The Rick Magennis Show: Recent Episodes
Rick Magennis
Rick and his guests talk about all things affiliate program management. No topics are off-limits. This podcast will share proven tips & strategies to grow an affiliate program. Topics to be discussed include affiliate program set-up, affiliate recruiting, affiliate activation, communication, compliance, and program optimization and anything in between.
In this week's episode, I sat down with Noah Tucker of Social Snowball. He was tired of using affiliate management platforms that catered to traditional publishers and not "modern affiliates". We discussed the definition of "modern affiliates" and discussed how his software is helping brands scale their affiliate/influencer programs. Plus, we discussed features brands want and need to grow their programs.
This was a special episode that was recorded at PI Live in Miami on April 17, 2024. Chris and Dan took time out of their busy days to chat with me about Moonpull and how they are helping brands fix tracking issues that occur within their affiliate programs. Broken tracking links are more common than they should be and are costing affiliates a significant amount of money.
In this episode, Rick sits down with Frederic Jean-Bart of Performance Partners and they discuss media buyers in the affiliate space. They are not talked about enough, but they are an important part of the affiliate marketing ecosystem. The benefit of using media buyers in affiliate programs is that they use their own money to drive traffic and get rewarded only when a sale is generated. Frederic educates on why they are valuable and why more brands should consider working with them.
In this episode, Rick sits down with Lavin Punjabi to discuss AI and how it's being used in affiliate marketing on the publisher side. We talk a lot about the brand side, but the publisher (affiliate) side needs to be optimized and inject efficiencies to tighten up operations. Lavin talks about his SaaS, NucleusLinks, and how it's making publishers' lives easier.
In this episode, Rick speaks with David Katz of Archer Affiliates. They are a top player in the Amazon sellers affiliate world. The conversation went in many directions, but the takeaway should be that all brands that are selling on Amazon should consider bolting on an affiliate program. This is not the traditional Amazon Associates program, but one that is just like a normal DTC e-commerce program, but uses Amazon's attribution API to operate. David is a wealth of knowledge on this topic and numerous nuggets can be pulled from the conversation.
In this episode, Rick talks to Michael McNerney of the Martech Record. They discussed the need for an industry trade publication and what Mike and his team are doing to move the affiliate/partnership space forward. The Martech Record is not just a trade publication, they are also an events company that is bringing education and awareness to cities all around the world.
To learn more about the Martech Record, check out their website.
This is an episode where I was a guest on Chloe Thomas' podcast Keep Optimizing. We discussed why having a diverse community of affiliates is essential for success and I also provided specific tips for diversifying an affiliate program. Having all your affiliates in one basket is a recipe for disaster, but diversifying is not as difficult as it sounds.
[04:32] The different types of affiliates brands can incorporate into their strategy.
[07:12] Why brands should diversify their affiliate portfolio.
[08:20] Affiliate marketing comes down to building relationships.
[12:27] Having the right messaging to get responses from cold outreach.
[14:30] Identify conflicts of interest in affiliate partnerships.
[16:00] Where to start with your affiliate marketing in 2024.
[19:11] Listen to Rick’s Insider Tips!
Learn more about Rick and his affiliate management agency by going to https://bearcatmedia.com
To hear more affiliate marketing-related podcast episodes check out this page
In this episode, Rick and Marty discuss the world of Mergers & Acquisitions. This is a topic that doesn't get talked about enough but is becoming a key strategy for many businesses to grow. They discussed how the affiliate marketing industry is navigating through M&A and the common misconceptions about acquiring a business. This episode is one that all small business owners should listen to because M&A isn't going anywhere, in fact, it is becoming a strategy that could take any business to the next level.
The latest episode of the Rick Magennis Show is with industry veteran Dustin Howes. Dustin and Rick discussed a few of the hurdles affiliate managers make when managing programs and how they can overcome them. There are tactical pieces of information provided that can be used immediately to help make the time running an affiliate program efficient and productive.
In this episode, Rick and Jesse delve into Amazon's pivotal role in advancing affiliate marketing beyond the confines of the traditional Amazon Associates program. They explore the option of integrating a full-fledged Amazon affiliate program with existing e-commerce strategies. The discussion encompasses the impact of this evolution on the industry, emphasizing the substantial benefits it offers to creators, publishers, and affiliates alike.
