The Content Toolbox: Recent Episodes
Jenn Neal
I ran marketing departments in corporate America for 10 years and then ran a digital agency for over another 10 years so I know the roadmap to online success and that formula always includes producing content to share your message from your marketing message to sales and delivery. I'm Jennifer Neal and this is The Content Toolbox. I believe the secret to finding and creating raving fans online is through you. In building relationships through stories that share who you really are. Create genuine crazy raving fans that keep begging you to take their money. On this podcast we'll be talking strategies, tactics, tips and more with myself and other industry experts. So buckle up and start your engines because it's go time!
I'm sure you've heard a lot of Facebook ads horror stories -- expensive ads, rejected campaigns, and the scariest of them all: banned accounts. Yikes. So today I'll share with you a step-by-step tutorial on mounting a successful Facebook ad.
Your business has been invited to sponsor an event in your area. You have the means but how do you know if you're getting a sweet deal? Today's episode is all about (you guessed it) SPONSORSHIPS!
Social media promotion is important for a business in the digital age. But one thing marketers often forget is that most of our customers just search for products and services on Google. Getting on top of that search result is a whole 'nother ball game but as always, I got you!
Back then, I was afraid to even charge $20 per hour. These days, I charge on average about $300 per hour. In this episode, we'll talk all about PRICING -- the factors to consider in pricing your products and services and how prices affect customers' decision-making.
It is no secret that managing a relationship can be difficult while running a business. And I learned it the hard way.
The most amazing product in the world still wouldn't sell if no one has even heard about it. Lead generation is all about the KNOW, LIKE, AND TRUST FACTOR. In this episode I'll share the online lead generation techniques that I personally use for my business.
Successful entrepreneurs aren’t born—they’re made. But while there is no magic formula for being a successful entrepreneur, possessing certain entrepreneurial traits definitely help.
You know your marketing campaign is successful when the metrics show you exactly what you expected to see. And one way to measure this is by tracking how your customers behave and where they are coming from. Today, we'll talk about how to do just that—using UTM tracking.
You're finally ready to grow your business and get more leads. You want to launch that awesome online campaign and know that you're going to need an awesome digital marketing team to help you with it. The question is, should you hire an in-house team or partner with an agency? In this video, we'll discuss the pros and cons of each and what they can do for your business.
One of the many advantages of using gamification is that it makes ads more fun and engaging. But the most important benefit of all is that IT GETS PAST AD BLOCKERS! I'll also give you ideas and examples so that you can start using some (or all) of these for your business.
What sets your business apart from your competitors? This is one of the first questions you'll have to answer once you start working on that business idea of yours. And more often than not, those who embrace their competitive advantage are able to thrive even in the most oversaturated markets. Find out how I did it for my business in this episode!
I tried Design Pickle, Penji, and Flocksy so you don't have to.
In this video, I'll share my honest thoughts about these subscription-based graphic design companies and some tips on how to successfully work with their designers.
I'm hitting pause on all things business for this week's episode because I FOUND MY BIOLOGICAL DAD! Around three years ago, I took a test on Ancestry DNA and here's what happened since then.
People tend to imitate what other people do, especially the things that yield positive results. This is what client testimonials are for. It is the ultimate social proof that your business needs to convert potential customers into returning customers. In this episode, I'll share some tips on how to get killer testimonials, questions to ask, and how to use them.
To many business owners, niching down means missing out on potential sales. And yet we've all heard the words "In trying to serve everybody, you end up serving nobody." In this episode, I'll share with you the why's and the how's of establishing your niche.
When potential customers go online in search of answers to their problem, you have to make it so that your product is the answer. By teaching your customers rather than just selling to them, you're able to reach a larger audience. We'll discuss how to do it in this episode.
Today we'll demystify all these confusing digital marketing terms to know which strategy would work best to promote your business. And I'll provide use case examples, of course!
When a business doesn't quite work as well as it should, entrepreneurs are faced with a dilemma. Wait for the current strategy to hopefully work, or recognize that a change is necessary. This year, I bit the bullet and implemented some changes in my business. Find out what I did in this episode!
Not automating your business process does nothing but waste your precious time. Especially when you're running a small business, every minute is valuable. In this episode, I'll share how to make your workflow simpler and more efficient using my favorite automation tools.
My digital agency went from an office setup to a work-from-home setup a few years ago. When done right, you have a happy and efficient team working from anywhere in the world. When done wrong though, it is a TOTAL DISASTER. In this episode, I'm going to share with you the mistakes that I made (and that you need to avoid) in managing a remote team.
I recently went to go diving with the whales and dolphins in Mexico and it reminded me of that time when I got scuba certified. The whales were beautiful, the memories--not so much.
Ads can get pretty boring, especially when it's just one of thousands you see in a day. But it only takes a single groundbreaking ad for a business to be in people's minds forever. In this episode, we'll talk about some of my best marketing campaigns of all time—from Formula One to Squatty Potty!
