The Creative Brief: Recent Episodes
Chris Davis & Nick Klenchik
Hosted by agency founders and digital natives, Chris Davis and Nick Klenchik, the Creative Brief podcast tackles business, marketing, and technology topics that propel us into the future of everything digital. Tune in every week for fresh perspectives, industry insights and interviews with experts in their respective fields.
This week we get the pleasure of speaking with Dan Robbins, VP of Ad Marketing and Partner Solutions at Roku.
He explains how the Coronavirus pandemic has changed but also solidified our understanding of modern streaming habits. More often people are defaulting to streaming services rather than opting for cable television, meaning more networks are popping up with their own subscription streaming services.
Listen to the episode and let us know if you’re also a cord cutter!
Leave some feedbackWhat should we talk about next?
Did you enjoy this episode? If so please leave us a short review!
Connect with Roku:
https://roku.com
Social, @Roku
Connect with Chris and Nick:
https://revcarto.comSocials,@chrisdavisworksand @revcarto
https://kowalacreative.comSocials, @nklenchik and @kowalacreative
Have you ever wondered why your business sometimes gets website visitors that quickly bounce off the page? The answer isn’t always the same, but you’re probably not giving them a reason to stick around. To convert them into a customer or qualified lead requires both strategy and persistence.
In this episode, we give 8 solid tips that you can implement to your website today in order to hold onto those visitors and turn them into loyal customers.
Listen to the episode for the full list!
Leave some feedback:What should we talk about next?
Did you enjoy this episode? If so please leave us a short review!
Connect with Chris and Nick:
https://revcarto.comSocials,@chrisdavisworksand @revcarto
https://kowalacreative.comSocials, @nklenchik and @kowalacreative
We’re taking a week off from interviews, so this episode is a reupload. We believe many entrepreneurs and businesses of all sizes can benefit from the conversation and insights from Sendible CEO Gavin Hammar.
Throughout the episode, Gavin outlines the joys and challenges of running a software company, creating and building upon a healthy work culture, and what it takes to build brand authenticity.
Leave some feedbackWhat should we talk about next?
Did you enjoy this episode? If so please leave us a short review!
Connect with Gavin and Sendible:
https://sendible.com
Socials, @GavinHammar, @hamgav, @Sendible
Connect with Chris and Nick:
https://revcarto.comSocials,@chrisdavisworksand @revcarto
https://kowalacreative.comSocials, @nklenchik and @kowalacreative
Happy employees make happy customers which results in successful businesses. One of your most important responsibilities is making your employees feel truly valued, showing gratitude, and letting them know that without them, your company would be in a much different place.
In this episode, we discuss proven tactics that employers can use to show employee appreciation, and make their work environment more enjoyable.
Listen to the episode for the full list!
Leave some feedback:What should we talk about next?
Did you enjoy this episode? If so please leave us a short review!
Connect with Chris and Nick:
https://revcarto.comSocials,@chrisdavisworksand @revcarto
https://kowalacreative.comSocials, @nklenchik and @kowalacreative
Wendy Wei is the host of the Overexposed podcast and social media manager at Pexels, a platform that allows its users to download and use free stock photos and videos with the help from contributors from all over the world.
In this episode, Wendy gives us a history lesson on Pexels as well as a feature they recently implemented, giving LGBTQ+ couples equal presence when searching on the site. This is another step for the company to strengthen their overall quest to improve representation for marginalized communities.
Leave some feedbackWhat should we talk about next?
Did you enjoy this episode? If so please leave us a short review!
Check out Wendy and Pexels
Connect with Chris and Nick:
https://revcarto.comSocials,@chrisdavisworksand @revcarto
https://kowalacreative.comSocials, @nklenchik and @kowalacreative
Outsourcing is the business practice of hiring an outside party or company to perform services and create goods that is traditionally internal and undertaken by the company's own employees and staff. It's a practice that businesses typically use as a cost cutting measure, and as such, it can affect a wide range of jobs, ranging from IT and customer support, to manufacturing to the back office.
In this episode, we discuss our own thoughts on outsourcing, and when your company should consider it.
Leave some feedback:What should we talk about next?
Did you enjoy this episode? If so please leave us a short review!
Connect with Chris and Nick:
https://revcarto.comSocials,@chrisdavisworksand @revcarto
https://kowalacreative.comSocials, @nklenchik and @kowalacreative
On this episode of the Creative Brief, we interview Eric Andre Show co-writer, Hannibal Buress. Some of you are probably curious and might ask, “What’s Hannibal been up to lately?” Some might say, “Who is Hannibal Buress?”
