In Episode 30 I welcome Best-selling author and Founder of the Mindstate Group, William Leach.

Will is an award-winning behavioral insights & messaging expert. His company Mindstate Group helps businesses significantly increase their sales and growth by applying behavioral psychology - specifically subconscious mindstates - to their marketing strategies.

His clients include international giants like PepsiCo, Purina, Capital One, Merck, Kimberly Clark, SC Johnson and Kellogg’s.

In this episode we discuss what makes humans tick and how you can use psychology to improve your marketing and grow your business.

Listen to the full episode as we discuss:

🧠 What Will's 12-year-old self would be happy and sad about if they met him now

🧠 How tweaking 3 words on Will's client's coupon increased sales by 200%

🧠 4 factors of the behavioural model

🧠 How to implement psychology into your strategy as a marketer or business owner

🧠 Wills experience writing a best-selling book

Connect with Will:

The Mindstate Group: https://www.mindstategroup.com/

About In Conversation:

This is not a podcast. These are raw, unedited, real conversations I have had with the people of LinkedIn.

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