What you need to know before you start:
- Know Your Brand (the type of content to represent your brand)
- Know Your Audience (the type of content that relates & serves your audience)
- Know Your Aesthetic (the way your content should look)
What you need for your shoot:
- Inspo:having your inspo is super important because your inspo will be the thing that kind of guides you to choose your locations, um, to figure out what you're going to wear. And ultimately will be the thing that ties together, all of your content, looking consistent enough for your page to have that aesthetic that you're going for.
- Locations:
Keep it super simple. , I just pick a spot and I take a photo that I think makes sense. So for example, if I'm going to shoot in my kitchen, that type of content would probably be things that align with talking about morning routines or eating healthy, or having a balance. So you want to think what locations make sense for what type of content.
- Natural Light or Proper Lighting:
You really want to stick with the natural lighting, but if you cannot find a space that has big windows, or if you aren't able to create content during the day, then you might need to order some lights. Amazon has some very affordable studio lights. You can use ring lights, you can use softbox lights, there's no specific brand that's going to do the magic trick.
But ultimately natural light is King. So if you can just take content during the day in front of some windows, your content is gonna look really good, whether you're taking your pictures with a phone or with a camera.
4. Looks:
We have to pull your looks and your looks is everything. Clothing wise that we can see in the photo. So if you're not shooting full body pictures, you don't have to include shoes. If you are not shooting, you know, like any extracurricular things where you're out and about, or on the go, you maybe don't need to include purses or, you know, yoga bags or water bottles or anything like that. So find your looks based on your locations and the overall messaging of what you want that photo to say.
The thing to pay attention to when it comes to looks is color. Color is so important because again, you are looking to have an aesthetic on your page, right? You want people to come to your page and be like, wow, this looks so good. It flows, it's balanced, it's consistent
5. Shoot Agenda :
All of your content is different. You don't want to take 12 pictures in 12 different looks in 12 different locations on a computer doing the exact same thing in every photo. That's weird. You want a balance. So think of all the different things that you could be doing that would showcase or highlight the things that are most important to you in your brand, and then take photos of that. So now at this point we have our inspo, we have our locations, we have lighting, we have our looks and we have our shoot agenda.
What you need to edit:
- Facetune : I use face tune to whiten up my like white backgrounds and things like that
It also allows you to patch out unwanted clutter in your photos. So for example, outlets, I hate seeing outlets and light switches in my photos. So I'll go in and I will patch out those things
- Phone Filters or Presets (optional) :
if you don't know what you're doing, just don't use it. But if you have some experience or if you've been watching tutorials or playing around, you can definitely take advantage of using a filter or preset on all of your content.
What you need to organize your content:
- Preview
- UNUM
- Planoly