In this episode we talk about: Gary Erickson

• 3:00 What does the CEO of Clif Bar do for fun

• 5:00 What is Gary’s relationship with Risk?

• 6:40 What was the inspiration for starting Clif

• 10:05 “I can make a better energy bar”

• 11:45 “The decision to turn down $60 million”

• 15:20 How Clif manages to stay on top

• 19:20 What has changed over the years

• 21:00 The birth of Clif Books

• 23:55 The idea of packing blocks

• 25:30 The ideas that innovate products

• 30:25 The concept of palette fatigue

• 31:30 Mainstream sports

• 32:20 Luna Bar and Women’s Rights

• 36:35 The Epiphany Ride

• 40:00 The commitment to what’s inside the package