ad:tech Conference: Recent Episodes
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ad:tech is an interactive advertising and technology conference dedicated to connecting all sides of today's brand marketing landscape. Worldwide shows blend keynote speakers, topic driven panels and interactive workshops to provide attendees with the tools and techniques they need to compete in a changing world. We are committed to bringing you the now and the next of modern marketing.
We learn about Online-to-Offline Rewards to Motivate Offline Purchases with Plink CEO and Founder Peter Vogel. We hear about his ad:tech New york 2013 presentation on Bridging the Online-And-Offline Marketing Gap plus how his company fared as one of the finalists for the ad:tech Startup Spotlight Series, a competition that acknowledges and rewards the most disruptive and innovative new companies in today’s digital marketing world.
We learn about The Next Big Wave In Mobile: The Home Screen as Rumble Co-Founder and CRO Uyen Tieu discusses a new comprehensive guide that Rumble is coming out with as well as their unveiling of a 2.0 Platform and Mobile User Engagement study . She also tell us about her AdTech New York 2013 panel discussion of the mobile home screen and its value to different stakeholders across the industry.
Nix the Online/Offline Divide: How Marketers are Crossing the Line as we speak with Norwest Venture Partners General Partner Jeff Crowe. He discusses new technologies ( geofencing, redeeming coupons from mobile phones– in-store) driving mobile customer purchases, what areas are ripe for investment in mobile retail/advertising and how will Big Data play an increasingly important role.
Talking Trialogues: Three-Way Branded Social Communications with Scott Meldrum, Executive Director, Interactive for WDCW. We learn what trialogues are, what are the building blocks of a trialogue (Affinity, Belief, Currency) and how brands can enable trialogues.
Direct to Consumer and Internet Marketers: Weighing In on Order Fulfillment, Packaging, Drop Shipping Options? Frank Watson speaks with the folks at Molding Box: Ian Peterson and Michael Vandivere. We learn how their software and services integrate product and package tracking, as well as does CRM/shopping cart integration.
9 Circles of Work Hell, and how they can get out of those hells and back into simple productivity. AtTask CRO Bryan Neilsen discusses his Adtech New York 2013 presentation listing those circles plus common work chaos problems facing marketing teams today, why resolving work chaos is crucial to marketing teams’ success and how to resolve that work chaos.
Talking B2C Video Marketing: Keys to Online and Offline Sales Conversion with Ricky Ray Butler of Plaid Social Labs as he shares best practices to get millions of views, plus how brands can get better integrated in the Youtube community, and the kinds of mistakes brands make on Youtube.
How to Drive In Store Sales including strategies, tactics and technologies that leading brands and retailers are using today to gain actionable insights from the mobile ecosystem into the most popular products, brands, retailers, store locations. That and more we hear about from Retailigence CEO Jeremy Geiger.
We also hear:
How retailers and brands can achieve the following: Utilize insights from search and location technologies about how consumers interact with brands and retailers and funnel them into product and brand demand trends by product category.
Leverage shopper intent insights to drive merchandising decisions down to the individual store level to maximize sales. – Location-based marketing tactics to drive in-store sales.
Big data and its role in understanding shopper behavior to more effectively target and guide shoppers along the path-to-purchase.
Digital Identity Optimization and Reputation Management; Key Components to Digital Identity; How do brands establish an online presence and How do individuals represent their brands online? This and more as we discuss the recent launch of Qnary, a digital identity optimization and reputation management company announced at ad:tech San Francisco, with company CEO Bant Breen.
Crowdsourcing voice over work to thousands of voice actors all over the globe for digital content marketing as we learn about the ease of outsourcing in order to create good quality digital content with the head of communications with VoiceBunny, Tara Tyler.
Mobile Advertising and Rich Media with Jason Hitchcock, Head of Advertiser Sales at Aarki. we learn how rich media can leverage our rich media interstitials and engage-to-earn ads as well and how Aarki is driving creativity around rich media advertising on mobile.
Search and Social Analytics; Real-time In-Session Customer Conversion; Live Campaign Steering and more as we speak with the CEO of ParStream, Mike Hummel. ParStream powers Searchmetrics’ search and social analytics software, which evaluates over 100 million keywords and 75 million domains.
Product Listing Ads on Google Shopping; Maximizing Profitability on Shopping Channels; Understanding your profit and loss per product on shopping comparison websites as we speak with Bryan Natter, the Vice President of Sales and Orders Ads.
Earned Media, Social Endorsements, and Brand Advocacy and why should we seek out earned media as compared to investing into options like paid search or display marketing with Greg Shove, the CEO of SocialChorus. We also learn why social endorsements are so important to driving social traffic, and how to motivate your influencers to tell you brand story.
Talking Digital Content Monetization with CPAlead Chief Global Strategist Peter Tarr. We learn about their products including The Content Locker, which delivers advertiser-sponsored content offers that can be completed by a consumer in exchange for premium content.