Creating a sales page as a beginner probably means thinking about design for the most part. And while I love gorgeous sales page designs, the copy often becomes an afterthought. So in this episode, I'll share with you how we write our sales copy—Formula Done-style!
There's lots of tutorials on how to write emails but not a lot of them give you the whole picture. Email marketing involves a whole more than just writing the email, so I'll share with you how I do it for my business.
You guys, I came up with a mind-blowing backlink strategy using sales funnels! And I'm going to share how you can do it too. Let's talk SEO!
I absolutely love having guests on my podcast because it is a mutually-beneficial traffic driving tactic. And I get to pick their brains in the process, of course. Join me as I map out my ultimate content collaboration plan—from vlogs and podcasts, to websites and social media.
I have never felt the need to rebrand my business until I found out that I had been doing it all wrong. In this episode, I'm sharing all the research I had done about branding and how to pull off a successful "look and feel" for your business.
Are instagram reels for business really worth it? In this episode, I’m taking you behind the scenes to show you what we have learned about reels and instagram. We’ve used this information to determine if Instagram reels was really worth it for our business.
In this episode, I will be sharing the habits successful entrepreneurs actively practice. These are not only the same habits I've adopted in my life, but the same habits that saved both my business and my marriage. And the same ones that I still struggle to master.
Are you trying to find ways to improve your project management skills? If so, then you might be curious about ClickUp vs. Trello. ClickUp and Trello are both strong project management platforms; however, they each have their benefits and drawbacks. How do you decide which is right for you? In this episode, we will dive into the details, exploring the pros and cons of each platform so that you can figure out which is best for you.
When offering services as an agency, you have to be an expert in what your customers need. In today’s world that has to include digital marketing. Starting a digital marketing agency takes time. I’m going to share with you how I started my own agency, how I adapted as I grew, and a few key things that you should focus on when starting your own content marketing agency.
Closing high-paying deals aren’t easy. Digital marketers always need to upskill, reskill, or expand their business in order to stay on top of their game. Most of us turn to certifications in order to stand out in the competitive and ever-changing world of digital marketing. “What programs do I need?” “What courses should I start with?” We’ll talk all about those in this episode.
As a business owner in the digital world, I regularly myself at my wit's end trying to come up with promotional content ideas. Whether it is for social media - Instagram, YouTube, Facebook, or even your blog - it is important to keep your customers engaged so let me help you by sharing my secrets!
As a business owner in the digital world, I regularly find myself at my wit's end trying to come up with promotional content ideas. Whether it is for social media - Instagram, YouTube, Facebook, or even your blog - it is important to keep your customers engaged so let me help you by sharing my secrets!
COVID has changed the future of marketing. Businesses scrambling to find new ways to sell gave us plenty of new marketing tactics. Are they worth trying out? Is this permanent or temporary? In this episode, I share my thoughts and analysis to help you navigate the rest of 2021 and beyond.
Happy 100th! I am celebrating by looking back at our content marketing strategy as a whole, including our podcast strategy for The Content Toolbox (so meta, right?).
I share podcasting advice, from my worst mistakes to the greatest lessons that I've learned. I also lay out my plans and goals for the future and how I am going to relaunch, keeping in mind the lessons that I've learned from publishing 100 podcast episodes for over a year.
I am super excited to share with you how increased my page views by a whooping 372.52%! Ultimately, our goal is to get our business to rank on the top of Google search results and the best way to do that is through... BLOGGING. So we're going to dive deep into the hows and the whys of optimizing your website to grow your business.
I seriously cannot count the times that I've talked about lashes in this podcast. So I finally brought my #1 lash girl, Martha Chopko, to The Content Toolbox!
She spills the secrets to her successful beauty business, how she learned from failures, and her journey to building her very own beauty academy.
Today I'm sharing the content marketing plan that I personally use for my digital marketing business. Whether you are a full-time content creator who wants to develop your brand or a small business owner who wants to use some social media juju to promote your product, creating a content strategy will make content creation a walk in the park.
"What is your greatest strength and weakness?" is a common job interview question that, when you know how to answer, highlights how different you are from your competitors. But as business owners, we don't often have someone to ask us such questions to reflect on. Our guest Jason Lam shares tips on how to discover your biggest strength and be the successful entrepreneur of your dreams.
One huge blogger dilemma is choosing whether to:
- write about already popular blog topics, which — if they're already popular — are hard to compete with
- write about super niche topics that may not have enough searches to be profitable
So in this episode, I share with you my SEO content research strategy to come up with blog ideas that make money.
Stephanie Hill-Manuel is back on the hot seat as I help her step up her digital marketing game for 2021. We dive deep into her coaching business, figuring out what works in her current marketing strategy: project management, content creation and targeting. We also developed a more efficient system for the future: improving messaging, repurposing content, and utilizing the power of SEO.