Hannibal first started performing stand-up comedy at an open mic in the early 2000s while attending Southern Illinois University and was a writer for the television shows Saturday Night Live and 30 Rock. He has also performed on several late-night talk shows over the years and started a podcast called Handsome Rambler in 2016.
This year, Hannibal drops his new stand up special called Miami Nights exclusively on YouTube, where he discusses his experience with Miami law enforcement, alongside the backdrop of a national and international conversation around police brutality and the Black Lives Matter movement.
In this episode, we talk about everything from social media, to internet rabbit holes, and of course, the release of Miami Nights.
Leave some feedback:What should we talk about next?
Did you enjoy this episode? If so please leave us a short review!
Check out Hannibal and Miami Nights:
Socials, Twitter, Instagram, TikTok
Connect with Chris and Nick:
https://revcarto.comSocials,@chrisdavisworksand @revcarto
https://kowalacreative.comSocials, @nklenchik and @kowalacreative
Customer experience (CX) is how customers perceive their interactions with a business. From first impression to landed customer, a successful strategy should be both enjoyable and useful from the customer’s point of view. The process promotes loyalty, helps businesses retain customers, and encourages brand advocacy. This is why it's incredibly important to provide a remarkable experience and make those customers want to continue doing business with you. They are one of your best resources for growing brand awareness.
In this episode, we discuss our own suggestions for greatly improving customer experiences.
Leave some feedback:What should we talk about next?
Did you enjoy this episode? If so please leave us a short review!
Connect with Chris and Nick:
https://revcarto.comSocials,@chrisdavisworksand @revcarto
https://kowalacreative.comSocials, @nklenchik and @kowalacreative
A common practice that surrounds big tech companies like Google or Facebook is the ability to collect and manipulate user data to their advantage. They generally provide users with a free service in exchange for their data, which can be quickly turned around to serve extremely personalized ads. You’re constantly being followed online, whether it’s said or not, and needless to say, this level of personalization isn’t for everyone. That’s why DuckDuckGo is trying to change that mentality. They’re proving that a tech company can focus on user privacy, and practice data ethics while being profitable at the same time.
Our Creative Brief guest this week is Kamyl Bazbaz, VP of Communications at DuckDuckGo. Listen to the episode to find out the lengths at which the company goes through to stick to their morals and respect the personal data of their users.
Leave some feedback:What should we talk about next?
Did you enjoy this episode? If so please leave us a short review!
Check out DuckDuckGo:
https://duckduckgo.com/Socials, Instagram / Facebook / Twitter
Connect with Chris and Nick:
https://revcarto.comSocials,@chrisdavisworks/ @revcarto
https://kowalacreative.comSocials, @nklenchik / @kowalacreative
Lead generation is a necessary process for all sorts of businesses. The process itself involves attracting and converting complete strangers into potential customers if they have indicated an interest in a product or service that your business provides. Some examples of lead generators are online content, blog posts, giveaways, coupons, live events, etc.
In this episode, we discuss our own techniques for lead generation with hopes that it will also help your business venture.
Listen to the episode for the fully-featured list.
Leave some feedback:What should we talk about next?
Did you enjoy this episode? If so please leave us a short review!
Connect with Chris and Nick:
https://revcarto.comSocials,@chrisdavisworksand @revcarto
https://kowalacreative.comSocials, @nklenchik and @kowalacreative
Affinity is a graphics software suite of applications for creative professionals developed by Serif for macOS, iPadOS, and Windows. The company was originally founded in 1987 by a small team of software engineers, with a mission to create lower-cost alternatives to existing desktop publishing applications. As technology improved, their software would evolve to meet the needs of their users, and their trio of applications, aptly named Affinity Photo, Affinity Designer, and Affinity Publisher would rival the capabilities of Adobe’s popular creative suite.
Our Creative Brief guest this week is Serif’s managing director, Ash Hewson. With nearly 15 years at the company, Ash has seen it all. Most importantly, he has overseen the release of the Serif’s Affinity suite and is currently finding new creative avenues to take the company to Affinity… and beyond.
Leave some feedback:What should we talk about next?
Did you enjoy this episode? If so please leave us a short review!
