERO email subscribers... Well, it can only go up from there, right? Let's talk about how to build an email list from scratch and why an email list can really impact your marketing.
If you told me five years ago that I would make a million dollars from a $47 offer, I would have laughed in your face and then asked you how in the world I did it. But! It's absolutely possible so I want to answer that question for you today and show you how to make a million dollars from nothing.
The advice Alex and Leila Hormozi gave us that changed our lives and killed our business... In a good way. We met with them in October 2021 and by January 2022 we had shut down our individual businesses to start a brand new one together that sold over a million dollars within the first THREE MONTHS. Today, we're sharing what they told us to do in the 100 Million Dollar Intervention.
What the difference between teaching and coaching and what separates the two? What makes a good teacher or coach? I want to give you my take in today's episode!
We're sharing our experiences with psychedelic therapy, including MDMA therapy, Ayahuasca experiences, psilocybin, and other plant medicine therapy. Would I recommend it? After our personal experiences with trauma and trying other forms of therapy such as EMDR therapy, we were introduced to plant medicine. Psychedelic therapy changed our lives in many ways. We both went into it very apprehensive and did a ton of research before feeling safe to do this, and also worked with trained professionals in our first experiences. Here's what we learned after experiencing MDMA therapy, attending Ayahuasca Ceremonies, and learning about psychedelic therapy for trauma healing.
Disclaimer: Highly recommend working with a professional. MDMA assisted therapy, ayahuasca retreats, or any psychedelic therapy should be facilitated by a trained professional.
There's more to social media than funny filters and trendy dances... It's an amazing way to market your business whether you're a real estate agent or a fitness instructor OR... a high sale ticket coach! There's ways that you can do it right and scale your business and then there's ways that you can do it wrong and end up wasting your time posting memes. Let's talk about it in this episode.
If you're an OG subscriber you might remember the days when I was filming on my iPhone with that light blue background in my office... Even wearing a funny costume from time to time. Of course, my channel has changed overtime and I get some comments asking me why or how it's evolved. So, I want to tell you the huge epiphany that got me to change the way I YouTube now.
YouTube is only a money maker for the creators with subscriber plaques... Right? WRONG. Let me tell you the TRUTH in today's episode about generating leads and creating revenue from YouTube.
How to launch a successful social media campaign... If you're hoping to make a splash with your next campaign, today we're talking all about what makes a memorable and CASH FLOWING social media campaign.
Want to create a great Facebook video ad that your audience will not only click through but carry with them throughout the rest of the day? Today, I want to talk about how to make a great Facebook ad.
How does a lead get "nurtured" exactly? Do we have to send them gifts in the mail? Or... Do their laundry perhaps?! Fortunately, NO! Today, I want to talk about what lead nurturing actually is and how it differs from generating or converting leads.
Today's episode isn't the typical content that I share with you where I talk to entrepreneurs about business or marketing. But what I am sharing with you today, I think is for anyone who is looking to improve their life, their health, optimization and how they show up in the world (and even some bio-hacking).
Maybe you're not a natural writer, or maybe you're just a little rusty. Either way, you can improve your content writing skills to the point of massively impacting your audience and turning them into... BUYERS! Today, I want to talk about how you can improve your content writing.
Nobody likes a negative Nancy, right? But as you grow your social media presence - a certain amount of negativity trends can follow. So today, let's talk about how to deal with negative comments on social media.
It's sad but true - not all lead magnets are worth the click. So how do you make your lead magnet stand out in the crowd? Let's get into it in today's episode: How to create a GOOD lead magnet.
I want to show you how to write a video sales letter using the formula that I've used on every single sales page that I've made for my seven figure business. So, if you're hoping to hook your audience in and make sure they buy TODAY - listen in on today's episode, I am going to talk about how to hook your audience in the first five seconds.
Let's face it... There are a lot of risks when you decide to go out on your own. You know the old saying about "not quitting your day job?" Well I think that's because people THINK they have the right idea about what they means, when really they don't. In today's episode, I want to talk about the five truths about being your own boss!
Public speaking is a tough nut to crack for a lot of people. Especially when you're delivering a lot of value over a long period of time. How do you keep your audience engaged from start to finish? Today, I want to talk about how to engage an audience in public speaking.
I lost almost a million dollars... And I would do it again right this second if I had to. Thankfully, I don't! As you know a HUGE reason why I do this podcast is to help you learn from my mistakes so you don't have to learn from your own experience. Today's episode is how I lost almost a million dollars and why I'd do it again.
I have four big lessons to share with you in today's episode that I learned from my parents about success in life and business.
Let's do ourselves a favor and stay away from the hustle and grind hashtags on instagram. That's my first step: clearing the timeline. Why? It's time to clear the timeline of all of the the productivity based self worth. Today, I talk about why you need to work less to be a better boss.
This is part two of my story of how I quit my job without a plan, without any idea of what I was going to do next. Be sure to listen to part one if you haven't already for the full, in depth story of how I took the leap into entrepreneurship.
Today, I want to share with you the first of two parts... The day I quit my job with no plan or any idea where to go next. I'm sure most of you have heard me talk a little bit about this before. The moment I cried, "I'm going to die!" when I got fired from a job I had prior to this - but today, I go into depth on how I finally took the leap into entrepreneurship and then came to where I am today - showing you all how you can be free more than just financially, by helping you to take your own leap into entrepreneurship!
You may have seen some select YouTubers vlogging in their mansions or giving away Teslas, but... how the heck are these people getting paid? Let's talk about how you can create a revenue stream through your YouTube channel and not just get views and subscribers.
You don't have to be Shakespeare to write a great email. In fact, all you need are a few simple tricks and a little bit of trial and error. Today, I want to talk to you about how you can write an effective email that will get engagement from your recipients.
Your brand new YouTube Channel... A clean slate to your future content. BUT! don't let that prevent you from getting started...
So, if you're just starting YouTube today (I'm kind of jealous!) but don't let yourself stand in the way of discovering the gold mine you're about to discover.
I was paying taxes in two countries last year. That's why I decided to move my business to the US - but moving my business to the US from Canada was not exactly a breeze...
If you're planning on doing a similar move, I wanted to share with you some of my stories and some of my best advice. It's a bit of a story time in today's episode (maybe even a nightmare story) on how I did it.
Ya know the feeling when you've been flipping through your feed and you just... Can't take it anymore?! The content is SO BORING. All you can do, is make sure yours isn't, too. In today's episode I have a few easy tricks you can do to make your content hook your viewers and keep them watching.
Putting a little elbow grease into your video marketing strategy (even just one day a month effort)... Could make you six, seven or even EIGHT figures! I actually call this my one day a month video marketing strategy that drives leads for life. In this episode I am breaking down the process for how to plan out your YouTube Videos.
Believe it or not - your content CAN standout without being click-baity or misleading. I know it sounds crazy but... It's true. I want to show you what I've learned working with celebrities and millionaires, about capturing the attention of your audience.
The most important part of a YouTube video isn't the clickable thumbnail or the intriguing title. It isn't even the time of day that you post or the shirt you wear... If you don't have this one thing in check - your video won't stick in the minds of your audience.
I compiled a quick list of mistakes I've made with my business... I hired people that I paid too much, worked with clients that I just wanted approval from so badly, I went into huge debt from poor financial choices. I let other people guide my decisions rather than just trusting myself. All of these boil down to one thing: These are all symptoms of needing to prove myself to others and find validation outside of myself. Don't make this same mistake!
Five years ago, the idea of making $100k in a year seemed like the biggest thing possible for my business. Fast forward to today and...
Six figures months are now the new normal for my business. So in today's episode I want to show you how you can do the same and the biggest step into doing so might surprise you.
Wait... I thought that being an entrepreneur meant I had to be in charge of everything - all of the time? I know it sounds contradictory, but letting go of control will actually help you become a better leader. Keeping your cards close to your chest can actually hinder your business' growth. I want to talk about WHY you need to let go of control in your business in today's episode and how you can delegate.
