Discover how Ben Aston turned a part time side hustle and passion into a $3 Million a year business while he had a 9-5 day job.

He initially launched his first terrible website, aged 14, and was hooked. 20+ years later, he's still at it, but things are going quite a bit better.

Ben is now a digital project manager guru and online entrepreneur - the founder of Black & White Zebra, an indie media company on a mission to help people and organizations succeed.

He is also the founder of the largest and fastest growing communities for digital project managers - The Digital Project Manager.com with 500k+ visits/month, 30k subscribers and 4k members.

What you will learn

• The power of micro niches to succeed in business
• The problem of churn for a membership business
• How to build an online community that pays you
• Using a brand experience to grow your business
• How to monetize a podcast
• How to use content to sell a community membership business model
• Monthly or annual membership fee biz model?
• The importance of constant testing
• Why creating content that solves pain points can help create loyal customers
• Why you should use SEO tools like Ahrefs and Clearscope to optimize and create the right content
• Discover why creating content that matches user intent is so powerful
• The importance of the onboarding process that adds value with content and connections in the community
• How to build a community built around a shared passion
• Create a movement not a business
• Should you play the long game?
• Is 800 people in the community the sweet spot?
• How to create content that doesn’t age and remains evergreen.
• Why you should be creating High Level Frameworks and Principle centred content for your readers
• The importance of hiring great people
• Ship your product and learn from the experience instead of seeking to be perfect