I used to think that I need to be creating content for social media 24/7 in order to drive traffic to my website. That is insane, right? As a newbie entrepreneur, I was guilty of overcomplicating things. The good news is, I figured out the best content creation strategy for monetization. It is all just about repurposing content after all. Join me as I share my content repurposing workflow, tips and examples in today's episode.
Stephanie Hill-Manuel is put on the hot seat as I help her step up her digital marketing game for 2021. We dive deep into her coaching business, figuring out what works in her current marketing strategy: project management, content creation and targeting. We also developed a more efficient system for the future: improving messaging, repurposing content, and utilizing the power of SEO.
Back when I was starting out with this content creation business, I only had the simplest idea on how to create great content. Now that I have a clear-cut strategy, I can confidently say that I have been putting out quality content after another and I’m going to share all the tips on how you can do it too!
In this episode, we learn about neuroscience, a.k.a. sales hacks to hit the "buy button" in your customers' brains. I nerded out with Victoria Vela on sales psychology, subliminal messaging, and subconscious marketing techniques to help increase conversions.
As some of you already know, I ran a digital marketing agency for 10+ years. And while I can only hope to be the wise Master Yoda of online content marketing, I’m going to share with you the key tips to creating great content that I wish I knew before I started my business.
Turn your podcast into a successful business with the help of Ron Cool and Cory Carter, the geniuses behind Hindsight HacKing™ Podcast. They share expert advice - from their business model to the ways they monetize a podcast.
In this episode, I'm sharing with you some social media content tips to create a foolproof marketing strategy. This is the actual step-by-step process that I use (and will continue to use for 2021) to generate leads for my business. Plus, a downloadable content marketing strategy template to help your business as well!
Are you struggling with your social media content strategy? Learn how to take the stress out of social media marketing and break it down into bite-size chunks. Sue Koch, social media marketing expert, joins Jenn on the latest episode of The Content Toolbox to explain how you can achieve your social media marketing goals. Just understanding social media marketing and the importance of social media in our life isn’t enough to turn clicks into sales, which is why Sue gives concrete social media content examples you can use as inspiration and a realistic framework that you can fit into your life.
The advantages of creating consistent content are a compounding effect. But sticking to that routine requires having a process to follow and steps to utilize content repurposing. I share 10 simple steps to follow that will keep your content marketing efforts on track.
Does your content management strategy need an overhaul? Whether you’re talking website content ideas or content strategy for Instagram, you want to stay fresh and ahead of the game. Learn from marketing expert, Matt Deseno, how to use evergreen content examples that will keep you relevant. He lays out a winning content strategy framework that can take your content from lackluster to supernova. To stay on top of your industry, you need to understand how to create a content distribution strategy that converts and builds enduring brand loyalty.
Keeping your content plan for social media active and engaging can sometimes feel like a shot in the dark. I discuss in this episode how to make educational content for social media with steps designed to meet your ideal customer with the information they need. How do we find that? We’re stealing some secrets from Google to support both your customers and your traffic and promotional needs.
Effective relationship communication means each party gets their needs met. The success of any business hinges on the importance of business relationships. Join us to learn how marriage relationship advice applies to your business. Solve relationship communication problems with partners and employees. Learn specific ways to apply relationship communication skills and retain more clients by making sure they feel heard and valued.
Content Marketing is still one of the easiest and cheapest ways to attract traffic to your website and offers. We cover what are the strategies of content marketing and a framework to follow when creating a plan for 2021, whether working with a content marketing agency or your own in house content team.
If you want to reach new audiences with great content, but don’t have the resources to pour into lead generation for your business, marketing automation is the answer. In this episode, industry expert Neil Holmes explains what marketing automation is, and how digital marketing will save time and generate high quality leads for your local business. Tune in for the ultimate guide to a marketing strategy that works to repurpose your workflow for maximum impact on your targeted clientele.
Learn how to create a digital marketing strategy that will get you the results you need. A successful digital marketing strategy understands its target audience and focuses on personalizing content and user experiences. In this episode, Jenn lays out a digital marketing strategy template for 2021 that includes taking advantage of voice search, video marketing, and influencers. Plus, you’ll learn how AI and mobile-friendly interfaces can take your business to the next level.
Are you looking for a cost-effective way to promote your business? Serial entrepreneur Neil Holmes gives us key insight into how Facebook advertisements are highly successful at generating business in no time. Tune in to find out how you can make money running Facebook ads for your local business.
Jenn discusses four key factors that go into a pro’s attraction marketing blueprint. What makes it really work? Using emotional connection to make someone believe you can help them with their pain points. Jenn will give you helpful tips and concrete examples of how to use attraction marketing to forecast the ways you can help solve your customers’ problems. And it’s not just the words you use— it’s also about the media platforms you use and how you repurpose your content across them.
How do you translate a brick and mortar business into an online setting? It can be done, even in a time when many other businesses are doing the same. The key is keeping it personal. Listen as entrepreneur Kelly Altman shares how she shifted her gym community to live online fitness classes, and is thriving more than ever!
