IKEA leverages simple design practices to become the world’s largest furniture retailer. How did IKEA achieve that? In Part 1 of this episode series Luigi and Ravi will discuss the design decisions behind IKEA’s store experience, product design, the Gruen Effect, and other pre-purchase elements of IKEA’s business model.

Join us next week for Part 2 to discuss other IKEA’s post-purchase design decisions.

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