Conversational Marketing and Social Communities, How Bloggers can be brand influencers, plus how brands can effectively speak to and reach women online with BlogFrog CEO Rustin Banks.
Discussion of Real-Time Bidding and Consumer Profiling for Online Display Ads and what digital media buyers need to shop for in 2012 with AcquityAds Marketing Director Marco Muzzi.
Quiz-based advertising solutions for consumers, advertisers and publishers is the focus of Pangea Media. We learn more from company CEO Seth Lieberman.
Mediaspectrum Adrenalin offers Publishers a way to create rich, engaging and customized news-reading apps for the iPad and any other tablet device – powering content, advertising and subscription management. Their vice president of marketing Jay Cody explains.
Clickbooth To Launch Cost Per Click Program as we learn from Tom Haney, who has joined the Clickbooth team as the President of CB|CPC.
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Penny Auctions website Nailbidder is showcased as we hear from site founder Evan Karsch.
We learn about the creation of the unique penny auction site which prioritizes customer service and addresses the most common complaints about penny auctions.
WinBuyer All-Retail Ad Network Launch is explained by WinBuyer VP of business development and marketing Eyal Keren. Eyal explains the reasons behind the launch of the network after hearing many of its retail clients express interest in further monetizing their sites with display ads.
OrangeSoda Online Marketing for Local businesses with a unique blend of intelligent service and simple technology. Jay Bean ,founder and CEO of OrangeSoda, Inc tells us more.
Internet Infrastructure Solutions that connect people to their data is the main focus of Afilias. We learn more from John Kane, their Vice President of Corporate Services, about Afilias Managed DNS Services, which which helps to resolve billions of queries and millions of domains on a diverse and secure platform.
2011 Internet Advertising Competition Awards are coming, run by the Web Marketing Association, host of the WebAward, the leading Internet award competition, and headed by its President, William Rice.
Brand Engagement and Targeting with Radium One which develops specific graphs to target an audience based on social habits, plus they also offer online gaming ad network. Li Evans speaks with Mike Werner, their
Optimizing banner campaign advertising solutions by delegating to their algorithms of context, analysis of operating performance and results with GroovinAds. Company CEO and co-founder Francis Petty tells us how.
Strategic advertising intelligence to advertisers, advertising agencies and media properties is the focus of Kantar Media Intelligence. We hear more from Todd Issacson, their VP National Interactive Business Development.
Plug and Play Social Gaming Engagement is the focus of GameTree by Extent. Learn how GameTree is also in the works of expanding into the mobile space.
Designing and Implementing themed technology solutions, interactive media experiences, plus extended branding through online marketing is the focus of Evil Genius Designs. We learn more from CEO and Founder Tracy Brown.
Recruitment Solutions and Job Board Software Discussion with Rich Milgrim, the Founder and CEO of Beyond.com. He oversees daily operations including strategic business development and technology initiatives.
Browser Applications, including the problems like fragmentation on the web, Design and what makes a great application, Distribution and how to get an audience for apps without massive marketing investments and monetization so companies are making money from apps.
SaveologyNetwork offers affiliate marketing programs that provide from in television, telephone, Internet, home security, technology support and customer loyalty programs. Russell Giniger, Vice President of Saveology.com explains.
Social Shopping Club eZipIt allows members to shop, save and earn cash, by way of national deals on travel, entertainment, fashion, electronics, jewelry, fitness, beauty, home goods, and more.
Traffic Engine Executive Vice President Diana and Director of Client Realtions Asa Kitfield discuss the launch of the SMarT Adx Advertising Network. which brings increased ROI to businesses of all sizes by placing their brand messages before the most relevant, targeted audiences.
Download Tracking for Apple iPhone Apps, Sponsormob is the worlds first affiliate/CPA network for the mobile internet. We provide advertisers with our proprietary solution for mobile ad-serving and conversion tracking for the mobile web and iPhone applications.
Learn about The W4 Performance Ad Market which speicalizes in distribution of cost-per-action ad campaigns through its expansive network of publishers, in channels including search, ppc, display, social and email.
Curtis Fullmer is Vice President of Affiliate Marketing for Adknowledge.com, specializing in behavioral targeting technology for email marketing, search engine marketing, social advertising. He discusses the biggest challenge that affiliate programs are confronted with.
Intellectual Property Attorney Eli Perlman of ELPLawFirm.com discusses how the Time Has Come to Update Your Jurisdiction Clause.
Vanessa Naylon tells us about 140 Proof, which offers measurable, social advertising for Twitter via ads that perform like tweets and convert better than untargeted display ads.
AlphaBird enables video content producers to engage a guaranteed target audience with their video through a transparent network of website publishers, social networks, mobile devices, and digital out-of-home device. CEO Chase Norlin explains.