Understand integrated marketing communication and why it is important. Find out how to use the elements of IMC to capture the attention of your target audience. Learn from integrated marketing expert, Jennifer Neal, how to cast a wider net and undercut the competition. Compared to oversaturated digital marketing, offline marketing will get you noticed and remembered. Discover specific integrated marketing communication tools that you can apply to your business.
Do you know the best digital marketing trends to follow for your manufacturing company? I sat down with Justin Stephens to talk about manufacturing marketing ideas and how to do digital marketing for industrial products.
Just because you manufacture a real product doesn’t mean you don’t need digital marketing! More than ever, digital marketing for manufacturers is important and can bring you way more customers than before.
What are the elements of a great story? If you think back to your favorite stories, they all have similar elements: a hero, a guide, a conflict, a resolution. The same should be in the stories you tell in your marketing. The key to great content is a great story and with these examples and techniques of storytelling marketing, you’ll help your customer along their journey.
One of the most important things in business is how we engage with our customers. A big part of that these days is done with automation. I’ve noticed many business owners – myself included, actually – fall into the common trap of not putting enough into their marketing automation. Here’s how marketing automation can revamp your business in the new year and bring you even more customers.
We all want more traffic but knowing how to generate that traffic can be confusing. Do you put out more ads? Where do you focus those ads? What if you could drive organic traffic directly to your site by becoming an authority in the space? Bloggers know how to drive traffic to their sites and there’s a reason it works: the content is great and it answers questions people have. By tapping into this hidden audience, you can increase your revenue and boost your sales.
Merry Christmas! Today’s guest expert, dubbed by Forbes.com as the “Best CEO Ever”, is none other than Santa Claus himself.
He shares tips on running a successful business, from the importance of developing an entrepreneurial mindset to the creative ways to overcome business challenges.
In this ultimate home makeover, I transform a room into a recording studio for my podcast and videos. I share a step by step tutorial on how I shoot and record every episode at home in 2020 – design ideas on how to set up a home office, the best beginner podcasting gear, and how I set up all my equipment.
Guest expert Justin Stephens returns to The Content Toolbox to talk about content marketing to sell not only to consumers but also to businesses.
We discuss the similarities and differences in B2B and B2C marketing and Justin shares the secrets to a winning B2B and B2C marketing strategy.
A good business story is engaging. A better business story is persuasive. A great business story is one that is so compelling that it gives your customers all the reasons to buy from you.
In this episode, I will teach you how to develop your personal stories into brand stories, and turn them into quality content for your business.
Guest expert Cheri Yazzie shares her own entrepreneurial values attitudes and motivation. Staying motivated as an entrepreneur has many different facets – both internal and external factors can have an affect on our happiness. Cheri shares her entrepreneurial journey with wins and lessons and her own pursuit of happiness in her business model. She has cracked the key on how to combine passion with entrepreneurship and be happy AF.
What is digital storytelling and what are some examples of using it in business? Storytelling techniques are the same whether you’re talking about yourself or your brand. The key is to use storytelling in your marketing, while relating to your customers and prospects through story. I share my 6 steps guaranteed to help you craft stories for your business and examples of brand storytelling and marketing storytelling.
Guest expert Bill Crane shares his mission of helping to create a thousand new millionaires. He shares his journey from learning to sell at a very early age and honing his skills through real estate and construction. He refers to it as developing a muscle memory for selling. From finding the right people to sell to, where to find them and how to craft high ticket offers, Bill reveals some of his secrets from life experiences and from his book, Generating Clients for Life.
Developing a solid content marketing strategy can be a tough thing to stick to. I’m sharing my top ways to get started reusing your content to drive more traffic to your website. We talk about content repurposing and how to repurpose YouTube and video content, then how to reuse content for your blog. I share some best practices for content repurposing and my top 4 tips for a content repurposing workflow – so that you can create content for your blog and social media without having to work harder.
| Happy Thanksgiving! I share some insights I’ve discovered about the power of gratitude and the ways I’m practicing gratitude in my personal life. A lesson I learned from Tony Robbins about the entrepreneurial mindset was a guide to improving my personal relationships – and now I’m looking to share those examples of gratitude in my business. Most important this time of year is to spend time with family and friends and to be grateful for what we have and how we’re giving back – from my heart to yours sharing my thanks to you. |
| What is inbound marketing and how does it fit into your marketing strategy? We review inbound vs outbound marketing examples and the advantages of inbound marketing. In my opinion traditional methods that digital marketers use are doing it the hard way. I talk about cold, warm and hot traffic and how you can use inbound marketing tactics to save time and money – working smarter and not harder in this online marketing game. |
Guest expert Jay Altman shares how he works with high end clients to help them identify the target market for their business and get clear on their marketing positioning. He says it starts with a clear self assessment and understanding the things that are important to you – examples of how these will be important to your audience. He talks about clarifying your messaging and finding your niche all starting from the entrepreneurial mindset – looking in before you look out. And, he shares his exclusive assessment strategy that is the core of every business strategy and marketing messaging.