Check out Affinity by Serif:
https://affinity.serif.com/en-us/Socials, Instagram / Facebook / Twitter
Connect with Chris and Nick:
https://revcarto.comSocials,@chrisdavisworks/ @revcarto
https://kowalacreative.comSocials, @nklenchik / @kowalacreative
This Week in Marketing #11
Despite one's best efforts to grow a company, there are small business owners who tend to experience stunted or sluggish growth. If you’re frustrated with how slowly your business seems to be growing, this podcast episode is for you. We share 10 tips based on our own experiences that may help you move to that next phase of business growth.
Listen to the episode for the fully-featured list.
Leave some feedback:What should we talk about next?
Did you enjoy this episode? If so please leave us a short review!
Connect with Chris and Nick:
https://revcarto.comSocials,@chrisdavisworksand @revcarto
https://kowalacreative.comSocials, @nklenchik and @kowalacreative
Charles Reese started his social media journey by posting his favorite outfits which turned into a desire to be a fashion influencer. He observed some of the most prominent influencers when social media was on the rise and came to the realization that it would someday dominate main stream culture. Charles uncovered his passion for marketing and business while in college and turned it into a lifestyle. He is currently building a marketing company that will bring strategic and creative tactics for businesses and brands across different industries.
In this episode we outline why it’s essential to connect with your social media following and build real relationships, as well as the importance of always educating yourself on industry trends and maintaining a healthy business mindset.
Leave some feedback:What should we talk about next?
Did you enjoy this episode? If so please leave us a short review!
Connect with Charles:Socials, Twitter / Instagram / LinkedIn
Connect with Chris and Nick:
https://revcarto.comSocials,@chrisdavisworks/ @revcarto
https://kowalacreative.comSocials, @nklenchik / @kowalacreative
This Week in Marketing #10
Why are paid ads are essential to small business owners?
While many of us continue to work from home, right now is the best time for individuals and businesses of all sizes to see a significant return on their ad spend if those ads are set up properly. In this episode we discuss how companies can better optimize their pay-per-click and social media ad campaigns thorough effective targeting, using the right keywords, and split-testing different ad variations.
What's something new that you learned about digital advertising in this episode?
Leave some feedback:What should we talk about next?
Did you enjoy this episode? If so please leave us a short review!
Connect with Chris and Nick:
https://revcarto.comSocials,@chrisdavisworksand @revcarto
https://kowalacreative.comSocials, @nklenchik and @kowalacreative
M1 Finance is all about long-term investing, an approach that takes research, patience and persistence.
Our guest on the Creative Brief this week is M1 Finance CMO, Bob Armour. The company takes a different approach from traditional brokerages by allowing you to put your financial future into your own hands with smart software and no-fee investing. They designed their product features and tools to be customizable, easy to use, and automated so their users can serve their unique financial needs.
Bob and the team at M1 educate their clients through effective marketing, highlighting the advantages of investing for the long haul while providing in-app features that their users can hope to benefit from.
Get $10 after signing up and funding your M1 Finance portfolio:
https://m1.finance/SHE5i3xhBkQN
Leave some feedback:What should we talk about next?
Did you enjoy this episode? If so please leave us a short review!
Connect with M1 Finance & Bob:https://www.m1finance.comSocials, @M1_Finance / @M1_Finance / @bobarmour
Connect with Chris and Nick:
https://revcarto.comSocials,@chrisdavisworks/ @revcarto
https://kowalacreative.comSocials, @nklenchik / @kowalacreative
This Week in Marketing #9
The White House's “Find Something New” campaign comes with the country in the midst of a public health crisis that has upended entire industries and kicked off a recession that has sent the nation’s unemployment rate shooting above 11 percent. The nation currently has 5.4 million job openings, according to the Labor Department, which is not nearly enough for the roughly 18 million Americans who are officially unemployed and the 33 million who are currently receiving unemployment benefits.
Virgin Money is hoping to build a consumer lifestyle brand that can take on the biggest high street banks with a refocus of its sponsorship activity on music and a brand positioning that aims to “take the fear out of finance.” The company looks to provide financial value and build a bank with more than 6 million personal and business customers that can take on the veterans of British banking.
Burger King partnered with scientists to develop a new diet for beef livestock used in Whoppers, adding a small amount of lemongrass to their feed and released an educational video starring the “Walmart Yodeling Kid” Mason Ramsey, that illustrates the negative environmental impact of the livestock industry. Early studies indicate the change can reduce daily methane emissions by 33%.
Leave some feedback:What should we talk about next?
Did you enjoy this episode? If so please leave us a short review!