Blaine Matthews is Chief Marketing Officer for Lyris, makers of email marketing software that integrates online marketing, email deliverability tools & more in an integrated email marketing suite.
Susan MacDermid, Senior VP, Digital Marketing Sector for dmg world media who runs and organizes the Adtech Conference Series. She recaps some of the highlights that came out of Adtech San Francisco 2010, including Innovation Alley, Miracle Mile, Mobile App Exchange, Keynotes and the Marketing Masters Series. She tells us how the conference continues to offer attendees new ways to network, find solutions and do business.
Mickey Alam Khan is Editor-in-Chief of Mobile Marketer, a trade news publication that covers mobile marketing, media and commerce discusses his Adtech San Francisco 2010 presentation on Mobile Marketing — How Brands Can Effectively Target Consumers on the Go.
David Courtney is CEO of mobile audience media company JiWire, which uses wireless Internet access as a medium for advertising, creating a channel for advertisers to deliver interactive and measurable messages to on-the-go audiences such as business travelers, affluent consumers and millennials.
BoostCTR is a text-ad optimization tool designed to increase click-through-rate, or CTR. It plugs into your Google AdWords account and will automatically try many different ads in order to find the best possible one. Founder David Greenbaum explains.
Michael Gorman, Acxiom Corporations Vice President of Global Digital Strategy and Josh Herman, Acxioms Global Multichannel Marketing Services Innovation Leader discuss the company, which provides a range of information services and products geared towards enterprise data management and retrieval.
House Party SVP of Marketing and Analytics and Adtech Advisory Board Member Peter Storck discusses his companys work in measuring word of mouth influence.
HOLA NETWORKS offers display advertising and a performance-based internet network focused on serving the needs of the U.S. Hispanic market. Here to tell us about is their Co-Founder Rafael Monteiro.
Tina Sharkey, Chairman and Global President, BabyCenter LLC fills us in on her Adtech San Francisco presentation on Digital Marketing to Moms, where she offers cutting-edge research, smart case studies and the latest tactics marketers are using in the all-important quest to reach the mom.
Adam Kleinberg is Co-Founder and CEO of Traction, a creative agency based on the notion that everything is interactive. He tells us about his participation on the Adtech San Francisco presentation on the Big Digital Idea: Killer Creative Showcase.
PartnerWeekly Chief Operating Officer Corey Owens tells us how his company provides performance marketing solutions to help publishers and advertisers locate and acquire new customers.
Seth Berman is Director of Direct Marketing at Blue Shield of California where he is accountable for lead generation, online marketing and database marketing. He tells us about his participation on the Adtech San Francisco 2010 panel on Digital Demographics: Digital Marketing to Boomers and Beyond.
Dana Todd interviews eMarketer CEO Geoff Ramsey on his Adtech San Francisco 2010 keynote presentation discussing some of the hottest trends by profiling four hot San Francisco companies and discussing why they matter to digital marketers.
Debra Aho Williamson, Senior Analyst for eMarketer previews her participation on the Adtech San Francisco 2010 Marketing Masters two-hour presentation on Social Media Strategies:Generating Leads & Loyalty.
Rob Friedman, EVP and Co-Founder of Digital Element, tell us about their approach to IP targeting, including the development of a hyperlocal IP targeting data set that allows advertising networks, web publishers, search engines, social networks, e-tailers, and more to automatically target content and messages with the highest degree of data depth available based on user IP addresses.
TrafficEngine.net Executive Vice President Diana Lee and Publisher Solutions Manager Scott Rabinowitz take us through the launch of their SMarT Platform 3.0 interface and their Ad Platform at Adtech New York 2009.
Underground Elephant CEO and Founder Jason Kulpa, and Marketing Coordinator Lauren Palazzo discusses their charitable work in protecting the underground elephants of Mount Elgon.
They also discuss branded leads, their website SimpleQuote.org, which services consumers in need of answers to their financial questions and to connect them with trusted individuals who are able to help.
They also tell us how they came up with the name of their Performance Lead Generation Agency.
AdSide VP Sales and Marketing Yael Yekutiel discusses a growing industry trend on how there is an important shift in how online advertisers and publishers buy and sell media is moving towards Content-based targeting, from the more traditional and highly popular Contextual or Keyword-based targeting.
Revenue Performance Magazine columnist Mike Evans discusses the fascination of excelling in affiliate marketing working from home.
Adperio Founder, President & CEO David Asseoff discuss his companys rebranding, the meaning behing their tagline Advertising in the Open
and their involvement with organizations that proactively work to increase Internet security for consumers and businesses.
Chris Kieff of 1GoodReason.com discusses his recent blog post titled Using Risk Analysis to Start Social Media Slowly, where he offers two approaches to using this Risk Assessment for social media.
SEDO CEO Jeremiah Johnson discusses his participation on the Adtech New York 2009 panel on Domain Tips to Drive Your Business Forward and Save Money.
