The One Big Tip Podcast with Jeff Mendelson: Recent Episodes
Everyone has that One Big Tip!
Welcome to The One Big Tip Podcast, where I interview digital marketers, business owners, executives and entrepreneurs to discuss business strategy and the tools that make it happen. After 10+ years in the digital marketing trenches, I have seen SEO pandas and penguins come and go and have watched fads explode and fizzle out. With this podcast, I present to you the most interesting people that I can find, and ask them to give you their one big tip to be more successful in your business. Learn more at: https://jeffmendelson.com/onebigtip
In the rapidly evolving digital landscape, it is crucial for businesses to stay ahead of the curve and adopt innovative solutions to drive growth and success. One such solution is the integration of artificial intelligence (AI) into digital marketing strategies. AI has the potential to revolutionize the way digital marketing agencies operate, saving time and boosting efficiency. In this blog post, we will explore the insights shared by Karen Hite, co-owner of Hite Digital, on the transformative power of AI in the context of digital marketing agencies.
Hite Digital, founded by Karen Hite and her husband JC, has taken a unique approach to growth by adopting the franchise model. Instead of solely focusing on acquiring more clients and expanding headcount, they developed a franchise network of digital marketing agencies. Their mission goes beyond profitability; they aim to provide unparalleled support and create a corporate culture that fosters inclusivity and happiness among their employees. This customer-centric approach sets them apart from other agencies and demonstrates their commitment to making a positive impact.
Embracing AI and Thinking Outside the Box:
Karen Hite emphasizes the importance of staying on the forefront of digital agency practices and technologies. One area where AI has become a game-changer is customer relationship management (CRM) implementation and automation. Hite Digital recognizes the value of implementing AI-powered tools to streamline processes, collect leads, automate tasks, and produce impactful results. By thinking outside the box and leveraging AI, agencies can optimize their operations, save time, and enhance client experiences.
The Journey of AI Adoption:
Karen Hite shares her journey of initially being skeptical about AI and the so-called "shiny object syndrome." However, through experimentation and testing, she discovered the true potential of AI in her business. One breakthrough moment came when she used AI to prepare for an event, creating an agenda and generating copy for the event's promotion. The results were remarkable, leading her to believe that AI could significantly enhance productivity and efficiency in various areas of digital marketing.
Real-World Applications of AI in Digital Marketing:
AI offers numerous practical applications within digital marketing agencies. One example is content creation, where AI-powered tools can assist content teams in brainstorming ideas, writing quicker, and improving the quality of their work. Additionally, AI can be utilized in search engine optimization (SEO) by generating relevant prompts and keywords, enabling agencies to create more effective strategies. However, Karen Hite stresses the importance of testing and understanding how to harness AI effectively to achieve optimal results.
Transforming Events and Building Authority:
An area where AI has had a significant impact for Karen Hite is in organizing events. By using AI to define topics, identify pain points, and create an agenda, agencies can curate compelling and valuable event experiences. AI analyzes existing events to provide insights on session durations, breaks, and other essential elements. This streamlines the event planning process, empowering agencies to establish themselves as thought leaders and build strong relationships with attendees.
Conclusion:
The integration of AI into digital marketing agencies presents a transformative opportunity for growth, efficiency, and client satisfaction. By embracing AI tools and platforms, agencies can streamline processes, save time, and enhance the quality of their work. The success of Hite Digital, led by Karen Hite, serves as a testament to the positive impact that AI can have in the digital marketing industry. As technology continues to advance, it is crucial for agencies to stay agile, experiment, and leverage AI to drive innovation and achieve remarkable results in the ever-evolving digital landscape.
In today's fast-paced and highly competitive business world, effective communication and storytelling skills can make all the difference. Whether you're delivering a corporate presentation, participating in a panel discussion, or pitching your product to potential stakeholders, the ability to convey your message with confidence and conviction is crucial. In this blog post, we'll explore the insights shared by Emmy award-winning news anchor, Yasmeen Hassan, on leveraging storytelling to earn media coverage and build trust in the business realm.
The Art of Storytelling:
Yasmeen Hassan, co-founder of HQ Consulting and a seasoned news anchor, emphasizes the power of storytelling in capturing people's attention and forming connections. Just like news anchors engage their audience with compelling stories, businesses can captivate their target market by presenting their products or services in a narrative format. Instead of relying solely on facts and figures, focus on crafting a story that resonates with your audience, evokes emotions, and highlights the value your brand brings.
Authenticity and Enthusiasm:
One key aspect of successful storytelling is authenticity. People want to work with individuals and brands that they perceive as genuine and trustworthy. Hassan encourages entrepreneurs and professionals to embrace their enthusiasm for their work and communicate it passionately. Even if you stumble or make mistakes, your genuine excitement and dedication will leave a lasting impression. As Maya Angelou once said, "People will remember how you made them feel over the facts." So, let your enthusiasm shine through and create a genuine connection with your audience.
Simplify Complex Concepts:
In a world bombarded with information, simplicity is key. News anchors understand that their viewers have limited attention spans, so they strive to convey complex information in a way that a sixth-grader can understand. Similarly, businesses should focus on breaking down intricate concepts and jargon into easily digestible narratives. By making your message accessible to a wider audience, you increase the chances of earning media coverage and attracting potential customers.
Harnessing Earned Media:
Earned media refers to the exposure gained through media coverage without paying for advertisements. Hassan highlights the opportunity for businesses to leverage earned media by positioning themselves as industry experts and offering valuable insights to journalists. By staying up-to-date with current events and identifying relevant news stories, you can approach reporters and provide a unique perspective that adds value to their coverage. Through earned media, you can amplify your brand's visibility, enhance credibility, and attract potential customers.
Navigating Controversial Topics:
While it's essential to engage with societal issues, businesses must tread carefully when it comes to taking a stance on controversial topics. Rather than aligning with specific opinions, Hassan advises entrepreneurs to focus on presenting the facts objectively. By providing an unbiased breakdown of events or issues, you can still offer valuable insights without alienating potential customers who may hold different viewpoints.
Conclusion:
Effective storytelling is a powerful tool for businesses seeking to earn media coverage and build trust among their target audience. By embracing authenticity, simplifying complex concepts, and harnessing the art of storytelling, entrepreneurs and professionals can create impactful narratives that resonate with their audience. Additionally, leveraging earned media by providing valuable insights to reporters can further enhance brand visibility and credibility. So, take a cue from the world of news anchors, and let your compelling story be the driving force behind your success in the business world.
Real estate investing has long been a popular avenue for wealth creation, but navigating the complex world of real estate can be daunting, especially for those new to the field. In this blog post, we will explore the inspiring journey of Dani Beit-Or, a successful real estate investor, educator, and consultant, who has revolutionized the way people approach the industry. By prioritizing teaching over traditional sales methods, Dani has built a thriving business and helped thousands of investors achieve their financial goals.
The Path to Real Estate:
Born in Israel, Dani Beit-Or began his professional journey as an engineer in the country's high-tech sector. However, he soon realized that this path wouldn't lead him towards financial empowerment. Seeking an alternative route, he turned his attention to real estate investing, purchasing his first property in Phoenix, Arizona, while still living in Tel Aviv. Recognizing the immense potential in the US real estate market, Dani and his wife made the bold decision to move to the United States 19 years ago, immersing themselves in the industry.
The Draw of Real Estate:
For Dani, real estate offered a long-term strategy for building wealth. Unlike get-rich-quick schemes, he embraced the idea of "getting rich slow." Leveraging real estate and its lower risk factor, Dani found the combination of long-term investment, leverage, and relatively stable returns to be an attractive proposition. However, navigating the US real estate market presented its own set of challenges, including language barriers, time zone differences, cultural nuances, and unfamiliar regulations.
Overcoming Challenges:
Dani's journey was not without its hurdles. As an immigrant investor, he faced limited resources and a lack of support networks. The absence of real estate investment clubs and online communities made it difficult for him to connect with like-minded individuals. Furthermore, the absence of comprehensive online platforms such as Zillow meant that Dani had to rely on limited resources to make informed investment decisions. Nevertheless, with unwavering determination, he overcame these obstacles, putting blinders on and staying focused on his goals.
The Power of Teaching:
Recognizing his limitations as a salesperson, Dani made a crucial shift in his approach to building his real estate business. Instead of focusing solely on selling his expertise, he decided to prioritize teaching. Dani understood that sharing his knowledge authentically and transparently would naturally attract individuals who resonated with his approach. To accomplish this, he started hosting free and paid events, initially in-person and later transitioning to online platforms.
By positioning himself as a knowledgeable teacher rather than a sleazy salesperson, Dani was able to establish trust and credibility within the real estate community. People were drawn to his authentic style, which encouraged them to seek out his guidance. This unique approach not only helped Dani build his business but also fostered long-lasting relationships with his clients and students.
The Results:
Dani's commitment to teaching has propelled his business forward. By providing valuable knowledge and practical guidance, he has become a trusted resource for thousands of investors. His students and clients willingly approach him, eager to work together, instead of Dani chasing them for business opportunities. This reversal of the traditional sales process has not only yielded success but also ensured that Dani attracts individuals who genuinely value his expertise.
Conclusion:
Dani Beit-Or's inspiring journey in the real estate industry highlights the power of teaching as a means to build a successful business. By prioritizing education and sharing his knowledge authentically, Dani has transformed the way people approach real estate investing. His dedication to teaching and commitment to helping others achieve financial empowerment has not only benefited his clients and students but has also contributed to the overall growth and success of the real estate community. Aspiring investors can learn valuable lessons from Dani's journey, emphasizing the importance of knowledge, authenticity, and the power of teaching in the pursuit of their own real estate ambitions.
In the fast-paced world of entrepreneurship, it's easy to get caught up in the chaos and lose sight of what truly matters for long-term success. However, there are individuals like Tara Stubbins, a celebrity concierge and business owner, who have discovered the secret to sustainable growth. With over 20 years of experience working with successful individuals, Tara has learned valuable lessons that she now shares with others. In this blog post, we will delve into Tara's insights on the power of laser-focused goals and how they can transform your business and life.
The Hollywood Math Equation:
Tara introduces us to the Hollywood math equation, a concept frequently discussed among celebrities, musicians, and athletes. It goes like this: 20% + 20% + 20% + 80% does not equal 100%. At first glance, it may seem obvious, but the equation holds a deeper meaning. The key is to understand that true success comes from unwavering focus. While many entrepreneurs fall prey to the allure of new opportunities and shiny distractions, the path to success lies in concentrating on one goal and devoting your time and effort to achieving it.
Creating the Habit of Focus:
Developing laser-focused goals requires the formation of habits. Many individuals struggle with maintaining focus, often feeling overwhelmed or easily distracted. However, Tara reminds us that focusing is a habit that can be cultivated over time. By setting measurable and attainable goals, and consistently working towards them, you train yourself to prioritize and eliminate distractions. Success stories of renowned CEOs, athletes, and celebrities all share one common thread: their ability to stay laser-focused on their objectives.
Breaking It Down:
One of Tara's recent success stories involves working with a creative entrepreneur who had been struggling to find success due to a lack of focus. By breaking down the big picture goal into smaller, manageable milestones, they were able to create a roadmap for success. Setting priorities and establishing daily goals helped the entrepreneur stay on track and make progress towards their objectives. The key takeaway here is that by taking it one step at a time, even the most daunting goals become attainable.
Simplicity Trumps Complexity:
In a world inundated with productivity apps and life hacks, it's easy to get lost in the pursuit of optimization. However, Tara emphasizes the importance of simplicity. Too often, people complicate their routines and processes, leading to further distractions and inefficiencies. The key is to keep it simple and eliminate unnecessary complexities. Rather than relying on external tools and apps, the focus should be on cultivating the internal discipline to take action and stay committed to the goal.
Embrace the Journey:
Finally, it's crucial to recognize that the path to success is a journey, not a quick fix. Like Tara's clients who have achieved remarkable success, entrepreneurs must embrace the process and stay committed for the long haul. There will be setbacks and challenges along the way, but maintaining laser focus and unwavering dedication will ultimately yield results.
Conclusion:
In a world filled with endless opportunities and distractions, the power of laser-focused goals cannot be overstated. Tara Stubbins, with her vast experience as a celebrity concierge and business owner, has witnessed firsthand the transformative impact of unwavering focus on success. By adopting the Hollywood math equation and creating a habit of focus,
Gaming has evolved from being a niche hobby to a global phenomenon, captivating millions of people around the world. The industry's exponential growth in recent years has caught the attention of brands and marketers, who are now realizing the potential of gaming as a powerful marketing channel. In this blog post, we will delve into a thought-provoking transcript featuring Jamin Warren, an industry expert, as he discusses the lucrative market of gaming and the untapped opportunities it presents for brands.
I. The Gaming Revolution
Jamin Warren highlights the incredible rise of gaming and its transition from a subculture to a mainstream form of entertainment. With advancements in technology, gaming has become more accessible, immersive, and socially engaging, attracting a diverse audience beyond traditional gamers. This has led to the emergence of esports, professional gaming competitions that have gained massive popularity and transformed gaming into a spectator sport.
II. The Gaming Audience: A Goldmine for Brands
According to Jamin Warren, brands are starting to recognize the enormous potential of reaching the gaming audience. Gamers are an engaged and passionate community, deeply connected to the games they play and the platforms they use. They spend significant time interacting with gaming content, creating a unique opportunity for brands to engage with them through authentic partnerships and targeted advertising.
III. Gaming as a Marketing Channel
The transcript emphasizes that gaming is more than just a medium for advertising; it is a dynamic channel for immersive storytelling and interactive experiences. Brands can leverage gaming to create meaningful connections with consumers, incorporating their products or services into the gaming narrative. From in-game advertisements and sponsorships to branded merchandise and collaborations, the possibilities for brand integration within gaming are vast and largely untapped.
IV. Collaborations and Partnerships
Jamin Warren discusses the potential for collaborations between gaming companies and mainstream brands. By aligning their values and interests, these collaborations can lead to mutually beneficial outcomes. Mainstream brands can tap into the gaming community's enthusiasm, while gaming companies can benefit from the established reach and resources of well-known brands. Examples of successful collaborations, such as limited-edition game-themed products or in-game events featuring popular brands, demonstrate the potential for innovative and engaging partnerships.
V. The Importance of Authenticity
Jamin Warren stresses the significance of authenticity when entering the gaming space. Gamers are highly discerning and value genuine interactions with brands. Superficial attempts at marketing can backfire and damage a brand's reputation. Therefore, brands need to invest time and effort into understanding gaming culture and establishing credible connections with the community. By approaching gaming with respect, brands can create memorable experiences that resonate with gamers on a deeper level.
VI. Future Trends and Opportunities
The transcript concludes with a discussion on future trends and opportunities in the gaming industry. With the rise of virtual reality (VR) and augmented reality (AR), gaming experiences are becoming increasingly immersive and realistic. Brands can explore these technologies to create unique and interactive marketing campaigns that blur the line between the virtual and physical worlds. Additionally, as gaming continues to grow and diversify, niche markets within the industry, such as mobile gaming and indie games, offer promising avenues for brands to engage with specific segments of the gaming audience.
Conclusion:
The transcript featuring Jamin Warren sheds light on the immense potential of gaming as a marketing...
Christelle is a career optimization coach and the founder of Freedom Catcher Academy. She helps clients create profitable and fulfilling careers while balancing their personal lives. They discuss the importance of finding one's passion and aligning it with their career. Christelle emphasizes the need for self-awareness, identifying activities that bring fulfillment, and taking small steps towards change. They also explore the challenges and fears associated with making a career shift and how to overcome them. Christelle offers practical advice on redefining values, embracing small changes, and planning for a successful transition.
In the fast-paced world we live in, many individuals find themselves trapped in careers that no longer align with their passions and values. They yearn for a sense of fulfillment and purpose, but the fear of change and the comfort of security often hold them back. However, there comes a time when we must break free from the constraints that limit our true potential and embark on a journey of self-discovery. In this blog post, we will delve into a fascinating conversation with Christelle Pillot, a career optimization coach, as she shares her insights on how to create a profitable career while rediscovering yourself, finding joy, and nurturing a fulfilled life.
Unveiling the Path to Fulfillment:
Christelle Pillot, the founder of Freedom Catcher Academy, highlights the importance of embracing our unique qualities and passions. She emphasizes that everyone has the potential to be amazing once they step into their zone of genius and align themselves with their true purpose. However, before embarking on this transformative journey, one must first become aware of their emotions, thoughts, and daily activities.
Rediscovering Your True Self:
In the pursuit of finding meaningful work, many individuals often face a dilemma. They struggle to identify their genuine likes and dislikes, leading them to invest their energy in the wrong pursuits. Christelle acknowledges that this initial step can be challenging, especially for individuals who have put their needs aside while taking care of their families. To overcome this hurdle, she suggests redefining personal values and exploring new activities that bring joy and fulfillment on a daily basis.
Small Steps, Big Changes:
Changing careers or pursuing a new path can be intimidating, particularly when it involves leaving a stable job behind. However, Christelle advises taking small, consistent steps towards your desired destination. By incorporating small activities or indulging in moments of self-care, you can gradually gain clarity about your current desires and aspirations. These small shifts, when practiced daily, accumulate over time and pave the way for significant transformations.
Overcoming Obstacles:
Throughout the career change process, individuals may encounter various obstacles that hinder their progress. Common hurdles include fear of failure, shifting identities, and feelings of guilt or selfishness. Christelle suggests addressing these challenges by assessing the resources at hand, planning the desired shift, and evaluating the level of risk one can comfortably undertake. Each person's situation is unique, and it's essential to create a customized approach that aligns with personal circumstances and responsibilities.
From Engineer to Coach: A Personal Journey:
Christelle's own transformation from a chemical engineer to a full-time coach serves as an inspiring example of embracing change. She found herself unfulfilled and lacking passion in her engineering career, and through self-reflection, she realized the importance of pursuing work that aligned with her values. By embarking on a journey of self-discovery and gradually incorporating activities that brought her joy, she was able to transition into a career that energized and fulfilled...
Miriam Ortiz y Pino is a certified professional organizer and money breakthrough business coach. Miriam specializes in helping busy creative entrepreneurs connect organization, productivity, and money mindset to build wealth and live a more satisfying life. Her approach involves using flexible systems to help clients simplify their lives, reduce stress, and achieve their financial goals. Miriam emphasizes the importance of setting up effective systems and routines to optimize productivity. She shares her framework of "deep, daily, and deliver" work, where she focuses on doing deep work first, followed by daily tasks, and then client interaction or content creation. She also highlights the significance of having an end goal in mind when organizing and making purchasing decisions, ensuring that the items and systems align with the desired lifestyle.
In today's fast-paced world, where information overload and clutter abound, staying organized is crucial for success. Whether you're a busy entrepreneur or someone striving for a more satisfying life, organization can be a game-changer. In this blog post, we will delve into the insights shared by Miriam Ortiz y Pino, a certified professional organizer and money breakthrough business coach, as she discusses the importance of organization, productivity, and money mindset in achieving your goals.
The Intersection of Organization, Productivity, and Money Mindset:
Miriam emphasizes the interconnectedness of organization, productivity, and money mindset. Being organized is not simply about tidiness; it involves setting yourself up for success and creating a nurturing environment. By implementing flexible systems and routines, you can enhance your productivity, reduce stress, and achieve your financial goals.
Strategies for Enhanced Productivity:
Miriam introduces the framework of "Deep, Daily, and Deliver" as a means to optimize productivity. Start your day by tackling the most challenging tasks that require creative energy, known as the deep work. Follow it with daily work, which includes routine activities like checking emails and managing client interactions. Finally, allocate time for client interactions or content creation during the "deliver" phase. This framework allows for flexibility, scaling back or zooming in depending on your energy levels, ensuring maximum efficiency.
The Psychology of Organization:
Miriam helps clients understand the psychology behind being organized. Often, people resist decluttering or organizing because they believe they know where everything is in their mess. However, this illusion can be shattered when asked to identify specific items within a pile. By examining the purpose and utility of each item, individuals can make intentional choices about what to keep, what to discard, and how to recover quickly from interruptions or distractions.
Planning for the Lifestyle You Desire:
Miriam stresses the importance of planning for the lifestyle you want, not just the one you currently have. By visualizing your desired outcome, you can align your organizational efforts accordingly. For example, if you aspire to travel and work remotely, considering the practicality of your tech setup and investing in tools that facilitate mobility becomes essential. Being intentional about your choices and aligning them with your goals brings joy and effectiveness to your work and life.
Overcoming Organizational Challenges:
When clients approach Miriam with organizational challenges, she helps them navigate the overwhelming influx of information and responsibilities. By breaking tasks down into manageable steps and dedicating even small amounts of time to organization, progress can be made. It's not about achieving perfection but rather making consistent improvements over time. Whether it's decluttering physical spaces or organizing digital...
Megan Prejzner's passion for helping individuals and businesses reach their full potential stems from her own personal journey of self-discovery and entrepreneurship. She believes everyone has a unique purpose and path in life, and she strives to empower others to discover and embrace their authentic selves. As the founder and CEO of Hackett Brand Consulting, Megan has honed her skills in brand strategy and marketing, working with a diverse range of clients from Fortune 50 companies to independent thought leaders. Her award-winning agency is known for its innovative approach to branding and marketing, which emphasizes authenticity and human connection. In addition to her work with Hackett Brand Consulting, Megan also founded Local, a marketing agency that specializes in helping small businesses succeed. She is committed to using her expertise to support and uplift entrepreneurs at every stage of their journey.
Megan initially focused on working with publicly traded companies but soon found herself drawn to the local business community in Denver, Colorado. Recognizing that the agency model didn't work for small businesses, Megan shifted her approach to a grassroots marketing strategy that leverages her experience working with large brands to help local businesses break through to the next level of growth. She finds great satisfaction in seeing small businesses thrive and considers them the bread and butter of the economy.
She highlights the freedom and creativity that comes with collaborating with local brands and small businesses, where ideas can be executed quickly without having to go through the checks and balances that are common in big brands. Megan is especially impressed with the rise of local businesses on social media platforms like TikTok and Instagram Reels, where they can capitalize on trends and go viral without getting held up by the bureaucracy of big brands. She sees this as a tremendous opportunity for small businesses to get noticed and make an impact in their local communities.
Megan understands the struggles of business owners who are overwhelmed with marketing tactics. Starting with a strategy that is tailored to the business's specific goals, audience, and needs is crucial. While jumping into every marketing channel available may be tempting, Megan advises against this approach, as it can lead to overanalysis paralysis and poor results. Instead, she suggests starting with one channel and becoming proficient at it before adding more channels to the mix. By doing this, businesses can ensure that they focus on the most effective marketing tactics and drive their goals forward.
She emphasizes the importance of strategy in marketing and choosing the right tactics to achieve business goals. Suggesting focusing on one channel, building upon it rather than trying to be all things to all people and advises against over-analyzing data and instead recommends starting with a strategic mindset. Honing in on the right channels and building efficiency in their marketing efforts. Businesses should add and grow as they get the nuts and bolts figured out, not stay stuck on the one tactic they started with. Focusing on building and expanding their strategies and using them as a foundation to build upon. By adopting this approach, businesses can climb the marketing mountain, maximize their return on investment and set themselves up for success.
Megan has experience working with both small and big businesses in developing their marketing strategies. One of her favorite local business clients is a wedding dress shop, where they worked together to create a social media plan that focused on a handful of channels to drive people back to their shop. After five years, the business has expanded its online presence and is killing it on Pinterest, Facebook, Instagram, and other platforms. Whether it's a small or big business, Megan understands the importance of starting with one key needle mover and
Gary Garth is a serial entrepreneur, founder, CEO, and angel investor known for his sales, marketing, and startup acceleration expertise. He is the founder of Great Dane Ventures, The Accelerator Platform, and Elev8 Media, which offer incubator programs, advisory services, and proprietary technology to help high-potential startups go to market, scale, and become profitable. With a remarkable story of entrepreneurial success, Gary has been featured in prominent publications like Inc., Forbes, and Success. He has started and successfully exited six companies since 2002, including large outbound sales call centers, radio advertising networks, and an award-winning, eight-figure digital marketing agency. He is also the author of "The Zero to 100 Million Sales Blueprint" book and "The Goals, Grit & Greatness" planner. Gary was born in Denmark and currently resides in Medellín, Colombia, where he continues to empower entrepreneurs to achieve their goals and greatness.
Gary understands the challenges of scaling a business as an entrepreneur. With years of experience in the field, he has developed a comprehensive approach to help entrepreneurs scale their businesses beyond a million dollars while avoiding burnout. When entrepreneurs approach him for advice on increasing sales or optimizing their revenue, Gary starts by emphasizing the importance of data. He believes that entrepreneurs need to document their processes, identify areas for improvement, and implement systems that can act as a catalyst to empower the right activities and behaviors. With 25 sales and marketing metrics, Gary helps entrepreneurs build a framework to scale their businesses successfully.
As a seasoned sales expert, Gary understands that finding the right salesperson is crucial for any business looking to scale its revenue. He shares his insights on hiring top-performing sales reps and rather than relying solely on their skillset, Gary suggests focusing on their attributes and attitude. He recommends looking for competitive candidates who have a passion for something outside of work, indicating their ability to learn and comprehend information and communicate effectively. Additionally, Gary stresses the importance of coachability in potential hires. To assess this, he conducts role-play sessions with hypothetical case studies, providing pointers for improvement and evaluating how receptive the candidates are to feedback.
Gary believes that less experienced candidates can become top-performing sales reps by focusing on these attributes, attitude, and coachability. With the right coaching framework and processes in place, businesses can enable their sales team to achieve success and drive revenue growth. Ultimately, Gary's approach emphasizes the importance of looking beyond an applicant's resume and identifying the qualities that will make them successful in a specific role.
Strategic marketing and securing the right message to the right people at the right time are crucial. Many companies fail to define their Ideal Customer Profile (ICP) and understand their audience's psychographics, demographics, and firmographics. He recommends creating an avatar to understand where potential customers can be found and their typical problems. He also suggests doing mystery shopping to analyze the leading companies' pitches, strengths, pricing, and unique selling proposition. Furthermore, Gary emphasizes the significance of having a solid set of discovery questions to hone in on potential pain points or opportunities for improvement. He believes that sales leaders must create a vision for their prospects and help them realize their targets. Gary concludes by stating that there is no silver bullet and that the sales process involves implementing various strategies to succeed.
Gary specializes in B2B sales, mental health, and addiction treatment and works on honing in on the right leads and developing systems to ensure that leads didn't...
Samuel Osborne, also known as Self Worth Sam, underwent a life-changing event in 2008 when a piece of metal flew through his left eyeball and caused him to have emergency surgery. This event caused pain, frustration, and depression, ultimately leading him to become an Imposter Syndrome Expert and Demartini Method Facilitator. Imposter syndrome can cause individuals to feel like frauds or imposters, but Sam helps individuals to break the cycle and clarify the hierarchy of their values to start living authentically and avoid self-doubt and anxiety. Sam is deeply committed to both learning and teaching. Through his studies in Philosophy at university, he was exposed to the wisdom and teachings of some of the greatest minds in history. This experience ignited a passion within him to become a teacher of self-mastery, sharing the insights and knowledge he gained from various sources of written wisdom. He believes in the transformative power of education and aims to inspire others to unlock their full potential.
Sam's expertise in self-esteem and imposter syndrome is based on his deep understanding of the root causes of these issues. According to Sam, low self-esteem can be traced back to various experiences, such as childhood trauma or repeated failures in a specific area. On the other hand, an imposter syndrome is a unique form of self-doubt that affects high achievers. Despite their significant experience and accolades, individuals with imposter syndrome still feel like they are frauds. This feeling of inadequacy is different from general self-doubt, which is often experienced by individuals who are new to a task or job and lack experience. Sam's insight into the psychology of self-worth and imposter syndrome empowers him to help others overcome these challenges and achieve their full potential. With his guidance, individuals can gain a deeper understanding of their own worth and find the confidence to pursue their goals with clarity and purpose.
Combating imposter syndrome centers on living a life in accordance with one's core principles, according to Sam's perspective. This approach empowers individuals to pursue activities that they find meaningful and fulfilling. By aligning one's actions with one's values, it is possible to build a career or business that aligns with one's passions, leading to greater satisfaction and contentment. Conversely, when individuals act contrary to their ethics, they are more likely to experience feelings of inadequacy and impostorism, leading them to compare themselves unfavorably with others and underestimate their accomplishments. Sam is eager to assist individuals in clarifying their values and leading more satisfying lives that reflect their personal worth.
He advises individuals who may be experiencing imposter syndrome to clarify and live by their highest standards. He suggests categorizing life into seven areas: spiritual, financial, physical, social, family, mental, and vocation, and ranking them in order of priority. Sam acknowledges that it may be a challenge to determine one's values, as individuals may have been influenced by external factors such as family, society, or religion. However, he suggests that one's life demonstrates their moral standards, and individuals can look at how they spend their time, money, and energy to gain insight into their ethics. Sam exemplifies his own values through his love for education, business, and health.
He shares a guiding principle and some practical tips on how to stop comparing oneself to others and start comparing daily actions to one's hierarchy of standards. By asking themselves whether the day's activities helped fulfill their highest values, individuals can become more self-aware and real. Sam suggests breaking down the seven areas of life into small, achievable tasks and adding them to your daily schedule, creating a checklist to monitor progress. By focusing on completing activities related to fulfilling your...
Kevin Eikenberry is the Chief Potential Officer of The Kevin Eikenberry Group. With over 30 years of experience, Kevin has dedicated his career to helping organizations and leaders from over 50 countries become more effective. As a testament to his expertise, Kevin has been recognized by Global Gurus as one of the most influential thinkers on leadership for the last two years. He is also a bestselling author, with books such as Remarkable Leadership, From Bud to Boss, The Long-Distance Leader, The Long-Distance Teammate, and his newest release, The Long-Distance Team. Throughout his career, Kevin has worked with a diverse range of organizations, from small businesses to Fortune 500 companies, and has developed a reputation as a trusted advisor, coach, and consultant. He is known for his practical, actionable insights, and his ability to help leaders create positive change in their organizations.
According to Kevin, fostering a team and team culture is challenging, especially in a remote working environment. Organizational culture exists regardless of the physical location of team members, and Kevin believes there are three cultures to consider: pre-pandemic, current, and aspirational. While all three matter, the aspirational culture that the team desires for the future is the most important as it provides an opportunity to shape the team's culture intentionally.
To create an aspirational culture, Kevin suggests bringing the team together collaboratively, using processes to identify what they want the culture to be like. This approach works best for teams of around 15 people, but larger teams can also participate. Leaders must engage everyone in the culture's creation to ensure commitment to it. He also notes that there is a macro culture in every organization, but each team has its microculture. The more ownership the team has of the aspirational culture, the more committed they will be to achieving it.
Collaborative work can be done both synchronously and asynchronously. Tools such as Zoom and Slack can be used for synchronous collaboration, while asynchronous collaboration can be done by raising questions and discussing them in a way that allows people in different time zones to participate. While synchronous collaboration may be necessary for some parts of the conversation, physical location is not a barrier to successful collaboration.
Creating an aspirational culture can lead to improved retention, productivity, collaboration, and quality of relationships. It can also make it easier to attract new talent, increase employee engagement, and lead to a higher commitment from team members. When Kevin has helped other companies implement aspirational cultures, he has seen amazing results. His insights and practical recommendations make him a trusted advisor to organizations of all sizes, helping them create positive change and achieve success.
Greater levels of employee engagement can be achieved when leaders engage their team members in important decisions because it creates a sense of ownership and commitment to the organization's goals and values. When employees feel that they have a say in the direction of the company and that their opinions are valued, they are more likely to feel invested in their work and stay with the organization. Involving their team members in the process of defining the team's culture that the team desires for the future is the most important because it provides an opportunity to shape the team's culture intentionally. Leaders can facilitate collaborative discussions and use processes to identify what the team wants the culture to be like.
Leaders can also engage their team members by showing them how their work makes a difference as well as understanding the impact of their work by providing regular feedback, setting clear goals and expectations, and recognizing and rewarding their contributions. When employees understand how their work...
Luis Scott is a highly respected attorney and consultant with over 20 years of experience in the legal industry. As the owner of Bader Scott Injury Lawyers and 8-Figure Firm Consulting, Luis specializes in helping legal professionals optimize and grow their practices. He has been recognized by various legal organizations for his outstanding contributions to the industry and brings a wealth of knowledge and expertise to the table. As a former managing partner of a successful law firm with almost 200 employees, Luis understands the challenges legal professionals face in growing their practices. He shares his insights and strategies for optimizing legal practice and achieving long-term success. Whether you're a seasoned attorney or just starting out, you won't want to miss this opportunity to learn from one of the best in the business.
Originally from Puerto Rico, Luis played baseball at the University of West Georgia before attending law school. However, his desired professional career in baseball fell apart due to injuries, prompting him to pursue a legal career. With a desire to be an entrepreneur and operate a law firm, he entered the field of personal injury and workers' compensation law. After working at a firm for about 15 years, he started his own firm before merging with his current business partner.
Luis has always had a passion for teaching, but when he discovered that teachers' salaries would not support his financial goals, he pursued a career in law. However, his love for teaching never faded, and he eventually found a way to combine his law knowledge and his desire to educate others. He wrote books and founded the business "Eight Figure Firm Consulting," which provides guidance and strategies for law firms looking to scale their businesses. Luis has worked with 90 law firms in just two and a half years, representing $250 million in revenue. His passion for teaching has allowed him to create "light bulb" moments for his clients and help them achieve their business goals.
Delivering great legal service is only part of the equation as Luis places great importance on customer service and believes it makes up 90% of the legal industry. He emphasizes the significance of the pre-engagement glide path and how it can impact a law firm's success in bringing in new clients. Many firms do not understand the significance of this initial interaction, and Luis believes that by excelling in customer service, it becomes easier to manage the legal aspect of the business.
He notes that law firms tend to be late adopters regarding technology, processes, leadership, and new innovations. This can lead to smaller businesses operating more efficiently than larger law firms that generate millions in revenue but lack established policies and procedures. Law firms need to be more open to change and innovation in order to keep up with the evolving landscape of the legal industry.
Transitioning from being a lawyer to a law firm owner requires an entrepreneurial mindset. It's not just about working harder, but also about being disciplined and implementing strategies that lead to growth. The speed of growth is tied to the speed of implementation, and successful business owners know how to organize people to deliver their services or products. This is the great separator between small and big businesses. To be successful, one must transition from being a great service provider to being a great owner who can develop and implement systems.
There are three primary ways to learn and develop new skills: mentorship, listening to educational content, and reading for skill development. Mentorship is critical to any success, and having a coach is just as important as going to the gym. However, finding a mentor can be challenging as they are very successful and busy. In this case, reading books by successful people in your industry can be an excellent alternative to getting mentorship. Listening to...
Dr. Alessandra Wall is a licensed clinical psychologist and executive coach and when she's not directly coaching her clients, she is speaking or running corporate training on communicating your value and building social capital for success. Every day thousands of incredibly smart, driven, hardworking, and accomplished women feel unseen, undervalued, and underpaid. They're falling out of love with their work and contemplating leaving their jobs when there's so much left for them to achieve. Dr. Alessandra has made it her mission to help women in leadership show up more powerfully and own their values to feel fulfilled and successfully create the impact they want in the world. To achieve this vision she founded Noteworthy, an executive coaching, consulting, and training firm that works directly with women leaders in STEM and finance to help them articulate, plan and build careers that are wildly successful and deeply satisfying.
Alessandra reveals that she did not pursue any extra certifications beyond her Ph.D. degree. She advises people to ask themselves the purpose of getting additional degrees and to only pursue them if they are necessary for their career goals. Instead, she has invested in extra training on experiential learning, marketing, and business building, which has allowed her to serve her clients better. She discourages the mentality of constantly taking courses without taking action, which is a common phenomenon she calls "course junkies." Alessandra helps her clients break this cycle by encouraging them to take purposeful action toward their career goals.
It’s crucial to understand one's goals and aspirations in order to achieve success. Individuals must identify what impact they want to make and develop a strategic plan to get there. As an executive coach, Alessandra often finds that many individuals are reactive in their careers and make decisions based on circumstances rather than their true desires. Through her background in psychology, she helps individuals identify their fears and overcome self-limiting beliefs. By taking a step back and analyzing what is and isn't working, she provides her clients with strategic support and motivation to follow through on their goals.
There’s an importance in talking about oneself, especially in a professional setting. Alessandra's big tip is to lead with passion rather than an elevator pitch. She suggests taking a minute to think about what you do that you're really good at and love doing. This can help to avoid sounding bored or uncomfortable when talking about yourself. Being visible is essential for advancement, especially for women taught to be humble and not talk about themselves. She also mentions that it's important to think about what you’re good at that is soul-crushing and to avoid articulating it. Alessandra shares that she's good at accounting and cleaning, but these tasks are soul-crushing. However, she loves problem-solving and zombie apocalypse movies, which is more compelling and engaging when talking about herself.
Women in the finance space, as well as engineers and scientists, often ask if they can share personal stories during serious interviews. Alessandra assures them they can, but adapting those stories to showcase their skill sets. Start with three skill sets that you love and want to be known for and then identify the impact that can be made with those skills. By discussing things you are passionate about, the brain releases dopamine, serotonin, and neuropeptides, making the experience more rewarding and memorable. This process applies to entrepreneurs and professionals alike, regardless of the industry.
Understand the importance of not just what is said, but how it is said to make another person feel what truly matters, this approach is effective every time. It is essential that everyone should practice this skill in various situations. This sentiment highlights the idea that communication is not just...
Tyler has established himself as an experienced marketing and communications professional focusing on innovative technologies and diverse groups of people. As the CEO and founder of Loan for Creative, a digital marketing agency, he utilizes his expertise to optimize the path to purchase and create an environment that fosters new business acquisition. In addition to his work with Loan for Creative, Tyler is a renowned professional speaker and business coach. He collaborates with entrepreneurs, founders, and leaders, guiding them through challenges and helping them achieve long-term stability. His commitment to serving others is evident in his passion for seeing their ideas come to fruition and flourish.
With years of experience and a genuine desire to help others succeed, Tyler is a valuable asset to any business or individual seeking guidance in marketing, communications, or leadership. He has a unique passion for people, which sets him apart from others. He thrives on being around others and witnessing their success, always looking for ways to support and help them achieve their goals. Tyler’s innate desire to see others succeed has translated seamlessly into his business ventures. Whether building teams, executing services, or serving customers, he always puts himself in the shoes of the person he’s helping. Approaching each situation empathetically, striving to understand the individual's needs and motivations to find the best way to support them.
This genuine desire to help others and an ability to empathize with those he works with, make Tyler an excellent choice for those seeking to build a business or team that prioritizes people and their success. He has lived a diverse and fascinating life, experiencing a wide range of scenarios and situations. Growing up in an entrepreneurial family, he watched his father build a successful business with hundreds of employees across the West Coast. In addition to his family background, he has experience growing up on a Christmas tree farm, paying his way through college as a DJ, and working in corporate America. These varied experiences have given him a unique perspective on life and business, and have undoubtedly contributed to their success as an entrepreneur.
Despite the challenges and obstacles he’s faced, Tyler has remained resilient and adaptable. He has used his experiences to inform his decisions and grow his business, building a successful venture that reflects his diverse background and unique perspective. Tyler’s journey serves as an inspiration to others, demonstrating the power of perseverance and the importance of embracing one's unique experiences and background. The agency Tyler leads is focused on understanding and optimizing the customer journey, which he believes is a subject often overlooked in the digital marketing industry. He specializes in assessing where his clients are currently, identifying where they want to go, and developing recommendations to get them there.
Most clients already have some sort of digital presence, whether it's a landing page or social media accounts, and the agency works to fill in the gaps and build a cohesive strategy that maps out the customer journey. Tyler suggests looking at past customers and determining who was most profitable and enjoyable to work with to identify the ideal customer. Data collection from previous jobs and areas of expertise is also valuable in determining which industries to target.
Tyler's agency aims to comprehend the present state of the market for its clients, identify their desired destination, and provide recommendations to achieve it. To design the ideal customer journey, Tyler begins by analyzing the client's current customer base and identifying profitable and well-served customers. He then gathers data on customer preferences and industries and creates tailored content that resonates with potential customers throughout the decision-making process. While there...
Serial entrepreneur and Founder of MasterPlan4Success, Scott Hartley built his first company into a multi-six-figure business from scratch. Taking his knowledge and experience in 2017, Scott decided to teach other small business owners about marketing strategies, systems, automation, and - in particular, optimizing their email deliverability to maximize their profits. He has helped a wide variety of clients, including attorneys, IT consultants, financial advisors, psychologists, community organizations, and many others to make more money, get them to win, and keep more customers. Scott has shared the virtual stage with experts like Grant Cardone, Loral Langemeier, Kim Walsh Phillips, David Milton, and many more.
A small IT company in rural southwestern Indiana was the starting point for Scott. Initially, friends and family reached out to him for computer assistance, which eventually led to him establishing a business. Despite having limited knowledge about running a business, he persevered and built it into a multi-six-figure company. However, he started feeling burnt out with technology and discovered a passion for marketing, which led him to work with small business owners from around the country. Email marketing caught his attention, and he noticed the flaws in the way small business owners executed their email campaigns. He dove into it and discovered four fundamentals of email marketing that he now teaches others to help them succeed.
Scott advises small business owners on effective email marketing strategies. He emphasizes the importance of monitoring engagement metrics, such as open and click-through rates, to ensure that more emails get delivered. He cautions against using bought or cold email lists and recommends segmenting your audience based on their interests. For example, if you have dog and cat lovers on your list, sending dog-related content to cat lovers will hurt engagement. By sending relevant content to engaged subscribers, mailbox providers like Microsoft, Google, and Yahoo will prioritize your emails and land them in the inbox.
Many YouTube videos discuss different techniques for warming up email boxes, including technical aspects like SPF and DMC alignment. Scott recommends avoiding cold emails, as they can quickly damage the sender's reputation and negatively affect email deliverability. He advises clients to find alternative methods for building their email lists, such as social media or direct mail. Regarding selecting an email service provider (ESP) like MailChimp or Active Campaign, he suggests starting with one of these platforms early on, even with a small list of people, for the benefits of automation and engagement metric tracking.
The increase in the list can come from a variety of things such as improving the subject lines, personalization, segmenting the list, sending more valuable content, and improving the overall design of the emails. Some companies also offer services to help with the creation of content, managing the list, and setting up advanced automation to streamline the process. However, it's important to note that email marketing is not a one-size-fits-all approach and what works for one company may not work for another. It's important to continually test and adjust your strategy to find what resonates best with your audience.
In this episode:
[02:00] Scott shares going from not knowing how to run a business to building a multi-6-figure-a-year business.
- Experiencing burnout with technology and discovered a passion for marketing.
- Dedicating himself to helping businesses increase their email deliverability.
[4:50] Monitoring email engagement to determine how audiences interact with content.
- Open rates and click-throughs are crucial metrics.
- Understand how many subscribers regularly
Chris Myles is the owner and CEO of Myles Away Marketing - a media and consulting company where you can learn to make a lot of money online using Affiliate Marketing. He is also a Podcast Host, and YouTuber of BenjisDad speaking about just being a dad that wants to spend more time with his family and did so by being a blogger at Blogger Evolution. Teaching others the 3 Secrets to creating a dependable online income, building your own consistent business online, and making money while you sleep. He publishes videos on his YouTube channel that focuses on Blogging and Affiliate Marketing, gives insanely actionable techniques, and conveys experiences that he has picked up from his failures and successes.
Struggling to make ends meet with their jobs, Chris and his wife found out they were expecting their first son. Despite the financial challenge, his wife expressed a desire to stay at home with the baby full-time. Chris was determined to make it happen and turned to online research, discovering blogging and affiliate marketing. Within 18 months, he was able to have his wife quit her job and eventually quit his own two years later. They have been running their business full-time for around five years now and are enjoying the experience.
Chris has experienced the challenge of building a successful online brand from scratch. He encountered outdated advice on YouTube but learned from his failures and hired a mentor to guide him. He advises that while trial and error can work eventually, investing in a mentor can greatly reduce the learning curve and time spent on mistakes. With an experienced mentor's guidance, bloggers and marketers can achieve success faster and more efficiently.
Affiliate marketing is a way to partner with other companies and promote their products to earn a commission on any resulting sales. Chris emphasizes that affiliate marketing is a win-win situation for the manufacturer, the customer, and the affiliate marketer. However, he also warns about the importance of ethics and promoting only products the marketer has personally used and knows to be effective. Chris starts his blogs on niches and topics that he enjoys and uses Google SEO to attract relevant people to his content and promote the services to them, ultimately earning a commission from those sales.
Chris suggests going beyond Amazon's affiliate program to make more money through blogging. While Amazon's program is trustworthy, it pays small commissions. He recommends joining a bigger affiliate program that pays a decent amount and recurring revenue. For instance, he promoted a training program that paid him a 30-40% commission and brought in a few thousand dollars monthly for years. By promoting products and services he used and trusted, Chris could make consistent income and justify quitting his job. The key is to find an affiliate program that matches your niche, promotes quality products, and pays well.
Turning traffic sources into traffic that you own in order to promote your brand effectively is imperative. Whether creating content on a blog, YouTube, or podcast, sending people to an email list enables you to promote to them continuously. By doing so, you insulate your business in case outside forces cause unexpected changes, such as algorithm updates or changes in policies. Chris sees each traffic source as an opportunity to bring interested people into his world, and he encourages his viewers and readers to join his email list regularly.
Chris believes that while social media channels like YouTube and podcasts are great for promoting your brand, it is essential to have your own website or blog to insulate your business against external forces. By doing so, you can capture people's contact information, like email addresses or phone numbers, to continue to promote to them over time. This way, even if your social media channels disappear due to an algorithm update or other reasons, you still have a list
Matt Bertulli is the CEO of eco-friendly companies LOMI and PELA, a company on a mission to eliminate 10 billion pounds of waste from global landfills by 2028. PELA has been around for over 10 years and has helped over 1 million customers make the switch to more eco-friendly products. PELA is famous for being the creators of the world's first compostable phone case, Apple watch strap and AirPods case, and fully biodegradable sunglasses, even the lenses! Their newest venture LOMI is the must-have home appliance for anyone who cares about the environment or hates gross compost waste.
This software engineer turned marketer and entrepreneur, describes himself as a product-first CEO. Matthew believes that the best product wins, but also understands the importance of marketing and customer buy-in for a product's longevity. His company aims to create fans, not just customers, by consistently showing up and building trust with them over time. With over 15 years of entrepreneurship experience and multiple successful ventures, Matthew continues to innovate and create eco-friendly products that resonate with customers.
He explains that the success of a product depends on the customers' perception of its value. While some may inherently see the value of a product, others may need more persuasion to understand its benefits. Effective marketing plays a crucial role in bridging this gap and building a loyal customer base. For example, when launching Peel-a-Case, Matthew and his team tried different messaging strategies to target different audiences. They eventually found success with customers interested in the zero-waste movement. However, creating a new category or problem can be a challenging approach to building a business.
Building a team with the same values as the company is the key to success. A company can't expect to gain external support if it can't even get its own team on board. This starts with creating a culture of trust and building a team that is fully committed to the mission. Trust among team members is essential for any business to work more effectively regardless of size. It's crucial to have a team that's not only ambitious and intelligent but also willing to learn from mistakes and work collaboratively towards a shared goal.
The humble, hungry, and smart framework is a useful tool for evaluating potential hires, ensuring that each individual brings the right combination of skills and attitude to the team. Matthew believes that empathy and integrity are two key character traits to look for when hiring new team members. He stresses that trust is something that erodes over time, and thus, it's pivotal to avoid the traps that can lead to that erosion. With empathy, he warns that leaders can become too focused on one person at a time and forget about the organization as a whole. He emphasizes that every good trait comes with a caveat, and it's vital to identify the line that shouldn't be crossed.
Matthew emphasizes the importance of allowing the mission to change and grow, rather than striving for perfection. He challenges the idea of evaluating people based on how close they are to perfection and encourages a culture where progress is valued and mistakes are seen as opportunities for learning and people are not afraid to try, Matthew has built a team that is comfortable with taking risks and pushing for progress.
It is important to do your best work within the constraints you are given, whether it be capital, team size, or calendar time. Matthew suggests that guardrails in business should be set by the rhythms of the business itself, such as weekly leadership meetings to discuss numbers and milestones. Values can also be used as a guide, but should not be relied on as hard guardrails as they are more effective as a general framework for behavior.
In this episode:
[02:00] Trust takes...
Louie Skupien is a professional tennis player turned entrepreneur, podcaster, and social media influencer. He has won several international tennis championships, including the Four Nations Championships and the International Tennis Federation. Louie's passion for personal development and success has led him to create his own businesses and invent a product to solve a problem. He hosts the Talk4 Podcast and continues to work on new projects and businesses. Louie's experience in tennis has taught him valuable life skills such as professionalism, teamwork, and patience, which have become the foundation of his entrepreneurial journey.
Tennis teaches a variety of life skills and valuable lessons. It requires an individual to become an excellent athlete while also laying the groundwork for becoming an entrepreneur. Tennis is known for being brutally honest, as any weakness an individual has will be exposed, making it a challenging sport to master. It requires an individual to be proficient in many areas, including mentality, physicality, and discipline. Everyone has unique talents, strengths, and weaknesses, and building a team to fill in those gaps is crucial. Planning, scheduling, consistency, and being on top of everything are all significant factors that play a huge part in being successful.
Louis went all-in on tennis after receiving sponsorship at an early stage. However, some people close to him did not understand the decision and would make fun of it. Despite this, Louis had an entrepreneurial spirit and started buying and reselling sneakers and making his own online guide. He stumbled upon a product in the Airsoft sport and began selling it on eBay, but got banned due to a rule about selling replica firearms. He then shifted to Instagram and created his own website to sell the product, and eventually created his own unique product that helped everything else he was trying to sell explode.
Professional athletes possess practical life skills that can be applied to all other areas. Due to the limited time span of their careers, they learn to channel their drive and ambition toward other pursuits that generate income and make a positive impact. When Louis transitioned from a professional athlete to an entrepreneur, he faced self-doubt and uncertainty about his capabilities and qualifications. These thoughts caused him to hesitate before moving forward with his products. He explains how motivation and inspiration are fickle, and everyone has bad days.
The world can throw curveballs at any moment, and relying on external factors for motivation can lead to disappointment. The key to staying on track is discipline and developing daily habits that stay consistent. For example, going to the gym every day, even if it's just for a stretching session or light cardio, can create a habit-based formula that keeps the body in shape and improve overall well-being. Creating a manageable routine and sticking to it without negotiation or debate is essential. Scheduling these habits into a calendar can help build a consistent routine that leads to success.
In this episode:
[1:40] Louis Skupien is a former professional tennis player who started playing at the age of 4.
- Represent England and won numerous championships.
- Learning important life skills from tennis, including professionalism, management, teamwork, accepting losses, and patience, laying the foundation to be an entrepreneur.
[4:50] The transition from being a professional athlete to an entrepreneur can be challenging.
- Louis got sponsored early on in tennis and had to go all in on the project.
- Started his own business without studying business in university, and faced challenges throughout the process.
[6:50] Louis had an...
Anne Bonney is a renowned Keynote Speaker at Your Change Speaker, and the Author of GET OVER IT! 47 Tips for Embracing the Discomfort of Change, she is an authority on managing change confidently and with resilience. Her empowering keynotes and interactive live and virtual workshops ignite and inspire organizations to be more emotionally intelligent and adaptive through transitions. With relatable stories from growing up overseas, running international marathons, and volunteering at an elephant sanctuary, Anne has worked with major companies and organizations, tailoring her presentations to audiences of all sizes. With clients including Under Armour, Marriott Hotels, and Wells Fargo, Anne is a proven leader, effective educator, and mindset-shifting presenter who can catalyze powerful change in organizations and people's lives.
Anne believes that her life experiences have given her a unique perspective on dealing with change and uncertainty. She feels that many people become paralyzed by the unknowns in their lives and cannot reach their full potential. After leaving the corporate world, she decided to use her knowledge and expertise to help others become more resilient and embrace change. Whether through teaching or running around the world, Anne wants people to be happy and fulfilled in their lives. Despite her desire to help others, Anne admits her motivation is ultimately selfish.
In her keynote speeches, Anne works towards normalizing the fear and discomfort that come with change and uncertainty. She acknowledges that our brains are wired to seek safety in familiarity, which can make it challenging to embrace the unknown. Anne introduces her audience to her inner voice of doubt, Sally, and explains how this voice can remind us of past failures and possible negative outcomes. Overcoming this voice and the social pressures that come with it can be daunting. However, she encourages people to identify what is right for them and work towards achieving it, even if it goes against what society or their inner voice may be telling them. By acknowledging their fears and doubts, people can overcome them and move towards a more fulfilling life.
By acknowledging and accepting one's fears and discomforts before tackling them you can shift your thinking to the logical part of the brain, allowing for productive conversations with your inner voice of doubt. Anne believes in talking over Sally, reminding her of past successes, and focusing on everything that can go right. She believes that having these conversations and understanding where fear comes from helps bring in the logical part of the brain to make rational decisions.
Anne’s expertise in delivering keynotes and working with large groups was evident in her work with a small northern Michigan bank that was struggling with change post-COVID. Despite having a family-like culture and employees who had been doing their job the same way for 20-30 years, the bank needed to adapt to new ways of delivering services and interacting with customers. She recognized the natural resistance to change and worked with the team to build support for one another. She also introduced her "problem plan, punch it" approach, which emphasized acknowledging the problem, taking ownership, and taking action. Through this process, the bank could move forward and eventually feel more comfortable with the change.
She believes taking ownership and responsibility for your situation is key to being more resilient, happier, stronger, and healthier. As a leader, role modeling this behavior is important in helping others to take ownership as well. Studies have shown that people who take ownership are more likely to have better outcomes in their lives, both for personal well-being and happiness as well as professional success at work.
In this episode:
[3:00] Anne’s experiences have given her confidence
Troy is a highly accomplished expert in email marketing and direct-response copywriting. He is the founder of Email Paramedic, a renowned agency that specializes in email list management. Troy's expertise in improving sales copy automation and delivery has resulted in over a million dollars in revenue for his clients since 2019. He has collaborated with notable names in the industry, including Sales Mentor, V Shred, Smart Marketer, and 10X Advisor Network, among others.
One of Troy's notable achievements has been reviving dead email lists for maximum open rates and sales, resulting in significant revenue gains for himself and his clients. Through his innovative strategies, he has identified hidden potential and tapped into previously untapped resources, helping businesses thrive in today's competitive landscape.
Troy's journey began with adversity. As a college baseball player, he underwent elbow surgery in high school and suffered from a mental complication known as the Yips. This challenge led to him being cut from the team as a senior, which was a devastating experience. However, this experience ultimately proved to be a turning point in his life, as it led him to explore new opportunities and pursue a career in digital marketing and advertising.
Troy emphasizes the importance of personalization in email marketing. By paying attention to what subscribers opt in for, businesses can send tailored content that meets their needs. Segmenting email lists is crucial to maintaining quality over quantity, ensuring that only engaged subscribers receive emails. He recommends opening a test email account to ensure that marketing campaigns are effective before sending them to subscribers.
He stresses the importance of starting small with warm leads before moving on to mass cold email campaigns. To achieve success with cold emailing, businesses must first succeed at a smaller scale. In the world of email marketing, quality is always more important than quantity and understanding the needs and desires of the target audience. Another helpful tip is to open a test account, which can be easily done by creating a new Gmail account. By sending a test email to this account, you can ensure that your content is effective and engaging before sending it out to your entire list. This simple step can help you refine your approach and create more impactful emails that resonate with your audience, creating a positive impact for both the sender and the recipient.
Troy's journey is a testament to the power of resilience and determination. He turned a challenging experience into an opportunity for growth, and his expertise in email marketing and direct response copywriting has helped countless businesses achieve their goals. With his innovative strategies and focus on personalization, segmentation, and quality, Troy continues to lead the way in the world of email marketing.
In this episode:
[02:00] Troy shares his journey of getting into the email marketing space.
- Started on Upwork with clients and then ran Facebook ads for bigger clients.
- Focussing on the main problems, of deliverability, sending volume, and not writing good emails.
[05:00] Working in the email deliverability space is much less crowded.
- Definitely a space that a lot of people don't understand.
- Being the biggest proponent of email management to lead the charge in that niche.
[08:00] Sending content that people actually want is the truth.
- Telling real personal stories from your life.
- Segment your list to make sure that you're only mailing people that open your emails.
[11:00] The three main things you want to look at are SPF, DKI, and DMARC.
- Authentication is...
Victoria Pelletier has been a Corporate Executive and Board Director for 20+ years. She is currently the Managing Director at Accenture. As someone who does not subscribe to the status quo, becoming one of the youngest Chief Operating Officers at the age of 24, a president by 35, and a CEO by age 41. Nicknamed the “Turn Around Queen” by former colleagues and employers, Victoria inspires and empowers her team and clients to change mindsets and drive growth in business, leadership, and culture. She is always ready for new challenges. As a prolific motivational and inspirational speaker, Victoria has delivered keynotes discussing the importance of personal branding and its impact on professional growth; being an empathetic leader in empowering employees; the power of DEI on corporate cultures, and building a life of resilience.
She started out wanting to be a lawyer, but Victoria found herself working in a corporate environment while she was at university and got promoted quite quickly through the ranks and then realized she loved the dynamics of serving multiple constituents. She’s been in B2B predominantly, serving clients and their customers or employees, as well as being a leader herself. Victoria never went to law school and moved cross country after her first employer relocated her. She’s never looked back or ever lead a life of regret.
Victoria feels that you're not growing if you're not leaning into things that make you really uncomfortable. Without that discomfort, there’s no challenge or growth. Being part of 18 Mergers and Acquisitions in her career, The Turnaround Queen led numerous corporate restructuring taking distressed business units or markets of companies and turning them around to become more profitable.
One of the things she is most proud of is the fact that she has been maniacally focused as a human-centered leader on building the right kind of culture and environment that other people want to work in. The metrics she’s most proud of are leading the most diverse and inclusive team in some of the large Fortune 500 companies globally, and the fact that she has built a strong followership in the team members that she led. She learned from her mistakes along the way and that's been her mantra as an avid people watcher and observer.
Victoria spends a lot of time doing public speaking in addition to her corporate day job on branding, which is one of the things she attributes to most of her career success. She coaches people to understand the differences between the quantity of the content that you're putting out, versus the quality and the image and branding mixed together. Building the whole view. The personal brand is not only your job title, the company you work for, or even the pure subject matter expertise, it is one company you work for referred to it as the Eminence, which is the subject matter expertise for which you are known.
You need to understand the platform in which the buyers of the company's products and services reside. Be cautious about what you put on LinkedIn versus what you have on Facebook. You want every single opportunity you can get and you don't want to be held back. Your presence online is going to live out there forever.
In this episode:
[03:00] Victoria is most proud of being maniacally focused as a human-centered leader.
- Led the most diverse and inclusive team in large Fortune 500 companies.
- Always being an avid people watcher and observer.
[06:30] Victoria Peltier the brand is to do business with people they like and trust.
- Establishing a trusted relationship with someone that will buy your service.
- Cultivating a relationship with individuals leading teams or businesses.
[09:00] The personal brand is not just your job title and the company that you work...
From being left at a yard sale as a 12-week-old baby to losing $160k of his own money in a failed company, Kyle Livingston knows what failure feels like, tastes like, and smells like. But he did not let his circumstances determine his altitude or success in life. From the lessons he learned, Kyle has since built three 7 figure brick and mortar companies and helped turn nine companies in the red to be wildly profitable. President and Founder of 7 Figure Industry Inc., a complete-turn key consultancy that partners with visionary Entrepreneurs to get them the grip they have been looking for. Now, as a Business Consultant and Coach, his goal is to help others turn chaos into profit.
Kyle lives outside of Nashville, Tennessee and his expertise is really gamifying businesses and going into specifically online companies, finding hidden cash and little pockets of money that he can pull out for the owner, and then focusing on getting the owner out of the day-to-day operations of the business so they can focus on the freedom that they want because of the reason that they started their business, but actually turned it into a job. Kyle and his team are great at helping visionaries take the job that they've built for themselves and turn it into an enterprise.
A lot of what Kyle is doing is delegation, but there's also big mindset stuff that needs to happen. It’s one of the hardest parts of working with visionaries and CEOs. He will have conversations with them and typically start with figuring out what the business owner is really good at that's unique to the owner or the visionary. The things that only they can do, which is typically three to five things, and giving it a title. He would then have them spend a bit of time watching themselves in the 9-12 hours a day through a time study, writing down all of the things that they do. At the end of the week, he would have them highlight every single thing that did not fit their core and that's the first step for them to open their eyes. Realize that they are spending a lot of time doing things that they shouldn't be doing and spend more time doing the things that they should be doing.
The client would typically have a really hard time moving out of the “technician role” to the “producer role”. You need someone who can come in and lead a team, especially when things start to get hectic and stressful. They want the “unicorn” to do 30 things and they only getting seven done. The visionary and integrator tend to fall back into those patterns, this is where Kyle and his team have to place a monetary goal for them to delegate, or they're not going to be able to grow.
The one big tip Kyle would give clients is how they can create leverage. If you get a big enough lever, you can move the world. Freedom of time or financially, one of the two or both, and the only way that you're ever going to accomplish it are through creating leverage. This is found through masterminds, coaches, consultants, and their systematic lever. Where you can build out systems that do things for you. Typically it's through testing, data, trial, and error, or divisionary. It also has to do a lot with their mindset of actually wanting freedom or a job, because you can't have both.
In this episode:
[01:20] Kyle’s expertise is gamifying businesses and finding hidden cash for online companies.
- Helping visionaries take the job that they've built and turn it into an enterprise.
- A lot of it is delegation, but also big mindset stuff that needs to happen.
[4:00] Kyle shares some of the hardest parts of working with visionaries and CEOs.
- Figuring out what the business owner is really good at that's unique and giving it a title.
- Watching themselves in a 9-12 hour...
Tanya Alvarez, Co-Founder, and CEO of OwnersUP help B2B service-based business owners solve their biggest challenges in 11 min each week through facilitated peer groups and proprietary progress tracking software. She started her first business at the age of 25 and grew it to be a profitable company from unsettled credit card debt to owning over $1m in gross revenue within the first year. Since then, she has founded, bootstrapped, sold, and invested in several companies. She is currently on a mission to improve the success rate of small businesses. This mission is the source of developing a platform where owners team up and scale faster.
Tanya’s big secret about defying the odds is always to have a small group of people encourage you to move forward, be your cheerleaders and champions rooting for you, and will refuse to let you fail. It’s all about time management and compartmentalizing to get things done. Removing bias to start prioritizing goals, and becoming aware of the problem. When your default is what you're most comfortable with and doing things you prefer, or being biased when you think there’s only one way to achieve a goal when there are so many other opportunities out there.
Values are the first that Tanya focuses on in the process of facilitating entrepreneurs. When you make decisions that are not clear or prioritized, you will start feeling overwhelmed and exhausted. If you start pursuing goals based on your values, your life becomes seamless. Declare your values, exercise them, find out what lights you up, and picture what you want. Then you'll start seeing the pattern of what you value most. The next step is to rank your values, and then figure out if they will add or take away from you.
When dealing with business goals is to go through the lens of capacity. How many clients do you need where you can't take on more, or what is each of your employee's capacity? The next one is sales. What is your closing and marketing conversion? Do you have leads? The third step is once you figure out three different variables. Number one is how much effort and time it’ll take you. Number two is impact, looking at the outcome. The last part about goal prioritization is removing the bias. After ranking what's gonna give you the best return on your time and investment, the next thing you wanna do is ask your group of people to validate it.
It's a compounding effect when you're part of a group. Not only do they help you remove bias, and let go of the feeling that you're the only one who has to do everything. Once you let go, outsource, and delegate it is an amazing epiphany.
In this episode:
[01:50] Tanya is like Gung Ho, teaching others how to defy the odds.
- Having a group of people encouraging you to move forward and refusing to let you fail.
- Going through that rollercoaster of life and entrepreneurship.
[04:00] Having something so much more important to work for.
- Making sure you're focused on the right things and prioritizing what's important to you.
- Time management and compartmentalizing to get things done.
[07:00] When your default is comfort and only doing what you prefer.
- Having projects based on bias.
- How Tanya facilitates entrepreneurs to conceptualize and focus on getting things done.
[10:30] Make decisions based on your goals and values.
- Dealing with business goals is going through the lens of capacity.
- Having three different variables of effort, impact, and bias removal.
[13:30] When you build systems before having a pipeline.
- Not knowing if the system will resolve a pain point you’re resolving...
Eric Holtzclaw is a serial entrepreneur who truly understands that marketing requires discipline, consistency, and strategy. As the Chief Strategist and Dojo Master at Liger, he is the resident expert in guiding businesses to find their identities and core values, craft their visions, and establish their brands. Eric also hosts The Claw podcast where he interviews business owners and entrepreneurs to discuss their goals. He has contributed to magazines and online publications and wrote the book, “Laddering: Unlocking the Potential of Consumer Behavior”.
Eric is a recovering technologist, he spent the early part of his career running development shops, and then for a period of time, he owned a research company where customers care about marketing, which is a combination of understanding your customer and technology. He mainly worked in the services side of the business where he also does a lot of B2B work. B2B is not as open to putting someone out front. They really have to do that in today's world in order for you to get attention. No one wants to buy from a company, they want to buy from individuals. Still doing some things that are old-school tactics.
When Eric started his business, it was about the business brand and then there were people behind it. Now you want to know who runs the company and understand there's a brand behind them. It's really not about B2B or B2C, it's about humans selling something to other humans. In the B2B space, it's more important because it's based on relationships. Making decisions in B2B is way riskier than it is on the B2C side. You would want to know who you are buying from on the B2B side because if you don't like that car, you would never be able to buy from that auto dealer again. But if you purchase a piece of software that the company's going to use, you could be stuck with that for a long time. That relationship has to be strong. You need to think about who is going to support you in the B2B space to make sure you are successful.
Eric and his team focus on helping companies figure out which platform their customers are on, be it Facebook, LinkedIn or TikTok, or others. More important than the platform you pick is that you pick multiple platforms because you don't own the platform. If you put content out on one platform and something happens to it, all of your credibility and time that you’ve spent on just that one platform could be gone. Make sure that you're thinking of at least two, maybe three, and that you're getting your content out of those so that you're not investing too much time into them all.
The mission statement of Eric and his company is: Saving the world from boring, broken marketing. Using the proven discovery process that they take clients through gets Eric and his team to define the words for any brand. As a B2B company, you need to think about all of this in a different way. B2B companies often feel like they're in these boxes and different from others which are not true. They should stand out, and get a reaction by bringing more people into the conversation and then educate them about why they're the right choice. Be aspirational, although that aspiration will take time because you have to really understand who you are today.
In this episode:
[02:00] Eric helps brands and companies get involved with social media marketing.
- No one wants to buy from a company, they want to buy from individuals.
- It is an interesting hurdle for B2B because they see it for business-to-consumer brands.
[05:00] All the different cable stations, video platforms, and networks available in the US today.
- Know the platform where your customers are.
- Picking multiple platforms to get your content out.
[08:00] Follow the rules of improv to keep the conversation open...
Dr. Anne Dranitsaris and Heather Dranitsaris-Hilliard, a mother-daughter team, bring a wealth of knowledge, insight, and experience to their work with individual clients and client organizations. Whether it’s by teaching leaders how to lead and engage their people, dismantling dysfunctions caused by misalignment of efforts, or helping individuals empower themselves by breaking free from Imposter Syndrome or Codependent dysfunctional patterns. Anne and Heather take people and organizations beyond the limits of self-defeating behavior. They are dedicated to empowering individuals, leaders, and organizations to achieve their potential by leveraging their expertise in the neurobiology of human development combined with a system thinking approach. Anne and Heather have worked with thousands of leaders and individuals from around the world, been featured in dozens of publications, spoken at professional conferences, and written several series of books.
Anne had to give up her child for adoption at birth, but they were reunited years later when Heather was 27. Despite the time apart, they discovered that they shared a strong interest in helping people achieve their potential. While Heather worked in organizations as part of a large human resources consulting firm, Anne worked with individuals as a psychotherapist and corporate coach. They realized that by combining their expertise, they could drive meaningful change in organizations by putting the people's side of things together with a systems thinking approach. This led to creation of a powerful partnership that served both organizations and the people within them.
Anne and Heather have a unique method that they use in their work with clients. They approach everything from a developmental perspective, meeting their clients where they are and tailoring their approach to each individual's needs. They don't impose a one-size-fits-all system on any problem, but rather look at who the human beings are in the organization and measure what they can tolerate from a developmental perspective. This approach allows them to find out where people are stuck and get them back on their developmental trajectory toward their potential. Their partnership combines Anne's background in psychotherapy with Heather's experience in organizational systems, making them uniquely equipped to drive successful change initiatives in organizations.
Their work is distinctive because they approach everything from a developmental perspective, meeting their clients where they are and discovering what they need to grow along that developmental trajectory. They rely heavily on personality type and emotional drivers to understand why individuals behave a certain way and to develop the right approach for each client.
Anne's approach to leadership development is focused on identifying the progression of a given behavior as organizations and individuals age. Unlike others who impose a fixed system on all problems, she believes in meeting her clients where they are. This is done by assessing the collective leadership style and identifying gaps that may lead to dysfunctions. Anne emphasizes the importance of emotional intelligence in self-awareness and organizational awareness. Through testing and feedback from employees, she helps leaders recognize the impact of their behavior on their organization. By understanding their emotional drivers and behaviors, leaders can overcome their limitations and grow toward their full potential.
Heather, the co-founder of the Striving Styles Personality System, stresses the importance of understanding one's brain organization to achieve personal growth and leadership development. In contrast to a one-size-fits-all approach, Heather highlights the significance of starting from one's natural strengths and inherent challenges to attain authentic and effective leadership. Heather shares the difference in her leadership style from her mother Anne's...
Pat is a multi-faceted individual who wears many hats with equal finesse. As a proud father and husband, he is also a successful entrepreneur who owns multiple lucrative online businesses. Pat's expertise in digital marketing is well-known, and he is a sought-after professional blogger, keynote speaker, and Wall Street Journal bestselling author. Additionally, he hosts two highly-rated podcasts, the Smart and the Ask Pat podcast, which boast a staggering combined download count of over 80 million, several awards, and recognition in prestigious publications like The New York Times and Forbes.
Apart from his entrepreneurial pursuits, Pat also advises ConvertKit Circle and other digital marketing companies. His philosophy revolves around creating a business that serves people, with offerings that cater to their needs. He frequently shares his expertise and experience in building lucrative businesses, using his own ventures at SPI as an example.
Pat is a creator at heart, constantly seeking out new ways to build and innovate. His journey began in 2008 when he was laid off from his job in architecture and turned to the online space for a new venture. He found success in helping architects pass exams and later started Smart Passive Income, where he openly shared his strategies and experiences. Over time, Pat's definition of a creator evolved. He became known for his willingness to experiment and try new things, whether it was building an iPhone app company that made over a million dollars or launching a physical product called the Switch Pod on Kickstarter that raised half a million dollars in just 60 days.
Pat's latest experiment is on YouTube, where he has built a prosperous channel around one of his hobbies, Pokemon. With almost 600,000 subscribers and 130 million views, Pat continues to push the boundaries of what it means to be a creator and entrepreneur. Despite the many successes and occasional failures along the way, Pat approaches each new venture as a learning opportunity. Being a creator means constantly evolving and staying true to his passion for building and innovating.
In 2009, Pat started his first YouTube channel, which was initially just a place to store videos about topics he discussed elsewhere. However, he didn't take it seriously and wasn't consistent. It wasn't until 2016 when Pat attended the Summit event that he realized the true potential of YouTube. He discovered that it wasn't just about getting more views and subscribers, but about capturing people's attention and serving them in a meaningful way. Pat was motivated to improve the way online business was taught on the platform. He wanted to use YouTube to teach online business the right way and contribute value to viewers instead of just trying to sell something. He aimed to reach those who were doing it wrong and educate them on the right approach. His efforts paid off as his channel grew from 50,000 to 200,000 subscribers in just one year once he focused on his audience and how he could serve them best.
Pat used to struggle with saying yes to every opportunity that came his way, which divided his energy and made it difficult to focus on one or two things. However, after reading The One Thing by Gary Keller and Jay Papasan, he realized the power of working on one or two things at a time. Now, he focuses 80% of his time on the things he's already committed to and uses the remaining 20% for experimenting with new ideas. While he acknowledges the potential of other channels like Instagram, LinkedIn, and TikTok, he prefers to stay focused on his current projects.
He emphasizes the importance of creating meaningful experiences for customers in his book, Super Fans. By providing special moments and a sense of belonging, businesses can stand out from others in the same field. He also stresses the advantages of human connection, which can be achieved regardless of technological evolution. To stand out in a crowded niche,
Ruben Alvarez is an American Entrepreneur and Founder of The Marketing Hunters, a Marketing and Advertising Agency working with B2B and B2C customers to grow their digital marketing and create dynamic and powerful brands. He is the author of the international book, Brand Sharks: Unstoppable strategies from industry leaders, which has been featured in Forbes and other news outlets. Ruben is also a public speaker and has had his own Ted X Talk on the importance of building hard skills to create long-lasting confidence. He understands the benefits of a distribution model and that retargeting will deliver a higher sales outcome. Ruben teaches that sales will bring you money, but your brand will leave a legacy.
After working for a manufacturing company for eight years and not making it to Partner, Ruben got a coach on board and they started a digital marketing company. They soon realized that there were a lot of people willing to do social media marketing. Creating content and putting out posts with not much thought behind them. They started focusing on doing things differently to see what people are really looking for. They realized about three years ago that people were starting to make a big push on branding and they set up a branding system.
When it comes to different outlets that people have available nowadays and how they position themselves, Ruben dove into penetrating those tiny markets that people might be browsing. Seeing different avenues pop up like Tiktok, and then short-form videos. Instagram doing shops, and the metaverse. Not to exploit them but to see how they can help people grow in those particular ways. To identify these new avenues for people to grow. That's how they have been successful. They are able to target these things before anybody else, being first to market to really benefit not only themselves but also their customers.
Whether you're niching down, like some people only focusing on digital marketing for certain industries, or only do social media marketing or SEO’ing. Clients might not even realize what they need, or they may need a mixture of things and that is where Ruben and his team come in. Knowing what platform will be a better fit and is willing to put in the time and invest in creating the content. Putting automation in place can help not only you as a digital agency owner, but help run your business and help your clients track their metrics and the efforts that they're putting in, to see if they're actually bearing fruit. Building long-term relationships and guiding their clients. Implementing the right tools to get the best results and offering a basket of services.
In this episode:
[02:06] Getting a coach and starting a digital marketing company.
- Most people are willing to do social media marketing, create content and post it.
- The threshold of what people are willing to pay is $500 a month.
[06:29] Identifying patterns and seeing how fast people adopt new tech.
- Within the five stages where TikTok may be the first 30% of the early adopters.
- Looking in depth to see what is a trend.
[09:33] When you’re invested in creating content.
- Understanding which platform will be a better hit.
- Being limited on time or money.
[12:08] Automation will help to scale a lot faster.
- Grow through your processes and sales channel to track the metrics.
- Getting out mass brand awareness versus trying to remember but forget.
[15:10] HubSpot can automate initial sales emails and follow-up emails within two or three days.
- Getting creative with your sales automation tools to do menial...
John Mendez is the Podcast Host of Walk 2 Wealth Podcast and the Founder of Stop and Stare Media where he helps entrepreneurs explore their influence through effective social media marketing strategies. Social media is at the forefront of all things marketing and rules the minds of most people. He believes in grabbing people’s attention and making them stop and stare. As a licensed Realtor, John has a deep understanding of the Real Estate market, real estate investing, creative negotiation strategies, and interpreting clients' wants and needs. His direct approach is to assess his clients' situations in order to best assist them through the real estate process whether they're looking to sell, buy, invest, or rent.
Instead of teaching himself how to build up his credit, how to get a proper bank account, or how to invest in index funds, John decided to leave college and start his real estate classes. He pursued entrepreneurship when the entire world was going through uncertainty. It's been about two years now since he’s been in the entrepreneur world.
John wanted to get into wholesaling. During a break between his fall and spring semester, he signed up for a wholesaling course. It was about 500 dollars and he got his LLC filed with his domain name and his logo. John spoke to a couple of attorneys and there was only one that understood what he was talking about, but he knew the books without actually understanding investing. You can't sell property on the market without an active real estate license in Connecticut. As long as you are off-market, wholesaling is entirely legal.
After scraping the idea, his mentor taught him how to get a real estate license. He decided to use it to become a top Agent and with the money, he started investing. He sold more houses and eventually, he went into public speaking. This is where he wanted to be in the long run. He then started teaching social media classes to hundreds of realtors. He kicked off his podcast while still working at a restaurant part-time. After some self-reflection, he found that he got the most fulfillment from spreading his message about building a wealthy, abundant life and helping other people his age get into entrepreneurship.
John’s big tip is how to plan a year's worth of content in under 30 minutes, suggesting to start with your ideal Avatar. This will generate a giant list of things that people are looking for. The next step is to go on ChatGPT and generate those questions. It’s important to fact-check everything because ChatGPT is limited to the data being input. Take every question that you get from Answer the Public and then tell ChatGPT to create a 30 to 60-minute video outline for each video. From a long video, you now have short-form content to be repurposed that can hit so many platforms and be pretty much everywhere at the same time.