Connect with Chris and Nick:
https://revcarto.comSocials,@chrisdavisworksand @revcarto
https://kowalacreative.comSocials, @nklenchik and @kowalacreative
Beak & Skiff is a family-owned company that has been growing premium apples at their 1,000-acre Lafayette, New York location for over 100 years, and have cultivated their family orchard into one of the state’s most prestigious apple growers.… but that’s not all they do.
This week on the podcast, we’re joined by Eddie Brennan, president and co-owner of Beak & Skiff Apple Orchards, where we discuss the rich history of the company and the incremental changes that were influenced by each generation of owners. That history has shown that the team is not afraid to try new things and put their own spin on emerging product categories. Over the last few decades, they helped educate and pave the path for the ever-growing popularity of hard cider with their 1911 Established brand. Recently the company has introduced their brand of wines, spirits and line of hard cider seltzer derived entirely from their locally-grown apples - from tree to distillery. Beak & Skiff has repeatedly shown that the key to success stems from utilizing your imagination and resources, and nurturing those goals into reality.
Leave some feedback:What should we talk about next?
Did you enjoy this episode? If so please leave us a short review!
Connect with Beak & Skiff:https://beakandskiff.com/Socials, @beakandskiff and @beakandskiff
Connect with Chris and Nick:
https://revcarto.comSocials,@chrisdavisworksand @revcarto
https://kowalacreative.comSocials, @nklenchik and @kowalacreative
This Week in Marketing #8Uber buys rival Postmates as competition in the food delivery space heats up. The company said its $2.65 billion deal will help it better compete in restaurant delivery and the market for delivering groceries, a signal of the company's ambitions to provide a wider range of items to consumer doorsteps.
Facebook and Instagram remind their users to wear a face mask in response to a recent rise in US COVID-19 cases and mineral water manufacturer Evian creates a 100% recycled plastic bottle with the "Evian" brand name engraved onto the plastic itself. This is part of the company's ongoing effort to become fully circular by 2025.
Leave some feedback:What should we talk about next?
Did you enjoy this episode? If so please leave us a short review!
Connect with Chris and Nick:https://revcarto.comSocials,@chrisdavisworksand @revcarto
https://kowalacreative.com
Socials, @nklenchik and @kowalacreative
Businesses today have a responsibility that extends beyond financial means. Sustainability in the business world means ensuring environmental, economic and social wellbeing for both current and future customers.
This week’s guest is Radina Popova, the co-founder of DiFOLD, an elegant and collapsable water bottle that magically folds to fit into your pocket. After more than two years of research and development, the company is aiming to reduce the use of single-use plastics by illustrating a new mindset in design technology that considers both the future of people and the planet. DiFOLD’s Kickstarter campaign was fully funded in only four hours and continues to rise far beyond the original goal. The support for this product and their cause is tremendous, and we wish them the best of luck with their future endeavors!
Listen to the other episodes:
http://creativebrief.io
Leave some feedback:What should we talk about next?
Did you enjoy this episode? If so please leave us a short review!
Support DiFOLD:https://difold.tech/Socials, @difold.tech and @difoldtech
Connect with Chris and Nick:
https://revcarto.comSocials,@chrisdavisworksand @revcarto
https://kowalacreative.comSocials, @nklenchik and @kowalacreative
This Week in Marketing #7
Facebook makes $70b in annual revenue from ads on its platform, but this week, hundreds of brands have vowed to halt advertising on Facebook in a growing protest over how the company handles hate speech and other harmful content.
Constellation Brands also acquired Empathy Wines, a direct-to-consumer wine brand that was co-founded by entrepreneur and media personality Gary Vaynerchuk, who will continue to remain involved with the brand as a consultant.
Leave some feedback:What should we talk about next?
Did you enjoy this episode? If so please leave us a short review!
Connect with Chris and Nick:https://revcarto.comSocials,@chrisdavisworksand @revcarto
https://kowalacreative.com
Socials, @nklenchik and @kowalacreative
"Once you take money, you no longer chart your own destiny."
This week our guest is John Stage, the founder of Dinosaur BBQ, a northeastern BBQ chain serving southern southern-style meats and draft brews with some of the best brisket and ribs around. The iconic Syracuse location opened in 1988 after John got his first taste of southern-style BBQ, which he would craft and continually perfect over the next three decades and several locations later.
Throughout the episode, we discuss what it takes to create both a unique restaurant with so much character and a menu that is loved by many. We dive into Dinosaur's past, present, and future, outlining the risks involved when taking outside capital and the steps needed to carry on the vision that made Dinosaur BBQ what it is today.