On location from the Moss Networks VIP Mix and Mingle party, Advertise.com Founder and CEO Danny Yomtobian discusses how their ClickShield technology will be integrated with its Display Advertising Network.
Curtis Fullmer, Vice President of Affiliate Marketing at Adknowledge, discusses the importance of keeping connected with clients by attending conferences like AdTech.
Jodi Florence, Marketing Director for IDology, explains lead verification. What industries stand to benefit from lead verification? the application of this technology, plus How is IDology different from other providers and customer results.
Bill Ranta, Director of Strategic Accounts for Litle & Co., a payment processor and consultative merchant services provider focused on card-not-present commerce with a payment platform engineered specifically to meet the needs of businesses that sell goods and services directly to consumers.
Alex Cohen of Click Equations discusses the white paper on The Advanced Guide to Improving Quality Score that they handed out to AdTech New York 2009 attendees.
Jim Hedger takes us down the long Day 1 Registration Lines at AdTech New York 2009 being held at the Javits Center.
Adify is an online marketplace for highly targeted ads where businesses can sell ad space directly to advertisers, and their Vertical Ad Networks offers premium, branded websites
Pubmatic President Rajeev Goel previews the upcoming Ad Revenue 08 Conference as a testament to Pubmatic and their thought leadership in online advertising, and the conference focus is on improving unsold ad inventory strategies.
R2intregrated CEO Matt Goddard discusses the company's strategic direction while providing valuable support to client digital marketing projects, plus we learn about the company's work in cutting-edge technologies, targeted content, and social media.
7 Billion People, which builds software products that help to gather key information from website visitors and helps content developers, eCommerce marketers to optimize that user's experience, is profiled by the CEO, Mark Nagaitis.
Emailvision Founder Nick Heys discussion email marketing by way of his companys flagship product Campaign Commander, an eCommerce Software & Services Directory for businesses selling on the Internet which facilitates to accelerate your email marketing campaign.
iMedia Streams VP of Marketing Ken Kapica discusses how technology has changed the face of advertising, plus how he is using his 30 years of traditional advertising into ad serving and emerging technology.
Market Leverage CEO Michael Jenkins discusses his company’s work in Pay for Performance Affiliate Marketing and why they chose to get into that field and why he thinks that pay per performance is where the digital economy is going.
XY7 Presence at AdTech New York 2008 as the affiliate network held the second annual AdTech New York Pre show event called No Bull Party 2 at Johnny Utah’s which let attendees take a ride on a mechanical bull, plus put in some early networking and XY7 Marketing Director Jon Fondy tells us about it.
Facebook Applications and Widgets with Context Optional CEO Kevin Barenblat as he discusses his company’s work providing scalable solutions for brand marketing across social networks plus what metrics are found to be most important by their clients and how they vary.
Crowd Science uses an early stage technology company changing the way that publishers and advertisers measure online audiences via Demographic Analytics, and uses clever technology and a site-centric methodology to provide detailed analytics on visitor demographics, attitudes and interests.
PRWeb has partnered with Entrepreneur.com reach syndication deal to help small business owners increase their online visibility using PRWeb press releases, where PRWeb users will now have their press releases placed directly on Entrepreneur.com, where their news can be seen by more than four million people each month.
Smart Solutions CEO Michele Harris discusses Marketing and PR Direction, plus a look at the marketing services search firm that finds businesses the right marketing agency or expert, while maximizing their budget & time, plus we learn about the work her company's agency search and business development firm for small to large business.
Anchor Intelligence Director of Product Management and Marketing Richard Sim discusses Identifying and Preventing Click Fraud and how his company provides search engines, advertisers, agencies, and ad networks with cutting edge solutions to confidently assess the quality of traffic on their network
WebmasterRadio.FM was on location for XY7 No Bull Party, the Second Annual AdTech Pre Show Party, held at Johnny Utahs in Midtown Manhattan in New York City prior to the start of AdTech New York 2008.
If By Phone provides web integrated IVR solutions for businesses including IVR, VoiceXML, click to call, virtual receptionist, and call forwarding, and we get an explanation of those services for company CEO Irv Shapiro.
Lemonade.com deals in ecommerce, using the old fashioned lemonade stand principle, plus learn how Lemonade.com also provides consumer and whitel label alternatives.
Paul O Brien comments on Zvents new partnership with Microsoft , to create a local search and advertising network, to integrate with MSN City Guides, plus working with Yellowpages.com to develop a new Mobile iPhone App.
Wall Street Journal Multimedia Sales VP Reggie Riley tells us about his presentation at Adtech Chicago on Deal Quality: Planning, Negotiating and Securing Online Ad Buys That Make Sense.
Worldwide Executive Creative Director at Edelman Digital Jared Hendler discusses viral branding as part of a presentation at AdTech Chicago 2008 where speakers identify the current and emerging viral platforms, plus should brands try to produce viral phenomena or does that run the risk of violating the unwritten code of authenticity?