Rick and Christen talk about the most effective ways to communicate with content creators. It's not a one-size-fits-all strategy and Christen provides great insight on ways to effectively communicate and partner with creators in 2024.
In today's episode, Rick was joined by Wade Tonkin of Fanatics, Inc. Wade and Rick talk about one of the hot topics in the Affiliate world, Affiliate Recruitment. They also discuss the common mistakes in Recruiting and how to have a consistent and effective process. Wade also shares his experience, tips, and learnings in the industry.
Today is part 2 of Rick’s visit to the podcast “Amazing FBA” where he spoke with Michael Veazey about e-commerce and affiliate marketing.
Rick shares an episode of the “Amazing FBA” podcast that he was a guest on. He and Michael Veazey sit down to talk about how to set up an e-commerce affiliate marketing program.
In this episode, Rick and Jessica Totillo Coster talk about all things related to affiliate marketing for your eCommerce business. They discuss what affiliate marketing is, how to get started, and some tips that will help you along the way.
Today, Rick shares an episode of the podcast “Gift Biz Unwrapped” that he was recently on. Rick and Sue Monhait talk about all of the ways affiliate marketing can bring in extra income.
In this episode, Rick sits down with Jeremy Aaronson of UpSellit to discuss the conversion experience. The focus of the discussion is how optimizing conversion experiences leads to increased profitability and how UpSellit assists in that.
Today, Rick shares an episode of the podcast “Brave + Boss” that he was recently on. Rick and Kristi Soomer talk about everything you need to know to setup a successful affiliate marketing program.
In this episode, Rick was a guest on Chloe Thomas’s show: Keep Optimising. The topic of discussion is how to revive your existing affiliate account. Rick shares tips on how to begin reviving an affiliate program and everything needed to make it successful.
In this episode, Rick goes over the types of affiliates to recruit into your affiliate program. He reviews the top 11 groups of affiliates and why you might need each one.
In this episode, Rick discusses setting up an affiliate program and what it takes to succeed. He goes into detail about the specific costs that are involved that many people are unaware of.
Are you wondering how you can leverage TM+ (Trademark Plus) with your brand? In this episode of The Rick Magennis Show, Rick was joined by Chelseah Murphy of Wickfire. Wickfire guides consumers through online purchasing decisions and helps brands by utilizing custom coupon codes and TM+ campaigns. Chelseah shares how she began in affiliate marketing and talked about her experience in the business over the years. This episode is about Trademark plus (TM+) and all the things you need to know about it. The benefits of TM+ are astounding.
Want to learn how JV (Joint Venture) Marketing can help your brand increase its revenue? In today's episode, Rick had a chance to talk to one of the JV Marketing experts, Marty Fahncke. He has been in affiliate marketing since 1999 and has been utilizing JV marketing just as long. Rick and Marty elaborate on what JV marketing is and how affiliate managers can leverage it to grow their programs. Marty also shared proven tips and tricks to execute a successful campaign.
This is the first interview with an affiliate done by Rick! In this episode, Rick sat down with Nick Andrews of ReviTrage. Nick gives advice on how to grow an affiliate program from the perspective of an affiliate with over a decade of experience in the business. Plus, he shared his inspiring story on how he ended up working as an affiliate. Nick and Rick also discussed why "Relationships" are the core of every affiliate's success. Check out this episode and enjoy.
If you want to learn how to compete with Amazon's Associate Program, then this episode of The Rick Magennis Show is for you! I got a chance to talk to Jesse Lakes of Geniuslink. Jesse shares his tips and strategies about affiliate marketing that he has acquired over 20 years in the business. We talked about Amazon's Associate Program and how brands can compete with it in 2021, plus the importance of building strong relationships with affiliates and innovation aspects. Listen to this episode today and watch out for the 2 pieces of advice that Jesse shares for every affiliate manager.
"Make your Affiliate Program Fun"
This podcast episode is one of the most value-packed ever recorded. In today's episode of the Rick Magennis Show, Rick and Matt McWilliams aka "The Affiliate Guy" of Matt McWiiliams Consulting Inc., talk about the three common mistakes affiliate managers make that need to avoided if they want to grow a successful affiliate program. Matt was so generous by sharing his knowledge and expertise and he gives away tips and strategies in running your affiliate marketing program to reach your goals in 2021 and beyond! Get ready to learn from one of the very best the industry has to offer.
