SpartanNash Candy Category Manager Barry Phillips accomplishes all of his Christmas candy category planning in less than a week at ECRM 's Candy Planning: Christmas & Halloween Program.

In this interview with ECRM's Joseph Tarnowski , Barry outlines how he works with Laura Dillie of our Retail Team prep for the program, the at the program itself he'll meet with participating suppliers -- as well as some suppliers who come in specifically to meet with him. Then he selects product samples to be sent to his planning room, where he works with his analysts to make his final decisions on which items they will carry.

This is a service our Retail Team offers to select retail partners and helps them accomplish in a few days what would normally take a few weeks or longer at the office.

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