In this week's episode we talk to Craig Hendry of Johnston Carmichael Wealth Limited.

Craig is very open about his journey in creating a brand that people want to work for and a culture that means they stay!

We discuss where Craig takes his inspiration for ongoing brand and culture development. How he's cultivating an environment whereby everyone in the team feels empowered to give feedback, even to him and how his client relationships have evolved for the better as a result of the work he has done with his team.

It's great to see someone so dedicated to their colleagues and the environment in which they work, noting that by looking after his people internally, they'll be better placed to meet client needs.

Great listen.