I've learned a lot of free lessons in business... But I've also learned a lot of lessons that have been really expensive both financially, mentally and emotionally. So I want to save you some precious time and money in today's episode.
I'm not saying you have to openly sob on your instagram stories. Vulnerability is about more than just tears and drama...
When used strategically - vulnerability can make the difference between a brand no one knows about and one that changes lives. Today, I want to talk about the power of vulnerability in getting customers.
Creative burn out is REAL - and it happens a lot faster when you're creating content without a clear intention. In today's episode, I want to talk about how you can NEVER run out of content ideas again and the mind shift you need to make to find content in places you maybe haven't thought to look yet.
If you're getting dizzy running laps around the launch hamster wheel, then you need a system for monthly recurring revenue. I want to give you all of the strategies and tools you need to get started. In today's episode, I talk about the ways you can increase your monthly revenue.
I don't know about you but I've had many careers in my life before I found my true purpose. I didn't know what I wanted to be when I grew up. I didn't know what my life purpose was. Today, I want to talk about how you can find your purpose and make the jump.
If you want to develop a genuine relationship with your YouTube audience, you need to NOT only be aware of the content you're putting out... But what the public perception of that content will be. Today, I want to take a look at what your YouTube channel is saying about you to those watching.
I am NOT trying to shade anyone's instagram highlight reel in today's episode. All I'm saying is that there is one major problem I see with influencer that I just can't get over. If you're following their lead and doing the same thing to YOUR audience - I just want you to know, there is a better way. Today I want to tell you some influencer mistakes I see and what you can do instead.
If I have learned one thing over my years in the marketing world... It's that a great story can change your life. Today I want to tell you my #1 secret to telling a great story and never running out of new ones to share with your audience.
It can be scary posting your first video to YouTube... And even worse hoping your views increase every time you click the refresh button. Today, I want you to make me a promise: stop clicking that refresh button and listen in on today's episode to learn how YouTube's algorithm works and how to make IT WORK for you.
I learned something when I started my business... Mistakes are tuition and although I wish I didn't have to pay or lose so much money to learn that, it's the reason WHY I learned that. Today, I share how I was SIX FIGURES in debt even while making seven figures and some of the painful decisions I had to make to stop the bleeding in my business.
Raise your hand if you have a love hate relationship with social media... Social media is so great in so many ways for our businesses but it can also be very damaging to our creativity and productivity - and that's not even scratching the surface on how it can affect our mental health. Listen in today, as I ask some questions on your social media interaction and your consumption vs. producing ratio!
It can be hard to work around saturated search terms! So in today's episode, I talk about how you can reword titles to still hit those audiences searching those keywords without getting drowned out by huge companies.
Today, I want to talk about how I shifted parts of my identity and habits in both my personal life and business life to make a million dollars and how you can continue to grow and transition for yourself and your business.
I want to let the cat out of the bag today…
I want to tell you THE UGLY TRUTH about entrepreneurship in this episode.
In this episode, we are on a MISSION to find high ticket clients.
So, today I want to show you the KEY to tracking down high ticket clients.
In today’s podcast, I want to talk about how you can alleviate some of those paralyzing nerves when public speaking!
It’s true, there’s a lot of boring Charlie Brown teachers that can make it hard to sit through a video and most likely… You’re clicking out!
If you’ve ever wondered, “how do I generate high quality, high ticket leads to my audience on AUTO-PILOT?”
This podcast will answer that for you.
In the past, when I have a brand new service I have done it as a beta - the benefits to this are worth the try for both you and your clients.
Gamifying a service that leads your client through a tutorial is a great way to get them a quick win when they’re just starting out.
This can take the pressure off of something that may be challenging and crushes those objections clients may have.
Today, I give my tips on how you can create your best selling course yet by asking yourself three key questions.
Today, I talk about how YouTubers can make money with Adsense no matter the size of your audience.
Today, we hear Tiffany talk about her expertise in trauma and how it can affect your entrepreneurial choices and habits and how she's used the VIP Code to impact so many entrepreneurs.
Today, I talk about structuring your value ladder to serve every customer at the highest level - whether or not they are investing more time than money, or vice versa.
Listen in on today’s episode to hear how Chantelle went from posting content inconsistently - to seeing leads and sales daily.
Today on the VIP Code podcast I talk about how you can design courses, workshops, and coaching programs (the list goes on and on!) that gives both you and your clients the result you want.
What if we were vulnerable, transparent, and brave enough to share what everyone experiences, but few are afraid to show?
Today's episode I talk about the importance of storytelling as the "victor" and not the "victim."
Today, I talk about how you can find your origin story and the parts that REALLY need to be heard your audience members. Every story matters - tune in today to hear how you can tell your origin story in the most impactful way.
“I don’t have the money for a good camera”, “I don’t have time” or “I’m not good at making videos…”
Whatever is standing in your way - as long as you want your message to be heard - you can choose your hard and push through it.
In today’s episode, not only do I talk about how to outsource in an affordable way, but I also talk about how to get the biggest and fastest ROI from outsourcing. I also touch on how you can edit videos in a way that will save you time if outsourcing isn’t in your budget yet!
Today, I want to talk to you about pricing yourself expensively affordable.
The best way you can serve people is by knowing your worth and getting the right audience members to invest in themselves and to show up.
In today's episode I am offering tons of tips on how you can make a video people watch all the way to the end - and then want to buy what you’re selling with it!
Today, Molle is going to share with you the SINGLE trick that she took away on her first day with the VIP Code that helped her grow her following.
Today, I want to tell you how you can use social media as a passive income while using your call to action to bring in actual clients that you can continue to nurture and build a relationship with you (while ascending them up your value ladder)
Today, I talk about how to look at your offers and how you can scale them to make them fulfilling to every audience member, whatever that means for them and where they’re at in their business.
Today, I brought on my social media manager to give her point of view and tips on daily huddles, meetings, communication, and how she keeps our content machine constantly working - in all different time zones.
Did you know, 96% of YouTubers don’t even make enough to cross the poverty line?!
Even if they have a really big audience.
You have to take control of your name and take the ceiling off of your income.
Knowing how to monetize your content machine is HUGE.
Today, I went into how you can do both.
If you’re looking for a strategy to pivot in your business, I want to share with you how I took my business from zero…
To seven figures.
Video Marketing, especially YouTube, can be EXTREMELY lucrative.
Today, I want to share with you the ONE THING that you need to include in every step of your marketing strategies that will EXPLODE your conversion rates. Take out a pen and paper because this episode has TONS of pro-tips that will ascend your audience to your high ticket offers...
And none of it includes cold calling!
In this episode, I brought on my friend and author of 8 Minute Mastermind, to teach us how you can add an entirely new revenue stream WITHOUT coming up with a new business model, wondering what to teach or even having to create new content.
Here's the link to his FREE book, all you have to do is pay shipping! http://marbles.link/marley
Today, I want to get into how you can be more confident in front of the camera and the real reasons behind the hesitation (hint: it has NOTHING to do with the camera!)
Listen in on today’s episode to learn more about your camera confidence so that you can bring in the revenue that comes with amazing content!
In today's episode, I share a story about a time that I almost lost everything...
It was scary but looking back I realize, when you feel that pinch. It's just a growing pain, and that growing pain brings you one step closer to the person you want to be who runs the business you want to have.
From a broke jazz musician to over $60 million in online sales...
Today, I got candid with Jeff Lerner where we talked about the social differences he had growing up that made him the unique entrepreneur he is today.
You can check out Jeff at www.millionairesecrets.com/marleyj and visit his instagram @jefflernerofficial... this is the BEST thing you can do for your business today.
Today I talk about one of the most important philosophies that I follow as an ever-growing and transforming entrepreneur - tune in to hear how to stay present in your success while also looking forward to what's to come!
If you want to learn how you can manifest what your goals are for your business so that you can help others reach their goals and transform your own life, listen in to today’s episode to hear my story.
