This week in natural brands and the sustainable marketplace. We look at lawsuit winners (LaCroix) and losers (Coca-Cola?!!!) and potential implications for your brand story or acquisition strategy. Plus Burger King's breakthrough ads, an ambitious and watchable CBD launch strategy from Neptune Wellness & where Jeff Bezos is going with $10B. 

Join each week for our takes on the latest in natural products and natural brands, conscious branding, sustainable companies, better for you brands, and eco-friendly, too. We look at news in brands, startups, marketing, retail and innovation. 

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