From the community of Somerset in England, rose the shoe brand of Clarks. It was the Desert Boot, "inspired" by North African soldiers that allow the company to become a global phenomenon. In the 1960's it took off in Jamaica but not in the way anyone expected; wearing a Clarks in that decade could result in you been beaten by the police and in some cases thrown in jail. A banned in 1973 by the Jamaica prime minister at the time, Michael Manley, resulted in an increase in its popularity; so much that it became the shoe of choice for musicians and socialites. For the next couple of years, the Desert Clarks, Wallabees and Desert Trek became a national phenomenon. In the 2000s, it started to lose its popularity to Nike and Adidas that is until Vybz Kartel, a popular dancehall deejay was asked a question by his mentee, Popcaan.

Song at the beginning: Clarks - Vybz Kartel, Popcaan & Gaza Slim

Song at the end: Clarks Again - Vybz Kartel

For information on the sources used in this episode, visit our website at: https://www.tenementyaadmedia.com/

Don't forget to follow us on our social media

Twitter: https://twitter.com/tenementyaad_?lan

Instagram: https://www.instagram.com/tenementyaad_/?hl=en

Want to support The Yaad monetary? Click here to make a donation

---

Send in a voice message: https://anchor.fm/lestweforget/message Support this podcast: https://anchor.fm/lestweforget/support