He believes the main problem with social media is people get too caught up in creating the reel. They may have their funnel set up wrong. Starting off with the short form content, or a new TikTok, or a new short. When you want to market most efficiently, start from the top of the funnel, which is supposed to be long-form content. Sooner or later people are going to start getting sick of short-form content and look for the longer form of content. It's a double whammy because you’ll be prepping for the next stage of marketing, getting shorts from long-form videos, with less content that people are desiring right now. Staying in the trends and also ahead for the next trend.
In this episode:
[01:46] John shares how he got into the Personal Finance rabbit hole.
- Growing up money was never something that he talked about.
- With the entire world being uncertain and the only thing he was certain of was himself.
[04:32] How John got into Wholesaling, got his LLC filed, his domain name, and his logo.
- Speaking to Attorneys, most of which didn't know anything he was talking about.
- Scraping the idea and getting a mentor to help him on a one-on-one call.
[08:27] The reason why most agents leave the business.
- John’s big thing is to convince people of the obvious.
- Pursuing fulfillment is something that he had to do, and check his ego.
[12:00] Take all questions from “Answer the Public” and then tell “Chat GPT”.
- Repurpose to hit many platforms and then be pretty much everywhere at the same time.
- All you have to do is show up and talk, and then you outsource the rest.
[16:00] John explains how he gets others to achieve success.
- Doing a GPT course 2 weeks before real estate masterminds posted an article about it.
- Being ahead of the curve and two steps ahead of the game.
[18:16] John predicts that sooner or later people will get short-form video fatigue.
- Prepping for the next stage of marketing.
- Training people who may not have grown up with this to catch up.
John Ovrom is the President and Founder of Exit Consulting Group and the author of Exit & Answers: Navigate Your Business Exit Like an Expert. John specializes in creating roadmaps for business owners anticipating a transition, whether transferring the business to family or employees or selling to a third party. As a serial entrepreneur, he understands the day-to-day challenges of running a business and knows the stress of cash flow, the need to make payroll, paying the taxman, and the tension of being wrongfully sued. With his experience of owning large and small companies with 1-50 employees, John provides consulting and brokerage services for business owners preparing for executing their exits.
John believes that an entrepreneur is not a business owner or an employee and certainly not something you learn at school. An entrepreneur is a personality type, which comes with both strengths and weaknesses. People are scared that if they do something wrong or risk something, they're failing and that's not how entrepreneurs look at it. It’s the tenacity and the mindset that you need in order to be an entrepreneur and break through the non-tangible assets that you learn over the years. Entrepreneurs are cowboys and street fighters, a special class of people. Creating something out of passion or pain that they're trying to solve and leave the world in a better place.
Ultimately create a transition so that you can sell your business for a profit and move on to newer and better things. Every business owner will have to prepare an exit plan. If you die, get disabled, leave, or sell it, the company needs to survive without you. John breaks it into three steps. Dealing with owner readiness, business readiness, and market readiness. You can’t just sell your business the way you sell a house or a car. It’s all about the transition because owners are so involved in the company, the employees, the vendors, the suppliers, and the process that they can't just walk out the door and say, here's the keys.
Running your business with wagon wheel management, being in the middle where everyone reports to you, thinking no one else can do it as best you can but when you step out, the wheels will fall off. John typically looks at your customer concentration, supply, product services, organization, and management team to see if your business can run without you and not struggle when you make your exit. Getting committed to the time of exit, because typically business owners have control and trust issues. Hiring professionals means you won't have to represent yourself in court or file your own tax returns and be part of an IRS audit. They will help you through the process of releasing your involvement and get out with no setbacks.
In this episode:
[02:37] John describes what being an entrepreneur means.
- Carrying the burden and the gift and dealing with exiting as part of the transition.
- You don’t get trained or taught to be an entrepreneur.
- A special class of people who are going to take over the world.
- Having a passion or a pain that they're trying to solve.
[06:55] When the time comes to exit your business.
- Their identity is so aligned with their business that it’s a real challenge.
- An asset to sell or transfer to your family, or someone willing to pay top dollar for it.
[09:01] The transition process of moving on to newer and better things.
- The business owner is the best one to prepare it.
- Design an exit plan for your company to survive without you.
- It’s just like an estate plan when it comes to what happens when you die.
[12:01] Figuring out how the company can survive without the owner.
- Typically starting with a triggering event like a liquidity event.
- Working out how much money you need.
- Your customer concentration, supply, product services, organization, and management need to run without you.
[15:01] When owners are so involved that it becomes difficult to sell.
- The company doesn't need you, you need the company.
- Reasons why they don’t leave, comes down to their purpose and value.
[20:23] John explains the transaction process after the roadmap is created.
- You can anticipate a transaction to take a year to three years, depending on your involvement.
- Getting to not show up to the office anymore and are no longer involved.
Ben Albert is the owner of Balbert Marketing LLC. He is also the curator of The “Real Business Connections Network,” where he hosts five podcasts. Once an underdog, now a successful entrepreneur, Ben is passionate about helping other underdogs achieve their dreams. He is on a mission to actually move the needle on one million lives, one conversation at a time. He started his first full-time business which he built from scratch and replaced his corporate sales income in less than a year. He helps elevate other businesses through life-changing business development strategies, including online marketing, personal branding, and podcasting. His mission is to help businesspeople save time and make more money by empowering them to better serve their customers and providing autonomy to serve their families and community best.
Once a quiet kid, Ben dreamed of being a basketball player and is now a successful business owner and entrepreneur. He channels his curiosity and love for helping others through podcasting and marketing and enjoys conversing with brilliant people. As a podcast host, he feels grateful for the opportunity to network and connect with people from all over the world. Ben believes podcasting is the ultimate networking tool, allowing him to create warm introductions and serve a wide audience. He encourages others to pursue their passions and embrace their unique personalities, as they may lead them to unexpected and fulfilling paths in life.
Despite having been a guest and host on hundreds of podcasts, Ben admits that he doesn't just snap his fingers and instantly become confident. In fact, it wasn't until October of 2016, when podcasting was becoming more popular, that he started to listen to podcasts during his long drives as a traveling sales rep. At the time, he was also struggling with his lifestyle, feeling like he was only consuming and not contributing anything. To change that, Ben combined his love for podcasting, music, and his hometown of Rochester, New York to start a local music podcast. Though the early episodes were rough, he persisted and eventually started a successful business show that now reaches a global audience.
Ben admits that helping people find their voice and unlock their greatness is a complex process without a single key to success. As a marketer, he sees himself as a curator who sifts through the clutter to find the gold and shares it with others. His job involves content repurposing, content marketing, and podcasting to amplify and showcase the best of what people have to offer. While he may not have all the answers, he believes in the power of learning from brilliant people, adding a personal touch, and finding one's unique combination to unlock greatness. Ultimately, he is inspired by the uniqueness of every individual and the potential to accomplish anything with the right combination of knowledge, experience, and personal vibe.
Ben is passionate about sharing wisdom from experienced individuals with those who need it, including himself. He believes that there are two categories of people who need this wisdom: his audience and himself. Although he does not assume what his audience needs, he is committed to learning from his guests and sharing their insights with others. For Ben, creating a combination of extracting wisdom from people and learning is crucial. He acknowledges that people often take courses and fail to implement what they learn. Ben advises people to follow the playbook of successful individuals like Gary V, Grant, Alex, Mosey, or Brene Brown. However, he also recognizes that to revolutionize and do something different, one must start creating their own plays.
With his podcast, Ben has the opportunity to get wisdom from his guests to himself and to his listeners. He approaches each conversation with a beginner's mindset, acknowledging that not everyone has the same knowledge or experience as him. He asks simple and basic questions that he once needed to know and still needs to know now. Although not every conversation lands perfectly, Ben believes that they can make a difference in their audience's lives when they do.
In this episode:
[00:20] Ben Albert provides business development strategies.
- Curator of The “Real Business Connections Network,” hosts 5 podcasts and helps other underdogs achieve their dreams.
- Ben is on a mission to move the needle on one million lives, one conversation at a time.
[02:00] Ben wanted to be a basketball player but is now a successful entrepreneur.
- He channels his curiosity and passion through conversing with brilliant people.
- Ben believes that podcasting is the ultimate networking tool that allows him to connect with people worldwide.
[04:30] Ben appeared on 100’s podcasts as a guest and host, not always feeling confident.
- He wanted to contribute to the conversation instead of just consuming it.
- Ben's passion for podcasting and music led him to start a local music podcast in Rochester, New York, which eventually evolved into a successful global business show.
[08:00] Ben shares how he helps people unlock their voice of greatness to project onto others.
- His job involves content repurposing, content marketing, and podcasting to amplify and showcase the best of what people have to offer
- Ben is inspired by the uniqueness of every individual and the potential to accomplish anything with the right combination of knowledge, experience, and personal vibe.
[12:00] Ben believes in the importance of extracting wisdom from experienced individuals for
both his audience and himself.
- Amplifying what they're doing and finding who they are at a deeper level is something tremendously profound.
- Following the playbook of successful individuals, but creating their own unique strategies.
[16:00] Ben approaches every conversation with a beginner's mindset, asking basic questions.
- Not every conversation will be perfect but still make a difference in the audience's lives.
- He uses his podcast to get wisdom from his guests and to share it with his listeners.
View the full episode at: https://jeffmendelson.com/onebigtip/e340-ben-albert
Adam is known for his fearless approach to business and his ability to innovate in the field of marketing. As the CEO of Retention.com, he has become a master at developing high-ROI marketing strategies. He has gained a reputation for his iconoclastic style and groundbreaking identity resolution technology, which he uses to solve the biggest challenge facing marketers and e-commerce brands today: how to grow, engage and reactivate their first-party databases.
Despite the risks involved in his approach, Adam's entrepreneurial spirit drives him to constantly shake things up and find new solutions to complex problems. He is a firm believer that a successful marketing campaign must focus on three key elements: bolstering brand loyalty, driving sales, and delighting customers. According to him, a campaign that achieves all three of these goals can have a significant impact on the long-term success of a business.
To bolster brand loyalty, Adam believes that companies must focus on building meaningful relationships with their customers. This involves understanding their needs and desires and providing them with a consistent and positive experience across all touchpoints. To drive sales, Adam emphasizes the importance of understanding the customer journey and providing them with targeted and relevant messaging at each process stage. By identifying customers' pain points and needs, companies can create campaigns that resonate and ultimately drive conversions. Finally, delighting customers is key to building long-term loyalty and advocacy. This involves going above and beyond to exceed customer expectations, whether it's through exceptional customer service, personalized experiences, or surprise and delightful moments
Overall, Adam's philosophy on marketing campaigns is centered around creating a holistic approach. Before becoming an entrepreneur, Adam started his career trading credit default swaps at Lehman Brothers for 10 years, an experience that is depicted in the movie "The Big Short". He later founded an email marketing company called Robley, which he sold privately in 2021, similar to MailChimp in functionality.
In the world of marketing, it's important to reach customers through various platforms and engage them with compelling content. However, according to Adam, email marketing is still the most valuable asset a business can have. Retention marketing, which focuses on engaging and retaining existing customers, is a specific niche that Adam is passionate about. By using email as a key tool for engagement, businesses can create personalized experiences for their customers and ultimately drive loyalty and sales. Adam's expertise in this area has made him a sought-after advisor for businesses looking to improve their retention marketing strategies.
Retention marketing can be defined in various ways, but retention.com focuses on customer recap and addressing leakage from anonymous site visitors who do not fill out forms and bounce. The company's approach involves leveraging owned audiences, such as email and SMS, as opposed to borrowed audiences. Their proprietary technology can capture over 40% of all US traffic and resolve it to a deliverable email address, resulting in higher conversion rates and stronger customer engagement. Adam's expertise in this area has helped businesses achieve much greater success.
One key data point for bringing together customer information is cookie pools, which allow publisher networks to track individuals across websites and send targeted ads to them. Retention.com is part of these networks, using identifiers to triangulate anonymous individuals with real-world people. This process helps to build a more complete picture of customers and allows for more personalized marketing campaigns. Adam's expertise in utilizing data and identity resolution technology has made him a valuable resource for businesses looking to improve their marketing strategies.
E-commerce marketers without sophisticated technology can still improve their email capture rates, Adam explains. One simple tactic is to use an exit intent popup, which appears after a certain amount of time or when a user is attempting to leave the site. This can encourage visitors to provide their email addresses and help businesses build their databases. Running a lean operation in e-commerce makes it challenging to run numerous A/B tests on every aspect of the business. Adam suggests starting with a popup form to capture emails and then optimizing through A/B testing. This approach can help small businesses improve their marketing strategies and engage with customers more effectively.
In this episode:
[02:55] Adam Robinson describes retention.com as an incredible product.
- The best thing about email marketing is that emails are the only platform where you truly own everything.
- As long as you’re creating compelling content, an email will be your most valuable asset.
[05:00] Retention marketing involves customer recap and capturing email and SMS audiences.
- The technology can capture 40% of all US traffic and resolve it to a deliverable email address.
- Other types of data points could help in bringing all of this information.
[08:00] Some people may be uncomfortable with the idea of their information being triangulated.
- Online activities leave a trail of information for others, regardless of privacy concerns.
- Technology companies like Google and Facebook use this information to provide personalized and useful services.
[11:00] Younger generations are growing up in a world where invasive technology is the norm.
- Personal devices are incredibly useful in daily life, which is why people keep using them.
- Companies are using gathered information to improve their databases for better retention marketing.
[14:00] Multiple checks are in place to ensure that the brand is only getting US clients.
- The company's IPs are ring-fenced to only pick up US traffic and scrub non-US email addresses.
- Dr. Squash made 1.2 million in October of emails, resulting in a significant increase in traffic and purchases.
[17:00] Significantly increasing the email capture rate from 3% to 30%, for lean operations.
- Providing incentives beyond a 15% coupon can increase the email capture rate.
- Adding an exit-intent popup form will improve the email capture rate in e-commerce.
Craig, a distinguished CPA with over 30 years of experience in the financial services industry, has made a name for himself as the founder of groundbreaking real estate ventures. Apart from his successes in real estate, Craig is also known for his innovative wealth-creation strategies. He was featured in a TED Talk for his creation of the Wealth Factor, a platform that enables individuals to discuss their financial position openly and transparently. His passion for helping people grow their wealth has led him to start several startups that empower the common investor to access high-return investments that were previously out of their reach.
Craig has had an impressive career in finance and real estate. As a CPA, he was the head of reporting in corporate finance for a large insurance company, where he was responsible for all financial reporting and analysis. Over the past 10 years, Craig has also been investing in real estate, spending his free time acquiring properties and expanding his knowledge of the industry. Last year, he finally reached a point where he was able to leave his corporate job and focus solely on his real estate ventures. Craig’s accomplishments in both finance and real estate are truly noteworthy.
His journey of leaving his corporate job and pursuing his passion for real estate was a nerve-wracking decision, Craig felt excited about his new business and the opportunity to lead it. However, he soon realized that running a business is a 24/7 commitment that requires constant attention and dedication. He then made a strategic decision to leave corporate America and start investing in real estate.
Over a 10-year period, he acquired properties and built up an impressive real estate investment portfolio worth over 260 million dollars. This eventually led him to start his own real estate business and leave his corporate job behind. Today, he is focused on helping others to invest in large real estate transactions, such as 100-unit apartment buildings. By allowing investors to buy a share in the partnership, they can participate in the returns and tax benefits of real estate without having to manage the property themselves. He is passionate about empowering others to grow their wealth through real estate investing.
Craig now teaches his wealth-creation strategies to others. His real estate investment model enables common investors to access high-return investments that were previously out of their reach. Through his startups, Craig empowers individuals to develop their personalized wealth growth strategies and make sound investments in the real estate industry.
He found a way to simplify the process by focusing on three core areas: time, money, and knowledge. By drawing a triangle with each side representing the strength of their resources in each area, he was able to identify their strengths and weaknesses and work on improving them.
In building a successful business or real estate investment portfolio, it's crucial to have a balance of time, money, and knowledge. By assessing your strengths and weaknesses in each area, you can create a triangle that represents the size and strength of each side. With this framework, you can identify areas for improvement and work to build a well-rounded foundation for your endeavors. It's important to note that having a lot of money isn't enough if you don't have the knowledge to use it effectively. With dedication and effort, anyone can build a strong triangle and achieve their goals.
Craig works with corporate American individuals who lack time to study real estate investing due to their busy schedules. Many of these individuals also lack the knowledge required to invest in real estate. Craig's purpose is to provide them with the knowledge and help them become more efficient with their time to fast-track their real estate investment journey. His investors have seen significant wins after going through his program, with most of them gaining a high level of education in real estate investing, understanding basic terminologies, and investing in transactions that align with their goals. He emphasizes the importance of fully understanding the benefits of real estate before investing. Craig's remarkable achievements in the finance and real estate industry continue to inspire others to follow in his footsteps.
In this episode:
[2:00] Craig started in accounting as the head of reporting at a large insurance company.
- Investing in real estate for over a decade while working 60-70 hours a week.
- Craig finally left his corporate day job to focus on his real estate investments full-time.
[4:00] Investing in real estate was a way for Craig to leave corporate America, building up a
portfolio of properties over 10 years.
- Now focused on helping others invest in large real estate transactions.
- Passionate about providing a faster path to wealth through immediate investment in large transactions rather than taking a slow and painful route.
[6:00] There is value in seeking guidance from experts in the field of real estate investments.
- Mid-sized cities often offer great investment opportunities that are often overlooked in favor of larger metropolitan areas.
- There are always new groups of investors coming in to prop up the economy.
[8:00] Create a triangle chart with each side representing the length of time, knowledge, and
money available to determine strengths/weaknesses in each area.
- Identify three core tools for business owners or investors.
- Overwhelming aspects of building a real estate business to three critical areas.
[10:00] Maintain a balance between the three sides of the triangle, as each side is only as
strong as the other two.
- If one is low on knowledge but has money, you can pay someone to do the due diligence or invest in courses to guide them through the process.
- It's crucial to completely understand investment in time, money, and knowledge.
[12:00] Craig's program aims to fast-track clients with knowledge about real estate investing.
- Craig's clients are professionals with limited time due to work and family commitments.
- His clients gain a basic understanding of real estate investing and then invest in transactions with his guidance.
Ed Troxell is a video coach and online marketing expert teaching agents how to show up on video for their social media and marketing so they can close more deals. He has a coaching program specifically on video marketing called The Video Advantage where he helps real estate agents and other service-based business owners better understand how to use video and feel more comfortable with it to attract more qualified leads. Ed was ranked as one of the top 15 coaches in Santa Rosa by Influence Digest. As a former Apple Inc. employee, he brings a unique skill set to the table from sales, marketing, strategizing systems, and processes, to teaching the importance of showing up as yourself on video so that you can stand out from the competition and become the agent of choice.
Ed first started his business a little over seven years ago. He began with tech support and web design because that was his world. He came from a background of helping small businesses and nonprofits with their tech needs and being the techie on demand for them. When he started his business and went full-time to entrepreneurship, he had to market himself differently, and the only thing that would make him stand out was video. He found the solution, but it was also not great because he didn't want to be on camera. He didn't like the way he looked on camera or the sound of his voice.
Ed realized it wasn't about him anymore, it was about his business and making a bigger impact. He had to get comfortable with the uncomfortable and have a conversation with himself, asking if he wanted his business to be successful, and stand out. He had to start showing up on camera and it wasn’t just grabbing his phone and getting on video. He had to go live on camera on a program called Periscope, one of the first live-streaming platforms from back in the day.
The world wasn't watching him, but he went “live” to anybody who wanted to show up, which is a little terrifying, especially if you don't want to be on camera. Not only did that help his business, but it also helped him personally. The growth went both personally and professionally. When we start to narrow it down and focus, we can expand and reach more people. Ed advises people to have a profile that they are active on. Showing up as everything starts with you. A lot of people start with stories as the easiest way to get into video because you're not necessarily putting yourself out there like you would with a standard post.
Everything has a season. So does your content, which is what he teaches his clients, to be able to have a structure in place, know when they're going to have an on and off-season and be able to have content planned out so that it is easy to pick up their phone and share that content when they want, where they want. People must have more access to you. Attracting more of your ideal clients to start getting more calls and hits. Essentially getting your business to thrive.
In this episode:
[02:38] Ed realized that showing up on camera meant making a bigger impact on his business.
- Getting comfortable with the uncomfortable.
- Going live on camera on one of the first live-streaming platforms.
[05:52] How Ed helps people figure out what the best channels are to be on.
- Be on the ones that you're already active on, not just a profile.
- Start with stories as the easiest way to get into video.
[09:09] Coaching people through changing their mindset to condense into a small timeframe.
- Having 20 to 30-minute videos which don't get to the point.
- Keeping it under 10 minutes, ideally, five is great if you get straight to it.
[13:00] Sharing info gets people to know and trust you and gets them in consumption mode.
- Be consistent with your content and show up consistently.
- Always know what season you are in your business and have the repetition built up.
[16:28] Getting clients to transform into making bigger sales, and attracting bigger clients.
- Starting clients on video coaching with the right mindset.
- Feeling comfortable and confident with what you’re putting out there.
[18:09] How to allow people to have more access to you.
- Attract more of your ideal clients through the power of video.
- AI can't replace us, and the one thing differentiating us from everyone else is showing up on video as we are.
Ari Krzyzek is the CEO and Head of Strategy of Chykalophia. This creative technology agency helps women-led brands in FemTech & DTC achieve their goals with their brand through strategic positioning. Ari helps women-led companies delight their customers beyond a pretty design, focussing on its social and cultural impact and innovation through data and tech and visionaries behind them. She transforms the vision of a business into a tangible form that helps set the business apart from its competitors. Her one constant in her work is spot-on design for significant impact without fail because she specializes in establishing strong brand pillars and online experiences.
Ari is originally from a small island in Indonesia called Bali. Growing up she didn’t know what she wanted to be and when she finally decided what she wanted, it didn't get her parent's approval because they thought that she was going to be a starving artist. She had a great passion for design and felt intrigued by all things related to marketing and advertising. Translating ideas into something more tangible that people can connect with, gain more sales and create more impact on the community.
What people don't know about creating a brand is that it’s about understanding the company or brand's character. The purpose and how it impacts the audience. Every brand is unique because it's created for its specific audience. When you have a specific focus, it's easier for people to remember who you are and who you're serving. Ari came to realize that the type of people she ended up working with was women. As a woman founder building her own company, she was surprised at how amazing the community of women entrepreneurs and business owners was, they weren’t only super supportive, but they were warm with their guidance in everything that she needed to do.
Ari believes when you strategically position your brand to make a significant impact you have to go back to square one, re-assessing the marketing system and going to an agency or a specific expert for specific reasons to gain their knowledge and get the recommendation for the best practices. Essentially business exists to create customers and deliver a connection, messaging, and solutions for your target audience. Translating these different ideas and experiences for audiences online and getting traffic to the website by following the map they created.
Coming from a specific channel into a specific page on the website, what information they need to know for them to have confidence about the brand, themselves, the product, and services, all the way through the experience that they will get from clicking the buttons. Making everything feel like a seamless journey, with set pathways for users coming in and very specific actions to navigate them to the conversion point.
In this episode:
[02:06] When Ari decided to have a career in design, marketing, and advertising.
- Translating ideas into something more tangible that people can connect with.
- Gaining more sales and creating more impact on the community.
[05:33] Having another perspective of how people advertise around the world.
- How ads are mapped for us to make us respond.
- Always be focused on the specifics of your site.
[08:10] How Ari, as a woman founder started working with women-led organizations.
- Women are not only super supportive they guide and nurture you.
- Woman founders simply have bigger visions.
[11:20] Ari explains when you create a website that you have to consistently work on it.
- It should be an investment to gain more leads and more sales to support your business.
- There's no point in building a website if your marketing systems don’t play a specific role.
[15:15] Your business exists to create customers.
- Delivering connection, messaging, and solutions for your target audience.
- Start with the brand, right through the brand strategy to the web.
[20:40] When customers visit your website, it should be a seamless journey.
- Guide your customers so that they understand what they need.
- Have set pathways and very specific actions to get conversions.
Chris Dreyer is the CEO and Founder of Rankings.io, one of the most successful SEO agencies in the country that help elite personal injury law firms land serious injury and auto accident cases through Google’s organic search results. His company has the distinction of making the Inc. 5000 list five years in a row. He is also a Podcast Host and Author of Niching Up: The Narrower the Market, the Bigger the Prize. He believes that great opportunities come to those who simplify. Chris reveals ways to continue growth and success by focusing on a streamlined, specialized market and reducing prospects, discrediting the myths associated with selecting a specific target.
Chris has always been super competitive, playing baseball as a shortstop and pitcher, and basketball where he was the captain of their conference. He thought that he was going to stay in the athletic space and be a college coach. But life had other plans, he went to college and the first time he was on his way to the detention room he Googled how to make money online and found Ed Dale's course on how to make your first $10 in the digital market and that got him hooked. He decided to focus on the data-based space as 70% of his revenue was coming from less than 40% of his clientele, which was personal injury. People paid for that expertise as one of the most competitive niches. In the legal industry, there's a lot of money in PI.
Chris knew if he wanted to be remarkable, he had to be focused. He went deeper and saw different opportunities. Increasing his prices and getting better profit margins through efficiencies and illuminating waste. While working with PI attorneys he understood how to provide specific value. As the majority of personal injury attornies get their revenue through auto accidents, that was a serious challenge but because he was in that space he knew how to navigate and recommend it to his clients to pivot to other areas of the law. Being specific is very important as people like to do business with those who are similar to you, but being in a certain niche doesn't mean you have to say no to every single opportunity. It means you have the option to choose those that you can serve with purpose and passion.
Chris didn’t realize that the PI space was so competitive and had so many opportunities until he got into the legal space. He believes the more competent you are, the more your confidence grows and that prescription without diagnosis is malpractice. His company thoroughly diagnoses any opportunity before getting started, getting the deepest understanding so that they can create the most value. Choosing between going a productization route where it's repeatable and you get commoditized, or going deeper and having a bespoke offering that's specific or custom to that individual and that's what they've done thorough diagnosis. Becoming the choice so people intentionally seek their business and expertise.
In this episode:
[02:02] Chris shares how he made a shift from a competitive sportsman to the digital market.
- Playing baseball as a shortstop and basketball as the captain of their conference.
- Sitting in detention and Googled how to make money online, which hooked him.
[04:46] Chris decided to jump head-first into the niche of personal injury lawyers.
- How digital marketers think they can make a mark in that space.
- Increasing his prices and getting better profit margins through illuminating waste.
[07:18] Chris was perfecting his craft while constantly facing changes.
- While working with PI attorneys, Chris understood how to provide specific value.
- Be specific, as people like to do business with those who are similar to you.
[10:15] The PI space is so competitive with so much opportunity, especially in the legal space.
- Your confidence increases the more competent you are.
- Prescription without diagnosis is malpractice.
[15:47] How you can flip every downside into a positive.
- The best way to get referrals is to give referrals.
- Don’t dilute your value by segmenting the time you need to be dedicated to your genius.
[20:09] Chris explains how cycles occur in the agency space and treating people with integrity.
- Giving the most truthful information available and the power to say no.
- Being able to serve your clients at a much higher level.
When entrepreneurs want to hit results without mental exhaustion, they work with Midori Verity. With three decades of vetted experience and being CEO of Fuel to Fire, an accountability group for driven entrepreneurs and leaders focused on big goals, Midori knows what it takes to start, grow, and rapidly scale a business effortlessly. Whether she’s consulting with startups for Fortune 500 Silicon Valley giants, Midori’s unique approach unlocks the potential in the entrepreneurs and organizations she coaches. If you’re a top producer in your field or business and don’t know how to get where you want to be or to look for accountability to keep you focused so you can elevate your performance and land that next-level opportunity, Midori will get you there.
Since she completed college, she has been the owner of her own company. She and her husband started a company, but they had no idea what they were doing. It was beneficial that she ran her company into so many problems because it allowed her to pick up many valuable lessons along the way. She broke away from the original company that she and her husband started around 12 years after it was established and embarked on a solo career, which eventually led her to counsel other business owners and entrepreneurs.
Midori can see past difficulties and provide assistance where it is required, which is one of the things that make her such an excellent listener and very successful in business. Fuel to Fire came up with a method that she calls the Summit Goal Mapping Framework after modifying trends in the business world to meet the requirements of her customers. The summit is the ultimate highest point. This will get split down into approachable objectives which become your objectives for three months, sometimes known as your 90-day goals, making sure that the objectives for your strategy are quantifiable and have a plan of action to do it.
It’s essential to break it down into manageable chunks so that it’s not so daunting. After six weeks, you’ll review it to see if you have attained what you had established. Just before the conclusion of the 90-day report, you evaluate everything once more and figure out what your next 90-day strategy, objectives, and actions will be.
The most significant obstacle that most entrepreneurs face is while they’re busy juggling different responsibilities to maintain their objectives to have tangible steps to get towards that goal. Midori can't stress how important it is for you to be truthful and take her advice seriously. You have no choice but to confront those insurmountable obstacles head-on, however difficult it may seem. It’s quite beneficial for you to have someone by your side who can guide and serve you, as a coach.
In this episode:
[02:30] Midori explains how she unlocks the potential of business owners and organizations.
- She trains her clients with a one-of-a-kind strategy.
- Running her company into a lot of problems was beneficial as she learned valuable lessons.
[05:11] Figuring out what it is that you want and what your zone of genius is.
- Getting aligned in your company and choosing your role.
- Be focused on the things that you're really good at, that you love to do, and make your heart sing.
[10:12] Midori has tweaked OKRs, known for objectives and key results using the EOS system.
- Along with Rockefeller's habits, she created the summit goal mapping framework.
- You have the summit at the top, taking it on in quarterly 90-day approach goals.
[12:19] Setting up your action steps to double your revenue.
- Identify what you're doing every single week.
- Makes it more bite-size so it doesn't feel so overwhelming and reviewed.
[15:37] How to stay focused and make your goals come to fruition without getting off the trail?
- Accountability with motivated people that you respect from a business perspective.
- Showing up and working harder because you don't want to disappoint yourself.
[20:00] Be honest, face those big hairy challenges head-on instead of ignoring them.
- Ask for some feedback from those who’ve made a success.
- Having accountability and getting a mentor at Fuel the Fire.
Olesya Wilson has developed a unique approach to helping people improve their health and well-being. She is a certified nutritionist, functional diagnostic practitioner, and energy healer. Her approach integrates cutting-edge lab testing, the latest discoveries in biological science, ancient herbal medicine, and revolutionary psychosomatic and energy healing practices. Through her approach, Olesya helps people reverse the aging process and end chronic health problems, allowing them to thrive and enjoy a better quality of life.
Originally from Russia, Olesya now resides in Florida with her family, which includes two children, two dogs, and her spouse. She focuses on the mind, body, and soul connection. Her holistic approach encourages individuals to start by investing in their physical state to enhance their overall journey. Olesya specializes in promoting balance and harmony and empowering individuals to take control of their health. She believes that it is important not to blindly trust others regarding one's body, but to personally understand what is happening within it.
This understanding can be achieved through test results, being in touch with what your body is communicating to you, taking hold of your inner self, and being proactive in your journey. Olesya suggests that self-observation and discovery are key to understanding your purpose and excitement in life. Testing can provide different paths, but it is ultimately up to the individual to make informed decisions about their health. She argues that if an individual's soul doesn't align with the results they see around them, it does not indicate a problem. Instead, it may signify a desire for more self-discovery and exploration. By embracing this mindset, you can break free of limiting beliefs and uncover your true potential.
Olesya’s approach to wellness involves using lab tests to identify potential imbalances in neurotransmitters, hormones, and mood. However, it’s most important to trust your own experience over the results of a lab test. Her experience with different diets, including dry fasting, emphasizes the importance of proper digestion for overall good physical condition. Digestion starts with the brain, and individuals must be mindful of the thoughts they allow into their minds by aligning the mind and body and practicing precision healing.
Having a clear and healthy body leads to a clear mind and better leadership qualities. By removing harmful substances such as parasites, infections, and heavy metals, individuals can transform their environment and improve their overall well-being. It is crucial to experiment and find what works best for your own body. Practicing new habits for at least three weeks to see how they affect your body and being mindful of not letting others influence your choices. Enjoying the journey toward better health, wealth, and relationships instead of solely focusing on the end result.
In this episode:
[2:00] Understanding your body and how different foods or products interact with it.
- Blood tests and other diagnostic tools are utilized to gain a deeper understanding.
- How you can refocus your energy to live a better life.
[4:00] Achieving a higher level by aligning the mind, body, and soul for precision healing.
- Lab tests are used to gain insights, but a person's beliefs are valued as most important.
- Digestion is critical, even thoughts and stress can have an impact on it.
[6:00] Maintaining healthy habits during stressful periods.
- Regaining a significant change in energy levels.
- Treating the body as an investment.
[8:00] Taking a critical approach to evaluating information and questioning its sources.
- Consulting with trusted experts to help verify the information.
- Be mindful and selective to distinguish between what your body needs.
[10:00] Experiment with different approaches but stay true to your core values and goals.
- New habits and dietary changes need two to three weeks for evaluation.
- Listen to your body and trust its signals to determine what works best for you.
[12:00] Experiment with different approaches and don't be afraid to try something new.
- When it comes to changing your approach to nutrition and health.
- Be mindful of misinformation and illusions in the world of health and nutrition by approaching new information with a critical eye.
Meena Kumari Adnani is a Self Empowerment and Business Coach for women, an international speaker, and a former lawyer. She is a qualified solicitor in England and Wales and an attorney in New York. She has held senior executive roles in renowned international public-listed companies in Singapore, London, and Indonesia, and oversees business development, sales, and marketing. Meena’s amazing story about losing all of her wealth in 2016 when her bank account was zero, to hitting her first seven figures in 2 years is beyond inspiring. Since then, she has invested in multiple properties and created a stream of passive income.
Meena now teaches women how to build their self-worth and their net worth because this is the legacy she wants to create - women who are taped to their full potential so that they can be, do, and have what they desire. Meena is the first educated woman in her family and the first self-made millionaire.
She is passionate about developing a mindset where you realize that you are not a product of your environment, but you can create the environment that you want. For her, the opportunities were not there growing up, which was very clear since she was a child. She knew the difference between being given the opportunity to live the life that she didn't want versus the life that she wanted and something she had to create.
Meena believes that a lot of people are not conscious of the link between action and consequence many times. Action that leads to the consequence that we do not want. If you want to lose 10 pounds or 30 pounds, but you don't change your lifestyle, you don't go to the gym, you eat the same thing you do, you know very well continuing to live and cultivate those habits and taking those actions is not going to lead you to the consequence that you want. Meena’s always been very aware of the fact that whatever actions she takes today are going to be toward the life she will live in the future.
She encourages people to ask this question every single day: “Am I a victim or a creator?” Checking your mindset. When things don't work in your business and it slows you down to remind yourself. If you continue to believe that circumstances are beyond you, you will continue staying in that victim mentality. Focus on your bigger goals, which means that everything else that comes along the way is just an obstacle that you can overcome versus something that's just going to prevent you from being able to achieve something that you want.
Meena always uses different tools when she’s working with people as everyone has a different story. She guides you to make that shift, helps you to develop your ideas, and create a personal brand. It's not an overnight process. It takes time. Meena focuses on always being mindful, continuously honing in on your craft, being really good at what you do, and realizing your calling.
In this episode:
[02:00] Meena shares her background.
- Being Indian, but born and raised in Indonesia, as one of eight kids.
- Having a pretty traditional family and not being allowed to get an education.
[04:05] Having poor universities around and getting taught in Basa, the language in Indonesia.
- Meena didn’t want to continue studying where she lived and went overseas.
- Spreading her wings, learning about other cultures, and experiencing the world.
[08:42] Developing a mindset where you realize that you are not a product of your environment.
- Addressing the link between action and consequence.
- Choosing to either become a victim or a creator.
[10:35] Creating the life she wanted, having bigger goals, and focusing on those goals.
- Everything that comes in the way is an obstacle to overcome.
- Arming women with the right tools to get them to flourish.
[14:00] Meena explains how your subconscious body can continue to play the story of your past.
- Having a lack of self-worth because of abandonment.
- Getting to close the gap in your mind and your current situation.
[17:13] Working with clients to build a personal brand is not an overnight process.
- When you start out feeling anxious, you deplete your energy and clients can sense that.
- What are the things you can do without being attached to the outcome?
Kevin Kepple is a Gallup Certified Strengths Coach and the founder of Kepple Coaching. Kevin has coached thousands of people with a great tool called Strings Finders, which gives you insight into your highest best self, truly owning the natural talents you have and pointing all of your creative energy to evolve into higher levels of freedom. Through the Kepple Coaching Programs, Kevin works with leaders, executives, entrepreneurs, and business owners. Helping to unlock their genius and maximize the success and impact they have to increase their revenue. His coaching and training teach others to work as a team and become leaders of leaders, finding freedom from their thoughts to be their best selves.
Kevin’s passion is working alongside people that are feeling stuck in some area of their business or life and helping them get unstuck to find that flow and convert that into real-world abundance and wealth. He focuses on two questions when it comes to leadership, the first is: What do you do and why? This shows your purpose. If you can't answer those very simply, then you don't understand them. If you don't know what you want, how would you know if you got it?
Secondly, how are you mixing generosity into this? Once you're clear on what it is you want, then you need to understand what's stopping you from getting it. Where are your actions and behaviors misaligned with it? The goal is not perfection, it's to be better than you were yesterday. Owning your genius is to do with habits and not just natural talent. Kevin uses StrengthFinders as an assessment tool. Looking at natural talents on a report always shows the same 34 talents just in a different order. What's rare is people who use those talents on demand as strengths and have great potential for elite performance. Be aware of your talents and don’t play the comparison game, because it’s the thief of joy.
Master the skill of choosing love over fear, because every action we've ever taken came from one of those two places. It was either fear-based and it's a reaction and resistance, or it's love based and it is creation and acceptance. When you react and create resistance, then you just repeat a past pattern or behavior that's not serving you. Resistance leads to stress because energy flows to the path of least resistance. That's why water flows downhill. When you create a pathway to Creation and do the hard things and make that normal, then that's the path of least resistance, and that's where all your energy's going to flow. Whatever you’re focused on, you’ll create more of. Fear will manifest as anger, guilt, shame, remorse, apathy, pride, and ego. Choosing love is really powerful because when you treat people with unconditional love, it’s about humanity. Connect with people and build mutually beneficial co-creating relationships.
In this episode:
[01:40] Kevin tells his story about getting where he is today
- Hiring coaches to coach him because he wanted to go further faster
- Get insight into what your best self looks like and truly own your natural talents
[03:34] How poor leaders and great leaders need help
- Being demotivated can cause you to quit and create immense problems
- If you’re good, to know what skills to brush up on
[05:00] Knowing what you want and what you’re passionate about
- Finding a better way and helping people see what better looks like
- Assessing your strengths and what is already awesome, and then amplifying that
[06:40] Owning your genius has much more to do with habits than it does with natural talent
- Seeing thousands of reports with the same 34 talents just in a different order
- Don't fall into a comparison game because you’ll either feel inferior or superior
[09:05] Choosing love over fear allows you to create, accept and move forward
- Creating resistance is repeating a past pattern that's not serving you
- Fear manifests as anger, guilt, shame, remorse, apathy, pride, and ego
[15:09] Kevin shares that when someone took his assessments and leveled up through his program
- Working with a powerful CEO with tons of success but she was really stressed
- Using your natural sources of energy is the most powerful version of creative output
Jason Skeesick is a US Army Veteran, Coach, and Entrepreneurial Evangelist. He is a father, husband, fighter, and carrier of heavy things. His company Spear and Clover helps businesses with passionate leaders, talented teams, and strong playbooks go from contenders to Championship Dynasty Organizations. You can find Jason hosting the weekly Spear and Clover Podcast available on Youtube and across all audio platforms. Through his organization, Jason helps passionate entrepreneurs build the foundations and frameworks they need to impact the world. The goal-setting process is an innovative practice that the highest performers in the sports, business, and entertainment industries use to achieve their near-impossible.
When Jason joined the United States Army he obtained a military mindset that he recognized balanced out what he calls his spirit of the puppy, this real passion and exuberance to try new things and meet new people, and have a lot of fun, with the discipline, hard work, responsibility and stepping forward. He has the benefit of a boundless gas tank to do things that he’s passionate about. With the structure of adding his military mindset and making sure that he fulfills the obligations that he has to himself, his family, his team, and his clients.
Getting back from the military, Jason went to school for finance and the world of corporate finance. In the spirit of the puppy, he opened a small CrossFit gym in a dusty fourth-floor warehouse in Chicago. He tried to do both of those things at the same time and it wasn't until he was working on 50 million deals and sitting across the table from millionaires that he realized the only thing he could think about was his little 90-person, $9,000 a month CrossFit gym. He then decided to take a circuitous path and leave the corporate world to focus on becoming a full-time entrepreneur and growing the tribe that he was so passionate about.
When Jason transitioned, he knew that it was a risk but didn’t want to play the game of always serving at the leisure of someone else or being at the top of the pyramid that he was at. He started focussing on teaching people to master themselves. Running a CrossFit gym is to become an expert at fielding a professional team that executes at an unbelievably professional level. Asking questions to find the pain points to figure out the foundation, which is the mission of your business, why it is important to you, what your core values are personally, and what your core values as a business are. How to take the magic and scale that out to science and impact the world in a massive way. Essentially that's what Dynasty Defined is all about. Establishing a culture to accomplish the biggest hairiest goals. Helping people set those goals and figure out what it is that they really need to do in order to achieve them.
In this episode:
[01:57] Jason shares his journey and passion for becoming an entrepreneur.
- Being born with the spirit of a puppy which is his high energy.
- Balanced out with his second core value, the military mindset.
[04:07] Jason was working on 50 million deals, sitting across the table from millionaires.
- He left the corporate world to focus on becoming a full-time entrepreneur.
- Growing his tribe that he was so passionate about and enjoyed so much.
[7:00] Jason explains the transition from his regular paycheck job to being an entrepreneur.
- Jason believes that you can get a better return with more risk.
- He didn't want to be at the top of the pyramid that he was at.
[11:01] Teaching and helping people to master themselves.
- You become an expert at fielding a professional team who doesn't make a lot of money.
- Getting entrepreneurs to take the magic and scale that out to science to impact the world in a massive way.
[16:50] Working in analytical jobs taught Jason how to troubleshoot.
- Breaking down big problems into very small consumable bites and quickly solving any problem becomes very simple.
- Basing your goals on things you can control.
[21:00] The United States Army taught Jason to execute incredibly difficult missions.
- So many visionary entrepreneurs are cursed by what we call shiny object syndrome.
- Defining exactly what the mountain is that they want to climb in as much detail as possible.
Faisal Hoque is an accomplished entrepreneur, thought leader, technology innovator, and advisor to CEOs, BODs, and the US federal government with more than 25 years of cross-industry success. He is an award-winning author of the #1 Wall Street Journal and USA Today bestseller "LIFT", the Wall Street Journal #2, and USA Today bestseller "Everything Connects" as well as other publications. He is the founder and Managing Director of Shadoka, and the Founder and Chair at NextChapter. His broad areas of expertise include innovation, leadership, management, sustainable growth, transformation, strategy, governance, M&A, frameworks, and digital platforms. He is a 3-time award-winning Founder and CEO of Deloitte Technology Fast 50 and Deloitte Technology Fast 500™.
What sets Faisal apart is the unique position and perspective he has always maintained, which is grounded in hardcore technology with deep roots in leading-edge management science. As he’s grown through his career, he realized that the real challenge is to connect with people and lead them with influence and inspiration. Although technology has a role, especially with automation and giving accurate information, it’s not only about the data that allow you to make better decisions but automates a lot of money. The things we don't want to do and technology can do better, but the aspect of creativity and mobilization of a workforce inspires people to do the next big thing. Which all comes down to humanity.
As a technologist, there’s a moral role in what should be pushed out there and consumed, and what's harmful or impactful. As a leader, you have the opportunity and the responsibility to drive people to do their best, and that's where the notion of mindfulness and empathy comes in. Empathy and mindfulness don’t only apply on a personal level, it has huge implications for an organization and outside of an organization as a whole. It allows you to understand the situation of the collective community in terms of what they need, what issues they're dealing with, and how they're going to react to a particular situation. Command, control, and toxic leadership don't work for a long-term directive. Sooner or later, it will all fall apart. When looking at successful brands, you get the feeling of a personal connection they have with each of the customers they serve, whether that's B2B or B2C.
When companies want to get their processes in line and improve their external image, as well as their morale inside. Faisal guides them with fundamental caution, starting with who they are, what they're trying to become, and what their purpose is. It needs to start with understanding who you are today, who you want to be tomorrow, and how you move forward, and that comes from knowing the current and defining the future state. Designing a set of processes that allows you to get there and aligning everybody around that notion of Why What and How.
In this episode:
[01:23] Faisal shares his intersection of humanity, science, and technology.
- Starting out as a technologist, building products and companies around technology.
- The challenge is connecting with people and leading, influencing, and inspiring them.
[3:00] Implementing AI into our content writing and management skills.
- Technology’s role is automation and giving accurate information for better decisions.
- As a technologist, there’s a moral role in what should be pushed and what's harmful and impactful.
[05:38] Empathy & mindfulness are personal but have huge implications for an organization.
- To understand the collective community in terms of what they need.
- Not being attuned to that will make you misfire.
[08:34] Looking at a company like Nike, serving a very wide customer base.
- Trying to push the inner human spirit, the founder's mantra.
- Focusing on social impact, which is an empathy-driven mindset.
[11:00] Products stand for X, Y, and Z, conveying an identity and a solution.
- Talking about who you are becoming by purchasing this product.
- This notion of enablement and accessibility.
[13:00] Starting with fundamental caution, why, what, and how.
- Get assessed on your current state to create a future state.
- Understand who you are today and who you want to be tomorrow and how to move forward.
Chris Joyce is the founder of 24 companies in high-tech consumer goods, health, and manufacturing. His products have been sold in more than 11,000 stores in 23 countries, and the users of his tech products are spread over 148 countries across the globe. Chris's newest venture is Gusher a simple, quick, and easy way to build a startup. Chris believes that great ideas can come from anyone, anywhere. The market and not venture capitalists should be the judge of whether or not these ideas see the light of day.
Chris’s biggest company was a company called Olo Food which was the largest low carbohydrate manufacturer in the world. It started off when he had $1,200 to his name and was almost homeless. One morning, he wanted a low-carbohydrate blueberry muffin. He had been eating eggs and bacon for three years and got fed up with it. He started looking for recipes and at that time there was nothing, not even on the shelves. Chris decided that he was going to do whatever it took to get a low-carbohydrate blueberry muffin.
He didn’t think of making a low-carbohydrate blueberry muffin, or if it will be shelf-stable, or that it had to have less than three grams of carbohydrates or not have wheat flour and everything else in it. All of those things evolved with time. Chris started reaching out to over 500 food chemists who all told him it couldn't be done. As a founder, it wasn’t his job to be an expert in all these different verticals. It was his job to surround himself with the most brilliant people in that field to go ahead and solve the problem.
Chris has never been one for marketing people or building sales organizations, he’s always been great to get things started and attract people into the deal. He believes if you're not able to go ahead and attract people into your company, those ideas should be buried. All great things start out as little ideas, something that burns inside of you, and when you put it out there and keep going it will become its own thing.
There are specific ways to test if your idea is great. The biggest aspect is attracting a team to join your company right from the get-go to bring that idea to life. The biggest market validation is people willing to support you when they fundamentally believe in your idea. You just have to have a commonality of purpose. As a founder, you do have to remind them at times to focus on what road they're on. There is no such thing as pulling somebody up a mountain. Either the people willingly go up a mountain or they don't.
In this episode:
[01:10] Chris started many companies, created products, and takes risks by being original.
- Having the tools in order to make things happen.
- Dealing with your own pain points to find new ideas.
- Riding the rollercoaster of awesomeness by sticking with it and never giving up.
[03:33] Chris shares how he solves problems in order to bring successful products to market.
- Starting the largest low carbohydrate manufacturer in the world.
- How startup founders are excessively creative thinkers seeing the world as blocks that you can move around.
[05:44] When people reject your idea, how to go out and get it made?
- Getting a team together that knows what they’re doing.
- Identify the problem and a possible pathway to the solution.
[10:41] There’s a method to figure out which ideas to move forward with and which ones to drop.
- Doing a fundamental litmus test.
- Ludicrous ideas should be let out because they have the most potential.
[13:35] Attracting a team with people willing to join your company right from the get-go.
- When people join your company in exchange for equity or performance-based equity.
- You don’t need a penny to get to the 10 million in sales level.
[16:06] Chris gives an example of the kind of people you need for your company.
- Simply ask for help when you start your mission to do something great.
- Having a commonality of purpose and never pulling somebody up a mountain.
Sam Jacobs is the author of a new bestselling book "Kind Folks Finish First: The Considerate Path to Success in Business and Life". Weaving practical business lessons with fresh perspectives on how you can achieve success. Sam focuses on proven principles that have helped thousands reach their goals in every arena. He believes that helping others shouldn’t be a sacrifice, but rather a long-term strategy that can inspire your success, get you prepared to take the exit ramp, change direction, and charge your future with generosity. Sam is also the Founder and CEO of Pavilion, a global organization with over 9,000 Members and hubs in every major city in the world, with a private membership for leaders of all levels. Through this organization, Sam provides support, assistance, education, and career growth. Helping startup professionals grow more quickly with community-powered learning.
Pavilion primarily focuses on revenue, for sales leaders, marketing leaders, customer success leaders, and people talking to customers working with companies, to help them succeed. Providing community-powered learning, training, support, and resources to help individuals grow as professionals, helping them reach the C-Suite, eventually becoming CEOs and leaders, and in turn, helping their companies increase their effectivity through their membership. Through Pavilion University, an online training and learning course in schools they’ve built over a hundred in-person experiences every year. Groups meet regularly to share best practices and challenges and interact with each other for help and support.
Staying practical actually helps you be better at your job. From teaching people the math of unit economics and customer acquisition, all the way to negotiating your Executive Compensation Agreement and how to modify different employment agreements so that you can protect yourself better, and unlock your professional potential.
When they were originally growing, they had Chapter Heads, like a multi-level marketing organization where they would get paid a percentage of dues for people that they signed up. Ultimately it became big enough to not actively have to grow the membership and Sam created a program called Pavilion Ambassadors. People who advocate on behalf of Pavilion, in many different cities, companies, and industries and champion their success. Their growth strategy has come from word of mouth, really helping people and making an impact in their lives, the concept of net promoter score.
Sam’s book is about the story of his career and the founding of the company Pavilion when he decided to stop keeping score. Helping somebody and not sending them an invoice, in some ways, it’s the antithesis of everything that we've been taught. But it doesn't mean being foolish or naive, and it doesn't mean being completely innocent. If you can stop keeping score and believe in a non-zero-sum world where there are a lot of macroeconomic factors that might impact your success on any given day relative to not keeping score. The message is about differentiation in a competitive world.
Professional success isn't all that it's cracked up to be, be ambitious, try your hardest, and be diligent. But separate yourself from the pack by investing in kindness, and building relationships, not transactions. Create goodwill, invest in karma, and then watch what comes back to you.
In this episode:
[02:00] Pavilion University is an online training course in schools focused on revenue and sales.
- How to make money for your company.
- Over a hundred in-person experiences.
[04:49] The labor market claims that we're not in a recession.
- Coinbase laying off 20% of its employees.
- Comparing working in Corporate with 300 people to working by yourself and missing interacting with others.
[08:03] There’s a need for key champions within the community.
- Creating the program called Pavilion Ambassadors.
- Having a growth strategy historically comes from word of mouth.
[10:45] Stop keeping score and believe in a non-zero-sum world.
- Macroeconomic factors that might impact your success.
- Things you can do to advance your career.
[13:58] Create goodwill, invest in karma, and watch what comes back to you.
- The idea and philosophy that led to Pavilion's success.
- I'm not gonna convert this guy.
[18:11] Like-minded people with shared goals and values come together to help and support
each other.
- Over a hundred Salon style thought-leadership dinners yearly.
- Those 15-minute segments.
Leslie is the co-founder and co-owner of Riverbend Consulting. She solves problems for Amazon sellers and vendors, helping hundreds of third-party sellers get their Amazon accounts and ASINs back up and running after a suspension, deactivation, or block. Leslie leverages two decades as a small business consultant advising clients on profitability and operational performance. She’s aimed at improving both with practical and real-world solutions. She has been on Amazon for more than a decade and has seen a lot of trends on the platform.Leslie started out as a seller and then had friends and colleagues who were having problems with the platform, getting their accounts suspended and items were taken down and she started applying those old-school consulting skills to help them out.
Whether you're an established brand or you're someone brand new looking for a side hustle, the key is finding the right product, something you can sell where you don’t have competition on your listing, or beat the competition. Specialty products are the bomb on Amazon, and people that are successful have solved problems in their own lives. Lesley suggests looking for a business park with manufacturers in a town or city nearby. Many of them only sell to wholesalers or large retailers but they might not be online because they've never thought about it. Finding just a few of those small businesses in your area will give you unique products to sell online.
Recently Amazon has started adding accessibility to brand owners, allowing them to reach out to their customers and make special offers. For people who own a Shopify store, there's a new option where Amazon will fulfill the orders for your Shopify store. You ship all of the inventory to an Amazon fulfillment center with a checkout option that is for Prime on the Shopify store, called Buy With Prime, and in that case, you own the customer list and get the benefit of all the fulfillment and customer service being done by Amazon for you.
For a new product launch on Amazon, you have the option of doing paid ads and pay-per-click advertising. Ad campaigns on Amazon are their own animal and can be challenging. For organic listings, you can optimize your listing with great SEO as well as copywriting, headline writing for item descriptions, and great images. During that first launch period, you really need to have them all.
In this episode:
[01:56] Lesley has been selling for so long that she’s seen many trends on the platform.
- Started out helping friends whose accounts were suspended
- Using her consultant's success dealing with a giant like Amazon.
[05:03] Getting on Amazon for the first time, as an established brand or a side hustle.
- The big key is finding the right product.
- If you have Amazon-only offerings how to not hurt your channel?
[08:33] Living in a small town where there are several business parks and manufacturers to use.
- Putting their products online.
- Business, industrial and scientific categories can get a decent volume of sales.
[11:45] Being one of Amazon’s Millions of prime members.
- Opting for a one-time purchase or a subscription.
- Looking at choices on how often you want subscriptions delivered.
[15:07] How to get Amazon to default the radio button to subscribe and save.
- Not having to pay for the acquisition of customers.
- Testing all your products on Amazon to have repeat buyers.
[20:07] Lesley speaks about some of the software tools to use on Amazon.
- Putting keywords about certain products to pull up all competitive listings.
- Another tool to tell you how many searches of what people are looking for there are.
Jonny is the Fractional CMO and CEO of Fleet Marketing, an award-winning digital marketing agency with strong roots in SEO. They support businesses to develop and implement effective digital marketing outlying online sales and engagement strategies. Jonny also runs workshops and delivers bespoke training for organizations and individuals. He has been helping ambitious companies to grow for the last 25 years. It's what he loves to do, taking a data-led approach to marketing that's rooted in the latest SEO expertise.
Jonny was an optician and established an online business selling sunglasses in 1999. They were at the top of Google for everything to do with sunglasses and more prominent than some of the big retailers. In about five years their sales dropped because they had been moved from page one of Google to page seven due to some penalty. Jonny learned all about SEO and Google and became very passionate about the SEO industry by staying ahead of the game in terms of trying, testing, and experimenting to trigger Google penalties. In the early days, Google and SEO were the new Yellow pages and it was a prominent place to feature.
Google is this huge database and a bit like an Excel sheet where there are many different columns, many different rows, and a schema. You have the ability to wrap code around content to enter data in a structured way into relevant columns within the Excel sheet, making it really simplistic. If you can get Google to trust the data that’s inputted, it's going to want to use it in ways that offer an enhanced experience to its users.
There are tools like WordLift and InLinks that are brilliant. Just by adding one snippet of code to your website, you can have a dashboard to control all the content which will make it easy to manage. Purely by adding schema across a website, traffic can be increased 25% or more. On some websites, Fleet Marketing could increase traffic by 800% within 30 days. By installing Google Analytics, a free product to help one manage and report on the traffic that you're working on, you're allowing Google to see both what's happening on the outside and what's happening on the inside simultaneously.
The benefits of closing that gap and giving Google access to what's going on on the website will ensure that you set up event tracking and conversion tracking, especially in Google Analytics. Suppose you can demonstrate to Google that they can trust you, where people are engaging on your website, doing the things that you want them to do, whether it’s scrolling down, watching a video, clicking a button, filling out a form, or buying a product. In that case, there's a higher chance of Google using you in search results to appear at the top.
In this episode:
[01:49] How Google is forever changing the rules.
- Getting a Google penalty and going through two SEO agencies.
- Dealing with the frustrations of the SEO industry.
[06:32] Having structured data with different columns and rows.
- Imagine Google as an Excel Sheet.
- With Schema, you've got the ability to wrap code around content.
[09:17] Looking at a tool like InLinks.
- Adding one snippet of code to your website and controlling all the content.
- Optimizing Organization Schema and making sure to enter as much data as possible.
[12:17] Influence how Google is viewing your business.
- Using a free tool like Google Analytics to track your site.
- From the engagement on your website, scrolling, clicking, and filling out a form, to buying.
[14:10] Give Google the ability to see the back end and the front end of your site.
- The functionalities you get by using Google products.
- The more data you give, the more chance that you'll be used in search results.
[16:58] Cheating or giving the wrong information will make you lose.
- Google has to trust you.
- How Wikipedia always appears on the first page of Google.
Josh Ramsey is the Business Development Manager at ClearBrand.com. A digital Marketing Agency focussed on data-driven marketing that gets results, more leads, and sales. He believes that without good marketing, businesses die and people suffer. Josh stands on the shoulders of giants who have done the research and have the experience. He is here to share these truths and practical tools to help businesses thrive because he believes that entrepreneurs and marketers with ethical and scientific marketing strategies can change the world. With the framework of building memories, maximizing availability, and reaching the market, by revealing simple and profound questions to assist in strategic marketing efforts. He also runs a podcast show, focusing on building relationships and adding value in the marketing space.
ClearBrand is not just laser-focused on getting the answers that clients are looking for, right on the first day but arrives with the right questions. What they have done is built a system that can implement the finding of those answers using very good questions. Making sure that the strategies their clients and companies use throughout the marketplace get them the results that they need for leads and sales.
On both the creative and scientific sides, they have a great framework to apply the approach of getting marketing results, called the Clear Brand Marketing Flywheel. The best way to get creativity across is to start with building memories, and they use stories to do that. They light up their customer's brains with stories and connect with them emotionally. Using distinctive designs to ensure that they are recognizable and memorable. When customers move into a buying moment, they are ready. Following downstream marketing actions to return much more value, less marketing, more time, less waste, and more leads in sales.
When working with any client, Josh will focus on questions and the first thing he will do is send them a comparative survey. Using stories to communicate and figure out where their sales are currently working, if they are a start-up, and what the competitors are doing. Gathering loads of information by constantly researching the product or service industry space that they’re in. The team will look at existing competitors and compile the initial strategy for building out the brand, or changing the way the brand is positioned without changing it much. This is the first step of collecting data to build out something recognizable and memorable. Once building out a solid foundation with story and design, they will make the offer available everywhere, making it easy for customers to buy the product or service.
The story lights up seven parts of the human brain as opposed to just facts and figures, which only light up two. The core of the story connects cause and effect. Getting people to recognize why they care about you, reaching as many users as possible, and looking at what the data tells them. Going back to the story and building more connections with more users. Understanding how to scale your income through connections and having a frame of how to apply creative balance with systems and structures that are sustainable and profitable.
In this episode:
[01:39] Josh explains what Clear Brand is all about
- Building a system to implement the finding of answers using great questions.
- Results for clients and companies that they are looking for become leads and sales.
[04:03] Doing avatar work and going back to basics to figure out their ideal clients.
- The first thing when working with any client is to send them a comparative survey.
- Using ‘story’ to communicate with customers.
[07:22] When tracking all interactions on an app.
- Collecting data and feedback to make decisions based on evidence.
- Maximizing availability to build out a solid foundation with story and design.
[12:23] Looking at the importance of tagline, broken down into multiple subgroups and avatars.
- Leaning into the idea of the niche or avatar, but being aware of word focus.
- Growing a great brand lies in the need to maximize as much of the market as possible.
[16:48] Having fundamental approaches to help avoid downstream.
- When hitting the nexus of owning the data, understanding it, and creating that story.
- Having desired income to reinvest and open up other user demographics in the market.
[20:57] The beauty of the market is that excellence should be the ticket to play for everyone.
- The most fundamental question to ask is, is this product/service excellent by changing people's lives?
- The marketplace should be entry-level.
Dr. Victor Manzo has been a Business Neuroscience/Mindset Coach for the past four years working with various entrepreneurs. His primary focus is working with the individual's mindset, changing belief systems, and solving the root cause of the deficiency. Victor helps people build business principles and believes that accountability is consequential. He is also a Certified Pediatric Chiropractor, Podcaster, Inspirational Speaker, Co-founder and Co-owner of The Wellness Path, Founder and Owner of Empower Your Reality, an online conscious expanding school, and has written three books.
His journey started at chiropractic school and learning that it’s broken down into three principles, philosophy, art, and science. Victor wanted to understand people’s consciousness levels so he studied energy healing and became a reiki master and trainer. He didn't know at the time, that he was going to learn about spirituality, universal laws, and how quantum physics is proving how consciousness plays a role in our lives.
He thought making a huge impact on his community and making a lot of money by being a chiropractor, he'd be on top of the world but he wasn't. He started doing deep soul-seeking and changed things around in his business, taking financial hits on purpose. Implementing the power of the mind through his studies of neuroscience, he understood how the brain develops, learns, and adapts. He went on a testing journey of everything he knew and started to apply it, and all of a sudden he experienced success a lot more effortlessly.
Listening to all the experts in business, self-help, and personal development doing the grind, hustle mentality, burning himself out, and then doing the total opposite and getting just the same amount of success or even more while working less. That's where the pivot moment happened. Not getting caught in western civilization but shifting gears. Victor started his side hustle doing business coaching and in 2022 he made the full transition from chiropractor practicing to coaching.
He wanted to make an impact by serving and helping as many people as he could from the world's global standpoint. With a healthy dose of self-awareness, alignment becomes a more purposeful process. Learning to navigate instead of trying to let the mind fixate on things so much that you lose out on beautiful experiences and can't hear your inner voice anymore.
In this episode:
[01:25] Victor takes us through his journey of achieving all his accolades
- How chiropractic’s broken down into three principles, philosophy, art, and science.
- Understanding the depths of healing.
[03:22] Victor started implementing the power of the mind.
- Knowing neuroscience through his studies as a chiropractor.
- Experiencing success effortlessly.
[08:47] From the world's global standpoint Victor analyzes his vision and impact.
- Getting a healthy dose of self-awareness to figure out that you’re destined for greatness.
- Accessing different parts of the brain to activate what you need to do.
[12:31] Victor shares how to get into a peak state of imagination.
- Meditation helps you reconnect and have that inner dialogue with yourself.
- Letting your mind dictate your life so much that you can't hear your inner voice anymore.
[16:49] Recreating the mood you're in and the mindset that you want to get into.
- Using meditation as something that can center you.
- How to get out of your mind and into your body and your heart.
[20:20] Learning to navigate instead of trying to let the mind fixate on things so much.
- Losing out on beautiful experiences.
- Using a system that is so far beyond what your conscious mind can possibly comprehend.
Paul Wakim is the CEO and Co-Founder of TwnSqr - a real estate technology startup devoted to breaking down the barriers of the real estate industry by providing homeowners and real estate professionals full control over the connections they make for their next real estate transaction. They have reimagined how the real estate process for buyers, sellers, agents, and investors should work. Paul got his start in real estate by starting one of the largest real estate photography companies on the east coast. He has also been involved in many real estates investing transactions including wholesale, flipping, and building ground-up new construction.
Paul graduated from the University of Pittsburgh Pennsylvania in 2016. His girlfriend at the time, now his wife, bought him a drone as a graduation present. At the time he also started a digital marketing company. He would go out and take photos for his wife, who was a large real estate agent. He saw one of the agent's signs in someone's front yard and called her to ask if she’d like photos taken with a drone, but she also wanted interior photos and everything that a professional real estate photographer or media company would do. Paul faked it till he made it, and proceeded to grow his real estate photography company from the ground up. The agent that he called that day happened to be the largest real estate agent in Pennsylvania at the time. She had him photograph over 400 houses that year. That was how he got into the world of real estate.
When he realized that there was so much technology and data in the real estate space as a whole. He took it upon himself to build some of that technology himself with his eye toward forming high-quality connections. Their software has gone through many different iterations, today their platform is a marketplace where real estate investors can connect with one another and leverage the contacts that each has in their network to sell their properties to one another or to their contacts, really helping them connect on a property by property or deal by deal basis.
For people that bring off-market properties to TwnSqr with an eye towards forming high-quality connections, they allow the real estate investors to bring their properties to the network side of the marketplace where everything on their platform is deal-based or property-based. Their users have full control over how other people have access to their networks and how everyone is able to vet one another. Building robust profiles with a review system on the platform where the community can self-police themselves. To succeed is to have a high-quality property that people want and that they want to sell to their network, or purchase themselves.
In this episode:
[01:09] Paul shares how he started his digital marketing company.
- Going out and taking photos with a drone.
- Working with the largest real estate agent in Pennsylvania, photographing 400 houses.
[05:30] Paul realized how technology and data can be used in the real estate space.
- Connecting with people that are more experienced than him.
- Forming really strong connections between people that need to find one another,
[08:30] Connecting on a property-by-property or deal-by-deal basis.
- The first piece of value is finding off-market properties on TwnSqr.
- A marketplace where real estate investors can connect with one another and leverage their contacts
[12:25] On their platform there are A players that bring the highest quality network.
- Everybody has control over who they work with.
- The users have full control over how other people have access to their networks and how everyone is able to vet one another.
[15:10] If you're just getting started to connect with A players on the platform.
- Make sure you have a property that people actually want.
- It really comes down to what value you bring to a transaction.
Gert Mellak is the founder of Search Engine Optimization SEO. He leverages a team of 30 people that helps businesses grow through search engine optimization, He has been in the business for nearly 20 years, which is almost as long as SEO has been around. Gert is also the author of the Erica Framework, your answer to the Toughest SEO Challenges, which outlines the formula for achieving a high SEO return on investment. They've generated 10 million plus clicks in organic traffic, thousands of leads, and millions of dollars in sales for 500 or more solar entrepreneurs, coaches, online marketers, and international corporations simply by applying the latest SEO strategies and tactics.
Gert is from Austria. He comes from a technical background, a web developer by trade. He has been doing web programming every single day of his life for more than 15 years. When you have this technical background, everything that Google does makes sense. It's all about an individual user and the conversion they achieve, rather than getting huge amounts of useless trafficking, which ultimately causes noise. Google was giving really sage advice back in the day, making it clear to write information so that actual human beings can do it.
Most people in the industry employ all these dirty tricks and try to hide things behind popups, and add tags behind images. Google and other search engines picked this up as cheating and started using algorithms rather than manual checking. Gert and his team created SEO leverage a few years ago as one of the most important pillars below the marketing strategy you should be focusing on in your business. With their software platform and their framework, they found a way to sustainably get people more conversions by understanding the importance to know why they do certain things in a specific way. His clients need to understand why they must create five to ten articles about a specific topic by changing the content design on each page.
At a certain point, a certain user needs a certain piece of information presented differently, in order to decently perform URLs to make changes and prove what the data suggests by manipulating the content and the rankings on search engines. When they start out with SEO leverage it’s crucial to be transparent. This led to publishing the book and creating the software around it, and clients sticking by them for years. Doing their own SEO testing as part of SEO Masterminds, where other agencies exchange test results with them. They have reference projects in their own tests where they have seen this working significantly in getting clients.
In this episode:
[02:20] Gert has been a web developer by trade for more than 15 years.
- Putting white text on a white background to sneak keywords that Google adopted.
- Not getting huge amounts of useless trafficking
[05:38] The best quality content user experience and the entire picture essentially wins.
- Finding a way to get people more conversions sustainably.
- Staying ethical and a hundred percent transparent.
[09:24] The one constant thing in entrepreneurship is change, embrace it.
- Artificial intelligence can now be used to write content.
- Bringing clarity into an insecure market as an SEO agency.
[14:28] When people do a non-brand search for your service or products not know you.
- Tracking is the first and most important thing.
- Analyze what's getting a lot of traffic already.
[17:36] Having SEO as the most important pillar to focus your marketing strategy on.
- Bring people to a website with remarketing campaigns on Google Ads to a landing page.
- Expose people to the brand organically when they're just in research mode.
[21:16] Getting in touch directly with other people working on a project and having a group call.
- When something goes viral on social media, we would appreciate knowing about it.
- As soon as there is an indicator, there must be cross-pollination on different platforms.
Brooke Chapman is the Executive Director for ThreeBy3 and 9Boxes. She has a proven track record of delivering strong commercial results for large organizations in the professional services and not-for-profit sectors. She is skilled in marketing strategies and business growth, customer experience, brand development, team development, and optimization. She helps businesses directly connect their marketing strategy to their business goals by identifying the strengths and weaknesses in their marketing capability, following the 9Boxes management framework. Brooke’s expertise lies in working with boards and business owners, transforming underperforming marketing functions by transitioning organizations out of tactical lead generation.
ThreeBy3 is a global business although they are based in Australia. As a former CMO for large multinationals, Brooke is one of the three Directors and looks after marketing strategy for the business, making sure it aligns with the business goals, doing customer insights and research, tying everything together so all of your campaigns and tactical initiatives are coming out of a solid strategy that's based on good foundations. Many SMBs don't have access to good marketing strategies humming in their business. They engage with their internal team or with a range of agencies, all at a tactical level with no strategic oversight and not aligning in marketing with the broader business.
Brooke and her team have created a framework for SMBs to engage within 9Boxes. You need to be competent across all of the nine boxes to nail strategy for your business, make the most of your investment, and minimize waste. They have broken marketing down into three segments: Finding customers, converting customers, and delivering to customers. Within the finding customer boxes, the first box is the position which is the most important box of all nine. Businesses should review their position every two years at a minimum, where they can develop a market position that gives them significant differentiation and allow them to resonate with their target customer groups.
Analyzing whether strategic partnerships are going to be more effective than traditional channels or whether it's a combination of both. Developing a bespoke channel strategy and knowing all of the stages of the buyer's journey and how to engage with segments at each stage. Communication starts with conversations, how sales and marketing work together on different tasks, and how they support each other for a seamless customer journey. Then deliver the products and services you have and see whether they need to be reviewed and modified.
Focusing on client management and continuing to market to your existing customers because it's always easier to hold onto existing customers and increase investment than to attract new people. Doing a scan of your business, a 360-degree review of your sales and marketing function, and coming up with your prescription as a strategic marketing assessment takes about four weeks. Most businesses tend to be engaged for between 12 months and 2 years to see the commercial returns from their marketing. It’s about building long-term growth and not focusing on the sugar hits. Understanding your customer’s needs and what their progression is through a product or service cycle. Setting yourself up for the business you want to be in 2 years and how you will take customers on that journey.
In this episode:
[02:13] Brooke shares how many SMBs don’t have a solid marketing strategy.
- Engaging with their internal team or with a range of agencies at a tactical level.
- Creating a framework to engage within the nine boxes framework.
[05:08] Looking at all nine areas of strategy.
- You have to review your market position, and do customer insights as foundational pieces to guide your tactics and make them successful.
- Engage with the full range of strategic problem-solving and planning to be effective.
[08:22] Breaking marketing down into three segments.
- Finding customers, converting customers, and delivering to customers.
- Developing a market position that gives significant differentiation within the market.
[10:00] Know all of the stages of the buyer's journey and engage with segments at each stage.
- Communication, branding all of your touchpoints and starting conversations.
- How sales and marketing work together and support each other on different tasks for a seamless customer journey.
- If products and services need to be reviewed and modified.
[13:02] Brooke explains why they expect businesses to reevaluate themselves every two years.
- Looking at the human race and how civilization changed in the last two years with the pandemic.
- Buyer behavior has significantly changed because markets aren't ever static.
[16:37] The demographic game has changed and the method that people used to sell evolved.
- It’s crucial to know the customer segments.
- You have to understand your place in the broader market.
Atiba De Souza started his career in internet-based search in 1996. In the early 2000’s he consulted for several government agencies (INS, EPA, DLA) and several military departments and led teams that designed and built search tools. For the EPA, in 2001, Atiba and his team made a $10 million dollar system that allowed the EPA to search their data agency-wide easily. After almost ten years in government, Atiba turned to the private sector and the burgeoning SEO field. Using a unique method of blending storytelling with search keywords, Atiba has helped rank over 10, 000 pages on Google’s Page 1 for various search terms. When he is not geeking out on the latest SEO principles and trends, Atiba is a man of God, husband, father, and IG Food Influencer in the Washington, DC, area.
Atiba believes that no other content medium will connect directly with your viewers like video. Listening, watching, feeling, and connecting with them rather than just reading words on a page. You can get intimate with people and literally exist inside their heads. When Google came out in 2020 saying that at least 60% of their database needs to show a video on page one, that's the biggest thing that happened. Secondly, in order to facilitate this, Google poured 800 million into YouTube shorts in 2022, paying creators to make more content for YouTube shorts specifically. Then TikTok decided it wanted to go from being an entertainment platform to a search engine and in 2022 for the first time, Google was unseated as the number one website in the world for about five days.
TikTok believes it can challenge Google in a war, producing videos as its ammunition. The beauty is that it's actually easier to rank video to written content. This may be a bit of a paradigm shift, but if you follow all the steps that Atiba offers, you will rank number one on Google in a matter of days. He advises answering specific questions and figuring out what those questions are and that'll be your content when you post the video. Don't try to clean it up exactly the way they would've asked it. Also, transcribe your video yourself, don’t use Auto transcribe on YouTube. It's about 60 to 70% accurate but what about the inaccurate 30 to 40% you don't get to choose? Use services and tools like ‘Descript’, which will transcribe the video and give the video back in the exact format that YouTube needs it.
It’s also crucial to repeat the question multiple times when you hit record. Then put a name to your ideal customer and talk to this fictitious person on camera, pretend that they asked you the question, and answer them. If you don't have a great imagination, then get somebody to feel the question for you. This is one of the big things they do for their clients, asking the questions as a conversation to help them feel comfortable.
In this episode:
[02:57] It’s crucial to master understanding your audience and content strategy.
- Taking the principles and applying them to create video content.
- The medium has changed, but the theory is still the same.
[05:45] There’s no other content medium that will connect directly with your viewers like video.
- Listening and connecting with people rather than having them read words on a page.
- The way you present and interact with people is what get’s their attention.
[09:09] TikTok decided it wanted to go from being an entertainment platform to a search engine.
- TikTok believes it can challenge Google, and we're about to have a war.
- Making videos that get the point across in two minutes versus 20 minutes.
[12:56] Atiba gives an example of when someone took his advice about the way to do a video.
- At first, only did two of the points that he gave.
- Doing all of the steps and three hours later it was number one on Google.
[16:50] This is the most basic of all of the steps that most people forget.
- Repeat the question you decided on multiple times when you hit record.
- It’s not about having a topic that is so on point along with low competition.
[21:12] Atiba gives advice on getting over your stage fright.
- Put a name on your ideal customer and talk to them on camera.
- Pretend they ask the question and answer the question directly.
Jeremy is the founder and CEO of Business Legal Lifecycle. He is a lawyer from Brisbane, Australia, and an Amazon bestselling author of The Business Legal Lifecycle, which teaches you to pay attention to the legal aspects of your business right from the start. Jeremy believes that by taking care of your legal obligations and planning for the inevitable problems that may surface, you will eliminate the strain, stress, loss of business, and potential bankruptcy through his legal tech website. He aims to provide worldwide access to legal advice for all small to medium-sized businesses.
Many people don't find law very exciting, therefore Jeremy wants to make it fun and give people great and practical tips. Jeremy helps set up your business correctly by being more proactive in your approach to legal risks and solving your legal problems upfront. His law tech website helps people identify the blind spots in their business. Some people may think that a contract isn't worth the paper it's written on, but the truth is a good contract should be well thought through. Any agreement or contract that you have needs to deal with what happens when things go wrong. Relationships or contracts that go on for six months, two years, or five years, will change as people's circumstances and goals change. If you don't have it documented in an agreement or a contract, the consequences can be catastrophic!
In his book, Jeremy focuses on stories about circumstances where people could have done things differently and saved themselves a lot of money. It explains those differences to help people understand why they need to get that advice. Answering questions like, At what point do you engage with a lawyer? Do you need a lawyer when you are only forming your business? Do you need one when you get your first client, your fifth client, or the hundredth client? How do you know which lawyer to use? His advice is to engage with a lawyer straight away when starting your business. If a lawyer is able to charge a fixed fee for the work and set up the agreement needed, this will show that they have the experience that is required.
