In our first episode of 2023, John Heiman, Consultant with EBP Consulting, shares how to capture meaningful data to demonstrate the briefing program’s ROI. With a focus on effectiveness and efficiency, he highlights the importance of having a baseline to measure sentiment and methods for reporting the impact to executive management.

Episode Highlights:

• The importance of understanding C Level “care abouts” related to data collection and analytics
• Ways to refocus the collection of metrics into two main categories: Effectiveness and Efficiency
• The power of the Net Promoter Score to demonstrate briefing impact on changing customer sentiment
• The top 3 most impactful metrics to report to executive management
• Strategies for communicating with executives for buy in on your long term program requirements
• How to build advocacy for prioritization with IT teams to utilize CRM tools for reporting briefing program influence

Episode Resource:

The Ultimate Question 2.0