The Amazon Annual Letters to Shareholders hold similar fame to the Berkshire Hathaway ones, and for good reason. They are densely packed recount of the successes (& failures) of Amazon from their founder.

Reading all of them from 1997 through to 2020 also takes less time than a standard book so are highly recommended read for any business owner or a manger.

Today’s episode is inspired by letters Amazon Letters to Shareholders by Jeff Bezos.

  • [00:00] Introduction: Amazon letters |
  • [01:32] Non fungible tokens (NFTs) |
  • [06:00] Digital arts and cryptocurrencies |
  • [11:44] CEO of Amazon: Jeff Bezos |
  • [18:34] Amazon’s timeline |
  • [31:03] Building the world’s most customer centric company |
  • [37:38] Why Amazon does not focus on making profits |
  • [48:15] The 2 key lessons from the Amazon Letters to Shareholders |
  • [1:02:25] Innovation cycle throughout amazon |
  • [1:07:56] How amazon turns failure into profits |
  • [1:12:32] Day one vs day two

Links of Amazon's Letters to Shareholder - https://www.cbinsights.com/research/bezos-amazon-shareholder-letters/#links

As with each episode, we pluck out what most resonated from the letters and how we would like to bring it into our lives.


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