Dentistry is not just about being a clinician, at its heart is people, because it’s also a business. Most people in dentistry don’t like numbers, especially money and also Leadership.

It’s important that dentists understand that being a great leader is about being able to teach another individual to be a great leader. Yes, the employee may fail, but failure is good for learning because in the process you are coming up with solutions and this builds competency and leadership.

Most dentists won’t say no to help, but how will the team be able to handle it? will there be a clear ROI? As the business owner be ready to inspire and lead the process. Dentists are not typically okay with uncertainty, but with business there’s always changes so risk is inevitable and it’s okay.

it’s important to have a good mindset and a great relationship with risk management. You need to understand how to fail properly, fast and forward. Failure is a sign that you can do better and here’s an opportunity to improve.

Get help! Someone to hold your hand and push you through the failures and opportunities because those experiences are important.

Dentistry is a people-to-people business, and you need to create an experience for everyone who comes through your door. At the end of it all that personal touch is what will make dentistry great even in the next decade.

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