Leave some feedback:What should we talk about next?
Did you enjoy this episode? If so please leave us a short review!
Connect with Dinosaur BBQ:https://www.dinosaurbarbque.comTwitter,Instagram: @dinosaur bbq
Connect with Us:https://revcarto.comTwitter, Instagram:@chrisdavisworksand @revcarto
https://kowalacreative.com
Socials: @nklenchik and @kowalacreative
This Week in Marketing #6.
Apple's yearly World Wide Developer's Conference is held as an online exclusive for the very first time in three decades. Apple users are set to see new Mac, iPhone, iPad and Apple watch software upgrades later this year with some of the big changes including: MacOS Big Sur, iOS and iPadOS 14, as well as WatchOS 7.
Some big changes include pinned and thread conversations in Messages, the introduction of App Clips, which load a small part of an app experience within seconds to complete a specific task, Scribble with Apple Pencil which allows users to write in any text field and convert that script to typed text, and finally Search on iPad is getting a major overhaul, enabling users to start a search from anywhere (including within apps).
Nick and Chris also discuss news within their own agencies, Kowala Creative and Revcarto.
Leave some feedback:What should we talk about next?
Did you enjoy this episode? If so please leave us a short review!
Connect with Chris and Nick:https://revcarto.comSocials,@chrisdavisworksand @revcarto
https://kowalacreative.com
Socials, @nklenchik and @kowalacreative
Our guest this week is working to solve one of the world's biggest problems, untapped human potential. Evan Carmichael is an entrepreneurial-focused internet personality who at 19, built then sold a biotech software company. At 22, he was a venture capitalist helping raise $500k to $15mil. Today he runs the biggest YouTube channel for entrepreneurs with 2M+ subscribers, wrote four books, and regularly speaks globally. He's set two world records, uses a trampoline and stand-up desk owns Canada's largest Salsa Dance Studio, and always has a giant bag of Doritos in front of him to remind him that he’s stronger than the Doritos. He is a husband, father, TSM fan, and Teemo Main.
Leave some feedback:What should we talk about next?
Did you enjoy this episode? If so please leave us a short review!
Connect with Evan:Twitter: @evancarmichael
Connect with Us:https://revcarto.comTwitter, Instagram:@chrisdavisworksand @revcarto
https://kowalacreative.com
Socials, @nklenchik and @kowalacreative
This Week in Marketing #5.
Sony announced its new gaming console this week, the Playstation 5 along with a multitude of exclusive games including Spider-Man: Miles Morales, Gran Turismo 7, Ratchet & Clank: Rift Apart, and many more. It releases with a brand new design, looking very clean and Sci-Fi.
This week Nintendo also announced a new version of Pokémon Snap coming to the Nintendo Switch, set for a June 24 release date. Get ready to catch em all again!
And in our last bit of news, more brands are under review as Quaker Oats announces their plans to rebrand Aunt Jemima, citing its roots in racist stereotypes. Following the news, Mars, Incorporated also said it's, "Evaluating all possibilities" for changing its Uncle Ben's brand, which has long been criticized as a stereotype.
Leave some feedback:What should we talk about next?
Did you enjoy this episode? If so please leave us a short review!
Connect with Chris and Nick:https://revcarto.comSocials,@chrisdavisworksand @revcarto
https://kowalacreative.com
Socials, @nklenchik and @kowalacreative
Design is subjective, but it more closely reflects how something works rather than how it looks.
This week we get the pleasure of interviewing Rob Olley, a London-based graphic designer and founder of the No More Pixels project. Rob believes that great design should be valued for its principles, which is why he created No More Pixels, a passion project to bring together a community of skilled designers and creators.
Coming from design backgrounds, we each discuss our thoughts on the subject and ask if sites like Fiverr and Upwork are helping or hindering the design community with their focus on low prices and quick turnaround times. We touch base on design within the last few decades and how modern design has been affected by the rise of technology.
Leave some feedback:What should we talk about next?
Did you enjoy this episode? If so please leave us a short review!
Connect with Chris and Nick:https://revcarto.comSocials,@chrisdavisworksand @revcarto
https://kowalacreative.com
Socials, @nklenchik and @kowalacreative
Connect with Rob and No More Pixels:https://nomorepixels.co.ukSocial, @nomorepixels
This Week in Marketing #4.
