In this week's episode, we talk about pivoting your business. In the book The Lean Startup, Eric Ries has a great definition of a pivot. He says a Pivot is a "structured course correction designed to test a new fundamental hypothesis about the product, strategy, and engine of growth.". It's something always top of mind for us especially in the early stages of building a company. We are constantly trying to validate our assumptions against the market. At the end of the day, the market decides and you oftentimes find yourself having to pivot to capture the most upside. These course corrections can vary in levels of effort and with everyone feeling a little constrained due to the coronavirus right now they can even feel unstructured or reactionary. I think that's normal and a lot of businesses are facing challenging times and having to make tough decisions to get through. We hope everyone is staying safe and healthy!
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