In this episode, Radu and Jonathan talk about innovation. We have a look at creativity, passion & necessity and the role they play in solving problems in new ways. We also discuss the need to minimise risk and fail fast and early. We cover the types of innovation and the way products need to feel new but also familiar. We discuss how the right timing is crucial for launching successful products. 

Innovation provides a competitive advantage and, once you have it, is something you shouldn’t take for granted. It should be a part of a company’s vision and long-term strategy.