Jeremy is a business owner as well as a business coach and brings the business element to his advice as a lawyer. Building a relationship with your lawyer is crucial to understand what is needed to make the contract or the agreement work for you. There are 13 important phases to go through when building that relationship between the lawyer and the client to set them up for success.
In this episode:
[01:37] A quick background on who Jeremy Streten is
- Being a lawyer from Brisbane, Australia with 20 years of experience
- Creating a Business Legal Lifecycle
[05:43] When a contract isn't worth the paper it's written on
- A good contract needs to be well thought through
- There is no a legal difference between a contract and an agreement
[08:17] How people can do things differently and save themselves money
- Looking at when to engage with a lawyer
- Dealing with someone who understands your business
[12:58] Getting legal advice from a lawyer straight away when you start your business
- The best lawyers have a long-term relationship with their clients
- Understanding why an agreement is important
[15:20] Setting up the entities that you need in startup correctly
- When leasing a premise, what kind of lease agreement do you need to have in place
- Engaging with clients and having a good agreement that protects you for the future
[20:09] Jeremy talks about a case study of helping a client
- Understanding what is needed for a Shareholder's agreement
- Exiting or separating from a business at some point
Catherine Tindall is a CPA and partner at Dominion Enterprise Services, a specialty tax advisory practice. She always had a strong sense of a deeper purpose, and really being able to help other people. Catherine shares her insights on Employee Retention Credit so business owners can better understand how to take advantage of this generous program before the time runs out. The employee retention tax credit, otherwise known as the ERC, is a refundable tax credit in the United States, designed to reward business owners for retaining employees through the COVID-19 pandemic. The ERC is available to both small and medium-sized businesses.
Taxation is such a stressful thing for business owners to deal with. Dominion Enterprise Services focuses on strategic income tax planning and specialty programs. A lot of the work that is done is for other CPA firms who don't feel comfortable doing the ERC work because it’s such a specific niche. One of the interesting things about accounting and US tax preparation being so complicated is that it covers such a broad field and not all accountants come with the same knowledge.
Once you become an entrepreneur and earn multiple streams of income, you need to have a professional at your side who understands tax planning, instead of just filing forms and keeping compliant with the government. Catherine saw the gap in this particular program when people who are not tax professionals didn’t administer it correctly and lost 40% of their hard-earned income in federal and state taxes, even practitioners were too intimidated to approach it. Her firm started doing them and mastered what was coming down the pipeline.
Business owners need to understand that this interacts with their income tax and is not as clear as the PPP where you file pieces of paper with the bank. The mechanics of the ERC is a complex process that can end up being like the third round of PPP. It all depends on how many employees you had and how long they were employed.
To know if you qualify for the program, you need to have had at least five W2 employees during the pandemic between 2020 and 2021, along with access to quarterly financial statements like a revenue-based test and if you had certain revenue declines within quarters, you can qualify for it. Also if you were subject to government orders or mandates that forced changes in how you were operating. An example is when most restaurants were subject to state government orders that reduced their indoor dining capacity for a certain period during Covid, which caused a triggering event. The credit itself is capped at $26,000 per employee and when they do the legal footwork of the initial assessment and government orders, it can all be processed between three to four months and you can start receiving your returns in quarterly checks.
In this episode:
[02:40] Dominion Enterprise Services do strategic income tax planning and specialty programs
- Taxation is stressful for business owners to deal with and should be handed over
- You need to have someone professional at your side and understand tax in-depth
[04:28] Catherine saw the gap in ERC and found a solution
- People don’t administer it correctly and lose 40% of their income
- You can claim up to $26,000 per employee
[08:52] Make sure your accountant assessed you for ERC during 2020 and 2021
- Did you have W2 employees during the pandemic?
- If you had certain revenue declines within quarters, you could qualify for ERC
[12:01] Seeing if you qualify for all the quarters of the program
- Between 5 to 10 employees, you could potentially get a six-figure return
- Looking at government restrictions
[15:02] Catherine’s company was approached by a restaurant located in Massachusetts
- The client had approximately 15 to 20 employees
- How they qualified for $240,000 credit
Parker is an 11-year veteran of Nike, where he grew lines of business to more than half a billion dollars in annual revenue. While at Nike, he realized the process and principles they use to market and build their brand as something all businesses could do. He got inspired to build his own copywriting and marketing agency that helps mission-driven businesses attract devoted customers. Parker helps you find the right words to talk about your business, clean up your website, and gain total transformation to hit the mark with your messaging and skyrocket your brand.
It really comes down to who your ideal customer is and about messaging and how you talk about your business in a way that gets customers to pay attention. Billion-dollar brands spend 80% of the time on who they’re trying to reach. Understanding and knowing them. The words you use should be short and sweet. Don’t try and explain it all at once. A perfect example of this is Nike’s tagline, “just do it”. Apple, back in the day, used two words to revolutionize their marketing which was “think different”. They weren't trying to sell a computer or a laptop, they were selling an identity.
Tap into the transformational identity of who your customers want to become because the reason they buy products is to become better versions of themselves. Connect your products to that better version of your customers and this will have a much greater effect on your marketing and messaging. Be clear on the one big promise that you're delivering to your customers. Focussing on the only big motivating factor, desire and need they have. Don’t look to people like Tony Robbins or Nike about how many products they have or things they talk about. Think about what they first got popular with. Nike started with one running shoe for field athletes. They have hundreds of thousands of products now, but they started with just one.
The next thing is identifying the big problem your customers have. If you're not talking about their problems, they're going to tune you out and ignore you. It’s evolutionary that our brains are hardwired to avoid pain and problems and that's why we need to talk about it and identify this big thing that they aren't getting. Then go one step deeper and talk about how that makes them feel. If we can get people to feel the pain that the problem causes, that'll be remembered.
Select the right words to use and make sure the problem is pointed at an external factor, if you turn it inwards and make the problem sound like it’s your customer’s fault, it can actually turn people off. Use a subtle way of bringing in that internal questioning without pointing the finger at them. Relating it back to your own story when you were not doing what you wanted to do, but you got it together. Knowing your customers is all about self-selecting the people that you want to attract and staying focused on the core service that you offer.
In this episode:
[02:07] How to hit on key principles of great marketing
- Looking into who your ideal customer or consumer is
- How to talk about your business in a way that gets customers to pay attention
[05:28] Be really clear on who your customer to sell an identity
- Words we need to use to get them to pay attention
- Do not explain all your products or services at once
[09:17] Identify the desire, the big want, or need your customers have
- Refining your messaging framework when you're starting out
- Talk about the big problem your customers have
[11:30] Going even deeper and talking about how that makes them feel
- Feelings get remembered, but facts get forgotten
- Selecting the right words to use is really important
[15:04] Parker explains how to focus on the external factor when highlighting a problem
- Making someone second guess their ability
- In some instances, it may be right to point the finger
[18:16] Knowing your customers is about self-selecting the people that you want to attract
- Parker talks about a winning case study, where he was able to turn things around
- Drifting away from who your ideal customer is leads you to drift away from the core service you offer
Jeff Felten is an email marketing strategist for the last 4 years, and a professional copywriter for 3 years, helping service-based business owners leverage their inboxes in non-sleazy ways to grow their businesses. He has cracked the code of making a Welcome Sequence successful by being authentic. Since 2018, Jeff has written dozens of email campaigns and +1k marketing emails and helped clients drive more than $100k in email revenue. Jeff focuses on having a human-centric approach to email marketing instead of a traditional corporate approach. Looking at the way we write “copy & subject” lines, the content we share, the way we talk about our offers, and the way we sequence automated emails. He understands that people long to connect with other people, not companies or departments.
Soon after Jeff graduated from college, he was involved with the opening of a coffee business. After gaining experience, he went on to establish his own coffee roasting firm and decided to pursue marketing and brand building full-time. Copywriting was the means by which he accomplished this. He traveled to Nashville in order to complete his education and become a story brand-certified guide. He focused on email marketing because of all of the different kinds of copywriting which was what he most enjoyed.
In 2022, he made the decision to concentrate his efforts on proprietors of service-oriented businesses. He believes that gaining people's trust should be the primary priority because it is the most significant factor overall. Before someone will engage in a conversation with a salesperson, there must first be a significant amount of trust established between the parties. The first objective he has set for himself is to initiate the connection by gaining their trust and the length of time between sales gets cut down significantly as a result.
There are six components that make up a human-centered strategy for email marketing. Copy is certainly one of the most important things because individuals want to connect with other people more than they want to engage with organizations and departments. Both the manner in which you write and in which you portray yourself to others are greatly important. Getting people to engage with you is the ultimate goal for service-based brands, and presenting yourself as a real person rather than a department. This will increase the likelihood that people will let their guard down and start talking to you. People long to strike up conversations with other humans.
The second factor is appearance, namely the way that your emails get received. Keep the email design really simple because it feels more human. Trust is the third component in a strategy for marketing that is oriented toward people. There are a lot of various strategies to build people's trust, but Jeff’s number one choice is generosity. Give time as much as you can to teach everything freely and create content that is super helpful.
The way you sequence your emails is the fourth component of effective human-centered email marketing, to mirror the real-life conversations you're having. The actual content of the email constitutes the fifth component, value-based, value-driven, helpful tips, and case studies add value to the readers. The last tip is how you pitch your offers, making your offers when they're relevant in the conversation. Don’t make the email completely focused on sales straight away.
Jeff focuses more on psychographics rather than demographics. Identifying what it is that your customer really wants or needs by doing your research and writing targeted copy that actually feels like it's written to a specific person and not to a mass general audience.
In this episode:
[02:42] Jeff explains how becoming a story brand certified guide helped him write persuasively.
- Deciding to focus on service-based professionals because the resources on the internet for email marketing are geared towards e-commerce or retail brands.
- Service professionals require a relational and human-centric approach.
[04:57] The first step into writing a great email in order to get a sale.
- The most important is to focus on earning trust first and foremost.
- Face-to-face interactions are hard to replicate through email or social media.
[07:05] Jeff goes into more detail about his one big tip.
- The use of testimonials as social proof.
- Speaking to human beings and relating to the emails that they receive.
[09:55] Talking about ways you can earn trust.
- Be generous with your time as much as you can to teach and give content freely.
- The fourth aspect of human-centered email marketing is the way you sequence emails.
[12:00] The last tip is how you pitch your offers.
- Make your offers when they're relevant to the conversation.
- Defining your avatar work.
[15:50] Being a multifaceted writer who can shift from one client’s needs to another.
- Jeff’s messaging training helps him to identify a broad framework to be able to leverage the subject matter expertise of a client.
- Focusing more on psychographics than demographics.
Carla Howard is a strategic transformation specialist, expert speaker, and dream enabler. Her passion for facilitating personal and professional transformation is the common thread that runs through her work. Whether it's assisting corporations with change management, giving keynote speeches, teaching emergent speakers how to get paid from the stage, or helping ambitious women dream bigger and reach further. Carla assists individuals in transitioning from their current situation into their desired future. People experience a significant increase in their confidence level as they learn new skills and behaviors to capitalize on their natural strengths, lead with influence and grace, and even navigate office politics.
Carla was a military brat when she was growing up, which meant she traveled around a lot. She was faced with adapting to new communities constantly. Trying to identify who her people are was significantly different from having the same friends and living in the same area your whole life. Her leadership, confidence, and strategy for facing her fears and putting herself out there were all greatly influenced during this time. This taught her that you should lean into the things that make you happy because when we pursue the things that give us life and satisfy us we can create amazing lives and careers.
Carla believes that Public speaking is one of the main keys to amplifying your career development and learning how to be a competent speaker will elevate you in all areas of your life. Learning to command the stage will teach you the power of a pause, collecting your thoughts, and avoiding using filler words that compromise your message. Confidence will follow you throughout your career when you learn to communicate clearly and succinctly which is incredibly attractive and something that organizations desperately want from their leaders.
This single skill is the most important to develop, whether you're going down a corporate path, an entrepreneurial path, or you have ambitions to become a professional speaker. Build that package that's going to make your topics compelling and move you into that highly-paid speaking arena.
Often when individuals want to be thought leaders, they don’t want to offend others or see negative comments in their thread. They want everybody to like them but when you're a thought leader, everybody is not going to like you. Rather lean into your convictions and think about why you feel so strongly about them. If you aren't turning anybody off, you aren't turning anyone on, says Carla. If your thought leadership or your platform from the stage is generic, you will end up in a big pool of tens of thousands of speakers that are exactly like you and generalists don’t get paid as much as people with a specific skill set. Carla’s advice for becoming a great and competent speaker is simply miles under your sneakers. You have to get on that stage, stand up in front of people, and do it over and over and over again. Join an organization that's going to help you hone your speaking skills, like Toastmasters, and start raising your hand every chance you get.
In this episode:
[01:49] Carla shares how she was shaped through her experience as a military brat
- Constantly moving and having to fit into new communities
- Having an opportunity to reinvent herself every couple of years
[05:59] Making decisions that will help you capitalize on your personality from an early age
- Leaning into your joy and following the things that fill you up and give you life
- Create a career out of something that you love so that your life has meaning
[08:37] Learning how to be a competent speaker will help you in every area of your life
- Helping people get from where they are today to where they wanna be tomorrow
- Learn how to be very concise and succinct in the messages that you deliver
[12:39] To be a thought leader, you can not be generic
- If you're not turning anybody off, you are not turning anybody on
- Take what you feel strongly about to influence your work and move forward
[18:19] Practice becoming a great speaker with the confidence to speak on larger stages
- Having that terrible feeling of being crippled on stage
- Join Toastmasters or a similar organization to help you hone your speaking skills
Chris Weiher is a video producer and business owner with over 20 years of experience in the industry. Focusing on B2B videos, Chris' company, Cleaver Creative, has created animations, and videos for events, sales presentations, and commercials. He now works with business owners to help them develop their video strategies. He believes in creating a video that you’ll love and one that works for your budget. Being in business since 2008 and making hundreds of videos all over the world, he’s worked with every size of business, including Accenture, Salesforce, SAP, AT&T, ComEd, and a whole lot more! Chris will ensure you get exactly what you want with complete transparency.
Explainer videos have a really important role to play as far as showing off what you do, in a fun, animated way. These videos are very successful for sales presentations and explaining your product or service on your website. It's become one of those mainstay products the same way you need customer testimonial videos. Adding an FAQ series that explains exactly what you do as a very simple breakdown for your customers.
If you don't want to get up in front of the camera yourself or use your voice, you can hire a voiceover artist that will tell the story. Use movie magic or software providers like PowToons for animation. Chris recommends if you're going to do it yourself and you lack creativity, watch YouTube, Facebook, and Instagram videos and borrow pieces and elements from them and see how you can build that into your story. As a business person, you either have time or you have money. If you have time, you can use apps that let you do simple and fun videos, unfortunately, there's not anything that's total plug-and-play and gives you a great result. At the very minimum find a professional to talk to and get advice from, even if you don't have the budget to hire them.
Chris explains that the process starts with the script and then moves on to storyboarding where you create the visuals of the script, then start the animation. It's very important to go in that order because Project Bloat can happen, if people want to start making changes to the script when you've already started animation, then all the visuals have to change. Have the series of checkpoints done and be a hundred percent happy with the script.
Your video has to reflect the company culture. It has to feel authentic and natural to you as the business owner and your brand, then you can't go forward with it. After you go through this entire process, it needs to be tracked to measure the success based upon metrics like getting feedback from coworkers, different departments, and some kind of focus group, ask your coaching mastermind or other people in your industry to preview it to see what works and what doesn't. Running it as an ad through Instagram, Facebook, TikTok, and YouTube, you can track it to see if it’s actually generating leads in sales.
In this episode:
[01:50] Chris speaks about the importance of using explainer videos.
- Dropbox used an explainer video as their m.v.p before even building their app.
- YouTube drawing videos showing off what you do in a fun, animated way.
[03:39] When someone doesn't want to be the star of the show or gets up in front of the camera.
- You can hire a voiceover artist that's gonna tell the story.
- Use an App like PowToons for do-it-yourself animation.
[05:44] Chris explains what to do if you’re presented with a blank canvas, but lack creativity.
- Look at other videos that you like and borrow pieces from them to build into your story.
- It needs to be creative, eye-catching, and draw people in.
[08:21] It’s important that you follow the order of the process when creating a video.
- Start with finalizing your script to prevent ‘Project Bloat’ from happening.
- Move on to storyboarding then to animation.
[11:10] Helping clients decide on the message.
- It needs to feel right and natural to you as the business owner, or the company.
- Having an animated character could be more humorous rather than using an actor.
[14:26] After the process of creating your video, it needs to be tracked to measure its success.
- Get it previewed for feedback from coworkers, focus groups, a coaching mastermind, or people in your industry.
- Tracking it to see if it’s generating leads in sales.
Matthew Turner is a British author who wrote his latest book Beyond the Pale while interviewing hundreds of successful Entrepreneurs, Authors, Investors, and Thought Leaders. He also ghostwrites articles and books for other successful entrepreneurs. Beyond the Pale is about a fast-paced millennial that is always switched on, ready to work, and dreams of changing the world. It takes you on a journey of discovery and gives insight into the business world. It looks at one powerfully successful entrepreneur's road to riches and examines the soul beneath the quest for answers by finding out how to ask the right questions.
It all began with one of his previous books called, A Successful Mistake. He interviewed 160-odd people and asked them about their biggest failure or their biggest mistake and the lessons they learned from that and how it set the foundations for success, growth, and progression. Successful people understand what success means to them, and usually, when they made a mistake or fail they were following another person’s version of success, whether it was a parent, a teacher, a friend, or society's general outlook on what success is. It clicked into place when they took a step back and defined success on their own terms.
Matthew always liked the idea of writing a book where he would combine his passions for both fiction and nonfiction into a kind of fable. Books like The Alchemist really inspired him and brought a lot of lessons to life in ways that normal how-to non-fiction never did. This ignited the character of Ferdinand who shares certain traits with him. Matthew is very different from Ferdinand, and Ferdinand is certainly not Matthew, but the journey that Ferdinand goes through over the course of the book is very similar. Questions he has, frustrations, and feelings.
Guiding each other along the way to better understand why they are programmed to work harder and longer, is it the fear of missing out or the fear of getting it wrong? The one thing all his books have in common is that it stays within the limits of law or decency and that they are all driven by some kind of pain, curiosity, and question. When he writes, Matthew can have certain out-of-body experiences, and that's how he personally digests all these things as a writer. It's how he is able to better expand and grow as a person. Writing to him is to explore and live it as an external avatar.
In this episode:
[01:50] Matthew always had that storytelling gene, but writing didn’t necessarily come naturally
- He learned through a lot of trial and error, doing the work and listening to editors
- Matthew split his time between writing for himself and other people
[06:48] Matthew shares what he learned interviewing entrepreneurs for ‘A Successful Mistake’
- Talking about the biggest failures or mistakes and lessons learned, setting foundations for success, growth, and progression.
- Successful people understand what success means to them
- Defining success on their own terms
[10:43] Matthew assessed his relationship with the hustle when he wrote ‘Beyond the Pale’
- A fascinating rabbit hole to find out what your relationship is to your work
- Being programmed to work harder and longer
- Looking into fear of missing out and fear of getting it wrong
[13:00] The relationship between success and assessing your relationship with the hustle
- Always being at the mercy of the hustle
- The hustle isn't just working 12-15 hour days
- Stop comparing yourself to others
[15:00] Asking yourself what success means to you
- Seeing if the definition of success is the same today as it was years ago
- The default to society's version of success and having a greater depth of purpose
[17:45] Matthew’s books are all driven by a kind of pain, questions, and curiosity
- Throwing himself into transforming
- As he experiments and explores when he writes, he grows as a person
Bobby Gillespie is a brand growth consultant, author of the forthcoming book “Build Your Brand like you Give a Sh*t,” and the Founder and Principal at Propr Design, a Baltimore-based B2B brand growth agency, built on a gritty work ethic and innovative ideas that deliver unmatched results. Bobby and the Propr team advise on and implement strategies that help B2B brands scale through better positioning, messaging, design, web, and marketing. They measure ultimate success by enabling and empowering their clients to succeed without them.
Bobby recommends giving up any growth hacks and gimmicks as they permeate the business world, and rather do what is best for your brand and your customers. The first step is to get you to commit to a simple mindset. When you are your authentic self, you have no competition because no one can compete with you in being you. Bobby explains that when you think about who you are and you break it down, those are the core elements that set the foundation of your brand. When you are not there to make decisions, your team needs to know what decision to make, and he helps you to do that.
Bobby helps you find the core values of your business and make them actionable. For example; making decisions on hiring people that share and appreciate your values, and engaging with customers that share the same values. He helps with your brand’s tone of voice, personality, and any creative expression of the brand. Whether through design, writing, and interfaces where you want to put parameters around because without those appropriate parameters, there is an infinite number of potential solutions. Those need to be tightened up then the creativity can become innovative after deciding what is best for the brand, and what is right for you, and putting that personality and tone of voice in it makes it tangible, practical, actionable, and tactical.
The brand architecture will be built over time as you bring on new products and services. Always think of how they fit under the core brand and how you will scale accordingly. Bobby takes you through a very strategic process in terms of understanding the situation and how it can align with your business goals. Mapping out customers using an empathy mapping process that IBM developed years ago on fax machines back in the day. They have taken that process and applied it to understanding these customers. Finding out what the gains and pain points are and what you are trying to accomplish. Bobby’s team differentiates by really owning their personalities, being who they are, and being unapologetic about it.
In this episode:
[02:31] Growth hacks do not work to get instant results but can be used as motivation.
- If you know anything about marketing and building brands you’ll know it's a long game.
- Overnight success is just smoke and mirrors.
[05:53] Bobby explains how companies articulate their authentic selves.
- Commit to a simplicity mindset.
- When you are your authentic self, you have no competition because no one can compete with you in being you.
[09:00] Putting parameters around your brand’s tone of voice and personality.
- Getting into the creative expression of the brand, design, writing, interfaces, etc.
- Decide what's best for the brand and make it tangible, practical, actionable, and tactical.
[11:26] Companies that have multiple products should roll up their values into major core pillars.
- A big challenge for really smart people with no brand experience to ask.
- Scaling and building brand architecture happens over time, bringing on new products and services to fit under the core brand accordingly.
[15:40] Deciding to sell to Amazon, Target, or Walmart, or sell directly to consumers.
- Take a little bit more time expanding your brand and building your awareness.
- A famous case study in Harvard Business Review about toys losing their business by using Amazon as a distribution channel.
[19:03] Bobby explains how big retailers are marketplaces.
- Giving up convenience in the short term takes control of your brand.
- The strategic process of understanding how a situation can align with business goals.
Kerry Fisher is a peak performance coach. She was raising a family and working as an attorney when she established a daily yoga practice. She immediately noticed that yoga was the perfect antidote for her hectic lifestyle. Initially interested in yoga as a physical practice, Kerry soon realized that yoga was a lot more than that. When she graduated at the head of her class and started practicing law, she had five kids and a full-time career and she made the decision that if she did yoga every single day for one year, she would leave law and become a yoga teacher. Kerry took a yoga teacher training and eventually left her law career to teach and coach full-time.
Kerry also studied anatomy, because what she loved even more than teaching yoga, was teaching peak performance and mindset. She believes in action and created a system that is easy to implement. She now coaches Corporate Clients and Elite Athletes in mindset and peak performance techniques and creates tailored programs for private clients who seek mastery in all areas of their lives.
Kerry focuses on writing, creating courses, and speaking on the topics she is so passionate about. She inspires and encourages people to create the life that they imagine. The term ‘sacred choices’ come from a program she once attended, which is called Lifebook, where they talk about having 12 sacred choices every day that supports your health and all the areas of your life that you are building. Kerry took this idea and expanded it. She realized that our habits and routines are really what dictates how we do life.
Studying spiritual and personal transformation literature doesn’t mean that you are immune from life’s challenges. Things will happen, but then you should have your non-negotiable secret choices. Breathwork, like box breathing and the three relaxation breaths, could be one of your secret choices. You could choose to do one of these exercises every single time after you eat.
Kerry also wrote a few books about this, to assemble these sacred choices all on your own. Her first book is called Tools for Extraordinary Living in which she describes that five minutes can change your life because you start off with the win.
Getting up and exercising, stretching, or journaling before you even start your day fuels you. Instead of trying to get rid of your bad habits, you should add good habits to cancel out the bad, filling your cup with greatness. Kerry’s advice is to do one relaxation, stress-relieving exercise in your day somewhere, preferably in the morning. Other people may want to start their first sacred choice at night, 10 minutes before bed, like doing something relaxing instead of in the morning.
Kerry challenges everyone to try out the ‘snooze button session’, where you wake up in the morning as your alarm goes off, and do something that works for you. Something nourishing like breath practice, exercise, or stretching. Write ten things down that you are grateful for, just start your day by doing something significant.
In this episode:
[01:58] Kerry became a yoga teacher & peak performance coach after being an attorney
- Having five kids and a law career was overwhelming
- She studied anatomy and started teaching peak performance and mindset
[04:20] Getting insight on what a 5min tool is and how it can have a profound impact on you
- One amazing tip comes from the Navy Seals called box breathing
- Kerry goes through the steps of some breathing exercises
[08:48] Creating sacred choices daily that supports the extraordinary life that you are building
- Your habits and routines are what dictate how you are doing in your life
- Maintaining a high state so that you can do all of the things you need to do
- Kerry teaches a whole bunch of tools and then you decide which ones you want
[11:52] In Tools for Extraordinary Living, Kerry explains the Snooze button sessions
- Instead of taking five minutes to snooze, you do something that will nurture you
- Five minutes can change your life because you start off with the win
[18:22] Looking at different methods that work differently for everyone
- Start with a morning routine and practice all the different techniques
- Get one relaxation, stress-relieving exercise into your day somewhere
- Habit-stacking is something you could do many times throughout the day
Deb Brown is the president of Deb Brown Sales and Author of Sell Like Jesus, Seven Characteristics of Christ for Ethical Sales. After realizing how many people associated her with the pushy used car salesman type everyone hates, she took a professional sales course and recognized principles being taught that resonated with her faith. As a child, she loved the idea of making and selling things to make money. When she graduated from college, she came to the conclusion that she had to find a way to sell that which she was comfortable with.
It took years before she found someone that was teaching a trustworthy sales approach that was also Christian. He was very careful not to teach techniques that would disregard another person. Those sales where you have to talk to someone to consummate a sale even when doing lead gen online. There comes a point in your sales process where you have the conversation to gain understanding and see whether you have a good fit between what you have and what they need.
She believes that conversation needs to have structure. Most people think sales is by the seat of their pants, and people develop their own mojo. Doing and saying certain things every time in a certain way. If you just set the expectations at the beginning of the conversation, you’ll have a chance to get back on track. If you've gotten off track, you can point back to the expectations that were set and reset the course for the conversation.
At the end of the sales conversation, which isn't necessarily the end of the sales process. Set expectations to make sure everyone is clear on what's going to happen next. Establish what was accomplished and what deliverables each party might have before you meet again. Deb made the decision long ago to only work with people who want to learn. When talking to a company with a sales team, she always makes sure to engage with the sales manager and individual salespeople themselves to get buy-in because if someone doesn't want to learn, they could put up obstacles that derail the teaching and learning of everyone in the room.
She believes it's essential to master each of the steps and transition between them. There are some phrases that she asks people to memorize because they work 100% of the time. A lot of people think this person can sell because it's in their nature and they just have the personality for it, and you could never do what they do. The truth is that there are certain ways to engage in conversation with people when selling.
No matter what your personality is, whether you're an introvert or extrovert, Deb will teach you perfect phrases. When you approach sales as a conversation by giving and taking, you are learning more than you're telling. In the early stages, you're learning someone's story and you're gaining the information that you need to be able to guide them to the best possible solution for them.
In this episode:
[01:49] Deb describes her journey of getting into sales
- Having to find a way to sell which was oblivious to as a child, became a really big issue
- Not being able to do to people what she didn’t want to be done to herself
[06:04] Using sales tactics in the digital marketing world and getting pushback
- Invite people to an open conversation about their reaction
- Have the conversation and gain the understanding to see whether you are a good fit
[09:33] The goal is to create an environment which you and the prospect can discover together
- Setting expectations is about starting the conversation by stating the objectives
- Mapping out the first phone call all the way through the multiple phone calls until closing
[12:22] Made a decision a long time ago to only work with people who want to learn
- When working with companies, also do a lot of work with individuals to avoid obstacles
- It's important to be able to master each of the steps to transition between them
[15:00] Once you qualify someone, how to move from there to closing
- Give the prospect control over what comes next instead of telling them what comes next
- Ways you can reel it back in when they say no
- Put yourself in a position where you're leading and guiding the conversation, yet respecting the boundaries
Ahmed Elsamadisi is the founder and CEO of Narrator, a data modeling platform that allows data teams to answer questions and make business-critical decisions in minutes focusing on data analysis, engineering, and science. Guiding you to make the best decision, and ensuring the data is accurate, how to assist you in formulating the appropriate inquiries, and how influencing you to provide the appropriate responses. They help you understand the analysis and get you to take action based on it. Focusing on the psychology, the human aspect, and the data aspect, and all of it seamlessly come together to create an amazing experience.
Ahmed explains that data is information and information can be used to make things better. From a marketing background, you would want to know which ad source is bringing consumers to our website and which ad source is keeping them there. The idea of making big decisions with data is not looking at individual customers, but seeing how people behave and what gets your customer to make the decisions they want. It’s about you getting more detailed in making a more specific decision that affects your customers.
It starts with the question that you're asking and then figuring out how to get there. If you are thinking about investing your time in getting more women or getting more elderly, for instance, Ahmed will tell you the conversion rates and give you a scale of where to dedicate your energy. All good data starts with a good question and a good question leads to a good analysis, which leads to a good decision. You must first have correct and accurate data that you trust and then get down to the individual customer journeys. When they built Narrator, the idea was to build something you can trust and understand, something that makes sense and has an intuitive nature.
When you're using tools like Facebook Ad Manager and Google Ad Manager, they are lying to you. They're incentivized for you to give them money. Be aware of the fact that all these different tools are very misleading. Words are very misleading, especially since Facebook is notoriously been sued every single year for lying about its metrics or using words that are deliberately misleading. At Narrator, they try to nudge you into being very clear about your question and building a tool that enables you to get that clarity in the questions and in the answers.
The Narrator standardizes all data as one of its functions. Being able to reason about data by having it in a consistent format with common assumptions. Some factors that could go and mess up your data and AI, causing you to have inconclusive results are bad Al algorithms. Ahmed explains what's happening in the industry now, that everyone is shoving in machine learning models and hoping it sticks out. The machine learning model is being trained and it's not understandable. When AI makes a decision; a human being cannot evaluate whether it makes sense or not. The AI then behaves badly, at which point they need to go and train it again. This represents a failure of the data team as well as data science. You have to do good data analysis and use suitable data algorithms in order to base your conclusions on what you are learning.
In this episode:
[01:46] Ahmed explains how Narrator, a data modeling platform works
- The Narrator is not just a data platform but helps and guides you to make the best decisions
- Asking the right question to understand the analysis
In this episode:
[06:11] Seeing how data is color coding and ordering an Excel sheet
- Prioritizing what's important and how to understand the scale
- Where to dedicate your energy
In this episode:
[11:18] Thinking of being statistically significant, but also actionable
- How narrative standardizes all data
- Built a way to capture how a data analyst will deduce a decision
In this episode:
[15:42] Messy algorithms, how everyone shoves in machine learning models, hoping it works
- You need to consistently check if features are still driving the value that you expect
In this episode:
[21:06] Narrative will let you know as it's making decisions, adjusting to customer's behavior
- When you grow and get more customers, how does their behavior change
- Providing speed and quality and being able to answer questions and make decisions
Jessica Fialkovich is the co-founder and CEO of Exit Factor, which teaches entrepreneurs how to buy, build, and sell their small to medium size businesses. She is a business expert, author, speaker, and small business advocate. When Jessica sold her first business about a decade ago, she had no idea where to start. Fortunately, she could exit successfully and buy her next company, which was a business brokerage office. Over the next 10 years, she built the fastest-growing and most successful business brokerage firm in the United States. There are three regional brokerage firm offices of their business and about 40 different brokers that work for them.
Jessica realized that most business owners who decide to sell are not necessarily prepared to do so and she decided to pull back the curtain on how businesses sell their processes and to give buyers and sellers the tools to successfully and profitably complete a transaction. When you work with a generalist who has different industry experiences, they have so much more creativity in those deal structures and how to get businesses sold for maximum value.
There are two completely opposite sides of the spectrum of expectations when valuing your business and one big misconception is that people often overvalue their company, because of wrong information they may find on the internet. Jessica believes you have to look at the dynamics of every business to understand what the value is and then compare it to what's actually going on in the market. Another misconception is that people also undervalue or feel like their businesses aren't sellable, and the truth is that very small businesses sell every year by the thousands.
Look at the market method similar to how you would do a housing analysis. There are databases of private sales across small and midsize businesses. Seeing what businesses are selling in that industry, most of those valuations are based on a multiple of earnings or multiple EBITDA. A business is worth between one and four times EBITDA as a quantitative piece, looking at how much EBITDA is in any company, will give you a formula that makes it easy to calculate the quantity.
The harder thing to do is to measure the quality. Going into different areas of the business, like how it’s run, how involved the owner is, what the structure is in terms of products and services, whether there is recurring revenue, and what's the growth potential. Through Jessica’s company Exit Factor, they've identified 12 different areas that dictate a qualitative score of what buyers are willing to pay.
No matter how you slice and dice your company, ultimately buyers are focused on how much money the business makes, and how much profit there is. Maximizing its earnings, maximizing efficiency, not focusing so much on driving revenue growth or building the right business, but refocusing on driving profitability will ultimately maximize the value. Another big factor is to have processes and procedures in place, contracts between employees or clients, and books and records in order. Buyers are going to inspect those in due diligence. This makes the transaction run smoother and might double what your business was originally valued at.
In this episode:
[01:31] Jessica explains how she became a successful entrepreneur
- How her family exited their businesses successfully and set the family up for the future
- Pulling back the curtain on how businesses sell their processes
[04:38] Giving you an idea of the reality of a situation when it comes to business values
- The big misconception when people overvalue their company
- When people undervalue or feel like their businesses aren't sellable
[06:35] When looking out to sell a business and figuring out the valuation
- Formulating the valuations based on a multiple of earnings or a multiple of Ebitda
- Identifying 12 areas that dictate a qualitative score of what buyers are willing to pay
[08:34] Jessica gives an example of when a company was sold for a surprising amount
- Buyers look for sellable assets that they can turn a profit on in the future
- Numbers to one person don't necessarily mean the same thing to another
[11:11] Start with the earnings of a business when you are evaluating it
- Ultimately buyers are focused on how much profit the business makes
- Refocus on driving profitability which will ultimately maximize the value
[13:08] Having processes and procedures in place when thinking of selling your business
- Getting contracts between employees or clients, books, and records in order
- Jessica gives an example of guiding a business to double their value
David has over 20 years of experience as a nationally published columnist. He is also an accomplished keynote speaker, stage presenter, and seasoned marketer. David has spent the last 15 years of his career helping other people come up with story-based marketing strategies that stand out in their respective marketplaces, laying the foundation for future connections. As a certified StoryBrand guide, David and his team employ the StoryBrand framework to create a communication strategy and zero in on the story their clients use to attract and retain customers.
David has always been the kind of guy who simply likes taking complex things and making them easy, which contributes significantly to his success. In the field of sales. He believes that everyone is involved in sales in some form. It's amazing how many people find it difficult to do it for commercial success and is not able to explain the complexity to potential customers or clients to help them close deals.
He lost his wife around twelve years ago and after rising from the pit, he came to the conclusion that life is so short, and that he will restrict himself to only do the things he likes. He started a full-time marketing company rather than doing marketing on the side as a hobby. After managing the practice for a while, someone recommended Don's book to him. He read it and thought it was fantastic and started using it on himself and other individuals. He has been a StoryBrand-certified guide for almost four years now and has seen a major change in the way he interacts with clients. It changed the method he used to help clients rethink their message. He knows that they are more important now than they have ever been in markets because there is so much noise and so many channels through which people attempt to sell.
StoryBrand is a fantastic community to be a part of. Everybody is there to help each other. The psychologist by the name of Daniel Conneman has devoted his professional life to supporting the idea that humans do not make choices using their prefrontal cortex. It's highly unlikely that other how-to manuals begin with this. Studies have revealed that humans make decisions using a very small portion of the pre-frontal cortex, which is known as the amygdala. That region of our brain is responsible for thinking and feeling.
Our prefrontal cortex will naturally look for a rational explanation when we hear a story written with emotion and this is what prompts a prospective client or customer to act and start working with you. They encourage people to imagine the story's main character when they take them on the journey as a result. Additionally, the primary character mentions a need or want three times, indicating that they already possess it. The internal level is what you say to yourself in a manner of self-talk, the external level is what you say to your family and friends, and the philosophical level is the most important level of all when it comes to persuading someone to change. You must develop a story that appeals to the audience's emotions and pulls them in.
In this episode:
[03:52] Being a StoryBrand certified guide changed how David interacts with clients
- Overcoming the noise in the marketplace
- The importance of creating the marketing message
[05:37] Starting at an interesting place that not a lot of other guides start with
- Crafting a story with emotion to move prospects or clients to work with you
- Explanation of the external level, the internal level, and the philosophical level
[06:56] Guide and craft their story where they're the main character
- The tendency for folks who market and sell, to want to be the hero
- Giving a simple and straightforward picture of what life will look like if they don't follow your plan
[11:09] How people are motivated by fear of loss, is much greater than the desire for gain
- Looking at the future and having that emotional hook
- Focus on the quality of life to be much better afterward than before
[13:28] When starting a business and it’s a blank sheet of paper
- Get rid of your IT team and servers and use the new global workforce any place in the world
- Growing your business and not just running a hobby
Robin Landa is a distinguished professor at Michael Graves College at Kane University, as well as an award-winning author who has written 25 books. She did her training as a Designer and fine artist and was swayed into writing. Robin’s books are an extension of her work in the classroom to educate people and have taught 1000s of people to tap into their creative potential.
One quick way for people to tap into their creative potential is to be curious and observant, and it’s critical to maintain your creativity and mental health. There have been articles about the fact that being observant, wards off civility, and asking specific questions, posing questions about possibilities outside your own experience, not about regrets, but about possibilities. Listen to what other people say. That's how inventions are created.
Strategic creativity is the power to conceive something that solves a problem and benefits people, aiming empathetically at an appropriate target audience, which is the key. When people think about creativity, they often think about poets or painters being creative and doing their own thing for themselves. In advertising, branding, and design, we aim at mass audiences. Being strategic in the creative process, and being relevant in order to connect with people and resonate in the long term. Being thoughtful and fitting into people's lives to have context, appropriate perspective, and humanistic, being people-centered. Make those observations, always look for that human truth, and have the insight on to base an idea. Solutions have to be interesting, something that people will want to spend time on.
Looking at the social film for Intel by PJ Pereira, the president and chief global Creative Officer of Pereira O'Dell, called The Beauty Inside. Auditioning people on Facebook to be in the film, all fans – male or female – were called to audition for the lead role of Alex because his appearance changes every day. Every time this person wakes up, he's in a different body, it's the same person on the inside, just like Intel is on the inside, but the person looked different on the outside. People also played Alex throughout the experience on his Facebook timeline, via photos and videos, adding to his narrative at every step. When this person fell in love, he had to deal with the fact that his physical being kept changing. It was a real breakthrough idea in advertising, a branded content piece for Intel.
You don't want your work to sound like advertising. Nobody wants to be sold. Nobody wants a sales pitch and therefore you have to get under people's radar. The greatest risk is to do something pedestrian, to do whatever the other guys are doing because no one's going to take notice. It hurts when advertising sounds like hucksters or snake oil salesmen. A lot of brands right now are trying to do good for society. Contribute the foundations they have, to sustainability. To align their values with Gen Z as Gen Z really wants to know what you're doing for the world, doing more than just making a profit.
In this episode:
[02:23] Ways to help people tap into their creative potential and communicate it to the world
- Asking specific questions and being very curious
- Being observant is critical to not only maintaining your creativity but your mental health
[04:49] How strategic creativity is so important for advertising agencies and graphic designers
- The power to conceive something that solves a problem
- Connect with people in order to be relevant and resonate long term
- Looking for that human truth, that insight on what you can base ideas on
[08:45] Discussing examples of great advertising
- Mcdonald's and Burger King
- The Fearless Girl on Wall street
- The social film for Intel by PJ Pereira called The Beauty Inside
[13:20] What constitutes bad advertising
- Nobody wants to be sold
- The greatest risk is doing something pedestrian
[14:54] A lot of brands are trying to contribute to sustainability
- Gen Z really wants to know what you're doing for the world
- It's not about the brand, it's about the audience
Tim has spent the past 15 years as a Founder, Operator, and Growth Partner Investor of hyper-growth companies ranging from investment management, product and services, tech-enabled services, and software development. As a strategy and execution partner to multiple 8-figure CEOs, and advisor to over 15 privately held businesses with annual revenues from 250,000 to 10 million plus, Tim has made a name for himself in being risk aware and adept at successfully navigating companies and teams through challenging business issues centered around a core value proposition. His well-earned playbook is now a valuable resource to company Owners and Founders.
Tim helps companies avoid making six to eight-figure mistakes, solving unpleasant problems with exciting solutions. He focuses on helping companies on the lower end, either those who are just getting started, or who have stalled or feel like something's missing, to grow in their own journey. He explains that mistakes come in two forms. They are the ones that we make knowingly and the ones that we make, unknowingly. He believes these things are kind of acting as brakes to progress and provide clarity, especially in a team. If all of them aren't moving in the same direction, it's going to be really hard to grow. Pull back and retreat to a position of strength, and then build with clarity and continuity.
A number of business owners and entrepreneurs start with a kind of belief, to be the singular product that they want to bring to market. In reality, every time we bring something to market, we're actually solving a problem for the buyer. Most of the companies that Tim works with are in the services industry, where he will take a business that is somewhat of a commodity in the market, and get very specific about who they are targeting, talking to, and their value proposition. Looking at other consumables that people may need over time, other opportunities to deliver upon as a full suite of services.
It’s a misconception if you are providing a service that you have to be the one to actually produce each piece of the product. You can be exceptional in one piece, and then go find partners that will look for joint ventures or partnerships in other areas. The sum of the parts is solving a problem in its totality. It provides operational breathing room, clarity, and focus.
There are five core functions of a business, lead generation, lead nurturing, conversion, sales process fulfillment, and then upsell and retention, and they have helped people in all five of those. His company grew quickly from about $400,000 in revenue in 2017 to over 50 million in revenue in just a few short years. That growth came from a mutually beneficial dynamic that was created. The six weeks challenge was priced on average, somewhere in the neighborhood of $600, and the importance of that was because, for the gym owner, it allowed for more efficient lead generation, it improved the short-term cash flow of the business, and therefore allowed the gym owner to reinvest in that relationship to provide a better level of service for the members.
Although the price was higher than typical, what it did was, for the first time in the mass market, it hit the three key areas that someone needed to go through a transformation. It was very much success based rather than action based. There was a movement component, there was a nutrition component, and there was an accountability component. That $600 ticket was high, but it was high because it worked and the quality of the experience was very good. The level of success was astronomical, aligning all the pieces.
Focus on opportunities to deliver upon a full-service suite and solve a specific problem, this framework is your message and your margin, and there are four key components to it. Number one is your positioning. Number two is your product. Number three is the packaging. And number four is your pricing. How you define these four things in your offering, and how you convey that to the marketplace, will determine whether you're successful in delivering upon the goal and increase the likelihood of success.
In this episode:
[02:33] Looking at reforming companies to implement the best practices
- Mistakes can be made knowingly as well as unknowingly, and understanding the difference
- What can be removed and what can you stop doing
[05:20] Bringing something to market, we're actually solving a problem for the buyer
- Your perception or positioning in the market plays a big role
- Be very specific about who you are targeting, talking to, and your value proposition
- Provide operational breathing room with clarity and focus
[10:41] How looking at a gym business model from the gym owner's perspective worked
- The core functions of the business are lead generation, lead nurturing, conversion, sales process, upsell, and retention.
- Hitting the three key areas that someone needs, to go through a transformation
[12:56] Cultivating a winning framework
- Having the foundational level to create a solid cash flow business for reinvestment
- Break the beliefs of failure and know you're going to be successful
[15:27] Focus on opportunities to deliver a full-service suite and solve a specific problem
- Revolve around how you speak to the marketplace
- Number one is your positioning, number two is your product, number three is the packaging, and number four is your pricing
- Double the revenue and quadruple the cash flow in 24 months or less
Per Sjöfors is the founder and CEO of Sjöfors & Partners, a thought leader in everything pricing, driving growth, sales volume, and profits. His team of pricing consultants has profound knowledge of pricing strategies validated by powerful AI software to produce the pricing strategy services you most definitely need. They work with globally recognized brands on ways to gain pricing power through comprehensive analysis and pricing strategy methods. Forming marketing and sales strategies with tactics to transform companies to their next best level.
Per is a sought-after speaker for various conferences, part of the Forbes Business Council and The C-Suite, appears regularly on podcasts and radio shows, and gets routinely quoted in the financial and business press. His new book "The Price Whisperer - A Holistic Approach to Pricing Power" is an Amazon best seller.
When Per started experimenting with pricing, some of those experiments were very successful, pushing revenues up 25%, but they didn’t understand why these experiments worked. 15 years ago, he set up his own shop and decided to develop a process that would make every pricing experiment a success. Creating a holistic view of how to price correctly, driving higher revenue, sales volume, and higher profits.
Pricing is an art, combining process and science. Most people try to simplify the pricing model, thinking about the cost of the goods. But you actually need to price above your cost. The problem is that the costs have nothing to do with the value that you deliver, whether that is a service or a product. The willingness to pay means that you can measure how much people are willing to pay for the value you deliver. When you price accordingly. Your sales volume will increase, your revenues will increase and your shareholder value and profitability will increase all at the same time.
The way we work as humans is that we cannot compare numbers. If you think about how many websites set up prices, they start with a low price, and then as you read left to right prices go up. That is wrong. What you want to do is start with a high price, which is called price anchoring. As you read left to right and top to bottom that’s going to be the first price you see, which makes what appears after that more affordable. This will lead to higher sales volume, as opposed to doing it the traditional way, where you have an anchor, which is lower than the rest of the prices, leading to a lower willingness to pay and a lower sales volume.
Create a value stack, starting with 10,000 where customers see that first, then 6000, then the 4000, which will increase sales of both the 4000 and the 6000. What you really want to do is have a mega-large package for 30,000, which nobody will buy. Just there as an anchor point. One of the most successful anchor points was when Apple introduced ‘the watch’ a few years back. The normal Apple watch was 349 bucks which had exactly the same electronics as the limited edition in a gold case for 17,000. But it wasn't there to be sold. It was there as an anchor point.
To do this properly, have pricing as a centerpiece in your business strategy. Within an organization, the company's profit comes from only three variables, the total cost, the total sales volume, and the price of what you sell. Of the three, the price has the highest leverage that impacts profit the most. If the organization, from a managerial and executive point of view, knows how small price changes will change the profitability of the company, you will take your company to the next level.
In this episode:
[01:23] Per, "the Price Whisperer" explains why he has this title
- He developed a process that would make every pricing experiment a success
- The holistic view of how to price correctly
[05:13] How Pricing is an art
- You actually need to price above your cost
- Having a captive audience that has a higher willingness to pay
[07:56] A thorough explanation of Price Anchoring
- You can measure how much people are willing to pay for the value you deliver
- How to present the price for your product or service
[10:30] The best way to value stack your products or services
- Increasing sales with a mega-large package as an anchor point
- Example of when Apple introduced their limited edition watch
[17:24] Pricing should be the centerpiece of your business strategy
- The three variables: Total cost, total sales volume, and the price of what you’re selling
- The holistic view on pricing power
Sophia Matveeva is the CEO and founder of tech for non-techies an educational company and consultancy. She hosts the top-rated tech for the non-techies podcast, which teaches non-technical perspective professionals how to speak tech and succeed in the digital age through corporate and individual training programs. As a non-technical founder, Sophia has co-created apps and algorithms that have been used by 1000s. She sits on the board of the University of Chicago's alumni in the UK and also contributed to the Harvard Business Review, Financial Times, The Guardian, and forums on entrepreneurship and technology.
She realized that there was a huge gap for business people who wanted to have a great career, who are dedicated and hardworking, getting unexpectedly sucker punches, as the tech sector arrived. Speaking with other successful people who are non-technical in tech, she learned what she needed to know. Understanding the core concepts, rather than having the skills, knowing the backend, and the front end, and how they interact with each other.
As a leader, you may think, “I'd have to learn all these things, I have to do all these things, and I am never going to sleep”. Every year, another programming language or concept comes out and as soon as you learn C++ you get a new thing called Ruby on Rails or Python or Visual Basic. As long as you understand the possibilities, set a goal that is going to be applicable to the engineers, or the product team within a particular timeframe, and then it is up to them to figure out how to get there.
The most critical step for a digital leader who is not technical is to realize there is freedom in the absence of choice. Make a public commitment like setting up a weekly meeting with your technical counterpart. Tell them what you're working on and ask them what they're working on. Put yourself in a situation where you have to learn. Start listening to the tech on techies podcast to start learning the language of technology. Find people who are doing what you want to be doing. Get connected to them and speak to them, or just Google and read everything about them. What you need in this journey is information, and learning how to speak tech. But you also need to see how people that you identify with are doing it.
One of the biggest mistakes startup founders make is going straight to development, hiring developers, and actually forgetting the design process. There is a whole discipline called Design for technology. The first part of the design is user research. Hire a designer, listen to design podcasts, get some design books, and learn how to do user research properly, because every product is a solution to a problem. Make a prototype, which is something that feels like an app, with no code. Research, test the prototype, and iterate only when the prototype has been tested. Then work with developers, before ending up wasting a phenomenal amount of money.
In this episode:
[01:40] Sophia shares detail on her company called Tech for non-techies
- Helping people have great careers that are fulfilling, interesting, and future proof
- How the tech sector came along and feeling unexpectedly sucker punched
- You don’t have to learn everything, or do everything, and never sleep, it doesn't work.
[05:28] Know the backend, and the front end, and how they interact with each other
- Don’t think that you have to learn and do everything when it’s not the case
- Understand the possibilities and set a goal that is going to be applicable
[13:31] The most critical step for a digital leader who’s not technical and is effective
- Get freedom in the absence of choice
- Putting yourself in a situation where you have to learn
[21:10] One of the biggest mistakes startup founders make is going straight to hiring developers
- Hire a designer, listen to design podcasts, get some design books, and do user research properly
- Don’t bang something into shape, make it look beautiful from the start, instead of trying to make it work afterward
Kyle and Ariel Tresch are husband and wife digital marketing consultants who have built a thriving relationship and many thriving businesses over the last 10 years. The happy couple found themselves in a dark place a few years ago, as the everyday stresses of business began to take a toll on their relationship. Thankfully, Kyle and Ariel chose to fight for their marriage. And in doing so, they pioneered a brand new approach to doing life and business in a way that has allowed their relationship to flourish, and their businesses to skyrocket. Today, they are the founders of the mentorship company called ‘Couple Partners’, where Kyle and Ariel equip other entrepreneurial couples with proven strategies, to rapidly scale their businesses to seven figures, or more, all without compromising their relationship in the process.
Coming from what we would call humble beginnings. They were from a small town in Ohio and dated for seven years, and both had their own separate businesses during that time. After they self-funded their dream wedding in the Bahamas, which is where Ariel wanted to get married, they thought things were only going to get better from there. Unfortunately, that wasn't quite their experience. They became so focused on their individual pursuits and their businesses that they actually started to neglect their marriage.
They launched a coaching company this year called ‘Couple Partners’ and as soon as they launched that, they had couples from all over the world coming to them. As a result, they’re able to coach and mentor other couples in business, helping them not only grow businesses but actually stay unified in their relationship every step of the way.
What they discovered was, instead of one person having to take all the spotlight, they were able to recognize each other's gifts and talents and assign those resources and responsibilities based on those tactics and strategies that they’re great at. One of the things that were the most helpful for them was to trust each other in terms of handling each individual responsibility. When they divide the roles and tasks, being able to trust the other person to own that role and to take care of business.
They have an ABCD formula that triggers all three areas of the brain in the right order, meaning you have to first trigger the survival area of the human brain by getting people's attention. Once you have their attention, trigger the limbic area of the brain. And then use the neocortex in order to get people to rationally make the choice to move forward. With the ABCD formula, you can sequence your communication in such a way that motivates any buyer, any visitor, any social media, post reader, or any video watcher to take a desired action that you want them to take.
The A essentially stands for attention, you want to get their attention by sharing something that is new, something different, or something potentially dangerous.
B is for stating the benefit your audience can get from your product or service.
C stands for connection, once you get somebody's attention, and they know clearly what the benefit is of consuming your material, trigger the limbic part of the brain by connecting with your audience.
D is to demonstrate how you can help them because if you can get your audience to see how you can actually help them, they'll have all the logical reasons justified to take the action you want them to take.
Kyle and Ariel want to challenge everybody that learns this, when going through the ABCD formula, to use it only for good, never use it to lie, never use it to cheat, never use it to steal, but only use it to positively influence somebody to take an action that is best for them.
In this episode:
[02:27] How Kyle and Ariel became successful couple partners
- Having their own separate businesses and neglecting their marriage
- Figuring out a way to maintain unique individual purposes and unify those strengths towards an integrated goal in business
[07:46] Having two separate businesses to figure out how to share the spotlight
- Dealing with the fear that it might affect the relationship and working through the challenges
- Sharing strengths and putting that into one unified vision
[10:37] Creating a checking document that listed all the priorities
- Doing daily strategic planning and coming to an agreement
- Developing a communication strategy after helping many different coaches and companies grow in scale
[12:42] How personal growth get you to be able to trust each other
- Taking on and respecting individual responsibility
- Dividing roles and tasks and being able to allow the other person to take care of business
[16:48] Applying Jedi mind tricks for good and not to psychologically manipulate people
- Using the ABCD formula to motivate any buyer, visitor, social media, post reader, and video watcher to take a desired action that you want them to take
- The secret behind-the-scenes sauce that nobody likes to talk about
[20:08] The ABCD formula breakdown and how it’s used
- A - attention, B - benefit, - C - connection, D - demonstration, each explained in detail
[27:05] The advantages of working together as a couple along with how marketing resonates
- Allows going back and forth when coaching and mentoring clients
- Having a female presence and a male presence and the perspective from both
Beate Chelette is the founder of The Women's Code, a company devoted to helping leaders and visionaries grow their authority to scale their impact. Listed on the top 100 global thought leaders by People Home and one of the 50 must-follow women entrepreneurs according to HuffPost. Beate works with household names such as Chevron, Amazon, and Johnson and Johnson. She encourages entrepreneurs of all levels to turn their strategy into the demands and goals of their businesses so that they can grow their companies.
She was a photographer and then became an accidental entrepreneur, by growing and building a business in a decade of bad luck and brutal adversity. Including fires, floods, riots, earthquakes, September 11, and a tsunami. Little did she know she was going to add a pandemic to her ever-growing repertoire of adversity. When she figured out how to crack the code, she was able to sell her business for millions of dollars to Bill Gates. She took what she learned, and put it into systems, processes, and workflows. Today, she works as a growth architect helping visionaries, and leaders, to scale their impact and grow their authority.
Beate’s superpower is that she can take what people do, and turn it into their signature system and formula. Take all the different pieces under one umbrella, and ad additional steps. Magically everything you do makes sense because now it's become a step-by-step formula. A lot of people don't have the ability to understand the strategy or systems, especially creative people, or people with big ideas because it's just not how they're wired.
She realized the three things people struggle with, are not having a signature system and not being able to articulate their uniqueness. Secondly, they don't have a strategy because it intimidates them. Third, is the authority building, which is really a client attraction system. Leads authority is not celebrity authority but industry expertise. She systematically created a support service and if you are within this system, this five-star success blueprint, she can help you diagnose where you are in that system, where you're stuck, and what steps you need to take next.
The first thing is an uncovering, a personal conversation with Beate for about 30 to 45 minutes, to pinpoint where the misalignments are. It’s not about reinventing everything, it’s maximizing what you already have. Filling in the pieces that are missing, and working through her process, and her formula to assemble one solid picture. She believes that, whatever it is that you do, it must be aligned with who you are and she helps you figure out what that is.
It is crucial that you figure out lead generation client interaction systems because if you miss that, you're going to be a dead fish in the water. Her personal favorite strategy right now is podcasting. When using your podcast as a lead gen tool, be deliberately strategic about where you go, where you show up, and who you speak to. If it's not a fit then don't waste your time. The strategies you use should support you and make you look good and get you in front of the right people that are attracted to that kind of person or that kind of brand that you're portraying.
In this episode:
[02:41] Beate’s superpower is taking what people do and turning it into their signature system
- Take all the different pieces, pack them under one umbrella, and ad additional steps
- Beate speaks about the three things people struggle with mostly
[06:38] Identifying core issues to help them implement this five-star system
- Going deeper into these aspects within 30 to 45 minutes of conversation
- Filling in the pieces that are missing by working through her process
[12:45] Looking at different related strategies to follow, for different stages that you’re at
- Figure out lead generation client interaction systems
- Podcasting as a phenomenal networking tool
- The strategies you use to support you and make you look good
[15:35] The biggest challenges of using your podcast as a lead gen tool
- Having a podcast guesting and a podcast hosting strategy
- Get in front of the right people that are attracted to the person or brand that you're portraying
Valerie Hayes is a fractional COO and EOS integrator, on a mission to help overburdened entrepreneurs, small business owners, and CEOs, establish their businesses as industry leaders without working every day of the year. Valerie worked for three Fortune 500 companies and then started her own business. In the process of running her own business, she kept meeting people who had great ideas and worked very hard, but they didn't know how to run their businesses well, which was holding back their business.
She decided to take her skills as a business owner and help other people with actionable insights on how to balance their day-to-day operations with implementing ideas and grow their business, uncover the roadblocks, identify the root causes, and smooth out the friction points. Valerie will amplify the strengths of your business, diagnose problematic solutions, and break through the bottlenecks. Because, if you don't integrate all aspects of the business into one cohesive, moving-forward entity, you're not going to be successful.
A CMO is an important job, as chief marketing officer, having the responsibility for all of the marketing activities of the business. Identifying the strategy, identifying resources, what the overall goal is, how to move forward, and may or may not also have responsibilities for the sales organization as well. A lot of business owners just focus on sales and marketing, especially entrepreneurs and small business owners because they feel like their greatest opportunity for growth comes from increased sales and marketing.
Marketing is good, obviously, but the challenge is to make running your business your number one priority. Your sales may increase, and you might in fact reach your goal, but if your sales continue to grow without nurturing and developing the infrastructure necessary to support those sales, you're going to implode, fall back and you won't know what happened. You have to have the right people in the right jobs, and the right processes and procedures in place.
Other companies need a COO, but may not need a full-time COO because maybe they don't want to pay that full-time salary. They can get the benefits of the experience and knowledge necessary to move their business forward, but not have the downside of the big executive salary. Adjust the need for processes and procedures based on the organization and the personality style. Growth comes with established processes and procedures.
When you have incredibly detailed processes and procedures, it can demotivate employees because they may have the impression that you don’t trust them to do the job. It doesn’t offer them opportunities to make any decisions about anything, functioning as robots. Rather train them during the process and even have them document it in a way that it can pass the stupid test, then you can test your theories about the process and adjust them along the way.
The hallmark of a great leader is hiring people to work within their zone of genius. Recognizing and understanding that, will move your business forward faster if you encourage them to spend 80 to 90% of their time in their zone of genius, this shows that you are thinking of the people in your company. Create an environment where everyone knows what they're doing and functions as a team cohesively.
Make use of the EOS resources, which is a structured program with templates for meetings, standard operating procedures, job descriptions, goals, and strategic plans, already written and developed. The philosophy, the approach, and the things that you're supposed to include in your documentation because of the EOS list may look like you're teaching your organization processes and procedures, but what you're really doing is teaching proactive leadership and communication so that everybody's headed in the right direction.
In this episode:
[02:57] Vanessa explains the role of a CMO
- How CMOs are responsible for all of the marketing activities of the business
- Make nurturing and developing the infrastructure to run your business, your number-one priority
[05:19] A breakdown of the functions of a COO
- Businesses and organizations that are growing rapidly need the experience and background of a COO
- Get the benefits of the experience and knowledge to move your business forward
[07:46] Discussion of clients on opposite ends of the spectrum using processes and procedures
- Checking a box and demotivating your employees
- Having no communication and functioning in silos
[11:52] Finding equilibrium in a significantly documented process with a significantly trained person
- Testing your theories about the process to adjust the process
- Have members document the process to pass the stupid test
[14:42] Being the hallmark of a great leader
- Recognizing and encouraging people’s zone of genius
- Personally and professionally fulfilling virtual assistance and team members
[19:23] EOS looks like it's about processes and procedures, but it's really about leadership and communication
- The philosophy, the approach, and the things that you're supposed to include
- Any problem in business can be traced to a breakdown in the process
Leah Gervais is a revolutionary business coach who turned a side hustle into a full-size business that earns six figures monthly. She is passionate about helping her clients prioritize their dreams. Leah founded Urban20Something - her first side hustle blog, helping younger professionals successfully scale an online side hustle to the point of it exceeding the usual 9-5 job. Leah saw the true potential of working on her passion and dedicated her life to helping others do the same.
Teaching her clients not to let fear paralyze them and giving them the tools to conquer their goals. An entrepreneur at heart Leah’s story began when she was a paralegal in New York but then realized that she didn't actually want to continue on the path of law. She didn't know what else she wanted to do, feeling paralyzed by her fears. She eventually declined her law school acceptances and decided to start a blog, writing about her experience being a millennial in New York City trying to find her way.
Having a clear audience to connect with, as it was a common phenomenon for millennials to graduate from school but doing it out of default, or societal conditioning, rather than knowing what they wanted to do. By passing law school she was having impostor syndrome about starting a blog, not feeling like she had the authority to share any wisdom. Now understand the secret: Stop trying to quiet the voice of fear. People are looking for ways to silence it. But it never really goes away. She still experiences it at times, but is now more intimately familiar with it and will not let it stop her.
Now helping entrepreneurs to take that leap and understand that they don’t need to know their zone of genius before moving forward. Her entry-level program ‘scale your side hustle’, is typically for people that are still doing their nine-to-five. The phenomenon in entrepreneurship that paralyzes people is looking for a single strategy, a secret of some sort. As someone who has built a 7-figure business and helped clients go from zero to 7-figures, the secret is action.
When you're looking to get to a new income level, a really good place to start is to look at how to grow your audience. Everyone starts with zero followers and the best thing to do is tell yourself in a caring way that you've made it this far, putting part of yourself out there, getting better with every client that you serve, and using your emotional intelligence to do introspection.
Multiple six-figure revenues is where many feel they really hit their stride. That entrepreneurship has many glamorized associations, whether it's traveling, living in a beautiful house, or buying nice things. The much deeper and more enjoyable thing is how you live your day-to-day life. There need to come a time when you don't hustle as hard as you did in the beginning, getting to enjoy the fruits of your labor. Honoring the life that you have, not just how much you can cram into a day, but getting to that level of sustainable success.
In this episode:
[02:07] Leah shares her background and how her story began
- After being accepted into law school and realizing it’s not what she wanted to do
- Started a blog about her experience as a millennial in New York City finding her way
- Having impostor syndrome and not feel like she had the authority to share any wisdom
[08:19] You don’t need to know your zone of genius before moving forward
- How everyone is looking for that key to success
- As someone who has built a seven-figure business, the secret is to take action
[12:09] What Leah’s program looks like and the actions that should be taken
- Putting your action and energy toward visibility and reaching audience growth
- Not to get stuck in that dangerous cycle of doubt
[14:30] Leah shares a success story of one of her clients
- How this client could leave her 9-5 for her side hustle
- Hitting a $230,000 month
[19:55] There should be longevity in coaching people that align with you
- The value of coaching is having someone hold you accountable
- What happens after you have found business success
Tarush Aggarwal has been a data strategist for 11 years and the founder of 5X. He helps entrepreneurs implement computer strategies in their businesses. He’s worked with multiple brands, many different digital entrepreneurs, and with companies such as WeWork and Salesforce. Tarush built data teams for Fortune 500 companies and start-ups, helping them grow their teams from five to over 100 people. Data is the future for moving your business to the next level and Tarush is at the forefront.
He started his career in software engineering in 2011 when data engineering was not a big thing yet, learned how Salesforce is built out and realized that it’s not just about tracking, collecting, and storing but also measuring and analyzing different data points. Looking at how to attract more customers and make more money. Understanding how effective different channels are, double down on one, or get rid of the ones that aren’t performing. Grasping how customers are using your product and knowing the different segments of customers. Personalizing your product in a way that you are targeting each segment and increasing conversion and then optimizing the business supply chain by automating some of your financial dashboards.
His big tip is to just get started so the iterative process can be built on, it will take a few cycles to really understand the methodology. With better visibility comes asking better questions and adjusting your understanding of your business. Tarush believes it’s better to focus on the priority of the business in the beginning. Know what the business goal is and then work backward. He goes on to say that the average company has over 10 different sources of data, and you need to centralize this in a single storage layer or data warehouse.
The infrastructure piece is one of the biggest challenges for companies, knowing what tools you need to make sense of your data. 5X makes it very simple for you, you don't need to figure out integrations or maintenance. They set this platform up in a few minutes where you get one month and they bill at the end of the month. Then there are the people, data scientists, analysts, and engineers who build these capabilities for you, helping you figure out how to take action with your high-level business goals and personalize what success will look like.
In this episode:
[02:42] Being able to measure many different data points can become overwhelming
- It’s about measuring and analyzing different data points
- Have a real plan, collect it, store it, analyze it and work on it
[03:51] Looking at the three broad categories of why companies invest in data
- Attract more customers and make more money
- Know your customers and the different segments of customers in a way that you are targeting each segment, and increasing conversion
- Optimize the business, and the supply chain, and automate some of your financial dashboards
[06:19] A big tip is to just get started on building blocks of information in order to take action
- With better visibility comes asking better questions and adjusting your understanding of your business
- Expand your knowledge and have more reports
[08:27] How to avoid the initial overwhelm when you don't have a large data team
- Focus on the priority of the business to attract more customers, find out how they're engaging with your product
- Optimize the business goal and then work backward
[10:00] Tools you need in order to make sense of your data
- Centralize this in a single storage layer or a data warehouse, clean it, structure and model it, and finally do reporting
- Having a solid foundation on which you can build on
Chris Lalomia is a man of many hats, a successful entrepreneur, author, and podcast host. In 2008, Chris decided to dip his toes into the entrepreneurial space and began The Trusted Toolbox, a home repair and renovation company located in Atlanta, Ga. Since its inception, The Trusted Toolbox has grown into a multimillion-dollar handyman and remodeling business. It took more than luck to grow a business from the ground up during the great recession. Chris believes his success is due to his business acumen. By positioning himself as a problem solver in the home repair industry, Chris gained loyalty from his customers. If you’re interested in learning how to grow a business regardless of the economic climate and are willing to put your customers' needs first, read on!
Owning his own business was not something on Chris’s to-do list. Chris worked for Sun Trust bank as a mechanical engineer with a master's degree. Highly successful in his position, he found it left him empty. In search of personal satisfaction and fulfillment, Chris quit his corporate job and ventured out independently. Creating the Trusted Toolbox during an economic downturn was not easy, but 14 years later, Chris is grateful for his journey and thriving business.
When you ask Chris how he started a successful business during a recession and continued to thrive during Covid 19, Chris credits his success to being a problem solver. The One Big Tip he offers audiences is that if they want to own a thriving business, they need to position themselves as problem solvers in their industry. Every day with the ever-changing economic and political climate, things are changing, and suppliers and materials are forever shifting. Being able to ebb and flow with whatever the world throws at you is how you build a successful business.
To be the best you can be, you need to accept that no one person can be an expert on everything. Chris laughingly credits much of his success to his coined entrepreneurial ADD, something many business owners can relate to. Hiring people to run your departments is the best way to manage that. When you outsource your demands to the people who can do it best, you create a successful foundation. This allows you to offer the best service in every aspect of your business. You need to empower your employees. Let them feel proud of the work they do and the success they bring to the company. That is how you grow a strong team that your company and customers can rely on.
Another tactic that Chris relies upon to keep his company strong is hiring people who are the right fit for the business culture. It works out like a self-selection process. The people who won’t succeed end up walking away on their own due to the rigorous business environment and expected work ethic when they join his team.
The last strategy Chris relies on for his business to succeed is reviews and newsletters, keeping his brand at the forefront of consumers' minds. By creating an email list and sending out a monthly newsletter, his brand is on top of the minds of his target audience. They may not need his services today but will reach out when they do. After that, customer satisfaction is most important. This is probably the most challenging part of being an entrepreneur. In a world where everyone is looking for instant gratification, developing the patience needed to grow a successful business is challenging.
If you’re looking to grow your business or establish yourself as an authority in your field, the most important thing you can do is put your customers first. Be a problem solver and think about how you can make their days easier.
In This Episode:
[2:45] Chris shares his road to entrepreneurship
- You don’t always know where you’ll end up, and that’s fine. Just follow your passion
- When you are passionate about what you do, it's easy to work hard at it
[6:15] Starting a business during an economic downturn is difficult
- To succeed, you need to deliver something unique to your customers
- Always strive to be the best at what you do
[11:45] You don’t need to be the best at everything to excel
- What’s important is hiring the right people to represent you
- Your employees are an essential part of how your company moves forward
[15:01] Know what you want your company culture to be
- Every employee should be on the same page
- It’s essential to have a united vision for your brand that all your employees share
[19:11] Customer satisfaction is the only way to grow a business
- Ask for customer reviews
- Pivot the way you do business to keep your customers happy
- When you have a vision for your company, all your employees should align with it
Cesar Hasselman is the Founder and CEO of AMH Consulting. He specializes in helping clients enjoy their greatest success. Cesar has provided support, financial mentoring, and business planning to impact small businesses, his experience and expertise lie in identifying opportunities where they might seem impossible and delivering creative solutions and results across numerous industries. Cesar’s passion is helping entrepreneurs not just have a job but to have a business that works for them, not the other way around.
Cesar is originally from Brazil, but now living in Brisbane, Australia. He's been working with several companies, both in Brazil, and now more recently in Australia, and he's breaking out to expand across borders. What's interesting about the type of work he does is that it allows him to get in and help educate business owners on what they need to do to grow their businesses. What’s most interesting about his type of work is that it gives him an excellent window into dysfunctional companies, and what needs to happen to turn them around.
No coaching or mentoring can happen for a new business or person without knowing the nitty-gritty information about them. Understand why business owners do what they do, and why they wake up every morning to go to work. Leading them through those things and developing a long-term relationship. Understanding the company’s numbers, the history, what the business owner thinks about the team, or what the team thinks about the company or the business owner. Perceptions are not always the reality of your day-to-day needs or thoughts.
Every business has a cycle and if you don't understand the cycle of your business, it’s hard for you to measure in which season you are and what to expect back in return from your services or products. Understanding your cycle makes it easier to grow your business and understanding your numbers will help you make better decisions without so much pressure. Your day-to-day needs are based on your results, volume of sales, the volume of costs, fixed costs, or variable costs. So if you have the key numbers that can measure that without you needing to analyze your P&L all the time, you'll be able to make decisions faster.
Having a vision of your numbers and your business cycle is just the starting point. You need to understand the culture, and how much you are truly focused on developing people and not micromanaging your business. Usually, business owners are afraid that nobody can do business as best as they can. And without being aware of it they tend to cut the wings of people that are supposed to help them. They stop investing in people's development and spending time teaching people because they're afraid of competitors. If you find the right people that can add value to your business and see a long-term relationship with them, then you can have more quality time not just for your business, but for your personal life too.
In this episode:
[03:20] Cesar expresses his sweet spot in his workload and the type of clients he attracts.
- Businesses that are hungry to grow or want to have a succession plan in place have no idea where to start.
- Situations that are complicated and costly.
[05:22] What is necessary to coach or mentor a new business or person?
- Starting with a 360-degree X-ray of the company and the person's life to understand why they wake up every morning to go to work.
- Understanding the culture, numbers, history, and relationship between the team and the owner
[08:45] Every business has a cycle, know yours.
- How to determine what to expect in return from your services or products.
- Understand your cycle, know your numbers, and make decisions without pressure.
[12:31] Main numbers that companies should be looking at to grow, trim, or keep on maintaining the course.
- An example of creating a KPI for Real Estate
- When the pressure of fixed costs and operational day-to-day needs start to kick in
- Analyze your income stream, your gross profit, your net profit, and how much savings you need to keep for tax.
[16:20] Have a vision of your numbers and your business cycle
- Understand the culture, how much you develop people, and not micromanage your business
- Create solid opportunities for key people to develop your business
Jeffrey Katz is the Founder and CEO of Quarter Muffin, a social media advertising agency that works exclusively with eCommerce businesses. Jeffrey specializes in helping small to medium-sized businesses increase ROAS utilizing strategic Facebook and Instagram ads. Jeffrey's strategy produces a home run every time with proven results in helping companies generate and nurture leads. Most companies show a 36% increase in quarterly revenue and significant ROAS when utilizing Jeffrey’s unique strategy. Today, he explains the best way to implement his framework so you can see your revenue soar and realize an increase in ROAS with the right social media ad campaign.
Jeffrey didn’t start off doing paid ads. He came from a freelance background with Fortune 500 companies, where he did social listening. His interest in creating a long-term solution for short-term gains, using automation tools to grow followers and sell products, led him to start Quarter Muffin. The rest fell into place.
In a world where you have to pay to play to get ad space on social media platforms, enter newer platforms like Tik Tok, where your cost per impression is significantly less. But there’s a downside to the lower cost per acquisition - the lower conversion rate. The product or service you sell determines which platform is best for you. Products that don’t require a lot of education or do well with short funnels perform great on platforms like Tik Tok. However, a product that requires more education or nurturing will do better on established platforms such as Facebook, Linkedin, and Instagram. The same applies to creators and paying them to use your product on their profile. The conversion rate is not as great as Facebook or Linkedin because the audience may not have the buying power or may not be like the warm leads you can reach when you target your audience directly.
At the heart of Jeffrey’s strategy is understanding your product and how your audience searches for it. If you’re a locksmith, Google ads are your best bet. Why? Because your audience wants the best one closest in proximity - that’s their focus. How fast can you get to them? Whereas, if you’re looking for a flux capacitor for your space-age vehicle, you’re willing to wait for the best item, and it may be willing to exceed your budget if you feel it’s the best one out there. For a product like that, you would want to advertise on Facebook because a Google search or Google ads won’t give you the conversion you’re looking for. That kind of advertising requires education and a funnel.
When it comes to advertising costs, it’s difficult to succeed if budgetary constraints drive you. Social media advertising is more akin to the scenic route, you’ll get where you want to go, but it won’t happen overnight. If you’re new to the industry, you need to start with inbound marketing. Creating awareness around your brand, product, and the benefits it provides. Think of it as casting a wide net and then constantly culling it down. The best way to view digital marketing is to have the budget for a six-month campaign and then jump in with both feet.
One such example of Jeffrey’s unique strategy to lower ROAS can be seen in his work with a recent client. Initially, they were spending $1,000 a month in ad spending. As time passed, they pivoted and wanted to scale relatively quickly. Instead of pumping money into more ads, they looked for untapped markets that were already warm and targeted them. This yielded a quick return and positive results, boosting sales online to a million dollars in just six months. This is the result that most clients are after.
If you’re a company looking to increase revenue and experience higher ROAS, you need to understand the complexities of advertising on different social media platforms. Knowing how your audience searches for your brand can help you better target them with ad spending, yielding increased revenue.
In this episode:
[2:45] Jeffrey shares his journey to creating his own company
- ROAS is something that you can track and see the results from
- Using proper platforms and having patience is integral for companies, big and small
[7:12] Marketing budgets need to be realistic
- You’re not going to win if you don’t spend
- You need to know where your market is
- You need to know the approach you want to take - sometimes casting a wide net is beneficial
[15:01] Know the platforms and the costs associated with each
- Your marketing budget should be something you can afford to lose if it doesn’t work out
- Social media platform advertising is the scenic route, immediate results are unrealistic
[17:56] Know the different options for ad spend
- If a platform can’t handle your ad due to engineering limitations place your ads elsewhere
- Using creators may be a better return on investment if they have warm leads
[20:16] Look for untapped audiences for your client
- They are easy to target
- Don’t require a significant investment
Propellant Media is a digital advertising and geofencing marketing firm, and Justin Croxton serves as the Chief Executive Officer of the business. He has worked in marketing for over ten years and has a profound grasp of digital marketing methods. Repellent media began as an agency with one employee six years ago and has since developed into a firm with eight figures in annual revenue.
Following this, he became aware of the need for programmatic display and geofencing and began providing these services to an increasing number of customers. If you are a car dealership and you want to target customers who are currently in the market wanting to purchase a vehicle, geofencing is the ideal method to achieve so. The use of geofencing is to generate engagement and awareness as a solution to the problem that it solves, which is targeting someone based on their physical location, and the places that they go.