While 2020 may be considered the year of remote work, it is just the beginning as we see the trend continuing in 2021. For the second time around, Rick was joined by Jeannine Crooks on the Rick Magennis Show Podcast. Jeannine is the Partner Acquisition and Development Manager of Awin. They talked about several techniques and strategies that Awin has used to maintain a good culture during the pandemic. Jeannine also talks about what to look forward to in 2021.
Rick has a special guest who will share her knowledge and expertise about Mass Media and its role in affiliate marketing. Jessica Spira of Ziff Media Group joins Rick and they get into the evolution of Mass Media affiliates. Jessica is the VP of Partner Management and Growth in Ziff Media under Ziff Davis. Jessica shares her insight about the Rise and the influence of Mass Media publishers. Plus! She also talked about how Mass Media publishers work and how it can help brands with their content strategies. It is one of the great episodes you don't want to miss.
We can all agree that recruitment is the most time-consuming and labor-intensive part of managing an affiliate program. In this episode, Rick sat with his good friend Chris Tradgett of Publisher Discovery. Chris shares his knowledge in affiliate marketing from almost 16 years of experience. They talked about how brands and affiliates have changed in 2020 and the system of quality over quantity in recruiting and why it's more important than ever. What makes this conversation really interesting is that they shared thoughts about improving the recruitment process and common mistakes of brands in recruiting affiliates.
In today's episode, Rick is joined by Brett Owens of Afluencer and they discussed Influencers vs Affiliates. This episode is the first influencer talk on The Rick Magennis Show podcast. Rick and Brett go into a detailed discussion about the best practices working with influencers, plus, they differentiate affiliates and influencers. It is a valuable talk in which Brett also shares tips that will help your upcoming influencer campaigns.
On this episode of The Rick Magennis Show, Rick chatted with Sarah Bundy of All-Inclusive Marketing. Sarah has won countless affiliate marketing awards since she started in the industry 17 years ago. Rick and Sarah go over the essential elements for an affiliate program to succeed and where they see affiliate marketing going in the future. Sarah also shares his expertise and her successful journey in the business. This is a value-packed episode and perfect for those brands either just starting or looking to start an affiliate program.
In this episode, Rick talks with Todd Crawford, who is the Co-Founder and Vice President of impact. Impact aims to help marketers to manage all your partnerships on the same platform with ease. Todd gives a glimpse of what Impact could offer to the affiliate industry, the progress of trends and innovation, provides advice, and share tips about affiliate marketing to help brands grow their programs. This episode is especially insightful for new affiliate managers who are just starting in business. Join Rick and Todd as they also discuss mergers & acquisitions, influencers, and much more!
It's Quick Tip Monday!
One of the most frustrating things is emailing a brand and then having the email bounce, fail, or go to a ticketing system. How are affiliates supposed to contact brands if their email address is not working? This is the easiest thing to correct, but also can be the easiest thing to drive affiliates away. In this episode of the Rick Magennis Show, Rick talks about the importance of accurate email addresses in your affiliate program profile.
In this episode of the Rick Magennis Show, Rick talks with Michael Cole, the VP of Marketing for Everflo. Everflow helps companies stay ahead as performance marketing grows and evolves. Michael shared his background and hinted at how Everflow could help manage your program in the right way. They talked about coupon/deal sites, program management strategies, and tips on how to grow an affiliate program. You surely don't wanna miss this episode of The Rick Magennis Show.
The Performance Marketing Job Market - Hotter Than Ever
In this episode of The Rick Magennis Show, Rick sits with his guest Mike Carney of PerformanceMarketingJobs.com. Mike is the Founder/President of Performance Marketing Jobs, which won several Affiliate Marketing awards. Rick and Mike discuss how Performance Marketing Jobs began and how it helps leaders accomplish their talent and partnership acquisition goals. Mike shares tips about the hiring process, benefits and advantages of contractors vs employees, techniques on how candidates can showcase themselves as the must-hire talent and much more. Hiring the right people is so important, and this episode is a must-listen.
What are the affiliate marketing trends in 2021? In this new episode of the Rick Magennis Show, Rick sits with Brian Marcus of Tune, and they talk about the trends in affiliate marketing for the coming year (2021) including growth, advancement and how technology will run in 2021. Brian even shares what to look forward to at Tune for next year. This is one of the most powerful episodes Rick ever released.