In today’s episode, I am going to show you my OWN content and cashflow blueprint for how I am going to create content that will get me to my claim.
If you are interested in my team and I creating a group of visionary entrepreneurs like yourself - calling YOUR shots - let me know by following me on Facebook and letting me know!
Problem based identities... Something that a client and even yourself has that sometimes you don’t even notice… Being able to identify those within your dream customer is how you can crush those false beliefs and become exactly what your dream customer wants before they even know they want it!
Today, I want to dive deeper into WHY and HOW your business’s prices has to reflect both: your worth and your value.
Today, I sat down with my client Molly Rose and we talked about WHY she should be charging more for her service, and blueprinted how she should do it.
The one thing I really want everyone to understand in this podcast episode is how to position yourself as a unique offer using proprietary mechanisms and how important it is to have urgency installed into your offer so your audience has a reason to act fast.
If you want to learn what Russell would have told himself twenty years ago
- and every other entrepreneur -
listen in on today’s episode! It’s the best thing YOU can do for your business and yourself today.
I just started a show, Infinite Cash Flow Blueprint - where I share with you the workshopping calls I do with my clients.
It’s a no-brainer that I include these calls on the VIP Code so that you can see what these entrepreneurs are learning - and the traction that it’s bringing for THEM - so that you can apply it to YOUR business.
I was recently reminded of a lesson I had to learn the hard way... Saying “no,” to things that you don’t align with - things that aren’t in your zone of excellence or genius. Or sometimes someone says no to you. And how important those moments are for yourself and your business!
In this episode, the motivational aspect of Cristy is something I knew I had to share with you.
Cristy shares with you her THREE secrets to content generation.
In today’s episode, I am sharing a piece of Mandy’s presentation, and what the TWO answers everyone needs to answer to find your best self physically, emotionally and professionally.
If you don’t already, go follow Mandy @mandyjkeene on instagram, it's the best thing you'll do for yourself and your business today.
If you’ve followed me for a while, you may know my story - but there’s actually more to my origin story that started way before my days as a dental hygienist. This is a story I’ve never told in full before… until now. This goes back to the days I worked with celebrities and the paparazzi.
We’ve all had that moment where we thought: “wouldn’t it be nice to just quit?”
Let’s pretend for a minute…
We quit.
Barney for adults, Charlie Brown's teacher, The Ghoster Ex-Boyfriend... These are all content archetypes I have created... These one's specifically fall under the don't spectrum of the Do and Don't of my content archetypes. So what are those? I created profiles for some different types of content creators and what they can look like to an audience. I am sharing these with everyone that joins my Content Machine LIVE! Event Online... And also the behind the scenes on those in today's episode!
To learn about this, click the link below!
Today, Alex shares transformational advice on sharing your content to everyone, all of the time.
But that’s not all..
We also talked about self care and personal growth and how that’s the key to your business’s success.
To learn how you can shift your energy to growth and impact, you cannot afford to miss Alex’s FREE Momentum Masterclass.
To learn how you can join the Momentum Masterclass, go to: momentummasterclass.com.
Today, we talked about how you can confront false beliefs your audience may have and use your story as an OFFER to reinspire and change those false beliefs by showing them what’s worked for you (and what hasn’t) and what you’ve learned along the way...
Recently, there have been rumors circulating online about how I even got a Two Comma Club award. People were saying I financed my own 2 Comma Club Award....
These rumors attack my authenticity...
I'm done with the rumors.
I'm done with the speculation.
I made this video to tell you the truth behind how I got my award.
Entrepreneurship means enrolling into the mindset that a goal is just another step closer to another bigger goal. It’s a CONSTANT transition and transformation that continues infinitely.
In this episode, I go into depth on how important it is to KEEP transforming and growing and how YOU can do just that because your movement (and yourself) deserves that.
Today’s episode is all about how you can keep jealousy out of your business, while also learning how to observe other businesses and learn from them.
Today’s podcast is all about how you can stay TRUE to your message and also use those tools on social media to drive massive impact and profit to your movement.
If you really want a response from your favorite entrepreneur - whether it’s me or somebody else - here’s what you HAVE to do.
In today’s episode - I want to talk about how you can use more candid or behind the scenes content, to generate more traffic and engagement!
Today, I want to get candid with all of you and really talk about the damage - or the healing you can do when adversity faces you. I realize now that I can’t make a difference until I can BE the difference - and it all starts from looking inward...
... And I want to share with you the steps I have taken to slow down, feel, and heal.
Today’s podcast is all about where you can go from here. No matter where you’re starting off - or where you’ve ended up in 2020 so far…
Learn how you can lean into your story to create an authentic movement in this new episode!
To learn today how to make QUALITY content, find stories in daily life and how to share that content in an impactful and profitable way, listen in to today’s episode!
I’ve learned more than a podcast episode’s worth of lessons about video marketing since starting my YouTube channel back in 2016…
But in today’s episode, I am sharing three tips that really pack a punch when it comes to making impactful videos.
I remember the first time I ever did a radio commercial, and I was told specifically to “overperform”.
I was super skeptical about this. I felt like a dancing monkey. Even though it felt SO weird and unnatural at first- when I played the video back, it made such a difference. Learn why and HOW you can incorporate this into your filming for impact and profit!
Today we are talking about whether or not you should use a script for filming? My answer? A happy medium. Listen in today so that you can learn how to sound like a natural on camera, while also being able to stay on track and cover all of the points you want to make!
If you want to learn more about how to get your video content out there and grow on Youtube by understanding keyword searches, listen in on today’s podcast!
If you want to learn all of the details on how I created my 21-Day Challenge, listen in on today’s podcast for a deep dive into how I created one of my favorite programs my company has to offer- and how you can join the Infinite Impact Challenge!
By being authentic it might mean sometimes I might seem too much for people- or not always perfect… But I do know that “Be, Do, Have” is the reason my audience relates to me and wants to see me succeed.
JEALOUSY. We lose friends because of it. We let it question our worth- and we shouldn't. I want to talk all about how to keep that jealousy out of your life both personally and professionally so you can flourish in your business and in the entrepreneurship world.
If you want to look like you work 24/7, make your content strategy work FOR YOU. Set it on autopilot, so that all you have to focus on is the newfound impact and profit that rolls in. To learn how to do this, tune in today!
In today’s podcast, I want to talk about how easy it is to think you’re doing everything wrong when you listen to a million different people and how to steer away from that- so that you can sort out the advice you want and who you want it from- to help you become a strong entrepreneur.
You know what I'm talking about... Those bad days or EVEN bad weeks we face. As Entrepreneurs we need to know how to work through those times in a way that fuels our creative process and doesn’t dwindle the flame of your drive and business.
To learn how to create content, even on days you feel like you have NOTHING to share, you can find all of my tips in today’s episode!
Learn how to use your analytics to your advantage so you can hone in on exactly what your viewers are sticking around for and what they are skipping...
... for maximum video impact!
Investing in your business is something YOU and YOUR BUSINESS deserve and it’s the only way to make that next jump to further your impact and profit. Even if it seems risky or if you've had a bad experience in the past...
In today’s episode, we are talking about the HUGE, outweighing benefits of investing in yourself, your future and your business! Even if you just need a boost of encouragement to invest in yourself - whatever that means to you - listen in on today’s episode to take that next step.
Today, you can learn all about that charisma that celebrities seem to so effortlessly have and how YOU can have that too...
Today’s podcast is all about how this time of pause is forcing a lot of us to eliminate our distractions in our lives and stop moving for a second to figure out: WHO we are, WHY we’re doing the things we’re doing, and WHAT we have left to learn.
When I was a kid, I always had this insecurity related to thinking that people were mad at me. I always wanted to please people and make them happy, and I could not handle it if I thought someone was unimpressed with me or that I’d done something wrong.
Sometimes, the way we handle our business, comes from things that have trickled down from our past. Some good- and some bad. But these things make us the emotionally invested and connected entrepreneurs that we are!
