The proposed Senate legislation, The American Innovation And Online Choice Act, popularly known as S.2992, has elicited mixed reactions from the big tech companies themselves, legislators, sellers, and consumers alike.

Amazon has particularly been very vocal in its opposition to this bill to the extent of running ads claiming that this proposed legislation will kill Prime as we know it.

Their CEO, Andy Jassy, was recently interviewed at the Code 2022 Conference, where he made some incorrect statements regarding the impact of this legislation on Amazon and on sellers on its platform.

He continues to claim that this bill unfairly targets Amazon, who he claims to be a 'small player’ in the retail space.

In this episode, I provide some counterpoints to Andy's comments and give my own insight on this bill based on my 20-year experience as an Amazon seller and 10 years of experience supporting sellers.

Tune in!

Key Takeaways

• Is the bill broad, overreaching, and vague (03:13)

• The problem with fulfillment (05:33)

• You're welcome, sellers (08:50)

• Private label issues (13:45)

• Will this bill break the internet? (16:47)

• Amazon thinks they are a small retailer (18:32)

• Amazon is NOT a victim (20:01)

• Who will speak for small business owners? (24:35)

• What's next for Amazon (28:02)

Additional resources:

• Schedule a FREE consultation with the Ave7 team

• Grab the FREE Amazon Seller Central Checklist

• Get the book “The Amazon Jungle” book by Jason Boyce

• Learn more about Avenue 7 Media

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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).

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