Communication is Vital. It is one crucial step to running a successful affiliate program. The bottom line is, you must have a strong relationship with your affiliates. Rick talks in this new podcast episode all about Communicating with affiliates. His years working in affiliate marketing prove that communication is the key to have a successful outcome. Here, he gives the 3 major parts to effectively communicate with your affiliates and shares essential points in affiliate communication. Listen to this newly released podcast episode today for more useful tips that can help your program grow and succeed.
Business to Business or B2B has a new world of possibilities in affiliate marketing. B2B affiliate marketing is different and challenging but is needed to compete in 2020. In this episode of The Rick Magennis Show, Rick speaks to Nikita Zhitkevich of PartnerStack. It's a tool to manage affiliates (partners) and full-stack solutions for B2B SaaS partnerships. Rick and Nikita talk about the evolution of B2B, why B2B affiliate marketing matters, and the highlight of it, how you can use B2B affiliate marketing to grow your brand. Nikita also shares the exciting journey of Partnerstack and how it works. It is a special episode to learn everything about B2B affiliate marketing and valuable content.
Continuous innovation is the key to success in affiliate marketing.
In this episode of The Rick Magennis Show, Rick talks to Chris Maddern of Button. Chris shares his background in Affiliate Marketing including the history, challenges, and even his favorite books. Moreover, Rick and Chris talk about personalization in the industry, current issues, incrementality, and its fast pace growth. Indeed, This is a well-timed episode to listen to.
What do you need to know about compliance in affiliate marketing?
Compliance is not the most fascinating thing to talk about however, it is consequential to your affiliate program. Does it matter?
Yes! It helps protect your brand and keep your affiliate program performing positively.
In this episode of the Rick Magennis Show, Rick talks with Dave Naffziger, Co-founder of BrandVerity and an old friend who created software to help manage an affiliate program. This podcast episode provides extensive information about compliance, pitfalls into compliance in affiliate marketing, and the utmost informative part, advice to control compliance with or without tools. It is an all-inclusive episode to know the key to successful affiliate marketing.
If you want to grow your revenue through cooperative partnerships, which may also include affiliates this episode is right for you!
Working with influencers and non-traditional affiliates as a partner, companies can leverage affiliates’ skills and capabilities. How to leverage these partnerships to grow your affiliate program?
In this episode of the Rick Magennis Show, Rick talks with Paddy McGill, a good friend. Rick and Paddy shares facts and experience on how to leverage influencers and non-traditional affiliates in growing an affiliate program. It is an informative-packed episode and gives you vast knowledge in affiliate marketing.
On this episode of the Rick Magennis Show, Rick talks with Jim Harriman, the General Manger of RevLifter. Affiliates come in all shapes and sizes and now more than ever on site engagement is critical to converting sales. Jim and his team use personalization strategies in the cart of brands that increases cart size, but aides in the conversion rates. He discusses the products offered and the types of brands they work with.
This is a great episode to learn that there are affiliates for just about everything.
If you want to get in touch with Jim, you can contact him at Jim.Harriman@revlifter.com and you can review RevLifters offerings at https://revlifter.com
Communicating with your affiliates is essential to a successful affiliate program. In this episode, Rick goes over ways to effectively communicate with affiliates and the strategies behind it. Also in this episode, Rick talks about marketing strategies for Q4 and what brands can do to make this the best quarter ever.
To hear previous episodes of the Rick Magennis Show go https://thermshowpodcast.com
How often do you perform a competitive analysis of your affiliate program? It should be a regular task. In this episode, Rick provides useful tips for conducting an affiliate program competitive analysis and how to be prepared for the upcoming holiday season. Rick provides actionable tips that can be implemented immediately. You should always have an eye on your competition.
Once again there is no guest for this episode, but it's an important topic that Rick covers. Rick has been discussing recently Q4 and the importance of planning in advance, so he discusses the best practices for the best Q4 ever. It's a content filled episode and this is just one of many Q4 related podcasts in the pipeline.
Affiliate program management should be treated as its own marketing function, but many times it is not. It is often not given the proper amount of time and attention it needs to be successful. In today's episode, Rick discusses the components of affiliate program management and why every affiliate program needs full-time management (in-house or outsourced).