Today’s podcast is all about the behind the scenes of working online and how the personal connection of that can be hard to find sometimes… but it is there and it is SO worth it.
Today’s podcast is all about how the spirit of entrepreneurship comes from all different walks of life…
No matter where you are with your business or if you feel like you can’t get there- your life will lead you to it because of the emotional connections you make that DRIVE you to turn your movement into a life changing business for yourself and others.
In today's podcast, I want to talk about the two reasons you’re entering a vulnerable situation in the first place and how one of them can be so freeing, that just laying it out on the table; being exposed, wondering what happens next…
Is NOT a mistake, even if it feels like that the next day.
Today, we are talking about how the risks of sharing your vulnerable experiences can create a movement that makes long-term, personal connections with you and your viewers... Which is the most important impact you can make as an entrepreneur.
Today, I really just wanted to have a conversation with you all. Check in with you and hope that you’re making time for yourselves to do something healing and centering.
If we stay connected and keep going the best we can- we can come out of this stronger and ready to take on each day as it comes.
Stay safe and healthy, and as always, thank you for listening in each week.
I know this is a stressful time for everyone. Whether you're a parent or a business owner the uncertainty can be overwhelming. But, just like the last few podcasts, I want to talk about how you don't have to put your dream, your business, or your side hustle on the back burner right now. There are still ways you can better your business when you feel STUCK. Listen in to find out why YOU have an advantage against big companies and even celebrities!
There is a huge amount of people who are staring at their phones right now all over the world, actively seeking a connection with a movement. That could be YOUR movement. You are on the world’s stage, now more than ever. Today we are talking about how you can offer your movement's superpowers to those who need it right now.
As entrepreneurs, it’s basically instinctive for us to be productive all the time, and I want to encourage you to use this time to connect with the people you love and be kind to yourself and focus on what’s really important in your life…
...but I also want to encourage you to take that one step forward. Your business and your audience will thank you for it.
Today is the LAST day of the 20-day LIVE Traffic Secrets! Where we are taking a deep dive into the one, the only: Russel Brunson's new book, Traffic Secrets. Each day I am going LIVE on Facebook where we will go through the biggest takeaways I got from the book, leaving you with the PERFECT recipe for maximum impact and profit. I had so much fun doing these videos everyday!
The 20-day LIVE Traffic Secrets Reveal is ALMOST over! Where we are taking a deep dive into the one, the only: Russel Brunson's new book, Traffic Secrets. Each day I am going LIVE on Facebook where we will go through the biggest takeaways I got from the book, leaving you with the PERFECT recipe for maximum impact and profit...
Today is the 18th day of the 20-day LIVE Traffic Secrets! Where we are taking a deep dive into the one, the only: Russel Brunson's new book, Traffic Secrets. Each day I am going LIVE on Facebook where we will go through the biggest takeaways I got from the book, leaving you with the PERFECT recipe for maximum impact and profit...
From admiring Russell's work from the audience, to being in his inner circle, and then on his stage... Today I got to interview Russell and pulled a few more secrets out of him. As you all know, for the last 15 days, I have been going deep into Russel’s new book TRAFFIC SECRETS and telling you my best takes live on Facebook. Today, he revealed what's on page ONE of traffic secrets that actually BLEW MY MIND!
Can you believe today is the 17th day of the 20-day LIVE Traffic Secrets?! We are taking a deep dive into the one, the only: Russel Brunson's new book, Traffic Secrets. Each day I am going LIVE on Facebook where we will go through the biggest takeaways I got from the book, leaving you with the PERFECT recipe for maximum impact and profit...
Today is the 15th day of the 20-day LIVE Traffic Secrets! Where we are taking a deep dive into the one, the only: Russel Brunson's new book, Traffic Secrets. Each day I am going LIVE on Facebook where we will go through the biggest takeaways I got from the book, leaving you with the PERFECT recipe for maximum impact and profit...
Today is the 15th day of the 20-day LIVE Traffic Secrets! Where we are taking a deep dive into the one, the only: Russel Brunson's new book, Traffic Secrets. Each day I am going LIVE on Facebook where we will go through the biggest takeaways I got from the book, leaving you with the PERFECT recipe for maximum impact and profit...
Today is the 13th day of the 20-day LIVE Traffic Secrets! Where we are taking a deep dive into the one, the only: Russel Brunson's new book, Traffic Secrets. Each day I am going LIVE on Facebook where we will go through the biggest takeaways I got from the book, leaving you with the PERFECT recipe for maximum impact and profit...
Today is the 12th day of the 20-day LIVE Traffic Secrets (and the only live video of me in a hyperbaric chamber)! Where we are taking a deep dive into the one, the only: Russel Brunson's new book, Traffic Secrets. Each day I am going LIVE on Facebook where we will go through the biggest takeaways I got from the book, leaving you with the PERFECT recipe for maximum impact and profit...
Today is the 11th day of the 20-day LIVE Traffic Secrets! Where we are taking a deep dive into the one, the only: Russel Brunson's new book, Traffic Secrets. Each day I am going LIVE on Facebook where we will go through the biggest takeaways I got from the book, leaving you with the PERFECT recipe for maximum impact and profit...
Today is the 10th day of the 20-day LIVE Traffic Secrets! Where we are taking a deep dive into the one, the only: Russel Brunson's new book, Traffic Secrets. Each day I am going LIVE on Facebook where we will go through the biggest takeaways I got from the book, leaving you with the PERFECT recipe for maximum impact and profit...
Today, is the NINTH day of the 20-day traffic secrets: LIVE! Where we are taking a deep dive into the one, the only: Russel Brunson's new book, Traffic Secrets. Each day I am going LIVE on Facebook where we will go through the biggest takeaways I got from the book, leaving you with the PERFECT recipe for maximum impact and profit...
Today, is the eighth day of the 20-day traffic secrets: LIVE! Where we are taking a deep dive into the one, the only: Russel Brunson's new book, Traffic Secrets. Each day I am going LIVE on Facebook where we will go through the biggest takeaways I got from the book, leaving you with the PERFECT recipe for maximum impact and profit...
Today is the seventh day of the 20-day LIVE traffic secrets! Where we are taking a deep dive into the one, the only: Russel Brunson's new book, Traffic Secrets. Each day I am going LIVE on Facebook where we will go through the biggest takeaways I got from the book, leaving you with the PERFECT recipe for maximum impact and profit...
Today, and for the next 20 DAYS we are taking a deep dive into the one, the only: Russel Brunson's new book, Traffic Secrets. Each day I am going LIVE on Facebook where we will go through the biggest takeaways I got from the book, leaving you with the PERFECT recipe for maximum impact and profit...
Today, and for the next 20 DAYS we are taking a deep dive into the one, the only: Russel Brunson's new book, Traffic Secrets. Each day I am going LIVE on Facebook where we will go through the biggest takeaways I got from the book, leaving you with the PERFECT recipe for maximum impact and profit...
Today, and for the next 20 DAYS we are taking a deep dive into the one, the only: Russel Brunson's new book, Traffic Secrets. Each day I am going LIVE on Facebook where we will go through the biggest takeaways I got from the book, leaving you with the PERFECT recipe for maximum impact and profit...
Today, and for the next 20 DAYS we are taking a deep dive into the one, the only: Russel Brunson's new book, Traffic Secrets. Each day I am going LIVE on Facebook where we will go through the biggest takeaways I got from the book, leaving you with the PERFECT recipe for maximum impact and profit...
Today, and for the next 20 DAYS we are taking a deep dive into the one, the only: Russel Brunson's new book, Traffic Secrets. Each day I am going LIVE on Facebook where we will go through the biggest takeaways I got from the book, leaving you with the PERFECT recipe for maximum impact and profit...
Today, and for the next 20 DAYS we are taking a deep dive into the one, the only: Russel Brunson's new book, Traffic Secrets. Each day I am going LIVE on Facebook where we will go through the biggest takeaways I got from the book, leaving you with the PERFECT recipe for maximum impact and profit...