Geofencing needs to be part of your marketing plan, it can be its own penicillin from a marketing perspective. Pushing people from multiple different places to be retargeted, increases the effectiveness of your overall marketing plan. The possibilities for applications are almost endless and many different applications can be used. They do stray away from e-commerce stores or SAS because geofencing is the top middle of funnel awareness, building engagement and not generating leads. They do event targeting for B2B. Brands that are presenting at conferences, car dealerships, or brick-and-mortar retail locations. You want to be able to measure the people who click on your ads from the geofencing locations and come back to your store.
You should look for the audience that has the greatest, most specific goal, and then figure out how to reach them in a variety of various settings. According to Justin, they are able to restrict particular mobile applications and websites and even direct consumers to Facebook and Instagram after they have seen an advertisement on their own site. Monitoring the number of people who see the advertisements, click on those advertisements, and then visited their actual locations.
If you think in terms of the top, the middle, or the bottom of the funnel, bottom funnels will typically be your Google Ads, maybe Facebook site retargeting. Geofencing may be some Google display keyword, or contextual search targeting in the middle of the funnel. The top of the funnel might be tv, radio, or print. Programmatic display is at the top of the funnel where you just want to let people know within your target audience that you exist. Put most of your money towards the lower funnel and layer what’s going to continue to feed people down that funnel. Try to find that audience with the highest intent hit them in multiple different arenas, and that's what they're there to accomplish.
The fact that advertising is concerned with inventory, finances, and communications makes it one of the most intriguing fields. The true talent of advertising creatives lies in their ability to tie it all together to create a cohesive message. Elevate your consciousness in marketing, geofencing, and OTT advertising and gain value for your business.
In this episode:
[02:26] When Justin started to focus on one area of geofencing advertising and realized there aren’t a lot of people playing in the space
- The type of execution that they had to do for themselves
- How easy it is to get into the digital marketing space
[05:49] Having experience in a particular area and getting many clients in that space
- Grow an agency relatively quickly and offer a lot of different services
- Being the solution to the problem that it solves and targeting someone based on their physical location
[10:05] Being able to measure the people who click on your ads from geofencing locations
- Providing a level of attribution modeling within your media planning infrastructure
- Pushing people from multiple different places to be retargeted
[13:19] Looking at media planning basics in terms of the funnel
- Thinking in terms of the top, the middle, or the bottom of the funnel
- Put most of your money towards the lower funnel and layer what’s going to continue to feed people down that funnel
[17:47] Discussing the space that Geofencing and OTT advertising is fantastic for
- Targeting people on streaming apps like Roku, Amazon, Fire, and websites to leverage the geofencing
- Dealing with competitor developments by building virtual fences around locations
Yigal Adato is an executive and leadership coach who has managed hundreds of team members and knows what it takes to make leaders and businesses successful. He helps business owners across the country, implement battle-tested systems and strategies into their businesses, so they can make more money, have less stress, and live that epic life we all want for ourselves and our families.
There are three areas in the “unlock the leader” work, and that's wake up, step up and lead up. When you’re the leader of a family, a relationship, or a business. You have to start by leading yourself. It’s not all about providing a nice house, nice cars, or vacations. It’s about realizing that you have much bigger potential in yourself and in this world. When you go through the steps of “unlocking the leader”, you will stop lying to yourself and start telling the truth about what's not working. Leading with baggage is misleading. You can't walk into work, walk into marriage, walk into a relationship, walk into anything with that much baggage on your shoulders, thinking that you're going to lead with a focused perspective. Get clear, as clear as possible, even if it’s tough.
When you’re leading, you have to bring people with you, lead them up around you so that you have less stress, and less overwhelm, and build that business that brings you joy. There are three levels of business owners, the tradesman, the business owner, and the entrepreneur with a vision of building a huge company with 500 employees. If you haven't learned to lead a team, one of the biggest misconceptions is thinking, ‘it's going to be rough, it's going to waste my time, I'm not going to be able to sell when I have to train them. The other way of thinking about this is, what if I brought in a team who are smarter than I am, I lead them to do the work and they teach me what is needed.
The goal is to hire people that are better than you are and when you lead, you're not afraid of them taking over or leaving, because when a team member has a great leader, they'll essentially take a bullet for them. We want to bring in incredible people who are smarter than us to uplevel our leadership so that we can lead them to do the work that's necessary. Be clear about what you want and when they stay on, they're happy. When they leave, they thank you for that incredible opportunity.
The minute you care more about the person than the deliverable is when the team member will care about the deliverable more than they care about themselves. Leading hundreds of people and truly caring about who they are, their goals, their dreams, and what they want and need, they take that deliverable and exceed expectations. Without micromanaging or accountability or holding their hand through the fire. They know you care and they don't want to let you down. That part of leadership, compassion towards people, builds a great culture. It's not having the kombucha on tap and the foosball table, it's really caring about who that person is. They will care about what you want in this business to make it grow.
In this episode:
[04:27] Three areas in the “unlock the leader” work
- Realizing your potential in yourself and in this world
- Leading with baggage is misleading
[08:07] I help business owners unlock their leadership
- Stop lying to yourself and start telling the truth about what's not working
- Once you're leading, you have to bring people with you
[11:48] Three levels of business owners that need to lead
- Bring in a team who are smarter than you are
- When a team member has a great leader, they'll essentially take a bullet for them
[16:29] Care more about the person than the deliverable
- No micromanaging, accountability, or holding their hand through the fire
- Lead with compassion to build a great culture
- Caring about your team members will make them care about your business
AJ Saunders, a self-proclaimed SEO geek since 2014 and helps coach e-commerce brands to understand and use SEO (Search Engine Optimisation) to grow their business to 6-figures annually. Having worked on hundreds of business websites across multiple niches and industries, AJ’s one big tip is to set measurable KPIs to gauge the health of any online business. Solid SEO is still the best way to bring customers to your website, because it is low-cost lead gen where you own the farm, as opposed to social media platforms, where frankly, you do not.
Marketers are looking for shortcuts all the time, they want to be easily found, and they want fast sites and great content. Google is trying to counteract some of these parasites using short-term techniques and methods that don't work long-term. Content should not be written for search engines, but for people. This gave birth to keyword farms and different types of link trees, but it only polluted everything.
As far as Google is concerned, people are trying to get into the game instead of making it user-friendly. As long as you're doing good content, improving, and adding value. Have your header set up correctly, tag your images correctly, and have an excellent internal and external link structure, then SEO will work for your business.
Measuring KPIs on the page level, and on the domain level, and then zooming out to see how things are going in terms of sales, and in terms of leads captured. You have to understand the health of your website. It’s always best to have 2-3 KPIs. It’s not just creating the actual content that goes on the page, it's creating the map and the call to action, you really should be telling people what to do next, there should be a flow.
There are a lot of companies that say, sign up here to get my newsletter. People already get thousands of emails a day. Articulate the value they will receive, a good example is in the executive coaches' world where they're giving out a lot of great information, or when a company sends out 15% off coupons every once in a while. In both of those cases, the value of what that company or person is giving has already been defined on that same CTA, and you will get some pretty low engagement.
Selling an organic search engine optimization service is not as transactional as people may think, there's a lot of groundwork that goes into it. The analysis of how everything is working, changes that will need to be made to make the SEO campaign much more effective, and results, when bringing on a new client, to be able to show them this service works.
Much work might be done in the first 30-60 days, but most of the results will take three to six months. Even if you have the best product in the marketplace and the best marketing, this won’t matter. Sometimes a client can become unhappy, nervous, or impatient with the results in their given timeframe. Having a strategy and tactics in place to take it step by step by step. The marketplace can take longer to respond. The strategy in place will definitely work, but the timeframe will vary.
In this episode:
[01:07] SEO is one of the most important aspects to optimize your website
- Maintaining the effectiveness of your business in this industry
- Understanding the fundamentals of how an SEO strategy works
[03:14] Marketers are looking for shortcuts all the time
- Google's mission from the start
- The mess behind the scenes when creating an SEO strategy
[05:27] How KPIs help you understand the health of your website
- Have a good internal link structure, as well as an external link structure
- Build profitable relationships with customers by creating awareness, driving sales, and building customer loyalty
[06:35] Measuring KPIs on the page level
- Understand the health of your website
- Generating leads
[10:24] Creating the map of a robust social media strategy that blends paid and organic tactics
- The importance of the call to action
- Getting low engagement with the wrong game plan
[14:32] Having a strategy, tactics, and steps to take to drive clients to your website
- Search Engine Optimization service is not as transactional as people may think
- Analysis, changes, and results when building a clear road map to crush your revenue goal
David Baxter is the founder and CEO of Big Pixel, a strategic design, and development firm specializing in UX business software for startups. Big Pixel is uniquely positioned because they create technology to help companies transform and achieve what they’re after, which is always more than what’s on its spec sheet. David’s One Big Tip to growing a service-based business is establishing your brand as authentic and transparent. This enables you to gain trust and build long-term relationships that serve both parties' needs through transparency and authenticity, so both grow and reach new heights.
With a long history as a developer, David began mixing design with development before it became the industry standard. Then in 2013, David opened his own firm so he could focus on his passion, working with startups. David created Big Pixel as a full-service agency with a strong focus on UX design/user experience, where he advises and mentors startups in every industry on how to build and deploy their products or service. In Big Pixel, the focus of every strategy is client based. David believes you must place yourself in the users' shoes to succeed at UX design. Your thought process should revolve around how they want to use the product, and what they will expect it to do for them, and then put those strategies into action. You also need a clear vision of your users to target them directly. Things get done differently for different audiences. You want to delve into their age group and other demographics effectively to succeed. The key to successful UX design is finding the correct language to speak to your audience and creating the interface.
An example of this is the new Instagram algorithm. Instagram began as the photo-sharing segment of Facebook. Enter Tik Tok, the new kid on the block, and all you see are videos. Every business's heart is a race to the top of the money mountain. Because videos are ‘hot,’ everyone wants to do videos, but that’s not always the best answer. What David would have liked to see, and what he would recommend if they were his clients, would be - how could Instagram compete with Tik Tok without losing its purpose of being a photo-sharing app? These are the things that David and his team focus on when working with startups and established companies. The goal is to stay authentic to its brand and audience while enhancing the user experience.
When David shares his One Big Tip about transparency and authenticity, he’s not just throwing around buzzwords. He means they are all in when his business does something for a client. They don’t stop at the 80% mark and hand it over. They go the extra mile to deliver exactly what they set out to do for their client. That strategy should be implemented in every service-based business, as that’s how you develop a loyal customer base. Transparency should be cut both for the service provider and the customer. For example, David’s projects are based on a set price for the project, and his company sticks to it even when it hurts. If a project needs to pivot and the actual costs are twice the amount of the initial conversation, he takes it to the client but doesn't expect them to agree to a higher fee. He may charge a premium, but his client is getting the best product he can. In turn, the client is being transparent because they are willing to pay the price requested without haggling or asking to change the terms of the agreement. Transparency works for both ends of the spectrum. When you are a company that practices transparency, your brand will be attractive to customers as they will know what they are signing up for.
When starting a service-based business, it’s important to remain transparent and authentic when dealing with your customers. It’s best to charge a flat rate fee for your services and account for how long it may take, so there are no surprises.
Let us know how this One Big Tip worked for you!
In this episode:
[2:45] David shares his journey to creating Big Pixel
- Follow your passion
- Know what you want, and then find a way to create it.
[4:30] Understand your target audience
- Their needs should be at the heart of everything you do
- UX design is knowing how the user will interact with the website. Make it as facile for them as possible.
[8:10] Brands should stay true to who they are
- Don’t change who you serve to keep up with the times
- Find a way to change what your brand does to keep up with the times
- Don’t dilute your brand
[11:15] Build your brand to be authentic and transparent
- Be honest with the services you provide and the fees you charge
- If there’s an error in your customer’s favor, that’s not a reason to go back on your contract
- When you are consistent with your pricing you build a level of trust for your customers
[15:00] Believe in the human condition
- Most clients will work with you if there’s an error in judgment
- Don’t be afraid to approach an uncomfortable situation
- Open communication is vital for a client/business relationship to flourish
Yvonne Heimann is an ‘efficiency’ entrepreneur who specializes in helping others systemize and simplify their business. Yvonne started her entrepreneurial journey in her early 20s when she opened her first pub in Germany. Over the past 15 years, she founded multiple businesses which are all successful. Today, she coaches other entrepreneurs on how to build and scale a business so that they can support the lifestyle they desire. The first principle Yvonne teaches her clients is to create systems to build a successful business and ensure that it runs smoothly.
Yvonne believes you need to be building, cleaning up, and optimizing the system before you start running your business. You can recreate and reuse an existing system for new content constantly. A tool that she uses for tasks, project management, and automation is ClickUp, where she bases most of her YouTube content. Written resources like transcripts from audio are created through Transistor FM because of its dynamic features. Once in a while when she really can't think of anything to write and needs a good idea, Jasper is her go-to.
There is not one piece of software that does 100% of everything you need, therefore it's crucial to simplify your systems. Entrepreneurs are often Changemakers, thinking big, thinking small, and sometimes caught in between all of this. No matter how much you think that your offer is completely tailor-made, chances are that the framework is customized to the needs of your client, and this means your delivery is customized. You should actually be guiding your client through changes and the impact that you're having on them.
Yvonne helps her clients figure out their existing framework and see the benefits of allowing a team to do their thing. Giving specific boundaries and expectations on how they want their business and brand to show up. Send the team off with the resources and let them think through the problem and update the SOP themselves. Have an SOP for the process, which is also built in a way that can support existing team members that don't need as much information, but also educate new members. Have a drop-down entry for the SOP. Meaning, when you click on a little arrow it gives you more details like screenshots and resources to specific tools.
When I start working with a new client, we will identify what has the biggest impact with the least effort possible, we put it on paper, lay it out, and build those workflows and visual charts. Once that's done, we look at how we can automate it. From manual data entries and other admin tasks to organic social media marketing, and then review and repeat! You don’t constantly have to spend money to market and reach new clients, clients will stick around because they are happy that things flow easily. When you have no system, you will have no vacations! Streamline, systematize and simplify!
In this episode:
[1:47] Systemize and simplify your business
- Create a system to build a successful business and ensure that it runs smoothly
[05:24] Tools for different processes
- Recreate and reuse an existing system for new content constantly
- ClickUp, Transistor FM, and Jasper
[08:38] Systematize by simplifying
- Grow and deliver more amazing value
- There is a framework behind every single way you do something
[11:25] Discover the existing framework you have built
- Let the team do their thing
- Give specific boundaries on how you want your business and brand to show up
[11:25] Walking clients through the sore framework
- Decide what has the biggest impact with the least effort
- Put it on paper, lay it out, and build workflows
Orsolya Herbein is a founding partner at Brand3, a company specializing in strategic branding. Orsolya focuses on helping companies cut through the clutter and noise to create branding continuity across all platforms. Having created a three-part framework that combines branding, marketing, and consumer experience, Orsolya rose to the top of her field. When you combine these three elements, you can produce incredible results that last. In this episode of the One Big Tip podcast, Orsolya shares her holistic approach to marketing so you can benefit from 100% of your marketing efforts.
Orsolya’s journey to becoming a marketing and branding wiz started with a love of art and design. Combining that with her drive to see a project through from start to finish, branding, strategy, and marketing seemed the perfect career choice. The principle of Brand3 is to use a holistic marketing approach. Every marketing department cog must work synergistically together for a company to succeed and stand independently. Often, that’s where many companies fall short. They have a marketing department, a copywriter, and a graphic designer, but they never interact or work together to create a cohesive idea. What happens next is the business becomes unsustainable.
When it comes to branding success, it’s essential to align your brand and brand image with the target audience you want to market towards. If you’re selling a luxury product, you won’t run an advertising campaign in your local newspaper. Perhaps you’ll sponsor a high-end activity where your message will resonate with your target audience. In Orsolya’s experience, when your brand is aligned correctly, the marketing end takes care of itself. When your branding is not aligned correctly, the best advertising campaign in the world won't bring you success. Successful branding techniques evoke an emotional response to the product. It’s not always about the product but how it makes the consumer feel. Successful branding aligns the expectation and experience. If you can get the right mix, you hit the marketing jackpot!
The best marketers can see a brand from another person's perspective, ideally the one of your target audience. Once you do that, you’ll understand how to speak to them, so they know your message. The truth is, no customer cares that you have been in the business for 35 years. They care about how your brand makes them feel and how you come through on your promise. Can you deliver the emotion that they are looking for? Marketing that doesn’t evoke an emotional response only creates noise and clutter, diluting your message and goal.
When you want to win at marketing, you need to ensure your branding is spot on. Make sure you take a holistic approach to satisfy your customer's needs. That’s when you’ll see an increase in revenue and a lower ROAS. If you’re ready to see your business soar, look at your marketing message and how it tells your brand's story.
In This Episode:
[2:25] Orsolya shares her background
- You need to monetize your skillset if you want to have a career
- Look for opportunities in every industry where you can excel
- What you do should satisfy your needs - if you’re a creative or an analytic, choose a path that fits.
- To succeed in your career, you must fulfill a need.
[8:55] Marketing is at the heart of every successful business
- Know your target market
- Understand their pain points
- Pitch your product or service so that it fixes whatever ails your target audience
[13:42] Marketing that is successful is never one-dimensional
- You need to have the proper branding before you focus on your market
- Your brand should align with your advertising
- Marketing should be a part of your copywriting, advertising, and all the other cogs in your business
[17:23] How do you align your...
Tonya Eberhart is the CoFounder of BrandFace, a company that focuses on Branding to grow your business. Tonya is a best-selling author, branding coach, public speaker, and host of the Be Bold Branding Podcast. Tonya has inspired authors, podcasters, coaches, and entrepreneurs to become authorities in their field through the use of Branding so they can outsell their competition. Tonya works extensively with real estate professionals, helping them stand out from the competition through unique branding strategies. If you’re interested in learning actionable tips to set your brand apart from the competition, read on and learn top branding strategies from the coFounder of BrandFace.
For Tonya, the road to BrandFace wasn’t direct. Her first introduction to marketing was when Tonya sold vacuum cleaners door to door to put herself through college. She quickly realized that she needed to learn how to market her product because it wasn’t enough to say - open your wallet - to make a sale. Then as fate would have it, one of her customers convinced her to go into media advertising, where she was exposed to marketing of a different kind. Tonya realized how important branding that genuinely resonated with an audience was. The best way to achieve that was when the face and voice of the advertiser were the same as the business owner. In other words, the rockstars of radio marketing were the voice and face of their own company. And that is when the lightbulb went off, and BrandFace was born.
At the heart of every successful marketing campaign is the understanding that people don’t do business with a logo. They do business with a person. To be successful these days, you need to know how to make yourself stand out in social media marketing. Otherwise, you fall into a sea of sameness. The question comes down to strategy. How do you make your brand stand apart from the competition? Tonya helps her clients do this by asking five very important questions. You need to be very specific with your answers:
- Who do you serve?
- How do you serve them?
- What qualifies you to serve them?
- How does your product or service make your customer's life better?
- How are you different from everyone trying to serve the same customer?
You can’t get your brand off the ground until you can honestly answer these five questions. Going through these questions, you need to know how to set your brand apart from the competition. You need to understand what makes your brand unique and how you can leverage that to capture your share of the market. Another essential part of the puzzle is understanding that you can’t market a brand that can’t stand on its own.
The best way to understand this is to define marketing. You can market a brand through YouTube, Facebook, and Linkedin ads. However, your brand is the message or image you place in those ads. To create a successful marketing campaign, you need to start with the answers to those five questions and position yourself to capture your audience. That's where a brand identifier steps in. A brand identifier is your tagline, slogan, or mascot, it’s the quick one-liner, or visual that leaves people with an emotional connection or impression of your brand. This is the only way to build a brand from the ground up. Your brand identity connects to your audience, which is why they choose you over your competitor.
To win at personal branding, you need to market the person behind the brand.
People are interested in who you are and what makes you unique. They need a reason to choose you. You should infuse your uniqueness into your brand. Don’t look at what everyone else is doing when creating your brand's voice. Find your one thing. It doesn’t need to move the earth either. It can be that your target market is super niche. For example, selling homes only to people in probate. You need to find a simple way to develop your brand,...
Steve Wiideman, CEO of Wiideman Consulting Group, works with globally recognized brands helping them increase their organic traffic using SEO and SEM. With a portfolio of growing traffic for brands like Disney, IBM, and Sketchers, Steve knows the importance of search engine optimization and its effect on sales. When your SEO and SEM aren’t optimized, you’re leaving money on the table. When Steve isn’t increasing Google ranking for household names, you can find him teaching at UC San Diego, Cal State Fullerton, and Fullerton Community College. Follow along if you’re interested in learning about SEO and SEM best practices and how they can increase your Google ranking.
As an Author of The Marketing textbook SEO strategy and skills, Steve understands that SEO is not a rule you must follow to win. It’s really about focusing on the evergreen principles that carry over from every industry, product, and service you market for. SEO and SEM are forever changing, but the winning tactics and strategies remain the same. For instance, Google ranking will always be necessary, as well as inbound and outbound links. This understanding allows you to focus on things that will push the needle forward yet directs you to the concepts you need to update to stay relevant.
SEO and Google ranking are what keep the lights on for many businesses. For example, during the pandemic, restaurants had to shut doors for indoor dining when everyone was under lockdown. Creative minds came up with the solution. Restaurants and eateries had to pivot to survive. Many introduced take-out or delivery and curbside pickup, yet customers had to be made aware of their new offer. That’s where SEO and inbound marketing come into place. . Many restaurants had to update their SEO and create pages to educate their consumer on their new offer. The eateries that pivoted with the times are the ones that survived.
In Steve’s opinion, there is no “one thing” that you have to do or that you should do to rank high on Google. There is no magic formula for a new business to rank high for SEO. Steve recommends that new companies in competitive markets focus on building relationships within the same vertical as you so that you can get referrals rather than concentrate on SEO directly. Once you’re established in your market, that’s when you should focus intensely on SEO. Do things to start ranking for the competitive keywords. If you’re well-versed in SEO you understand that top ranking doesn’t happen overnight. It takes time to unroot a business that ranks #1.
On the other end of the spectrum, if you’re a new business in an unknown industry, you need to create a demand for what you’re selling. SEO is not your number one priority because your audience doesn’t even know you exist, so they can’t search for you. You first need to create content to drive traffic to your website. Put yourself out there and collect email addresses. Build a list of subscribers to your blog or newsletter. Once your company is well known, that’s when you focus on SEO.
An essential aspect of SEO and ranking is understanding that it doesn’t happen overnight. There are many things to focus on that drive SEO, and you can’t use all the different methods and strategies at once because then you don’t know what works for your brand and what doesn’t. Take the time to learn about your consumer, what they are searching for, why they are searching, and what keywords they use. One of the best tools that Steve recommends for claiming a top Google ranking is Google Console. If you take the time to understand the information Google is gathering for you and learn about the keywords you need to rank for, you can progress in your SEO. Keep at it, and you’ll rank in the top 5.
In this episode:
[2:40] Steve goes over his passions and how he became a professor at three colleges
- You need to follow your passion to live a happy...
Jason Cercone is the Founder of Cercone Consulting, a consulting group that helps others realize the value of podcasting as a tool for growing their business. According to Jason, podcasts are the best way to establish authority in your field and build relationships. Considered the best lead generation tool today, podcasts create the opportunity to build relationships with people you would otherwise never have the opportunity to speak with. Jason’s One Big Tip is that podcast hosts and guests should look at podcasts as a means to grow their business by rooting it in value for their listeners. This allows you to establish yourself or your brand as an authority in your niche.
Jason’s podcasting journey began in his college days when he hosted a college radio show and fell in love with the audio medium. After a short-lived podcast that focused on beer, Jason realized that this was where his passion lay. One and a half years later, Jason launched a new podcast. This time, he was armed with a strategy and techniques he gained during his hiatus. Jason learned the nuances of creating a podcast that would captivate an audience. Today Jason helps others create podcasts that flourish, sharing tactics and strategies that allow them to connect with their audience and elevate their brand.
The first step in creating a successful podcast is understanding that the purpose of your podcast is to serve your brand, elevate your message and establish yourself as an authority in your niche. The more people hear your voice as either a host or a guest, and the more you align your mission with your message, the higher the probability of gaining a following. When your message resonates with others, that triggers them to follow you into the world.
The potential to use a podcast to bring others into your world is vast. You want to nurture those relationships as much as possible so they become customers and advocates. All this is possible through podcasting. Most people begin podcasts because they have something they want to share, but to make your podcast lucrative, you need to know what purpose your podcast will serve for your brand. That’s how you create lasting results.
As a guest, you want to ensure the podcasts you appear on align with your mission. They should be helping you create content for your brand that your audience is eager to listen to. If you are a financial expert, it’s not the best fit to appear as a guest on a fantasy football podcast. Because, even though you may have some valuable knowledge to share, that audience will not understand your message. To leverage podcasts for lead generation, you need to find tightly defined podcasts where the audience is there for one purpose only. This is where many people get hung up. It’s not about the number of downloads a podcast has. It matters more than the audience is interested in your message. The goal is to build relationships with the people you can collaborate with. That’s the way to create networking and monetization opportunities. Being an asset to an audience and positioning yourself as a resource before, during, and after the podcast should be your end goal.
As a podcaster, Jason is not interested in his download statistics. Why? Because they don’t serve his purpose. Instead, his focus is on finding networking opportunities. Jason advocates for all his clients to focus on their guests and build relationships with them rather than on an arbitrary download number. When you’re a guest on a podcast, it’s so important to ensure that the podcast message aligns with your values and content. That way, you gain a new audience.
Another critical thing to mention is establishing chemistry between the host and the guest. Chemistry is something that audiences pay attention to. If the conversation isn’t authentic and falls flat, neither side gains anything from the show.
To build a successful podcast platform, the people you...
Kristina Mänd-Lakhiani, is a successful entrepreneur, international speaker, and artist. Kristina cofounded Mindvalley, a global school that delivers transformational education to those who want to create their own unique path in life. Kristina brings a female perspective to company leadership as an advocate for people to experience happiness within themselves. Having traveled the globe on retreats such as Maverick 1000 on Necker Island to gain a clear perspective, Kristina understands that you must start the journey to happiness and joy with self-love and acceptance. Kristina spends her days traveling the globe educating people on how to be a happier version of themselves. She shares her proven strategies in this One Big Tip podcast episode.
Kristina’s journey to where she is today started with tearing herself down to build herself up. Like a phoenix rising, she realized that to be truly happy with her life, she needed to begin with self-love and acceptance. An author and life philosopher at heart, Kristina started in government service. She then segued into business, only to be disappointed with her station in life, and so began Kristina’s journey to awareness, internal acceptance, and joy. Today, Kristina shares the stage with other great speakers and educates others on personal growth. Kristina learned through her journey that being your authentic self is where the beauty in life lies. Every one of us is perfectly imperfect, which makes the world go round. It’s an integral part of growth when you can accept yourself, flaws, and all. That’s the best way to move forward and find true success.
As a public speaker, Kristina is aware of people’s struggles when presenting their thoughts and ideas to others while onstage. One tactic Kristina uses is not to rehearse her presentation because she doesn’t believe in a polished life. It’s within the parameter of imperfection that reality lies. There’s a delicate balance between being authentic and being prepared. Another trick Kristina employs when public speaking is understanding her value and not comparing herself to others. Someone will always be better, faster, more articulate, or more captivating. You need to learn to be comfortable with who you are. The more you show yourself self-love and acceptance, the easier it is to be kind towards yourself when you take a misstep in life, which often happens as a public speaker.
As a society, we have become accustomed to listening to those with big followings on social media platforms, but the truth is that what they have to say is not always as profound as it's made out to be. As a society, we’ve become star-struck and create halo’s around other human beings for no reason other than they have a large following. This is why Kristina chooses to focus on the essence of life and what is essential rather than what is on the outside, or as she calls it, a facade.
As a self-proclaimed life philosopher who focuses on helping others actualize their inner happiness, one thing Kristina doesn’t believe in is fixing people. Kristina doesn’t use that terminology because it implies they were broken. Instead, Kristina views people as wounded, and they need to heal. Healing is a different process. It’s not something that makes you necessarily better. The adage “What doesn’t kill you makes you stronger” is not something that Kristina adheres to. Kristina learned from her personal experience and client interactions that how we come out of trauma or heartbreak is different for each of us. We all come out of it, but some may come out weaker and softer rather than stronger and bolder. It all depends on our internal makeup or mindset and how we see the world.
Another concept Kristina speaks publicly about is success and confidence. The only thing you can do to succeed in life is to believe in your value. That’s how to grow your self-confidence.
Everyone who’s ever made anything of...
Chandler Walker is an entrepreneur who creates sustainable growth using a holistic marketing approach. A self-proclaimed care hacker. Chandler shares his actionable tips and techniques to achieve set goals as a care hacker, someone who can deeply make a connection from problems to solutions.
Chandler grew up with a mother who suffered from bipolar disorder. Early on he learned how to talk to people in a neutral way. He wanted to put himself in an environment where he could provide care to people and help because someone like his mother didn't find out that she could actually get help until he was in his twenties. The problem was, as he started med school, he realized that it wasn’t focused on preventative care or no kind of holistic care. For him, it was about opening a book, figuring out what medication to give someone, and sending them on their way. Chandler then decided to open his first brick-and-mortar. He had some inspiration from his father as an entrepreneur. His father taught him at a young age that it was possible to build as well as to grow something.
Throughout his business and life journey, he understands greatly that if you take care of people, they'll look back and take care of you. Chandler believes at the end of the day; people are going to forget everything that you do for them. They're going to forget the things you teach them, but they will never forget how you make them feel. He learned this throughout his life. Through communication on a personal level, and in business, when you make your staff, employees, and your customers happy, along with making them feel different from anyone else, you'll gain someone who will follow you for life.
He goes on to say that if your focus is achieving a level five listening concept with everybody that you interact with, and they really feel that you care. You have meaningful conversations, listen and understand where they're coming from, and remove your own cognitive bias. People start to respect you and they really want to be a part of what you're doing and be part of your circle. You draw people in. His entire philosophy is based on building that culture of care and helping people recognize that.
Chandler teaches people what to do when they have negative thoughts that come up, looking in the mirror and not being happy with who they see. You need to start asking yourself why am I feeling like this, and what can I do to make it better? With a cognitive process of questioning your own thoughts to move you from an emotional perspective into a logical perspective.
He helps you to break things down into smaller pieces, to not make it seem too hard or too far or too big to solve. Start setting your own goals. Make it a habit to start journaling about the thoughts that you have throughout the day. Take inventory of what's important in your life.
He helps you to self-organize and take each problem piece by piece and move that into a logical environment. This becomes less emotional and makes you recognize what's really going on. He believes this to be extremely important to take things from the internal to the external, and when we do that, we not only have to externalize what we're thinking, we have to process everything. Moving from an emotional to a logical environment.
In this episode:
[1:50] Chandler shares intimate detail about how he came to this point in his life
- Growing up with a mother who suffered from bipolar disorder, learning how to talk to people in a neutral way
- Being in an environment to provide and care for people
[3:05] Coming up with Care Hacker
- If you take care of people, they'll look back and take care of you
- People will never forget the way you make them feel
[5:04] How we should all...
Chandler Walker is an entrepreneur who creates sustainable growth using a holistic marketing approach. A self-proclaimed care hacker. Chandler shares his actionable tips and techniques to achieve set goals as a care hacker, someone who can deeply make a connection from problems to solutions.
Chandler grew up with a mother who suffered from bipolar disorder. Early on he learned how to talk to people in a neutral way. He wanted to put himself in an environment where he could provide care to people and help because someone like his mother didn't find out that she could actually get help until he was in his twenties. The problem was, as he started med school, he realized that it wasn’t focused on preventative care or no kind of holistic care. For him, it was about opening a book, figuring out what medication to give someone, and sending them on their way. Chandler then decided to open his first brick-and-mortar. He had some inspiration from his father as an entrepreneur. His father taught him at a young age that it was possible to build as well as to grow something.
Throughout his business and life journey, he understands greatly that if you take care of people, they'll look back and take care of you. Chandler believes at the end of the day; people are going to forget everything that you do for them. They're going to forget the things you teach them, but they will never forget how you make them feel. He learned this throughout his life. Through communication on a personal level, and in business, when you make your staff, employees, and your customers happy, along with making them feel different from anyone else, you'll gain someone who will follow you for life.
He goes on to say that if your focus is achieving a level five listening concept with everybody that you interact with, and they really feel that you care. You have meaningful conversations, listen and understand where they're coming from, and remove your own cognitive bias. People start to respect you and they really want to be a part of what you're doing and be part of your circle. You draw people in. His entire philosophy is based on building that culture of care and helping people recognize that.
Chandler teaches people what to do when they have negative thoughts that come up, looking in the mirror and not being happy with who they see. You need to start asking yourself why am I feeling like this, and what can I do to make it better? With a cognitive process of questioning your own thoughts to move you from an emotional perspective into a logical perspective.
He helps you to break things down into smaller pieces, to not make it seem too hard or too far or too big to solve. Start setting your own goals. Make it a habit to start journaling about the thoughts that you have throughout the day. Take inventory of what's important in your life.
He helps you to self-organize and take each problem piece by piece and move that into a logical environment. This becomes less emotional and makes you recognize what's really going on. He believes this to be extremely important to take things from the internal to the external, and when we do that, we not only have to externalize what we're thinking, we have to process everything. Moving from an emotional to a logical environment.
In this episode:
[1:50] Chandler shares intimate detail about how he came to this point in his life
- Growing up with a mother who suffered from bipolar disorder, learning how to talk to people in a neutral way
- Being in an environment to provide and care for people
[3:05] Coming up with Care Hacker
- If you take care of people, they'll look back and take care of you
- People will never forget the way you make them feel
[5:04] How we should all...
Diana Alt is a career growth strategist who helps people land their dream job. Diana works with those in mid-career looking for vertical growth and entrepreneurs just starting their journey. Diana created a four-part framework that, when utilized, allows you to advance your career in the field of your choice. With over 14 years of experience in the industry, Diana knows what it takes to advance in your job so that you can land your ideal position. Today, she shares the steps you can take if you’re ready to shift gears, change your professional path, and dive into new endeavors.
The defining question between those willing to work a nine to five in corporate America and entrepreneurs is how they define risk. That is what every client onboarding starts with when you work with Diana. In her experience, two fundamental mindsets regarding risk are always present. The first train of thought is being an employee, receiving wages, benefits, etc., and hoping to keep that position until you’re ready to retire. The second mindset is more entrepreneurial, which is why should I be satisfied with just one income stream? Once Diana asks these questions, she determines what the best path is. Perhaps, if they’re happy with the nine to five but are wondering about passive income or second and third income streams, she coaches that person on starting a freelance business that can segue into a full-time career or not. That choice is always left to the individual.
One aspect most people don’t focus on when they decide to go the entrepreneurial route is to lean into their strengths. Don’t follow cookie-cutter advice. Only outsource the work you can’t do on your own until you’re big enough to require the extra help due to time constraints. A second thought that people need to understand is that you must know yourself well. You need to know what your risk tolerance is. If financial security is of utmost importance to you, then you don’t leap until you are comfortable with your nest egg. Otherwise, you set yourself up for failure and anxiety. And those two mindsets usually equal failure.
When you go off on your own, part of being a successful entrepreneur is understanding the importance of outsourcing. It’s the only way to stay at the top of your game and not experience burnout. That comes down to hiring the right people and understanding that you need to pay them for the value they provide. You can’t expect to receive top-notch work when you are paying minimum wage. This is important in today’s culture. In a world where everyone is hiring at different wage points, the quality of work can sometimes suffer. Changing the terminology from “X Assistant” to “X Expert" needs to happen. No person can excel at everything, and it’s essential to understand that you cannot clone yourself. So when you are ready to make that leap and start outsourcing tasks and projects, you may need to hire more than one individual to fill the need.
In her experience, the one thing that Diane feels you should hold off on outsourcing is your marketing strategy. This is because only you, the entrepreneur, have a clear vision of where your business is going and how you want to get there. It’s ok to hire different team members to help with the marketing workload, but until you’re a big enough company, try to reserve that for yourself.
At the heart of what Diana does with her clients is asking the hard questions. Having people dig deep to figure out what exactly it is that will make them happy and how they can achieve what they want. Once you understand your strengths and goals, you can adjust your compass to find the work that fits your ideal lifestyle and desires.
In This Episode:
[2:45] Diana explains her path to becoming a career strategist
- Don’t settle for the status quo
- Do a deep dive into what you want out of life
[5:20] Figure out if you want...
Diana Alt is a career growth strategist who helps people land their dream job. Diana works with those in mid-career looking for vertical growth and entrepreneurs just starting their journey. Diana created a four-part framework that, when utilized, allows you to advance your career in the field of your choice. With over 14 years of experience in the industry, Diana knows what it takes to advance in your job so that you can land your ideal position. Today, she shares the steps you can take if you’re ready to shift gears, change your professional path, and dive into new endeavors.
The defining question between those willing to work a nine to five in corporate America and entrepreneurs is how they define risk. That is what every client onboarding starts with when you work with Diana. In her experience, two fundamental mindsets regarding risk are always present. The first train of thought is being an employee, receiving wages, benefits, etc., and hoping to keep that position until you’re ready to retire. The second mindset is more entrepreneurial, which is why should I be satisfied with just one income stream? Once Diana asks these questions, she determines what the best path is. Perhaps, if they’re happy with the nine to five but are wondering about passive income or second and third income streams, she coaches that person on starting a freelance business that can segue into a full-time career or not. That choice is always left to the individual.
One aspect most people don’t focus on when they decide to go the entrepreneurial route is to lean into their strengths. Don’t follow cookie-cutter advice. Only outsource the work you can’t do on your own until you’re big enough to require the extra help due to time constraints. A second thought that people need to understand is that you must know yourself well. You need to know what your risk tolerance is. If financial security is of utmost importance to you, then you don’t leap until you are comfortable with your nest egg. Otherwise, you set yourself up for failure and anxiety. And those two mindsets usually equal failure.
When you go off on your own, part of being a successful entrepreneur is understanding the importance of outsourcing. It’s the only way to stay at the top of your game and not experience burnout. That comes down to hiring the right people and understanding that you need to pay them for the value they provide. You can’t expect to receive top-notch work when you are paying minimum wage. This is important in today’s culture. In a world where everyone is hiring at different wage points, the quality of work can sometimes suffer. Changing the terminology from “X Assistant” to “X Expert" needs to happen. No person can excel at everything, and it’s essential to understand that you cannot clone yourself. So when you are ready to make that leap and start outsourcing tasks and projects, you may need to hire more than one individual to fill the need.
In her experience, the one thing that Diane feels you should hold off on outsourcing is your marketing strategy. This is because only you, the entrepreneur, have a clear vision of where your business is going and how you want to get there. It’s ok to hire different team members to help with the marketing workload, but until you’re a big enough company, try to reserve that for yourself.
At the heart of what Diana does with her clients is asking the hard questions. Having people dig deep to figure out what exactly it is that will make them happy and how they can achieve what they want. Once you understand your strengths and goals, you can adjust your compass to find the work that fits your ideal lifestyle and desires.
In This Episode:
[2:45] Diana explains her path to becoming a career strategist
- Don’t settle for the status quo
- Do a deep dive into what you want out of life
[5:20] Figure out if you want...
Pete Mohr is the Founder of Simplifying Entrepreneurship, a company that focuses on helping other business owners streamline their processes. Pete’s mission is to help others turn their frustrations into successes by cutting through life's chaos so they can focus on the things that matter most. A self-proclaimed serial entrepreneur, Pete created a 5 part framework that he used to help him achieve success. Today, Pete spends his days coaching entrepreneurs, helping them to simplify their processes and operating procedures, so they can find the freedom they are looking for. Pete knows that every business has its share of challenges. What matters is how prepared you are to pivot when things get difficult. Over the last few years, the world has changed drastically. Businesses across every industry have had to pivot and change direction if they wanted to survive. Using the 5P framework that he created, Pete has helped many entrepreneurs maintain their businesses during these uncertain times. Using the 5P framework allows entrepreneurs to take a step back from the day-to-day goings on in their business while maintaining strong leadership. Many entrepreneurs have a hard time separating their business from their personal lives. Pete wants people to understand that while you own a business, it shouldn’t own you. Your business should be there to serve your lifestyle, not the other way around. When you find yourself working for your business, it’s time to make a switch and take your life back. When someone is ready to pull that switch, Pete gives them the tools they need to make the change. The 5P framework helps you set your business up to deliver what you want. The 5P Framework consists of the following: Product Promise Process People Profits
Product: This is the item that your entire business is founded on. It’s the reason you opened your business. If you’re in sales or service, your product is the concept of what drives your sales forward. Promise: this is your commitment to the people you serve. Where people run into issues in their business is when they don’t update their promise to their consumers as times change. Not many companies shifted their promise to reflect how it was impacted due to the pandemic. That can be a fatal mistake. You need to be able to change with the times. If it’s a product that you’re selling, figure out how to better suit your client's needs and adjust it. If it’s a service, figure out how you can better serve your customers and then follow through. Process: you need to have a straightforward process. Your process is your roadmap that everyone in your business follows. Processes are like stems: stress, time, energy, and money. The four things that a process is supposed to be responsible for. A successful business can’t survive without a process or system in place. Having a solid framework creates a positive domino effect. A clear framework creates clarity. When you have a clear vision of what you want, confidence is created. Confidence ignites momentum, the actionable thing you need to get the job done. In the end, there are no perfect processes. They always need refining and the understanding that you must pivot and adjust because life is not stagnant. People: The people you choose for your team are a part of this framework. You want to create an environment where people's responsibilities align with their skills, and then you need to hold them accountable. When you create a good team, you gain the most freedom as an entrepreneur. Pete categorizes people into three categories. Your ideal customer: the first group of people you need to be concerned with is your ideal customer. It’s imperative if you want to have a successful business that you understand what their problem is and that you create a promise that will deliver the solution. Your ideal teammate: this is the group of people you surround yourself with. It...
Pete Mohr is the Founder of Simplifying Entrepreneurship, a company that focuses on helping other business owners streamline their processes. Pete’s mission is to help others turn their frustrations into successes by cutting through life's chaos so they can focus on the things that matter most. A self-proclaimed serial entrepreneur, Pete created a 5 part framework that he used to help him achieve success. Today, Pete spends his days coaching entrepreneurs, helping them to simplify their processes and operating procedures, so they can find the freedom they are looking for. Pete knows that every business has its share of challenges. What matters is how prepared you are to pivot when things get difficult. Over the last few years, the world has changed drastically. Businesses across every industry have had to pivot and change direction if they wanted to survive. Using the 5P framework that he created, Pete has helped many entrepreneurs maintain their businesses during these uncertain times. Using the 5P framework allows entrepreneurs to take a step back from the day-to-day goings on in their business while maintaining strong leadership. Many entrepreneurs have a hard time separating their business from their personal lives. Pete wants people to understand that while you own a business, it shouldn’t own you. Your business should be there to serve your lifestyle, not the other way around. When you find yourself working for your business, it’s time to make a switch and take your life back. When someone is ready to pull that switch, Pete gives them the tools they need to make the change. The 5P framework helps you set your business up to deliver what you want. The 5P Framework consists of the following: Product Promise Process People Profits
Product: This is the item that your entire business is founded on. It’s the reason you opened your business. If you’re in sales or service, your product is the concept of what drives your sales forward. Promise: this is your commitment to the people you serve. Where people run into issues in their business is when they don’t update their promise to their consumers as times change. Not many companies shifted their promise to reflect how it was impacted due to the pandemic. That can be a fatal mistake. You need to be able to change with the times. If it’s a product that you’re selling, figure out how to better suit your client's needs and adjust it. If it’s a service, figure out how you can better serve your customers and then follow through. Process: you need to have a straightforward process. Your process is your roadmap that everyone in your business follows. Processes are like stems: stress, time, energy, and money. The four things that a process is supposed to be responsible for. A successful business can’t survive without a process or system in place. Having a solid framework creates a positive domino effect. A clear framework creates clarity. When you have a clear vision of what you want, confidence is created. Confidence ignites momentum, the actionable thing you need to get the job done. In the end, there are no perfect processes. They always need refining and the understanding that you must pivot and adjust because life is not stagnant. People: The people you choose for your team are a part of this framework. You want to create an environment where people's responsibilities align with their skills, and then you need to hold them accountable. When you create a good team, you gain the most freedom as an entrepreneur. Pete categorizes people into three categories. Your ideal customer: the first group of people you need to be concerned with is your ideal customer. It’s imperative if you want to have a successful business that you understand what their problem is and that you create a promise that will deliver the solution. Your ideal teammate: this is the group of people you surround yourself with. It...
Dr. Amanda Barrientez founded NFA money, a company that helps people shift their money mindset. Known as the money healer since 2018, Dr. Amanda works with coaches and entrepreneurs, helping them transform their relationship with money and scale their businesses. Her unique goal is to help business owners work less, earn more, and live a life that offers more satisfaction. Today Dr. Amanda shares her unique three-part framework, review, reframe, and repeat, which she uses to help her clients scale their business by shifting their money mindset. Dr. Amanda knows firsthand that her three-part framework works, as she’s a product of what it can produce. Once a struggling single mom to three, working two jobs, feeling overwhelmed by life, Dr. Amanda decided to make a change. She realized that her mental blocks regarding money were holding her back. After immersing herself in a wealth of information on how to change her money mindset and change her life, Amanda took a leap of faith and quit her job in academia. Becoming a coach was life-changing for Amanda. It gave her a sense of purpose, freedom, and fulfillment. Today she wants to share what she learned with the world so that others can feel the same. The first thing that Dr. Amanda helps her clients understand is that your outer world is a reflection of your inner world. You must first get your thoughts in order before your life falls into place. You must be honest, find your passion, and trust your intuition. This space is what Dr. Amanda refers to as the zone of manifestation. Then when you apply this three-part framework, things tend to fall into place. When you don’t like the life you’re living and you’re not happy with the outside image of your life, you need to reframe your thoughts and change your inner dialogue. Change always begins with our thoughts, as there are always two competing sides to every thought. You need to learn to listen to the thought that will bring you closer to your goals. It’s important to recognize the feelings and thoughts holding you back from what you most desire, whether it’s happiness, money, or a better relationship. That’s the awareness step. The second step is asking yourself how you will reframe your thoughts and emotions. You get to decide what direction your thoughts go in. Then simply put the process on repeat. This three-part framework is a proven method for changing your thought pattern, which in turn changes your behavior and helps to improve your life. When you’re happy with your thoughts and choices, you feel aligned and attract positive things. Only once your inner thoughts and dialogue are adjusted will you begin to see your outer world change. Over time the reframing becomes automatic. You’ll realize at a certain point in the process that you’ve changed your inner dialogue. However, our subconscious thoughts are multi-layers deep. So as long as you’re willing to peel back the layers and work at an intense level, the process never ends. You can continually challenge yourself to improve and do better. Often, the things holding us back are deep in our subconscious. Perhaps you believe that if you become a big earner, you will become greedy or unkind. Uncovering this thought process allows you to reframe it so that you can create a new story. You get to rewrite your story to bring the things you want to life. Just keep using the three-part framework to rewire your thought process. If you want lasting long-term results, you need to practice the behavior on a long-term basis. There is no shortcut or cheat sheet for success and happiness. If you’re ready to change your reality and mindset, follow this three-part framework - review, reframe and repeat. In this episode: [2:30] Dr. Amanda shares her introduction to coaching Don’t give up on your hopes and dreams Always follow your passion Look for different ways to explore your passions. If you enjoy teaching, you can be a coach or a mentor. Be open
Lux Narayan is the best-selling author of “Name, Place, Animal, Thing,” a book that focuses on helping people sort through the clutter of their lives by defining the eternal question of “Who Are You?”. Lux is also the CEO and co-founder of StreamAlive, an application that helps live streams and live events create more engaging content to capture their audience's attention. In his past life, Lux was the co-founder and CEO of Unmetric, an earned media platform. When Lux isn’t focused on helping others realize the value of life and what makes their souls come alive, you can find him learning unique and intriguing life lessons. A perpetual student of life, Lux is focused on self-improvement. Today Lux shares his strategy on how you can make your next Zoom or webinar that much better by engaging the audience in this One Big Tip podcast episode. Lux, a tech entrepreneur and marketer by profession found that infusing the workplace with humor builds better team morale. As someone who appreciates stand-up comedy and improv and dabbles in both, Lux finds that a little bit of humor in the workplace makes for a better environment. Being tuned into others makes you more aware of your surroundings, providing great comedic material. Personal interactions and engagement was the basis for Lux creating his current company, StreamAlive. In a world where everything is on a streaming platform, like Zoom conferences and webinars, it’s challenging to give the audience a voice. But that’s where the magic happens. Making the stream interactive and allowing the audience to participate, speak, and be heard makes what you’re doing much more enjoyable. Capturing audience interaction is essential to generate enthusiasm on a webinar or Zoom. These interactions are called micro-interactions. They allow the audience to connect on a higher level than when there is little to no interaction amongst the audience members. These interactions also help to inspire the speaker and give him the positive reinforcement he needs to be dynamic. Knowing his community is present, interactive, and engaged in the conversation creates contagious energy for the host and audience. In this post-pandemic world, every business across the globe, in every industry, has done webinars and Zoom meetings. For them to be a success, it's essential to engage the audience. This is an integral part of the process if you want them to walk away feeling like they gained something from the interaction. As a Zoom or webinar host, you want to tap into the audience's emotions. The best way to do that is to make them feel heard. When people feel heard, they are more likely to engage, speak and, in turn, listen. If you want your next live stream to be memorable, focus on your audience interaction, that’s how you create a winning live stream. In this episode: [2:40] Lux shares his background Try to find humor in life. It makes everything easier to handle. Sometimes inspiration comes from the most unlikely of places. Be open to possibilities.
[8:40] Comedy is a large part of life In the workplace, a little humor goes a long way Build team spirit and camaraderie by using humor The juxtaposition of two opposing ideas can open your eyes to creative ways to solve mundane problems.
[13:35] Interactions are part of the human experience People enjoy sharing parts of their lives with one another If you want people to listen, you need to allow them to be heard The best audience is one that gets to interact with each other
[18:42] Emotions are the driving force in everything we do Don’t underestimate the power of emotion, it drives every decision By allowing your audience to engage with each other, they create an energy that inspires the host
Kevin Palmieri is the co-founder, CFO, and co-host of Next Level University, a podcast on the global top 100 self-improvement podcast list. The next Level University podcast is about self-improvement and working towards a better version of yourself. Kevin works with people who are looking to transform their lives for the better and achieve visible exponential growth. How does he set people up for success? He teaches them the power of habit. Creating positive habits is the best way to transform your life from every angle. Kevin's actionable One Big Tip that you’ll learn here is about doing 1% better every day over a long period of time. Think of it as compound interest for the betterment of your life. When you’re interested in achieving more in your personal and professional life, begin with changing your daily habits and be just a little bit better every day to see long-term results. As a coach, Kevin first explains to his clients that success is never built overnight. We often see things that look like an overnight success, but that’s always a fallacy. Anyone successful worked for it. If you study their habits, you’ll see a pattern emerge. During the pandemic, Kevin realized that most people re-prioritized their lives. People are searching for a better work-life balance and are willing to work hard to accomplish it. Kevin capitalized on that movement and changed how he conducted his business. He moved his studio to his home, creating more time for deep work, freed up his time for non-work-related activities, and lowered his expenses, savings he passed on to his clients. Kevin breaks everything down into goals and behaviors. You need to zoom out and ask yourself where you want to be in 1 year, two years, or five years from now. Then reverse engineer it, and pinpoint the top 3 or five behaviors you need to practice daily to get the desired results. For example, if you’re after health or weight loss, you know you need to track your calories to ensure you’re eating in a deficit, weigh yourself daily or weekly, as that is your metric of success and exercise for a healthy heart and body. If you implement those three behaviors, you will eventually reach your goal. This is the same framework for anything you want in life. Ask yourself your plan, break it down into behaviors that will get you there, and then practice them daily. It’s daily behaviors done consistently that bring about results and change. Kevin created the Mastery Formula as a strategy to help his clients bring about change. If you want to master something, you need to prep for it, put the work in, show up and be present. Find a metric to measure what you’re doing and then do it 1% better every day. Kevin implements this in his daily life to achieve improvement. The critical factor many people skip is having a metric in place. Without having numbers to reference to help you gauge your progress, it’s easy to feel like you're not getting anywhere. That’s because emotions and feelings can lie or fool you into believing something that isn’t true. The bonus of having a metric is seeing how far you’ve come. You can have that internal conversation and see how you’ve consistently done five behaviors for months but realize you still have room for improvement. It’s challenging to know what you are gaining in any aspect of your life if you don’t use a metric to track it. To make life changes, you must be willing to put in the work. Once you understand that we are a culmination of our daily habits and have a metric in place to measure results and progress, you see the magic happen. In this episode: [2:45] Kevin talks about his background. To be successful, you need to put the work in. It doesn’t happen overnight. It’s good to have someone who can hold you accountable for your commitments.
[6:57] Success is not always measured by financial achievements Don’t be afraid to veer off the expected path. Always follow your...
Alvin Narsey is a successful entrepreneur with a strong focus on a freedom-based lifestyle. He created a framework that enables retail business owners to increase revenue while practicing a hands-off approach, with a sharp focus on cash flow and profitability. Today, Alvin spends his days coaching other retail entrepreneurs who want to construct a business that generates cash flow and profits without requiring hands-on involvement. With over 16 plus years of experience as an entrepreneur, Alvin appreciates the difference between working for a living and having a business work for your lifestyle. Today he breaks down the framework he used to become a lifestyle entrepreneur so you can apply it to your business. The framework that Alvin uses with his clients is multi-step. Step one: Focus on mindset. You need to know your motivation, what you’re trying to create, and why. Ask yourself what you want out of life and what you want your business to provide for you. Then you reverse engineer everything to make it happen. With reverse engineering, you start by looking at the big picture and then breaking it down into manageable steps. What is the most effective way to reach your goal, and what actions and strategies do you need to implement to achieve them? Step two: You need to be willing to relinquish control. You need to delegate to others and create standard operating procedures (SOPs), so things get done the way you want. In the retail space, business owners typically wear many hats. That is not conducive to hands-off growth. To be a lifestyle entrepreneur, you must relinquish control and create SOPs. Hire people who can take over the tasks and develop procedures that keep your business running smoothly. This enables you to focus on different ways to serve your customers and expand your business, which leads to step three. Step three: Always put profits first. In retail, where there is so much discounting, it’s a race to the bottom. You need to think strategically to increase your profit margins, enabling you to live the lifestyle you’re looking for.
This framework applies to all business models, whether in the retail or marketing space. The methods and strategies remain the same. You need to look at the fundamentals of your business model and work through the framework to achieve the desired results. Pricing and branding are essential components of Alvin’s methods as well. As a business owner, you need to know who your ideal avatar is and how you will attract them. Once you know your target consumer, you need to create a clear message of the value you offer with your product or service. The last step is to figure out your price point. Once you have a price point and a target market, you can manipulate your profit margins. No matter your industry, the world is large enough for every entrepreneur to attain success. All you need to chase your dreams is to change your mindset. Once you do that, you open yourself to a world of possibilities. In this episode: [4:25] Alvin shares how he became an entrepreneur As a pharmacist, Alvin owned shops within his knowledge base Look at your end goal and work backward to create the road to get there
[7:15] Of all the things you need to focus on to change your life, the primary one is your mindset Everything in life comes down to mindset How you see one thing is how you see everything When you adopt an abundance mindset you realize the opportunity around every corner
[10:56] When you take a step back from the day to day operations you open your time up for new possibilities Focus on how to increase client acquisition Learn how to relinquish control There is only so much one person can do on their own within 24 hours
[15:00] The three-part framework to scale your business Hire people to work for you Create SOP’s so they can do the processes the way you want Focus on profits and margins
[20:25] Adopt an abundance...
Ursula Eysin is the Founder and CEO of RedSwan, a consultancy agency that brings to life the various outcomes that may come about from a specific course of action. When uncertain about what path to take, use the Scenario Thinking technique to map out the possible outcomes. This method of creative thinking forces people to use innovation and helps them create actionable game plans for their goals. In addition to working with clients at Red Swan, Ursula spends her time mentoring various international startups on the best way to gain momentum. Ursula knows that no one can predict the future. That is not the purpose or intent of what she does. What Ursula does for her clients is help them create the future they want by taking specific steps towards their goals. The end goal is to accept the uncertainty that everyone feels at one point or another and turn it into an advantage. The purpose of scenario thinking is to create awareness. Ursula points out that not all outcomes are positive, but that doesn't mean you are pessimistic. Instead, it’s looking at what’s happening in the world through clear lenses. Seeing how it will affect your business and then understanding that things may not get better. You need to figure out how to best prepare for what is in your future. The process used in scenario thinking brings about self-awareness, and then Ursula steps in to help her clients take action. When you bring a group of like-minded intelligent people together and discuss future possibilities, they run through the various possible scenarios. You get to tap into people's intuition and share ideas. The purpose is to try to capture what motivates people. What are the values they have? How are they connecting as humans? Are they isolating themselves? The technique works by starting with typical scenarios that ask a slew of questions that uncovers what Ursula calls “driving forces” by asking three questions: If you could look into the future, what would you like to know? If the future unfolded according to your wishes, what would it look like? If the future unfolded not according to plan, what would concern you?
The next step is to use an impact uncertainty map, a matrix of some sort. On one side, you have the balance of certainty and how it affects the driving force. And on the other side, you have the impact of the possible solution. When you begin to analyze specific trends, these are things you can project into the future. You get to explore every possible outcome that can happen and then figure out how you would deal with it if it came to fruition. This way, you are more prepared for the future. This process allows you to uncover people’s hidden motivations that are their driving force for change. Knowing your actions' possible outcomes is essential to moving ahead down the right path. Using this technique of future possibilities, you get to explore realistic outcomes and how you would handle them so that you are never caught off guard or surprised. Before you make a big decision, utilize this framework and be prepared for all outcomes. In This Episode: [5:25] Ursula shares the importance of thinking things through When you understand what may happen, you tend to make better future decisions You can’t plan unless you understand what you’re walking into
[7:55] The idea of future possibilities is a slippery slope The purpose is not to get caught up in the what ifs’ of the future You need to plan intelligently, so you are not caught off guard Knowing your options allows for intelligent choices
[13:05] The intention behind the action is essential When you know the why behind the action you can help choose different options Everyone is motivated by something. When you understand why you can help them stay consistent and honor their inner voice.
[16:02] The only way to be prepared is not to be caught off guard When you stare reality in the face, you see things clearly There is no...
Jas Takhar is the Founder of REC Canada under Royal LaPage and the host of the Jas Takhar podcast. Jas is also the Founder of From the Ground Up Media, where he focuses on helping real estate agents produce quality content for social media platforms. His purpose? To help them create content that inspires and attracts others. In this One Big Tip podcast episode, Jas shares actionable tips for growing your business. Jas started in sales at the young age of eleven when he sold newspapers door to door. From there, he bounced around as a salesman in different industries until he settled on real estate, where he found his place for the last 18 years. From Jas’s perspective, everyone is in sales; only most people don’t realize it. When you apply for a job or draft a resume, what you are doing is pitching yourself to a prospective employer. Once you accept the premise that everything is about sales, you must learn how to attract the right market and become effective at sales to close the deal. Years ago, it was simple. You created an ad for television and radio, reaching your target audience, and the rest happened naturally. That all changed with the internet and the various social media platforms. In addition to the many platforms you post your message on, you must create appropriate content for each platform. Content creation is the easiest way to get your message out and attract your target audience. It’s an excellent way for prospective clients to get to know you and your brand and build authority in your field. The content you put out there is what you use to leverage your brand to your prospects because now, when you talk to the person and connect with them, they already know a bit about you and your message or offer. When starting in the industry, it’s important not to do it in isolation. Great ideas were never born in a closed room. Jas recommends joining a group of other like-minded people, so you have a think tank. Look for Facebook groups, accountability groups, or coaching groups as a place to freely exchange ideas with people who are equally motivated and have similar goals. It’s important to have patience with the process. Very few people know their strengths and weaknesses when they first start. For most, the road to success is paved with many failures. It only benefits you to have a support system that can guide you. Jas tells his clients that in the beginning, it doesn’t matter what part they have in the group. Just put yourself out there and be a part of the conversation. Be open and willing to learn, and once you have a solid handle on the industry, choose what you want to focus on. In the end, Jas teaches his clients that marketing will only take you so far. You can post content daily on every platform, but you won’t reach your full potential until you are comfortable closing sales. Being a good closer requires you to be a bit of a chameleon. You need to understand people, know how to read them, and figure out the best approach. You rarely pitch the same way to more than one person. You need to pivot and be fluid in your thinking and offer without losing your message. An important aspect of sales that Jas has his team focus on is sorting. Sales are about nurturing relationships. You're not out there making cold calls every day. Rather, when you reach out to people you’re calling and having conversations with. You want to find out where they are in the sales cycle and sort them into lists. That way, you know who to reach out to in the next six months and who to skip over for now. That is how you build trust and maintain loyal customers. As you progress in every part of your life, remember that you are always selling something. Become comfortable with the sales cycle, and learn how to close a deal. These skills will help you move ahead in your life. In this episode: [2:25] Jas shares his background, and he realizes that no matter what industry you are in, there is an...
Simon Chan is a consistency coach and author of “The Consistency Pill: The 7 Step System to Increase Sales and Transform Your Business.” Siimon is best known for his successful podcast MLM Nation, the number one network marketing podcast with over 700 interviews in the bank. Simon lives by what he says. He credits the discipline of consistency for his success. Today Simon spends his day working one-on-one with network marketers, teaching them strategies to earn over $1,000 a month or more in their online business. In this One Big Tip podcast episode, Simon shares actionable strategies to help you become more disciplined in your life. Simon started his career as a young college graduate with a sense of traditionalism. Shortly after being in the workforce, he realized life was full of options and opportunities. After reading a few books on generating wealth, he took his future into his hands and stepped into entrepreneurial waters. The shift was difficult for Simon as it is for many first-time entrepreneurs. Changing your mindset from employee to boss has many benefits, including financial freedom; however, if you don’t develop consistency and discipline, two skills many people have not honed, success will be elusive. In 2013, Simon realized that he had found the key to success and turned his attention to coaching other entrepreneurs so they could do the same and scale their businesses. Simon believes consistency is a learned skill that, through practice, everyone can master. It is the only skill proven to move you to the next level in everything you do. The beauty of consistency is that you don’t need perfection. There are days when you will show up and only have 20% energy and focus, but the fact that you showed up creates habits, and our habits create our lives. When you look at the big picture, you realize that where we are today is a collective of our past habits and choices. To make it easy for his coaching clients, Simon created seven modules of consistency that, when followed, the only outcome is goal realization. Module one: Create a checklist. Write down the specific steps you need to take to reach your goals. They need to be clear, concise, and actionable. Module two: Adopt a schedule for your time and stick to it. You need to schedule everything and understand that it is your commitment to yourself and your future. Module three: Create a strategy. What are the actionable steps you will take to reach your goals? Are you going to post on social media? Will you publish more? What will you do in the scheduled time to further your goals? Module four: Choose your environment. Put yourself in the space where you do the best work. Some people are only creative when out in nature. If that’s you, then schedule outdoor time every day where you will focus on coming up with new ideas. Module five: It’s essential to track your progress. If you don’t use a metric to measure progress, how can you know where to improve? Module six: Find the tools you need to stay consistent. There are so many tools available. Many are free. One tool most people have that is great for scheduling is a calendar. Once something is on your calendar, make it non-negotiable. If you follow this rule, your consistency will increase, and everything else will follow. Module seven: Accountability. You need to hold yourself accountable. If you can’t do it on your own, get a coach, join a group or ask a friend. Have someone there to check in with you and ensure you keep your commitment to yourself and your future. The trick with accountability is they don’t need to be long check-ins. As a matter of fact, quick short communication will keep you more consistent overall as it won’t take time away from your day.
Before taking on new clients, one thing Simon does is ensure they are coachable. That means you need to be open and willing to change. If someone isn’t open-minded and willing to...
Edwin Carrion is an entrepreneur passionate about sharing the skills he learned to help others achieve their goals. A U.S. Marine who started a career in real estate development after an honorable discharge from the military, Edwin focused on two things that helped him grow as an entrepreneur. Edwin sharpened his negotiation skills and grew his network with other professionals. These skills are what catapulted him into various successful businesses. Today he works with others to help them find success in the real estate development space as a coach and mentor. He shares his most actionable tips and strategies to help you grow and expand your business below. An entrepreneur at heart, Edwin knew that he would rather be his own boss and have the opportunity of independence than work for someone making six figures. One tenet he teaches his clients is that you will experience the volatility of a down market as an entrepreneur. But on the flip side, you experience the ultimate of highs. Having survived the stock market crash of 2007 and the real estate bubble burst, Edwin now approaches every business opportunity from a unique perspective. Today, he coaches clients on how to build and run recession-proof businesses. He encourages people to run their business as lean as possible and always have an alternative method to keep that business going during the hard times when you’re only bringing in 50% of your income. To Edwin, the way to run a successful business is learning to leverage what you have against the possibility of a down market.
The main point that Edwin focuses on is mindset. He encourages people to focus on the things that are important to them. Often, entrepreneurs get too hyper-focused on growing their business, and they forget to be thankful and enjoy the things in life that aren’t driven by financial growth. When you align the important parts of your life with your goals, abundance in business usually follows. This mindset begins with having faith in yourself and understanding that everyone in your business, every moving cog, has a value they bring to the table. From the individual on the assembly line to the person driving the big rig to deliver produce to the grocery chain. When you start to understand that you have a value that you are providing to your clients, that’s when you’re business grows. This occurs because value has an infinite price. If someone wants what you have to offer, they are willing to go the extra mile to obtain it.
Having faith in yourself and your dreams is integral to Edwin’s coaching philosophy. When people have confidence, they are more at ease and can forge relationships with others that give them the momentum they need to push harder, grow further and reach their goals. If you’re ready to see your life transformed in all directions, apply Edwin’s actionable tips to your life, and see the magic happen.
In this episode:
[2:25] Edwin shares his background Edwin has a strong belief in his faith Always believe in yourself
[5:15] Edwin shares his work experience If you want to be a successful entrepreneur, focus on recession-proof businesses Know how you will manage the hard times financially as your own boss
[8:49] Don’t give up on what truly matters Financial success is not the most accurate measure of success Focus on family and relationships not just moving the revenue needle forward
[13:00] Know what value you have to offer When you provide a service that is valued, people don’t object to the cost Everyone in a business provides a value, don’t forget to recognize it
[15:56] Edwin shares success stories of his clients Lean into your strength Don’t be afraid to switch gears Grow your network so you can leverage it in the future
Nathalie Dorémieux is the founder of searchdido.com, a company that helps content creators gain visibility within their niche. Nathalie coaches business owners on the power of networking. Networking is building relationships and offering something of value to like-minded people. Today, Nathalie works with mid-career entrepreneurs looking to scale their businesses through coaching, subscriptions, or one-off access programs. Nathalie’s One Big Tip is to attract the attention of potential clients through networking and sharing value. When you’re ready to begin networking to attract clients, Nathalie recommends using Facebook or Linkedin groups. Over the years, she has found those to be a great platform to get together with like-minded people and exchange ideas. That is the heart of the strategy for creating relationships and building a clientele for your business without being salesy or pushy. In groups on social media, people can show support to others, ask questions and have conversations about topics with individuals who are genuinely interested in what they have to offer. That is the power of networking and how to grow your business organically. Nathalie created a three-part framework for entrepreneurs so they can create coaching programs or subscription-based services. The first part of the framework sets the foundation for what you will offer in your business. When you create an offer, you need to have a clear vision of who your customer is and what their pain points are. It’s best to create a recurring solution that alleviates a recurring pain point that way you maximize your service. Many of Nathalie’s clients create coaching programs, frequent subscription services, or membership groups. The second step is providing support through your program that directly helps or alleviates your target audience's pain points. You need to make it apparent to your target audience that your program or offer can somehow transform their lives; that you can alleviate their fears and ease their anxiety. The third step is accountability. You need to implement that into the structure of your program. When people sign up for a program, they are looking for someone who cares and will take an interest in them. You need to create a process that keeps them accountable for whatever commitments they make. That shows that you are interested in their success and helps bring about the desired results. Then you need to determine your costs, how much your client acquisition costs and how much will you charge for your service. The general rule of thumb in the industry is that people are invested in what they invest in. If people pay for a service, a membership, or a course, they are more likely to use it or continue until completion. As the business owner, you need to determine your pricing structure. How do you know how to price your offer or service? When you first launch, you look at sales and see if there’s friction, friction is a conflict between the value of what you are selling and the cost for that value. Typically, if there is no pushback on the price, you can charge more for what you offer. Sometimes the more expensive something is, the more people value it. Once you’ve figured out all the moving parts that go into creating your offer, you’re ready to begin the sales cycle. Always remember that the process beings with client acquisition and the best way to do that are through networking. In most industries, when you are paid by the hour, the better you are, the less income you earn. This is counterintuitive but true. Pamela believes the rules of the game need to change. You should no longer be compensated for your service based on time. Instead, people in mid-career should be compensated for the value they bring to those they serve. The first step in Pamela’s training program is that you need a mindset shift. You should measure your value based on the performance, expertise, and efficiency you bring...
Pamela Wilson is a coach who works with people in mid-career across various industries. The one thing her clients have in common? They are all interested in scaling their business. Pamela works with her clients to help them refine their offers, narrow their market, and package their expertise. This allows them to do more meaningful work with fewer clients at a time. Previously, Pamela was the Executive VP of educational content at copy blogger and the author of The Master Content book series. These days Pamela uses the 5 step framework she developed to guide others on the journey from ordinary to extraordinary. In this episode of the One Big Tip podcast, Pamela shares the different parts of her framework so you can apply these actionable steps to your online business. The mindset for most online entrepreneurs is to sell a small ticket item at a large scale and then blast the offer to the masses. When Pamela switched to an online space and had to create an offer for her coaching program, she realized the value she was offering to clients commanded a higher price than she was charging. As an expert in mid-career, Pamela was selling years of knowledge and experience that was essentially priceless. With this fresh mindset, Pamela set out to change the direction of what she was doing. Today, Pamela shows her clients that they can command a higher price for their services due to their expertise. Once they have that mindset shift, Pamela walks them through the process of achieving new goals. In most industries, when you are paid by the hour, the better you are, the less income you earn. This is counterintuitive but true. Pamela believes the rules of the game need to change. You should no longer be compensated for your service based on time. Instead, people in mid-career should be compensated for the value they bring to those they serve. The first step in Pamela’s training program is that you need a mindset shift. You should measure your value based on the performance, expertise, and efficiency you bring to the table.
How do you create a big-ticket offer? Pamela created a three-part framework for her clients to follow. The first part is to take 30 days and put together an offer. An offer that provides a lot of value without all the bells and whistles. This is coined an MVP offer, a minimum viable product in the industry. Once the offer is created, you must start testing its value and success. Will people be interested in what you’re selling? One litmus test used is the friction test. If people have no friction at the point of purchase, you can increase the cost-to-value ratio and still generate sales. The next step in the framework is to adjust and pivot your program or offer based on your feedback. The last leg of the framework is to remind yourself of the process you went through to get to your level of expertise. Realize that your ideal client is only a few steps behind you. Solve their painpoint the way you wanted yours to be solved, and then package it. When you combine the steps of the framework, you create a high-value offer for your clients and increase your revenue simultaneously.
The key to success is creating a high-ticket offer to increase your profits. Know that what you sell is worth more than the average, and market it as such. That will help you achieve your financial goals. Let us know how this One Big Tip works for you.
In This Episode: [2:45] Pamela shares how and why she created her framework and switched careers midlife Don’t sell yourself short Today, people shift professions and industries at least 5x throughout their careers
[5:50] When you niche down, you target a specific group of people who are most likely looking for your service By the time you reach mid-career, you’ve achieved something in your field of expertise As an expert in your field, you have a significant value that you can offer to others
[9:48] when you package your offer
Reuben Swartz is a software engineer who found his true passion in sales and marketing. What drove his passion was that different-sized companies require different practices when it comes to marketing strategies. That’s why Reuben founded Mimiran, a CRM platform for small business owners and solopreneurs who wanted to expand their business without a lot of overwhelmed.
Reuben founded Mimiran on this principle: the best way to grow your business is by helping people instead of selling, teaching people instead of marketing, and connecting with people instead of networking.
One strategy Reuben suggests is to niche down instead of going wide. When you want to grow your business, go narrow and know your customers rather than try to target everyone. Reuben shares more strategies to help you grow your business without becoming salesy or pushy in today's One Big Tip podcast episode.
They say necessity is the mother of all invention, and in Reuben's case, that’s precisely what happened. He searched the world for a CRM that would work for his small business. When he didn’t find one, he built one to suit. Then he realized he needed to grow his company and had to rely on making connections and networking. As an introverted entrepreneur, he realized that wouldn’t work for his personality. Instead of just having conversations with everyone, he started to connect with people who were genuinely interested in what he had to say and what he was offering. That’s where the magic happened. Reuben built the success of his business by creating connections with intention with like-minded people who were interested in what he had to offer.
The strategy of connecting with intention means you need to know who your market is. You need to pay attention to where they hang out online, which platforms they use, and know where to find them. Then there’s no selling. You have person A who has something they are passionate about and person B who is genuinely interested in what person A has to offer. Another method that Reuben uses is talking to people you already know and just telling them what you’re up to. People are typically genuinely interested and want to help others. This is an untapped resource for most entrepreneurs. The only reason people don’t do this is because it’s out of their comfort zone, and they are entrenched in fear.
If you’re ready to grow your business, start making connections with intention and watch your business grow. We’d like to know how this One Big Tip worked for you!
In This Episode:
[2:25] Reuben shares his background
- You don’t always start where you need to be
- Follow your passion and see where it takes you
[5:10] When you can’t find what you need, you need to get creative
- Don’t be afraid to follow your passion
- If you need a specific service, others need it too
[13:20] Sales is not like dating, to succeed you don’t cast a wide net
- To be successful you need to narrow your reach
- It’s better to be an expert on one thing than average on many
[16:50] COVID impacted entrepreneurs
- Step outside of your comfort zone
- The people you already know are your first point of contact
[20:02] Passion is something that is contagious
- Clients can feel the passion behind a pitch
- If you know something is good, it’s easy to convince others of the same
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Mike Capuzzi is the Founder of Bite-Size Books, a company that helps entrepreneurs establish themselves as an authority in their field by writing a book based on their expertise. Mike began his journey as an entrepreneur in the sales industry. He wrote a book based on his wealth of knowledge that he sent out to prospective clients before his initial meetings and realized how that book helped him close deals with ease. Today, Mike has authored over 15 books, two of which are on the best sellers list on Amazon.
Mike is also the host of the successful podcast, The Author Factor. He’s here today to share his One Big Tip that can launch your career and help you achieve top status, authoring a book based on your expertise.
What’s unique about books is that they have a way of elevating your knowledge and making you an expert. Mike found that most people can and will read a short, direct-to-the-point book, especially if it won’t take more than a couple of hours to read. What Mike created is a formula for the average business person to be able to write a book using their expertise within 12 weeks. The strategy is actually about creating marketing collateral that will last for years. It’s about creating a lead magnet to attract your target audience and bringing them into your world as your client, student, group member, and more. This is the shift in focus, as Mike likes to call it. The end goal is not to sell thousands of books. The purpose is to write a book that brings in hundreds of clients so you can sell them your expertise, product, or service.
A strategy that Mike wants his clients to use is to implement touch points in their book. You grab a potential client's attention by creating a book containing marketing collateral.
The book should recommend they download a worksheet or sign up for a newsletter. These are examples of ways to use your short book to bring people into your world. Think of your short book as a conversation starter.
Once you decide to write your book as the author, you need to figure out how you’ll distribute it. Will you create a tripwire offer, exchanging the book for an email address, or will you charge shipping and handling fees at $20 and sell the book for free (a self-liquidating offer). You need to determine the best way to distribute your marketing collateral. Because your main goal is not to monetize the book itself, the less you can charge for it, the better. You always need to keep in mind that the purpose of the book is to acquire your target audience as customers. It’s part of getting them to your brand or business.
Another point that Mike touches on is the value of being an Amazon best-selling author. With over 16,000 different categories of books within the amazon books section, there are at least that many number one best sellers. You need to look at it from a layman’s perspective. Being an Amazon best seller still holds a lot of statuses. However, the algorithm to become one is not that difficult a feat.
Writing a short book can help all entrepreneurs, from small business owners to coaches writing to promote a launch. They can also help raise awareness for a good cause or a charity. When you write a book, you have to look at it as part of a long-term strategy. It’s marketing collateral that you should be able to rely on for years to come. If you’re looking to establish yourself as an authority in your field and have an area of expertise that you would like to share with prospects, consider writing a short book!
In this episode:
[2:45] Mike explains how he started writing his first book
- You never know where the next big thing will come from
- Be open to new opportunities
[6:05] Books are about establishing authority in your field
- When you write a book to establish authority in your field, you shouldn’t worry about th
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Gabriela Pulido founded a creative consulting agency, Scalto.com, that serves a niche market. Gabriela coaches companies ready to scale without incurring high costs with a strong focus on the Hispanic and Latin American markets. To date, Gabriela has worked with over 300 global Latin American & Hispanic brands. Using a unique framework she developed, the xAlto Program™, she helps businesses grow in new markets.
