Every year Spotify delights us with Spotify Wrapped, a compilation of data insights combined with storytelling about user listening behaviors. But why would Spotify spend so much resources in such a campaign? In this episode, Luigi and Ravi discuss the Spotify Wrapped user experience and what makes this product-based marketing campaign so successful. Check out the show notes ( for free! ) on our Patreon: https:/www.patreon.com/designbyus Follow Designbyus onTwitter: https:/twitter.com/designbyus_fm Follow Luigi on Twitter : https:/Twitter.com/luigi_dintrono Follow Ravi on Twitter : https:/twitter/raviisoccupied