Right now a lot of people in our communities are about to lose their livelihoods… And that’s why I feel I need to get LOUDER about how I can help people make an impact and a profit online in a time where it feels like there is no hope, and I want to show you that YOU too, can help people achieve this within your own movement. In today's podcast, I am showing you the best way you can help as an entrepreneur, is to be a LOUD entrepreneur, so that you can reach the ones who really need you right now.
Overscheduling, constant busyness and nonstop going can sometimes be a mechanism to protect yourself from the next step because you’re afraid of what’s coming...
I find this happening a lot because of underlying fears.
Today we will go over those fears and you might uncover that YOU are doing this yourself. This episode will teach you how to schedule your day around GROWING and leaving time for YOURSELF and your dreams.
Today’s podcast is ALL ABOUT how to designate time in your day to just create. Creating new ideas, or formulating old ones that have been sitting on the back burner for a while.
Today's podcast is my first episode with a guest! I am so excited for you to listen to Matt Deseno's story... There's a BUILT-IN template on how you can get that human to human connection you need in not only the relationship with your audience but with everyone around you.
In today’s podcast, I talk about how you can stay on track, which will lead you into DAILY improvement and a little bit about Jerry Seinfield and a great technique he uses to keep growing and to hone in on his craft EVERY. DAY.
Today’s podcast is all about how finding your superpower in your business will allow you to create more opportunities for yourself and your employees and let each area in your business grow to its fullest potential.
It can be frustrating to feel like you’re offering your audience the perfect solution; something YOU KNOW will exponentiate their business… but they just can’t see it or refuse to buy.
Today’s podcast gives you tips on how you can get your audience to STOP limiting their beliefs in what your products can do for them, so they can in turn: stop limiting the beliefs they have in themselves as entrepreneurs.
In today’s podcast, I share with you how my team uses a combination of keyword research tools to determine exactly what our clients’ target audiences are searching for and how we can cater to their search queries... And how you can do that too!
As entrepreneurs, finding a way to truly relate to your audience and making your offer compelling is crucial to ascending them into your value ladder, especially long-term, but you have to build trust, rather than just trying to get someone to buy immediately. In today’s podcast, I give you the ingredients you need to continue “dating” your audience, so that you can build trust between you and your buyers, for a long-term relationship.
Today, we are talking about vulnerability and how it can impact the relationship you have with your clients. I give you an outline on how to start being more emotional at the FACE of your business; allowing you to create connectivity between you and your buyers at the CORE of your movement.
Today, we talk about everything you need to do to start a pre-launch and why building your movement is so important if you want to see that pay off you deserve when the time comes to launch your product or brand.
From airplanes to umbrellas, it seems like almost every valuable invention was first met with a ton of backlash. But look what happened! As time went by, people came to realize the true value of these products and they helped shape the world we know today. As an entrepreneur, if that doesn’t get you hyped up over YOUR amazing business idea, I don’t know what will!
Posting a video without a CTA is like going on a first date with your dream soulmate and then never calling them again. It doesn’t make sense.
Hey everybody! This is Marley Baird and welcome to the world of video, impact, and profit - or as I like to call it, the VIP Code.
Today we’re talking about CTAs and when you should pop the call to action question. Is the first video too early? Do you include a CTA on every other video you post? Let’s talk about it.
But first, if you’re looking to take your video marketing strategy to the next level, go ahead and schedule your absolutely free strategy call with us at bairdstrategycall.com. That’s b-a-i-r-d strategycall.com for your free call to talk about your business, your goals, and how omnipresent video assets can help you spread your message with the world.
One of the biggest problems I see with video marketing online is that… people take it too slowly. They think they have to post a few videos and put some feelers out there to get their audience hooked before they throw in the CTA in their video description.
I’m not saying you should cut to the chase, offer zero value, and link to your core offer. That is a strategy I’ll never recommend.
Your videos should offer value from the start… which means they should include a valuable call to action that you mention in the intro and outro of each and every video.
If you create an amazing, educational or entertaining video and then leave your audience hanging without any place to go next it’s like going on a date with your dream soulmate… and then never asking them on a second date. Too many entrepreneurs and online creators think they need to play hard to get when they really just need to be more open about their feelings.
If you just launched your YouTube channel, it might take a while to see those opt-ins come in. Since YouTube is a search engine rather than a social media platform, growing organically takes time. But that’s exactly why you want to plant those seeds early - so that every new viewer or old subscriber will eventually come across this video and be ushered into your value ladder as a result.
There are so many YouTube content creators who rely strictly on getting enough views and subscribers to constitute affiliate links in their video descriptions. While having a bunch of those links in your description makes you look pretty popular, it doesn’t help you make the massive impact and profit that you’re seeking for your brand. If anything, it diverts your audience’s attention away from you and earns you 10% of their purchase from somebody else.
If you’re the one adding value to your audience with education and entertainment, why are you sacrificing your advertising space?
Maybe you’re afraid of including a CTA because it feels like it cheapens the value of the video. I’ll let you in on a secret - it doesn’t. If you gave your audience a valuable free product (like a video), they’ll want to investigate and potentially even invest in whatever else you have going on.
If you’re starting fresh with a whole new YouTube channel, how about creating a free resource to use as a CTA? That way, you’re offering even more free value and diverting your audience’s attention to your very own website instead of the very public platform of YouTube. From their, usher your audience into the next step of your value ladder and be very clear about how they can become more intimate for your content.
Don’t be shy! Your audience went on this date for a reason. They’re curious about you and they want to know more. Give them that opportunity by incorporating a CTA at the beginning and end of every video you post.
It could be a free + shipping book, a free mastermind, or a paid course that you’ve recently launched. As you get to know your audience, you’ll have a better idea of the level of service they’re looking for and can adjust accordingly.
But don’t play hard to get. Instead, ask for what you want… and you and I both know that what you want is more impact and more profit for your business.
In the past, I’ve felt a bit daunted by posting a video with a CTA, thinking “does this sound too salesy?”
If you’re thinking the same, first of all, that says a great deal about your character. That tells me that you care a great deal about providing your audience and future clients with the utmost quality and care before you nurture the into your value ladder, which is an amazing trait to have.
But please remember that they’re watching this video in the first place because they’re interested in you. They want to get to know your movement, and they have a choice whether their journey with you ends here or whether they take things to the next level. The least you can do is give them the option.
As your online presence begins to build, it’ll become clear that those CTAs you included at the beginning of your journey were really setting the tone for the level of value you’re capable of providing. When your new viewers see that you’ve had this intention from the very beginning, they can’t accuse you of “selling out” - they can only say that you’ve been giving value from the start.
To learn more about how to generate a massive impact and profit through the power of video without wasting your precious time in the process, head to bairdstrategycall.com to book your free call with one of our VIP Code Certified Coaches! That’s b-a-i-r-d strategycall.com to schedule your free strategy call!
Thank you so much for listening to the VIP Code! Be sure to subscribe to this podcast, share it with your friends and on social media; we have a lot of really exciting VIP content coming your way. Until next time, I’m Marley Baird and this has been the VIP Code podcast.
At the beginning of my journey as an entrepreneur, I would never have predicted that narrowing down my list of clients and saying the word “no” more often would actually make me better at my job… but it did. When I can fully connect with my clients and fully appreciate the value of their work, I have the ability to change lives outside of my movement.
Hey everybody! This is Marley Baird and welcome to the world of video, impact, and profit - or as I like to call it, the VIP Code.
We’re going to jump right into today’s episode, but before we do, I want to make sure I give you the tool you need to take your video marketing strategy to the next level and save time in the process. If you’re looking to create omnipresent video assets that act as salespeople spreading your message every day, around the clock, perpetually, forever - I want to help. So go ahead and visit www.bairdstrategycall.com to schedule your free strategy call with one of my VIP Code Certified Coaches. That’s b-a-i-r-d strategycall.com.