When working with foreign markets, it’s important to not only translate the marketing message into another language but to understand the nuances of the market. This requires an understanding of the culture and the people you are targeting. When you work with different cultures, you need to conduct research, so you don’t alienate them by saying something that doesn’t jive with their culture. A feat that is not as simple as it sounds.
The xAlto Program™ framework helps companies expanding into new markets and cultures know precisely how they need to pivot. This enables them to make intelligent marketing decisions instead of just throwing things out there and waiting to see what sticks. By keeping an open mind and not being stuck with laser vision, companies can explore new and different options and opportunities they would not have thought of had they not pivoted distribution into new markets.
In Gabriela’s experience, companies grow most when they have a clear vision. They need to understand the why. Knowing what motivates your growth makes it easy to find the right path, no matter how many new markets you try to conquer. The first part of the framework that Gabriela teaches her clients is that no brand can be everything to everyone. To truly scale a business, you need to narrow your offer, focus, and niche. The more targeted you are, the easier it is to scale.
The next step is to have a clear vision of the narrative is? What are the pillars of your brand story, and how are you sharing this story with potential clients? Sometimes, you need to change your brand image or logo to win at narrative or storytelling. You need to connect with the market you’re looking to expand in. The last step in the framework is to put all the pieces together. When you have everything in place tailored to your brand, that is when you see success and growth. A framework covering all the bases can take a bank with deep roots in one country and help them pivot by becoming a local community bank in another country. This is what Gabriela’s company did for a Venezuelan banking institution, Mercantile Bank. Once you understand where you want to go, you need to create a plan to get there. If you’re a business looking to expand into new markets, follow this One Big Tip!
In this episode:
[2:55] Gabriela shares her diverse background, having worked in different markets
- In today’s world, there is expansion happening from market to market
- To grow your business, you need to understand that different cultures and markets view things differently
[8:01] You need to know how to adapt to move forward
- Miami is a microcosm of what’s happening in the business
- If you want to succeed you need to be open-minded
[15:02] A surefire way to pivot successfully is to follow a strategy that works
- Know who your market is
- Know what their pain points are
- Know your why
[18:20] Marketing is the creativity that can take X and make people believe that it’s Y
- Marketing is comprised of many different moving parts
- To break into a new market successfully, you must speak the proverbial language of the people
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Blaine Oelkers is an expert on aligning your intentions and actions with your purpose to help you reach your goals. Blaine created a strategy so that you can transform your personal and professional life by making small, consistent changes that are sustainable. By making the conscious choice to be better rather than bitter, you put your goals in the driver's seat of your life. Follow along and learn key tactics and strategies Blaine shares with his clients that will give you the power of your thoughts and habits. Learn how minor habit adjustments can shift gears and change your life in 21 seconds.
As a college student, Blaine had an epiphany that shaped his life for the better. After seeing an ad for an audiobook about the power of thinking, Blaine created a mantra that he follows to this day, “What you think about, you bring about.” This helped him realize that your thoughts end up directing your actions and your life's direction. Fast forward, and after the birth of his second child, Blaine realized that he wanted to be a lifestyle entrepreneur, so 12 years ago, he founded SelfFluence. A company based on personal power, where people are coached into taking their destiny into their own hands through the power of thought. Today, Blaine coaches people on taking control of their lives by controlling their thoughts and actions.
Through his research and study on habits, Blaine realized that it takes 60 days for new neuron pathways to form in the brain and become the go-to choice when making a decision. What he did next created a brain hack, where you can change thought patterns within 21 seconds. Blaine created a three-part process for brain hacking.
- The first step is habit linking: you look at your daily routine and find something you do without thinking. You’re looking for an established habit. Then you link the next thing that you want to do with that. For example, place your journal next to your toothbrush if you desire to journal. That’s called habit linking.
- The second step is urge surfing, a unique term Blaine created that attaches the new behavior to something you do daily as a habit but can’t partake in until you’ve accomplished the new task. For instance, for that first cup of coffee every morning. You can brew and prepare your first cup, but don’t drink it until you’ve completed the new activity you want to become a habit.
- Leveraging: where you accumulate the time spent creating the new habits and celebrate your active daily streak with a reward or enforce a penalty for yourself that you stick to if you veer off course.
If you follow these three steps, you can change your life's direction. All it takes is 21 seconds. No willpower is required.
When you are trying to better yourself and your thoughts, the challenge is against you. You are not in competition with anyone other than who you were yesterday. In the chase to get better, there are lessons to be learned from failure. You need to take a step back and ask yourself, what were the triggers? How can you avoid them in the future? Progress is a dance, two steps forward, one step back, every single time. Learning to be ok with the pattern of progress is how people grow. When trying to adopt a new habit, it's easy to trip up and fail if you don’t have a clear why. That’s why it’s essential to set up sustainable small wins. Those wins affect the chemicals in the brain that create the momentum for the positive motion. Then the payoff happens that spurs more action. The science behind habit formation is clear. People need to experience the proper ratio of success to failure to spur them along.
If you’re ready to change your life, one habit at a time, follow this roadmap and “Remember, time flies, so pilot well.” Blaine Oelkers.
In this episode:
[2:25], Blaine shares his motivation to becoming a Cheif Results Offi
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David Perry is a legend in the video game industry. David created multiple numbers one hits, and after 39 years, he is still one of the best-known video game developers in his field. These days, David is focused on his eCommerce partnership network, Carro.com, used by over 30,000 Shopify brands. David equates his success to the people around him, who he calls hurdle jumpers. These people understand that there is a problem, but instead of just pointing it out, like a newscaster, they will work to solve it. With the right team behind you, you get to create innovative partnerships. In this One Big Tip podcast episode, David shares his strategy for growing your business by creating partnerships with complementary brands.
David took the innovation that he used in the gaming industry and put it into Carro, his eCommerce business. In the gaming industry, the only way to stay ahead is to invent things all day, all the time. David now looks for new, inventive ways to help businesses use partnership marketing with other brands that run along the same theme.
The concept is really simple once you break it down. Instead of chasing followers, or becoming an affiliate for a company, create something so you can retain the customer. That is what Carro does. It is a marketplace for partnerships in eCommerce. This gives you complete control and 100% of the profits of the item you are selling. You get to create a relationship with the customer instead of handing them off to another brand or company. The only caveat is you need to choose your partners strategically so your business flourishes.
Another tool that helps grow your partnership is branding. You need to clearly understand what is current and what is in demand. So if you’re selling electric toothbrushes, you will want to partner with a toothpaste company, not an electric shaver company. If you want to see your sales go up, look for the brand that’s in the hot seat because it becomes an obvious match and an easy sale. That’s what drives good eCommerce forward.
The secret to solid partnership marketing is choosing brands and items that complement your core product. If you’re selling beach totes, then you should be partnering with companies that manufacture the items that go in the beach tote. Partnership marketing is a way to increase sales exponentially. Most companies miss this concept because they consistently try to sell the same item differently versus selling different products that go together with your core item to new markets. That’s the basis of David’s One Big Tip, learn how to use partnerships to grow your business.
In This Episode:
[2:25] David shares his professional history
- David retired after hitting the pinnacle of his career
- Entreprenurialship doesn’t rest
[6:52] Instagram is about influencing
- To be successful you need to do more than influence; you need to know how to convert your audience
- The best influencers are expert marketers
- Share who you are to connect with your base
[13:02] The secret is to keep your customers as your own
- In affiliate marketing you get a piece of the action - to be truly successful you need to keep the whole pie
- Create partnerships, so you sell the item entirely, and your profits will grow
[20:12] Branding is the key to a successful partnership
- You need to choose items that complement your product
- Most notably the brand you choose should be desired
[24:00] Stop trying to find new ways to sell the same item
- Develop innovative ways to sell your partnership products
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Nicky Billou is the Founder of E-Circle Academy and host of two podcasts, “The Thought Leader Revolution Podcast” and “The Sovereign Man Podcast.” At E-Circle Academy, Nicky coaches entrepreneurs who are ready to scale their business by niching down and becoming authorities in their field. An advisor to some of the most dynamic entrepreneurs in Canada and an inspirational speaker in the corporate world. Nicky has spoken in front of Lululemon, RBC, and Royal LePage. In this episode of the One Big Tip podcast, he shares his strategies so you can grow your business and become a branded thought leader in your niche.
Nicky Billou became a coach to follow in his father’s footsteps. His father taught him that the way to grow is by giving to others. With a unique background, Nicky learned at a young age the importance of helping others and giving others the gift of independence. With a drive to help others and encourage positivity, Nicky founded E-Circle Academy.
The foundation of Nicky’s One Big Tip is that he knows that true, solid business is not a money game. It’s a people game. If you invest in others and learn to serve others, you can always almost guarantee a successful outcome. This is the strategy that Nicky teaches in his coaching program. His mantra is that if you want to do great things, you need to see the greatness in yourself. If you can accomplish that, you are a branded thought leader, and the rest will follow.
The first step in the framework is to be able to answer the question, what solution is your business bringing to the table? This is typically the first question to answer when starting a brand or company. You need to have a deep understanding of what your offer is. Is it viable? Will people be interested in it? If yes, you move on to the second part of the framework to become a thought leader. What is the pain point you are solving for your target audience? How will your product or service enhance their lives and make things easier? Will people realize that you have the solution to a problem they are experiencing?
The last step is to figure out the best way to get your solution in front of the people you want to serve. This question is all about monetization. How do you package your unique genius and sell it to others? Over the years, Nicky has realized that most new entrepreneurs get stuck in the doing part of building a business. They are afraid to take action for various reasons, whether they don’t feel ready, lack confidence, or they’re unsure of what path to take. At the heart of Nicky’s coaching program is community. With a strong community, people can be unstoppable.
Nicky Billou’s One Big Tip is all about giving to others, serving others, and finding the best part of who you are. That is the best way to set your brand apart from a crowded sea of competition and establish yourself as a thought leader in your field. Whatever you do, do it with greatness and be the best at it. Let us know how this One Big Tip works for you!
this episode:
[2:50] Nicky introduces his background
- Life takes you to unusual places
- Look for influence all around you because you never know who will make the most significant impact
[7:45] The basis of his coaching program
- When you have someone in your corner, it’s easy to take risks
- Be there for others, good comes full circle
[10:42] Become a thought leader and watch your business grow
- When you believe in yourself you can accomplish anything
- Share your genius with others, learn how to monetize your gift
[14:35] Capitalism is what makes the world go round
- The more people who experience success, the more people can help others grow
- Sometimes you need to give to others so you can receive
[16:42] How to determine if a program is legit
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Liz Wilcox is a self-taught email strategist and keynote speaker who focuses on helping small businesses build online relationships with their customers. Her secret sauce? Using a personal anecdote to create emails that convert. By making things personal, you instantly create a bond with others. Liz is dedicated to helping small businesses increase sales using direct mail marketing as the self-proclaimed pop princess of email marketing. Listen to this One Big Tip podcast episode and learn how to connect with your customer base using email marketing.
Liz began a career in email marketing by happenstance. What started as an RV blog with an ebook offer turned into a successful venture. Within 90 days, Liz’s RV ebook filled with funny black tank humor got picked up by an international sponsor, and the rest naturally progressed. What skill did Liz use to grow her business? Connecting with her target audience. Once you do that, the rest simply flows.
Every email sequence and template Liz created and encourages others to create is based on creativity. You need to put the work in to get excellent results. Creativity is a three-prong process: First, show your personality. Let people see what makes you unique. The second is your vision. What do you want your clients to see and follow, and where will this journey take them? The last prong is, what are your values? What do you stand for? People want to know that you believe in what you’re selling. These are the steps to building a loyal customer base.
The key to Liz’s One Big Tip is not to tell a story in your emails. You won’t keep anyone interested if you do that. Instead, use emails to give personal updates, just two or three sentences about the latest things going on in your life. Share with your audience, and they’ll know they matter to you. Once they know you’re invested in them, they’ll become invested in you, and that’s how you build a loyal customer base. Your goal is to be relatable, not interesting. If you’re relatable, the right people will stick around. This method helps you narrow your audience, but the ones you retain will be loyal.
When you are looking to create email marketing campaigns that convert, try Liz’s methods. Relate to your audience, and share who you are and what you’re about. Let us know if this One Big Tip worked for you!
In This Episode:
[2:25] Liz Shares her background
- The best place to start is often where you are right now
- Start with something that you can relate to and are passionate about
[5:46] Really understand who you are targeting
- The more you can know you’re avatar the easier it is to reach them
- Know what they are interested in to convert them with your email campaigns
[9:27] Things never happen overnight
- There are very few people who become an overnight success
- No one wants to pay attention to the hard work that goes into becoming successful
[12:47] People will only pay attention to what your selling if you do it with intention
- You need a vision & a purpose
- When you audience knows that you are the real thing, they are happy to follow your journey
[16:20] Use personal anecdotes to establish a relationship
- Don’t tell long drawn out stories, just little snippets, and insights into your life
- Everything about you is unique, share that quality with your audience
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Danny Alfon knows the power of LinkedIn to grow your business. Having joined Linkedin in 2004, he used it as a platform to publish content that interested his clients and subscribers. Realizing that Linkedin can be used as a tool for lead generation, he developed a strategy that would allow people to grow their businesses. By embedding rich media in your profile, you let people know what is amazing about your business and brand. Learn this framework and use Linkedin so you can grow your business by making an impact on prospective leads today.
Two people join Linkedin every second. That means that the database is only growing. Each member lists their resume and work accomplishments on their profile. How active you are is irrelevant. If you do a Google search of an individual, their Linkedin profile shows up. This allows you to be searchable by others, generating information about who and what you have to offer. That’s why it’s important to look at your Linkedin profile as SEO for your brand. Every prospective employer or client researches who they want to do business with. It’s your job to optimize your profile, so they say, “Yes, this is the individual I want to work with.” And the best thing about it is that it’s free and fast. It’s the quickest way to let everyone know about a new skill or that you pivoted your business.
One thing that Daniel frowns upon is using automation. Like any other marketing tool, you don’t want to cast a wide net and see who you attract. Instead, you want to create a profile and connect with the people you want to serve. Organic growth is the best way to expand outreach and connect with Linkedin. There are two strategies for organic growth. The first is to focus on quality. The second focuses on quantity. Using a quality approach to making connections will always serve your business better.
When creating a Linkedin profile for lead generation, ask yourself these three questions. First - who are you ideally trying to reach? Two - once they view your profile, what action do you want them to take? This needs a bit of thought because once you know the action, you must ensure they can do that without friction. The Third question is - is there a gap between getting your ideal prospect to your profile and having them take the desired action? If there is a gap, you need to find a way to bridge the two together. This is the strategy that Daniel’s clients use daily with great success when they want to leverage their Linkedin as a lead generation tool.
If you’re ready to make an impact and use your Linkedin profile for lead generation, follow the strategies outlined here on this One Big Tip.
We’d love to hear your feedback.
In this episode:
[4:55] What makes Linkedin unique
- Make sure your profile is professional, people make decisions in the first few seconds they land on your profile
- Always link your business website to your profile
- Use this as free advertising - make it clear about what makes your offer unique
[9:58] Try to be personal
- Avoid using bots and automation, people can see very clearly that it’s not a connection with a personal touch
- Stand out from the crowd
[13:00] Your profile should have a clear directive
- It’s ok to use your profile to pitch your offer
- Have a clear CTA
[15:02] When creating your Linkedin profile ask yourself these three questions
- Who are you trying to reach?
- What do you want them to do once they see your profile
- What is the missing piece that you need to provide to bridge that gap
[ 19:25] Use your profile as part of your sales funnel
- This should be a starting point for you
- People can search for you - show up for your market
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Jess Tiffany is the owner of The Marketing & Networking University and the author of over 200 books on Amazon KDP. Jess is also the host of the established podcast Rev It Up, a B2B lead generation expert, an advisor, and a coach. Jess created the STARZ Client Acquisition System to help his clients generate more leads and sales by teaching them how to leverage the power and potential of Linkedin and other business channels so that they can use laser focus to reach the decision-makers in their target audience.
Jess focused on the Linkedin platform because it’s the best way to connect with people in business. His tip is to use a commonality that you have to make connections, and leverage Linkedin, to grow your network. There are many search options within the Linkedin platform, especially with the premium Linkedin services. That allows you to laser focus on who you want to reach so you can start a conversation with them.
Jess created the STARZ Client Acquisition System so his clients had a clear framework for leveraging what they had, alongside Linkedin, to increase customers. The framework is a hybrid model of how your profile should look and how to make connections. The first thing you need to do is ensure your profile is professional-looking. Make sure It’s clean, with an excellent profile picture. It should have a link to your company profile and website. The next part is creating content for your Linkedin profile. You can do this by writing a book to establish authority, being a guest on a podcast, or writing an article. Create solid content so that if your customer enters your name or brand into Google, there will be at least two pages worth of quality content that you can link to Linkedin. The last step of the STARS system is outreach. When reaching out to potential leads, make it personal, don’t use a bot. Start the conversation with the things you have in common. Ask quality questions that engage and procure conversations. Jess's best tip is to use your Linkedin profile as a selling point to attract customers. Don’t think of it from your perspective. Use it as your call of action and how you can solve your target audience’s pain point.
The STARZ framework wants you to see your Linkedin profile as your website in its most accurate form. You can have a CTA, your offer, and the pain point you help resolve. Take advantage of what Linkedin offers and leverage that to grow your business by creating conversations with other like-minded people, so you can build your network and keep your pipeline full.
In this episode:
[2:05] What prompted Jess to focus on the Linkedin platform
- It was the best place to find like-minded people
- If you’re in the B2B space, that’s where your target audience is
[6:55] Become facile with the search functions of Linkedin
- You don’t necessarily need to have a premium membership to grow your business
- Use the boolean search method to get the most targeted search you can
[12:50] Use a personal touch when doing outreach
- Avoid bots and automation when building relationships
- A private message that references a commonality is a good place to start building a relationship
[14:28] Create a profile that captures people's attention
- Make sure it’s professional
- Have links to your company
- Have a clear photo
- Explain what pain points you serve
- Include a clear call to action
[15:49] The STARZ Framework
- Connect with people with who you have a commonality with
- Build relationships and start conversations
- Don’t pitch the first chance you get
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Jim Padilla, CEO of Gain The Edge, specializes in helping companies that want to increase their sales. With over 20 years of experience, Jim is a launch expert that knows how to scale a business by driving sales forward. Jim’s one big tip is to treat your sales pitch like a relaxed conversation at the beach with a friend. Follow along as Jim shares strategies on different ways to increase conversions, increase your profits, and scale your business through sales teams and a soft-sell approach.
What started as a survival strategy for a young boy turned into a million-dollar niche business. With a rough childhood, Jim survived by learning how to read people and how to influence them. With his first endeavor into sales, his company was a huge success that created a stir in the industry. Today, Gain the Edge is one of the most successful experts in their industry. They deliver over a quarter billion dollars worth of sales and manage hundreds of annual events with over 25,000 yearly conversions.
A lucrative business starts with a solid sales strategy and a team that can implement that strategy. The way to build a successful sales team is to have everyone be on board the same ship. Every person you hire should understand the values of your brand so they can create a cohesive message, from idea to end sale. Another essential factor in creating a solid sales team is the ability to close the deal. Every company has a lead generation system or process in place. Yet not every business has a closer to seal the deal and make the sale. Jim’s team comes in at that step and helps you polish up the offer, package it, and make it more captivating for your target audience. This way, you close more deals and make more sales.
Once you have a clear idea of your avatar and you can pinpoint the solution to their problem, sales are easy. It’s when you are trying to sell someone on an idea when they’re not sure they have a problem or don’t feel you have a solution that makes closing a sale difficult. That is where most companies get stuck. They don’t have a clear directive or connection between pain point and solution.
Jim encourages businesses to:
- Focus on the outcome and experience they can offer their clients and customers.
- Create a sales process and strategy around the client experience.
- Understand the value your company or brand brings to the situation.
For instance, if your target consumer has a specific problem, you want to build your entire sales directive around that solution. All strategies should stem from that point so that your strategy is cohesive. It helps to put all the goals and objectives down on one piece of paper to see your benchmarks and expectations. Everyone on the team should have that list in front of them so that every action they take is in furtherance of those expectations. Think of the sales process as an orchestra. If you want the orchestra to play synchronously, every musician needs to have the same music notes in front of them.
Keeping an eye on all the system's moving parts is essential. You need to build a pipeline for your sales. That’s where all the money is. You need to know the platforms you will be using for your sales. Everything becomes a metric that should have the ability to change as needed. The best sales teams are consistently reducing client acquisition costs. One strategy that Jim feels is a no-fail strategy is systematizing. When you build a system, you can measure your success. To increase revenue and reach the mountaintop, you want clients that come back to you 12 and 18 months later. This also reduces client acquisition costs, which is essential due to the state of the world economy. You only want to see client acquisition costs rise when your lifetime value increases. The higher acquisition costs are, the lower your profit margin, regardless of sal
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Mark Willis is a certified financial planner and the founder of Lake Growth Financial Services, a company that works with people from all walks of life to educate them on creating wealth. By changing how people think about money, the economy, and their future, Mark shows others how they can retire with enough money to live comfortably. A best-selling author and successful podcast host of the Not Your Average Financial Podcast, Mark is here to share strategies on how to make your money work for you, sharing tips that can help you grow your wealth so you can generate tax-free income for years to come.
Mark began his career as a Certified Financial Planner working for a CPA. During that time, Mark himself was saddled with over six figures in student loans.
Mark set out on a mission to simply not be average because, in his mind, average meant carrying the burden of debt around for the rest of his life. He knew that there had to be a better way to accumulate wealth. The question was the same for many people who came through that accounting office. What option will serve them better, paying down student loans or opening a savings account? The answer to Mark was crystal clear. The money for student loans is gone the second you cut the check. But take that same payment and invest it, and it will grow and generate compound interest, giving you financial freedom for your future. Mark’s motivation in his 20s was to create Lake Growth Financial Services, where his goal was to educate people on how to use their debt as leverage to generate income.
The word ‘banker’ has been around for over 5,000 years. People should be taking back control of the banking function in their lives, so they have control over the outcome. As a CFP, Mark views banking as the environment where all of your financial life lives. When you have the strategies and the know-how, you can leverage things such as your debt to create financial freedom. This is a strategy that Mark has used with his clients. Instead of going to Sallie Mae for that college loan, they leverage an already existing asset and borrow against it. One technique that Mark teaches his clients is they can pay down debt and invest what’s leftover into something that will become a line of credit or an asset you can borrow against.
An example of this strategy would be investing in a whole life insurance policy, where the money you put into the policy creates a cash value that grows based on compound interest. That money, that value you’ve built into the policy, can now be used for anything you want.
When you invest in a life insurance policy that maximizes equity or cash value, you build wealth that is not affected by inflation or the stock market's volatility. Another benefit is that the cash value is there to tap into whenever you want or need to, unlike a 401K or IRA, which you can’t access until you’re 65 without penalty. When you are your own banker, you can borrow against that cash value and pay it back in installments that work for your lifestyle, giving you the freedom to move ahead.
If you’re ready to move towards financial independence and want to create assets you can leverage to move forward in your life, listen to this episode of the One Big Tip podcast and learn the strategies to help you reach your goals.
In this episode:
[2:55] Mark shares how he started his business
- What motivated him to create a company that helped others gain financial freedom
- It’s essential to know the difference between assets you can leverage and those you can’t
[5:03] What influenced Mark to become a CFP
- It’s important to pay down your debt
- What is compound interest and how it can be used to generate wealth
- Success is measured by your independence
[6:02] Banking as an institution has been around for over 5000 y
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Leonard Scheiner is a law firm marketing wiz and CEO of GeekHaus.com. He spends his days helping law firms earn millions of dollars by utilizing Facebook ads and email marketing campaigns on a national level. Using this framework, Leonard has helped his clients build authority in their field, create brand recognition and stand apart from their competition. Leonard is a Pepperdine University graduate who has worked in this niche for the past six years. He shares his framework and strategy to grow your business exponentially using digital ads and cold email campaigns so you can generate new leads, which are the lifeline of a thriving business.
Leonard decided to niche down and create a marketing agency that serves law firms' needs in branding, lead generation, marketing, funnels, and more. As unique as his marketing agency is, so are all the different firms Leonard works with. One thing that Leonard asks before taking a firm on as a client is if they have a clear image of who their ideal avatar is? - If the law firm can’t come up with a clear vision of who they want to target, then GeekHause works with them on developing one before revamping their website, funnel, or anything else.
The first step as a marketer is to ensure that your client has a web presence. Each law firm that Leonard works with has a website, which is insufficient to generate leads. A law firm's website is the first step in building a relationship of trust and expertise in the minds of their new potential clients. He wants you to view your website as a continual cash machine. Your law firm's website should be what sells them on your services when done right. It should list your areas of expertise, past case outcomes, strategies or tactics, and testimonials. By the time they have their initial call with you, they want to confirm that they made the right choice in hiring you.
Since placing ads has become so expensive, Leonard’s company calculates the return on your ad spend before deciding which platform to place digital ads. At GeekHaus, they refer to ad spend as a heat map calculation. It’s the first part of how he markets his clients. When he first takes on a client, they look to see how many ads they are running that are bringing in revenue. If all it’s doing is costing the firm advertising money, they shore up that part of the campaign. The second part that GeekHaus focuses on is your email list. The people on the list may not be your client right now. But they are a warmer lead than someone not on your list. That right there is something that you want to tap into as a law firm marketer. Another factor that makes an email list valuable is that it's the only channel you own. It belongs to your firm, and no one can shut you down. So if a firm hires GeekHaus, and they don’t currently have an email list. That’s the first thing Leonard focuses on. An email list allows you to nurture leads and stay top of mind with your ideal client. It’s a resource not many firms tap into.
The best way to grow your clientele is to be where your ideal client is. Sometimes that requires repurposing content for different platforms, but that is how you nurture each client where they are comfortable. When you tie it all together, the secret to keeping your pipeline full in a niche market is to know who your clients are, where you can find them and how to market them directly. These are all actionable tips that you can use to grow your client-based business.
In this episode:
[2:25] Leonard explains why he chose to niche down to a narrow clientele
- Attorneys are a service-based business, and they don’t always realize the importance of advertising
- Law touches every aspect of our lives in one way or another. Hence, you need to market to your direct audience
- Every service-based company needs an online presence.
[5:45] Your webs
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Kate Dileo wants to help you create a brand story that increases customer awareness and drives sales. Since Kate founded her company in 2019, she has worked with over 200 companies across 20 industries, helping them develop brand stories that resonate with their customers. Kate created a brand trifecta that contains the three crucial steps you need to develop successful branding. The basis of this trifecta is to stop looking at business from a transactional perspective and start having conversations. Listen to this One Big Tip podcast episode and learn how branding can increase your bottom line.
Kate DeLeo, a self-proclaimed accidental strategist and author of “Muting the Megaphone,” began her career in sales. She quickly realized that if she wanted to reach her sales quota, she needed to differentiate herself, her product, and her pitch from the competition. Since 2019, Kate has taught entrepreneurs and established business owners how to pitch to their audience effectively, so they stand out from the competition. Using her unique framework, Kate teaches her clients that sales will naturally go up once you start having conversations with your customers and clients.
The best brands are built upon creating solutions for their target market's pain points and clearly stating this in their value proposition statement. To create a value prop that sounds authentic to your brand, you need to know what your company stands for and stay true to that voice. If your brand is playful, then your tone and approach should match. The second step to successful branding is knowing who your audience is. Know what their pain points are, know what solutions they are looking for, understand what drives them and then target that. Kate’s clients experienced a shorter sales cycle when branding is on point across every industry. A shorter sales cycle leads to higher quarterly revenue, increasing your yearly ROI. The third part of Kate’s framework is to turn sales pitches into conversations. Conversations are engaging and draw people in. That is the start of a successful sales cycle.
If you’re interested in rebranding your company’s image or offer, listen to this episode of the One Big Tip podcast and learn all about the trifecta that has proven results.
In this episode:
[2:40] Kate shares her early career steps
- Sales are all about making the buyer feel like they are gaining something of value
- Relationships are the foundation of solid sales
[9:02] To stand out from the competition, you need to have a clear message
- Know who your target audience is
- Understand their pain point
- Create a clear value proposition
[14:26] Be authentic to your brand
- Customers can connect better with your company when you align your brand and strategy with your tone
- Know who you are and what you are offering, be very specific
[17:09] Maintain brand consistency across all social media platforms
- This allows for quick customer recognition
- It keeps your brand voice authentic
[20:00] When branding is done right, sales cycles shorten
- Your conversions happen quicker when you combine all the right strategies
- A shorter sales cycle correlates to higher revenue
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Don’t let fear of the unknown hold you back from achieving wealth beyond your dreams. Break down modern technology and daunting vocabulary, and start building your crypto portfolio today. Josh Rhodes, the founder of CryptoY’all, is a cryptocurrency investor educator. His mission is to get everyone comfortable with the new way to grow your portfolio and generate wealth using the crypto flywheel three-part framework. In today’s episode of the One Big Tip podcast, Josh shares actionable tips so you can be comfortable investing in cryptocurrency to grow your portfolio.
Josh Rhodes founded Cryptoy’all because he’s on a mission to help everyone understand the new technology driving the crypto sector forward in the market. He debunks the daunting vocabulary associated with crypto investing and currency.
Josh uses the crypto flywheel framework to educate his clients on the best way to acquire wealth with cryptocurrency. The flywheel framework consists of appreciation, leverage, and cash flow. Once you understand how to use the framework, you will have an actionable strategy to grow your wealth.
The idea behind CryptoY’all stems from Josh’s southern roots. Just like he would share a nice cold glass of lemonade with a neighbor, he wants to share the knowledge of how to grow your wealth with cryptocurrency. The first thing that he wants people to understand is that crypto is in its infancy stage and is volatile. On the flip side, it has the potential to be a unique asset class and be leverage for great wealth, just like real estate or gold.
At the core of his investment strategy is what Josh calls the crypto flywheel. The flywheel has three parts to it. The first is cash flow. This means that crypto, like many other stocks on the Dow Jones, pays out dividends. Dividends are essentially cash in your pocket from your investment. The second part of the flywheel is appreciation. That’s where you buy a cryptocurrency and hold it over the long term, as it increases in value. This generates more money than you can reinvest into your holdings, creating additional wealth. The third part of the flywheel is leverage. This means you take the value of your asset, your crypto portfolio, and you borrow against it to purchase another asset class to generate another income stream or cash flow. That is the formula for creating wealth. Many people make the mistake of increasing their lifestyle as their cash flow increases. That won’t make you wealthy. Using your cash flow to purchase assets that generate more wealth is the strategy to create generational wealth.
Listen to this episode of the One Big Tip podcast to debunk the mystery around cryptocurrency and learn how to leverage your investments to generate cash flow, acquire assets and create wealth.
In this episode:
[2:10] Josh shares his love of investing and how he came to start his business
- Love what you choose to do
- Success is measured by how many people you influence and help
- Don’t be intimidated by things you don’t know - take the time to learn about them
[8:00] When investing in the stock market, think strategically
- Don’t play the market the way you do the slot machines if you want to generate wealth
- Be informed about the market
- Cryptocurrency is its own asset class
[16:00] Use the flywheel three-part strategy to grow wealth
- Only purchase assets that pay dividends
- Leverage your current assets to buy additional cashflow assets to grow your wealth
- Invest for the long term to take advantage of growth opportunities
[18:52] Set appropriate investment goals that are realistic
- An eleven-dollar-a-day return on your investment adds up over the course of a year
- Sometimes it’s better to be cautious and play it safe
- Never invest more
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Sallie Wagner is an intentional life coach, successful speaker, author, attorney, real estate broker, and Life Alchemist. Sallie can coach you into action for rapid concrete results. You’re not going to get different results doing the same things on repeat. Sallie created a program where she utilizes EFT and NLP to help her clients overcome fears, let go of limiting beliefs, and chase their dreams to live the life they want and deserve. In this episode of the One Big Tip podcast, you will learn Sallie’s framework to move past your trauma and become the person you were destined to be.
Sally Wagner is an intentional life coach who helps her clients change their mindset and utilize their skill set so they can take action. Or, as Sally likes to put it, she encourages her clients to ‘get off your asset.’ In her coaching program, Sally uses Emotional Freedom Techniques and neuro-linguistic programming to finally help people get out of their own way to chase their dreams. Sally’s road to success took many turns until she tapped into her skillset and had a clear vision of where she wanted to see her life.
After a long career in law and real estate, Sallie decided to venture into coaching, where she could make the most significant impact. Sallie created a three-part framework that she shares with her clients who work with her to move past trauma or self-destructive behaviors that are holding them back from success. Her framework consists of creating the proper mindset, knowing your skill set, and taking action even if it’s messy.
The first part of the framework focuses on mindset. This term has become part of our modern language to mean many different things. In this framework, mindset is more than just having positive thoughts. Sallie wants her clients to be their authentic selves and portray that to the world. When you have the mindset of knowing who you are and what you stand for, people gravitate toward you. The second part of the framework is the skillset. A large part of my skill set is learning how to communicate effectively with others to get your point or message across while still aligning with your authentic self. Most people allow emotion to dictate their decisions. When you work on having the right mindset, you take emotion out of the equation and substitute it for knowledge. If you base decisions on knowledge, you are more likely to make the right decisions and think critically. The last leg of Sallie’s framework is taking action. Too many of us know what we need to do but don’t. People will never reach their goals without action, but action alone is not enough. You have to take action that will move you in the right direction to get you the desired results.
The magic happens when the three parts of the framework come together seamlessly. Only when you have the right mindset, hone your skillset, and take action can you start to see results. The key to keeping the results flowing is to create systems and processes. These two things make a workflow that you can follow to successfully achieve the desired results repeatedly. It works like a puzzle; all you need to do is pop the pieces into the equation.
The next step to ensure success is finding an accountability partner. Many of us know what we need to do, but we constantly self-sabotage and can’t get out of our own way. Having someone keep us accountable helps us stay on track. The more we stay on track, the more positive results we see. This creates a positive cycle that you want to engage in. Sallie has found a 76% success rate for her clients when all the pieces of her framework come together.
If a client is having difficulty achieving the proper mindset, that’s when Sallie employs EFT therapy and neurolinguistic programming. These two therapies rewire the brain to help it heal and move past trauma. With this unique approach, Sallie helps people
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Dr. Steven Kirch is a successful entrepreneur, holds a Ph.D. in physics, and has over 20 years of experience in high tech. Today he shares his expertise with you. A trained facilitator of Steven Covey’s 7 Habits of Highly Effective People, Steven spends his days finding ways to dramatically grow your top and bottom lines. In this episode of the One Big Tip podcast, he shares actionable strategies that you can implement in your business to realize an increase in growth rate and profitability.
Steven became a productivity coach by default. While working at Intel, he was offered the opportunity to take a course, The Seven Habits of Highly Effective People, by Steven Covey. This course dramatically changed his life, so much so that when Steven retired from intel, he hung out a shingle as a productivity coach. The first thing he noticed as a productivity facilitator was how entrepreneurs underestimate the value of their time. People are so busy building their business and wearing 17 different hats that they lose track of how to focus on moving the revenue needle forward. That’s where Steven comes in. As a productivity coach, he teaches people how to run their businesses more effectively to focus on the things that matter.
At the beginning of their journey, most entrepreneurs make the same mistakes. They don’t realize the value of their time, and they try to do everything themselves. As far as efficiency goes, this is a giant misstep. It’s more efficient to take the time to train someone once or twice and hand off the tasks and projects that are automated easily. Using a systematic approach to productivity, Steven created a framework for his clients based on efficiency strategies that show them how their habits leave profits on the table.
The first part of the productivity system is the knowing-doing gap. Most people know what they need to do to move that revenue needle, but they don’t do it. Steven helps them put things into practice in their organization, whether it be assistance or different methods, to free up time so that they can focus on the important things. The second step in the system is finding three things that set your operation apart from the competition; what makes you unique? You may find a business that shares the first or second thing; that's why Steven asks clients to come up with three. The last part of his productivity framework connects the solution you offer to your target audience’s problem using your uniqueness.
Steven also teaches his clients the conversion equation, which educates people on attracting customers and how to convert leads. It’s a four-part strategy: interrupt, engage, understand, and educate. You need to interrupt their thought process, engage with them, understand their pain points, and educate them on how your offer and uniqueness can make their lives better, easier, or more efficient. This is how you move that revenue needle in the right direction. As entrepreneurs, you need to be consistent about your offer. It needs to be something of value to your prospects.
Being more efficient as an entrepreneur is the best way to increase your profit margin. By handing off projects and assignments to others, you get to focus on building your brand and your company. Don’t leave money on the table in your business. Listen to this One Big Tip podcast episode and become more productive in your business.
In this episode:
[2:40] How one course changed Steven’s life
- You never know what will inspire you
- Efficiency is a skill that can be learned; put the time in and invest in yourself and your company
[5:36] Avoid shiny objects syndrome
- Most people know what they need to do, they just can’t implement it without outside support
- Many entrepreneurs leave a large number of profits on the table because they don’t want to relinquish co
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Brandon Leibowitz, the founder of SEO Optimizers, created a digital marketing agency with a strong focus on small and medium-sized businesses. SEO Optimizers use strategies that help companies rank higher on Google to realize an increase in leads, conversions, and their bottom line. With over 14 years of experience, Brandon’s methods have proven effective and helped hundreds of brands increase profits with hyper-competitive keywords that convert into sales. What began as an after-hours passion and second income stream in 2008 has proven to be a successful full-time business. Brandon shares how he uses keywords to help his clients rank high on Google in this One Big Tip podcast episode.
Since graduating college, Brandon has worked in digital marketing agencies and learned different marketing strategies. The one that intrigued him the most was SEO. Unlike paid ads and social media, SEO is the best way to create free organic traffic. What started as a side hustle ten years ago has become a successful business for Brandon. The most significant change over the past ten years is that SEO is no longer enough. You need to convert the leads SEO generates. That comes down to website design and other tactics.
When creating an SEO campaign, it’s important to tie it to the client’s main website. This is the best way to attract new leads. Otherwise, Google gets confused and doesn’t know which page to rank higher, the landing page created for SEO or the main website. A skilled marketer can steer you in the right direction. Brandon always makes sure his clients know the timeline of different marketing strategies. With SEO, it’s often trial and error, with a lot of internet sleuthing to see which keywords are ranking and if they’re successful. SEO is the scenic route to successful lead generation, but it’s a guaranteed win.
SEO may be the best way to increase traffic to your website, but you need to be top of mind to your consumers for a high conversion rate. Conversions happen when there is trust and authority. Email is a proven strategy to stay top of mind and help with conversions. Another method that helps with conversions is remarketing ads. That’s a way to follow the lead over time and give them a little nudge or reminder - “Hey, I’m still here. Do you still need my service?”
Having a solid SEO campaign may be a top priority for digital marketing. Skilled marketers know that SEO is not enough. To convert leads, you need other strategies. In this episode of the One Big Tip podcast, Brandon shares tried and true tactics that work to grow your business in this episode of the One Big Tip podcast.
In this episode:
[2:05] Brandon shares what a strong SEO campaign can do for your company
- SEO is the best way to generate free organic traffic
- SEO is always tied into your company website for the best results
[4:50] Over the past ten years the SEO game has changed
- It’s not enough to generate traffic to your website, you need to make sure the leads don’t bounce
- The best keywords can often be found by looking at your competition and seeing what works for them
[8:00] Before you have a solid marketing strategy you need to have a solid website
- The best SEO strategy will fall short if the website is not optimized for conversions
- Conversions require CTA’s and clear directions for your consumers to follow
[11:14] SEO is the scenic route of marketing
- Paid ads always provide quicker results and feedback
- It can take months to see the results of a strong SEO campaign
[13:49] Staying top of mind is important for conversions
- People leave websites due to distractions
- You need to use other methods besides SEO for a well-rounded marketing campaign
[15:02] Remarketing ads and emails are impor
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Ken Wimberly is the founder of LegacyJournal.app, where families use an app to share the stories of their lives so they will live on for future generations. Ken is a serial entrepreneur who has founded seven different successful businesses. Over the past 20 years, Ken has created 15 passive income streams, using his ideology - be a man of action. Today Ken shares why being a man of action will take you places in life you only dreamed of. Many push off their goals and dreams because they wait for the perfect time. There is no ideal time, perfection does not exist, and messy action is always better than no action. Follow along as Ken shares his journey of being a man of action.
The first thing Ken will tell you about his life as an entrepreneur is that not every business venture will be successful. What matters is what you take away from experience. One of Ken’s first experiences as an entrepreneur ended up in bankruptcy. Realizing that everything is a learning curve, Ken took the positive and used the negative to make better decisions in the future. Out of all the different ventures Ken has been involved in, the Legacy Journal App is the one with which he shares a strong connection.
When Ken was a new father, he knew he wanted to document the experiences and milestones his daughter was having. When his daughter was ten months old, he committed to writing down short stories of all the highlights and the exciting new milestones she was experiencing. After a while, he realized he was creating a journal filled with beautiful memories for his children and family to cherish.
As with most start-up companies, new ventures begin with an idea. What sets a successful entrepreneur apart from the rest is being flexible in thinking and willing to shift when necessary. When Ken started the Legacy Journal, his market research dictated that they should market towards moms of larger families, mostly middle to upper financial brackets. Ken collected data on who was the primary user of the app. Research showed that Grandparents were the highest percentage of users. Like every successful business person, Ken shifted strategies and marketing to target his primary user.
Another challenge startup companies face, especially in the digital space, is monetization. How do you monetize your great idea, your app? When the Legacy Journal was still in the beta stage in 2019, Ken looked at different pricing models and settled on one. After a year, Ken realized that moving the company forward and increasing revenue would require a change. He needed to change the application's structure so that it would be a streamlined process on the front and back end. These are all considerations that every business owner goes through. To succeed, you need to focus on taking chances and not being afraid to shift gears.
Every successful entrepreneur will say that the road to success is paved with missteps. Ken Wimberly shares his story of mistakes and good fortune in this One Big Tip podcast episode.
In this episode:
[2:05] Ken shares his story on past business ventures
- Being able to pull the good out of a bad situation is a key skill for every entrepreneur
- Experience is the best way to gain knowledge
[5:15]. There is life after failure
- Don’t be afraid to take chances
- Sometimes, the biggest mistakes are the springboard for the biggest successes
[9:20] How the concept of the Legacy Journal was born
- Documenting milestones allows you to share them with those you love
- Slowing down to appreciate what you’re going through creates a rich history
[14:20] Successful business people know when to shift gears
- Sometimes walking away from a venture that isn’t working is the best idea
- Allow your thinking to change with your market
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Tyler Roberston took a leap of faith and his love for diesel engines when he quit his job seven years ago to start his own company. Tyler started Diesel Laptops to facilitate the diesel diagnostic repair information industry problem. Today, they have over 200 employees and offer different platforms, mobile apps, and training classes to service diesel engines in every industry. Tyler's strategy to grow his business was to make sure he put his product in front of the right people. When you have a product or service that lessens a pain point, the product will sell itself, as long as the right people know it exists.
Tyler started his career working for his uncle at a truck dealership, where he worked his way up the ladder from the bottom to the top. With a background in engineering, he naturally gravitated toward the IT department. After being in the IT department for some time, Tyler decided to create something that used the marketing skills he acquired while working at the dealership and his engineering background. That is how Diesel Laptops were born. Diesel laptops were started to facilitate the repair process of diesel engines.
Most people don’t realize how much consumers rely on diesel engines to move products and what a large part of the supply chain they comprise. From farm equipment and construction machinery to 18-wheelers moving consumer goods cross country, diesel engines move America.
Starting a business in a niche market came with complications of its own.
Tyler knew his market was the B2B space, but it was difficult to grab the attention of the decision-makers with standard door-to-door selling. Which was proving exhausting and challenging and not the way to scale a company. On the hunt for a different marketing strategy, Tyler decided to go the digital route and focus on the people who needed this technology in their hands, not the decision-makers. By putting his product in front of the people struggling with diesel engine repair, Tyler scaled his business from seed to over six figures.
Using digital marketing in B2B sales is unconventional. However, the method works as long as you understand the sales cycle and have the patience for the demand to work it’s way up the corporate ladder from the engineers [in this case] to the CEO. With consistent marketing tactics and proper product placement, you can sustainably grow your business. With a solid product and consistent marketing, your product will sell itself.
Tyler continually uses digital marketing to grow his brand across different markets. The company constantly builds brand recognition and awareness by offering free software and apps for potential users. Another strategy Tyler employs is connecting customers with vendors and creating a marketplace for them under his brand name. That way, his brand stays top of mind, and he develops relationships with the people who use his product and the businesses he serves, both of which are potential leads.
Listen to this episode of the One Big Tip podcast if you want to use digital marketing to grow your business in the B2B space. You’ll discover innovative ways to increase brand awareness and increase your company's profits.
In this episode:
[2:55] Tyler shares the roadmap to becoming a successful entrepreneur
- Don’t let failure push you down
- Find your passion and follow it
[6:02] Digital marketing is the best way to grow your business regardless of the industry
- Don’t shy away from ideas and technology that you are unfamiliar with
- Do what brings you the most
[9:02] Work hard to narrow your audience down
- The clearer your avatar, the easier it is to market to them
- Understand the cycles of your market, each one is unique
- Create the content, put the information out there
- Know what pain poin
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You may not recognize Dave Fink, the founder of Posie.com, but you’re familiar with his clients. Dave Fink has created direct mail campaigns for companies like Dollar Shave Club and Thrive Cosmetics. The actionable methods outlined in this podcast made these brands household names. Dave’s career has spanned over 20 years in the digital marketing space creating direct mail campaigns with guaranteed results. Today Dave shares his strategies to help you grow your business using direct mail marketing techniques so that you can see a higher open rate and conversion rate.
David Fink infused new life into direct mail campaigns for his clients. With direct mail, you build authority and stay top of mind in an almost stealth-like manner. Dave uses his strategies to generate hundreds of millions of dollars in ad revenue. When asked why he focused on direct mail marketing in a world where everything is going digital, the answer was simple. It’s another way to connect with your audience.
Direct mail is no longer just a piece of paper. It’s backed by research and marketing strategies with reliable metrics. Direct mail keeps you top of mind and converts leads to customers when done correctly. Marketing has changed dramatically over the last few years. To create a successful campaign in today’s market, you need to know the best method and approach. You need to place yourself in the mindset of your target audience and think about how they want to be advertised. If someone is spending money on a premium Hulu subscription, would they really appreciate their watching experience being interrupted with ads? Or would they prefer a direct mail approach that they can look through on their own time?
Typically a direct mail marketing campaign has a 90-day life cycle from concept to execution. To win in direct mail, you need to be as close to real-time as possible. That way, you take advantage of the immediate need. This is a key part of the strategy Dave utilizes for his consumers. The closer you are to the real-time problem and solution awareness, the better the success rate you obtain. Successful campaign zones in on the target market's needs and executes and delivers as fast as possible. Your company will realize increased ROI and conversion rates when you have a proper framework in place.
To hear more about how direct mail marketing may be the key to creating a successful marketing campaign for your brand, listen to this episode of the One Big Tip podcast and learn proven strategies that generate higher conversion rates and increase your profits.
In this episode:
[2:25] Dave shares his journey to creating Posie.com and why he focuses on direct mail marketing
- Direct mail is not the advertisements of yesteryear
- There are no metrics that cannot be applied to a direct mail campaign
- Direct mail is a great way to stay top of mind of your consumer
[4:40] Direct mail is an efficient methodology to tell a story that will resonate with your audience
- The first step to success is knowing who your market is
- Think how they want to be targeted?
- Use the metrics available to get the most out of your campaign
[9:50] With a lower ad spend, companies can put more money into product development
- Every step is always geared towards the consumer experience
- Sometimes, a wider cast net is what your product needs; focus on what brings you the results you want
[14:28] A direct mail marketing lifecycle is typically 90 days from inception to execution
- A shorter life cycle allows for a quicker kickoff of ads
- By shortening the time from inception to execution, you are there when the consumer needs you most
- The more targeted you are, the better your ROI
[19:40] The more sophisticated the approach, the
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In 2017, after a tragic loss, Nicole discovered her passion and purpose, giving people the time to focus on the things that matter to them. It was then that Nicole founded Virtual A-Team, a virtual services agency that focuses on working with solopreneurs in the business-to-consumer space. Today Nicole works with overwhelmed coaches and consultants who define wealth by the joy in their lives and not the size of their bank account. Nicole is also the host of the Coach’s Copilot: Your Online Business Manager Podcast, a successful podcast where Nicole shares her ideas on why hiring someone who can do more than cross things off your to-do list will push your business further, giving you the time to focus on moving the revenue needle.
The road Nicole took to get to this point wasn’t linear. Nicole started as a productivity specialist who was asked by clients to keep taking on projects. Then the lightbulb went off. Nicole realized that delegating tasks is a learned skill that not many solopreneurs have. This was holding them back from growing their business. That is when Nicole decided she wanted to help solopreneurs and small business owners understand the importance of delegation so they can focus on the things they were great at, like moving their business forward.
The beauty of hiring an online business manager (OBM) is that you relay the information and project demands to one person, who then has to start the outsourcing process. They are the ones who coordinate all the virtual specialists to ensure that the processes are in place and the projects run smoothly. This is not something that a new business owner should be dealing with. They need to focus on growing their business. The processes and coordination of the company's internal workings should be left to an online business manager.
To hire the right OBM, you need to look for someone who pays attention to detail, takes the initiative, and can work independently. You are looking for someone you have a connection with because they will be your right-hand man. Make sure there are no language barriers or timezone barriers. An OBM should be the one to hold you, the boss, accountable. Nicole recommends that your OBM take the 5 Love Languages Test, so you know how to show them appreciation. If they like words of affirmation, make sure you tell them what a great job they’re doing. The best work relationships are based on trust, respect, appreciation, and likeability. These are attributes you want your relationship with your OBM to be built upon.
Outsourcing is supposed to benefit your business and allow you to focus on moving the revenue needle forward. Sometimes you don’t realize you’re stuck because you’re doing everything alone. You may need to hire an online business manager to help you manage your operation. Try this One Big Tip, and let us know how it goes!
In this episode:
[2:55] Nicole shares her story of how she started the Virtual A-Team
- The road to success is never linear
- You need to follow your passion if you want to love what you do
[7:00] Hand off a lot of the client relationship to the online business manager
- As a solopreneur, you need to focus on getting clients
- Hand off the day-to-day dealing with clients to someone else
[10:01] Standard operating procedures and processes are how you run a successful business
- If you’re too busy to create them, you need to hire someone who can
- Explain what your end goal is and what you’d like to achieve, then hand off the reigns
[14:07] Hire for skills and strengths
- It’s important to have a connection with people you work with
- Show your managers appreciation
[17:01] Success is when you can give someone the time to do what they’re best at
- Streamlining the process and creating a turn
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Mike Buzinski has been dubbed a visionary marketer by the American Marketing Association. With over 30 years of experience in the digital marketing field, Michael tapped into his entrepreneurial spirit and founded Buzzworthy.biz, where he offers a variety of packages to his clients. Michael has worked with Bass Pro Shop and the American Diabetes Association. Creator of the ‘Rule of 26’, Michael’s mission is to reduce the confusion and intricacies of building websites and creating marketing campaigns. Using the Rule of 26, Michael has helped many businesses increase their KPIs to get a compound effect of 100% more revenue for their website. Michael shares his strategies to simplify digital marketing and explains the framework for the Rule of 26, so you can grow your business using tested ROI strategies.
Michael Buzinski, creator of “The Rule of 26,” knows how to use digital marketing to increase your website revenue by 100%. Founder of BuzzWorthy.biz, Michael offers three tracks for his clientele: do it yourself, done with you, or done for you. With a niche in service-centric businesses, Michael and his team know the importance of ROI-driven techniques to increase website traffic, conversion rate, and overall digital brand awareness and authority.
Michael’s career path took an interesting path; he started his career in marketing and corporate sales for various national brands. However, without a college degree, Michael realized he wouldn’t be able to climb up the corporate ladder. When he looked at his options, he realized that college was not a possibility due to his lack of financial ability and the availability of student loans. So Michael decided to follow in his father’s footsteps, and he enlisted in the military. After serving for the next ten years, Michael found himself in Alaska with no employable skills. That’s when his entrepreneurial spirit kicked in. Michael opened Buzz Media, a marketing company for musicians. Michael pivoted and expanded his reach to media for small businesses when his initial approach was unsuccessful. After a few years, Michael realized that his success didn’t afford him the freedom he was looking for in life, so again Michael closed his doors and opened a new one. That is how BuzzWorthy was founded, a digital marketing company that focuses solely on digital marketing for small businesses.
Strategy is at the top of a solid digital marketing campaign in Michael's business model. How you will do what you want to do is most important. Getting the clients is easy, but you need to know how to attract them, onboard them, and retain them. Without a solid strategy, a good marketing campaign can break your business. The universe doesn’t see all the testing, failing, small wins, and big wins that go into becoming an overnight success. They don’t see the ten years of marketing missteps and hard work that created the overnight success. They don’t see the strategy side, only the increased sales. That is what Michael helps bring into focus.
To help his clients understand how strategy plays into success, Michael created the Rule of 26. This framework is based on increasing unique traffic, average revenue per client, and website conversion rates by 26%. This creates a compounded revenue increase of 100% in online sales. This strategy focuses on moving the revenue needle for clients and not KPIs. The Rule of 26 focuses on the KPIs”s that move revenue forward, and that’s where all the marketing efforts go.
To break down the process further, Michael has his clients understand their purpose and how they will serve their target audience. Small businesses do one of two things, they either solve problems or help people attain their dreams. If they’re not doing one of those two things, they are doing something wrong. Then you need to create a website that speaks to your avatar because not all traff
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In 2002, Ted Lau founded Ballistic Arts, when lead gen marketing was just coming of age. Today, his company has created brand awareness campaigns for some of the most prominent names in North America. Ballistic Arts is unique because they are a full-service, high-tech lead gen digital agency that focuses on online lead generation and brand awareness. Companies come to them when they feel that their current marketing efforts aren’t increasing ROI and their in-house marketing team can’t cut it. The culture at Ballistic Arts is one of creativity blended with keeping things in perspective. Today, Ted shares his expertise, so you can create a successful business by approaching each challenge with a level head and staying open to possibilities.
Ted started his company as a floundering young entrepreneur who had one goal, to be his own boss. With a talent for creativity and an interest in video production, Ted set off to become a documentary filmmaker. What happened next is what makes his story unique. All the businesses Ted spoke with about video needs noticed his talent in graphic design and hired him on the spot to do their graphics. That was how Ballistic Arts was born. As the market evolved, so did the purpose of his business.
Ted pivoted many times over the years. During Covid, he realized there was a need to do more lead generation for small businesses struggling during the shutdown. Businesses were struggling with traffic and conversions, basically struggling to keep their doors open and their business alive. With much success, Ted and his team generated an increase in sales leads up to 650% for their clients during a time when the world was under lockdown. Today Ballistic Arts works primarily with small to medium-sized B2B clients, generating leads through creative digital marketing.
The one lesson Ted has learned in his 20 years as an entrepreneur is the benefit of shiting gears. Knowing when to pivot and change directions is a part of being a success. Today, as a society, people are afforded opportunities that were not possible years ago. Most people change careers six or more times over their lifetime, whereas years ago, people stayed in the same job for thirty years. Personal satisfaction drives most of these decisions as well as changing market demands. Ted has shifted the focus of his business five times over the last 20 years, each shift creating more success than the last.
Ted's key to success is creating ads that speak directly to the consumer. The better you know your target audience, the better you will be at marketing to them. When you use creative ideas to create ads that people want to see, that’s when you have a win. To be a successful marketer, you need to understand the life cycle of consumers. It typically takes eight touches to go from being unknown to having a connection with your market. Using a holistic approach to advertising ensures that you hit many key points to reach them. You can never rely on one method or platform to run ads and reach your target audience, not if you want to succeed. Learn to create content and no ads. Content is binge-able material that people want to see. Ads are like commercials; everyone wants to skip past them and get to the good parts.
Understanding how funnels work and the life cycle of marketing is an important component of a successful campaign and determines where and how you will market your product or service. Create content your audience wants to see and enjoy. That is the best way to connect with your target audience. Then start testing, create ten ads, look at the metrics, drop the ones that don’t bring results, and continue with those that do. These are strategies that every business can use to expand and grow its customer base.
Marketing is an ever-changing process that you must maintain to stay at the top of your field. Listen to this epis
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Merit Kahn, the founder of MeritKahn.com, created the open for the business framework. A methodology she uses to help her clients reach success. When you strengthen your mindset, mechanics, and motion you become a revenue-generating machine. Today, Merit lays out the foundation of her open for business framework and shares how to put it into practice, so that you can grow your business and generate more income. For the past 20 years, Merit helped teams across multiple industries develop the proper mindset for success. If you’re looking to sharpen your team’s sales skills, fine-tune their action plans or shift their mindset, follow the open for the business framework.
With a strong history in sales, training, and consulting it was an easy choice for Merit to open her own coaching business. Taking the opportunity created by the pandemic, Merit opened her company based on the open for business framework, helping clients increase their revenue. The open for the business framework is a mindset, where you search for hidden opportunities to close deals and make sales. The framework was created based on a personal experience Merit experienced. Feeling stifled and needing to get some air, she found herself driving through the streets of her town, looking for an open shop. In a line of stores, with closed signs, there was one that had a sign hanging on the front door that said “open for business”. Merit walked in with the intention of walking out with something. Little did she realize how much she needed a 40-gallon aquarium (she was not yet a fish owner!). But what made the experience stand out in her mind, was the way the owner approached her and sold her on something she didn’t know she needed or wanted. Merit had an ah-ha moment and realized, what just happened because the shop owner approached her with an always be selling mindset.
As a society, we see ourselves as open-minded individuals. When you approach someone with an opportunity using this framework, people are more likely to listen and transact. The first step in the framework Merit created, is to approach each situation with an open mind, as it’s the first step to closing the deal. The second step in the framework is to stop pitching and selling your services. You want your customers to select your service because you fill a void or need in their life.
To make the framework work for you, you need to identify your target audience. Then you need to have a solid grasp of their pain points. That way you’re not selling or pitching a product or service, rather you’re offering a solution to a need. It creates a different dynamic from the traditional sales tactics of years past. Merit’s primary clients are entrepreneurs who have already established digital marketing campaigns and leads that are spot on, but they can’t seem to bridge the gap between lead and conversion.
Merit approaches every new client with the same question. Are you open to possibilities or do you believe this is as good as it gets? In her experience, it’s a great opening when meeting with clients for the first time. It’s engaging and takes them off the defensive. Everyone wants to be seen as open to possibilities. This is the first step to putting them in the right frame of mind.
This strategy is the one Merit uses with all her clients, across various industries. Through workshops, Merit steps in and trains sales teams on how to sell, without scripts and sales pitches. She teaches teams how to be engaging and pull information from their clients, listening to what their pain points are and then offering solutions. When you approach sales and business with this framework, the selling happens naturally. Implement these tips in your business and watch your revenue increase.
This episode:
[2:05] The road to creating the open for business framework
- To be successful in sales you
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Carmen Reed-Gilkison & Deirdre Harter came together to create Encore Empire, a coaching business for women in their 40s who are looking to increase their bottom line. Through their unique marketing methodology workshops, they educate women on different strategies that will help them scale their eCommerce business to the next level. Encore Empire offers laser-focused individualized strategy sessions, so their clients can build on their already existing assets and learn how to leverage them to increase their bottom line. In this episode of the One Big Tip podcast, Carmen & Dierdre come together to share the very same tips and strategies they teach their clients in workshops so they can scale their eCommerce businesses.
Encore Empire was built by two women who know what it’s like to want more. They understand that women often want to chase their dreams and do what it takes to make them a reality. Encore Empire helps women turn the focus on themselves and their dreams. They created workshops to help women grow their eCommerce business and offer one-on-one support coaching to help them deal with the overwhelm. At the beginning of every venture as an entrepreneur, you are highly motivated, but what happens when burnout settles in? Carmen and Dierdre know how to readjust and push forward. They have strategies that push their clients past their limitations to actualize their dreams. Carmen and Dierdre joined forces to create Encore Empire, an agency that helps women scale their business in today’s digital marketplace.
Essentially, what Carmen & Deirdre do as the heart and soul of Encore Empire, is help women reinvent themselves. They niched down to a very targeted audience when choosing who they wanted to serve. Women who spent the first half of their careers in corporate America or as caregivers now want to be their own bosses and chase their dreams. The challenge is they don’t know how to avoid overwhelm and burnout due to all the available technology they have to choose from.
The first thing they did to create success was develop a framework that helps simplify becoming an online entrepreneur. The first step in the framework is to know what you want to be known for and how you want to serve your audience. Carmen and Dierdre help their clients niche down on their offer. The second part of the framework used by Encore Empire to help their clients is utilizing a technique called reverse engineering. This technique requires people to start at the end of their goal and then break down how to get there into actionable, bite-size pieces. This essentially creates the roadmap to their success. The third part of the framework is to know your why. Know what motivated you to start your business, have a clear image of who you want to serve, and what is the best way to reach them. If you follow this framework, Encore Empire believes the only option is for you to reach your potential and create a successful business.
Another essential part of their strategy is to have every aspect of your business lead to your one big thing. Creating this funnel gives your company a clear direction on what needs to get done. Many of their clients struggle because they have a lot of amazing things they want to do. This is where their one-on-one coaching is most effective. In the coaching sessions, the clients are educated on creating additional income streams. But those ancillary income streams can't steer you off track from your one main idea. They need to be able to run on simple automation. That is how you create mastery in your field, boost your reputation, and help your brand stay top of mind. Using these tips, you can scale your eCommerce business.
This episode:
[2:05] Carmen and Dierdre walk through how they created Encore Empire
- Their why - helping women in their 40s move ahead without the overwhelm
- It’s important
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Many people are dealing with financial pressures that were not a part of their lives before Covid. Jen Lee, a credit strategist and debt attorney helps clients create feasible solutions to get their finances back on track without filing for bankruptcy. Co-Author of Preventing Credit Card Fraud: A Complete Guide for Everyone from Merchants to Consumers, Jen knows the shame people experience when they have financial difficulties. By addressing the elephant in the room right away, Jen removes the uncomfortable parts of the conversations, allowing her clients to be solution-oriented. Listen to this episode of the One Big Tip podcast, and discover alternate solutions for the financial stressors you may be experiencing.
Jen Lee of Jenleelaw.com is the person you want on your side when you have a credit or debt problem. Having come up in the field during the 2009 housing crisis and recession, Jen took a unique approach to her talents and combined her love of numbers with her legal degree. With over 70% of Americans having debt and credit card problems, bankruptcy filings were high. Jen realized that there were alternate solutions as long as you kept an open mind and could move past the social stigma associated with credit card debt.
The first step in tackling debt in either your personal or professional life is setting up goals and benchmarks that you want to reach. Often, people's issues can be solved rather quickly, but they tend to fall back into the same patterns that created the debt initially. One thing that stood out to Jen was that most people aren’t struggling because they are trying to keep up with the Joneses. Most people are in debt due to divorce, medical bills, or something unexpected that drained them financially.
Jen works with her clients by creating a list of options. Always starting with the least aggressive solution, such as budgeting, to the most aggressive or last resort, such as filing for bankruptcy. Jen looks at the situation from a pure numbers perspective without any emotions attached. It’s easy for her to see where there is spending that can be cut, but like with everything in life, the best approach is the one you will use consistently. Whichever option Jen chooses with her clients, she tries to ensure that it doesn’t affect the roof over their heads. Many people talk about debt consolidation, but that is not always the best choice due to the high-interest rates the programs charge. Another option that’s not always the best is writing the debt off via bankruptcy. Many people forget the tax implications associated with bankruptcy. Keep in mind that writing debt off doesn’t mean it doesn’t hit your credit score, and if it does go on your credit report, it affects your score for many years until it falls off.
When Jen takes you on as a client, the first step she has you do is add up all the debt you have. Once you have a precise number of your entire debt, you approach the situation differently. The next step in using Jen’s framework is to stop using credit cards to fund your lifestyle. She pushes her clients to live strictly within their monthly income without using their credit cards as a clutch. After that, she encourages them to make more than just the minimum payment due every month, so you bring down the principle. That’s the only way to truly make a dent in a large balance that rolls over with interest month after month. Another strategy that Jen uses with her clients is committing to paying off one credit card at a time. This makes your debt more manageable. The longer you continue with this practice, the fewer credit card balances you have to pay down. Jen typically recommends paying off the card with the highest interest rate first.
If you realize that you have a large amount of debt and can’t pay it off with your monthly income, bankruptcy becomes a viable solution. Most Americans
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Efficiency is the new cool kid on the block. With life being more hectic with every turn, there has to be a better way to deal with the overwhelm. Alexis Haselberger, founder of Alexis Haselberger Coaching and Consulting, can guide you in creating a more efficient life that will allow you to be more present in your everyday activities. Alexis realized a common thread with 20 plus years of experience working in a fast-paced start-up environment. The more efficient you become, the more time you create in your day. Today, Alexis fills her days coaching Fortune 500 companies, such as Google, Lyft, and Capital One, on how their teams can work more efficiently together to improve their bottom line. She shares all her tips with you today on the One Big Tip podcast.
Alexis Hasleberger is an efficiency coach that understands how difficult it can be to optimize your time and be present in all parts of your life. Having an efficiency-focused brain since she was a child, her goal was to get the most done in the least amount of time, with the least amount of effort, while providing excellent results. For the first 15 years of her career, Alexis worked in the San Francisco Bay area for different startups, where she managed everything but sales and engineering. People started to take notice of her innate talent and began approaching her to coach or give workshops on efficiency and time management. When the last start-up she worked for closed its doors, Alexis decided to venture out on her own using her talent for efficiency and time management and created Alexis Haselberger Coaching and Consulting.
The first step in productivity and efficiency is to create a to-do list. Does the question become which is better, digital time management or pen to paper? Alexis feels there is a place for both. Pen and paper are fantastic tools for jotting things down on the fly or during a call or meeting. But if you don’t input the information into a digital system, there is a lot of time spent writing and rewriting your list. Pen and paper lists also require you to store a lot of information in your head. This can weigh you down. Digital to-do lists have a lot of benefits. First, they are typically available on all your devices, so you can seamlessly transition from phone to laptop to iPad. Second, they can organize like tasks with like tasks and create deadlines with the click of a button. Although digital is the way to go for efficiency, people have to do what they are most comfortable with.
Another tip for productivity and efficiency is realism. When you create your to-do lists, you need to work within your reality. Create a schedule based on the amount of time you have to dedicate to the work you have before you and not the amount of time you wish you had. This creates overwhelm, and you walk away without accomplishing anything.
The most straightforward process to creating efficiency is creating tomorrow’s to-do list today at the end of your workday. The reason is twofold. First, it allows you to have a brain dump before leaving your desk, office, or workplace. This is important because it will enable you to walk away from the work portion of your life and be fully present in your personal life. This balance is challenging for people who work from home or are solopreneurs. It’s hard to create boundaries and transitions in either of those scenarios. The second reason this works as an efficiency tool as well as it does, is that it lets you start your day with a plan. There’s no thinking about how your day will look. You sit down, tackle that list and work your way through it. Of course, there’s constant tweaking and add-ons, but you know what you need to focus on for the most part.
Another barrier people face is realizing that they don’t need to do everything themselves. People need to delegate a lot of their responsibility to others who can
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Chief Musical Curator of the Amani Experience, a boutique DJ company that caters to corporate clients is the creation of Amani Roberts. Amani is an adjunct professor at California State University and the successful author of “DJs Mean Business: One Night Behind the Turntables Can Spin Your Company's Succes.” Amani is also on Twitch University, where he blends his business savvy and love of music to teach the masses about his passion for creating podcasts and sharing why podcasts are the best way to grow your business. This is the main focus of the Amani Experience, a successful podcast that features all things music, business, and brand growth. Listen to today’s episode of the One Big Tip podcast so you can learn more about expanding your business via podcasts.
Amani Roberts is the founder of The Amani Experience, a luxury music entertainment company. Since 2008, Amani Roberts has traveled the globe, providing memorable musical experiences for thousands of people at corporate events, weddings, private parties, and video dj’ing. He is a professionally trained DJ and an adjunct professor at California State University. His podcast, the Amani Experience on Twitch University, educates companies and solopreneurs on growth potential.
Amani tends to stick to the Twitch platform instead of others due to its broad reach and live streaming capabilities. That’s where he hosts game shows and puts up videos of his live DJ events. He also hosts live game shows on Twitch. The live game show is a niche that grew out of the pandemic. Today it is a way for companies relying on zoom for meetings, events, and workshops to break up the time and entertain their team. With most companies using a hybrid model, going live during a workshop or seminar is the sweet spot. Going live enables you to captivate your audience and keep them entertained. Live podcasting also creates unique opportunities for lead generation. Twitch is an excellent platform as it has a global reach and will enable you to connect with people who would otherwise, never hear of your brand.
Amani uses podcasts to create three types of lead generation value. The first is getting your audience to the platform you are broadcasting live on and then getting their email address by offering a value prop. This allows you to connect with them daily, weekly or monthly. The second type of lead generation you gain with podcasts is if someone listening to your podcast decides they want to hire you based on the exposure you gained from the live stream. The third type of lead generation is being top of mind. Through podcasting, you stay at the forefront of your audience’s mind, so when they need your services, they think of you and your brand.
Today, the best way to create brand awareness and increase authority is to use podcasting. By airing your podcast live on a streaming platform, you can reach people around the globe. Not all platforms are created equal. Linkedin, for example, when you post life, it stays on your account. Viewers can always refer back to it. They can re-watch it when it’s convenient for them. People try to tune in when you offer a live component to your podcast. It’s a way to share your process with your audience. They see that you are authentic, and they can connect with you. Those are the things that drive your brand awareness and give your brand or company authority in your field.
Podcasts generate hundreds of pieces of content from a short 20-minute podcast or live stream. Having the ability to repurpose content is a great investment for your business. Using the repurposed content across all platforms creates consistent branding for your company, so your audience will know where to find you and find you easily. Listen to this episode of the One Big Tip podcast and learn why you may want to create a podcast for your business or brand.
In this episode:
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Jamie Meyer, a successful female entrepreneur in a male-dominated industry, and founder of NineCarat.com, shares her perspective on reaching the pinnacle of your success. Stop waiting for the right time and for things to fall into place because that time never comes. If you want success, you need to chase it down. You need to take messy action and opportunities that come your way even when you feel you are not ready for them. That is the only way to create the best version of yourself and create the life and business of your dreams. Attack your limiting beliefs head-on so you can shut them down. Learn how to use the exhilaration that accompanies fear and anxiety to your advantage to reach your full potential.
Jamie Meyer created her best life when she founded NineCarat.com. A company built on the principles of helping others reach their full potential so they can live out their dreams. Success coaching is not a one-size-fits-all concept; Jamie understands that each individual is unique in their position and perspective, and everyone requires a unique approach. NineCarat works by outlining people's patterns of behavior because no matter what region of the world you are from or how you were raised, human behavior has set patterns. When you can assess routines and habits, you can understand reactions and consequences. That is the starting point you use to change your life choices and move ahead.
Jamie's challenge when working with clients is pushing them out of their comfort zone. Most people, even those that are considered successful, are only living their life at a 60% effort level. They reach a certain level and become content. Most of the population behaves like this because it’s what they were taught to expect life to be like. Jamies knows differently. As Einstein said, most people only utilize 10% of their brainpower. Jamie knows people can push themselves to go further. Life will always be forward moving, so if you want to grow and succeed, the only option you have is to take those chances. You need to be willing to risk what you currently have, typically 60% of your potential, for more. Imagine living your life at a 70 or 80% success level and how that would look for you.
Life is all about perspective and choice. There is always room for improvement and growth. It’s a personal decision to accept life as it is or break out of the old paradigms and limiting belief systems. One example Jamie shares is that the grass is always greener where you water it. In life, people make decisions based on who they are today. Get married at 21, and you choose a partner and lifestyle that fits who you are at 21. Most people are not the same when they are 42. Ideals, desires, wants, all those things shift. This is where accepting life as it comes or being uncomfortable and wanting more than your 60% of happiness comes into play. We have choices. Life moves along the same pattern and trajectory for everyone. If you understand that, you take the lessons you learned and apply them in your new circumstance. There are no repeated mistakes. People have the opportunity to level up and conquer new challenges.
Jamie helps her clients challenge their limiting beliefs. She helps them realize what they want out of life and what holds them back. She doesn’t claim to have the answers, but she has the questions to lead you to them. Her methods include a lot of introspection and mindset shifting. Jamie’s favorite part of client work is when they reach that aha moment, and a switch flips. Fresh eyes see opportunity in situations where before they saw none.
When people are unhappy in their life, and they walk through the doors at NineCarat, they want to take a risk and make a change. They’re ready to jump headfirst into their new life and leave everything behind. Many clients are looking to escape the reality they’ve created for themselves.
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To be an effective public speaker, you need to have confidence on stage. It’s challenging to do, but it’s a skill you can learn. Naming that negative, self-doubting voice allows you to push it out of your mind so you can focus on the positive ones. Public speaking coach and author of "Get Off My Bus!: How to Get Clarity, Get in the Driver's Seat, and Get Moving in Your Life!” Robin J. Sacks shares her methods on how she trains others to become effective public speakers. Robin has coached teams at Microsoft and Panera, where she held development training sessions to educate them on gaining the confidence they need to speak in front of others. The strategy remains the same whether on zoom or with a live audience. Listen to her tips today on the One Big Tip Podcast.
A public speaking coach for the past 16 years, Robin's career began in the news industry. As an emcee experiencing a bit of burnout, Robin warmed up the crowd by telling them funny anecdotes about the industry. One of which was to listen to what the newscaster didn’t say. The newscaster never focused on the positive because it simply wasn’t newsworthy. On the other hand, the negative was attention-grabbing. It was headline material. The problem was that people started to see only the negative, and it transferred to all other parts of life. Robin realized she had tapped into something people needed to hear. Help others see the world differently than they were accustomed to. Teach people how to see the value in themselves, so Robin set out on a mission to help others be comfortable speaking in public forums.
Being human, we all worry about what others think. That has to change. Being memorable is how we connect with people. By adding value to the world and serving people, we become memorable. Standing in front of an audience and grabbing their attention is memorable. Confident public speaking is what brings you there. Most people don’t realize the amount of public speaking they do daily. Every time they open their mouth, and words fall out, that’s public speaking unless you make it a habit to talk to yourself in a room with the door shut and no one else around.
What’s more, most of the day, when you are public speaking, you’re being your authentic self, not putting on airs. Most of the time, we don’t pre-think what we will say, to the contrary, we’re ad-libbing. That’s the part of you that brings confidence to the stage in front of a crowd. Be authentic, and people will gravitate to you.
The other stumbling block most people face when it comes to public speaking is overthinking the process. If they could stop the runaway train of negative thoughts they are telling themselves, public speaking wouldn’t be such a stressful experience for them. One tactic Robin teaches us is not to be so egocentric. When you’re on stage, and the spotlight is on you, you feel the pressure that everyone is watching your every move. The truth is that no one is paying as much attention to you as you are. Changing that mindset and realizing that you have value, and need to be yourself, is a tremendous mental shift that alleviates the stress of speaking to a crowd.
How do you initiate the mindset change? According to Robin, you need to name your bully. Once you name that negative voice in your head, it’s easier to confront it and shut it down. Leaving space for the part of your mind that realizes you have value to offer, believing in what you say. A lot of time, we believe everything we think. The more you hear the positive voice, the more confident you become, and then that confident voice gets louder. It’s a positive cycle that begins with the right mindset.
When you start paying attention to what you say to yourself, you’ll realize that all the negativity is not valid or truthful. They are the fears and insecurities you have. When you can see that, it’s easy to ignore the
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Peter Lynch, the founder of Unshakable. pro is an alignment coach. Peter focuses on helping his clients push past self-imposed limiting beliefs to live their lives to their fullest potential. Peter works with people who want to unlock their natural gifts and align them with their business ideology. Peter encourages his clients to do for others with a strong belief that we grow when we share our gifts with the world.
Listen to this episode of the One Big Tip podcast as Peter explains how to unlock your true purpose so you can better serve others.
Before Peter started helping others build a better life through hard work and digging deep, he did the work himself. When he was unhappy with his life's direction and felt like he had zero prospects, Peter turned inward and realized the only way out was to work on himself. So many people don’t realize that conflict, even if it’s self-imposed, thrives on energy. When you fight conflict or try to resist it instead of resolving it, you put energy into things that don’t deserve your time, thoughts, or energy. Rather than adopt a victim mentality, and wallow in what you don’t have, Peter realized that the only way out of an unhappy situation was to face it head-on, allow the feelings to flow, and move on with ease.
As Peter started working with others to help them heal their inner conflict, he noticed a pattern. Most people don’t have the tools needed to allow themselves grace when things don’t go as planned. We are all humans, and we are inherently flawed. We will make mistakes and fail. What matters is how people deal with their shortcomings. That is what determines the kind of life you create for yourself. Sometimes you just need to feel the pain, sorrow, and discomfort to successfully come out the other end happier and more full of life. That is what Peter shares with his clients. He teaches them methods to employ when facing challenges and helps them surpass their conflict.