Steven Governale of Search Marketing Group discusses the importance of analytics during his presentation at AdTech Chicago 2008 on eCommerce Marketing and The Art of Customer Acquisition and Building Lifetime Value.
HouseParty SVP Mindy Davis tells us about the word of mouth marketing company that works with specific brands like entertainment companies using viral marketing and they are capable of handling thousands of simultaneous parties.
Jennifer McLean of Technorati tells us how they are spreading the word about social media and blogging to the attendees at AdTech in Chcago plus she fills us in on the development of a new network to connect bloggers and advertisers.
A profile of UserCentric, a global user experience research firm that offers serviceds that include usability testing, user interface design consulting and eye tracking to find out which designs work for a client.
Avenue A Razorfish VP of Social Media Shiv Singh discusses speaking on a panel entitled The Long Tail of Social Media: Analyzing the Value Proposition for Publishers and Advertisers at AdTech Chicago 2008.
Rich Kahn of eZanga tells us about eZanga.com upgrading their anti click fraud technology called Traffic Advisors 4.0., a real time fraud prevention system, plus learn why he felt the technology was a priority project.
Avenue A Razorfish visionaries Patrick Moorehead and Jeremy Lockhorn discuss the growth of mobile services from their clients, plus how the digital video landscape is changing which continues to empower consumers.
Vibrant Media Chief Marketing Officer Sean Finnegan discusses his AdTech Chicago presentation on strategic media planning as he joins buy side and sell side media professionals to discuss how they view the emerging landscape and how digital is transforming buying and selling media across the advertising landscape.
Alexandre Kavinski of Midiadigital, discuses the state of Search in Latin America in a session at AdTech Miami 2008, as he joined leading search experts to share how leading marketers and agencies are leveraging search to reach and engage with consumers across Latin America and share tips and tactics on how to identify where search marketing fits into the overall marketing mix, ways to maximize search engine positioning and how to calculate ROI.
Gustavo Ross of Activamente, a company that specializes in viral networking, email and mobile marketing, and search engine marketing gives his take on Adtech 2008 in Miami, plus expresses his apprecviation for WebmasterRadio.
Yahoo! Partner Network US Sales Executive Director Adam Chandler discusses how Yahoo is using AdTech Miami 2008 for networking opportunities with the Hispanic community, and he gives his assessment with his work with Spanish Language Media.
Gaston Taratuta of Internet Media Services discusses how the internet is booming in Brazil with a steady increase of internet users, and he recommends companies to make more presence in the country.
A profile of Tinbu, which provides interactive contnet modules that provide for media, community and common interest websites, and they offer comprehensive data on such topics as Lottery, Weather, Horoscopes, Soccer, fuel costs, MPG ratings, flight tracking, entertainment and more.
Redfish Media CEO Matt McKenna speaks about their mobile services application and SMS platform, plus how mobile marketing is making strides and how more kinds of businesses are getting involved.
Maria Lopez Knowles tells how her company MRM Worldide is targeting second generation hispanics through advertsing and brand loyalty, plus she tells us about her presentation at AdTech Miami 2008 on Surveying The Modern Media Landscape Across the Americas.
Resultics CEO Martin Maslo discusses Search Engine Marketing or SEM in Latin America including Yahoo’s recent expansion into Panama and Argentina, and how small and medium sized business are going online.
Monetizing Social Media, and its safety and relevance for advertisers according to Jose Rivera Font, who is responsible for regional business strategy, product development, marketing and advertising services for Yahoo Hispanic Americas.
With Networking and distribution deals taking place at AdTech Miami 2008, AdTech Chair Drew Ianni gives his thoughts on how the show is growing to be one of the premier digital marketing conferences for Latin America.
Sergio Villalobos, eCommerce Strategy Manager at Ford Motor Company, tells us how Ford is reaching out to tradeshows like AdTech Miami to find new marketing strategies to reach Latin American consumers
Bruno Almeida, Ad Sales Director and Managing Director for US Media Consulting, discusses his work in media representation, plus his work in media placement and advertising.
VP of Market Development for Telemundo Borja Perez reflects on the year to year changes happening to media production on the web plus he talks about how Telemundo works to create more valuable online content. We also learn about the success that Yahoo has had with Telemundo.
Romero Rodrigues, Co-Founder and CEO of BuscaPé, discusses his companys work in comparison shopping providing c2c classifieds and ecommerce market intelligence and how they have been able to buy up their competitiors and use their existing resources for continued growth.
Garage Interactive Founder and CEO Max Petrucci discusses his AdTech Miami 2008 presentation on the Modern Agency where the emerging role between traditional versus digital agencies plus are they successfully delivering integrated campaigns.
Internet marketing firm and Interactive agency WebMetro specializing in search engine marketing services, Shopping Portal marketing and website design is profiled by John McCarthy and Carlos Ugalde.
