We talk to Lindsay McCormick who founded Bite Toothpaste Bits with an Etsy shop in her living room. Now it's at millions a year in revenue  - 100% direct, 100% equity, with ZERO VC funding and no Amazon shop. She gives us the details on how it's still possible to bootstrap your way to success. She's build believers with big heart, DIY product drops and an ex-TV producer's skills.  No Mark Cuban? No Fluoride? Champagne-flavored toothpaste? TUNE IN as we kick off season 2. 

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