Through client work, Peter realized that the sector that dealt with these issues the most were entrepreneurs. When starting a new business endeavor, you usually jump in feet first and hit the ground running. This creates a lot of uncertainty, and doubt and fear creeps in. Many people become limited by their self-created obstacles. The ability to pivot and see that maybe your idea was not the golden nugget you thought it was, is hard to swallow. And if you haven’t done the inner work on self-acceptance and forgiveness, these conflicts build and create insurmountable obstacles that need to be broken down to clear the road to success. Peter works with people who have a great deal of passion, energy, and desire to grow and learn. He helps them create unstoppable energy by assisting them in aligning their values with what they do.
One thing that sets Peter apart from other coaches in his industry is his belief in giving back. Peter’s journey showed him that the best way to feel successful in life is to give to others. Peter encourages his clients to share their gifts with the world. Because only when you honor who you are can you positively touch the world. Learn how to break down self-imposed barriers and push yourself further than you dreamed possible on this episode of the One Big Tip podcast.
In this episode:
[2:40] Peter shares his journey of self-evolution
- Learn to look inward to make change
- Accountability is key to moving forward
[6:31] Introspection
- Conflict takes energy away from other parts of your life
- Don’t focus on the things you can’t change
[12:25] Learn how to lean into what challenges you
- When you fight your conflicts you cannot overcome them
- Today in society, it is not favorable to accept things - even though that is the only way to move away from them
[18:00] Entrepreneurs are limi
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Steve Pockross has been in the startup scene for over 25 years before he started as the CEO of Verblio, a content creation platform. Verblio has been an Inc 5000 winner 2x, a Mercury growth winner 5x, and was named a Colorado Company to watch in 2020. Verblio has over 3,000 writers creating premium content at scale, in over 65 vertices, publishing over 120,000 unique content articles this year alone. In Steve’s experience, what drives business forward is having a team of talented people. Putting together a great team should not be based solely on people’s experience. Rather it’s their unique talents that make them a top choice. Today he shares his One Big Tip on why hiring for talent is a better choice than hiring for the experience.
Steve Pockross began his career in the nonprofit sector, where his focus was on community development. Steve found himself in Brazil, working for the Community Development Bank of Brazil, where he focused on their micro-lending programs. After that, Steve worked for non-profits in San Francisco until he jumped ship and began his career at HSBC. Looking for something more fulfilling, Steve started working at LiveOps. At LiveOps, he worked with silicone valley innovators and began to piece together a new business model. The concept was to create an innovative model using unique freelance talent combined with a technology platform to help scale businesses into the next stratosphere. That is how Steve ended up as the VP of Business Development Strategy at a startup company. Having found success, Steve worked his way through several other startups until he settled as CEO of Verblio.com. Verblio, a content creation platform hires unique talent that can deliver content in over 65 vertices.
To build a great company, you need to focus on the people you’re hiring. To attract the right talent, you need to create a hiring funnel, so the people who best fit your company's culture come to you, not the other way around. At Verblio, they focus on the individual, not on the educational background and resume. Frequently, it's the ability to understand both sides of the equation that makes an individual a quality candidate. You ensure that the company brand remains on target when you hire for culture. Specific energy runs through the employees that keeps everyone happy and productive.
The growth potential is profound when you hold the hiring process open to the right people who can jive with your business culture. When you find the right people, they bring on other people through referral, which is how you grow your business. Culture and productivity become your brand. These things provide you with a competitive advantage, although they are hard to measure in terms of ROI.
The best part of hiring for talent is that the talent gives the company the energy required to grow and expand. The best part of his job, according to Steve, is talking to the newly acquired talent after their first three months and discussing the hiring process. Their feedback is typically the same. They love the culture of the workplace and the creative energy. These two things work together synergistically to provide momentum and productivity. This is why Steve chooses his team members based on the talents they bring to the table and not the degrees or experience they have listed on their resumes. Join us for today’s episode of the One Big Tip to learn why growing your business will be easy when hiring people based on their talent and personality and not on their past work experience.
In this episode
- [2:24] Steve talks about his varied work experience
- Where you start your journey is not always where you end up
- How to take the best part of what you're doing in one position and apply it to another so you can transition professionally.
- [5:24] Combining curated freelance talent and techno
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David Wood, a former consulting actuary to Fortune 500 companies, such as Sony Music, P&G, and Exxon, left his cushy career to coach others on the best way to achieve success in every part of their life. David mentors high-performing business owners on how to double their revenue and their time off by focusing on less. The founder of Focus.ceo, David’s mission is to help successful men and women push past their comfort zone and achieve success in their personal and professional relationships by showing them how to execute ideas with confidence and face the fear of the unknown. Learn how you too can gain laser-sharp focus and get past shiny object syndrome to reach your goals with David Wood on today’s One Big Tip podcast.
David Wood takes a unique approach to coaching. Although he is known in the industry for working with entrepreneurs who are earning high six figures and up, his focus is not only to help them increase their bottom line. What makes his company unique is the focus he brings to your entire life, both business relationships and personal ones. David does more than talk; he walks the walk. His own experiences opened him up to a new life direction. Having suffered a loss at a young age, David micro-focused on academics and became a young rising star in business systems at the age of 24. Yet, with that success, he was unhappy. What turned his life around was a personal growth program he joined, where he learned his true passion was helping others. Today, David works with people all over the globe to help them gain laser-sharp focus on their goals and better their relationships in their lives. Join us today so you can learn the same skills he shares with his clients on today’s One Big Tip podcast.
David’s approach to coaching is that things fall into place when you are settled, focused, and satisfied with your personal life. If you want your business to be awesome, get your personal life there first, the rest will follow. The first step in the process would be to create a list. A simple list of the things that drain you daily. The things you want to focus on and change because they are a springboard for the emotions that flood your system every day. We are all works in progress. The less we weigh ourselves down emotionally and mentally, the more energy we free up to put into other aspects of our lives to create positive energy. That positive energy drives your business forward. It will give you the confidence to go after that big client. All these positives begin with a simple list.
The next step in the paradigm that David uses is setting boundaries. Boundaries are important in every relationship. They create limits and set the tone for how you want to be treated and what you will and won't put up with. This holds true for every relationship. When someone oversteps their boundaries in a relationship, you feel drained and bogged down by negative energy. The flip side of setting boundaries is knowing that you can walk away from something or someone that isn’t serving you, whether a client, a boss, or a spouse. You need to know yourself well enough and then have the courage to step in the right direction.
That’s where coaching comes into play. There are so many varied coaches that are in the industry. There are coaches for specific purposes, say fitness, who can help you hone in on your physic, and business coaches can help you scale your business to the next level.
David Wood considers himself a generalist coach. He wants to help you have more positive energy to level up every aspect of your life, from relationships with your children and spouse to help you attain your business goals with more clients and sales. Today he shared his tips to help you do the same.
In this episode
- [2:42] A leap of faith and going outside of his comfort zone changed his life forever, for the bett
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Co-founder of the popular podcast, Extreme Uncertainty, Mike Ravenscroft, shares why he believes being liked is an integral part of gaining momentum in the startup scene. Mike knows he’s spot on when it comes to understanding what it takes to go from a Seed to a Series A stage tech investment company, as he’s spent the latter part of his career consulting for venture-backed startups at Dreamit Ventures Healthtech. Dreamit is a Healthtech growth platform that works with leading digital health and medical startups to accelerate their path to commercialization and fundraising. Join us as Mike explains why being liked can sometimes be the tipping point for a startup venture’s success or failure and how to apply this to your business.
Mike Ravenscroft is a successful manager at Dreamit Ventures, where he oversees growth programs for startups that are ready to scale. Mike is also the host of Extreme Uncertainty, a podcast geared for entrepreneurs. In Mike's professional experience, which has spanned various industries and across global geographies, he knows that being liked is an important part of business success. Having come by the startup world through an unusual route, Mike understands the many different working cogs that Founders and Entrepreneurs need to control. To create a successful startup, one needs to create an environment of diverse input and backgrounds. Being charismatic and likable will attract more success, especially when starting from the ground up.
When you break down the concept of likeability, it’s easy to understand why it is not a necessary ingredient but definitely one that can move your business forward. Building a startup is one of the hardest things you can do in business. You need to have great advisors, put together an outstanding team, raise capital and attract customers. In most fields, this is a challenge. It’s hard to convince people of a value or a service that never existed before. This is where the likeability factor comes into play. When you are likable, people want to work with you. They want to bring you into their network and share your ideas and concepts. Creating likeability is sometimes as easy as paying things forward within your network or circle. If someone extends favor to you, do the same to the next person. Being open to helping others, whether it be making introductions or giving feedback on a pitch, is something that will pay dividends for a long time going forward.
When putting together a startup, the most important thing most people think about is funding. But you shouldn’t put all your focus into funding. The most important thing for a startup is for the Founder to be flexible in his thinking. To consistently stay true to his vision but allow for flexibility in the execution. This comes down to coachability. When you are willing to listen to your advisory board, you are willing to pivot when needed. Sometimes the methods you think are the ones to drive you in the direction you desire are not the best ones to use. No one is always on target. When investors are putting large sums of money into a company, especially one where there is a considerable risk, such as Fintech and Healthtech, they look to see what kind of advisory board the founders put together. Did they pull yes men from a pool of people, or did they appoint the individuals who were the first to cut a check? The smart ones understand the advisory board should be people who understand their vision, have a sense of their industry, and know-how to work it. Having a likable persona will make your start-up more attractive to the right investors. Having a solid advisory board gives your Seed company or startup more credibility.
An important hat for CEOs and Founders is to have the ability to read people. You need to know how to captivate them and hold their interest long enough so you can explain the benefits of your
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When business owners are too busy focusing on lead generation to do the research to create content, they now can use AI, language processing, and machine learning algorithms that measure user intent. This makes the best content for your product and campaign. In a world where SEO and keyword research is not enough, having AI to fall back on can only bolster your content customer interaction, create better conversions and increase ROI for your marketing strategy. Jeff Coyle, the co-founder of MarketMuse.com, helps businesses in the B2B space ensure their content is on target with every campaign through AI content creation.
After 17 years in the industry, Jeff Coyle created MarketMuse. The push behind creating a content intelligence platform was that he understood that content workflows are painful, manually created, and subjective performance. His mission was to develop a data-driven metric for content that speeds up the workflow of creating content and SEO. With MarketMuse, there is editorial expertise and excellence every time. The metrics are there for building authority, creating content, and engagement. MarketMuse works within the natural language generation and processing space, which sets it apart from other AI writing companies in the industry.
In today’s crowded market space, your content needs to stand apart in so many ways. That’s where AI content creation is an asset. It takes the content that was written, will sort through it, and tell you which pieces need work, which ones are on target, and how to improve upon them, so the results move your company or brand forward. The content you get from AI is often only a stepping stone because it still needs to be fleshed out by a human. But with the metrics from AI, you know which direction you need to go in. Do you have enough authority in the field where this particular article or blog will have a positive KPI? Or do you need to build a more solid foundation to see the results you are looking for?
Artificial intelligence is used for a content generation but also topic modeling. Jeff created a seeding process that has three components. The seeding process helps figure out what topics match your needs. The three components are your stuff, the stuff you want to be, and your competitors' stuff. You need to go over your current content with a keen eye. Evaluate it. Is it serving your purpose? Is it speaking to your audience? Understand the depth of your coverage and how much success they are providing to your site. The second component is what do you want to be? You need to understand where you want to be and how to get there. Lastly, you need to see what your competitors are doing and where they have voids. Their voids may give you a competitive advantage because it’s easy for you to jump in and fill in the gaps.
AI is the wave of the future. There will always be better, newer versions. That's the beauty of technology. Jeff’s One Big Tip is using AI to enhance your content your writing and get a better handle on the topics you are covering. This will produce positive metrics and keep your business ahead of the competition.
In this episode
- [2:18] Use AI to focus on targeted content every time you publish.
- AI takes the emotion out of decision-making, giving you neutral direction.
- Using AI to collect content speeds up creator workflow.
- [5:28] The difference between AI content and AI writing and why the difference is so significant.
- Every time you publish, you’re liable for what you put out.
- AI content is verifiable at a faster pace than other methods.
- [15:55] Topic modeling and how it works.
- Using AI to sift through already existing content ensures you get a direct hit with each piece you produce.
- AI can be used as a tool to figure out what your content is miss
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Are you looking to reduce your carbon footprint and network with a single tap? Pieter Limburg, the founder of Mobilo Card, created smart business cards. A quick, modern, zero contact way to exchange information and expand your network. An asset for any business in these post-pandemic times. Transfer information with just one tap. Using modern technology to expand and grow your business on a global scale is the wave of the future. Listen to today's Big Tip podcast episode with Pieter Limburg and hear how he used modern technology to drive his business forward and stand apart from the competition.
Pietepisode er Limburg, an entrepreneur, and tech lover, realized that sometimes it’s not about creating something new but reinventing what’s already out there with a twist. That is why he made Mobilo Card, a smart business card that allows you to exchange your information with a single tap. What sets Mobilo Card apart from the competition is that you don’t need an app to support it. This smart card stands alone. Pieter’s One Big Tip is not to be afraid to use technology to serve your needs, exactly as he did with Mobilo Card.
Pieter faced challenges like most tech entrepreneurs. What if you wanted to exchange information with someone, but their phone didn’t support NFC technology? What Pieter did was map out all the challenges his product could face and then come up with solutions. He created a failsafe way of transferring information when that single tap didn’t cut it. On the backside of the smart card is a QR code. This minor detail allowed everyone in any market to benefit from his product. Successful businesses and business owners always think of alternatives, so their product stays relevant.
Mobilo Card is unique because it doesn’t need an app to support its usage. It has a QR code on the back to exchange information with someone whose phone doesn’t support NFC technology. Mobilo Card also allows you to control the narrative when you meet someone by sending and receiving contact information. What is also unique is that there’s a notes section to put in where you met and any details you like. This is an excellent feature for lead generation and networking.
As an entrepreneur, it’s hard to make every person interested in your product or service happy. Internal and external forces drive decisions, and each decision has to align with your company's vision. For instance, Pieter received feedback from users who wanted the smart card to be connected to an app. After careful consideration, Pieter concluded that creating an app-based smart card was not the direction he wanted to take his company. He used customer feedback to his advantage while staying true to the vision of his brand. Follow along as Pieter outlines his methods for using cutting-edge technology to grow your brand while staying true to your vision on the One Big Tip podcast.
In this episode
- [1:48] Pieter shares the impetus behind creating a smart business card.
- As an entrepreneur, it’s important to have a clear vision of your business.
- Learning how to filter through criticism and stay true to your vision is not an easy task.
- [4:24] How he dealt with technological setbacks that could have shut Mobilo Card down.
- As an entrepreneur, it’s essential to know when to push further instead of closing your doors.
- Every business venture requires reworking along the road to success.
- [8:28] How the technology works.
- It’s essential to understand the technology behind the business model you're creating.
- How to use technology to your advantage and not be afraid to push the limits.
- [12:30] Why this technology is akin to CRM.
- How to deal with negative feedback.
- Why sticking with your vision may lead you to success despite pitfalls along the way.
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Zack Slingsby is a writer, filmmaker and the Founder of Human Factor Media, a branded storytelling team based in NYC and Nashville. The concept of Human Factor Media is based on creating stories and videos to captivate your audience and make your brand unique. This method of storytelling innovation creates a new platform for artists of all kinds. Join us today on the One Big Tip podcast as Zack shares the unique way branded storytelling content creates higher brand recall and awareness than any other form of modern marketing. It’s the only way to stay at the forefront of your audience's attention.
Zack Slingsby is the creator of Human Factor Media, a collective of writers, videographers, and artists who create a unique genre of digital ads. In today’s busy world and an era of on-demand streaming platforms, commercials are an antiquated method of connecting with your audience. Zack and his team are changing the way to capture your audience’s attention and form brand connections. This approach helps brands sell more than just the item they are peddling, they are selling an emotional connection, creating higher brand recall than with a standard commercial. Join us today to discuss why creating compelling brand videos is the best way to capture your audience's attention.
Using branded content advertising allows your message to stay consistent on different platforms. To create memorable branded content, you need to tap into the emotional connection between the product, its service, and your audience. No one is interested in 25 unique commercials about anti-lock breaks. But when you dig deep and realize that lock breaks give the driver a feeling of security, creating commercials based on the emotion of security, you create ads that will resonate with your audience on any platform.
Statistically speaking, it's difficult to measure the ROI of a creative story-branded commercial since an emotional connection is not always metric-driven. It’s hard to measure an emotional connection with a product. That is why many companies are hesitant to utilize this strategy of advertising. Those that dare to leap into these forward-thinking waters create evergreen relationships with their customer base. Creating customers that stick with their brand for a lifetime.
There is a process to creating a campaign that resonates with your audience. You need to understand the brand, who their market is, and what they want to convey. That's what Zack and his team call the human factor. Creating that human connection means you need to know something about someone you have never met. It is similar to a literary principle where a writer connects with the reader to create an intimate connection. The same applies to brand stories. The best ones are when products connect on a personal level with the consumer. This is a science-based strategy. Most people make decisions using their limbic brain, which sits at the center of our decision-making and connects to our five senses. Branded storytelling manipulates this with short story brand advertising. The limbic brain sends messages that target the neocortex, the factual part of our brains that processes discounts and limited-time offers. When you understand the science behind the creative process of branded storytelling, you create lifetime customers with evergreen content. That is the modern way to garner market share and a loyal customer base for your brand, business, and product.
In this episode
- [2:54] Zack explains why liberal arts majors make better ad campaigns.
- Having a creative mind allows you to take a different approach to marketing.
- Storytelling is more of a comprehensive approach to advertising than traditional methods.
- [5:23] It’s difficult to track ROI when creating ad campaigns based on the human connection between brand and cons
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Levent Yildizgoren is the co-founder of TTC wetranslate, an award-winning translation company that helps entrepreneurs scale their business globally by providing translation services in over 100 languages. For the past 30 years, Levent has been a lecturer at the University of Essex and author of ‘Good Business in Any Language. Today he shares his 5 step LINGO model with listeners to understand the importance of connecting with their audience in their mother tongue.
When Levent began his career, it was not with the intention of running an award-winning translation company. This opportunity fell into his lap by mere happenstance. Levent was a translator who translated copy from English to Turkish, his mother tongue. To be a successful translator, it’s not enough to speak the language. You need to understand the nuances of the language. That is the only true way to make a connection with your audience. If you speak to them the way they speak to each other, you can create an impactful marketing campaign.
In today's market economy, where Apple gets 58% of its sales overseas, it is imperative that businesses think on a global scale. To do so, you need to understand the importance of language when expanding into an overseas market. A simple translation is not always enough. That is why Levent created the LINGO model. A 5 step method produces measurable results for companies looking to grow internationally.
The secret to LINGO’s success is in its process. It uses AI to help marketers Learn the new audience they want to reach. The next step is to use AI to gather information about the target audience. The third step in the model is to use AI to navigate the market. The last two stages are intertwined. You need to Go operational, and then you are open for business. This method ensures an understanding of the culture, how the new audience views items, and how to introduce your product and make sure the message is digestible and accepted. Your business sees an increase in market share. Listen as Levent shares his One Big Tip on today’s podcast, the importance of knowing how to speak the language of your target market so that your message resonates with them.
In this episode:
- [2:15] Levent shares how he went from translator to running a global company.
- There is always hidden opportunity in every field. You need to be open to seeing the possibilities.
- [6:15] To advertise successfully in different cultures, you need to do more than speak their language.
- Nuances of language and word choice are a large part of translation.
- It’s important to understand the native slang when creating ad campaigns in foreign markets.
- [11:02] The Pepsi example and how they didn’t launch a successful campaign through basic translation.
- Even global brands make missteps.
- It’s important to study what has worked for others in the past so you can replicate the positive and avoid the negative.
- [13:30] Going global in today's market is the only way to guarantee success.
- Since the world is very connected through social media, it impacts the way marketing is done.
- [18:53] How being a global company can improve your business with the LINGO model
- The difference between translation and understanding the nuances of a different language and why it matters.
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Jared Loftus began his career as a successful entrepreneur in the 5th grade. He understood the correlation between business growth and keeping your customers engaged with your brand. Forbes Magazine named Jared “College Football’s Biggest Entrepreneur” in 2011 when he was selling t-shirts in a brick and mortar store for LSU’s college football team. Jared also co-created the fastest-growing ACT prep company in the nation. Today Jared sits as COO of Rasa.io, a digital marketing agency whose mission is to help companies in the B2B space increase customer engagement by creating a personal connection with their audience through the use of evergreen content in a measurable manner.
A self-described serial entrepreneur, Jared Loftus, has grown businesses since he was 11 years old. His first well-known endeavor was selling personalized t-shirts when he attended LSU.
Today, Jared is the COO of Rasa.io, which works in the B2B space, helping businesses increase customer engagement using evergreen content and email newsletters with a personalized touch. However, Jared remains humble, stating that the only thing a serial entrepreneur has down pat is to file the LLC paperwork efficiently. All kidding aside, Jared’s concept has proven to be successful when trying to grow consumer engagement by using targeted ads that speak directly to your audience.
The idea behind the company was created out of necessity. Having always used email to communicate with an audience, Jared realized the importance of staying present in consumers' minds. Maybe each email that gets sent out is not measurable when it comes to ROI, but the purpose of the personalized email newsletter is not to increase ROI directly. Instead, the strategy that’s at play here is if you maintain a relationship with your relevant customer base consistently, then when the decision-making process occurs, your brand or company will be fresh in their minds and their most likely option.
The groundwork for this strategy is based on creating meaningful relationships with your audience. Your brand or product will not always be the topic of your email because there are just so many product-specific emails a person can get in their inbox before automatically deleting them without ever opening them. The way to get around that is to understand your audience on a deeper level. For instance, if you want to sell life insurance, every email can’t be about life insurance. After the first five, your audience will be bored and just hit auto-delete. This means your company is not at the forefront of their minds when purchasing a policy six months later. Suppose you keep your audience engaged by writing content that interests them. Even if you are not closing a deal, you’re maintaining and fostering a client-brand relationship.
The Rasa.io platform uses specific metrics to track what email content is being opened and read and what content is being deleted. This data allows you to understand better how to capture and target your audience so that your businesses will see higher click rates and increased open rates. This strategy is best suited for companies with long sales cycles or businesses with extended periods between sales since it allows the brand/business to stay relevant in the minds of their target audience while not necessarily closing a deal. To feel assured using this type of marketing strategy, you need to see the value in creating long-term customer relationships.
Hear more about this marketing strategy on today's episode with guest Jared Loftus.
In this episode
- [1:46] Jared talks about his first entrepreneurial steps
- Sometimes, your passion becomes your calling, and things fall into place naturally.
- The hidden talents we exhibit at a young age may be something that serves you as an entrepreneurial adult.
- [3:28] Understandi
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Reinventing the wheel is unnecessary when expanding your brand's reach. Rather, innovating the old, using a timeless distinction, will keep your brand at the forefront of your consumers’ minds. Soon Yu, an international speaker and best-selling author on innovation and design, believes in challenging businesses from Fortune 500’s to startups to focus their attention on building iconic brands and how iconicity will keep their brands timeless and relevant.
Failure is the stepping stone of success. Soon had his fair share of failures as a branding expert before he took a step back and realized that the successful brands, the ones that have longevity and created a personal connection with their customer, used a brand-building strategy of intention. That is what prompted him to write his book, the Iconic Advantage. Before writing his book, Soon researched 50 companies that were killing it with their branding and creating relationships through distinctive relevance. That was the foundation for the Iconic Advantage.
Soon breaks branding down into four categories: visual, functional, emotional, and iconic branding. For your brand to be a powerhouse in its market, it needs to reach the iconic level. Each category is a stepping stone onto the next, pushing the brand further along. Every aspect of a product's brand is essential as it helps it reach iconic status. For example, Clorox bleach was brought to market in 1913. It was the first of its kind, and the logo hasn’t changed in over 100 years. The words Clorox are synonymous with all different brands of bleach. That is how iconic the Clorox brand has become. It stays timeless and relevant in consumers' minds as the product that gets things clean. If you want to purchase the best cleaning products, you will buy ones with the Clorox logo because they tap into their consumers' emotional connection using various branding strategies.
The way to create an iconic brand, one that connects with consumers on an emotional level, is to speak to them. If you talk to your audience and attach your brand to an easily identified signature element, you create a brand with longevity and relevance. Soon uses a self-created litmus test to determine if your signature is good enough to ensure your brand is memorable. You need to ask the question - if three people were asked about your product, would they say the same thing? Would they all agree that is the intended purpose of your product or brand? The same rings true, according to Soon about individuals that we meet. In a world that is so fast-paced, everyone wants to stand out from the crowd and be remembered, so you need to create something that you are best known for that makes you unique, and if it’s the feature you want to be known for, you created a successful brand signature.
Listen along and learn the best way to build a timeless and iconic brand with Soon Yu as he shares his One Big Tip on today's episode.
In this episode
- [2:15] Soon talks about how brand development is akin to relationships.
- A successful brand is one that people have an emotional connection with.
- The concept of distinctive relevance and making a brand timeless.
- [7:12] When you can’t make a brand sexy, how do you keep an audience interested and invested in it.
- Experienced marketers create emotional connections with their target audience.
- What is the best way to portray your brand to capture people's attention?
- [11:04] Functional branding is not enough to capture market share and build a timeless brand.
- Understanding the elements that create a timeless brand is priceless.
- The brands that make the biggest impact are the ones that take over their market. Think how Kleenex and Clorox are used interchangeably for tissues and bleac
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Nik Tsoukales is the founder of Realtop, a digital marketing agency that specializes in SEO and PPC advertising. Realtop is a 3x’s Inc 5000 winner and one of the fastest-growing and highest-ranking digital marketing agencies in North America. Nik uses digital ads to grow businesses exponentially, generating leads that will increase ROI and place your business at the forefront of your industry. To date, Realtop manages over $30 million for various companies. Nik explains the importance of a solid SEO campaign to make your business explode.
Nik started his professional career as an entrepreneur looking to scale his own business. He knew that he needed to invest in a digital marketing campaign for his company to grow exponentially. After bouncing around from agency to agency, he realized a void in the industry. No agency understood the entrepreneurial ideology and how to translate that into a successful digital marketing campaign. Living by the mantra, if you want it done right, do it yourself, Nik started to manage his digital marketing with tremendous success. With Nik steering the ship, his company was onboarding 1000 new clients a month. That is how Realtop came to fruition. Nik shared his expertise with friends, and through referrals, he is now running a company with a team in five continents, doing what he does best.
Being a successful digital marketer is more than knowing which ads to run on Facebook and Google. It takes some investigation work and understanding what the clients’ business can handle. Frequently, clients come to Realtop and ask for them to create a campaign that will generate a large amount of traffic and leads, but Nik knows that may not always be what the client needs, even though it’s what they want. Nik is successful because he knows how to break the process down to ensure the clients’ business can handle the lead growth. If he feels that they cannot, rather than just do what he was hired to do, he recommends starting with one marketing method and branching out as the business grows. This understanding is what sets Realtop apart from its competitors.
A comprehensive approach to marketing means that you don’t only focus on the metrics. Focusing on the long-term goals and the ability to maintain the campaign for the long run to see the success is at the core of a solid campaign. Nik uses two metrics to calculate success. The first is LTV, lifetime value, how much value does each customer relationship bring to your business over the lifetime of the relationship. The second is CAC, which measures your customer acquisition cost. Once those two figures are calculated, you can go out and decide on the marketing campaign that is best suited for your business.
Nik’s One Big Tip is to change the perspective of marketing costs from expense to investment.
In this episode
- [2:05] Nik explains why he opened Realtop Marketing and the clients they serve.
- [6:12] The importance of digging deep to understand the strength of a company and if they can carry a successful marketing campaign.
- [9:15] Why a financial runway is necessary to make your business boom.
- [14:25] Why LTV and CAC matter.
- [18:20] The difference between a marketing expense and a marketing investment.
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Derrick McMannus has gone through everything imaginable and survived using a skill he calls human durability. Human durability is a skill that can be learned and honed by anyone willing to put in the time and effort. It’s when the body and mind synergistically go beyond resilience to sustain optimal performance with less stress. Derrick was shot 14 times with a high-powered rifle while on active sniper duty as a counter-terrorist operative for the Australian Special Task & Rescue Forces. He managed to survive it all with a diagnosis of zero PTSD by tapping into a power that each of us has, the ability to push through life’s challenging situations. No matter their skill level or mental acumen, every person can benefit from learning how to use human durability to push themselves through any challenge they may encounter. Join us on today’s episode of the One Big Tip, as Derrick shares how you can apply the skills of human durability to survive life's challenges.
Derrick, a special military ops officer, trained in counter-terrorism, beat the odds, and survived the impossible. No, Derrick McMannus is not superhuman. He relied on what he calls human durability. The ability to train your brain to understand the reality of the situation you are about to enter and prepare for it in its cold hard reality before taking action. This ability is a teachable skill that anyone can master using the proper techniques Derrick will lay out today.
During a rescue mission in 1994, Derrick was shot 14 times. He was close to death while waiting for a rescue team to take him to the hospital. The surgeons believe the only reason he survived is he didn’t know that his heart should have given out on him. But he persevered. After two and a half years of physical therapy and three months of talking with a psychologist, Derrick was cleared for active duty, completely free of PTSD. Derrick equates his story with the way he thinks. He uses the phrase human durability to convey the ability of the mind to accept and understand what it will be going through in a very concrete way. This is a skill he believes we are all capable of, and once we learn it, it will make us stronger, tougher, and better able to deal with anything that comes our way.
The crux of this learned skill is to take every situation you will be going into, and before you go through it, think of the possibilities. The possible positive and negative outcomes. It doesn't need to be a morbid conversation, but it should address every option. In the end, if all goes well, it’s one less thing to worry about, and if things turn out for the worst, the brain has mentally prepared for what it has to deal with. When applied to the business world, it works the same way. Take a situation, lay out the possible outcomes, know how you will handle the positives and the negatives. The positive possibilities are often overlooked, and businesses can’t manage their explosive growth, as there was no roadmap laid out. These conversations lay the foundation for trust, and trust is how every relationship, business, or personal moves ahead. It is important to have these conversations before you take action. That way, everyone has a clear understanding of what may happen.
These tough conversations give people a sense of comfort because it removes uncertainty from the decision-making process. This is important because uncertainty creates doubt, caution, and timidity. With those emotions taken out of the equation, you are left with confidence and strength when making decisions. These are the decisions that make others step back and admire you. They are the ones that change the direction of businesses and lives. As Nelson Mandela once said, “We can’t prepare for the future and secretly pretend it’s not happening.” This sentiment is at the base of human durability training. Learning to take responsibility is a four-s
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Andréa Jones, successful podcast host of the top-rated podcast, the Social Savvy Podcast and founder of OnlineDrea, shares her passion for helping entrepreneurs increase customer engagement and grow a following organically. Andréa was named one of Social Report’s top marketers to follow in 2019 and shares her strategies, tactics, and passion with her private clients, students, and today on the One Big Tip podcast.
Andréa’s interest in social media began in 2007 when she created YouTube videos of her home, before being a YouTuber was cool. During her years at University, Andréa interned as a digital marketer for a theater company. Shortly after graduation, Andréa moved to Canada, got married, and dove into entrepreneurial waters when she began her freelancing career as a digital marketer. After finding success, Andréa opened her digital marketing agency, OnlineDrea.com, where she works with clients to grow their business by using the appropriate platforms for their market so they can gain revenue and loyal customers.
For Andréa, the most challenging part of shifting from freelancer to marketing agency owner was learning how to become a team leader who inspires her employees. Creating a virtual team that can serve her clients was a skill that she learned through the school of hard knocks. Today, to be a member of team Andréa, you need to have a love of social media, those that don’t need not apply. Another aspect of creating teams is creating SOPs (standard operating procedures). This allows every client to receive the same level of service as if they were the only client.
Andréa approaches social media marketing from a different perspective than content creators. Her strategy is - three hours a week is all you need to build a successful business and create a community and loyal customer base. This only works if you know which platform your customers will be on and their goal. If you’re an author, you want to establish authority and get your name out there. If you’re in the eCommerce industry, conversions and ROI are where you focus. This distinction is an integral part of Andréa’s strategy and part of what makes her a success. One strategy Andréa uses when creating a marketing campaign is mirroring what your business does for its target audience on social media. Reflecting who you are and what your brand stands for on social media is the best way to find a client's voice because it creates authenticity.
If you would like to hear more from Andréa Jones about creating digital campaigns that resonate with your target audience, listen to today’s episode of the One Big Tip podcast.
In this episode
- [1:40] Andréa talks about becoming a digital marketing agency owner.
- [7:02] The challenges entrepreneurs face when building teams.
- [11:05] The importance of knowing your clients' needs so you can serve them effectively.
- [15:12] Why brand voice is essential when creating a digital campaign.
- [17:52] How to maintain positive results for clients by changing strategies.
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Understanding the mind-body connection is the underpinning of intuitive eating, as explained by Victoria Evans, a successful intuitive eating coach. Victoria knows the importance of maintaining a healthy mindset to obtain healthy eating and exercise habits. By fueling your body with optimal nutrition, you give yourself the gift of energy to grow your career and relationships and reach your full potential. Victoria’s coaching program is unique because it takes a scientific approach to understanding why we eat. By understanding what motivates our behaviors, we become empowered to change them for the better, allowing our confidence to grow through food freedom.
Victoria Evans knows the pains of letting food and weight dictate the choices in our lives. Having fought demons of anorexia, food addiction, and bulimia, Victoria knew there had to be a better way for women to have a healthy relationship with food and love the skin they’re in. Victoria set off to study the science behind self-sabotaging behaviors. Having successfully healed her relationship with food and gaining the confidence of a positive mindset, she now wants to share those methods with other women. A self-described digital nomad, who currently calls Portugal her home, Victoria works with women as an intuitive eating coach to educate them on the science of intuitive eating and food freedom.
Many times we don’t realize that there are disordered eating habits. One way to take note is to pay attention to the comments a person makes about food or body image, whether it’s their own or projecting them onto another. Another thing to look for is eating habits. Are they running around with a venti Starbucks iced coffee only to eat all the foods later in the day? Are eating habits very rigid?. These are all indicators of a negative relationship with food that needs to be healed.
The concept of intuitive eating is understanding that sometimes we are eating to fill an emotional void and not necessarily fuel our body for health and energy. Understanding the scientific connection between emotions and food is the best way to heal a negative food relationship. Emotions are merely messages from our bodies. Most people were not taught how to read those messages, so we avoid them. This denies us the ability to check in on what’s going on with our bodies. For example, loneliness and boredom are two emotions that get misinterpreted, and we eat to satisfy that change of state our mind is seeking. Intuitive eating helps you learn how to process those emotions and thoughts so you don’t reach for food to satisfy them.
One practice that Victoria has her clients implement is to check in with themselves during the day. Set silent alarms at different times to remind yourself to take a second and quickly audit your emotions. Register the emotions so you can process them and let them go. Another technique Victoria teaches her clients is box breathing. Inhaling, exhaling, and holding a breath for 4 seconds. This quiets the mind, so it can focus on the here and now and deal with the emotions that life is handing you at the moment. These two tools help regulate the nervous system and calm you down. A third technique Victoria encourages her clients to utilize is to label their emotions. This makes a person feel safe. Your brain views the emotion as familiar and proceeds to process and move through it. By employing these three techniques, you can overcome emotionally driven eating and start on the path to intuitive eating and a healthy relationship with food.
Implementing these techniques regularly creates habits. That is the last step to the process. Join us today and listen to Victoria Evans, share the importance of understanding why we eat and how to create food freedom and live a confident, happy life.
In this episode
- [2:10]
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CEO and founder of Exerimentzone.com, AJ Davis, combined her two passions when she moved from UX researcher to search engine optimization expert. The importance of understanding your customers’ pain points is the only way to convert them into loyal consumers. That is the foundation on which experimentzone was built. AJ created a 3 step strategy for conversion optimization campaigns that give companies a deeper understanding of their audience and how to target them measurably. This method ensures your business sees an increase in conversions and ROI.
AJ began her career in product development as a UX researcher, where she had the opportunity to talk with customers daily over their pain points and how those pain points affected their daily lives. This path led her to become the lead researcher for Google Optimize. All the people she spoke with during that time asked the same questions. Find out if X change on a company website will increase conversions and ROI. That was AJ’s ‘ah-ha’ moment, and she started her own company, Exerimentzone, where she helps businesses realize more revenue by optimizing their website for user experience.
In every industry, the most important aspect is customer base knowledge. That is where AJ’s expertise shines. She looks at every eCommerce business as a brick and mortar company, knowing that the facts and information that go into good CRM are not just website design and aesthetics. Just as important is where your business is located, how to talk about your business to attract your target customer, and ensuring your audience that you can alleviate their pain point. Experimentzone takes a comprehensive approach to CRM.
The techniques used by Experimentzone are proven because everything they do, every strategy and decision implemented, is measurable. The company separates the problem and creates a hypothesized solution that is easily quantifiable. That way, they know if they need to pivot or remain on track with an increased impact on ROI.
The three pillars that AJ relies on to deliver a positive ROI for her customers are doing AB testing to experiment with different ways of delivering content. To have a solid conversion strategy, you need to have a specific tool for testing. The second pillar is using analytic tools to know how the customer interacts with your website, what they click on, and how far they’re scrolling. The last pillar is a user research tool that allows you to understand how to interact with those using your site, so you can acquire feedback and make adjustments accordingly. By implementing this three-step strategy, AJ optimizes her clients' websites, so they see an increase in conversions and an increased ROI.
Listen to this episode of the One Big Tip podcast and hear why AJ Davis of Experimentzone.com knows the importance of using a comprehensive CRO approach.
In this episode
- [2:02] Hear how AJ started her company, Experimentzone.com.
- [7:40] The importance of having an AB test for your strategy.
- [12:02] The importance of simplicity and direct message on your website.
- [14:20] Why doing CRO from the top down is effective.
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Chad King, business coach and founder of Titan Capital LLC, understands the importance of passive income streams. As a Florida University graduate with a Finance & Accounting degree, Chad started his career in sales at Xerox. Even though he was the top producer at Xerox, it wasn’t where he wanted to be. Thankful for the entrepreneurial lessons he gleaned during that time, Chad jumped into the real estate business and never looked back. To date, Chad has completed over 450 fix and flip deals and continues to build generational wealth by investing in passive income-producing assets. Chad is also a successful business coach specializing in teaching sales, financing, asset acquisition, and income stream building.
Everyone is in sales in some capacity or another. Whether it’s our product, service, or personal brand - we are all trying to sell something to someone. Most sales models are not as antiquated as door-to-door sales, but the lessons are still the same. Chad thanks his years selling copiers for the important entrepreneurial lessons that carried over into his current career. Sales teach you to deal with rejection and build a rapport with people who don’t want to deal with you. Most of all, sales teaches you to be mentally tough by not letting failure slow your momentum.
According to Chad, two key elements of a successful entrepreneur are emotional intelligence and tactical empathy. Tactical empathy allows you to understand the interests behind the other side's positions without agreeing or feeling compassion for them. While emotional intelligence helps build relationships and defuse conflict. When dealing in sales, Chad relied heavily on these two skills to advance his real estate career in the business of flipping houses. The deal had to be creative, especially when the purchase was below market value, so both sides walked away as a winner.
Along the way, Chad realized that if he wanted to retire at an early age, transactional income wasn’t going to get him there. It sounds a bit counterintuitive if you’re not well versed in the concept of passive income streams. If your income is transactional-based, you must continually make those transactions occur, day after day, year after year. To attain wealth, you need to invest the monies you make transactionally and purchase investments that generate passive income year after year. Chad's key component in his mastermind coaching course is not to make $1 million on one deal and then sit on your laurels. Instead, make $1million on one sale and then invest that money so it will give you a return without any effort for the rest of your life. That is the secret to creating wealth. These are the steps that Chad followed that enabled him to retire before 30.
Taking this leap into the unknown is difficult and uncomfortable. But it is only through discomfort that people grow. Even as a successful real estate investor and owner, Chad still invests in himself and is a member of 7 different mastermind groups. Knowing which investments will yield high returns in today's tumultuous market can be challenging. To help those interested navigate this territory, Chad created his coaching firm to teach others to do the same as he did. Join today’s One Big Tip podcast and learn why Chad chose to invest in real estate to create generational wealth and hear more about his coaching and mastermind classes so you can create generational wealth.
In this episode
- [1:35] Hear why Chad is grateful for his time at Xerox.
- [4:00] In the fix and flip real estate business, emotional intelligence and tactical empathy are what allowed Chad to get ahead.
- [7:23] Transactional business won’t get you out of the rat race.
- [12:20] Coaching and mentorship is the best way to invest in yourself.
- [16:00] How to naviga
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Learning and developing consultant Nancy Giere knows how to reach and motivate people. Everyone thinks that the purpose of a presentation is about what the presenter has to offer the audience. Nancy knows that is an incorrect assumption. Successful presentations are all about the audience. The critical component of a solid presentation or seminar is when the presenter can appeal to the audience, and their emotions, so they are inclined to take action. In today's One Big Tip podcast, Nancy explains how she uses audience participation and storytelling to create memorable training seminars.
Nancy Giere has acquired over 25 years of experience working with global Fortune 500 companies. She has helped them develop training sessions that keep their company at the forefront of their industry. In today’s post-pandemic times, the way training is done has changed. Although the methods have shifted, the purpose has not. To invigorate an audience and inspire people, you need to use storytelling and touch on that personal connection, giving the audience a drive and desire to follow your call to action.
How do you connect with your audience? The answer is simple. It’s not about the speaker. It’s about what you can do for your audience. Most people make the mistake of trying to relay every bit of information they have about themselves and their company, but that’s not going to get your message across. Using the Hero’s Story technique, where your audience is the hero, and the speaker is the wise sage who brings them where they need to be, will keep the audience captivated and ensure your message is memorable. Storytelling is more than an exchange or conversation. Knowing how to tap into the emotional part of the information you want to deliver is at the core of being a good storyteller and ensures your audience will be open to accepting it.
Nancy uses a formula with proven success when creating presentations for seminars, webinars, or in-person events. First, know your platform so you can design your presentation accordingly. Second, let the audience know what will happen by creating a roadmap for them to follow. Third, ensure the message is personal. Making a connection with the audience gives them a reason to listen attentively.
As a storyteller, you need to develop visuals so the audience can follow along. The less-dense the information, the easier it is for the audience to digest and retain. The last part of Nancy’s storytelling process is for the speaker to be personable. This allows the audience to relate to them. Following these steps can change the outcome of training sessions and seminars, guaranteeing long-lasting, effective change, increasing company ROI, or helping the company become more effective at sales.
Listen to the One Big Tip podcast with guest Nancy Giere as she explains how to create effective training sessions and webinars through storytelling and a personal approach. Nancy will also be hosting a five-day challenge for those with expertise that they would like to convert to an online course. If you are interested in joining the challenge, click here.
In this episode
- [2:31] The importance of telling a good story to connect with people.
- [4:08] How to create powerful and intriguing stories.
- [8:50] Why it’s important to know who your audience is.
- [13:12] The importance of knowing your platform and how to prepare effectively.
- [15:12] The importance of self-editing to ensure your message is heard.
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Everyone falls into patterns that society believes is the best pathways to success. Transformational coach Rusty Gaillard knows that success comes in many forms, some of which are off the beaten path. As a coach, Rusty has helped many people make their dreams come true by tapping into their InnerTech and helping them lead rich, fulfilling lives earlier than they can imagine. Learn how to create the life you want by pushing past your limits and start living your best life.
Professional success is usually the biggest motivator, but sometimes it’s not enough. That’s what happened to Rusty Gaillard, who reached the pinnacle of his career as the Global Director of Finance at a Fortune 500 company. Yet, he was left feeling like there had to be more to life than work. He knew he wanted more personal satisfaction and the ability to spend more time with his family. His next step was something that most would never dream of doing. Rusty demoted himself within his department. The tradeoff was doing something that would give him the time he needed outside of work to gain that feeling of accomplishment in his life.
Even with his new position and more free time, Rusty still felt a void. Rusty found himself wondering if this was it or if things could be better. The catalyst for real change was when someone asked him what a truly fulfilling life looked like. The questions were simple, and the answers were there. Having the courage to take a chance on himself was where the difficulties were. Rusty took a leap of conscience faith and left Apple after 13 years. Today Rusty Gaillard is the founder of Silicon Valley Dreambuilders and a successful motivational coach and author. The biggest takeaway he gives his clients is that you're not going to find a new path if you keep going back to your default. Listen to the One Big Tip podcast and hear how Rusty has helped clients from around the globe do what he did, take action through courage, and transform their lives.
In his book, Breaking the Code: Stop Looking for Answers and Start Enjoying LIfe, Rusty outlines a process that helps people start living life on their terms. It’s called the Zone of Possibility, which consists of 3 elements. The first element is quiet. Life-altering decisions need to be thought of when the mind is calm and not bombarded by the outside world. People need to disconnect and have an honest conversation with themselves and what they want their lives to look like. The second element is the heart. You need to listen to your heart, your internal voice, and let that guide you. The third element is courage. Without courage, you won’t be able to put into action what your heart is telling you. Once you’re past the three parts in the zone of possibility, you can set up goals and move forward.
As a motivational coach, Rusty walks his clients through the three elements in the zone of possibility. Whether you’re looking to change careers, move past a stage in life that has come to an end, or grow your business, you will get there with this framework. A successful life is a possibility for everyone. The question is do you have the courage to create it. Join Rusty Gaillard in today’s episode of the One Big Tip podcast as he teaches you how to connect with your innerTech and transform your life.
In this episode
- [1:23 What motivated Rusty to change his life].
- [4:48] Prioritizing your personal life over your career and the value of why.
- [8:27] The conventional road is not always the most fulfilling.
- [13:42] The three elements of the zone of possibility.
- [16:02] The importance of courage.
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The Breakfast Leadership Network is a burnout media firm that works with companies so they not only survive but thrive in today’s post-pandemic times. Michael Levitt is the founder and Chief Burnout Officer of Breakfast Leadership Inc. In that role, Michael wears many hats. He is an in-person and Certified Virtual Speaker, a Certified NLP and CBT therapist, and one of the world’s leading authorities in burnout recovery and prevention. Michael has consulted with top executives from Fortune 500 companies, is a #1 best-selling author and host of the Breakfast Leadership Show, a top 200 podcast on iTunes. He is also a 2x Top 20 Global Thought Leader on Culture with Thinkers360. He brings his expertise to the table along with his Hero’s Journey of how he recovered from burnout in 2010 and came back stronger than ever. Listen as he shares his One Big Tip on how you can beat burnout with self-care on today's podcast.
Michael Levitt knows firsthand the damage that doing too much can cause. Having suffered from professional burnout in 2010, Michael had to put into practice techniques and skills that he acquired over his 30+ years as a consultant to his own life and make drastic changes so he can recover from what is most likely inevitable in today's post-pandemic work culture. With headquarters in San Diego and Toronto, Breakfast Leadership Inc has consulted with clients throughout North America. The company specializes in mitigating workplace challenges to avoid burnout and helps to implement strategies to help those in burnout recover. This is done by helping each company identify its strengths and help it thrive without burned-out leaders and executives.
The World Health Organization recognizes burnout as an occupational phenomenon since 2019. They cite the following as symptoms: lack of energy and exhaustion as well as the increased mental distance from one’s job, or feelings of negativity or cynicism related to one’s job. All of these symptoms are exactly what Michael experienced from 2007 to 2009. Michael was working 7 days a week from 6 a.m.-11 p.m. as a healthcare executive. His work was all-consuming, leaving him to eat fast food daily and give up activities that brought him joy. The stress from work caused him to have a heart attack in the spring of 2010, and it all went downhill from there. Michael was fired, had his car repossessed, and his home foreclosed on, all within a year. Today, Michael sees it as the best year of his life because it allowed him to reinvent himself and design a burnout-free life. Michael learned self-care techniques and how to use his habits and emotions to avoid the burnout state again.
Throughout all this, Michael never allowed himself to play the victim. He knew that victims stay in the position they are in. Michael knew he wanted to start over and rebuild his life. During the 17 week recovery after his heart attack at the age of 40, Michael did a lot of self-reflection. He did the hard work necessary to understand what brought him to that point in his life. But most importantly, he dug deep and realized the actions he needed to implement to change his life and the direction it was headed. He worked with various health professionals that guided him to get his life back on track to a steady, balanced place. Understanding the importance of boundaries was an integral part of the process. It is only through personal and professional boundaries that Michael was able to create a work environment where he was sure that burnout would not happen again.
The first step to recovering from burnout is to recognize the behaviors and actions that lead up to it. The most prevalent cause of burnout, Michael found is the lack of sleep. According to Michael, most people don’t prioritize a good night's rest and making their bedroom an environment conducive to a good night
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Sales Schema’s ideology is relationship sales at scale. When Dan Englander created Sales Schema, it was to create a marketing agency in the B2B sector. Dan had a sales and marketing background for companies looking to scale to six and seven figures. Dan knew that Sales Schema needed a unique approach to be successful. The days of cold outreach were no longer working. Join us today on the One Big Tip podcast, and hear why a personal marketing approach is the best way to grow your business in the B2B sector, and hear how Sales Schema knocks it out of the park for its clients utilizing a warm outreach and a creative campaign.
Sales Schema started as a business development consultancy for marketing agencies. Early on, the company’s purpose was to help businesses grow through standard marketing strategy. But the game changed. It wasn't enough to be the cool kid on the block, so Sales Schema changed its focus. Today, they are an agency that helps their clients in the B2B space keep their pipeline full by reaching out to the busy, often skeptical decision-makers using creative and personal campaigns. Their goal is not to close the deal on the first conversation instead build a relationship between decision-makers. They believe in the value of relationships and strengthening them based on commonalities between client and consumer, giving the skeptical decision-makers on Linkedin a reason to remember the message.
The process begins with knowing who your target is. This is crucial, as you will know their pain point and how to alleviate it. The next step is to create a warm and personal outreach campaign designed with them in mind. Good copy is an essential part of outreach. In the B2B context, the first barrier that needs to be crossed is just getting a conversation started. That’s precisely what Sales Schema focuses on. We do the entire process for our clients utilizing a turnkey model. We create conversations and opportunities to begin business transactions. Over the years, we changed the industry framework from feast or famine to a pipeline full of potential warm leads for our clients.
We found this framework to be the best way to generate leads. Entrepreneurs wear many hats, especially when they are solopreneurs. They need to understand the value of each step, from copywriting and research to outreach. When they can’t tackle it alone, Sales Schema is there to create their opportunity. Building relationships is the best way to close sales, which is the lifeline of every business. Listen to the One Big Tip podcast and hear Dan Englander explain the importance of building relationship sales at scale with distinct and creative campaigns.
In this episode
- [1:09] Dan talks about how he came to create Sales Schema in 2014.
- [2:11] Purpose of Sales Schema and whom they target with their strategy.
- [10:24 Need to de-risk the conversation.
- [13:30] People become a little bit self-obsessed.
- [16:00] The importance of having a good copy.
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Hashtag Smart gives business owners a single hub to ensure their vibe aligns with their marketing strategy. Join us today as Paul Mackiewicz shares his One Big Tip, using zero moments of truth to hack consumer behavior. As a marketing executive for INC 5000 companies, Paul realized a void in the market. No agency was combining all the data in a single spot so the business owner could get a comprehensive view of the impact of their social media. Using the skills, efficiency, teamwork, and discipline instilled in him during his time in the military, Paul put together a dedicated team dedicated to helping the professional service industry get the most out of their social media content.
Consumers make decisions based on reviews, ratings, websites, and social media content every second of every day. Ensuring your online presence is unique and stands out is very important. Hashtag-Smart utilizes a comprehensive approach to social media marketing that helps give your business the momentum it needs to be at the forefront of consumer decisions.
Think of #Smart as an audit to ensure that your business is putting its best foot forward. It implements strategies that help close the gap for consumer decision-making. What are you doing with the business assets you have so that your business stands out from the other ten just like you. Consumer decisions happen daily. Having a significant impact is the way to compete. The only part of social media that a business truly controls is its website. The first step in Paul’s marketing strategy is to ensure that your website has value propositions for your target audience and that you make it relatable. If you love Harry Potter, put it out there, it may be the commonality that closes the deal.
When Paul initially started in the marketing industry, he was known as the golf course guy. His experience as a professional golfer gave him an edge in that industry. He knew what would set one course apart from the next to maximize sales and realized the value in capitalizing on distinctions. Taking it one step further is how Paul and his team at #Smart utilize Yelp reviews and Google Business Listings to help consumers at the moment of truth decision making. If your Yelp review doesn't say all the things you do, you're going to lose that possible sale. Taking the time to get to know each business owner that hires #Smart is the best part of his day.
The coolest part about #Smart is how strongly they believe in the value of their comprehensive marketing approach. Schedule a call, and you will get 3-5 strategies for free to implement immediately. Small details such as an updated website or building a more engaging community with your online profiles can bring about significant changes. Once these gains are realized, the only direction is #Smart’s comprehensive approach to social media marketing. Listen to todays’ One Big Tip podcast with guest Paul Mackiewicz as he does a deep dive into consumer behavior using the Zero Moment of Truth technique.
In this episode
- [1:49] Paul explains how he settled on consumer behavior and zmot.
- [2:29] The ah-ha moment when Paul recognized the synergistic relationship between content and consumer behavior and how to utilize it comprehensively.
- [9:00] The importance of being relatable to your customer.
- [12:28] Importance of online reviews to your comprehensive strategy.
- [15:31] How to use ZMOT to hack consumer behavior.
- [18:37] The importance of scripting your message.
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Jackson Millan, co-founder, and CEO of Aureus Financial believes that there are three simple steps for entrepreneurs to achieve their financial goals. For the last 15 years, Jackson has helped service-based business owners reverse engineer the roadmap to financial freedom by creating a sustainable and scalable path, allowing entrepreneurs to turn business profits into personal wealth. Having worked with over 800 clients around the globe with a combined wealth of over $1.5 billion, the Wealth Mentor Jackson Millan shares his One Big Tip, using a three-level approach to meet your financial goals and generate personal wealth.
All entrepreneurs chase the same dreams, work hard, reinvest profits, become big earners, attain financial freedom. According to Jackson, that’s an outdated mode of relating to money. His proven method for realizing financial goals is to learn how to flex your financial money memory. This is done by understanding the language of money and letting go of the emotional baggage that guides financial decisions.
Jackson saw his parents working long hours to achieve financial success as a young boy. They believed that hard work was the answer to a successful future. For Jackson, there was a disconnect between what they were telling him and how they were living. He realized that the path to financial freedom was where your money worked for you, not the other way around. Jackson began his career as a financial advisor but soon realized that what the market needed was a wealth coach who could help others understand the language of money. That is why he created the three lever system. By utilizing the same framework he teaches his clients, Jackson achieved financial freedom at 32. Listen to the One Big Tip podcast, where Jackson gives an in-depth understanding of his three lever system and how to make it work for you!
To understand the language of money, you need to follow a clear roadmap. First, define your financial goals with clarity. Know what you want to achieve. Is it purchasing a car, a home, or investing in the market? Next, identify the roadblocks, hurdles, and obstacles in your way. These are the things stopping you from realizing your profits and converting them into personal wealth. Jackson coined these obstacles cash flow bottlenecks. The third lever is creating a clear, simple path that is not reactive or emotionally driven but forward-facing.
By processing every financial transaction through this three lever lens, you start making proactive financial decisions rather than reactive decisions. Suppose you wanted to invest $10,000 into the stock market this year. That’s $2,500 per quarter. When making financial choices, ask yourself, is it serving your goal? Are you reaching your target? Once you have this roadmap in place, you need to learn how to leverage the three steps by deciding how much you can afford to put toward your goal, how much risk are you comfortable taking, and how long are you willing to wait to achieve them? With these steps, every entrepreneur can turn business profits into personal wealth. The last thing Jackson talks about is flipping the profit formula on its head. Instead of approaching your business with a profits last mentality, putting profits first will help free up business cash flow putting you closer to reaching your goals. Listen to Jackson’s story on the One Big Tip podcast.
In this episode:
- [1:16] Jackson explains how he started in the wealth management industry and what sets him apart from Wall Street.
- [2:34] Jackson created the three lever system to create personal wealth.
- [4:13] Understanding the language of money and how it teaches you to make proactive financial decisions is vital for achieving wealth.
- [8:12] Jackson explains how to put the three levers into action.
- [10
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Ty Frankel, the founder of Agency Empire, has been walking the walk since he was 14. At 22, he earned his first Emmy Award and consistently earned over $1.1 million per year with Shut Down Music's music production agency. Ty successfully pivoted his career when he realized he wanted more. In less than a year, Ty launched Agency Empire using Twitter to grow his personal brand to more than 21,000 followers successfully. Ty credits his effective use of cold emails to his success. Follow along on the One Big Tip podcast and learn how Ty scaled his business successfully using cold emails.
In a B2B industry, the best way to reach your market is via cold emails that can be done in large volumes through automation. The part that requires effort in this process is a personalized first line and ensuring you have an easy money offer. Combining these two techniques is how Agency Empire helps businesses grow past the $100,000 a month.
Ty started in the industry as a teenager who loved creating music beats. Realizing that the money was in creating music for t.v., movies, and commercials, he shifted his focus. Over the next few years, Ty worked with some of the biggest names in the music industry. Having produced tracks for companies like Universal Music, Red Bull, Warner Brothers, and Sony, Ty thought he had reached his goal. There was only so far he could scale his business in the music industry. Ty then did what successful entrepreneurs do. He pivoted his focus to a more lucrative industry. That is how Agency Empire was born.
Today, The one thing Ty enjoys about his work these days is that the results are measurable and quantifiable. His secret is using cold emails and an easy money offer, resulting in Ty's ‘no brainer approach. Ty has no regrets about jumping from the music industry to the marketing industry. This is where he found success and is looking forward to a brighter future.
Agency Empire takes a comprehensive approach to scaling your business. Although many marketing tactics are used, Ty believes cold emails will put you in front of the people you want to get in front of. Why does he put so much value in cold emails? Because when done right, they will make it easy to close the deal. They need to be personal to the receiver. Take the time to learn something about the person. Make sure they notice that you researched them. Second, ensure your offer is excellent and mitigates risk. Build confidence in your company through testimonials and case studies. The purpose of the cold email is to secure a call with your target audience. Ty guarantees that you can scale your agency to where you want by following these steps.
Another tactic Ty uses is an email campaign. Don’t just send out one cold email and be done. Email a sequence of emails, including a LinkedIn connection. Show your potential client that you have a fantastic offer that can scale their agency. Know your client and what will speak to them. How are you going to mitigate risk to entice them? These are all key components of the Agency Empire model. Listen to the One Big Tip podcast as Ty Frankel shares the tips and tricks he used to put Agency Empire on the map and scale your business.
In this episode
- [1:21] Ty talks about his experience in the entertainment industry, running a monthly six-figure music production agency.
- [2:46] Hitting an income cap and why he left the music industry to open Agency Empire.
- [7:50] Focusing on Twitter helped Ty expand his brand and grow financially.
- [12:40] Ty explains how cold emails make the client connection happen.
- [14:00] The importance of having a great offer when you send out cold emails.
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William Harris, founder of The Hustle Digital Marketing & Design firm, has been rockin’ the marketing scene since 2019. With an appreciation for people, their needs, and wants. Working with B2B and B2C facing companies on a worldwide scale across multiple industries, Will credits his business success to never passing up an opportunity for developing relationships. The importance of personal connections and expanding your network are his One Big Tip.
Marketing is how your business gets noticed. It’s how you draw people in and keep them coming back time and time again. To attract people, you need to understand their needs, wants, and motivations. To do that, you need to put yourself out there and make connections or have someone on your team do that for you. You need to be part of the sales cycle.
In this episode will hear how William uses his podcast as a networking tool. Every guest is a potential client, but more than that, they are people who have lived and have a story to tell. By giving them a platform and generating conversations, connections are formed. Listeners can find comfort and camaraderie in hearing how top CEOs have gone through hardships in life and come out the other end. Often, people forget the struggle and story behind the success. They ignore the hustle and grind that went into establishing a successful outcome.
William started as an entrepreneur after his career in the oil and gas industry dried up. He chose to take his skill set and some friends in the field and open his digital marketing firm; the rest is history. William saw the value in thinking outside the box and created his company by standing out from all the clutter and noise. He doesn’t fear being different. He embraces it. His creative approach is what brings the magic to his clients.
Follow along as William shares his story on the importance of even the slightest interactions and how it can grow into your next high-value client. In today’s podcast, you will hear how a layover at the airport turned into a networking opportunity and a potential client. That is why William’s One Big Tip is to always look for opportunities to expand your network.
In this episode
- [1:03] William delves into the circumstances that brought his digital marketing business to life and how he started The Hustle Marketing & Design.
- [2:11] William explains the how and why he named his company The Hustle Marketing & Design and why it resonates.
- [4:48] Why networking, creating connections, and taking an interest in others is what drives a marketing campaign forward.
- [9:37] Explore how William uses his podcast as a networking tool.
- [12:16] The real-life stories of podcast guests are one of the best ways to make human connections and learn about people.
- [14:37] Look at the struggles behind the success to forge that emotional connection.
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Varl Allen, CEO of Claravine, has been helping businesses transform digitally for over 20 years, and he’s also helped accelerate the growth of SaaS applications at companies like Ancestry, Omniture, and Adobe. At Claravine, he works with leading global brands to address high data integrity issues through the data standards cloud. Today he’s here to tell One Big Tip listeners about an important tool they may not even realize they have - their data.
Verl Allen, CEO of Claravine, has been helping companies manage their data on a global scale. With over 20 years of digital marketing experience, Verl evaluated companies that built platforms on data collection. As he moved along in his career, he noticed that the critical integration was on the application side and not the data side, as it is challenging to focus on data. Over the last few years, there has been an explosion of data and cloud storage. Verl recognized a need - companies needed to pull the data from different applications and collection points to integrate it to optimize the information in their business. Claravine accelerates businesses by stopping the breaks in the data pipelines and teaching them how to use the data to their advantage.
Merging primary data and the third-party data companies collect the objective that Claravine has with every client, so they can expand and increase ROI. Brands need to manage their first-party data, and they need to extend it to third-party data. This needs to be balanced with the push for privacy in the current culture. Claravine is trying to provide the ability to set the context that you need to integrate both sources. Claravine attempts to create standards for data collected from third-party data so you can get measurable results.
Sales and campaign data are assets that companies don’t always realize or utilize correctly. Claravine isn’t trying to replace analytic applications or third-party applications. They are trying to help businesses increase ROI from the applications they are already using. They want to use the assets you already have but don’t see the value of. Claravine creates value in the metadata and data you already have. Once a company integrates the third-party data with their current data, they typically see increased ROI. Data is collected, processed, and organized, and you end up with a catch-all bucket. Claravine sifts through the data and puts it together to create new data that can help improve business decisions.
Join us today as Verl Allen shares his One Big Tip and the importance of using your current data. When appropriately utilized alongside other data points, it can make all the difference in improving your business outcomes. Listen along as we discuss the relationship between primary and third-party data and how they can be combined to make a difference in your business.
In this episode
- [1:22] Verl takes us through his background and shares how he worked with data.
- [6:45] Verl explains the relationship between primary and third-party data and how weaving the two together can make a huge difference in your business.
- [11:40] Verl says you may not even realize that you already have valuable data. He explains the importance of utilizing that data properly.
- [15:52] How does connecting all of your data points improve your business? Verl shares real-life examples of the net result.
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James Hipkin, a marketing expert with over 40 years of experience, is the CEO of Inn8ly. A one-stop-shop for websites. James has worked with global companies such as Sprint, Apple, Wells Fargo, and Toyota. Today he brings his no-nonsense digital marketing approach to the companies he works with. Listen today and hear James’s One Big Tip on why a comprehensive marketing approach is the way of the future.
James Hipkin is a marketing expert with over 40 years of experience. James has worked with Fortune 500 companies such as Apple, Wells Fargo, and Toyota. Today he is the CEO of Inn8ly, where he implements the Hub and Spoke strategy into every campaign he creates. James shifted into digital marketing 15 years ago from a direct marketing background. Today his focus is designing websites for large companies and small businesses alike. Inn8ly helps scale 6 figure businesses by providing website design, maintenance, and hosting using a subscription model.
James recognized a pain point for small businesses owners who didn’t want to put their time and effort into building and maintaining a website. He created a company based on the done for you model. James implements one strategy when working with a company. It’s what he calls the Hub and Spoke strategy. This strategy is about pulling together all the moving parts of digital marketing, e.g., website, tactics, and message, to integrate seamlessly and become a part of something greater.
To understand the Hub and Spoke strategy, James breaks it down. Think of the marketing campaign as a wheel, where the hub is the website, the spokes are the tactics, and the rim is the content or message you are trying to convey. When everything is done right, the marketing strategy will roll out smoothly. This comprehensive approach changes the way most companies do business.
Your website is your platform, you control the message, and it’s where all business should start and end. When business owners say they don’t need a website, they have a Facebook page; the response is Facebook is rented space. The different channels you can use, direct mail, PR, Facebook ads, all need to flow back into the website; that's why they are the spokes. The rim is the content strategy. Combining these components strengthens the marketing campaign message to create significant value. Once he explains his strategy to his clients, they usually end up culling down the different legs of their campaign until the essential assets show ROI and growth.
Understanding that marketing is holistic and comprehensive is the best way to grow and scale a business. Join me as James shares his knowledge and understanding of why a comprehensive marketing campaign is necessary. In this episode, you’ll learn about the ins and outs of this strategy, why it works so well, and how you can incorporate it into your own business.
In this episode
- [1:30], James tells us a bit of his background in marketing and advertising and his work today.
- [5:20] James says that what makes his business stand out to small business owners is that they don’t have to lift a finger when it comes to their website - and that frees up a lot of valuable time and energy.
- [8:17] James breaks down the Hub and Spoke strategy. It’s all about using your website as a hub that all your other social media channels flow into.
- [12:49] While SEO is important, James says there are other things small business owners should be focusing on. He shares the success story of one client who shifted their focus.
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Founder of Mediaflowzz, Guy Rozman, is a digital marketing expert that works with eCommerce brands and tech startups. Guy’s expertise is helping businesses increase their ROI and customer acquisition utilizing his 3 step formula. Guy is also a successful Podcast host at the Customer Acquisition Experience, where he and guests discuss tactics, tools, and frameworks on increasing customer engagement and ROI. Listen as Guy shares his strategy on the One Big Tip podcast.
Guy Rozman of Mediaflowzz knows how to grow and scale your company with his no-fail, 3 step formula. With a career that began in the Israeli startup space, Guy became an expert at PPC, Google, and Facebook ads. Before Mediaflowzz, Guy worked with Fiverr and Yotpo, where he tapped into and perfected his digital marketing knowledge base.
Then the entrepreneurial bug bit and Guy founded Mediaflowzz, where he helps companies spending over $10K a month scale effectively. What began as a freelance side hustle has now grown to a team of experts that work with businesses across the globe, helping them generate millions of dollars in revenue in the last two years alone.
Guy understands the nuances of working on a global level. He knows buying trends differ in each region and market. Mediaflowzz ensures that their client’s digital marketing campaign is seamlessly integrated globally. Guy created a proven strategy that he utilizes, so his clients can see an increase in customer acquisition and ROI with every campaign he produces. His framework is based on understanding people's pain points and then targeting them with a message that resonates.
In this episode
- [1:35] Guy has been involved in several Israeli startups. He explains his background and how he got to where he is today in PPC marketing.
- [5:53] Guy gives us a look at the marketing framework he developed. It starts with looking at the product, the competition, and the audience.
- [12:10] The next step is to use Guy’s magic formula for ad creation: value prop + reason to believe + call to action.
- [14:09] Guy dives into the concept of a “reason to believe” - what does that mean, and what are some examples?
- [21:08] What’s the net result of implementing this process? Guy shares specific success stories that garnered excellent results.
- [25:29] Guy says this process can take a lot of trial and error - but the success at the end is worth it!
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Wylie McGraw has a great deal of experience under his belt, from being a star athlete, a competitive bull rider, a veteran, and not to mention the “secret weapon” of some of today’s most influential leaders. He’s the founder of Radical Performance Acceleration, where he works with powerful people to accelerate their personal and professional performance - but Wylie says that rather than helping these people, he teaches them to optimize.
If you want to learn how to optimize yourself in order to accelerate your own personal and professional growth, this episode is the place to start. Wylie not only defines exactly what it means to optimize - rather than to help, or to accumulate - but also how you can get started today.
Growth is about more than just listening to motivational speakers or taking courses after the course; it takes hard work. Wylie has learned that through his own various experiences, and now he’s allowing others to do the same.
In this episode
- [1:03] Wylie takes us through his journey - from athlete to bull-rider, to serving in the military, to becoming a performance accelerator!
- [6:45] How do you know which path is the right one to take? Wylie shares his own experiences and emphasizes the importance of true self-mastery.
- [12:03] Growth is about more than accumulation. Wylie discusses how to optimize yourself, and why he optimizes people rather than helps them.
- [15:46] We talk about motivational speakers and the difference between simply gaining energy from listening to them and making a real transformation, which takes hard work.
- [24:23] Wylie says to truly optimize, you need a framework that is personal to you - and none of them are one-size-fits-all.
Learn more and reach out:
- Website: www.wyliemcgraw.com
- LinkedIn: https://www.linkedin.com/in/wyliemcgraw/
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Farzad Rashidi is the lead innovator at Respona, an all-in-one, digital PR and link building software that combines personalization with productivity. He also handles marketing at Visme, a company he helps pass over two million visits of monthly organic traffic. It’s safe to say Farzad knows a thing or two about producing effective content - that’s why he’s here to share his process for creating informational content that will drive more traffic to your website.
Farzad says generating traffic through great content is about a lot more than posting a simple blog post. In order to ensure it’s truly effective, business owners should share informative content to position themselves as experts in their field, pay attention to keywords, and more.
Luckily, in this episode, Farzad is sharing his whole killer content creation process. He’ll explain all the ins and outs of effective content to make sure you’re getting the most out of your website. No matter what field you’re working in, driving traffic is a must - and great content is the key.
In this episode
- [1:32] Farzad takes us through his career journey and explains a bit about what he does today.
- [5:56] Farzad says one of the most important parts of content creation is considering site structure. He takes us through this process, from parent keywords to content promotion.
- [13:23] Farzad shares his tips for ensuring your company is sharing quality content and shares a helpful formula for choosing high traffic keywords.
- [20:39] Farzad’s process can sound like it takes a lot of time and energy, but in the end, it’s worth it. He shares the incredible net result - and how much money it will save you compared to other methods.
- [28:42] Farzad gives one last summary of his winning content process and how to implement it into your own business.
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Jonathon Kendall is the Co-Founder and CEO of Virtual Worker Now, a virtual assistant agency. He’s also an author, speaker, executive, and investor. As someone who’s worked in a range of professions, Jonathon knows how important it is to have all of your moving parts in order as a business owner. That’s why his One Big Tip is to hire virtual staff to make sure it all gets done.
As an entrepreneur, your main focus should be on your area of genius - but when it comes to running a great business, there are a lot of tasks outside of that area of genius that still needs to get done. The solution? Jonathon says it’s to hire virtual workers.
In this episode, Jonathon explains not only how helpful virtual employees are, but also how you can go about building a great virtual team. There’s never been a better time to hire workers all over the world, and it’s one of the best ways to ensure all your tasks are completed!
In this episode:
- [1:30] Jonathon explains his background and tells us a little bit about his company, Virtual Worker Now.
- [4:24] How does Jonathon find talented people to work for his team? He gives us a look at his hiring process.
- [7:38] Jonathon’s One Big Tip is to work with virtual staff. He explains why that can be so beneficial. It’s the best way to make sure you’re getting everything done.
- [14:18] Outsourcing can introduce unique challenges; Jonathon says that’s why proper onboarding, as well as hiring someone who is great at what they do, is important.
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Katrina Padron is the founder of Northstar HQ, a fully integrated agency that focuses on sales automation, lead generation, and digital marketing; and Not the Marketing Girl, a training program for entrepreneurs who want to make more sales by upgrading their online strategies. She’s helped over 100 brands close 1000s of dollars in sales, and now she’s sharing what she says is the most impactful thing a business owner can do: Simply show up!
Katrina says that when she shows up, magic happens - and the same can work for you. In this episode, we discuss exactly what “showing up” means and how it can help you find incredible success in your business endeavors.
Katrina also discusses her work in the world of marketing, the trials and tribulations of certain forms of advertising, and more. Whether you’re just getting started with your business or simply want to find a better way to stand out and make more sales, this is a conversation any business owner will find helpful. So listen in and start showing up!
In this episode
- [1:14] Katrina explains her marketing background and the path that led her to found Northstar HQ and Not the Marketing Girl.
- [5:14] We discuss the difficulties of tracking the effectiveness of certain types of advertising - creativity in your methods is vital!
- [15:30] What’s the most impactful thing a business owner can do? Katrina says it’s simply showing up. She talks about what that means and why it’s so important.
- [23:46] Katrina shares a story of when showing up paid off. Sometimes it can only be explained as magic!
- [25:21] We talk a bit about how podcasting is a great way to show up.
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As the founder of the Shemmassian Consulting Group and one of the world's foremost experts on medical school, grad school, and college admissions, Dr. Shirag Shemmassian has spent over 20 years helping 1000s of students get into the schools of their dreams. However, an important part of that success is all about embracing failure. That’s why it’s his One Big Tip!
Whether it’s when you’re applying to colleges or starting a business, Dr. Shemmassian says learning to be open to failure is vital. In fact, it’s one of the most important tools we can use for growth.
Dr. Shemmassian and I talk not only about the college application process and how failure plays into that, but also how failure is essential for all kinds of growth. Releasing your fear of failure allows you to take more risks, develop resilience, and navigate challenges - listen to this episode to hear about it all, and pick up some college admission tips as well.
In this episode
- [1:44] Dr. Shemmassian gives us a rundown on his background and how he ended up founding the Shemmassian Academic Consulting Group.
- [7:33] Dr. Shemmassian’s one big tip is all about using failure as a learning tool. He explains how important it is to embrace failure, starting with the context of college admissions.
- [13:00] Dr. Shemmassian dives into the importance of failure in a broader context, including in business pursuits. He says being open to failure allows you to take more risks.
- [16:55] Dr. Shemmassian encounters a lot of parents who aren’t able to accept the possibility of failure. He says dealing with this is all about challenging preconceptions, which can be applied to all areas of life.
- [19:24] How much does the university you go to actually matter to your career? Dr. Shemmassian says it depends on the field.
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Isar Meitis is a successful entrepreneur with three startups under his belt, one of which grew to $100 million in sales. Today he works as the CEO of Be the Stage, a company that’s spearheading a new category of business development: relationship-driven growth. Isar believes that businesses should be driven by relationships rather than transactions, and in this episode, he’s talking all about that.
Isar created Be the Stage in order to show the world the value of relationship-driven growth. Our conversation is all about the importance of relationships, the types of relationships you should focus on nurturing in your business, and exactly how to go about doing that.
Isar believes one of the best ways to build relationships is through podcasting. Whether you see podcasting in your own future or you just want to know how to create valuable relationships and a raving community of fans for your business, this is an episode you won’t want to miss.
In this episode
- [1:20] Isar tells us about his background and how it led him to found Be the Stage.
- [7:13] Isar helps people create and leverage relationships through podcasting. Here, he dives into why relationship building is so important in business.
- [10:58] Isar breaks out the four different types of relationships to nurture.
- [14:41] What are the next steps of scaling once your content is created? Isar explains and reminds us that the most important thing is to focus on relationships.
- [18:33] We talk more about how relationships are essential to podcasting - even if you don’t have the best set up or the most fame.
- [24:09] What’s the final outcome for your business when you start building relationships through podcasting? Isar says the community and social proof it will help you create is invaluable.
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Brandon Cobb is the CEO of a real estate acquisition company called HBG Capital. He’s a trusted voice in the field and has spoken multiple times at the Realty for One Investor Expo, appeared on the cover of Rei Wealth Magazine, and has even written an article for Forbes. He and his team at HBG handle around 40 transactions a year, which involves a lot of moving parts - that’s why he knows all about the importance of hiring and training the right people to get it all done.
Brandon says the key to solving problems in your business comes down to the “who,” rather than the “how.” That means you should focus on hiring great people to get the work done well.
In this episode, Brandon and I discuss not only how important hiring and training an incredible team is, but also how to handle the process in the best way possible. From finding great candidates to creating top-notch onboarding materials for them, our conversation is filled with helpful tips for handling it all with ease.
In this episode
- [2:10] Brandon explains his background and gives us some insight into the type of work he does at HBG Capital.
- [7:18] Brandon says that getting things done is “about the who, not the how” - AKA, hiring the right people!
- [11:17] Brandon shares success stories of his hiring process and emphasizes the importance of a detailed onboarding guide.
- [15:06] Brandon explains that the right hiring sequence is all about fixing one problem at a time, starting with building systems and processes to make training easier. That includes training videos!
- [19:10] How do people react to this type of system? Brandon says it made his whole team’s life easier!