NeverBlue Ads, specializing in affiliate marketing and lead generations, plus we learn about the companys increase in social media and monetizing quality traffic.
BridgeTrack, makers of BridgeTrack 5.0, a breakthrough new digital marketing suite designed for marketers and agencies seeking optimum results from their interactive marketing campaigns, is showcased.
Syntryx is a solution suite for Brand Managers, Affiliate Recruiters, Media Buyers, Search Marketers, and Ad Agencies specializing competitive intelligence and marketing automation solutions.
Oshyn specializes in backend technology services necessary to create, update and support websites, intranets, extranets, web applications and other interactive systems.
Zvents provides local search engine technology for local businesses, entertainment, and events with the help of the Zvents Media Platform, local content index and search engine.
Automated Electronic Checking provides a platform that includes merchant controlled payment schedule processing and flexible redeposit scheduling to provide higher collection rates and a custom made customer service interface.
Commerce 360 Founder Craig Danuloff speaks about click fraud and targeting plus his company which provides outsourced paid and organic search marketing services.
Onward Search specializes in recruiting search engine marketers, social media experts, and related Internet and technology professionals who are required to implement and execute a company’s online media strategy.
Representatives of Digital Rivers oneNetworkDirect give us an overview of their affiliate network, which specializes in providing software and digital products.
Online Media Diva, Inc is an interactive ad agency specializing in media planning and buying, site representation and web development and is profiled by its founder Marne Semick.
A Profile of Anchor Free and their HotSpot Shield wifi security software which creates a virtual private network or VPN between your laptop and the wireless router.
Learn about TRAFFIQ, a transparent online advertising exchange with a unique transaction model between sellers and buyers with Yael Yekutiel, Director of Marketing & Public Relations.
Reply.com launches at AdTech San Francisco, and we learn about their start as a lead generator to empowering clients by providing them with leads.
Marjorie Kase is responsible for business development and brand awareness for blog marketing company Blogger Reps, which provides blogger outreach, corporate blog consulting and marketing.
Meredith
Medland: Youre listening to WebmasterRadio.FM, my name is Meredith Medland and Im right here with Peter Fort from SCAinteractive.
Peter, tell us about SCAinteractive.
Peter Fort: SCAinteractive is one of the original online vendors for contests and promotions. We had our start, my start in the online side in 1993, which was when people barely own computers and we do sweepstakes contests, promotions. We’re currently running the largest promotion in North America right now, which is the McDonalds Pirates of the Caribbean. Very exciting.
Meredith: Tell us a little bit more about that promotion.
Peter: Well, the McDonalds promotion is huge, absolutely mammoth. In McDonalds case, every Big Mac, every large shake, every French fry you buy has a unique ten-digit pin number on it. This pin number, you can take and if you enter the pin number, you can find out if you win one of 28 Volvos in 28 days.
The best part is they are doing these pins through three different gateways. In other words, when you get the pin off the side of your Big Mac, you can go to your cellphone and text in the pin number, thats gateway 1, or you can go to your cellphone and call in the number with your voice, thats gateway 2, or you can go online and actually see a really sharp flash presentation and enter the number and find out if you won.
Meredith
Medland: You’re listening to Webmaster Radio. My name is Meredith Medland. Sitting across from me, is Kenneth Kalb from SearchRev.
How are you doing?
Kenneth: Meredith, Hi. How are you? Thanks for having me today, I appreciate it.
Meredith: You’re welcome. Let’s get right into it, give me a case study.
Kenneth: Well, first of all, I’m the CEO of a company called SearchRev and we are the leading provider of paid search optimization for online advertising companies. What we do is, we help those companies who are interested in advertising online, to double, triple, or quadruple the revenue that they’re currently getting from their existing campaigns.
We have lots of examples of some of those customers, they include, Yahoo, Safeway, Zazzle, Shutterfly and MotoSport. In particular, companies like Zazzle for example, we’ve been able to increase their performance by as much as 10% compounded growth rate per month, which we think is quite extraordinary. We’re actually the leader in the field.
Meredith: That’s fantastic. So, if we talk about motosport.com you’ve got a little information for me here, let’s hear about some specifics.
Meredith
Medland: Youre listening to Webmaster Radio. My name is Meredith Medland, Im here with Mark Carlson who’s the CEO and Founder of Simple Feed which is an RSS provider. Welcome to our show, Mark.
Mark
Carlson: Thanks, Meredith.
Meredith: RSS, what are the obstacles for companies using RSS right now?
Mark: Well, RSS is gaining a lot of publicity, its very exciting. But some of the things that are slinging down right now is that only about 10% of people are actually consuming RSS feeds right now, thats up from almost nothing a year ago. But one of the really exciting things about RSS is that RSS readers are being built into all future operating systems, most importantly, Windows Vista which ships in January this year. So, thats part of the reason theres so much excitement around RSS.
