We are used to a multitude of avenues to create and convey content.  In writing, by voice and of course visually. 

In recent years Videos and Podcasts have exploded as marketing vehicles of content. They lend themselves to great story telling. The human voice and the visuals of the human face can evoke tremendous emotional responses. 

There is just so much good content being produced in these mediums. You would think that they would be leveraged to repurpose the stories in written form as well. Not just as short stand alone blog posts, but as a cohesive compendium of stories. 

On today’s episode titled From Podcast to Book – Leveraging Content I have a conversation with David Bain,  the author of book, Marketing Now and how he did exactly that – leveraged the content from his podcasts to a book. We’ll talk about the six steps he used to go from starting a podcast to publishing a book.