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Abbi Perets is a professional copywriter and coach who has written content for some of the biggest brands in the world over the past 20 years. Her own freelance journey encouraged her to found the Successful Freelance Mom Movement, where she now supports and encourages women to create businesses that fit into their busy lives. Now, she’s talking a bit about that and sharing her most vital email marketing tips.
Abbi’s two major tips for writing email copy? They’re simple: always be honest, and never send an email you wouldn’t want to read! In this episode, she dives into the importance of these rules and more.
Abbi tells her own story, gives us a look at how she helps women fit freelance careers into their busy lives (while also running her own business!), and shares the inside scoop on her killer copywriting techniques. Whether you want to improve your own marketing emails or just need some help with your work-life balance, this episode is packed with tips.
In this episode
- [2:29] Abbi takes us through her origin story from junior copywriter to founding the Successful Freelance Mom movement.
- [8:57] How does Abbi help moms become successful freelancers? She says it’s all about processes.
- [13:22] Abbi shares tips for ensuring you’re delivering quality content, starting with the basics: be honest!
- [16:43] Abbi’s second email marketing rule is to never send an email you wouldn’t want to get.
- [19:30] Abbi reminds freelancers that it’s important to ensure you mesh well with your clients - it’s not just about making the most money, but about finding good matches as well.
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Skyler Irvine is the founder and CEO of Renzler Media, a digital production company that helps entrepreneurs and small businesses use social media to get their voices out there and share unique stories that support their brands. He believes that everyone’s path to success is unique and based on distinctive ideas and interests. That’s why Skyler’s One Big Tip for standing out from the competition is all about niching down when it comes to your social media presence.
The amount of social media platforms to choose from these days is overwhelming. How can you possibly tackle them all successfully? Skyler is here to tell listeners some good news: You don’t have to tackle them all! In fact, it’s better to narrow down your scope instead.
When you niche down your social media presence and master the platform that best suits your target audience, you’ll build lasting trust with clients and watch your sales grow. Tyler breaks it all down in this episode, from the importance of finding your niche to tips for getting started.
In this episode
- [1:31] Skyler gives us a look at his background, his experience working with social media, and how it led him to founding Renzler.
- [5:13] Social media is always changing, but at the core, mastering it is about getting people’s attention and connecting with them.
- [8:04] Skyler explains the importance of niching down on your social media presence.
- [12:44] How do you know where to niche? When starting a business, start by asking yourself who your target audience is and what social media platform they spend their time on.
- [16:31] Not quite sold on the power of niching? Skyler says the proof always lies in the results. The important thing is to stop wasting time trying to turn a “no” into a “yes.”
- [19:34] Tyler says one huge benefit of niching down is building trust with your clients.
Support the show (https://jeffmendelson.com/onebigtip)
Paige Arnof-Fenn is a speaker, columnist, and the founder and CEO of Mavens and Moguls, a global marketing and digital branding firm. Paige works with big-name clients like Microsoft, the New York Times company, and Colgate; as well as venture-backed startups and nonprofit organizations. No matter who she’s working with, Paige is an expert at branding, which is why her One Big Tip is all about honing your own personal brand.
You may think you don’t have what it takes to be a brand, but Paige says that’s where you’re wrong! Everyone can - and should - think of themselves as a brand, and in this episode, Paige is explaining just how to start the process of building your own.
Paige and I dive deep into a conversation all about the importance of personal branding, methods for building your own brand, and the best ways to make sure you stand out. Everyone has the potential to build a powerful brand they can leverage in the digital world, and there’s no better person to share a little wisdom on the subject than Paige.
In this episode:
- [1:29] Paige takes us through her career journey, from Wall Street to startups.
- [4:38] We discuss the importance of personal branding. Page says everyone is a brand and thinking about yourself as one is your ticket to success.
- [7:26] Page shares tips for getting started with your personal branding journey - she says to start where you are and look at your strengths and weaknesses.
- [10:40] With all the tools and platforms available, which one should you use for your personal brand? Page says an online presence is vital, but to choose and commit to a medium that feels authentic to you.
- [14:09] The keys to standing out? Content marketing and thought leadership. Page breaks this down.
- [17:33] Branding is all about the long game! Page emphasizes the importance of consistency.
Support the show (https://jeffmendelson.com/onebigtip)
Daniel Stafford and Robby Switzer are the founders of Sopanaova, a modern growth media buying agency for eCommerce brands where they help clients skyrocket their revenues. Before Shopanova, Daniel and Robby were struggling to make ends meet as they started their first marketing business, but since then, they’ve learned how to leverage the power of multiple channels to create effective processes and funnels that bring in the big bucks. That’s why their One Big Tip is taking a holistic approach to eCommerce marketing.
In recent months, it’s become clear that you can’t put all your eggs in one basket when it comes to channels like Facebook and Apple. That’s why Daniel and Robby say the key to a successful and resilient eCommerce brand is a multi-channel approach.
In this episode, Daniel and Robby share their own success story, dive into the importance of utilizing multiple channels, and even share tips for creating an affinity around your brand. They know their stuff when it comes to eCommerce marketing, and they’re here to share that wisdom!
In this episode
- [1:40] Daniel and Robby take us through the background of their business. They say they owe a lot of their success to investing in themselves by hiring mentors.
- [7:45] We dive into Daniel and Robby’s one big tip, which is all about taking a multi-channel approach to eCommerce.
- [13:00] We discuss why taking a holistic approach to eCommerce is important today.
- [16:40] Creating affinity around your brand is an important part of marketing. Robby and Daniel explain how to do that and why to prioritize it.
Support the show (https://jeffmendelson.com/onebigtip)
Tyler Kemp is the chairman and CEO of Intentflow, an intent data platform where he helps mid-market and enterprise corporations resolve the identity of high intent buyers using AI technology. He knows his stuff - in fact, he’s worked with some of the world’s biggest brands. Now he’s here to share his One Big Tip with listeners so they can reap the lowered customer acquisition costs and increased revenue. It’s all about using data to resolve identities.
While using AI technology to resolve buyer identities may sound a bit “Big Brother,” Tyler notes that monster corporations like Amazon and Google do it every day - and pose much more of a threat than your business ever could. In fact, Intentflow’s mission is all about democratizing the power of these corporations and allowing smaller businesses a chance to keep up.
If you want to stay afloat and stand a chance against the big names, don’t miss Tyler’s advice. Not only will he break down exactly how identity resolution works, he’ll also break down the math to show exactly how much you could save in the process. It’s time to take the power back into the hands of businesses like yours!
In this episode
- [1:49] Tyler gives a rundown of his career history and breaks down exactly what identity resolution is and why it’s so important.
- [8:02] Worried that this sounds too “Big Brother”? Tyler reminds us that a business resolving identities is far less threatening than the major corporations who are already doing this.
- [10:34] Tyler explains that Intentflow is trying to democratize the power of these huge corporations and emphasizes that using data this way is the only way to keep up with the competition.
- [15:03] Tyler breaks down the math and cost reductions of using data for identity resolution vs. paying Google or Facebook.
- [21:00] How does this process work for commission-based industries? Tyler explains.
Support the show (https://jeffmendelson.com/onebigtip)
Emily McGuire is the Principal of Flourish & Grit, an email marketing firm where she and her team help businesses create effective email campaigns. She’s an expert in the field and has helped create 1000s of successful marketing strategies. Luckily, now she’s sharing some of her expertise with One Big Tip listeners.
Email marketing can be a game-changer for your business - but are you doing it correctly? Emily says the key to the most effective emails is to align them with your goals and the customer experience.
In this episode, Emily and I discuss just how integral a great email campaign can be to the growth of your business - and even how your unsubscribers can be a blessing! When you listen to our conversation, you’ll learn about how to craft emails that will help you reach your goals, the importance of optimizing the customer journey, how to utilize data from your campaigns effectively, and more.
In this episode
- [1:32] Emily gives us a look at her background and how it led her to find Flourish & Grit, her email marketing firm.
- [6:10] Emily explains her process when it comes to email marketing. She says it all comes down to the customer journey.
- [8:58] Emails can be a great way to harness the power of data - Emily breaks it down with some examples of points in the customer journey, from abandoned carts to welcome series.
- [15:44] How are effective emails crafted? Emily explains her sustainable email marketing framework.
- [18:53] Clarity is essential; Emily says it’s important to give people all the information they need to make a purchase.
- [20:21] We discuss how even unsubscribers are a way to gather data and learn.
Support the show (https://jeffmendelson.com/onebigtip)
Marvin Storm is an author, an exit strategist, and the host of the Business Exit Stories Podcast. He aims to help entrepreneurs maximize the values of their businesses and perfect their exit strategies before selling their companies. Marvin has invaluable experience thanks to many years as a business owner and exit strategist, and now he’s sharing his best business exit strategizing tips with listeners.
Exiting a business is something nearly every business owner will have to handle at some point–and there are a lot of moving parts and factors to consider. Luckily, Marvin has tons of actionable tips to create the perfect exit strategy for your business.
From professional personalities to those working with partners, Marvin shares a glimpse into his process for helping a range of different business owners maximize the value of their companies. Whether you’re getting ready to exit now or just want to prepare for the future, this is an episode worth listening to.
In this episode
- [1:23] Marvin explains how his career path led him to create the Business Exit Stories Podcast.
- [4:20] How does Marvin go about helping others create a successful exit strategy? He gives us a glimpse into his process.
- [6:46] Marvin emphasizes the importance of viewing your own business through the eyes of a prospective buyer.
- [9:35] For professionals and experts who represent their business as a personality, like doctors, Marvin says it’s important to reposition their business as a broader entity.
- [12:31] How do business partners play into the exit process? Marvin shares tips for dealing with drama and recommends prioritizing clearly defined responsibilities.
Support the show (https://jeffmendelson.com/onebigtip)
Chris Williams is an experienced business strategist and the founder of Elite Agency Mastermind, where he and his team help entrepreneurs create high ticket mastermind programs. Chris has spent over 20 years helping businesses grow, create stronger workplaces, and develop effective marketing strategies. In this episode, he’s sharing tips so listeners can do the same when they develop their own mastermind programs.
At one point, Chris found himself overworked, burnt out, overwhelmed, and lacking the results he wanted. But once he unlocked the secret to scaling and monetizing with high ticket mastermind programs, his life was changed for the better. When you listen to our conversation, you’ll learn how you can reap the same benefits.
Chris not only shares his own story and journey but also gives tons of valuable, actionable tips for building your own mastermind program. We discuss the importance of having your own platform, the value of knowing your niche, and more. You won’t want to miss it.
In this episode
- [1:34] At Group Coach Nation, Chris helps clients develop mastermind programs. He starts by explaining exactly what that means and how he got started.
- [6:50] Chris explains how he felt when he realized the key to monetizing his content and creating high ticket mastermind programs.
- [10:18] How can you get started by building your own mastermind program? Chris says the first step is to have your own platform.
- [13:41] Honing your ideal avatar and finding your niche is vital; Chris shares tips for doing this.
- [16:19] We discuss the importance of knowing who you serve.
Support the show (https://jeffmendelson.com/onebigtip)
As the founder of FroBro Web Technologies, Jeff Fulkerson is working to rid the world of terrible websites. He helps clients build incredible digital platforms for their businesses in order to build credibility, attract customers, and create a name for themselves. Jeff’s an experienced web technologist that knows his stuff, and thankfully he’s here to share some of it with listeners.
Even if your services don’t involve anything digital, building a great website is an essential part of running any successful business. That’s why Jeff is dedicated to helping clients create websites that are perfect for them, and why, in this episode, he’s helping One Big Tip listeners learn about how they can do the same.
Jeff and I talk about everything from the impact a website can have on your image to the logistics that go into creating a great one, and even the steps you can take to ensure your website has high visibility once it’s created. This episode is filled with helpful information for any business owner out there, no matter what industry you’re in - because today, your website is everything!
In this episode
- [1:06] Jeff shares the background of his business - starting with the story behind the fro!
- [4:42] We dive into Jeff’s tips for building an incredible website for your business. He discusses how he starts helping a new client, starting with getting clear on who they serve.
- [7:20] We discuss the thought that should go into the format and navigation of your website, as well as how a great website builds credibility.
- [11:20] Your website is a digital storefront and your first impression! Jeff explains how it can help your business grow.
- [14:29] What are the next steps once your website is built? Jeff talks about SEO and listings for visibility.
Support the show (https://jeffmendelson.com/onebigtip)
Carrie Jemima Cooper (otherwise known as Jem) is a self-proclaimed “life rebrand coach” who believes that anyone can change their life at any point! She’s also a former professional ballerina turned elite endurance athlete, a serial entrepreneur, and a world traveler. Jem helps her clients find success in their businesses while also maintaining complete lifestyle alignment, and a huge key to that is breaking large goals down into concrete, actionable steps - that’s why it’s her one big tip.
We all have big goals. But what’s the best way to achieve those? Reaching the long run is all about taking it day by day, and that’s why Jem urges listeners to break goals down to manageable to-do lists with actionable tasks.
In this episode, Jem talks about her own journey, the fact that everyone has the ability to transform their life at any moment, and how to do so. It’s the motivation you need to put your best foot forward and start the path to your dream life - starting with the things you can do today!
In this episode
- [1:16] Jem gives us a look at her background - she started out as a professional ballerina! - and her journey to where she is today as a performance coach.
- [5:29] Jem calls herself a “life rebrand artist.” She explains what that means to her - and emphasizes that you can always change your life.
- [8:59] What’s stopping you from taking the steps towards your dream life? Jem says you don’t need to wait to make the change.
- [11:29] We begin to unpack Jem’s One Big Tip. It’s all about figuring out what actions you need to take moving forward.
- [15:06] Jem discusses the importance of breaking your to-do lists into actionable tasks.
Support the show (https://jeffmendelson.com/onebigtip)
SEO expert Joe Balestrino is the author of four books and the founder of a digital marketing agency called 4PointDigital. Joe has been in the SEO industry for nearly twenty years (longer than most digital marketing agencies have even existed!) so he knows a thing or two about driving traffic and getting seen. His One Big Tip is to go the paid route and utilize Google Ads.
Organic SEO strategies can get results, but they can also take a great deal of time, investment, and shots in the dark. That’s why Joe suggests putting money towards your efforts and paying for Google Ads.
The main difference between SEO and Google Ads is the fact that Google Ads allows you to look at reliable data. Joe says this will make all the difference - it’s a matter of figuring out exactly which keywords bring in the most business. Interested in trying this out for yourself? In this episode, Joe digs deep and shares all his tips for getting started.
In this episode
- [1:08] Joe has worked in digital marketing for almost 20 years. He tells us all about his journey and explains how he got involved in search engine optimization.
- [4:42] Joe emphasizes the importance of SEO strategy.
- [7:05] When creating an SEO strategy, Joe says it’s important to get specific on your business, think about what people are likely to search, and aim realistically.
- [11:15] Joe says paying for Google Ads is a highly effective alternative to organic SEO. He shares the benefits, including the fact that you have full access to tons of helpful data.
- [13:06] What are the factors to consider when getting started with Google Ads? Joe breaks it down.
- [15:30] How much should you be paying for these ads? Joe explains that more specificity will bring more results, but cost more.
Support the show (https://jeffmendelson.com/onebigtip)
Joe Sanok is a business consultant, TEDx speaker, and the author of Thursday is the New Friday: How to Work Fewer Hours, Make More Money, and Spend Time Doing What You Want. He’s even been featured in Forbes, GOOD Magazine, and the Smart Passive Income Podcast, and he’s the host of his own podcast, the Practice of the Practice, which is one of the top 50 podcasts worldwide. Today he’s diving into the concept of his book, which is all about cutting the workweek down to four days - it could benefit your business more than you think!
Believe it or not, Joe says switching from a five-day to four-day workweek will actually help you get more done - as he says, slowing down is what will help you speed up. Wondering how you can efficiently implement this change? He’s breaking it all down.
In this episode, you’ll learn all about how beneficial a four-day workweek can be as well as how you can make a smooth transition within your own business. Not only will you have more free time, but you’ll be more productive when you are working - it’s a win-win, so listen in!
In this episode
- [1:36] Joe gives us a look at his background and explains how he became an expert in productivity.
- [5:03] Joe speaks about the birth of the five-day workweek and how a four-day one can be even more effective. It’s got tons of benefits!
- [8:00] Joe explains how businesses and individuals can implement a 4-day work week - start it as an experiment at first, troubleshoot, set boundaries, and end with a full evaluation.
- [12:28] Joe says that slowing down will help you speed up and dive into that concept.
- [14:23] How can you handle resistance to the 4-day workweek? Joe shares tips.
Support the show (https://jeffmendelson.com/onebigtip)
Chris Pistorius didn’t intend to become a dental marketer at first, but his experience running a digital marketing agency showed him the value of specializing in a specific niche. He founded Kickstart Dental Marketing, published The Ultimate Guide To Internet Marketing For Dentists, and even hosts a podcast about the subject. In this episode of the podcast, Chris shares the importance of becoming an expert in your industry, his tips for writing excellent content for different platforms, and the best practices that all niche marketers can utilize in their own careers.
Digital marketing agencies often try to spread themselves too thin and try to write content for every type of client that comes in. However, this means that writers need to scramble to do enough research to write high-quality, accurate, and relevant content. Chris found that trying to generate content for so many types of businesses just led to frustration among writers and business owners. So, he chose to create a marketing agency that exclusively works with dentists and orthodontists.
In this episode, we’ll hear about Chris’s experiences in dental marketing and why he chose this industry in particular. Listen to the full episode to find out his top tips for niche marketers, as well as his secret to generating content in record time!
In this episode:
- [1:31] Why did Chris decide to launch a marketing service aimed at dentists? Well, his business didn’t begin that way. Learn why he ended up serving such a niche audience here!
- [4:26] Dentistry itself is a competitive industry, but not many dentists have the business acumen to market themselves on their own. This is where Kickstart Dental Marketing can help.
- [9:13] Chris’s content writers utilize AI writing tools such as Jarvis in order to generate ideas, create short blurbs for paid ads, and build outlines for their pieces.
- [13:47] AI writing services haven’t become advanced enough to replace human content writers...yet. Hear what Chris’s tips are to get the most value out of tools like Jarvis.
- [16:07] Chris’s marketing advice isn’t just for dental professionals! No matter what type of marketer you are, you can benefit from listening to his podcast or taking his free strategy session.
Support the show (https://jeffmendelson.com/onebigtip)
Tim Fitzpatrick has been in the marketing industry for over 2 decades, but his main takeaway can be summed up in a single phrase: marketing shouldn’t be difficult. In 2013, he founded Rialto Marketing to help other companies simplify and optimize their marketing campaigns. Now, he’s here to explain his 6-step process for creating successful strategies in just 90 days!
There are so many marketing tips, tricks, and tools out there that trying to create a strategic plan for your business can feel overwhelming. If you feel like you’re pouring a lot of time and money into marketing but aren’t seeing any results, it’s time to regroup and brush up on the basics. Founder and CEO of Rialto Marketing, Tim Fitzpatrick, is here to help simplify things.
In this episode, Tim shares the 6-step process he uses to build successful digital marketing campaigns for all types of businesses. Check out this episode to hear the top insights that Tim has learned from spending over 2 decades in the marketing industry!
In this episode:
- [00:53] It can be easy to feel discouraged as an entrepreneur when things don’t go according to plan. Listen to how Tim made the best of his own multifaceted journey here!
- [04:30] Tim and Jeff agree that the benefits of being self-employed include autonomy, freedom, the opportunity to forge your own path, and several more.
- [06:04] Tim explains why a 90-day sprint is an ideal timeframe for creating a simple but highly effective marketing strategy.
- [10:07] How do you decide on a goal for your marketing campaign? Tim says to make sure it’s specific, time-bound, and measurable.
- [19:16] Tim reiterates the importance of getting back to the fundamentals of marketing and advertising. Once you have a solid foundation, you’ll be able to quickly grow your business from there.
Support the show (https://jeffmendelson.com/onebigtip)
John Lee Dumas is the creator and host of the Entrepreneurs on Fire podcast, as well as a published author. John’s award-winning podcast features thousands of guest interviews and generates over 1 million listens per month. For years, John has met with some of the brightest and most inspirational figures in the business world. Now, he wants to tell you how you can become an “entrepreneur on fire,” too!
Most entrepreneurs easily identify their major passion but fail to narrow down their interests to a specific niche. Even worse, some aspiring business owners try so hard to emulate the role models that they become watered-down versions of themselves instead of showing their genuine selves. John Lee Dumas believes that these two factors are the most significant barriers for modern entrepreneurs today.
In this episode, John Lee Dumas talks about his own entrepreneurship journey, from creating his podcast to writing books to inspire others. Listen to the full episode and check out John’s content to get all the tips you need for launching your own business!
In this episode:
- [1:30] John Lee Dumas explains why entrepreneurs need to “niche their flipping faces off” when it comes to establishing their brand.
- [5:24] One of the worst pieces of advice for entrepreneurs is to “fake it until you make it.” Instead, strive to be genuine, authentic, and honest in every aspect of your business.
- [7:12] The Entrepreneurs on Fire podcast has over two thousand episodes, and several people have asked John how he keeps the content fresh when he primarily asks the same five questions. Check out his insightful response here!
- [9:24] John mentions that entrepreneurs can find plenty of free resources on his website, as well as links to all his books and podcast episodes. Listen to the full list of John’s content recommendations here!
Support the show (https://jeffmendelson.com/onebigtip)
Chris Sherwin is an active duty full-time police officer in the Chicago area as well as the host of the 3 Cops Talk Podcast. One tool he’s found to be essential to both of these pursuits is his ability to network - but he didn’t always feel comfortable doing so! In this episode, he’s telling us how he got out of his comfort zone and how you can get out of yours, too.
Whether he’s meeting new guests for his podcast or networking to improve his work in the police force, Chris says challenging himself to speak to new people has made all the difference in his career. And it can make a difference in yours, too - even if you find it difficult at first.
Chris’s One Big Tip is all about pushing yourself to expand your network. He not only talks about the incredible benefits of doing so but also shares tips for getting comfortable with networking if you’re weary at first. Because it’s an important skill, and it’s one that anyone can master!
In this episode
- [1:37] Chris went from working in corporate to joining the police force. He tells his story here and shares how he mastered the art of networking for both his work as a police officer and podcast host.
- [7:35] Chris emphasizes the importance of empathy in networking.
- [9:32] How does Chris network? He says he pushes himself to make it a goal every day despite his fears.
- [11:28] Chris shares a story of when getting outside of his comfort zone and networking worked as an incredible business tool for him.
- [14:03] Sensitive to rejection? Chris says a huge part of networking is letting that go and continuing to take the risk.
- [15:57] Chris and I discuss the conference we met each other at and the unique networking opportunity it offered.
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Amy Malin, a social entrepreneur and the co-founder of Trueheart, has been interested in philanthropy and charity from a young age. When she was growing up, she raised funds for people facing homelessness in her town. Today, her search engine, Trueheart, uses 80% of the money it generates to fund nonprofits that work to save lives, feed the hungry, and clean up the planet. In this episode of the One Big Tip podcast, Amy shares how emotional intelligence can be a true superpower.
When you think of a successful business, kindness might not come to mind right away. In fact, kindness can often be seen as a sign of weakness in and out of the workplace. However, Amy Malin is proof that kindness requires genuine strength, and that emotionally intelligent entrepreneurs will reap the greatest success with their businesses.
In this episode, Amy recounts her experiences growing up around homeless individuals and how she felt compelled to do something to help. Her determination to help make the world a better place led her to do incredible things, including creating campaigns that generated millions of dollars for charitable organizations. You’ll be inspired by her experiences while discovering what you can do to improve your emotional intelligence and further improve the lives around you!
In this episode
- [1:31] Hear Amy talk about her early interest in helping others and how her compassion was a catalyst for her own success.
- [5:42] Consumers are smarter than many companies make them out to be. Learn how being authentic and genuine is always at the core of a great marketing strategy.
- [11:00] As an entrepreneur, burning bridges is one of the least productive things you can do. Amy explains how business leaders should strive to maintain positive relationships, even if someone else reacts with anger or rudeness.
- [13:55] Here, Amy recounts a personal experience where she received an upsetting message and how her reaction positively impacted the other person.
- [17:30] Amy explains how billions of people may want to contribute more to charities, but lack the financial security to do so. This was the inspiration for creating Trueheart, a search engine that donates the majority of its earnings to philanthropic organizations.
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After Vikrant Shaurya wrote a book and discovered the practice of self-publishing, he was approached by several professionals wondering how he did it. Vikrant leveraged his digital marketing expertise and writing skills to found BestsellingBook.com, helping thousands of entrepreneurs and new authors establish authority in their industries. This episode will introduce you to Vikrant’s inspiration for BestsellingBook.com, his tips for successful writing, and how you can begin writing your very own bestseller!
Vikrant Shaurya believes that everyone can increase their influence by writing and publishing a book. Authors are recognized as experts in their fields, and every person can offer a unique piece of advice that will be valuable to a reader. Even if you don’t think of yourself as a writer, Vikrant explains that creating a book may be easier than you think.
In this episode, Vikrant will share his personal experience with writing a book, launching his business, and establishing the “7 pillars” of publishing a book. Make sure to listen to the entire episode to learn how you can get exclusive access to Vikrant’s free checklist for aspiring writers!
In this episode
- [4:02] Vikrant explains the variety of publishing services his company offers, including ghostwriting, editing, cover designing, and marketing.
- [6:30] Writing a book is a great way to boost your authority, but it can also help business owners promote physical products as well.
- [11:24] Just because there are hundreds or thousands of books about your industry niche doesn’t mean that you have nothing to add to the conversation. Vikrant emphasizes that everyone has something unique to offer, so they shouldn’t be discouraged by a crowded market.
- [12:46] Writing a book doesn’t necessarily mean opening up a Google doc and physically typing out every word. In this section, Vikrant explains 3 different strategies to speed up the book writing process.
- [21:35] Need a recap of Vikrant’s 7 pillars of publishing a book? He lists each step in order here.
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Bill Hughes has been a notable figure in the e-commerce industry since 2003. Working primarily in the healthcare and personal care categories, he has managed over $200 million in revenue from a variety of different brands throughout Europe and the United States. Bill is an SEO and advertising expert, overseeing teams that have identified several top-performing keywords on Amazon and Facebook, helping businesses attract new customers.
Do you know what it takes to build a successful brand from a single product? Bill Hughes, VP of Marketplaces at Growve, discusses how he has helped numerous brands achieve widespread success through a combination of SEO, advertising tactics, and strategic planning from day one.
Entrepreneurs have to make a lot of tough decisions in order to stay both competitive and profitable. In this episode, business leaders will learn how to identify the best opportunities for pricing their products, expanding their brands, and entering new marketplaces. If you’re looking for expert advice, this is one lesson you won’t want to miss!
In this episode
- [1:20] Bill explains how he got started in the e-commerce marketplace and what kind of brands his agencies have invested in.
- [3:28] No matter how successful a brand may be, they will eventually reach a point where they need a partner to continue growing. This is where Growve comes into the picture.
- [5:56] How do you decide on a price for your product? Find out more here!
- [9:50] If you fantasize about seeing your items on the shelves of major retailers like Target or Costco, Bill describes how to take a product, expand it into a product line, and then create a brand.
- [13:53] Nearly everyone who sells their first brand will take on their second brand from a completely different approach. Learn how to lay the “bricks” of a solid foundation to maximize your profits!
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Christopher Naghibi is juggling a lot of titles: he’s a banker, an attorney, a real estate broker, a licensed general contractor, an author, a public speaker, and the CEO of Black Crown Realty and Investment. On top of all this, he also provides pro bono legal services and partners with Habitat for Humanity. Essentially, Chris wants to help people out, and he’s doing that today by sharing a major tip with listeners - it’s all about real estate investing.
In this episode, Chris stresses the power of investing in real estate and all of the opportunities it can open up for you. In fact, it’s the number one common theme he’s seen among the wealthiest individuals. The key, Chris says, is to build and position your portfolio over time - that means you don’t necessarily have to go big right away!
Chris is sharing tips for getting started, mitigating risk, and making the most out of lasting investments that will not only create steady cash flow for you, but will build wealth for your children and future generations to come. It’s something absolutely everyone can benefit from, so give it a shot!
In this episode
- [1:40] Chris gives us a look at his background and his career journey and we discuss the benefits of having multiple streams of income as he does - side hustles give you a 33% greater likelihood of success!
- [9:41] Chris’s One Big Tip is that investing in real estate is the clearest path towards passive income. He says the key is building and positioning your portfolio over time
- [14:50] Every investment comes with risk. Chris explains how he helps people mitigate that risk - starting with the simple fact that you don’t have to “go big” right away.
- [20:29] Chris says that amongst all the misinformation, he wants to share truths based on what he’s seen work time and time again: investing in real estate long-term for passive income and a lasting legacy.
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Kawan Karadaghi is the host of the Value Verse podcast, where he shares the stories of entrepreneurs, influencers, and thought leaders. He also owns and operates three gyms - in short, he’s got a lot going on. Luckily, Kawan has learned how to effectively delegate work to team members in order to get things done and grow his businesses as quickly as possible. Now, he’s telling One Big Tip listeners how to do the same!
Kawan says delegating tasks within your business is an important part of scaling and using your time effectively. It’s vital for every business owner to remember their value to time ratio and pay attention to how much they’re actually accomplishing in a day - and when it’s not enough, it’s time to delegate!
In this episode, you’ll learn not only why delegating is so important, but also how to get it done effectively in order to make an impact on your business and watch it grow at a rapid rate. We could all use more free time, and Kawan is sharing how you can actually get it!
In this episode
- [1:10] Kawan gives us a quick look at his background and explains how he got to where he is today - owning and operating three gyms and hosting the Value Verse Podcast.
- [3:22] Kawan explains how he opened his businesses and found success. He says it’s all about prioritizing sales and reaching as many people as you can.
- [5:30] Kawan’s one big tip is all about delegation, which is especially important when you’re running multiple businesses. Systems and processes are vital for growth!
- [9:40] Kawan says it’s always important to look at the effectiveness of your work and the results of it - because sometimes, you can feel like you’re getting a lot more done than you actually are!
- [12:00] Kawan emphasizes the importance of your value to time ratio and completing your weekly goals in a timely manner in order to grow.
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Randy Herbertson is a Brand Strategist and Creative Director with over 20 years of marketing and innovation experience, as well as the owner of an agency called the Visual Brand. Through all of his experience working with clients, Randy’s realized one very important thing: everyone has a unique creative DNA, and understanding your own, as well as that of others, is key to working together to create a great product.
Creativity is an essential part of any business, especially when it comes to strategizing and building incredible products. And in order to make the most out of the creative process, you have to understand how your own brain works creatively - and how it can best complement the creative thinking process of others you’re working with.
In this episode, Randy not only shares why it’s so important to understand your creative DNA but also walks us through the process of identifying it. Whether you’re looking to enhance your own personal brand or help clients do the same, you’ll want to listen up!
In this episode:
- [1:25] Randy has a wide repertoire! He explains that his work all comes down to the innovation field and shares how he got started with his own business.
- [5:24] Randy’s one big tip is all about understanding how you (and others!) work creatively. He says the key to delivering a great product is a strategic backbone, which is tied to the creative process.
- [7:12] Randy breaks down the process of identifying and utilizing a brand’s creative DNA through motivational drivers, brand proposition, brand personality, and brand vocabulary.
- [9:28] Randy shares an example of how he helped a specific brand find its own creative DNA and what positive results came of it.
- [14:52] Randy shares another example, this time of a brand who wanted to switch up their product itself.
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Daniel Blue is the owner of Quest Education, a seven-figure company that works to help entrepreneurs obtain capital, pay off their debt, and utilize self-directed retirement accounts. He’s also the host of the How Winners Win podcast, where he and his co-host share professional and financial strategies. Now, he’s sharing one of those strategies with One Big Tip listeners: it’s all about knowing your numbers!
Do you know how much you’re losing in fees each year when it comes to your retirement and investment accounts? Daniel says that, unfortunately, many people don’t. That’s why he’s here to tell you how to take control of your finances.
When you know your numbers, you’re more able to make smarter financial decisions and keep control of your own funds. In this episode, you’ll get all of Daniel’s great tips for getting clear on your finances and finally understanding where your money is going each year. It’s a lesson every entrepreneur should hear!
In this episode
- [1:41] Daniel is the owner of Quest Education, where he helps entrepreneurs with their finances. He gives us an overview of what Quest Education is all about.
- [3:43] Daniel breaks down the concept of a self-directed retirement account like the ones he helps entrepreneurs with at Quest.
- [6:56] We dive into Daniel’s One Big Tip: know your numbers to get control of your finances and make better decisions!
- [9:40] Do you know how much you’re paying in retirement account fees? Daniel says many people don’t - it’s time to find out!
- [11:22] Daniel breaks down his best tips - including knowing how much your financial advisor is costing you if you seek help.
- [14:40] Daniel says the first step to knowing your numbers is getting a statement.
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Rahul Aggarwal is the Co-Founder of Designhill, where he helps business owners outsource high-quality graphic design and other creative services. He was also named one of the top 35 Entrepreneurs under 35 in 2020 and one of Asia’s most promising business leaders in 2021 by the Economic Times - so it’s safe to say he knows a thing or two about running a great business! Today, he’s sharing some of that knowledge by telling One Big Tip listeners how they can implement social proof and social sharing in order to help their businesses thrive.
Rahul says that sharing a recommendation about a product or service is one of the greatest influences a person can make - and you can use that influence to your advantage in order to spread the word about your own business and provide social proof!
In this episode, Rahul not only speaks about the importance of social proof and social sharing, but he also shares the incredible story about the impact he was able to make when he implemented these practices into his own humanitarian efforts during the COVID crisis in India. You’ll learn all about the power of influence, and you’ll also learn how you can make good use of that power within your own business!
In this episode
- [1:24] Rahul saw a problem and set out to fix it by creating Design Hill. He shares his story and explains the company.
- [4:51] Rahul explains how he was able to niche down and stand out in a crowded market.
- [7:00] Rahul’s One Big Tip is to leverage customer experiences as social proof - he says making a recommendation for a product or service is one of the greatest forms of influence a person can have.
- [11:09] Testimonials really can make a huge difference! Rahul shares the incredible story of how he implemented social proof as part of his humanitarian efforts to help the COVID crisis in India.
- [15:31] A plan is always necessary. Rahul takes us through his actionable social sharing steps.
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Dr. Sabrina Starling, otherwise known as the “business psychologist,” is the founder of Tap the Potential and the host of the Profit by Design podcast. Above all, she’s passionate about helping entrepreneurs take their lives back - and make more money! - by overcoming their day-to-day struggles, getting out of their own way, and developing a success mindset. Now she’s telling One Big Tip listeners how they can do the same.
Although running a business is rewarding, it can feel draining and time-consuming. But it doesn’t have to be - that’s why Dr. Starling is sharing actionable tips that will help you reclaim your life and your time. Because work should support your life, not the other way around.
From getting as much value out of every hour as possible by prioritizing $10,000 activities to raising your rates to get clear on your ideal clients, this episode is chock full of changes you can start making today. It’s time to take your life back from your business and increase profitability along the way!
In this episode
- [1:20] Wondering what a “business psychologist” is and how Dr. Starling found herself fitting that role? She shares her story here.
- [5:30] Dr. Starling explains what it means to “work on the business, not in it” and why making the most of your time is so important - think about your time as being worth $10,000 an hour!
- [12:01] Dr. Starling discusses the value of hiring support - because doing it all by yourself will cost you more in the long run!
- [15:25] It’s time to talk expenses and rates! Dr. Starling and I discuss how freeing up time for yourself are important when it comes to lowering expenses and adding value.
- [19:57] Want to start taking your life back? Dr. Starling shares tips like “the rule of two” for raising your rates and “the 80/20 strategy” for keeping a small number of valuable clients.
- [26:10] Do you know who your ideal client is? Dr. Starling says working with people whose values align with yours can be a huge part of reclaiming your life.
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As the Vice President of Strategy at Abilitie, a leadership development company, Matthew Confer helps businesses across the globe improve their decision-making skills through immersive simulations - he’s even spoken about the topic at the TEDx conference with his talk titled “Before You Decide.” Matthew is also the host of the Learn to Lead podcast, but today he’s guesting on the One Big Tip podcast to teach listeners one important decision-making step they may not have considered: the post-mortem.
Looking at every decision you make like it’s doomed to fail may sound like embracing a negative mindset, but Matthew says adding this step (a “post-mortem”) to your business’s decision-making process is actually one major way to ensure greater success.
A post-mortem is all about being prepared: it allows you to dissect every decision with a critical eye - even the ones you’re sure will be successful - in order to understand the ways in which they could get derailed. That way, you’ll be better equipped, more vigilant, and able to make smarter decisions than ever. Matthew breaks it all down in this episode!
In this episode:
- [1:32] Matthew’s path to his leadership management career was a winding one. He gives us a look at how he got to where he is today.
- [3:14] Matthew says that when it comes to leadership development, Fortune 500 companies are looking for people who have had real-world practice - that’s why simulation training like the kind Abilitie offers can be so helpful.
- [6:00] Simulation is about more than just roleplay! Matthew defines the differences between the two.
- [8:18] Matthew’s one big tip is to create a pre-mortem for decision-making. He explains what that means here - it’s all about dissecting what could go wrong with each decision you make.
- [11:43] We discuss how businesses have adapted and learned to make better decisions throughout the course of the pandemic.
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David Friedman is an award-winning CEO, entrepreneur, author, and public speaker. As the CEO of High Performing Culture, David helps companies across the country nourish their cultures through his operating system. He says great company culture is vital to a successful business, and he’s here to tell listeners how they can improve their own with his one big tip.
Culture is one of the most important parts of a company - in fact, working on your culture is one of the best things you can do to impact the success of your business, but David says most CEOs don’t have a plan to improve it. That’s where his culture operating system comes in.
In this episode, David focuses on one vital component of his 8-step framework for cultivating company culture. It’s all about creating rituals to reinforce the fundamentals that are important to you and your team. This process will make a huge impact on any business, so you won’t want to miss it.
In this episode
- [1:00] David gives us a look at his background, discusses the importance of culture in a company, and explains how he came to create a culture operating system.
- [4:47] David shares the most important parts of company culture to focus on.
- [7:55] David has an 8-step framework to cultivate company culture. He touches on two vital steps: defining fundamentals and creating rituals around them.
- [9:30] David explains how to ritualize your fundamentals and shares examples.
- [12:25] This isn’t your typical culture initiative - David says the practical nature of his process makes it resonate with people.
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Monique Lindner is a performance and leadership specialist, a TEDx speaker, and an entrepreneur who works with business leaders and CEOs to help them reach their goals and create impact. And she does all of this while remaining location-independent in beautiful Bali. It took Monique time to reevaluate her life and her goals in order to reach this dream life, and now she’s sharing the key to it all with One Big Tip listeners: slow down in order to speed up!
Monique says slowing down to speed up means taking back control of your time and your energy. What are you spending your time on during the day? Is it the things you want to do? If not, how can you change that?
In this episode, Monique shares her step-by-step process for evaluating your life and turning it into the one you’ve always dreamed of. From tracking your time to scheduling tasks based on your energy levels, her methods are fully actionable and backed by science, so they’re sure to get you on the right track.
In this episode
- [1:43] Monique explains how she got to where she is today: prioritizing what she wanted and cutting out what she didn’t.
- [6:48] Monique says the first step to creating your dream life is defining exactly what that is an understanding that it’s possible.
- [10:43] Monique’s one big tip is to slow down to speed up. She explains what that means here.
- [14:38] Monique provides actionable steps for implementing her tip: track your time, set priorities, and shift your habits.
- [19:17] We discuss the importance of scheduling and prioritizing tasks.
- [23:55] Monique says you should schedule based on your energy levels and discusses some of the science behind this - she created a system called chrono-energy types.
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Andrew Warner is the creator and host of Mixergy, a business podcast where well-known entrepreneurs, thinkers, and doers share their business journeys. He’s also the author of a new book titled Stop Asking Questions: How to Lead High Impact Interviews and Learn Anything From Anyone - and that’s also what his One Big Tip is all about.
Andrew says conducting impactful interviews with the people you want to learn from is one huge key to success. But how do you make sure you’re getting the most out of those interviews? When you listen to my conversation with Andrew, you’ll hear tips and concrete examples about how to do just that.
The most important part of leading a great interview is to have the guts and vulnerability to ask questions that will help you find the solution to a problem. From there, doors will open and tons of stories from the experienced people you admire will come flowing to you. Hear all of Andrew’s tips for making it happen and learn from anyone in this episode.
In this episode
- [3:26] Andrew takes us through his background, explains how Mixergy came to be, and emphasizes the value of a great one-on-one interview
- [8:55] Andrew can’t choose a favorite interview, but he shares a recent impactful one as an example.
- [11:57] Andrew’s one big tip is to conduct interviews - he says it’s the best way to learn! The most important component? A genuine need and curiosity.
- [16:01] We talk more about the benefits of interviews and how to get the most out of them. I share my own experience with podcasting.
- [25:02] Andrew explains that the key to leading a great interview is to identify a problem and work towards a solution through questions.
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Alex Terranova is known as the “Anti-Excuses Coach.” He’s a professional certified life coach, a best-selling author, and a podcaster who helps entrepreneurs create winning strategies and take the steps to get what they want in life. It’s all about getting your goals off of your wishlist and taking the steps to actually achieve them, and today he’s telling One Big Tip listeners how to take action.
You may have a list of goals, but what are you doing to achieve them? This episode will help you get clear and specific about what you want to accomplish and make those dreams possible through an action plan.
Alex says it’s time to get the excuses and get real! That’s why he’s sharing the 12-step Dream Mason blueprint for achieving your goals. It’s a fool-proof plan to take your wishlist and turn it into reality, and it’s helpful for any entrepreneur or small business owner, so you won’t want to miss it!
In this episode:
- [1:36] How did Alex make his way to the flourishing career he has today? He shares his journey and tells us it’s all about perseverance.
- [4:58] Alex is the “Anti-Excuse Coach.” He explains why it’s important to cut the excuses and move forward.
- [9:16] One way to get started on reaching your goals is to make sure they’re clear. Alex says to take the opinions out of your goals and add metrics to them.
- [13:02] Alex shares the 12-step Dream Mason blueprint for achieving your goals.
- [24:08] Alex shares a helpful sports metaphor - entrepreneurship is all about being adaptable on your way to your goal, just like winning a championship.
Support the show (https://jeffmendelson.com/onebigtip)
Ean Price Murphy is the founder and CEO of Moxie Bookkeeping and Consulting, where she helps small businesses and creatives manage their finances - all without any complicated software, spreadsheets, or jargon! Moxie is focused on profit first money management because they believe it’s the best possible way for businesses to handle finances. Now, she’s letting One Big Tip listeners in on this secret.
What if rather than subtracting your expenses from your income to calculate your profit, you made sure you always took out your profit first and left the rest for expenses? That’s exactly what the profit first system is all about, and Ean is here to break it all down for us.
Ean says the most important thing about profit first is that you’re giving every dollar a job and a home, and this can make a world of difference in your finances. In this episode, she explains not only how this system works, but also how it’s beneficial for every single business owner - that includes you, so listen up!
In this episode:
- [1:59] Ean shares her journey to the world of bookkeeping and coaching - believe it or not, it started with bankruptcy!
- [5:42] Ean says profit-first money management was the gamechanger for her. She explains exactly what that is here.
- [9:39] What’s the net result of taking the profit-first route? Ean says it’s highly profitable. Overall, it gives peace of mind.
- [12:10] Ean discusses how profit first management translates to her team’s workload. She says it doesn’t cost them much time at all!
- [14:58] Wondering if profit first is right for you? Ean says there’s not a single person it won’t work for.
Support the show (https://jeffmendelson.com/onebigtip)
Travis Bell has been known as “the bucket list guy” for ten years. That’s because he’s made it his mission to help people around the world do the things they’ve always wanted to do with their lives and live with a purpose - and he’s even written a book about it. In this episode, he’s giving One Big Tip listeners his best advice: don’t wait for another second to start checking things off your bucket list today.
Too many people are waiting for an expiration date to be put on their dreams, Travis says. We’re wasting time on things that don’t serve us when we should be spending that time doing the things that make us feel fulfilled. That’s where a bucket list comes into play.
When you listen to my conversation with Travis, you’ll find endless inspiration and get the push you need to start living for yourself and doing the things that you’ve always wanted to do. Start putting your bucket list together today, and start checking things off as soon as possible - and remember: write it all down!
In this episode:
- [2:09] Travis has been known as “the bucket list guy” for ten years now. He explains how that came to be and takes us through his background.
- [6:06] What will you put on your bucket list? Travis says it’s completely individual - what makes you want to get out of bed in the morning?
- [10:06] Travis’s One Big Tip is all about taking action before you’re given an expiration date.
- [15:39] We discuss how the recent changes over the world have opened up opportunities for people to reevaluate their lives and priorities.
- [19:46] What’s Travis’s best advice for those looking to put together and complete their own bucket list? Make sure you actually write it down!
- [23:24] If you want something bad enough, you’ll make it happen. That’s why Travis says to fill your bucket list with the things you’re most passionate about.
Support the show (https://jeffmendelson.com/onebigtip)
Alicia Butler is the CEO and founder of Equilibria Inc, where she helps entrepreneurs and established businesses grow sustainable, socially conscious companies. On top of this, she’s a podcaster, a Lean Six Sigma consultant, and she wrote the very first book on business infrastructure! Now she’s sharing her insights with listeners and telling us all about how using low-tech tools can make all the difference in your business.
Alicia says we have “shiny object syndrome”: when we hear about new technology, we latch onto it before considering how it will actually affect our businesses. As it turns out, some of the most powerful tools are already right at our fingertips - including business cards!
In this episode, Alicia shares her best tips and tricks for starting with low-tech tools and integrating them into the high-tech ones that will help your business thrive. So get out a pen and paper and get started on transforming your business today!
In this episode:
- [1:21] How did Alicia find herself as an author and expert on business infrastructure? She explains her personal journey to us.
- [4:58] We discuss everything that goes into business infrastructure and how it can be applied to a wide range of fields.
- [8:00] Alicia’s One Big Tip is to start off with low-tech processes in order to integrate your high tech. It can be as simple as starting with index cards and stick figures!
- [12:30] Say goodbye to bulky handbooks! Alicia recommends using a website called Notion.
- [16:18] Alicia says it’s important to make sure all of the technology you use can works together for optimal flow.
- [19:13] What are the benefits of implementing these tools? Alicia shares a few: saved time, transparency, and the ability to fill positions and hire freelancers.
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David Dubord is the founder of davidduford.com, a virtual insurance agency where he helps new and experienced agents become top producers. But he has a lot more on his plate, too: he’s the author of three best-selling books as well as a successful YouTuber (with 21,000 subscribers!) and an influencer in the insurance industry. So what’s David’s one big tip for success? It’s all about “seeing the people '' - selling to them, that is.
Many people don’t like selling - talking to people can be hard! But David insists that getting out there and speaking to people in person is essential to making sales and running a successful business.
In this episode, David tells us not only about the importance of selling, but he also shares tips for making more successful sales. He even provides some coaching insight on how he helps clients get out of their limiting mindsets when it comes to selling to people - so if you have a fear of putting yourself out there to make a sale, this is the episode for you!
In this episode:
- [1:22] David explains what he does, how he got to where he is, and how he went from a regular old insurance agent to a successful coach, writer, and influencer.
- [4:37] How has David’s work in writing and creating courses contributed to his own business and revenues? He explains here.
- [6:19] We get into David’s One Big Tip: See the people! The key to sales is talking to people consistently.
- [9:41] Speaking to people is an art that takes time to perfect. David gives tips and explains how he teaches this art to other people. He compares it to jujutsu.
- [12:41] Some people just don’t want to sell. David explains how he gets them into the right frame of mind to “see the people.”
Support the show (https://jeffmendelson.com/onebigtip)
Chad Willardson has a lot on his repertoire. He’s the founder and president of a wealth management firm called Pacific Capital, the elected treasurer for his city, and the author of an Amazon best-selling book titled Stress Free Money: Overcome the 7 Obstacles to Financial Freedom. Luckily for listeners, he’s taking us through a few of those obstacles in order to help lead people to wealth and financial success!
Chad says that without knowing your obstacles, you can never get to your destination. That’s why he’s here to address a few of the most common obstacles that you might not even realize are standing in your own way, from a lack of clear goals to what he calls “financial fast food.”
In this episode, you’ll not only hear examples of these obstacles but also learn how you can start to overcome them in order to make your way to the wealth you’ve always dreamed of. Overall, it’s all about making clear goals, knowing what’s standing in your way, and coming up with a roadmap to get through it.
In this episode:
- [1:25] Chad takes us through his background and gives us an idea of what he does and who he is - not only an author and founder of a wealth management firm but an elected official as well.
- [4:25] We dive into Chad’s one big tip: Facing the obstacles between you and your wealth. He says the most common obstacle is a lack of clear goals.
- [6:37] Chad explains how he helps clients get clear on their goals.
- [8:43] Another major obstacle is “financial fast food” - this is buying into what the latest news tells you to do with your money rather than thinking of your own position, plans, and needs
- [9:50] Letting your feelings get in the way is another huge obstacle, Chad says.
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Chester Santos, also known as the International Man of Memory, is the world's leading memory skills expert. He uses his skills to teach memory techniques to people all over the world in a range of different industries - because anyone is capable of doing amazing things with their mind! Now, he’s here to give a lesson to One Big Tip listeners and explain how memory skills can be a major key to success in your business.
You may not think of memory skills as a top priority when it comes to business, but Chester says sharpening your mind is one of the best ways you can move forward as an entrepreneur - and even charge more money. That’s because when you have a strong memory, you’re more impressive, more confident, and better able to demonstrate your expertise.
In this episode, Chester tells us all about the importance of memory and even walks us through a technique that listeners can try at home to sharpen their own brains! You’ll learn how to use memorization to position yourself as an expert in any scenario - no matter what industry you work in - and you’ll be well on your way to impressing potential partners and clients!
In this episode
- [1:24] How do you find yourself as a memory skills expert? Chester explains his background in the field.
- [3:15] Wondering what industry memory skills work best with and who is able to sharpen their own? Chester says anyone in any industry is able!
- [7:30] Chester leads me through a memory exercise that listeners can try along at home.
- [12:42] Chester explains that the key is attaching a story and visualization to the points you need to memorize.
- [15:50] We discuss how memory skills are helpful in business. In short, sharp memory positions you as an expert in your field, which allows you to make bigger bucks!
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Kris Ward is the author of Win the Hour, Win the Day, as well as the founder of the framework behind it. She’s created a four-week productivity plan that helps overwhelmed entrepreneurs become more efficient and reclaim their lives by creating their W.I.N. - what is next - team. Now, she’s ready to share some of her productivity knowledge with One Big Tip listeners.
Chances are you’re spending more time on web admin tasks than you should be; Kris said entrepreneurs should be spending 60% of their time creating, while only 40% of it should be going towards administrative tasks. That’s why she says one major key to success is to delegate those tasks to a great team!
In this episode, you’ll learn all about how to implement Kris’s 40/60 framework into your own business so that you can spend more time doing what entrepreneurship is really all about: creating! From super toolkits to incredible team members, Kris and I discuss all the necessary tools.
In this episode:
- [1:10] Kris gives us a look at how she got started working in team building and productivity.
- [3:09] Kris says that while time management is a big part of productivity, many people don’t realize how important team building and delegation are.
- [5:10] Are you spending too much time on admin tasks? Kris says you should be spending only 40% of your time on web admin and 60% creating.
- [7:19] Wondering how you can implement Kris’s 40/60 formula? She explains what she calls a “super toolkit,” which is created to help compress procedures.
- [10:06] So, what are Kris’s tips for building a great team and delegating admin tasks efficiently? She shares her knowledge here.
- [12:33] Kris and I discuss how helpful it can be to delegate tasks - even the ones you think only you can do well!
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Brian Lovegrove isn’t only a leadership developer and results coach; he’s also an Amazon bestselling author and a partner to some of the biggest names in the personal growth and leadership training industry. It’s safe to say Brian knows a thing or two about finding success in all areas of life - which is exactly what he’s here to talk about. In this episode, Brian shares one key to personal growth: a journal!
Maybe you’ve already heard a lot of buzz around journals, but Brian is here to share some great concrete tips for getting the most out of your personal journaling process - and he’ll also share his five steps to success along the way.
In this episode, Brian and I discuss not only how powerful of a tool a journal can be for personal growth and success, but also how to use your journaling process as a framework for real, actionable steps you can take in your daily life. If you’ve been putting off starting a journal or have doubts in the process, this episode is sure to give you the push you need!
In this episode:
- [1:14] Brian explains how he first became interested in personal development coaching and exactly what he does.
- [5:38] Success isn’t just about reading the right books! Brian gives tips for actually getting started on your personal development. He says the most important thing is to take action.
- [7:36] Brian breaks down his five steps to success: get clarity, get committed, take action, take accountability, and continue to master your skills.
- [11:09] Brian’s One Big Tip is to journal your way to success! He explains the importance of journaling here.
- [12:53] Brian says one of the most helpful parts of journaling is evaluating your experiences. He explains what this means and how it helps push you forward.
- [17:14] Why is writing things down such a powerful tool? Brian explains why getting things out of your head and on paper is such a helpful practice.
- [18:33] While a journal is a great tool, Brian reminds us that we need to back it up with actions.
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As the VP of marketing at clean.io, self-proclaimed serial startup marketer Kathleen Booth has found a way to combine her passions for media, marketing, and cybersecurity. After spending 12 years in the digital marketing agency world, Kathleen now works with clean.io to help businesses optimize their revenue and buyer experience by taking back control of their websites through cybersecurity. And today, she’s sharing how one One Big Tip listeners can do the same.
Building trust with your customers is one of the most important parts of running a business, and it’s especially important when it comes to optimizing your user experience. Today, Kathleen says, a huge part of that trust is built through digital engagement - which is why taking control of your website with cybersecurity is more important than ever.
When you listen to this episode, you’ll learn all about the importance of cybersecurity, the risks at hand, and what you can do to take back control and increase your profit margin along the way. Kathleen says the number one step to take is to educate yourself. So start today!
In this episode:
- [1:32] Kathleen gives us a look at her background and how it led her to work with clean.io. She says clean.io combines her three passions: marketing to marketers, media, and cybersecurity.
- [5:38] Kathleen says one of the first things she looks at for businesses is what tasks they can automate.
- [9:34] Kathleen’s One Big Tip is all about the customer experience related to cybersecurity. Here, she discusses the importance of building trust with your customers through digital engagements.
- [11:00] Kathleen discusses some of the risks at hand when it comes to running a website, from third-party codes to client-side injections.
- [17:47] So how do we go about tackling the problem? Kathleen says it’s important to educate yourself, ask a lot of questions, and look into tools you can use to protect your website.
- [23:00] Looking for a good place to start when it comes to educating yourself? Kathleen suggests the Department of Homeland Security’s resources. The key is to find a resource you trust.
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Rocky Lalvani works as a chief profitability officer for small business owners, helping them transform their businesses from cash-eating monsters to money-making machines! The best part is that the owner is always paid what they should. Today, Rocky’s breaking down the key to managing your cash efficiently. It’s called profit first, and you’ll definitely want to hear about it!
If you find yourself fearful when it comes time to check your business’s numbers or frequently bogged down by expenses and taxes, you’re not alone. But there’s a way to make it a little easier on yourself. Profit-first management is about using multiple accounts to ensure your income is flowing to all the right places - and to ensure that you’re always getting paid!
In this episode, Rocky breaks down what profit first cash management is, why it works so well, and how you can implement it in your own business. You’ll be surprised how much more confident and financially secure you feel when you use this system - even when tax season rolls around!
In this episode
- [1:39] Rocky explains his background and how he came to focus on profit-first management.
- [4:10] How do you get started with this financial process? Rocky walks us through - it’s all about opening multiple bank accounts for profit, income, taxes, and expenses.
- [8:40] Still struggling to get on board with this system? Rocky explains how it works using Parkinson’s Law and the Peredo Principle.
- [12:51] Handling expenses can be tricky. Rocky explains how to stay on top of it all - it’s always good to have a buffer!
- [16:15] Wondering what the net result is of handling your finances this way? Rocky says that after six months, business owners tend to be more confident, less fearful, and ready to handle their numbers.
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Benny Nachman is a self-proclaimed serial entrepreneur and a payment industry veteran. His third and most recent endeavor, Jassyby, is a fintech startup designed to help teens and children manage their money and learn important financial skills along the way. Throughout all of his experiences in the startup industry, Benny has learned one huge tip: hire above your skillset for long-term success. He tells us all about it in this episode.
Too often, business owners settle for a team that’s less skilled, but more affordable to hire. But Benny says building a team of the best possible people you can surround yourself with is the number one key to success.
When you listen to this episode, you’ll learn all about why it’s so important to have a team of highly skilled individuals and how settling can hold you back in many ways - especially when it comes time to scale your business. We also take some time to discuss Jassby, Benny’s latest startup, and the importance of teaching kids about money. Overall, it’s an episode every entrepreneur needs to hear!
In this episode
- [0:57] Benny gives us the rundown on Jassby. It’s his third start-up and he created it to teach kids how to manage their finances.
- [4:40] Benny says educating children on money in a way that works for them is urgent. Here, he explains how he tapped into that and how it led to Jassby.
- [9:03] Benny discusses how kids and younger teens are underserved when it comes to financial services and financial education.
- [12:29] Benny says one of the most important keys to success is to surround yourself with the best people and build an incredible team - even if it’s expensive!
- [13:55] Too often, Benny explains, people settle for cheaper options. He urges listeners to never settle when it comes to their team, and to hire a manager on day one!
- [14:53] We discuss how a lower grade team limits you in the long run, especially when it comes to scaling.
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Andy Cabasso is both a lawyer and the co-founder of an all-in-one platform for link building and digital PR outreach called Postaga. He first got involved with digital marketing when he saw a lack of marketing agencies that suited his needs - so he decided to start his own! Now he’s focused on delivering not only great content but also great customer service. That’s why his One Big Tip is all about perfecting your customer service procedures.
Andy says that every business should be delivering incredible customer service - it can make all the difference for your customers, and, in turn, your own success. That’s because providing quality customer service is what will turn your customers into evangelists.
In this episode, Andy breaks customer service down into two facets: offensive and defensive. He shares tips for handling both in order to create the best possible experience for your customers and leave them happy to spread the word about your business. We’ll even cover details like specific software to use along the way. This is a conversation any business owner and entrepreneur can benefit from, so give it a listen to learn how you can keep your current customers satisfied and even bring in more!
In this episode
- [1:11] Andy shares the story of his journey from working in law to creating a PR and digital marketing firm.
- [3:53] We discuss the importance of good digital marketing - even for those who think they don’t need it.
- [7:41] We dive into Andy’s big tip, which is all about delivering great customer service.
- [10:00] Andy says there are two facets of digital marketing: offensive and defensive. He breaks both of these down and shares tips for mastering them here.
- [13:11] When it comes to customer service, you need to handle both the human aspect and the software and systems you use. Andy shares tips for both.
- [15:37] How do you measure success in customer service? Andy explains here.
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Brian Brogen has over 25 years of experience in the construction industry, but his true passion lies in team-building. He works to help clients improve their communication and productivity as a coach, trainer, and speaker. Brian has found great fulfillment and success as a personal mentor for others, and now he’s telling listeners how they can do the same.
Brian says many people believe they don’t have what it takes to be a mentor. Maybe you’re one of those people! However, he’s here to tell you that anyone can - and everyone should - give mentoring a shot.
When you listen to this episode, you’ll get an inside look at Brian’s personal mentorship journey, and you’ll also learn all about the importance and power of being a mentor. If you’re not sure where to start, Brain has tons of great advice for making an impact on people you see potential in. Your voice is a gift that should be shared, and you can start sharing it today!
In this episode
- [0:58] Brian takes us through his background and his path to being a coach, trainer, and speaker.
- [2:27] Brian found his passion for mentoring in the ACE mentor program. He explains a little bit about that here.
- [7:27] Brian’s one big tip is to be a mentor! He speaks about the power and importance of mentoring here - and explains how everyone can be one.
- [9:58] Want some advice for being a great mentor? Brian says the key is to remember that every individual is different; what works for one person may not work for another.
- [11:15] Brain shares a personal mentoring success story.
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Dr. Kelly Henry is a retired chiropractor who’s taken on the role of a customer service consultant - also known as the Customer Service Doctor! Kelly is also the author of Define and Deliver Exceptional Customer Service. Although chiropractic and customer service consulting may not sound like they go hand in hand, Kelly’s found a great passion and career path as a coach, and now he’s here to share some of his knowledge with One Big Tip listeners.
Kelly’s One Big Tip is as simple as it gets: hire a coach! This may sound like a large expense to you - maybe you believe you can’t afford it. But in this episode, Kelly tells us all about how the benefits of a great coach add up to be an incredible investment rather than an impossible expense.
In my conversation with Kelly, we discuss exactly how he got into customer service after his chiropractic career and we cover the benefits of hiring a great coach. Kelly even gives advice for how to get the most out of your relationship with your coach - he says the key is to really put the work in. If you’ve been putting off hiring a coach to help you with your business endeavors, you won’t give it a second thought after listening to this episode!
In this episode
- [0:57] Kelly gives us a look at his background, including his shift in careers.
- [4:20] Kelly explains why he chose to pursue customer service: he saw a lack of great customer service protocols and he wanted to change that.
- [8:00] Kelly’s One Big Tip is to hire a coach! Here, he shares how much of an impact coach have made in his own life and all of the ways in which they can help you.
- [10:00] Kelly says that coaching is an investment rather than an expense - but the key is to listen to the advice they give you and put in the work!
- [13:24] Curious about the great advice Kelly has received from coaches? He shares some here: don’t take everything personally, and remember that you can’t please everybody.
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Luke Shankula is the CEO and Leading Mortgage Marketing Expert at Paragon Digital Marketing, where he and his team help clients systemize their work and go beyond lead generation. While Luke works in the specific niche of mortgage lending, he has a wide range of knowledge about digital marketing that can apply to any industry - and luckily for listeners, he’s sharing some of that knowledge today!
Don’t bite off more than you can chew! Despite what big names may be suggesting, Luke says that when you’re just getting started with building your business’s online presence, it’s best to master one or two social media platforms rather than taking them all on at once.
In this episode, you’ll not only learn about the importance of creating a digital strategy and focusing on the platforms that work best for you, but you’ll also hear all of Luke’s tips for posting content that will bring in your ideal customers. It’s all great information for anyone looking to grow a great online presence!
In this episode
- [2:12] Luke shares his story and tells us how he became a digital marketer for the mortgage lending industry.
- [6:17] Luke explains the type of work he does at Paragon - while they don’t do custom builds for each client, they’ve been able to create a proven lead generation machine.
- [11:19] Luke’s one big tip is all about creating a digital strategy. When it comes to getting started, he suggests mastering one or two platforms that work well for you.
- [17:21] How do you attract clients in a competitive market? Luke says you shouldn’t always sell on price, but rather focus on framing yourself as an expert and posting content that attracts like-minded people.
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Dr. Joseph Sallustio is the chief operating officer of Claremont Lincoln University, a fully online graduate institution offering degrees focused on ethical leadership. He’s also the co-founder of the EdUp Experience Podcast. When the pandemic hit last year and Dr. Sallustio found himself working from home like the rest of us, he started putting more work than ever into his LinkedIn profile. Now he’s sharing his top tips for the platform!
How do you use LinkedIn - Do you create and post your own content? Or are you more of a lurker? Whatever your online presence entails, Dr. Sallustio has tons of great tips for making the most out of it.
In this episode, you’ll learn about some lesser-known features that can really help you up your LinkedIn game, from allowing others to follow you to utilizing the “featured” section. Today, the internet is more integral to the way we do business than ever, so there’s no better time to hear Dr. Sallustio’s tips!
In this episode
- [2:01] Dr. Sallustio shares the story of how he got to where he is today and we discuss the power of online school.
- [5:23] We dive into Dr. Sallustio’s one big tip, which is all about utilizing LinkedIn; he first discusses the importance and/or creating and sharing content on the platform.
- [7:55] Dr. Sallustio tips listeners off to a lesser known LinkedIn feature - you can change your “connect” button to a “follow” button!
- [11:22] Are you utilizing the “featured” section on your LinkedIn profile? Dr. Sallustio says it’s a great tool!
- [12:50] What sort of content will get you the best engagement on LinkedIn? Dr. Sallustio says it’s all about authenticity.
Support the show (https://jeffmendelson.com/onebigtip)
Stephen Somers is the co-founder of Marketplace Superheroes, where he helps people all across the globe learn how to sell their own products on Amazon. Together, he and his co-founder have helped over 7000 people create multiple income streams online! But Stephen’s One Big Tip today is about a different type of stream - live streams!
Social media is one of the most important aspects of running a business, and when it comes to making sure your content is seen, engagement is the number one factor. That’s why Stephen urges listeners to host live streams and encourages high amounts of interactions from viewers.
Still not sold on the live stream idea? By the end of this episode, you will be! In our conversation, Stephen covers everything from the incredible impact of live streams to the logistics of hosting your own, bringing in engagement, and even using them as a way to make money. It’s the perfect introduction to live streaming for anyone who doesn’t know where to start.
In this episode:
- [2:04] Stephen takes us through his entrepreneurial journey, from researching business tips online to running his own business, Marketplace Superheroes.
- [7:55] Stephen’s One Big Tip is all about the power of live streaming. He says it’s an incredible tool for communicating with your audience.
- [11:35] Stephen says the key to a great live stream is asking for large amounts of interaction from your audience. He shares examples here.
- [14:35] Can you make money from live streams? Stephen says the answer is YES! He explains how.
- [16:15] Why is engagement so important? Stephen says it will ensure you continue to show up on people’s feeds.
- [18:13] To repurpose or not to repurpose? Stephen discusses steps you can take when the live stream is over.
- [20:20] The right software is a vital component of live streaming. Stephen uses Streamyard.
- [22:24] Anyone can live stream! Stephen and I discuss how individuals can take matters into their own hands and handle the whole process.
Support the show (https://jeffmendelson.com/onebigtip)
Jose Quiroz knows digital marketing; he has nearly a decade of experience in the industry under his belt, and today he designs digital sales systems to provide maximum online sales with minimum efforts. Now, Jose’s sharing one huge tip with listeners to help you scale your business even more effectively.
There are many popular scaling frameworks that incorporate three main phases. Whether you know it as the “crawl, walk, run,” or the “test, learn, scale” approach, Jose says all of these processes are failing to list one key step: a learning phase that comes before you begin testing, not just after!
Jose says in order to scale as effectively as possible, you have to take time to learn about your audience--as well as your own brand, service, mission, and more--before you begin testing any strategy. In this episode, you’ll hear exactly why this additional learning phase is so important and how to implement it into your own framework. Jose walks listeners through the entire process, from that first learning phase to the moment you’ll finally scale. You’ll hear step-by-step, actionable tips you won’t want to miss!
In this episode:
[2:13] Jose introduces himself and gives us a look at his background - he says that while he is an entrepreneur and business owner, he is an immigrant first.
[4:01] Jose gives us an idea of the work he does in the digital marketing world.
[5:50] We begin to break down Jose’s big tip, which is all about learning about your brand and your audience to create a strategy, testing that strategy, learning more, and, finally, scaling.
[8:50] Jose shares research strategy tips for understanding your audience.
[12:20] So how do you go about testing your strategy once you get through the first learning phase? Jose discusses his tips.
[15:50] The final step of this process is scaling. Jose introduces some of his favorite ways to scale.
Support the show (https://jeffmendelson.com/onebigtip)
Ken knows a great deal about SEO, as he’s been in the business for years. But when you listen to this episode, you won’t just hear all of his great insider knowledge and tips on the subject - you’ll also get some great advice for life with what Ken calls “the Sevens.”
Ken says you should take some time to ask yourself what you would do if you had seven years to live. How about seven months? Seven weeks? Days? Hours? Minutes? The things you should be prioritizing today and every day lie in your answer to those questions. Listen on to hear all about the value this practice can add to your life!
In this episode
- [1:53] Ken tells the story of how That! Company came to be - including its unique name.
- [4:21] Ken shares a bit about his background in SEO.
- [8:47] SEO has evolved a lot over the years. Today, Ken says, it’s all about monitoring user behavior.
- [12:31] How do you know which SEO firms to trust? Ken says you should always have them do an initial analysis.
- [15:25] Ken’s one big tip is using a framework called the “sevens.” It’s all about asking yourself what your priorities would be if you have seven years, months, weeks, days, hours, or even minutes to live.
- [25:35] How can utilizing the sevens affect your life? Ken says it brings more of a sense of accomplishment and allows you to define your legacy.
Support the show (https://jeffmendelson.com/onebigtip)
Don’t let setbacks keep you from moving forward - turn them into rocket fuel! In this episode, C-Roc explains not only how he achieved this in his own life, but also how the concept can be applied to anyone, no matter what they’re experiencing.
C-Roc has tons of helpful tips for continually moving forward no matter what life throws at you. When you listen to our conversation, you’ll learn how to turn toxic situations into something fruitful, why it’s so important to have a clear image of the life you want, and how to make decisions and take opportunities that will get you there.
In this episode
- [2:01] C-Roc shares how he made his way from a broken home to the incredible life and career he’s built.
- [5:53] C-Roc introduces his concept of turning the negative aspects of your life into rocket fuel that moves you forward.
- [9:59] Mike says the first step to turning your setbacks into rocket fuel is to take care of yourself and to get clear about the ideal life you want.
- [11:30] Mike recommends auditing your life on setbacks and taking a look at the opportunities they’ve lead to.
- [15:40] How do you know which opportunities are the right ones to take? C-Roc says to look at intentions and counter-intentions, and look at how each option fits into your ideal life.
Support the show (https://jeffmendelson.com/onebigtip)
When Tyler took six weeks off of work after having his second child, his business’s sales skyrocketed - that’s when he realized that stepping back, working less, and hiring experts to handle the important things was the best thing he could do to help his business grow. It may be the best thing for your business too!
In this episode, Tyler and I discuss the importance of automating and delegating. Tyler also shares tips for finding the most qualified experts to handle each area of your business so that you can have peace of mind knowing it’s in the best hands. It’s a conversation every overworked entrepreneur needs to hear!
In this episode
- [2:01] Tyler gives us a short version of his long journey to where he is today: owning two companies, working the least he’s ever worked, and making the most he’s ever made.
- [7:00] We begin to break down Tyler’s One Big Tip, which is all about building, automating, and delegating.
- [9:25] Tyler says it’s important to know enough about every part of your business in order to hire the right people to handle it.
- [12:30] Tyler explains how he dealt with the frustration of the hiring process and how he learned to take a step back and feel comfortable putting the work in someone else’s hands.
- [15:37] When it comes to managing risks and getting maximum results with minimum time, Tyler says working with an agency is a great way to go.
Support the show (https://jeffmendelson.com/onebigtip)
As someone who spent a decade in senior marketing and communication roles in fortune 500 companies before finally landing in her current role as the director of coaching at Win Without Pitching, Shannyn Lee has seen her fair share of pitches. Now she’s here to tell listeners about one of her top-selling secrets: silence! Shannyn’s tip is all about knowing when to be quiet.
Want to know how staying quiet can help you make better sales? In this episode, Shannyn breaks down the value that silence can bring to your conversations. Not only does allowing moments of silence shift the focus to your client, it also allows you to be viewed as more caring and more strategic!
We’ll even dive into what comes after that silence and discuss how to deal with inevitable objections. By the end of this episode, you’ll not only know how to utilize the superpower of silence, but also how to bring the right attitude to the tactic, position yourself as an expert rather than a vendor, and always sell with integrity.
In this episode
- [1:53] Shannyn tells us about her career journey and how she ended up joining the Win Without Pitching team.
- [4:21] It’s time to ditch the pitch and sell differently! Shannyn explains why.
- [5:47] Shannyn’s one big tip is all about knowing when to be quiet. Here, she discusses the value of silence while selling.
- [6:47] How does being quiet help you sell? Shannyn says it puts the attention on the client and allows you to be seen as more strategic and caring.
- [8:34] So how should you deal with objections? Shannyn explains that the key is to surface them early on in the conversation.
- [11:35] Shannyn discusses key components of great selling, like positioning yourself as an expert and demonstrating selectivity.
Support the show (https://jeffmendelson.com/onebigtip)
Raj Goodman Anand is the founder of a content writing service called Goodman Lantern, where he and his team help businesses sell better and grow faster. Raj is also an engineer and the founder of three start-ups - so he knows a thing or two about what goes into building a great, long-lasting team for your business. His biggest tip? To hire people who are aligned with your company’s core values.
A few years ago, Raj fired his entire technology team and rebuilt it completely; he realized the people on his team weren’t aligned with his core values but were instead driven by money and short-term tasks. Today, he says Lantern’s core values serve as a yardstick for not only each person they hire but every decision they make, too - and it’s made a world of a difference.
In this episode, you’ll learn all about the benefits of allowing your own company to be driven by core values, how to hire the right people who are aligned with those values, and the importance of fostering a long-term relationship with your team and your clients. Because, as Raj says, that long-term commitment and understanding are where the magic happens.
In this episode
- [2:18] Raj explains how he began his career as an engineer and eventually started his own company.
- [5:06] Raj discusses part of his thought process that goes into starting a business.
- [7:20] Raj’s one big tip is to hire people who are aligned with your company’s core values. Here, he discusses the importance of being driven by those core values and how to incorporate them into your hiring process.
- [13:32] Raj talks about the value of building long-term relationships with both your team and your clients and gives tips for fostering them.
Support the show (https://jeffmendelson.com/onebigtip)
Eric Twiggs is a founding partner and president of the What Now Movement, the host of The 30 Minute Hour Podcast, and the author of The Discipline of Now: 12 Practical Principles to Overcome Procrastination. Overall, Eric aims to build high-performing entrepreneurs, authors, and career professionals who are equipped to handle all of life’s curveballs. In this episode, he’s here to help One Big Tip listeners eliminate procrastination and get more out of every day.
Say goodbye to procrastination! We all struggle with it from time to time, but for some of us, procrastination levels can become overwhelming. That’s where Eric’s tips come in. If you find yourself simply unable to tackle the tasks on your daily to-do list and don’t know where to start, this is the episode for you.
Eric has tons of actionable tips up his sleeve. When you listen to our conversation, you’ll not only learn how to get down to the source of your procrastination and uncover its triggers, but also how to overcome those triggers, set better goals, and finally accomplish those goals when you want to.
In this episode
- [1:49] Eric introduces himself, gives us a look at his work and background, and explains how he got interested in finding solutions to procrastination.
- [4:18] Eric says the key to tackling procrastination is to first become aware of it, its patterns, and what triggers it - whether it's task aversion, anxiety, or a number of other things.
- [5:52] Eric discusses some common procrastination triggers, from your circadian rhythm to perfectionism.
- [7:48] What’s the next step to take after you identify a possible trigger? Eric says to focus on the process rather than the outcome.
- [9:11] Eric says the most basic thing you can do is get into the habit of making an appointment with yourself. Putting a task on your calendar increases your likelihood of doing it by 80%!
- [11:40] Eric introduces a technique he calls the Twiggs top five: each night, write down the five most critical things you need to do for the next day.
Support the show (https://jeffmendelson.com/onebigtip)
Allyson Blythe is a certified life coach who proves both individual group coaching and therapy services, workshops, and seminars. She’s even the author of her very own book, titled Misunderstood: Rewriting the Rules of Dignity and Respect. Today, Allyson is here to share some of her wisdom with listeners; her One Big Tip is all about unlocking your most authentic self through a process called self-defining.
Allyson says that too often, our conceptions of wealth, happiness, and success come from outside influences - we try to fit a mold that other people have made for us. But the real key to finding the most success and happiness for yourself is to look inward.
If you want to live your life and run your business the way you truly want to, rather than the way other people expect you to, it’s time to dive into Allyson’s self-defining process. In this episode, you’ll learn all about what it means to self-define, why it’s so important, and how to do it for yourself - from setting your own goals to honoring yourself by following through.
In this episode
- [1:53] Allyson tells us a little about her background, her work, and her book, Misunderstood: Rewriting the Rules of Dignity and Self Respect.
- [4:22] Allyson explains why self-defining is so important and how you can decide for yourself what you want your life and your business to look like.
- [7:55] So how do you go about defining yourself? Allyson says she’s a firm believer in putting pen to paper to determine what your own personal definitions are.
- [10:55] Allyson discusses the roles that gender can play in the definitions and expectations other people have for us.
- [12:10] Once you put pen to paper, Allyson says the next step is aligning your behavior, honoring yourself, and taking responsibility.
- [16:03] What happens when you start to self-define? Allyson says the net result is an incredible element of authenticity.
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Merrily’s one big tip for hiring the best team possible is to hire based on talent rather than location. She says a hardworking, talented employee can work from anywhere. Many businesses have learned this as they’ve shifted to remote work during the pandemic, but CoreCubed has been hiring remotely for years.
Want to hire a great remote team for your own business? Listen on! In this episode, Merrily explains how to handle the hiring process remotely and shares tips for ensuring that someone is a great fit for your team.
In this episode:
- [1:48] Merrily tells us a bit about her background in at-home healthcare and breaks down the concept of her business, CoreCubed.