Speaking of “spreading YOUR message”, in today’s episode, we’re talking about how I built my movement by helping other people build their movements...It isn’t as complicated as it sounds, I promise!
My friend and client, Cristy Code Red, recently hit 10,000 subscribers on her YouTube channel. That’s 10,000 people committed to losing weight, keeping it off, and taking their lives back.
Seeing Cristy hit that milestone made me so proud, not only of the amazing work Cristy does for her audience and clients on a daily basis, but for the work that my team has put in to elevate her channel over the past year. We’re in our third season of videos with Cristy, and it’s always so much fun to film with her and see that audience reaction to the videos every week.
It’s funny - as a video marketing agency, you spend a lot of time empowering other people’s movements. You’re behind the scenes, and in some cases, you can be your client’s best kept secret. Even if you have seamless editing skills, or you write the best copy the world has ever seen - your work will more than likely go unnoticed by the audience, because they’re busy paying attention to the person on-screen.
There are two ways to think about this:
You could think, “Wow, I spent HOURS working on this video and it’s such a bummer to not get any of the glory. While the face of the brand responds to comments and rakes in the praise… it’s back to the drawing board for me.”
But when I see my client doing well - maybe they earned more subscribers this week than any other week previous, or maybe they had really high engagement on their latest video - I can’t help but beam with pride. I don’t need that external glory; I get all the glory I need from seeing my client lead their movement and make a massive impact, knowing that I helped them along the way.
As an entrepreneur in general, it’s easy to feel like you’re grinding it out with little reward. Especially when you’re first starting your business and maybe you don’t have a lot of money coming in, it feels like you have to hustle 24/7 at a thankless job just to make ends meet.
But what’s so inspiring about my business is that I get to work with visionary leaders like Cristy and watch them grow in their zone of genius. Seeing my clients in action and making an impact is the greatest possible reward for my team’s hard work.
Think of the people on social media who are solely concerned with their own wanna-be movement. I’m sure it won’t take you long to land on a few examples; they are all over the place. Social media can easily feel like a breeding ground for noisemakers, people who are mostly concerned with vanity and… frankly, hearing themselves talk.
So there’s something really special about doing your part and then stepping out of the way so that your client can take center stage. When you know you’ve helped them in some small or significant way to build their meaningful movement and actually change lives, it’s kind of magical.
I think one of the keys to this is being pretty choosy about your clients. When I first started my business, I wanted to succeed and make as much of a profit as possible to keep it going, so I thought I had to say yes to everybody. Whether or not their business aligned with my values or seemed like a good fit didn’t matter as much - a new client was a new client.
If you’re listening to this as an entrepreneur, you’re probably nodding your head right now because I’m pretty sure we’ve all been here, right? In the beginning, you’re just thinking about how you’re going to get by or how you’re going to pay your team. Everything is results-driven, and you don’t stop to consider whether the client is a good match.
And just like you probably did, I had a few clients who didn’t work out. Eventually, for one reason or another, we had to part ways. Although that’s never an easy decision to make, it becomes part of your story. I’ve never learned anything from being right all the time; a few mistakes along the way is healthy and necessary for the long-term success of your business.
But I never could’ve predicted at the beginning of my entrepreneurial journey that narrowing down my clients and saying “no” more often would actually make me better at my job. Back when I was saying yes to everyone, I didn’t always feel as passionate to help them. I thought I was giving them my all, but in reality, I was doing as much as I could given my lack of connection to their movement.
When I’m really passionate about what my client is doing, I give them my fullest attention. I’m driven to help them amplify their movement to the greatest extent possible.
I realized one day that my movement is helping other people build their movements, and keeping that in mind as a bit of a mantra has really helped me to stay the course and remember my “why” over the years.
Along the way, you may experience those moments when you’re in your ego and you think “jeez, I really wish I was the one getting all that attention”, especially when you’re working so hard to contribute to someone else’s movement. But when you recognize that thought as part of your ego, and ultimately focus on the lives that this movement is bound to change, you remember that this whole movement isn’t about you at all. It’s not your job to be the face of it; it’s your job to put the megaphone to it and be that connector between your client and their audience.
And maybe, just maybe, when you’re not paying attention… you’ll suddenly wake up to realize you’ve built your own movement as a result of helping other people build theirs.
Even since starting this podcast, I’ve gotten so many messages and positive feedback from other entrepreneurs, agency owners, influencers - people from all over the world who tell me that what I’m talking about in these episodes resonates with them or allows them to approach a conflict from a new perspective. And I’ve made this kind of impact simply by helping other people build their movements.
If you want to learn more about how to maximize your impact and profit through video, head to www.bairdstrategycall.com to sign up for your strategy call with the Marley Baird Media team! Let’s talk about your business, your goals for the future, and how you can harness the power of video to create omnipresent assets for your brand. Go to www.bairdstrategycall.com, that’s b-a-i-r-d strategycall.com to schedule yours!
Thank you so much for listening to the VIP Code! Be sure to subscribe to this podcast, share it with your friends and on social media; we have a lot of really exciting VIP content coming your way. Until next time, I’m Marley Baird and this has been the VIP Code podcast.
This episode is all about the secret behind creative breakthroughs and how you can unlock them for your business without sacrificing other parts of life like eating and sleeping.
What do you need to do to achieve those elusive aha moments? Like how should you react when you're stuck in a slump? And if you can't think of any new or prolific content ideas, if your next video isn't your best video ever, will your entire audience turn their backs on you?
So maybe you're working on building your visibility ladder right now. You're facing questions like what should the first video on my YouTube channel be about? What stories should I share when I'm trying to relay an idea to my audience? What should I make my next podcast episode about? Should I launch a podcast? Should I watch a YouTube channel?
This is exciting of course, but it can also cause overwhelm. We can get so caught up in wanting to think hard that your mind goes blank and the rest of your daily responsibilities suffer. Maybe your imposter syndrome takes over or you didn't get enough sleep the night before.
Well, when you think about your biggest creative breakthroughs, your aha moments, when did they happen? Where did they happen? I can bet that your greatest idea didn't come from you being sleep-deprived, stressed out of your mind and sitting at your computer or staring at a wall. They happen accidentally when you're going about your day or in the shower or stuck in traffic or on a plane with no wifi. Stay tuned for more clarity on accessing the more creative you.
Key Takeaways:
- You want ideas and they aren’t coming; add to that the hustle and grind (2:55)
- I bet your greatest ideas occur to you accidentally (3:55)
- I always wish I could write things down while I'm in my sleep (4:15)
- We're so concerned with pushing through and hustling for a result… (5:04)
- Let your content sit for a moment; let your subconscious mind do the rest (5:38)
- You may find a creative breakthrough where and when you least expect it (6:14)
- Do whatever you can to give yourself some breathing room (6:34)
- Trust that an idea or that aha moment will find you (7:23)
Additional Resources:
- Wanna take your video marketing strategy to the next level and save time in the process?
Please book a strategy call at BairdStrategyCall.com
Connect with Marley:
- YouTube
- Facebook Group
When you have discovery, rapport-building and the VIP behind-the-scenes content working for your business, your audience is much more comfortable and clear on your messaging, and best of all, you’re more comfortable and feel even more conviction when you’re delivering your message. In this episode, I come up with some dos and don’ts that you’ll do well to heed while you take your audience behind the scenes.
We've been talking about the visibility ladder and how you can start building tiers to your content based on your audience's level of intimacy with you.
With an effective visibility ladder in place, you have a way to warm up your audience and get them even more intimate with your content. And eventually, that's how you ascend them into your offers.
So, in a way, you get more freedom as a creator and more authority as an entrepreneur. At the top of your visibility ladder, you can assume that the people watching or listening to this content are familiar with you and your message on at least one platform and they've opted to get even more intimate with your content.