Two tips on how to be smarter in your content repurposing. I talk through examples of how we are using content repurposing and different ways to repurpose content – and how we use it for social media. I recently discovered 2 tips for content repurposing that are super genius and ways to save massive amounts of time and effort – so sharing those in this episode!
Guest expert and digital agency owner Olga Fomenko shares with us how she helps clients with development and delivery of the entire customer lifecycle. We get really nerdy and talk about project management for digital agencies and what project management tools she uses for the agency and what project management tools she recommends. We also talk about hiring a project manager and her project management certification requirements, as well as her super cool shared project management resource – so if you’re looking to hire a project manager or get some task organization help check this episode out.
I’m often asked how and why I share so many personal stories for business storytelling. I share here examples and storytelling techniques I use to craft a story then the strategy I use to bridge the gap using the power of storytelling and incorporating marketing for business online and on social media. If you’re wondering how to master the art of storytelling for business, pay attention to this simple lesson and follow the steps to become a great story teller and use that to promote your business online and on social media.
Podcast promotion and marketing your podcast can be a tricky road. Guest expert Evans Putman shares his marketing strategy and how he leveraged the guests on his podcast to create a monetization system that created a complete passive income stream. Don’t miss out on these insider tips for growing your podcast and monetizing podcasts in 2020.
Finding good work life balance as an entrepreneur or business owner can be really difficult. It’s often hard to balance family and business and sometimes we forget the importance of creating a healthy mix. But living a balanced life can inspire creativity – and creativity in business is the thing that inspires entrepreneurs. I was inspired from a recent Halloween trip with my family and share how I discovered a new message from embracing a new work life balance. Plus, cute kid Halloween photos!
Speaking with guest Michael Ruiz “The Robin Hood of Real Estate and Foreclosures.” Michael shares how he automates his real estate business and tips and tricks on lead generation and an automated follow up system. We share some ways that Michael is leveraging his time and knowledge using digital marketing strategies and using an alter ego to put a personal touch on marketing automation systems.
What is a mastermind exactly and why do you want to be part of a mastermind group? I share some business coaching and advise that came out of a recent mastermind meeting I attended. We shared things that were working, where we needed help and a little bit of tough love. As an entrepreneur it’s important to maintain the right mindset – and sometimes that comes from something as simple as a small mastermind. Not a part of a mastermind group? It might be time to find some people. 😊
An exciting interview with Steve Werner where we talk about everything from selling from stage and transitioning from live events to selling online with a phone funnel. We review email marketing strategies and sticking to the basics with creating noise online and driving traffic to a phone call. Steve shares his journey from live events to selling online - but all with purpose and connection, plus a fantastic story about failure and jumping back from it.
As digital marketers we’re really great at selling things – but struggle with getting traffic to our website. I talk about the Entrepreneurial 4 letter word – BLOG. The truth is bloggers are really good with sending organic traffic to websites but aren’t great at monetizing. I talk about how we can bridge the gap and use blogging strategies to help send organic traffic to our websites and offers.
Celebrating 50 Episodes of our Podcast and Content Marketing Strategies that we’ve used along the way. Tables are turned when Jenn becomes the interviewee and reveals the podcast marketing techniques and content marketing examples that we’ve been using. We dive into podcast content ideas and share storytelling strategies, and talk about the viral content strategy where you can use your own storytelling skills with content repurposing to create a viral content marketing effect to increase website traffic.
Marketing automation for small business is absolutely essential, but can sometimes feel a bit cumbersome. I talk about the importance of follow up and making sure no cold lead gets dropped – using automated emails and other follow up automations can help you feel more human while performing like a super human. I share some standard marketing automation examples and strategies, and also a fun illustrative example from a recent Formula 1 race, where automation caused the points winner to lose and the underdog to win. It’s automation for the win!
We go behind the scenes to our message map we’re setting up for our email marketing plan as a follow up nurture sequence for our new survey participants. I share the lead nurture strategy and email campaigns and how we’re segmenting out audience the examples of lead nurture best practices we’re using to target the message to the audience. We’re building out the process map we’ll be using to create the marketing automation that will run this follow up sequence.
How I got hooked by two different storytelling marketing masters in one day – mastering the art of storytelling in business.
Storytelling as a business tool is so often overlooked or ignored, yet mastering the art of storytelling marketing is absolutely essential. I share here the story of how I was hooked by two masterful storytellers in the same day and happily bought their products. And, a few storytelling techniques you can start using for yourself right away.
The Content Toolbox is all about Repurposing
Today Jenn's going to practice what she preaches & show you the importance of repurposing. What's she going to repurpose? Some amazing guest speakers that showed up live at our event, The Smarter Content Formula: Storytelling. So join Jenn Neal, Kathryn Jones, Holly Homer & Laurie Turk as they take one question at a time and round robin answer that with their experience and genius.
