Thanks for coming back to part 2 of "Reasons Entrepreneurs Fail".

5. Lack of Preparation
It’s important to properly plan, strategize and execute during the preparation stages of your brand or business. I’ll break each of these down.

1. Planning: the process of making plans. So many people try to start a brand or business without even having a logical plan for doing it.
2. Strategizing: Your strategy is the HOW of your preparation stage. It’s how you plan on completing each of the things included in your plan.
3. Executing: carrying out or putting into effect a plan, order, or course of action.

6. Lack of Commitment/Consistency

Once you are able to plan, strategize, and execute, it doesn’t stop there. This is a constant cycle that you will continue as you build your brand or business. You will always be planning, strategizing, and executing. Here is where a lack of commitment shows up.

If you’re not completely committed to your brand or business you will lose momentum the moment it gets hard. (which it will get hard). It’s in those moments that you find out just how committed you really are and whether you can continue forward with consistency or if you fall off and end up having to start all over again later down the road.

7. Lack of Authenticity

Stop trying to be someone else or do what others are doing. Young entrepreneurs who succeed do so because they are true to themselves and what makes them unique. They find a niche that aligns with who they are and they master their personal brand by just being true to themselves.

It’s great to do market research and check-out your competitors but you don’t want to become them. You want to stay in your own unique lane finding ways to promote what you offer while remaining true to your authentic self.

8. Lack of Support

So many entrepreneurs try to maintain and grow their brand or business alone but it becomes overwhelming, creating self-doubt and stress which ultimately leads to quitting.

It’s important to know your strengths and weaknesses so you can properly outsource certain tasks that you’re not good at or that take up too much of your time.

9. Lack of Systems

Having a business idea is not the requirement for operating a business. Ontop of having a great idea, you must also create great services or products, a great customer experience, a workflow process and automation for your business and social media platforms.

10. Lack of Awareness/Marketing

Even if you mastered all of the previous 9 steps, no one would know about your brand or business without proper awareness and marketing. The reason why I teach people how to organically grow their Instagram following is that it’s a FREE way to gain awareness and market yourself online. What you’re doing doesn’t matter if the people who need what you have don’t know that you exist.

Until next time, be shameless!

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