Meredith: So, we can actually count on RSS being a mainstay within the Internet?
Mark: Yes. So, one of the great things about the future RSS readers like Vista is that it makes it really, really easy to subscribe to RSS feeds. Your browser, Outlook and so forth will just give you a little light up. You know, lets you know theres a feed there, you click it and youre subscribed. It takes it in the world of geeky technology into a mainstream area.
Meredith
Medland: My name is Meredith Medland, it’s time to turn on your ears and get excited to listen to some more exciting content brought right from ad:tech Chicago. Sitting in front of me is Sam Landers, who’s the Founder as well as Creative Director at Designitchen here in Chicago, Illinois. Hi Sam.
Sam
Landers: Hi, Meredith. How are you?
Meredith: I’m having a great time. I just talked to Sam a little bit before we recorded this interview. First, Sam I want you to tell everybody what Designkitchen is.
Sam: Designkitchen is an interactive firm. We specialize in branding, brand positioning, identity development and technology solutions for a wide variety of clients. Motorola, United Technologies, NutraSweet company, USG, Life Fitness and third of our work is outside of Chicago. But all of our work is technology related.
Meredith: Fantastic. Well, one of the technologies that you show me that also had phenomenal design elements was your work with Motorola. Tell our listener’s about that?
Sam: Yes. I think companies like Motorola have many audience groups. So, typically, when you go to Motorola.com, you’re going to get consumer information like there latest phones and gadgets. But Motorola has a significant part of their business with the networks on the streets. Their the T-Mobile, Vodafones in Europe. They’re the companies that builds the infrastructure so that your phone works.
Meredith
Medland: My name is Meredith Medland. You’re listening to WebmasterRadio.FM. I’m sitting right here with the General Sales Manager for YellowPages.com, his name is Freeman Braswell. Freeman, welcome to our show.
Freeman
Braswell: Thank you, Meredith. I’m very happy to be here.
Meredith: Freeman, Id just ask you, if you could have any outcome from this interview, what would it be? I’d like you to share a little bit about what you told me but mainly, it was you wanted to really inspire and educate online advertising agencies.
Freeman: Absolutely. We really want to get the message across to the advertising agency community that YellowPages.com provides resource and information to consumers who are ready to buy. When they’re shopping and they’re looking for a name or address or a phone number, they’re going to YellowPages.com, they’re looking for that information, they’re going and they’re buying once they’ve come to visit our site. We want to make the agencies aware that YellowPages.com can play a very important part in the overall media mix that they create for their clients in terms of television has a role, newspaper has a role, outdoor has a role, YellowPages.com has a very important role in that customer buying cycle. Again, that’s serving up a phone number, an address, a name, so that consumer can go to that store, that location and buy what they’re looking for.
Meredith: Fantastic. Well, good. We want to make sure that we get that message out there. What it’s like doing sales on the show floor at ad:tech?
Meredith
Medland: You’re listening to Webmaster Radio, my name is Meredith Medland. I’m sitting here on the show floor of ad:tech in some plush, royal blue suede, beautiful, big chairs. I’m right here with Mark Ippolito, he’s the VP of Sales for Zango. So, Zango.com is what you want to pull up on your Web browser. Alright. So, Mark, you’re speaking tomorrow here at ad:tech Chicago and you’re going to be telling us some tips. Tell us about that session.
Mark
Ippolito: Thanks, Meredith. Yes, the session for tomorrow, we’re going to talk a little bit about the content economy that Zango is building. How Web publishers can actually contribute to building out that content economy and ultimately, reap the rewards by making some additional money off the traffic that they have to come in to their websites.
Meredith: Fantastic! So, this is a nice spin the show instead of selling us something, you’re going to tell us how we can make money.
Mark: That’s right. That’s right. Yes, we currently have over 1,200 website publishers in our network today, who both distribute content that they own and hold copyrights to, as well as syndicate content from other publishers with whom Zango has established partner relationships. The benefit to the publishers is that they get to monetize the traffic through the Zango desktop advertising clients that allows them to monetize the traffic coming to their sites. The users actually get the benefit of that free content that is sponsored by advertisers, who then advertised through Zango to reach those consumers. So, it’s a win-win all around.
Brandy interviews Jonathan Rivers the Sales Engineer from AdJuggler on why they finally decided to exhibit at ad-tech New York and how small companies can still survive in the industry today.
Ms Write Sarah MacKay talks to Scott Hornstein, the President of Hornstein Associates and coauthor of Opt in Marketing Increase Sales Exponentially With Consensual Marketing at adTech in New York.
Ms Write Sarah MacKay interviews Dave Evans, the Vice President of Social Media for Digital Voodoo, at adTech in New York.
Ms. Write Sarah MacKay speaks with Lee Nabler from Sherpa from the adTech conference in New York.