Jenn Neal shares her Content Marketing Formula.
Jenn has taken some cool framework structures and put together a way to remember Content Marketing, unlike any you’ve seen before and promises it’s going to stick with you. You’re going to be able to figure out exactly where you are and what you need to do with next steps.
Our Thursday episodes feature guests – and I figured the best use of guests this week would be to share some of the guests we had on live sessions at our event. Featuring some highlights of live sessions with speakers and attendees – covering lessons, questions, and laughs. Going live you always end up with the unexpected, and our event totally delivered.
We officially hosted our first virtual event just over two weeks ago. In this episode, I'm sharing the real details behind the scenes of the things that worked and things that didn't. What we learned and how we'll do things differently in the future for our next digital summit.
-- 12 Top Marketers Reveal How To Unlock The “Traffic Matrix” And Generate Floods Of High Quality Traffic To Your Offer Catch this entire presentation from one of our featured speakers at the Free virtual event:
Register here: https://www.thevirtualjenn.com/smarter-content-formula/ --- Handling gut-exploding pressure I just got back from Alaska and I wrote a story about a rockfish. I pulled this rock fish up from the depths of the ocean and it's guts were expanded. And I was like, Holy crap, what happened to this thing? But it turns out that the pressure difference is too much for the fish. And so it gets stunned and its insides can't take it. But if you release it back to pressure where it's used to, it has a way better shot of surviving the whole experience. And I was thinking to myself, I feel like so many entrepreneurs live in this world where we're better at handling one more than we are the other. But in order to be successful, you've got to be able to navigate both of them. ---------------------- Want to hear more? Register for the free online event https://www.thevirtualjenn.com/smarter-content-formula/ ---------------------- As an experienced business owner in today’s virtual world you must adapt quickly to keep driving traffic to your bottom line. At this 3-day virtual event, you’ll equip yourself with the tools, strategies, and expert insights you need to get ahead of the competition and thrive. If you’re relying on organic marketing to generate traffic and grow your business – you won’t want to miss these traffic secrets! The Social Content Formula event is a truly groundbreaking online hybrid event designed to help you master your message and integrate into all aspects of your business and ultimately monetize that message, all through the lens of storytelling. We’ll deliver a fully virtual and interactive conference, exhibition, networking, and live interactive workshop experiences to attendees around the world. What are you waiting for? Join thousands of marketers online for 3 days of free, practical learning and hands-on experience. If you’re tired of working with paid ads and just not getting the “click” this event reveals how to tap into a nearly unlimited supply of high quality traffic without slaving away at content creation or spending your entire budget on paid ads. Register online for FREE here: -- https://www.thevirtualjenn.com/smarter-content-formula/
Content Repurposing methods can extend beyond just digital platforms. And this featured presenter is a master of creating a customer experience. Join myself and guest presenter from The Smarter Content Formula, Mark Stern. I'm sharing some of the amazing content we had to leave out of the main presentation for the virtual event - but there is some seriously good info here about traffic and knowing what to focus on. Enjoy this sneak preview episode from The Smarter Content Formula virtual event - going live September 9-11, 2020. ///--/// Register to attend the Smarter Content Formula for free at smartercontentformula.com #imsmarter #smartercontentformula #thevirtualjenn
Preparing to host a virtual event is a ton of work and can be super overwhelming! I share some behind the scenes of how we're prepping and talk about how I'm avoiding a meltdown... but find a hidden lesson of goal setting.
Curious about the event?
Attract the traffic you want. Boost your online authority and scale up your business with messaging that attracts traffic. Featuring 12 experts in a hybrid event - virtual presentations + live workshops. --
Join myself and guest presenter from The Smarter Content Formula, Holly Homer. I'm sharing some of the amazing content we had to leave out of the main presentation for the virtual event - but there is some seriously good info here about traffic and knowing what to focus on. Enjoy this sneak preview episode from The Smarter Content Formula virtual event - going live September 9-11, 2020. ///--/// Register to attend the Smarter Content Formula for free at smartercontentformula.com
As an entrepreneur it can be really tough to maintain a positive attitude, especially in stressful times. On a recent trip I had 5 major things happen which could have ruined the trip or started a negative spiral.
Instead, I looked at how to stay the course and enjoy the journey. I focused on the importance of goal setting and looking for the positive and discovered that keeping the entrepreneurial and business motivation starts from these things. Join me on site as I share how I cleared my mind and focused on staying motivated even during tough times and maintaining a positive outlook.
I sit down with podcast expert Jaime Atkinson. Jaime takes me through his technique and experiences in generating leads and creating content his fans rave over. He also explains the importance of positioning your podcast and having clients come to you. Learn how to be a successful entrepreneur by exploring the business side of content generation and the podcasting industry.
Successful medical massage therapist and guest expert Neil Holmes shares his secrets to digital marketing for brick and mortar, for medical massage marketing. He owns a successful massage business and shares how he gets more massage clients and has grown his medical massage clinic, even during the pandemic. Use these social media and marketing tips for how to build a massage practice or any other brick and mortar business.
