Why would you want to "think like a marketer" and how do marketers think about what they do?

Because marketers, like professional accountants, architects, consultants, dentists, doctors, IT engineers, and others are educated and practice a specific craft.  A marketers craft is dedicated to developing approaches, plans, and strategies to get and keep customers.  

In our "Ask The Interviewer" series, we sit down with your MSW host, Julie Meegan, to see how marketers think, so you can think like a marketer too.  In this episode, Julie discusses the "customers journey" which includes:

• Self-discovery of their "problem" - the crucial first step
• Research into potential market solutions to their problem - how marketing can make your company competitive
• Consideration - when your marketing messages can help make your case
• Unfavorable decision - a dispassionate analysis of what you will do differently if you didn't win the business
• Winning the business - how marketing can leverage that business for more opportunities

We hope we helped!