In this episode, Rick sits down with affiliate industry veteran Chris Tradgett. With Q4 on the horizon, Rick and Chris discuss why brands should have a diverse affiliate base. Relying on one particular group of affiliates is asking for trouble. Chris is the CMO at Publisher Discovery and shares his knowledge on how to grow a sustainable affiliate program.
Chris is offering listeners a 7-day free trial to see how their tool works and how it can help integrate with your current tactics/strategies.
To learn more go to https://publisherdiscovery.com
In this episode, Rick talks to his long-time friend, Jeannine Crooks. They have a wide-ranging discussion about the evolution of the affiliate marketing industry. From its humble beginnings to where it's headed in 2020 and beyond. Jeannine is an industry veteran and she shares her knowledge and experiences of her time in the affiliate space.
On this episode of the Rick Magennis Show, Rick welcomes Anthony DiFranco from AvantLink. Anthony is a part of the enterprise sales team but has relationships with his clients even after they sign up for AvantLink. They have a discussion about why brands may give up on their affiliate program and when it is time to hire a professional affiliate management agency. Also discussed is why relationships are so important, especially in affiliate marketing.
On this episode of the Rick Magennis Show, Rick, and his guest, Hanan Maayan discuss the evolution of affiliate marketing. Hanan is a tech entrepreneur and the CEO of Trackonomics. Over the past two decades, affiliate marketing has evolved and tech has played a significant role. This is an episode that is a must-listen for affiliate managers and brands looking to expand with content affiliates and how tech plays a role.
On this episode of the Rick Magennis Show, Rick discusses 4 strategies to recruit affiliates for FREE. There are many tools out there that help identify potential affiliate partners, but unfortunately, they can be costly and not advantageous for the bottom line. There are solutions out there that can identify high-quality affiliates for FREE and Rick discusses them and goes into detail on each. If you're looking for a way to start recruiting affiliates immediately then this is the episode for you.
On this episode, there are no guests, but Rick discusses an important topic to remain efficient in the current "work from home" age. He goes behind the curtain and talks about the browser extensions he uses each day and why they are a must for any affiliate manager. It's not easy starting a new routine, but Rick will provide quality insight on how to make it work for you while remaining efficient with your work.
On this episode of The Rick Magennis Show Rick sits down with Faith Spradling of Bookkeepers.com. They discuss her path to running the affiliate division of Bookkeepers.com, how personalizing the affiliate experience is critical in 2020, and the challenges of running a software affiliate program and why she loves it.
A little bit about Faith:
She has been in the customer service industry for over 20 years. For the last 10 years, she has worked from my home office. So learning to balance work life and family life as a mother (of five children) has definitely been interesting. She joined the team with Bookkeepers.com back in the Spring of 2017. And in March 2019 was given the opportunity to head their affiliate department. The past year she has enjoyed learning more about the affiliate management industry and has had the opportunity to attend FinCon and Affiliate Summit West. The future is wide open and she is enjoying the journey.
Ways to contact Faith:
Website
On this episode of The Rick Magennis Show, Rick sits down with Brook Schaaf, the CEO of FMTC. Rick and Brook discussed why coupon sites have a negative connotation, why brands should work closer & develop specific strategies for them and how FMTC is helping merchants streamline the coupon distribution process.
A little bit about Brook:
Brook Schaaf is a longtime affiliate marketer, having first joined the industry as an in-house program manager at Zappos.com, followed by stints at Shoes.com and Edmunds.com before co-founding an agency that became Schaaf-PartnerCentric. He is also co-founder of FMTC, which he runs today.
To learn more about Brook Schaaf and FMTC you can go to the following places:
Brook's LinkedIn Profile
FMTC on Twitter
FMTC on Facebook
You can learn more about Rick and his company at BearcatMedia.com
On this episode of The Rick Magennis Show, Rick sits down with Zach Rippstein, the VP of Marketing at ZenBusiness. Rick and Zach discussed how important it is to personalize the affiliate experience and show the affiliates that they are important. Zach shares some of the ways he has built solid relationships with their affiliates and as a result have the #1 affiliate program on ShareASale.
To learn more about Zach Rippstein and ZenBusiness you can go to the following places:
Zach's LinkedIn Profile
ZenBusiness on Instagram
ZenBusiness on Twitter
ZenBusiness on LinkedIn
You can learn more about Rick and his company at BearcatMedia.com