- [4:45] Merrily’s One Big Tip is to hire based on talent, not location - because the best people to work for you are not always the closest in proximity.
- [7:59] So how do you hire someone you’ve never met? Merrily breaks down some tips for remote hiring: pay attention to talent, ethics, and skill set.
- [10:24] Merrily explains how she measures talent. She also recommends hiring people who are willing to learn and add value to the company.
Support the show (https://jeffmendelson.com/onebigtip)
Self-proclaimed serial entrepreneur Tony DiMatteo is the CEO and co-founder of lottery.com, sports.com, and wintogether.org. Tony works on global initiatives and the development and execution for each of these companies’ long-term strategies, and on top of all this, he’s a sought-after industry speaker and thought leader. His biggest piece of advice for all entrepreneurs? Trust your judgement!
Tony says it’s imperative that CEOs and entrepreneurs always trust their judgment. Will your judgment always be right? Of course not! But making mistakes is how you grow and learn to sharpen your judgment - and that’s how you start to make better decisions.
In our conversation, Tony discusses the important role a CEO plays in a company and why it’s so important for them to take initiative and make fast decisions based on their judgment. Because at the end of the day, you’re the one who calls the shots, and wisdom is all about learning from experience.
In this episode
- [1:22] Tony gives us an overview of his entrepreneurial journey.
- [4:42] How did he muster up the motivation to ditch his role as an employee and step into CEO? Tony shares wisdom here.
- [7:31] Tony’s One Big Tip is to trust your own judgment - even though it may be wrong! He also explains that as CEO, you must defer praise and take the blame.
- [12:02] Tony shares a story of a time when he didn’t trust his judgment but should have.
- [17:55] Tony explains how wisdom comes from making bad decisions and learning from them.
Support the show (https://jeffmendelson.com/onebigtip)
Throughout their careers, Dina and Don have found that the key is to define the problem (not just its symptoms!) in order to come up with the best possible solution. This doesn’t just apply to their touring struggles; it’s extremely useful when it comes to digital marketing as well.
In this episode, you’ll learn all about the importance of defining and breaking down problems, how to recognize what isn’t working, and the power of knowing your demographics and keeping your eye on your communication objective. Whether you’re touring the world or just tackling your latest campaign, Dina and Don’s tips are useful for any entrepreneur.
In this episode
- [2:09] Dina and Don share the story of their musical journey and the path to their business careers.
- [7:32] Dina says that the challenges she and Don have run into have helped propel them forward and form important business relationships.
- [11:19] Dina and Don’s tip for solving any issue is to define problems rather than just the symptoms of problems. They explain how this can be applied to digital marketing.
- [15:07] How can you recognize what’s not working in your marketing? Dina and Don keep an eye on things with tools like Google Analytics.
- [16:28] Dina explains the importance of knowing your demographics.
- [18:45] Dina says you have to know when and how to pivot your marketing based on your communication objective.
Support the show (https://jeffmendelson.com/onebigtip)
Elena has learned from firsthand experience that the key to success isn’t to spend a bunch of money on services you may think you need. In fact, she’s spent over $50,000 only to find out that much of what it went towards were things she didn’t need at all.
Elena says the trick to making smart decisions with your money when it comes to entrepreneurial services is to stop buying solely out of excitement and emotion; do your research and make sure you trust the person you’re buying from. In this episode, she breaks it all down so that you’ll be able to feel confident about what you’re spending your money on - and spend a lot less of it!
In this episode:
- [1:52] Elena gives a look at her background, how it led her to found Transform International, and how she helps a range of people transform their businesses into empires.
- [5:41] We break into Elena’s One Big Tip: Don’t spend thousands of dollars on entrepreneurial services! Elena shares her own trials and experiences with this.
- [8:15] How do you know when a service is worth spending money on? Don’t just buy out of excitement - Elena says the key is to trust who you’re buying from.
- [9:36] Elena says you should never hire someone without asking for a way to contact at least one person who has left them a review - this will ensure you know what you’re buying.
- [12:25] Elena discusses the importance of looking past someone’s online presence and getting proof of the quality of their services.
- [14:24] Elena explains how she leads clients at Transform International to the highest amount of professionalism, integrity, and quality.
- [19:20] Elena shares how she works with clients who are lacking certain skills that may be holding them back.
Support the show (https://jeffmendelson.com/onebigtip)
Terrell Turner is a CPA, an experienced financial leader, and a content creator focused on making complicated money topics simple and easy to understand. He’s also a partner in the TL Turner Group, where he provides fractional CFO services and helps clients make smart money decisions. Today he’s sharing one major tip for anyone looking to scale their business.
Terrell says the key to scaling smart is keeping your gross margin in mind. This is the money that’s leftover after you’ve subtracted everything it cost you to deliver a product or service from your sales price, and it can be used to cover overhead costs and invest back into your business.
In this episode, Terrell not only explains exactly what gross margin is and why it’s important to keep in mind when setting your prices, but he also shares tips for increasing it and ensuring you’re staying smart as you scale. You’ll learn how to calculate your gross margin, figure out the best financial moves to make, adjust your prices as needed, and bring in money to invest back into your business as it grows bigger than ever.
In this episode:
- [1:47] Terrell gives us a look at his background and explains how he came into his career as a fractional CFO.
- [3:06] Don’t quite understand the difference between accounting and finance? Terrell breaks it down: finance applies accounting knowledge to develop plans and strategies.
- [6:07] Terrell’s one big tip is to scale with gross margin in mind. He explains exactly what this means, why it’s important, and how it can be implemented.
- [9:35] Want to increase your gross margin? Terrell shares a process: Figure out which of your products or services have the highest gross margin and how you can market them more, then take a look at how you can raise the gross margins of your other products.
- [10:47] Terrell suggests developing base-level products and premium ones that cost more to save you money and increase your gross margin.
- [13:56] Still want to go above and beyond with your services while keeping an eye on costs? Terrell explains how you can.
Support the show (https://jeffmendelson.com/onebigtip)
Thom King is the Chief Food Scientist and CEO of Icon Foods, as well as a self-proclaimed serial entrepreneur with a passion for creating. While Thom has a lot of projects on his plate, he has one secret weapon for handling it all: journaling. That’s why keeping a journal and using it to set goals is his One Big Tip!
Thom says journaling, much like meditation, is a practice. In this episode, he shares tons of great tips for implementing that practice into your own life, from journaling at the same time every day to asking yourself a question to get the words flowing.
Thom also shares tips for using your journal to set goals and create action plans. The key is to keep your intentions actionable and to let go of your expectations. When you follow Thom’s tips, you’ll be sure to reach your desired outcome with a little bit of patience and flexibility!
In this episode:
- [2:17] Thom gives us a quick look at the long list of roles in his repertoire and explains why he has so much on his plate - he feels most fulfilled when he is constantly creating as an entrepreneur.
- [7:40] Thom shares his tips for journaling. He says it’s a practice that you should do at the same time every day. Don’t know where to start? Ask yourself a question!
- [10:04] Thom shares his goal-setting process, which is a big part of journaling: set an intention, create an action plan, and adjust it as needed.
- [10:58] Thom says letting go of expectations and outcomes is important when journaling and goal-setting.
- [11:57] We discuss the importance of actionable intention.
- [15:47] Thom discusses optimism and the ways in which we can learn and grow from our mistakes.
Support the show (https://jeffmendelson.com/onebigtip)
Jonathan DeYoe found a way to mesh his passion for philosophy with a finance career when he founded Mindful Money wealth management, financial planning, and client education. He’s also the best-selling author of Mindful Money: Simple Practices for Reaching Your Financial Goals and Increasing Your Happiness Dividend. All in all, Jonathan is a huge advocate for the power of mindfulness and planning, and today, he’s sharing how both can change your business and your life.
Jonathan says the most important part of reaching your goals is to plan the steps you need to take to get there - starting with the ones you can take today. That’s why his One Big Tip is to worry less about the outcomes and focus more on the inputs!
In this episode, Jonathan explains the importance of mindfulness and shares tips for how you can set yourself on the path to your goals today. He even takes us through his own planning process and shares all the benefits that thoughtful planning can bring into your life and your business. It’s all about making little changes each day - and the payoff is well worth it!
In this episode:
- [1:41] Jonathan shares how he got started in wealth management and how he found a way to link this with his background in philosophy and religious studies.
- [3:37] What’s the link between mindfulness and finance? Jonathan breaks it down and explains how mindfulness helps us step out of our emotional biases when it comes to decision-making.
- [9:30] We dive into Jonathan’s One Big Tip: Focus more on inputs and less on outcomes!
- [11:45] Jonathan says the key to planning is to understand where you want to go and figure out the building blocks to get there.
- [13:47] So how should you go about planning? Jonathan explains his own annual goal-setting visualization process.
- [15:58] Wondering what sort of successes can come from a planning process? Jonathan shares the ways it’s changed his own life.
- [17:47] We discuss how goals can take a long time to reach - that’s why it’s important to take it day by day.
Support the show (https://jeffmendelson.com/onebigtip)
Nate Turner is the co-founder of a tech-enabled content optimization company called Ten Speed, where he and his team help companies improve their organic positions and get more traffic, leads, and revenue - all by optimizing the content that’s already on their site. Now Nate’s here to tell you how you can do the same for your business.
Nate says content optimization is an ongoing process, meaning you should continually check up on older posts and pages to make sure they’re reaching their full potential. There’s a good chance that content performance will decay over time, so it’s important to keep an eye on the data. Luckily, he’s sharing how to do that, and how to use that data moving forward.
In this episode of the One Big Tip podcast, Nate explains the optimization processes he uses at Ten Speed and how you can implement them into your own business practices. Our conversation is full of great tips and tools you’ll definitely want to hear if you’re looking to bring in more traffic and leads!
In this episode:
- [1:42] Nate tells us about his background and how it led him to found Ten Speed.
- [3:09] We get into Nate’s One Big Tip: how to be a leader in content marketing.
- [6:49] Nate shares how to prioritize what content needs to be optimized and what needs to happen to it - you should consider both quality and quantity.
- [8:05] Nate explains that looking at factors like page elements and site navigation is also an important part of content optimization.
- [9:44] Nate shares tips for conducting a self-analysis before hiring someone else to optimize your content for you.
- [13:48] Nate gives us a look at what sort of wins you can expect to see from this process - it can lead to as much as a 100% increase over one month!
- [16:05] Optimization is an ongoing process! Nate says you should continue to check up on posts and pages and make adjustments as needed.
Support the show (https://jeffmendelson.com/onebigtip)
Suz Chadwick has taken on a lot with her own personal brand: she’s a business branding and speaker coach as well as the author of Play Big, Brand Bold; the creator of Brand Builders Academy; and the host of the Brand Builders Lab Podcast. And as someone who’s been recognized as a top 10 branding coach, she knows what it takes to build a great personal brand.
Today, Suz is here to share her personal branding knowledge with One Big Tip listeners. She says it’s all about standing out from the crowd and perfecting your positioning within the market.
In this episode, Suz and I discuss the importance of brand strategy, the questions to ask yourself as you build your personal brand, and why it’s vital to highlight your differentiator - because, as Suz says, a bold brand is what eliminates competition. This is a great conversation full of actionable tips for anyone who needs a little help making a name for themselves and attracting the right people along the way!
In this episode
- [1:54] Suz gives us a look into her background and explains how she works with clients to make them stand out with unique branding.
- [5:29] Not sure how to get your personal brand off the ground? Suz says to start with brand strategy.
- [6:57] Suz explains how she came into her own personal brand and gives some insight into the difference between personal brands and business brands.
- [9:10] Suz emphasizes the importance of defining your purpose.
- [11:35] Want to make sure you’re attracting the right people? Suz says it’s time to look at your brand’s positioning. It all comes down to your reputation, perception, and price.
- [15:00] Suz says the connection is another important factor - showing up on social media builds trust.
- [18:59] So how do you get started? Suz says one of the first questions you should ask yourself when establishing a personal brand is what you want to be known for.
Support the show (https://jeffmendelson.com/onebigtip)
Grant Aldrich is the founder of onlinedegree.com, where he and his teamwork to make college more affordable and accessible. Grant says part of what has made Online Degree so successful is the fact that they have a strong mission, which is what his One Big Tip is all about.
Grant says one of the most important parts of attracting the right people--both the people you work with and the people you sell to--is having a unique mission with which they can resonate and connect.
In this episode, Grant and I discuss what it means to be a mission-driven business; what makes a great mission; and all the benefits you’ll reap when you choose the right one, from a deeper connection with customers to loyal employees. Listen on to learn how to get your business heard over all the other noise of your industry.
In this episode:
- [1:39] Grant tells us about his background and the mission of Online Degree.
- [3:28] Grant’s One Big Tip for success is to be mission-driven. He discusses the importance and benefits of having a legitimate mission that people feel a connection to.
- [6:09] Grant and I discuss some examples of companies with great missions, including Patreon.
- [10:10] Grant says a great, unique mission will attract the right people and create profit.
- [12:20] The power of a great mission is no joke - Grant says he felt Online Degree’s mission being validated from day one.
Support the show (https://jeffmendelson.com/onebigtip)
Tim Sprinkle is the Founder and Chief Strategist of Layup Content, where he helps clients in financial services and FinTech create content that fosters a deeper connection with customers and investors. Now, Tim is here to share a tip that will help listeners create their own quality content in a consistent, efficient, and structured way.
Before he broke into the marketing world, Tim started out as a journalist, so he’s spent a lot of time perfecting and streamlining his writing methods. Today, he’s telling us all about one key component that has been especially helpful: Outlining!
In this episode, you’ll hear Tim’s tips for creating a great outline, and you’ll learn about how beneficial this process can be - no matter what sort of content you’re creating. Whether you write your own posts or hire someone else to do the job, it’s a habit you’ll want to pick up ASAP.
In this episode:
- [1:35] Tim shares a little bit about his background - he started out as a journalist!
- [3:37] Want to appeal to a wide range of customers? Tim says to get rid of jargon and present your content in a way that anyone can understand.
- [5:14] Tim’s One Big Tip is all about creating a great outline - whether it’s for HR, a hero’s journey, or anything else you can think of.
- [6:42] What makes an efficient outline? Tim says the key is to always break it down into an intro, middle, and conclusion.
- [9:25] One of the biggest benefits of using an outline is that it can serve as a template for any writers you hire. This ensures that they maintain the style and quality of your content!
Support the show (https://jeffmendelson.com/onebigtip)
Aman Agarwal is the founder and president of SANPRAM Transnational, where he helps executives and entrepreneurs develop technical fluency to better operate in a tech-driven landscape. As someone who’s done a significant amount of work in the tech world, Aman knows how large the communication gap between executives and engineers can be - that’s why he’s sharing tips to help bridge that gap.
Aman’s one big tip for communicating, working, and negotiating with engineers is to utilize forced empathy. This means making the person you’re communicating with aware of your situation, your problems, and your constraints. It’s all about looking at the issue at hand as a shared problem to solve.
Bridging the communication gap between entrepreneurs and engineers takes equal parts emotional intelligence and communication skills, and when you listen to this episode, you’ll hear all of Aman’s advice for implementing both into your own business. Aman even discusses what makes a great engineer so that you know what to look for in your hiring process. Overall, he’s got great insight for anyone looking to improve the way they work with engineers.
In this episode:
- [2:11] Aman gives us a look at his background and how he got to where he is today, from working as a business executive to Silicon Valley to pre-sales.
- [3:20] Aman explains how he noticed the communication gap between technical and non-technical people and how he’s aiming to bridge that gap.
- [7:41] We discuss Aman’s tip for bridging the gap between executives and engineers: Forced empathy.
- [10:17] Aman introduces a negotiation technique called labeling that will help with communication.
- [12:04] Aman recommends hiring engineers with the heart of a teacher - someone who is able to teach you about their domain.
Support the show (https://jeffmendelson.com/onebigtip)
Ethan Beute is the Chief Evangelist of BombBomb, a video messaging platform designed to help entrepreneurs and anyone else that needs to send a message - and make sure it’s seen and heard. He’s also the co-author of Rehumanize Your Business and the host of the Customer Experience Podcast. Now Ethan is here to help one big tip: listeners implement video messaging into their own businesses for a more humanized approach to communication.
Ethan says that the next time you go to hit “send” on an email, you should ask yourself one question: “Would this be better if I said it in person?” Video messaging platforms like BombBomb allow you to do just that. We lose a large amount of personalization and our own unique qualities when we communicate over email. Reaching out via video message is a way to not only present your message exactly how you want it to be heard, but also to give someone your time, attention, and appreciation.
When you listen to my conversation with Ethan, you’ll not only hear all about the benefits of communicating via video, but you’ll also learn how to implement it into your own business and get past your own limiting beliefs around the concept - just like anything, all it takes is a little practice. The human connection makes it all worth it in the end!
In this episode:
- [1:49] Ethan explains BombBomb and his role as Chief Evangelist there.
- [4:23] Ethan discusses the benefits of video messaging and the importance of face-to-face communication.
- [7:24] Ethan suggests a few ways to use video messaging when you’re communicating with a large group of people.
- [10:22] Video messaging can be tricky at first - that’s why Ethan says that, like with anything, practice is important! Here, he gives his tips for getting used to the platform.
- [13:48] Ethan discusses his hopes and predictions for the future of video messaging.
Support the show (https://jeffmendelson.com/onebigtip)
Steve says that you don’t have to be the next Zuckerberg to find great success. All it takes to run a flourishing company (startup or otherwise) is to adopt a few common actions, attitudes, and behaviors that will breed innovation and maximize success.
In this episode, Steve shares some of those key steps to follow and how to follow them, from challenging the status quo to working up the courage to make tough decisions to address the elephant in the room (or Zoom call!). Although Steve has learned the importance of all of this through his work with startups, his tips can be applied to any business, so this is a great episode no matter what industry you work in or where you’re at in your entrepreneurship journey.
In this episode:
- [2:24] Steve tells us a little bit about his background and his journey as a serial entrepreneur in the tech startup world.
- [4:39] Steve shares his tips for success, including challenging the status quo, find the courage to make tough decisions, and address the elephant in the room.
- [9:27] Steve explains how hiring a great team is key to running a great business.
- [12:56] Steve breaks down how to go about making a big change within your startup when people may be apprehensive: explain why you’re doing it in a very clear way, create specific objectives, and follow up.
Support the show (https://jeffmendelson.com/onebigtip)
Maceo says that in order to think small to grow big, all you have to do is look at one person and a problem they need to be solved. This involves figuring out exactly what your specific niche is and reaching out directly to people within it - you’d be amazed by what an effect this can have on your business and sales.
This episode is packed with all of Maceo’s great insight and knowledge. You’ll learn about the importance of communicating with your target audience, why you should always base your decisions on solid data, but most importantly, you’ll hear tons of Maceo’s actionable tips along with great real-life examples of how you can think small to ensure your business grows big.
In this episode:
- [1:49] Maceo tells his backstory - his entrepreneurship journey started when he was just 8 years old!
- [5:52] Maceo starts to unpack his one big tip: thinking small to grow big. It’s all about understanding your audience and catering directly to them.
- [16:14] Maceo says that the key to catering to your niche is talking directly to your ideal clients and figuring out what motivates them to buy a product.
- [23:15] Maceo emphasizes the importance of basing your decisions on solid data.
- [26:35] Maceo offers a formula for making sales: figure out your offer, your price, and the guarantee.
- [28:15] We discuss the importance of knowing your niche and getting to know the people within it - Maceo says you should be talking and selling directly to them.
Support the show (https://jeffmendelson.com/onebigtip)
If you find yourself taking too much time out of your day to complete small tasks, you’re not alone - nearly every business owner has experienced this. Thankfully, though, there are tons of ways to make it easier on ourselves, including using Zapier to automate tasks and streamline processes.
Kaitlyn uses Zapier to automate a total of 32 tasks for her business. In this episode, she not only shares what each of those tasks is but also stress how beneficial automation can be. You’ll be amazed at how much time and energy one simple program can save you.
In this episode:
- [1:54] Kaitlyn shares the story of her entrepreneurial journey, from doubling the size of the first company she worked for to pinning down her first big client.
- [6:54] We jump into Kaitlyn’s one big tip: utilizing Zapier to automate your processes.
- [9:04] Kaitlyn takes us through all 32 tasks Zapier carries out for her, from onboarding clients to sending reminders to creating Slack channels.
- [12:44] Kaitlyn shares how she uses Zapier to stream her hiring process.
- [13:43] We discuss some issues you may run into with Zapier and how to deal with them - it’s worth it in the end!
Support the show (https://jeffmendelson.com/onebigtip)
Ellisen Wang is a freelance copywriter with a passion for writing emails; they’re his preferred platform not only because they allow him to maintain his unique voice and have fun while connecting with an audience, but also because they’re a fantastic way to promote engagement. By sprinkling a little bit of entertainment into the mix, Ellisen helps businesses write emails that their audience loves to read, which is the key to bringing in more clicks and sales. Now, he’s sharing his tips so that you can reap the same benefits.
Ellisen says you don’t necessarily need to be funny in order to write entertaining emails. All it really takes is bringing your unique voice and personality to the table, whatever that may entail. He suggests incorporating hot topics and common interests into your copy - and maybe even bringing in some controversial subjects.
In this episode, you’ll hear all of these tips from Ellisen and more. Most importantly, you’ll learn how to keep it all entertaining - because no one wants to be bored, especially not by email!
In this episode:
- [1:44] Ellisen gives us a look at his background and his path to copywriting.
- [3:34] Ellisen explains why email is such a great platform to use.
- [4:25] We explore Ellisen’s One Big for emailing: injecting entertainment into your emails. Ellisen suggests highlighting your personality and incorporating common interests.
- [7:40] Ellisen gives tips for creating engagement and implementing storytelling in your emails.
Support the show (https://jeffmendelson.com/onebigtip)
Working fewer hours to make more money may sound like a fantasy situation to the stressed entrepreneur, but Jarrod says it’s possible, and he’s here to tell us exactly how it works. The key is to train employees to handle the important work for you - that way, you’ll spend less time working on time-stocking tasks and more time coming up with solutions that will bring in even more revenue.
No matter where you’re at in your business, this episode will teach you not only that you can afford to scale and pass on your work, but also how to do it effectively and efficiently. Jarrod and I also discuss some common roadblocks you may run into in the process and the best ways to get past them. So if you’re stressed, overworked, and looking for a solution that won’t cut any of your revenue, this is a conversation you won’t want to miss.
In this episode:
- [1:31] Jarrod explains how he helps clients with productivity and how his background in music helped him get there. It all comes down to how our brains and work and solve problems.
- [6:17] Jarrod breaks down the ideas behind his one big tip: the less you work, the more you make!
- [10:16] Jarrod explains that the most important (and hardest) part of scaling is training people to do the important tasks for you.
- [14:45] Jarrod says that when you arrive at roadblocks, it’s important to look at thought patterns of you and your employees to find blind spots and to focus on sales and recruiting.
Support the show (https://jeffmendelson.com/onebigtip)
The One Big Tip Espree is sharing today is something everyone can use; it’s to follow your intuition. Espree believes that our intuition is our oracle, but that our heads get in the way too often. That’s why she’s here to give some insight on how to ensure you’re moving in the right direction - or at least how to get a little closer.
When you listen to this episode, you’ll hear all about what Espree’s learned through her experiences in podcasting and community building (including the difference between community and customers), what intuition means to her, and how to better recognize and listen to your own intuition. It’s all about moving towards what energizes you, experimenting, and figuring out what works.
In this episode:
- [2:07] Espree tells us what she does, why building community is so important to her, and how community differs from customers.
- [4:27] How do you create more customers? Espree says people typically want to pay for fandom, a product, a service, or an experience, rather than contribution or crowdsourcing.
- [7:08] We unpack Espree’s one big tip, which is all about using your intuition. She explains what that means to her and why it’s so important.
- [11:31] Espree says that while you can’t know for sure if you’re going in the right direction, you can experiment by moving towards what gives you energy.
- [15:38] Espree discusses the link between purpose and intuition.
Support the show (https://jeffmendelson.com/onebigtip)
Elizabeth Pamapoline is an international speaker, a successful entrepreneur, and the Owner of Absolute Marketing. All in all, she’s an expert marketer with a wealth of knowledge and over 20 years of experience in the field. Now One Big Tip listeners have a chance to hear some of her stellar advice. Her one big tip involves an incredible strategy for quickly creating a year’s worth of content.
Elizabeth says all it takes to create 365 days’ worth of social media content is dedicating a single day of work to the task - just 8 hours! Although Elizabeth works one-on-one with clients to help them with this strategy, she says it’s something anyone can do at home with their own business, and in this episode of the One Big Tip podcast, she shares how you can do it yourself.
Elizabeth’s process involves two hours of strategizing and six hours of implementation to create 12 months of blog posts, social media, or email marketing campaigns. In this episode, you’ll get a deeper look at exactly how it works along with tons of helpful tips to use along the way, like breaking the work down and starting with sales posts. If you’re someone who struggles to write content fast, you won’t want to miss this conversation!
In this episode:
- [1:54] Elizabeth shares a bit of her background and the story of her entrepreneurship journey
- [3:36] We dive into Elizabeth’s one big tip for creating solid marketing for one year in an eight-hour timespan: two hours of strategizing and six hours of implementation.
- [4:44] Elizabeth tells us about Parkinson’s law, which is the idea that the amount of time it takes you to complete work will expand to the amount of time you allot for it.
- [7:39] To prevent idea burnout, Elizabeth suggests breaking your process down into bite-sized pieces. Start with your sales posts - you can even repeat these!
- [12:30] Elizabeth explains her tips and techniques for website building.
Support the show (https://jeffmendelson.com/onebigtip)
Mike Szczeskian knows what it’s like to subject yourself to the “toxic hustle” mindset and lose track of what really matters, both in your personal life and in your business. That’s why he’s sharing his tips for prioritizing your tasks, managing your time, and being productive where it counts. As the CEO and Head Coach at the Results Engine, Mike helps small business owners, entrepreneurs, and sales professionals scale production and see incredible results without working crazy hours-- and now he’s helping One Big Tip listeners do the same.
Mike says that while productivity is important, it’s also vital to give yourself grace and fill your cup by ensuring you’re always making time for yourself outside of work. Mike also stresses the importance of filling your time with things that truly matter-- we all have enough time, we just have to pay attention to how we’re spending it and what we should be filling it with.
When you listen to this episode, you’ll learn all about how to lead a productive life without burning out, manage and value your time, and most importantly, prioritize what’s important to you and your business. Because, as Mike tells us, productivity means nothing if you’re not applying it where it really matters.
In this episode:
- [1:41] Mike shares his background, how he became a high-performance coach, and what it was like to leave his corporate job and start on the path of his dreams.
- [8:23] We discuss the importance of filling your cup, making time for yourself, and figuring out what’s important so that you can be productive where and when it matters most.
- [14:00] Mike shares his tips for prioritizing and optimizing your time.
- [16:29] Want to make the most of your time each day? Mike says you should audit your days: document where and how you’re using your time.
Support the show (https://jeffmendelson.com/onebigtip)
Wendell Miracle knows what it’s like to feel hopeless, but he also knows a great deal about finding that lost hope. Not only is Wendell a happiness coach who aims to help people overcome depression and anxiety through his teachings, videos, and seminars, but he’s also the author of “Have A Magical Day” and the creator of the delightful Instagram page “Hope Nuggets.” Now, he’s spreading the joy to One Big Tip listeners.
Wendell’s One Big Tip for improving your business may sound simple, but can be a great asset when practiced properly - it’s all about improving your overall mood and mental wellbeing. The key component? Gratitude!
For this episode, I sat down to talk to Wendell about Hope Nuggets, happiness, and specific gratitude techniques that are sure to lead to joy and success. We discuss everything from practicing self-love to carrying out random acts of kindness. It’s sure to be a mood booster, and the positive results will carry over to your business!
- [1:40] Wendell shares his personal mental health journey and explains how it led to the creation of Hope Nuggets.
- [3:38] We dive into Wendell’s One Big Tip: it’s all about boosting happiness and gratitude!
- [6:17] Wendell explains that the key to gratitude is truly letting yourself feel it, rather than just writing it down or saying it.
- [7:07] Wendell discusses the importance of practicing self-love and explains what that really means.
- [8:18] Be a blessing each day! Wendell recommends carrying out one random act of kindness every day.
- [9:10] Find out how to learn more about Wendell and Hope Nuggets, linked below.
Support the show (https://jeffmendelson.com/onebigtip)
Ashley Micciche is CEO of True North Retirement Advisors, where she works specifically with small business owners. Ashley says that although 98% of business owners have no clue what their business is worth, getting a valuation is one of the most important first steps to take when starting a business. That’s why her One Big Tip is to value your business right away.
If you’ve been putting off valuing your business for any reason, Ashley’s here to tell you exactly why you should stop hesitating and get a valuation as soon as possible. It’s an essential part of not only preparing to exit your business, as Ashley helps clients do at True North, but also growing your business and preserving your wealth.
In this episode of the One Big Tip podcast, you’ll learn all about the importance of knowing your business’s worth. Ashley shares not only why you should get a valuation ASAP, but also how to go about getting one. She even provides a few useful steps to take afterward. It’s all great advice that every business owner should hear!
In this episode:
- [2:03] Ashley shares what makes True North stand out from all the other 300,0000 retirement advisors: they work specifically with small business owners!
- [4:38] We begin to explore Ashley’s One Big Tip: Valuing your business system right away.
- [6:20] Ashley explains how valuing your business is important not only for exiting but for growing your business, too.
- [10:11] Ashley lays out some steps you can take in order to grow and preserve your business after getting a valuation.
- [12:58] Ashley explains how True North’s free valuation tool works. Check it out at the link below!
Support the show (https://jeffmendelson.com/onebigtip)
Dr. Benjamin Ritter is a leadership coach, speaker, and mentor who’s passionate about helping people find a career path they love. He’s also the founder of Live For Yourself Consulting, and he knows all about managing incredible, motivated teams. Today, he’s sharing tons of helpful tips for keeping your own teams motivated as they work from home.
If you’ve been struggling to adapt and unsure of the best way to manage a team while working remotely, you’re not alone - keeping your employees motivated can be difficult when you don’t share an office with them. Luckily, Dr. Ritter is here to assure us that it is possible.
In this episode of the One Big Tip podcast, Dr. Ritter talks about his own coaching career and shares his wealth of knowledge on remote team management, leading us through his team model of managing to motivate. He says one of the most important things is to make sure your team continues to feel appreciated and empowered as they work from home, and he shares tons of great tips for making sure that happens.
In this episode:
- [1:45] Dr. Ritter shares his story and tells us how he began his career in coaching.
- [5:22] Dr. Ritter explains how he helps people find job satisfaction by looking at three main pillars: the work they’re doing, the social relationships at hand, and the values behind the work.
- [9:09] We jump into Dr. Ritter’s tips for managing a team remotely and keeping up the motivation.
- [10:30] Dr. Ritter introduces his team model of managing to motivate and explains the importance of giving employees permission to make space and time for themselves.
- [16:05] Dr. Ritter highlights the importance of the pillar of meaning, empowering your employees, and making sure they feel good about their work.
- [20:45] Dr. Ritter shares a few more tips for improving motivation while working remotely. It’s all about making sure your employees know they’re appreciated.
Support the show (https://jeffmendelson.com/onebigtip)
As an entrepreneur or small business owner, it’s easy to feel like there are too many tasks on your plate to complete in a timely manner. Justin Rule, the owner of Sparrow Websites, knows this as much as anyone. That’s why his one big tip is to automate your business as much as possible.
Automating some of your processes, especially when it comes to responding to emails, is one of the best things you can do for yourself and your business. However, Justin says it’s important to make sure you’re automating intentionally rather than impersonally-- and luckily, he’s here to tell us how to nail the process.
My conversation with Justin is chock full of fantastic, actionable tips. In this episode, you’ll learn not only why automation can be an important part of any business, but also how to do it effectively without sacrificing too much of your personal touch and real connection with clients; as Justin says, automation doesn’t have to be impersonal. You’ll also hear all about the helpful tools Justin uses to get the job done. This episode is packed with value, so you won’t want to miss it!
In this episode:
- [2:13] Justin tells us all about Sparrow Websites, where he helps entrepreneurs and small businesses build affordable custom websites.
- [6:18] Justin’s one big tip is all about automating your business. He says to automate unapologetically but intentionally.
- [8:52] Justin explains how to effectively automate responses without losing too much personal touch, as well as when you should send a personalized reply.
- [11:19] Justin gives us all his automation secrets and reveals the tools he uses, like MailChimp and Gravity Forms.
- [17:16] Justin reveals more of his recommended tools for automation like Zapier, WooCommerce, and G Suite responses.
Support the show (https://jeffmendelson.com/onebigtip)
Trent Bray is the founder of Hustle Energy, an entrepreneurship brand that’s all about helping people escape their nine to five jobs. The twist? It’s all centered around an energy drink product. Something that makes Trent’s business stand out, even more, is the fact that he provides a person for each customer - in fact, that’s his One Big Tip!
Part of what makes Hustle Energy such a powerful brand is the unique, personalized aspect of each product founder Trent sends out: he includes a handwritten note with each package. Trent says these personalizations are what will make all the difference to your customers, which is why his one big tip for making your business stand out is to surprise your customers and clients with personal interactions, whether it’s a handwritten note like his or an idea that’s unique to you!
Although making the effort to personalize each package may feel inefficient, it adds a great deal of value to your product, which makes it well worth your time! Listen to this episode to learn all about how you can personalize your own products and how the unique touches can impact your business.
In this episode:
- [2:16] Trent discusses his background (his entrepreneurial journey started when he was 14!) and the idea behind Hustle Energy.
- [4:32] We start to talk about Trent’s one big tip, which is to surprise and delight your customers with unique interactions - like a handwritten note!
- [6:00] Trent makes his notes especially personalized by learning what his customers are interested in and including small gifts.
- [7:15] Trent explains the value of taking the time to provide these unique touches.
Support the show (https://jeffmendelson.com/onebigtip)
As the Chief Clarity Officer at Masters in Clarity, Dolores Hirschmann helps business owners and entrepreneurs develop clear visions, messages, and marketing strategies in order to level up their businesses-- so she knows all about how to make sure your business is growing at a steady rate every day. Today she’s here to share some of that knowledge with One Big Tip listeners. Her One Big Tip is all about using LinkedIn, and she’s got some great strategies to share.
Dolores’s one big tip for business growth is one that may sound simple, but can actually make all the difference in your business: reaching out to potential clients over LinkedIn. Dolores has tons of great, actionable tips that you’ll want to make sure you implement into your own business to ensure you’re making the most of your time on LinkedIn and attracting as many of your ideal clients as possible.
Dolores’s stellar strategy involves sending five messages a day. In this episode, you’ll learn who to send those messages to, what they should say, and how to continue once you’ve made that connection and gotten the ball rolling.
In this episode:
- [1:58] Dolores shares the story of how she became a strategy coach and gives us some insight into her work at Masters in Clarity.
- [5:29] We discuss the importance of taking your career one step at a time and building a sustainable business and lifestyle.
- [7:27] We introduce Dolores’s one big tip, which is all about using LinkedIn. She says you should reach out to 5 people a day.
- [12:20] Listen to Dolores’s tips for sending messages that will get a response. She talks about the importance of timing and narrowing your scope down to target particular connections.
- [16:51] Dolores discusses how to make the best use of your time messaging, connecting, and navigating LinkedIn to find your ideal clients.
Support the show (https://jeffmendelson.com/onebigtip)
Jason Osborn is a speaker, coach, and consultant with a wealth of knowledge and experience in digital marketing and mindset strategy. He’s currently the Head of Coaching at ReThink Academy, which is well on its way to becoming the #1 coaching program in the UK. In this episode, Jason shares ReThink Academy’s RETHINK model, which is designed to help you grow the business of your dreams.
Although Jason began his career as a life coach, he later switched gears, becoming an online marketing consultant in order to improve his life and career trajectory. Now, he helps others improve their own trajectory at ReThink Academy by using the RETHINK model. This model is an extremely helpful step-by-step process for reevaluating your business in order to set it on the best possible path.
In this episode, Jason breaks down the RETHINK model, taking us through each letter of the acronym, from R - finding the “Right niche,” to K - “Knowing your numbers.” My conversation with Jason is filled with tons of his great, actionable tips. By the end of it, you’ll be ready to start building a plan to get yourself and your business going in the right direction.
In this episode:
- [1:54] Learn about Jason’s background and what the ReThink Academy is all about: Clients are taken through a step-by-step process in order to improve their business.
- [4:47] We discuss the importance of moving out of what Jason calls commodity-based marketing, niching down, and being specific about who you’re helping.
- [12:15] Want to know ReThink Academy’s step-by-step process? Jason’s one big tip is all about the RETHINK model. He breaks down the acronym and takes us through the steps.
- [13:42] Coaches and mentors can be an integral part of learning and growing your business. We talk about the difference it can make when you have someone to help with a process.
Support the show (https://jeffmendelson.com/onebigtip)
As the CEO of BFG Financial Advisors, a wealth management financial planning firm, Eric Brotman has seen all the benefits of receiving great, honest feedback from clients. Now he helps people set up their own advisory boards, and he’s ready to share some insight on the process. His one big tip is all about building an advisory board and making the most out of it.
If you’re not sold on the idea of a client advisory board, or if you’ve ever doubted what a powerful tool it could be, Eric will quickly convince you otherwise. It can be a great asset to any business, no matter what sort of work you do, and it’s one of the best ways to propel your business forward and ensure it’s moving in the right direction. That’s because the best way to find out what your clients want is to ask them directly!
Want to figure out how to build your own client advisory board? Eric is sharing all of his knowledge and great tips with the One Big Tip audience. In this episode, we discuss not only why they can be so great for increasing the value of your business, but also how to go about setting one up. After listening, you’ll be able to get to work on creating your own client advisory board right away.
In this episode:
- [1:56] Eric explains what he does at BFG, a wealth management financial planning firm that works to enrich people’s lives along with their bank accounts.
- [4:28] We dive into Eric’s One Big Tip: Using a client advisory board. First, he explains exactly what that means.
- [7:45] Eric takes us through the steps of creating and implementing a client advisory board.
- [10:57] What’s in it for the people on your advisory board? Eric says they get a deeper relationship with your company and the opportunity to directly impact their own client experience.
- [12:32] Eric and I discuss the importance of creating and maintaining great client relationships.
Support the show (https://jeffmendelson.com/onebigtip)
As the Founder and CEO of Intentionally Inspirational, Jason Wright works with his team to help companies simplify their sales funnels and skyrocket their results. Jason has learned from personal experience that creating a relationship with your audience is an integral part of running any business. Now, he’s ready to share his One Big Tip for growing and nurturing that relationship by communicating with your audience regularly.
Jason says marketing is all about keeping and creating attention, and the best way to do that is to create conversations and relationships with your audience. This is how you’ll learn what they want, what they need, and what they like-- if you’re not having conversations with your audience, Jason says, you’re just guessing at those things.
For this episode of the One Big Tip podcast, I sat down to talk to Jason about his own digital marketing journey, sales funnels, and the best way to stay engaged with your audience and make your voice heard. When you listen, you’ll get all of Jason’s tips for making the most out of social media, utilizing video platforms and live streams, and nailing your Active Campaign strategy. Jason says the key to great digital marketing is great relationships, so listen on to learn the best way to tend to those relationships!
In this episode:
- [1:58] Jason explains how he began his digital marketing journey and breaks down what he does at Intentionally Inspirational.
- [3:55] Jason introduces us to his One Big Tip, which is all about growing and engaging your audience daily. He says you should find a platform that you’re comfortable working with.
- [6:09] Jason gives his tips for working with video platforms and live streams. Don’t be discouraged by low view numbers; they’ll build over time!
- [7:38] Jason leads us through his Active Campaign strategy, starting with a welcome series for new members of your email list and then moving to weekly emails to entertain, educate, and sell.
- [9:16] Interested in trying video programs like BombBomb? Although Jason has never used programs that embed videos into your emails, he’s a fan of the idea and believes that video is a powerful marketing tool overall.
Support the show (https://jeffmendelson.com/onebigtip)
Maxwell Nee is a High-Performing Coach and marketing strategist who knows all about putting on stellar events. But when the COVID-19 pandemic took over last year, event-planning had to be reimagined to prioritize safety-- and that meant taking things online. If you’re still trying to figure out how to navigate virtual spaces and make the most out of online events for your business, Maxwell is here to help with his One Big Tip.
Online events may seem intimidating if you’re used to handling everything in person, but luckily, Maxwell Nee says the process is a lot simpler than you may think. They even have their unique benefits, like less complicated logistics and the ability to provide you with tons of future content. Maxwell says one way to think about online events is as a test drive for your business.
In this episode, you’ll learn not only how to plan online events that will serve as a way to generate attention and interest in your business, but also how those events can be the gift that keeps on giving for months after they actually take place. It doesn’t have to be a difficult process. In fact, Maxwell will teach you that virtual events can be quite similar to in-person ones-- and they can bring just as much success!
In this episode:
- [1:30] Maxwell explains his role as head of the marketing strategy at High-Performing Coach and says he’s found that the online events he’s planned have sold out just as easily as the in-person ones.
- [3:00] Maxwell dives into the mechanics of putting together an online event: coming up with a good, jargon-free concept and title, finding the right speakers, and handling logistics.
- [6:22] Maxwell talks about targeting; he says it’s all about asking your community what they want and figuring out how to deliver it to them.
- [8:00] So what are the benefits of online events? Maxwell says to think of them as free test-drives that will generate attention and eventually lead to sales.
- [11:20] Maxwell explains the importance of prioritizing attention overexposure, what the difference between the two is, and how online events help.
Support the show (https://jeffmendelson.com/onebigtip)
Internationally renowned business and mindset strategist Lenka Lutonska says she adores entrepreneurs, and she’s passionate about helping women create the lives and businesses of their dreams. Lenka is also the author of Energetic Selling & Marketing and the creator of Extraordinary Growth Academy, so it’s safe to say she knows a good deal about making great sales-- in fact, she has one big tip to help you move forward in your business every single day.
Lenka’s one big tip is to make a commitment to sell every day. Lenka has learned from personal experience that if you’re not doing this, you’re not really in business-- and most entrepreneurs aren’t, even though they might think that they are! The key to following Lenka’s tip and making daily sales comes down to what she calls active selling.
In this episode, you’ll learn how to make sure you’re actively selling every single day. Lenka explains what active selling is, why it’s so important, and even gives some great tips and methods for implementing it into your own business to ensure you’re always making money.
In this episode:
- [1:56] Lenka gives us a look into her background and her work as a strategist for female entrepreneurs.
- [6:30] We dive into Lenka’s One Big Tip: Sell every day!
- [7:50] Lenka shares the personal experience that taught her the importance of making offers every single day.
- [10:54] Lenka shares tips and methods for making sure you’re actively selling every day. She also covers the difference between active selling and passive selling.
- [14:30] Lenka stresses the importance of being comfortable with selling, doing it with love, and shifting your mindset about what selling is.
- [18:11] Lenka speaks about her methods of coaching people out of their limiting beliefs around making sales. She says it’s all about changing your perspective of sales and backing your new mindset up with actions.
Support the show (https://jeffmendelson.com/onebigtip)
In my conversation with Kimberly, she dives into the ideas behind Crown Yourself and gives us an entire rundown of how celebrating achievements can lead to endless success and fulfillment. When you listen to this episode, you’ll learn all about how to engrain success into your brain and your business, normalize achievement and help your team level up by showing them appreciation. It’s a jam-packed episode you won’t want to miss.
In this episode:
- [2:15] Kimberly, CEO and founder of crownyourself.com, explains who she is, where she is, and how she got there.
- [3:55] Kimberly dives into the idea behind Crown Yourself. It’s built for strong leaders with a desire to stand out, and it’s all about owning your authenticity.
- [8:00] Kimberly discusses the importance of the people you surround yourself with in your business.
- [11:57] Fulfillment takes an art! Kimberly explains the importance of finding fulfillment and how to do so.
- [14:14] Kimberly introduces her one big tip, which is to celebrate every little win and success in your company. Have a process of celebration!
- [16:27] It’s important to not only celebrate your achievements in your brain, but to put your heart into those celebrations as well. Normalize the success by saying “Of course we did it!” This will engrain success into your subconscious.
- [20:00] Kimberly explains that celebrating is also an important part of team-building. Showing appreciation helps everyone level up and achieve even more.
- [24:00] Kimberly shares tips for showing appreciation for your team and respect for the sacrifices they’ve made.
- [27:30] Kimberly explains that normalizing success is important in order to make sure you don’t attach your achievements to fear.
- [30:19] Kimberly discusses celebrating your team’s ability to figure things out.
- [32:40] Kimberly lets us know how to contact her-- check out the link below.
Support the show (https://jeffmendelson.com/onebigtip)
Creativity is an important part of any career, and tapping into your creative side will open endless doors for your business. It’s easier than you may think, too. In this episode, Nir explains the “how” of creativity: paying attention to small victories, shifting your mindset, and realizing the creative potential within you.
In this episode:
- [2:12] Nir shares his background and how he created the concept for his book, Creator Mindset.
- [4:05] Despite popular belief, creativity is about way more than art! Nir explains the wide creativity spectrum.
- [4:58] Nir introduces his One Big Tip: celebrating little victories. It’s all about looking at the small steps you take on the way to your main goal, thinking about where else these “breadcrumbs” may lead you and exploring that path.
- [8:10] Nir explains that his process isn’t about quitting your day job to pursue a hobby, but rather taking a more creative approach to your career.
- [10:10] Nir says creativity is all about shifting your mentality, looking at the entire pipeline of your business, and leaving no rock unturned. Question what worked yesterday in order to discover what will work tomorrow.
- [13:43] Nir reminds us that we are all born creative, and the way your own creativity is manifested will become your personal, unique brand.
- [15:20] Contact Nir, purchase his book, and learn more at the links below.
Support the show (https://jeffmendelson.com/onebigtip)
I’m thrilled to have Ryan Cote on the show today. Ryan Cote is the Director of Digital at a direct mail and digital marketing company called Ballantine, a family business his great uncle started back in 1966. Ryan helped introduce digital marketing to Ballantine’s repertoire about five years ago, thanks to his strong digital background. Now, Ballantine has a whole team of specialists who handle digital marketing on top of their direct mail services.
As the Director of Digital, Ryan’s job involves helping clients with their digital marketing strategies and sales. He knows all about how to get your name out there online, which is why his One Big Tip is to utilize Google My Business, a feature that’s sure to help your business get noticed in a Google search.
In this episode:
- [1:41] Ryan tells us all about Ballantine, the services they provide, and his role as Director of Digital.
- [4:21] If you’re not using Google My Business, you’re missing out on a way to increase your chances of getting noticed-- by a lot! So what is this feature, and how can it help your business? Ryan explains it all.
- [7:15] Interested in using Google My Business? Ryan gives a step-by-step process for getting started and shares some great tips, like getting as many reviews as possible and geotagging your photos.
- [8:50] Consistency is key. Ryan says you should make sure all of your business’s information is identical across multiple platforms and explains why.
- [10:38] You’re bound to get a less than stellar review from time to time, so how should you handle them? Ryan gives his tips.
- [12:15] Find out how to contact Ryan and learn more about Ryan at the links listed below.
Support the show (https://jeffmendelson.com/onebigtip)
I’m so happy to have Jaryd Krause on the show to share his One Big Tip today. Jaryd is the founder and CEO of Buying Online Businesses, where he helps people buy already-established, income-earning websites in order to bring in passive income so that they have more time to do the things they love with the people they love.
Owning an online business is one of the best ways to create a passive income, and you don’t have to go through the hassle of establishing your own website in order to do this. You can simply follow Jaryd’s one big tip, which is to buy established web-based businesses. In this episode, Jaryd tells us all about his own experiences with buying online businesses, and of course, he also shares his best tips for anyone looking to do the same.
In this episode:
- [1:40] Want more time to travel and do the things you love? Buying businesses could be the key to your dream life. Jaryd shares the story of his own journey.
- [3:14] Jaryd dives into the types of online businesses that are most beneficial to buy: databases, SaaS, membership businesses, content sites, and ecommerce.
- [4:42] The most important part of determining what businesses to buy is evaluating the risk. Jaryd explains all the factors to consider.
- [7:38] When buying businesses, it’s vital to have some education on the process. Jaryd says you should learn due diligence and also consider hiring experts to help you.
- [10:06] Jaryd shares an instance in which he was able to add value to an ecommerce website by streamlining their process and improving user experience. They then received 100% return in 7 months!
- [12:04] Research is key! Jaryd shares a mistake he made the first time he bought an online business and reminds us that having an expert on your side is always a good idea.
Support the show (https://jeffmendelson.com/onebigtip)
How can one simple chart lead to incredible self-discovery and endless potential? Listen to Alexandru Capalau’s one big tip to find out!
My guest in this episode, Alexandru Capalau, is a mindset and behavior coach and specialist who has already achieved one of his dreams: at 23, Alexandru made his idea for a self-development board game a reality by funding it through Kickstarter. The game, Voltura, has even been featured on the BBC.
Voltura is about removing the “buts” and limiting beliefs standing between you and your dreams. In addition to telling us about how the game works in this episode, Alexandru also explains how to incorporate facets of the game into your everyday life. His one big tip is all about a system he uses to help himself and others find self-awareness and move towards their best selves.
In this episode:
[1:52] Are limiting beliefs holding you back from taking steps towards your dreams? Alexandru explains that he created Voltura to help people break out of this cycle.
[3:22] Alexandru breaks down the process of Voltura. It’s a way to learn about yourself, release what’s holding you back, and make connections with loved ones along the way by targeting six areas of life: family, health, relationships, spirituality, friendship, and love.
[5:27] Alexandru reveals his system for self-discovery, which is a chart that incorporates a combination of ancient disciplines.
[8:01] Alexandru explains that once you start to understand yourself better with his chart, you can pinpoint areas in which you’re stuck and address issues you need to work on in order to become your best self.
[10:04] Want to try this system out for yourself? Alexandru shares how you can contact him as well as how to get your hands on Voltura, which is sold worldwide.
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Julie Bee, the founder of Bee Smart Social Media, has cracked the code to easily and quickly create effective, abundant social media content that can be repurposed over several channels. Now she’s ready to share the process with her One Big Tip.
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As the founder and CEO of Remote Rockstars, Oxana Romanyuk knows how to make lasting impressions and maintain great relationships with clients. Her One Big Tip for this is to provide a stellar, red carpet client experience.
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Imaginovation founder Michael Georgiou believes the key to building strong relationships is connecting through storytelling. That’s why his One Big Tip is all about telling a great story in order to bring in clients.
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Brenden Kumarasamy is the creator of a Youtube Channel called Mastertalk, which he uses to teach people how to master public speaking for free. In this episode of the One Big Tip Podcast, Brenden explains how practicing and perfecting a single presentation can help you improve your own public speaking skills.
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In this episode, Comet Fuel founder Jarod Spiewak tells us all about the best ways to boost your website’s ranking and bring in more traffic with SEO. His One Big Tip is to use internal links to power up your website’s backlinks.
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Gianni Cara is a brand strategist and the co-founder of Brandcast Lab, a full-service boutique podcasting agency for entrepreneurs. His One Big Tip is all about transforming a podcast into a marketing funnel.
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Lane Kawaoka is a Real Estate Investor with over 3,500 units and lots of experience. Now he’s ready to share his One Big Tip for getting started with real estate investment.
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CEO Benjamin Kepner helps schools and businesses utilize social media for marketing, education, and training. His One Big Tip is to use Youtube as a training tool for both your employees and your clients.
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In this episode, CEO and repositioning expert Chala Dincoy provides a step-by-step walkthrough for creating the perfect elevator pitch and making sales through strategy calls.
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Dawn Apuan is a highly skilled copywriter and funnel strategist who knows all about confidently owning your corner of the market. In this episode, she shares her One Big Tip for making sure you reach your target audience: perfecting your sales message.
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CEO Nicki Friis knows a great deal about acquiring, retaining, and monetizing customers for your company. His One Big Tip is to lead users through a natural journey that engages them from the start and keeps them invested in the end.
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As the CEO of Kith and the author of Critical Moments: The New Mindset of Reputation Management, Bill Coletti has spent his career learning about the best ways to manage a business’s reputation.
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Although Cassmer used to hate accounting, he’s realized that the key is to look at it from a different perspective. Now, he shows us a detailed look at the role of a CFO and reveals his One Big Tip for accounting.
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When it comes to getting the highest possible upside from the businesses you buy, negotiation is the most important thing-- but many people aren’t doing it the right way. Luckily, Bart is here to share his One Big Tip for negotiation.
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Devin focuses on helping startups and small businesses with their patents and trademarks, but he’s also founded and co-founded a large number of startups. Throughout all of his endeavors, Devin aims to provide great customer service at every step of each customer's journey, and he’s here to share his one big tip for helping it all run smoothly and functionally.
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Through all of Robert’s experience in sales and business, Robert has found one great step to take in order to build relationships. Now he tells us about his own journey and shares his One Big Tip for success.
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Kiva is the CEO and Founder of the 516 Collaborative, and today she’s found her niche as a business strategist and consultant to coaches and entrepreneurs. Her One Big Tip for business management has hit the nail on the head for every client she’s worked with.a
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Franchise fanatic Lance Graulich is passionate about helping business owners understand the benefits of franchising, for those who are looking to sell, as well as those looking to buy. His One Big Tip answers the question of why you should consider franchising and how to find the best franchise for you.
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Alen Bubich specializes in social media marketing and developed a tool called Social Horsepower which helps businesses better manage their social media content. His One Big Tip is to use such tools to achieve successful and consistent social selling techniques, effectively increasing your sales and growing your brand.
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CFO consultant and business strategist Veronica Sagastume is passionate about training others on how to use their professional and corporate experience to create their own consulting business. She shares One Big Tip to turn your existing network into future consulting clients through her effective 5 step process.
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As a long-time deal-maker with decades of experience, Carl Allen now helps to train and coach entrepreneurs on buying businesses for their own business growth. His One Big Tip to effectively accomplish this is to filter through and choose the best opportunity while using other people’s money to finance the deal.
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Tracy Bissett is a financial fitness trainer who educates business owners and young people on how to become financially literate and manage money well. Her One Big Tip for entrepreneurs to run their business with confidence is to analyze the numbers and use them to make future decisions.
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Crista Grasso helps people evaluate the effectiveness of their business through her “Lean Out” method of focusing only on what adds value to the business and customers. Her One Big Tip is to use the Pareto 80/20 rule and ask specific, targeted questions to identify areas of improvement.
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Self-described serial entrepreneur, Bill Allen has his hands full as a real estate professional and CEO of his own company. His One Big Tip for finding the right people to successfully maintain his business is to implement a rigorous hiring process focusing on core values and the applicant’s personality.
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Copywriting expert Patrick Powers understands the importance of building trust when it comes to making business connections. His One Big Tip to create a more genuine connection is to ask deeper questions that allow people to reveal more authentic information about themselves.
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Brittany Baldwin understands the importance of good sales skills and seeks to help other entrepreneurs struggling with sales and marketing to develop their own skills. To accomplish this, she shares One Big Tip to turn leads into paying customers by building a relationship and fostering customized sales interactions with clients.
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Mandi Moon helps businesses build their brand and connect with their customer base by telling a good story. Her One Big Tip to accomplish this clearly and effectively is to tell a founding story, a purpose story, and a value story that customers can easily understand and relate to on a deeper level.
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Yollana Shore looks at leadership coaching through the lens of mind and body working together through embodied leadership. In addition to teaching this method, she also shares One Big Tip from martial arts teaching that allows us to more consciously approach conflicts from a different perspective and find a better solution.
Since we recorded this episode, Yollana has started her own podcast, which focuses on leadership development through self awareness, cultural awareness and ecological awareness. You can find The Awakening Leadership Podcast at: www.awakening-leadership.com/podcast/
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Lisa van Kesteren uses her company SeeLevel HX to promote the ideal human experience and a new way of marketing to businesses who are competing with others. Her One Big Tip is to manage the expectations of customers differently by marketing aspects that make the business stand out from others.
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Fellow podcaster Hernan Sias brings not only positivity, but also savvy business tips to his listeners. His One Big Tip in today’s interview shows just how easy it can be to take the leap and get started promoting your own brand and podcast.
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Julian Hayes seeks to provide optimal health among today’s entrepreneurs outside of a simple diet and exercise regimen. His One Big Tip is to use wearable technology to track your health data over time in order to understand how small, daily behaviors can greatly impact overall health and fitness.
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Daniel Vivarelli is a self-proclaimed “restorative entrepreneur” who aims to encourage client review activity by planting a tree for every review left through his company Star Loop. His One Big Tip is about finding ways to ethically give back in order to obtain more customers and sales.
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Suzanne Taylor’s passion for helping people achieve healthy minds and lifestyles as a dental hygienist has led her to become a full-time life and business coach. Her One Big Tip to coach successfully lies in creating step by step lists as you work to bring the client’s goals and ideas to life.
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Sean Sheppard understands the marketing problems associated with the tech industry and aims to solve them by providing a market acceleration program to help entrepreneurs find the right market fit for their products.
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After 25 years in the sales and marketing industry, Jerry Abiog has combined his knowledge with AI use to help increase sales for businesses by promoting the collection and use of consumers’ data in order to produce more targeted marketing tactics.
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Dr. Agustín Rosa is an accomplished entrepreneur with a passion for educating others in marketing and business growth. Today he shares One Big Tip from his personal journey in order to help you make over $5,000 and grow your customer base in just 45 days.
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As a surgeon turned epidemiologist turned CEO, Dr. Turner Osler has devoted himself to solving health related problems, eventually developing his own seating products to alleviate back problems due to an increasingly sedentary lifestyle. His One Big Tip for creating a more active sitting arrangement is revealed in his unique, patented design.
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Tom Wise has successfully designed and sold a number of products on large TV shopping channels such as HSN and QVC. His One Big Tip to navigate this industry well is to invest in making products that can be used by anyone and to market them on a small scale before moving to TV.
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Kim Ades is passionate about coaching and journaling, believing that you can build a better business by combining the two. Her One Big Tip is to keep a journal where you can dump your thoughts while letting someone read it to challenge you to achieve your goals.
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Maximizing your income is not just about obtaining more clients, but more importantly about successful money management. In order to do this, Sylvia Inks gives One Big Tip to business owners on how to manage both money and clients in order to achieve their income goals and move forward with confidence.
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When it comes to business, Ken Wentworth knows the ins and outs of financial knowledge and cash flow, but he also recognizes the importance of meeting your goals. His One Big Tip is to keep track of your goals in a tangible way using a notebook that can help you stay motivated and be successful.
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Amanda Webster understands that mental health and wellness is critical to maintaining a healthy work life balance. Her One Big Tip to mindfully go about this is to stack and bundle tasks to complete simultaneously and triage your to-do list for the most essential items to be completed that day.
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Sima Dahl understands that the way you present and talk about yourself is crucial in the marketing world. She is here to talk about the phenomenon she calls the “sway factor” and how you can use it to your advantage with her One Big Tip.
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Ken Kerry’s direct-to-consumer marketing model allows smaller businesses to be in direct contact with their customers and use their data and information in order to control the message of their product. In this way, the business can tailor the experience and quality of the product to the needs of their customers and build up a loyal following unhindered by other online marketplaces.
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With a background as a Jewish scholar, Yonason Goldson believes that in order for businesses to communicate more ethically, they must demonstrate integrity in every aspect of their lives, and effectively articulate the mission of their company. In doing so, they will create a business where employees thrive and aim for both ethics and success.
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Tom Antion has achieved success due to his dedication toward creating the only licensed online marketing school and continuing to provide solid marketing advice through his mentor programs. His One Big Tip for those who follow this path is to create a repository to use with clients and provide a unique experience for them.
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Laura Burton has researched and implemented many different strategies for successful marketing, but she understands that the most important part is to understand the goals of the client and how to bring them to fruition. She does this by asking specific questions in order to make the client interaction feel more personal and to take steps to meet their specific needs.
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Teri Pfleger believes that the best way to create and promote traffic to a client is to first understand the business and who they are trying to reach. With this information, she can help create a sales funnel that will draw people in with a return for their investment.
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Leigh Rust owns a successful manufacturing business, runs marathons, trains as an MMA fighter, and also has time for his wife and children. Wearing several different hats simultaneously might seem daunting for some, but Leigh has found a time management system that lets him see things through.
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When you’re running a business or working on a large project, it can be easy to feel overwhelmed by all the work that needs to be done. Mark Struczewski has learned that breaking vague tasks into specific ones and then scheduling them out into time slots throughout the day is the best way to make the most of each hour you’re given.
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Joe Martinez is no stranger to providing excellent marketing advice for those looking to advertise on various online platforms. His One Big Tip is to take full advantage of YouTube ads through Google’s Video Builder tool and create effective PPC ads that will reach more people and bring more traffic to your site.
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Jack Perez has created a supportive online community through her company Kuel Life for women approaching their midlife stage. Her One Big Tip to keep herself organized and strategize for the future is by batch processing her tasks to stay focused and to efficiently work with her current mindset.
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As a successful writer and marketing consultant, Eugene Yiga has spent years working hard and figuring out the best methods to build up his career. His One Big Tip is to create checklists for everything you do in order to stay organized and save your mental space for more important tasks.
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Trevor Lohrbeer understands that task management can’t be successful without time management. His One Big Tip is to better focus and optimize your day by committing to specific tasks, allocating sufficient time to spend on them, and scheduling things appropriately throughout your day.
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Over the years of building up their company, Lauren Gall and Melanie Ammerman understand the qualities of a good virtual assistant. They also know how VAs can best benefit your business through their One Big Tip of proper delegation and communication.
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Ryan Campbell has endured tremendous challenges that changed how he approaches and navigates difficult situations. He first looks at the situation with gratitude, then acts with confidence in his abilities, and finally pushes through with resilience by anticipating the struggles he will face in the process.
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Social media is a powerful tool in the hands of a skilled marketer, and no digital marketing strategy is complete without it. Social media expert Hilary Hamblin shares her One Big Tip for making the most of your platforms.
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Every small business owner wants to save on taxes, and Mike Jesowshek’s virtual tax accounting firm aims to help them do just that. Find out how you can use Mike’s One Big Tip to take advantage of tax planning for your small business.
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The daily design method allows people to build their plan for task completion around the emotions they want to experience. This shift in mindset and perception of time helps people stay productive in their daily lives and inspires them to live out the experiences they desire to have.
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As someone who has a lot to keep track of in his work as well as his blended family, Joel Hawbaker’s One Big Tip to take time to make daily checklists can help you feel more in control of your schedule and tackle your tasks with confidence.
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Sasha Laghonh has seen how many professionals struggle with productivity. Her One Big Tip is to separate your daily tasks into three distinct categories of the day, where you will be able to better devote your time and energy into your work instead of seeming busy and accomplishing little by multitasking.
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Voice coach Cynthia Zhai helps professionals build their confidence in their speaking by teaching them techniques to use and practice through putting out content on YouTube. With this method, Cynthia helps her clients accomplish their goals of developing their voice in a way that makes them heard and respected in their workplace.
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Grant Gotma works not only to help people understand finance but also to support his employees through a healthy work culture. Through his experience, the best way to accomplish this is by making his workers feel like valued members of a team through affirmation and by listening to and meeting their needs.
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As a rhetoric instructor, Lee Pierce is here to improve your language use in various situations. Her One Big Tip is to avoid using clichés and instead start changing your way of thinking by using language that is less convenient and allows you to better express your ideas.
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For those who find it difficult to take the first step to start doing something they’ve been dreaming about, Jess Critchlow’s One Big Tip about how taking stretch actions and making yourself a little uncomfortable can help you face your imposter syndrome and give you the confidence boost you need to thrive in your next undertaking.
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Time management is essential for a good work-life balance. Samantha Lane approaches time management by promoting a more holistic method, which utilizes Friday planning sessions and origami to give you the tools you need for effective planning.
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Mastering the art of promoting your content on Instagram is essential for any business today. Mike Vannelli explains how his company Envy Creative can help you create the perfect videos for your brand and also shares his One Big Tip about how to best promote your brand while saving you time and energy.
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For Anthony Park, the best way to manage your time and energy with clients is by setting communications boundaries. His One Big Tip is to make your schedule asynchronous as you communicate with clients and to provide information more efficiently by using technology to your advantage.
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Becoming the CEO of your own business is no small achievement, and there’s a lot to consider when it comes to taking that step. By following Nelson Toriano’s One Big Tip to accurately record and manage your money, you can become better equipped to build up and sustain your own business in the future.
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The key to any successful campaign is to establish both an emotional and intellectual connection with your audience. Fred Ashman leverages his decades of high-level success to bring us his One Big Tip about effectively reaching your target audience.
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Angela Marshal considers herself to be a mental horticulturalist, someone who plants seeds of positive energy in the minds of the people she meets and works with. This approach to both business and personal relationships is her One Big Tip for growing your personal brand and making better connections.
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Murielle Fellous made the arduous journey from depressed single mom to empowered single mom by taking a few daily steps to harness the power of positive thinking. Check out her One Big Tip for believing in yourself and making your goals a reality.
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Matt Scarfo is a business owner who recently ran 57 miles to raise awareness for people who had been affected by job loss during COVID-19. He shares his One Big Tip on how he created success in his mind and just let the rest of him catch up.
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Most of us let life dictate how things will go, but never stop to consider how we can dictate how life will go. Damion Lupo knows you can’t control everything, but you don’t have to take a passive approach to life’s big decisions. Check out his One Big Tip on being financially fearless.
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Sometimes, the best way to get ahead of the competition is to find out what they’re not doing. For the law firms that Mark Miller’s company helps, the answer often lies in video. You can do the bare minimum with a smartphone camera, but Mark shares how to bring your video quality up a notch for free.
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We highly value our schools, but there is significant room for improvement in order to better help students learn what they need to know to make progress. Jeff Gargas takes a page out of the corporate guidebook to help teachers create better learning environments for their students.
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Staying mentally and emotionally healthy is the key to many of life’s problems. For Jay Shifman, being in recovery demands a constant self-assessment of his mental well-being, and he recommends this practice to anyone looking to better themselves.
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Content is king, but content is also expensive. How can you get free, quality content? Richard Lau shares his One Big Tip on establishing the right relationships to have great blogs and articles contributed to your site at no cost to you.
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Before diving headlong into your next product launch, it’s best to take some precautions to reduce your risk. Ben Sampson gives us six great steps that you can take to make sure that you’re selling what people want to buy.
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The company you keep will make or break your business. From the people you hire to the friends you spend time with, Mike Simmons gives us his One Big Tip for discovering the right people to be a part of your inner circle.
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Many small businesses run into a wall when launching an initial digital marketing campaign. By following Jen McFarland’s three main pillars for approaching marketing, you can make the most of every dollar you spend and help your business grow.
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Procrastination is the great enemy of our productivity. The truth is, it can be easy to feel overwhelmed by the scale of a project or task, which leads us to put it off to avoid failure or anxiety. Ph.D. candidate and productivity expert Itamar Shatz shares his one big tip for avoiding procrastination and getting big projects done.
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When you’re building your online brand, it’s always best to invest your time and resources into things that will last. Naresh Vissa shares his One Big Tip on creating a lasting asset that will always give back to your company.
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If you find yourself spending all your time working on the mundane tasks of running a business instead of growing your company, it may be time to get a virtual assistant. Danielle Cuomo shares with us her One Big Tip on mentally preparing for hiring a VA.
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When marketing our products or services, we often lose sight of the customer along the way. Travis Brown shows us that making a human to human connection is vital to building trust in your audience and creating an atmosphere where people like you and want to buy from you.
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Making an offer to a potential client isn’t just trying to sell them your service, it’s about presenting a unique solution to their problems at little to no risk to their time, money, or effort. While this is easier said than done, Anthony Kirby gives us five major elements to include in any sales offer.
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There is a significant difference between investing and speculating. Many people who think they're investors are actually placing their money at risk unnecessarily by speculating. Real Estate guru Paul Moore explains how learning the difference is the secret to true wealth-building that lasts.
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Possibly the most important aspect of building and selling a business is having a north star, a roadmap for your company to follow to its intended destination. Business guru Greg Shepard shares his wisdom for entrepreneurs looking to grow and eventually sell their companies.
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Choosing the best candidate to fill a management position in your company is one of the most crucial and challenging things. Working with the right talent can put you and the employee on the path to success, while hiring the wrong person can unavoidably hurt your business. Don’t miss Ralph Peterson’s tips on how to master the art of filling leadership roles in this OBT newest episode.
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Don’t let bottlenecks stand between your business and its growth. Psychologist Dr. Todd Snyder shares his one big tip for prioritizing your time as an entrepreneur and eliminating obstacles to your long-term success.
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Are you preventing yourself from stepping into the life you want? Today we’re chatting about the one strategy that you need to boost your self-confidence and attract new and life-changing opportunities. Learn from Life Coach and Entrepreneur Melissa DaSilva how to take the firsts steps to get closer to your goals.
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Managing client expectations starts with managing clients. By doing your due diligence and making sure a new client is a good fit for your business, you’ll be setting your agency up for future success. John Vuong from Local SEO Search goes over his one big tip for choosing the right clients.
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Effectively selling your business’ product or services is more than just pushing an automated line in people’s faces, it’s about establishing a connection with every person you reach out to. Scott Aaron joins OBT with four steps you can take today to use LinkedIn to make those necessary connections.
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Stepping out as an entrepreneur and starting a new business takes courage, persistence, creativity, and heart. But it also requires you to make mistakes. As Adam Mendler learned all too well, there is no better teacher than rolling up your sleeves and just getting things done.
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This week’s episode has a very short and sweet message that took Steve Hoffman a long time to figure out. When it comes to entrepreneurship, there is always an inherent risk - and where there is risk...there is failure.
Always a Problem
“The only thing I know about being an entrepreneur is that there is always a problem,” Steven said. When it’s not this, it’s that. And that kind of constant conflict can wear down your determination, patience, and confidence. It can get discouraging - especially when those problems lead to a mistake.
“We look up at these icons like Steve Jobs. But he made lots of mistakes and people, and people only remember his successes,” Steve mused. He’s right, of course. No one really talks about the monumental failures that successful people have been through, and that’s the secret to succeeding through failure.
It’s Just Not a Big Deal
Can you remember the first mistake you made in your business? Chances are, you probably can’t. Sure, you might remember the first huge mistake you made, but those day to day mistakes that are causing you stress today just aren’t a big deal.
“The one thing I learned is that whenever things aren't going the way I think they should, I need to step back, and I need to say to myself, whether it's a small thing or even a big thing, I need to say, you know, ‘In five years, will this matter?’” Steve advised. “And the answer is that probably you'll never think about it again. 99% of those things that stress you out, they don't seem like anything.”
This mindset change doesn’t happen overnight, and Steve even admitted that he didn’t learn this trick until several years into his entrepreneurial journey. But once you can master this kind of perspective, the day to day stress of owning a business doesn’t seem so daunting, so scary.
“If you keep pushing yourself beyond your kind of normal limits, you're going to crash and fall, and you just gotta get up as quickly as possible and start reaching again.”
For more motivation or to learn more about Founders Space, you can check out Steve’s website where you can find free videos or sign up for his 3 month start-up program. You can also find his book, Make Elephants Fly, on Amazon.
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Some marketers believe that email is dead, but Aubrey Wallace of Dandelion Branding doesn’t believe that. In fact, when she noticed that small businesses focused on holistic wellness and sustainability were struggling to market their products, she stepped in to bolster their organic marketing efforts - one email at a time.
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Frank Bria realized that in order to leave a legacy to his kids, he needed to create a product, something that could continue to profit without him. In order to do that, Frank created a series of processes, and today, he’s sharing his number 1 process with you.
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Think of your Insta feed right now. Is there someone you follow that has a distinct style? Someone whose posts you could identify without having to see their tag? That’s because they’ve mastered branding consistency, and that’s what Dominique Murray is talking about on today’s episode of One Big Tip.
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Do you feel like your business has stopped growing? Maybe it’s because you aren’t sure how to measure for success. This week on The One Big Tip Joe Apfelbaum is sharing his OBT for reaching true success, and it’s easier than you’d think.
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The internet is full of people who do exactly what you do, so how do you grow an active and engaged contact list? Lisa Marie Pepe, The Confidence Coach and Online Visibility Expert, has the One Big Tip for building and upselling your contact list with her secret weapon: Facebook Groups.
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Do you struggle to get things done? Do you feel like your to-do list is constantly growing? Today’s guest, Allie Gerrie of The Savvy Admin, is all about getting the job done while maintaining her work/life balance, and she has some great tips to help you do the same.
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Valerie Jennings and Johnna Londen are the Online Business Gurus, and they’ve got One Big Tip that no social media marketer wants you to know: social media won’t make you millions of dollars. But with a little bit of know-how and some tips from Valerie and Johnna, you can use social media to build the right audience who’s willing to pay for your services!
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Are you passionate about something that you don’t think you can monetize? What if someone told you that you could, in fact, make money while fulfilling your life’s purpose? Well, this week’s guest, Yetunde Shorters, believes that everyone has a purpose in life and all of those purposes can help you make money.
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This week I got the opportunity to talk with Jason Berkowitz, the founder of Break the Web - an SEO agency. Moving from freelancer to agency is a huge step, and Jason has learned his fair share of tips throughout the process. Whether his workload is growing or he’s learning something new, Jason’s OBT comes down to building a solid team, so let’s find out how he does it.
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In this episode, I’d like to talk to you about some of the tips that I have picked up over the last 10 years or so and that have enabled me to become an entrepreneur, all while going to school and getting my MBA, raising my daughters, and building a lifestyle that allowed me to work from anywhere, check off multiple bucket-list destinations and experiencing a life full of love, purpose, and positive energy.
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Are your Facebook and Instagram ads failing to provide sustainable and consistent results for your business? This week’s guest is a social media ads expert who has helped businesses grow from six to seven-figures with her strategic ad campaigns. Join us for The One Big Tip with Courtney Tarrant to find out her secret strategy for generating 7-figure revenue for her clients.
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Have you ever worked on a project - invested time, money, and effort - only to find out that there isn’t a customer base for it? This happens because a vital piece of the puzzle is missing from your business model: validation. Today’s guest is Yonatan Snir, Co-Founder and CEO of CliClap. CliClap is a successful machine learning platform, but their success isn’t an accident. He validated his business plans (almost) every step of the way.
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What’s the one project that you’ve been putting off for ages because it just seems like there are too many pieces to fit together? What if a business coach told you that this huge project could become a reality in just six weeks or less? This week, I’m talking to Elise Micheals, a business mindset coach who believes that any business can be transformed in just six weeks by using this One Big Tip.
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Daniella Rudoff IS The Marriage Architect. In this episode, Daniella shares her story about how she turned her passion for helping people Date Right, Marry Right through personalized coaching into a scalable business that offers online classes that prepare people for dating and marriage. Her boundless enthusiasm for matching people with a prospective marital partner is a clear example of how to build client trust. No one can tell Daniella’s story like she can, so check out her exciting interview on The One Big Tip!
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Yoel Israel is a leading Linkedin expert and founder of Wadi Digital. Yoel started out pursuing a career in finance. But when the finance industry hit a major hiring freeze, he had to make a fast pivot. Forged by his love of people, he merged his focus on human-to-human interaction into a successful model for B2B success. Rather than honing Wadi Digital as a do-all firm, he chose to specialize in meaningful lead generation, LinkedIn, and converting contacts into tangible sales relationships. In this interview, Yoel shares his story and gives over more than just One Big Tip!
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Lieba (Dlinn) Bernath of Bernath Media talks about her unconventional path to becoming a national maven in the video advertising arena. She’ll talk about unlocking the power of LinkedIn to help you harness your client base and build promising business relationships. Lieba will also share how creating a boutique experience by handpicking talent can set you apart.
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Ladybug Potions founders Laura Khoudari and Cilia Fishman are all about authenticity. From their health supplements, to their makeup line, to the way they conduct business, it’s all about being true to yourself, and standing out by being who you are. In this interview, Laura and Cilia talk about how and why they developed Ladybug Potions, how they aim to inspire their customers, and what they hope to achieve in the community.
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Online Business Manager Sarah Noked gives us a lens into the changing online management landscape. When do you need a virtual assistant? What’s the difference between a task person and the big picture person? When should you consider hiring an online business manager? Why are systems so important? Whether you are looking to expand your career as a remote professional, or streamline your business productivity, Sarah’s insight will build value for you. Sarah offers tools and methods, her go-to industry experts, and resources exclusive to One Big Tip listeners.
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In the podcast, you will hear how action-takers who are in the trenches rise above and demonstrate excellence in their craft. Through our candid interview, we will talk about what these tactics are, and how they are used to gain more customers and live the life that they are meant to live.
Who is Jeff Mendelson?
Jeff Mendelson is the founder of Effectivo.Social, a digital marketing company located in Miami, FL. With deep international business experience, Jeff has successfully transitioned from various tech and sales positions to becoming a consummate entrepreneur.
He started and built his company with a foundation that include delivering services at scale and employing a world-wide network of freelancers, bloggers, web designers and project managers. Since going independent (i.e. fired from his last job) in January 2009, Jeff has dedicated himself to designing his own lifestyle and enabling his staff to do the same.
Jeff continues this tradition of paying it forward and lifestyle design by traveling and working out various locales worldwide. As a big fan of WeWork and collaborative workspaces, networking and empowerment are the hallmarks of his success, and that of his team.
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