Having a successful morning routine contributes to inspiration, productivity and efficiency. Following the millionaire habits of entrepreneurs is a great start, but finding my own morning routine that serves me as my business has changed has been a trial and error process. I dive into how I focused my energy to develop a new morning ritual and how I practiced to create a habit that continues to serve in my new morning routine.
Meet Nikki Tomaino Allemand, the owner of Easy-Peazy Kitchen. She wanted a way to work from home AND prep delicious, homemade, healthy meals for her family. So she started her own meal-prepping business in the hopes that other families could have healthy, homemade food delivered to their door. But Nikki doesn’t stop there. She’s sharing her meal-planning/prep tips and tricks so families can prep and cook their own meals at home. And Nikki is giving other moms the tools they need to start their own sell-food-from-home businesses.
Jenn talks about a great book called The Tribe Book today and the concepts in it. As an experienced marketer and entrepreneur, she understands the importance of building community. But many people are stuck in the details of building their community.
We’ve all got behavior patterns and interaction tendencies. Some of us are more introverted than others. And some need to be with people all the time.
No matter whee your strengths lie, you need community just like everyone else. Before you can build your community and lead, you’ve got to find your tribe.
In this episode, Jenn talks leadership qualities, developing great relationships, and creating community as part of your business offering. Join us as we discover what makes us unique and how to use that in business to our advantage.
In this episode of "The Content Toolbox," Brooke Evans shares her no-fail method on how to sell high ticket online services that can be used no matter your level of sales experience. After going from closing one sale in 14 to six figures just from sales, Brooke knows the secret formula to connecting with your customers and building a high ticket sales funnel. She shares her secrets to selling, her pricing strategy for services, and how to get high ticket clients in today's online world.
Selecting the right CRM software for your small business can be a daunting task, and one I get asked all the time. I’ve been experimenting for years with different CRM software and I share CRM software examples in this episode, along with how and why I have made decisions through the years to change CRM software systems.
I review what CRM software is and what CRM stands for, how to use CRM software for small business, and email marketing and follow up systems incorporated into the CRM software – along with how I compare email stats and use declining email open rates to help make a CRM software decision.
Crafting the perfect marketing messaging can be a difficult thing to approach. We discuss b2b marketing strategies and share an amazing example using customer journey mapping techniques.
We dive into really documenting the customer experience and then understanding language structures and hidden linguistics meanings in an exciting new method to craft an effective marketing message based on the customer journey and experience you want them to have.
The digital world is getting very crowded – let’s face it, these days anyone with a computer can pretend to be an expert and market themselves online. So how is your content going to stand out?
I look at digital marketing trends and compare online and offline marketing tactics, specifically in 2020 and beyond. One of the keys to help you stand out is going to be physical marketing, or including offline marketing use of your content. Join me as I discuss the trends I’m seeing for branded content in this new world of marketing both online and offline.
Finding your dream customer and using segmentation marketing to reach them is a key strategy that will save you time and money and help to increase your conversions. Understanding who is your target market and how to attract those customers can be tricky.
Guest expert and Facebook Ads expert Lisanne Murphy shares her strategies for identifying your target market, and understanding their buying psychology then using that to create marketing segments. Becoming a “customer manager” will drive dream traffic to your offer – and we discuss how to test your market segmentation targeting and positioning using Facebook Ads.
Content repurposing – let’s take a look at how to repurpose your content on social media. I look back at traditional marketing vs digital marketing and compare some of the tactics – and how some of the advantages of traditional marketing can be used as effective digital marketing strategies today.
Most importantly – if you’re going to be producing great content make sure that you’re taking advantage of content repurposing and getting maximum exposure from your efforts. This is dusting off an old guide I had from 7 years ago, and repurposing to fit content marketing and digital marketing needs for today.
Knowing your customer needs and wants can be a key to a successful business that can will scale. My guest expert today Geeta Nadkarni reveals her unique technique to identify ideal client needs and wants - and how it all starts with identifying and overcoming your own limiting beliefs.
She shares her own entrepreneurial experience of how she wanted to stop trading time for money and scale her business while avoiding more entrepreneurial burnout - and how that journey started with digging deep into her own subconscious programming to identify and clear her limiting beliefs. Then she simply shared that experience and her ideal customers started to find her.
Personal Branding Strategy & Examples / In this episode I share with you my commitment to purple as my personal brand and the strategies that I’ve used in the past to build my personal brand.
I share how you can develop your own personal branding strategy and take a look at the strategies used by other key influencers in the digital marketing space through branding examples.
Branding yourself is key if you’re growing a business online – because when your ideal customer searches for you, you want to have instant authority and recognition – and that comes from a strong personal brand identity.
Email nurture campaign – welcome email series – nurture sequence emails. However you say it, lead nurturing is super important. Guest expert Yara Golden joins me as we dive deep on defining who it is you’re talking to and understanding communicating with your ideal customer, then how to tell them a story through an onboarding email series and in your brand messaging.