But when you've indoctrinated your audience to the top of your visibility ladder, the last thing you should be doing is like start throwing spaghetti at the wall to see what sticks. Just because your audience knows, likes and trusts you doesn't mean that you can just start putting out the noisy, less meaningful content at this stage.
In this episode, I go on to deal with what kind of content to post and how to zero in on the most appropriate platforms, so stay tuned.
Key Takeaways:
- When you've got your audience to the top of your visibility ladder... (2:54)
- Your message won't resonate in the same way across all platforms (3:27)
- Don't try to be equally active across all platforms if that doesn't work (3:50)
- Determine the platforms that make the most sense for you (4:11)
- Use every piece of content you post to reinforce your movement (4:39)
- Being vulnerable is scary, but it's like the most risk for the most reward (4:47)
- The subscribers to your VIP content want to get to know you better (5:23)
- As for this podcast, I don't have to indoctrinate my audience as much… (6:11)
- This podcast requires less set-up than a YouTube video (7:04)
- What resonates the most with your audience may surprise you (7:52)
- The visibility ladder has changed how my audience perceives me (9:01)
- Your visibility ladder does a lot of the work for you (9:27)
Additional Resources:
- Wanna take your video marketing strategy to the next level and save time in the process?
Please book a strategy call at BairdStrategyCall.com
Connect with Marley:
- YouTube
- Facebook Group
In this episode, we talk about rapport-building content, which comes into play after your audience has been introduced to you and they're at least somewhat familiar with you and your message and the type of value that they can expect to get from your content.
When your audience finds you through discovery content, you can promote your lead magnet or the entry-level offer to them. So then you can move them up your value ladder before introducing them to like your core offer or your high ticket offers, which then ushers them into the next steps of your visibility ladder, which is the rapport building content.
When it comes to rapport-building content, you know you're most likely talking to people who are at least a bit familiar with your content. So then you can address them accordingly. So you don't have to spend too much time reintroducing yourself in your content.
You can pretty much safely assume that they know that already. And if they don't, there's tons of other discovery content that they can find to learn more about you. So rapport building is ultimately what leads to conversion for your business.
So after they've discovered you through this introductory content where you teach or you provide value, they want to get to know you further, which is where your lead magnets, your free things or other free content comes in.
Building rapport with your audience is absolutely crucial for converting them into future clients. Stay tuned to know why and how to make sure that your rapport-building content is up to par.
Key Takeaways:
- A sequence of content to touch your audience on all levels... (3:11)
- After they've discovered you, they want to get to know you further (3:49)
- Build that trust in your rapport-building content (4:41)
- How YouTube, Google, email and social media join the dots for me (5:12)
- As for building rapport-building content, act like you're talking to a friend (7:59)
- Give them the value that they came to experience (8:11)
- Rapport-building content should be in the form of intentful crafted stories (8:22)
- Show them your struggles. It makes you real… (8:55)
- Showing your imperfections takes courage, but it builds trust (10:54)
- If the content works, your movement will be clear to them (11:27)
- Leaving some emotional loops for them to ask questions (11:41)
Additional Resources:
- Find out how my team and my clients create 60 days worth of social media and video content in just eight hours, at https://www.60daysofcontent.com
Connect with Marley:
- YouTube
- Facebook Group
It's so easy to get so hyped up about your own idea and your own message that you want to share all the details with everyone. You want to make YouTube videos and podcasts episodes and tweets and Facebook posts and Instagram stories, like all of those things that carry the same weight and the same amazing details.
But think about it. Why would an audience stick around or follow you on other platforms when you're already giving them everything they need on this one platform or maybe just from this one post because your message should be woven into every piece of content you create.
But you don't have to give your entire audience the same level of access to you and your movement. Your message deserves to be heard and understood. But that doesn't mean that you have to be heard and understood and every single platform to the same degree.
Like when you have that strategy in place and you know exactly which platforms you're on, how intimate you are with each audience, and why it's so much easier to keep pumping out new content and grow your audience to achieve this massive impact and profit that you want for your business.
I recently developed this concept with my team - the overarching ladder of intimacy is something we call the visibility ladder. It works alongside the value ladder. It gives you a roadmap for creating content that consistently builds momentum and traffic to your business.
So when a new audience member first enters your visibility ladder at the lowest level of intimacy, the type of content through which they're seeing you for the first time is called discovery content. Stay tuned as we delve into what the first step of the visibility ladder entails.
Key Takeaways:
- Reward your audience based on the level of intimacy you have with them (2:56)
- They've discovered you for the first time; they know, like and trust you (5:43)
- If you pique their interest, you could move them up the visibility ladder (6:04)
- It makes ushering your audience into your value ladder much more natural (6:30)
- It may get you to where they're asking you for what they want (6:49)
- Using a method of fly catching to attract your audience (7:07)
Additional Resources:
- Find out how my team and my clients create 60 days worth of social media and video content in just eight hours, at https://www.60daysofcontent.com
Connect with Marley:
- YouTube
- Facebook Group
In this episode, I am going to talk about a completely new concept that I've been working on with my team for the past several months. It's called the visibility ladder. Building out a visibility ladder has been so valuable to our business, and this podcast is actually part of us building out our visibility ladder.
The value ladder is well-known because of how great it works. It is a ladder or kind of more of a scale of your offerings from your business, from your lowest ticket offer to your highest price package or offering that has the most value and access to you and to your services and the solutions you provide.
The value ladder is about the value you provide and the price points that clients can enter essentially for different levels of access to value and solutions from you. The visibility ladder mirrors your value ladder, and focuses on your exposure, your audience, your visibility, how people are going to be able to come across your content, get familiar with you and your personality and interact with your content.
When you can get your future clients to ascend through your content pillars in the visibility ladder, it makes building trust and generating sales 10 times easier. You can get them familiar with you, to know, like and trust you, and then you can funnel them into your value ladder accordingly. Stay tuned to know more about how a visibility ladder can help you and your business.
Key Takeaways:
- The value ladder targets clients who need the solution in your core offer (2:34)
- What if your target audience just doesn't know you well enough yet? (3:53)
- A visibility ladder can get you traffic, attention, impact, and profit fast (4:10)
- Discovery content, rapport-building content, and VIP content (4:52)
- A visibility ladder gets you an audience that hangs on to your every word (6:34)
- Propelling your future clients to know, like, and trust you and invest in you (6:51)
Additional Resources:
Wanna increase your impact? Sign up for the Infinite Impact Challenge
Connect with Marley:
- YouTube
- Facebook Group
In this episode, I'm going to let you in on some of the most important lessons that I've learned since becoming an entrepreneur and how I learned what my movement was.
When I quit my nine-to-five as a dental hygienist, I was so excited and eager to go all in on my business to the point where I worked way too many hours. You know the saying: "Entrepreneurship is leaving 40 hours a week working for someone else to work a hundred hours for yourself"? Something to that effect.
I would just say “yes” to every opportunity. It seems counter-intuitive when you're a start-up, to turn away opportunities, doesn’t it? I believed that saying "yes" to everything would be bringing me more and more opportunities, which might be true, but worthless if they're not in alignment with my focus.
You have to think about the opportunity cost, which I learned the hard way after saying yes to everything for six months and found myself in the same spot, chasing my tail, spinning my wheels, busy as heck, but not any closer to where I wanted to be. I thought that helping every single client that came my way would be the most effective way to accomplish my goals.
I didn't consider how difficult it would be to fulfil on every single opportunity that came my way. I was still in that “impostor-preneur” as I like to call it phase, where I was surprised that people wanted to hire me and I was afraid that if I couldn't take on a new client right this second, I would lose them forever and I didn't even think to consider what a wrong client would look like.
At one point, I had to re-evaluate what my mission was and what I wanted my movement to be. I had asked myself: “Did I want to help every client get omnipresent online or did I want to spend time amplifying brands and messages that I truly identified with and respected?” So then I realized that my movement is to help other visionary entrepreneurs lead their movements.