MsWrite Sarah MacKay interviews professional hula hoop dancer Jamie Love, performing at the adTech Live event in New York.
Ms Write Sarah MacKay interviews Jeff Hirsch, the Senior Vice President of Business Development for Value Click Media, at adTech in New York.
Ms Write interviews David Yovanno, the General Manager from Value Click Media, at adTech in New York.
From adTech in New York, Ms Write Sarah MacKay interviews Missy Ward, the the Director of Public Relations for Media Breakaway, LLC, the home of CPAEmpire.com and a co founder of Affiliate Summit.
Ms Write interviews John Marshall, the CEO of ClickTracks, from the exhibit hall at adTech in New York.
Sarah MacKay talks to Dave Ashe, Director of Sales for AdPepper Media, at adTech in New York.
Ms. Write Interviews George Lichter, CEO of InfoSearch Media. George previously served concurrently as President of Ask Jeeves International and Chief Executive Officer of Ask Jeeves UK, where he was a member of the senior management team that led Ask Jeeves from start-up through IPO and beyond. During Mr. Lichters tenure Ask Jeeves UK grew to become the #5 web site in Great Britain and Ask Jeeves International became the first division within the company to achieve sustained profitability. After Ask Jeeves, Mr. Lichter co-founded and served as Co-Chief Executive Officer of the Whole Body/Yoga Works, a national family of Yoga and alternative health and fitness centers. He currently serves there as Co-Chairman and is actively involved in guiding the financing and strategic expansion.
Ms Write Sarah MacKay interviews Alice Lancaster VP of Marketing for Film Loop at adTech in New York.
Meredith
Medland: Hi, my name is Meredith Medland and I’m here with Pete Prestipino. He’s the editor of Website Services Magazine, which you’ve seen in the racks here at ad:tech in Chicago, as well as you can certainly find online. Pete, this issue this month is about E-Commerce and next month is affiliate marketing. Tell us more about this magazine.
Pete
Prestipino: We launched our magazine back in November of 2005. We’ve been on the tradeshow circuit. We’ve been going to ad:tech, coasting con Affiliate Summit just last week and we’re just really excited to be in the industry and publishing a magazine that we think is helpful for what we call the Long Tail. That’s the 90% of the web consumers that are driving the money on the web. We’re just excited to provide very practical information.
Meredith: You have a booth here at ad:tech?
Pete: We do. We’re over there on the corner, but we’re signing up a lot of people today. I think we have about 300 today so far. Ad:tech has been really good to us.
Meredith: Fantastic. What’s unique about your magazine compared to the other industry trades?
Pete: We’re focused on very practical information. For example, next issue we have an article about do-it-yourself affiliate programs, how to use those practically. We tend to shy away from case studies and focus more on the tools and tactics that successful web companies use to get the attention and notoriety that people aspired to. Again, it’s good information and it’s practical information. We’ve people from all over the US and Canada calling us everyday saying, “Thank you for sending it to us. It’s just generally good information that anybody can read an article quickly and implement our suggestions or expert suggestions. We have a lot of great writers, on-staff and great contributors providing just helpful information.
Meredith
Medland: Youre listening to WebmasterRadio.FM. My name is Meredith Medland. Sitting right across from me on the show floor of Chicago ad:tech is David Hutchinson. Hes the SVP of Business Development over at Program Partners. Hes much more than that, you’re on the board of directors for ad:tech, you’d been around for a long time. Youre a veteran in the industry. Youve done a great favor to all of us at this conference and thats hooking us up with Hunter Hastings. We just gone done talking to him. Hes the CEO of the EMM group and provided some amazing information on the state of marketing, where its going and whats going on.
David, Id love for you to break it down for us today. We just talked to him a little bit. But take some of that high level stuff and reiterate the key concepts that you heard.
David
Hutchinson: Yes. Well, its interesting. God bless, Hunter for you know, (a) coming to sort of give the presentation that he did and to condense it the way he did in fairly succinct terms. I mean, what he is talking about is nothing less than this sort of operational organizational transformation of this sort of the 20th century industrial corporation with their department and silos sort of product centric, business disciplines. Literally, transforming that American corporation that weve known for a hundred of years, into a more informational, more relational, more horizontal corporate structure. Going from silos to cross-functional teams, which is really kind of the pesky sort of a challenge that you dont really hear marketers typically talking about. Theres a lot that talk about how the consumer is in control, is in charge and 360 degree marketing or multi-channel marketing or the marketing mix and everybody intellectually gets that. It is critical. We do have to shift from sort of a supply side, sort of economy and mentality to a more of a respect for the demand side.
Ms Write Sara Mackay interviews Google Senior Engineer Matt Cutts from the adTech conference in San Francisco.
From adTech in San Francisco, Ms Write Sarah MacKay interviews Rich Kahn, the partner and COO of AdOrigin. AdOrigin is an online advertising and services network that provides services such as BlowSearch.