A behind the scenes review of the podcasting equipment I use at home including the shop podcast room and home video studio setup. I review the best podcast beginner equipment setup I started with and how I’ve modified lighting and audio microphone equipment I’m currently using, as well as how I’ve configured it to work in my everyday office.
I share how I set up the equipment – where to stand, how to position my light, how to use my microphone, and step by step tutorial on how I shoot every episode at home. Importantly, I share how I’ve modified the setup to record podcast episodes in 2020 when working from home.
We start the episode talking about the ideal customer profile and how you can attract the right clients and repel the wrong ones by focusing on being real and vulnerable in your origin story – then how to use that brand story to find more customers.
We review how to grow your email list from Facebook groups and how to share those stories on YouTube in a different way. Chantelle shares ideas to attract and keep more customers online, using the CARE method and how important it is to go for your dreams now – stop waiting and start living your life to the fullest right now.
A deep dive into the business mindset and overcoming fear of trying new things. I share the new online event I’m working on and how I developed an entrepreneurial mindset years ago that is still serving to create confidence in developing new marketing strategies for 2020 business growth.
Imee and I take a look back at how we got started in digital marketing, and first making money from home. Imee shares online business ideas for beginners and a super simple 3 step formula that helps to target and attract your ideal client or customer.
We review examples of legitimate ways to make money and/or start a business online from home, especially for moms. And, Imee shares tips from 5 step framework for generating leads online.
Creativity and innovation lead to bigger ideas and bottom lines in business and entrepreneurship. I dive into a recent source of inspiration and talk about how to use play as an adult in marketing storytelling.
I get deep with talking about creating an emotional bridge to connect with your audience, building up a story bank, and a fun story about how I identified and overcame a personal limiting false belief.
We dive into the attraction marketing formula and talk about how to reverse engineer pulling your ideal avatar or audience right into your list.
We review how podcasting can be an ultimate pull marketing strategy and methods of how you can monetize your podcast efforts. We also discuss methods of how to find your unique voice and how to focus on your transformational journey as part of what makes you unique and attractive to your audience.
Here are ways to increase online traffic – I share my simple 6 step framework of content repurposing. Following this content marketing strategy will help you get the most out of your content and create engaging posts on your blog, YouTube content, social media and more.
As the face of your company, having your team follow this content repurposing system will maximize your b2b content marketing while helping you all work smarter, not harder and will help to increase your awareness, reach, and online impact.
Marketers have a lot of things on their plate. But one thing shouldn’t be overlooked. It’s the power of great content.
In this episode, Eric and I cover ways to make your content attractive. But we also talk about getting the right type of content. You need different types of content, but not all rolled into one piece.
We talk a lot about getting to know your audience. How do you open those communication lines with them? It’s all about the way you write.
I detail my first chargeback experience in this episode. I talk about setting expectations. And I talk about the emotional turmoil of settling things with the customer.
It’s not always easy doing the right thing. But we still have values, even in this crazy world. I dive deep into the issues around the customer being wrong.
I talk with guest expert Justin Stephens about how he uses content marketing delivered one to one for his sales prospecting. We review tips for prospecting methods that work, how to find more customers without being pushy, and lead and sales follow up techniques.
Promotional offers for your online selling – should you cut prices or increase value? I review some perspectives from other online professionals and discuss how to add value to your customers and increasing perceived value.
While we as entrepreneurs are used to a self-quarantine, we also crave that social connection. And during a time of social distancing and crisis, we found a way to work together to provide support, accountability and content creation ideas. Cheers! It’s virtual happy hour!
Tara Bryan has spent the past 20 years teaching other people how to share their expertise with the world. In this episode of The Content Toolbox, we’ll share with you how to develop an online course that will take your students on a learning journey to success. We’ll talk about the do’s and don’ts of online learning, online course ideas, practical tips for getting started, and the biggest hurdles Tara steers her clients around. This episode is your essential primer on instructional design for e-learning.
Mark Stern talks about his journey as an entrepreneur how his custom boxes have been a game changer for him. Then we dive into the lessons he’s learned, how he’s applied a corporate skillset to the virtual world, and the advice he has for anyone thinking about doing the same. Don’t miss this episode – it’s full of great information about how to run a virtual business without ignoring the physical and even has some advice for corporations currently moving into the digital realm.
I talk about a recent networking trip and talks about how sometimes, letting go is the best thing you can do. I also dive into how you can float to success instead of fighting your way to the top!
Insurance entrepreneur and online sales master Zak Harlow shares his journey from finding his voice and confidence online using social media marketing for business to how he monetizes his Facebook group for 6-figure launches. We discuss lead nurturing strategies that lead to higher sales conversions and how true authenticity online helps to find your tribe. Don’t miss this episode to learn how to have successful 5 and 6 figure launches selling products online for free.