I started to find that clarity and I really do believe now that when you do create that space, it will be filled. I then started to attract the right clients, clients that had messages and businesses that I adored, that I could emotionally invest myself into, because I saw how it would change people's lives and it was something that I could be proud of.
To know more about my journey to healing and clarity, stay tuned.
Key Takeaways:
- I was working way too many hours soon after I quit my nine-to-five (1:23)
- Trying to help everybody, I wasn't able to give anyone that level of value… (2:47)
- I asked myself: “Do I want to help every client get omnipresent online?” (3:38)
- I was inspired by Cristy Code Red, who is changing and saving lives (4:14)
- Your movement isn't just pretty Instagram posts... It’s changing lives (6:20)
- When I realized I’d taken on clients not in sync with my values, I panicked (7:54)
- I had lots of clients and lots of stress; my health and well-being took a hit (8:26)
- After some soul-searching, I fired about 90% of my clientele (9:01)
- It didn't take long for me to recover my clientele and income (11:19)
- I started to attract clients that had messages and businesses I adored (12:20)
- I advocate for impact-driven, profit-focused businesses (13:05)
Additional Resources:
Wanna increase your impact? Sign up for the Infinite Impact Challenge
Cristy Code Red's YouTube channel
Connect with Marley:
- YouTube
- Facebook Group
The truth is, your audience is smart.
They can smell inauthenticity from a mile away, and if you don't make space for your authentic self in your content strategy, you're doing a disservice to your message. It's so tempting these days to mimic what you see on social media, but by mimicking or regurgitating others, you're only limiting your reach.
Well, it's great to be influenced by people and it's hard not to be. There are some really great examples of successful and powerful entrepreneurs out there and they say that you can stand on the shoulders of giants to go further in your journey. But it's one thing to be inspired by someone else's marketing strategies, tactics, and niche, and it's another to take on someone else's personality and put on a show for your audience.
If you're not being authentic, it really boils down to fear. They're afraid of the camera. They're afraid of judgment. They're afraid of stepping out of their comfort zone and they put up this facade because being authentic and vulnerable on camera scares a lot of people or there's fear that you're not good enough or qualified enough to speak openly on a topic. They're comparing themselves to other people who are doing it.
If fears like these are getting in the way of your content strategy, first of all, I want to tell you to not be so hard on yourself, especially if you're just starting your content or your YouTube channel and you feel like you haven't found your groove yet. These things take practice and you will improve.
If you scroll to the bottom of my YouTube channel, you can see how the quality of my content has changed. I often look back at the previous shoots and think to myself about all the things I would do differently if I could re-shoot that video today. So be patient with yourself and do your best in the moment. Done is better than perfect.
I want you to know that your real authentic message deserves to be heard and you deserve an audience that engages with your content, not because it's a replica of someone else's, but because it accurately represents your amazing business and your message. So stay tuned as in this episode, I walk you through the steps to being authentic.
Key Takeaways:
- One piece of advice: Don't try to be someone else on social media (3:05)
- These things take practice and you'll improve; done is better than perfect (4:12)
- You don't have to reinvent the wheel to be successful (5:23)
- So many people are afraid to be in front of a camera (5:40)
- If you're feeling camera-shy, try recording a few videos just for yourself (6:28)
- Think about where you could be six months from now if you started today (7:31)
- Step I: Have a clear picture of your brand, message, and movement (7:53)
- Step II: Know who you're talking to and adjust your message accordingly (8:03)
- Step III: Give your script a run-through and practice talking to a camera (8:42)
Additional Resources:
Wanna increase your impact? Sign up for the Infinite Impact Challenge
Connect with Marley:
- YouTube
- Facebook Group
When I first started my business, I was completely in control and I liked it that way. I didn't want to delegate tasks, I didn't want to outsource. I wanted my hands in everything that went on in my business.
I think every entrepreneur goes through a similar process at the beginning of their journey. Like when you leave the nine-to-five world, it's like you have this risk fatigue. You've taken such a giant risk in following your dreams and turning your side hustle into a full-time career.
And taking another risk by hiring someone to help you just doesn't seem doable. Your business is like your baby, and who can nurture it better than you can? So before I went to Alex Charfen, my business coach, for advice, I was obsessed with control.
I couldn't think of anything I wanted to do less than ask someone for help. I actually thought that asking for help would hinder me or that I wouldn't be seen as successful by needing someone else's help or that this thing, like if you want something done right, you’ve got to do it yourself.
But I was exhausted. I was overworking myself, my health suffered, my marriage suffered, and if we're being really honest, I wasn't allowing my business to reach its full potential.
When I confided in Alex, he told me, "You're not that special, Marley." That sentence changed everything for me. I was slightly offended, but also extremely relieved. I learned very quickly that there were amazing, talented people out there who were better than me at what I felt was something that only I could do, and that they could come into my business and own their superpowers, allowing me to live in mine.
By taking on every task yourself, you're actually limiting your business and capping your revenue. Whether you know it or not, you are fully capable of making the money that you have always dreamed of and more, but you can't achieve that goal without getting the help. And there are a ton of hardworking, talented people out there. To know more about that one step that turned out to be a giant leap in my business, stay tuned.
Key Takeaways:
- CEO, at the time, meant chief everything officer (1:38)
- When I came to Charfen, I was frustrated by the ROI I was seeing (2:58)
- “You're not that special, Marley.” That sentence changed everything (3:43)
- You can't achieve that goal without getting the help… (4:23)
- It wasn't just about managing a team; it was personal development (5:35)
- Why, I think, entrepreneurs, avoid this process of taking on employees (6:51)
- Failure is a necessary part of entrepreneurship, and of life (8:22)
- I went from six figures in debt to making six figures a month (9:11)
- I have employees that say to me: “I can't believe I get paid to do this.” (10:12)
- You're not that special. You don't have to do everything in your business (10:50)
- The business starts to bloom as you fail and move forward despite fears (11:39)
Additional Resources:
- Alex Charfen’s podcast
- Wanna increase your impact? Sign up for the Infinite Impact Challenge
Connect with Marley:
- YouTube
- Facebook Group
I discovered entrepreneurship and video marketing by accident. Just a few short years ago, I was a dental hygienist, cleaning teeth every day with my head in the clouds, dreaming of how I would leave this nine-to-five, when I had an idea that changed everything for me.
The process wasn’t easy. Most people don't like going to the dentist. So working for one wasn't the most entertaining thing to do every day either. I worked in radio, event management, and even had a short stint as a paparazzi assistant.
The truth is that I didn't know what I wanted to be when I grew up.
Some people are pretty cranky when they go to the dentist, so it was my goal to make them laugh and if a joke or a story wouldn't work on one patient, I would tweak it and try it for another. It's like split-testing comedy.
I knew that I wanted to reach more people than the one at a time in my dental chair. Being a dental hygienist paid the bills and it was a great option for me until I figured out what my next step was.
Since I was bored, I started doing our dental office’s social media between patients just for fun, just because I knew how. But I had no idea that this little thing I was doing just to pass time was about to be my big break.
Well, in the very first episode of The VIP Code podcast, I am going to tell you how I went from being a dental hygienist to the CEO of my own seven-figure video marketing agency. Stay tuned.
Key Points:
- I was cleaning teeth all day and dreaming... (2:42)
- When I had this epiphany and fully realized what I was meant to do (3:59)
- I never could have imagined how rewarding it would be… (5:04)
- I started making videos thinking that I just need to get more visible (5:40)
- When it came to video creation, I bootstrapped the whole way (6:16)
- There were plenty of hiccups along the way - actually, more than hiccups (7:32)
- I've been able to build a reality from daydreams (8:53)
- YouTube is a long-term game; you can't expect to go viral overnight (10:18)
- I want to enable visionaries like you to lead your movement (11:58)
- Realize that you're currently living your origin story (12:14)
Additional Resources:
Wanna increase your impact? Sign up for the Infinite Impact Challenge
Connect with Marley:
- YouTube
- Facebook Group