68% of consumers expect brands to be clear about their values, according to a report from consumer insights and analytics company, Kantar Monitor. That number rises depending on a consumer's ethnicity or other demographic group, with 69% of Hispanics, 71% of LGBTQ+, 79% of Asian Americans and 82% of African Americans expecting brands to speak up about where they stand on current societal issues.
Millennials have the highest expectations for brands to speak out, Kantar found. Forty-six percent of the age group expect brands to be brave, followed by 42% of Gen Z with these expectations. Only 31% of Gen Xers and 22% of Boomers expect brands to take a public stance on social issues.
Unsurprisingly, consumer spending is at an all time low where household spending was 18.5% lower in the final week of May than in the equivalent week in 2019. Worries of a fresh spike in Covid-19 cases rise as a result of the protests occurring across the country. When brick and mortar shopping does get back into gear, safety of staff and the public will be of paramount importance.
Leave some feedback:What should we talk about next?
Did you enjoy this episode? If so please leave us a short review!
Connect with Chris and Nick:https://revcarto.comSocials,@chrisdavisworksand @revcarto
https://kowalacreative.com
Socials, @nklenchik and @kowalacreative
What does it take to build a SaaS company from the ground up?
That's what we asked Gavin Hammar, CEO of the social media management platform, Sendible in Episode 11. While the software began as a basic automation tool for sending birthday emails, it would quickly evolve into an all-in-one solution for social media marketers worldwide. We learn about Gavin, who was born in South Africa but would eventually move to London, UK where he would establish Sendible headquarters. Throughout the episode, he outlines the joys and challenges of running a software company, creating a healthy work culture, and what it takes to build brand authenticity.
Leave some feedback:What should we talk about next?
Did you enjoy this episode? If so please leave us a short review!
Connect with Chris and Nick:https://revcarto.comSocials,@chrisdavisworksand @revcarto
https://kowalacreative.com
Socials, @nklenchik and @kowalacreative
Connect with Gavin and Sendible:
https://sendible.com
Socials, @GavinHammar, @hamgav, @Sendible
This Week in Marketing #3.
With the release of their new flavor, “Boots on the Moooo’n” Ben and Jerry's partnered with Netflix who also released a new series called, “Space Force,” a comedy starring Steve Carrell, Fred Willard, John Malkovitch and many others. The company launched the ice cream into the stratosphere, 20 miles above the Earth. It just goes to show that both companies can benefit from PR campaigns such as this.
The American Marketing Association also published an article outlining the technological innovations of the education sector in response to the effects of COVID-19. Students will see more distance learning and online collaboration than ever before.
Leave some feedback:What should we talk about next?
Did you enjoy this episode? If so please leave us a short review!
Connect with Chris and Nick:https://revcarto.comSocials,@chrisdavisworksand @revcarto
https://kowalacreative.com
Socials, @nklenchik and @kowalacreative
How do you manage to maintain your focus?
In Episode 10, we're joined by, Marsha Coles of Coles Creative Design. Based out of London, Marsha helps fitness professionals stand out by creating entertaining and educational social media content. Her services range from graphic to web design, as well as email marketing. Throughout the episode we discuss her background, how she got started with her business, and how we all maintain a level of focus when distractions are never more than a few feet away.
Leave some feedback:What should we talk about next?
Did you enjoy this episode? If so, please leave a short review!
Instagram, @creativebriefpodcast
Connect with Chris and Nick:https://revcarto.comSocials,@chrisdavisworksand @revcarto
https://kowalacreative.com
Socials, @nklenchik and @kowalacreative
Connect with Marsha
https://colescreativedesign.com
Social, @marsha_coles
This Week In Marketing Ep. #2Kellogg’s is facing backlash after redesigning its Fruit Loops Mascot, Toucan Sam and Salesforce releases its 6th State of Marketing report, promoting empathy, AI and more focused KPIs.
Salesforce releases Its 6th State of Marketing Report.
Our key takeaways from their findings:
- Marketing transformation is taking on new urgency
- More empathetic marketing is being achieved due to greater data and personalisation
- Marketers are doubling down turning trusted customer relationships into business value
- Because of this, AI is a growing must
Read and download the full report here:
https://www.salesforce.com/blog/2020/05/top-marketing-trends-navigate-change.html
Leave some feedback:What should we talk about next?
Did you enjoy this episode? If so, please leave a short review!
Instagram, @creativebriefpodcast
Connect with Chris and Nick:https://revcarto.comSocials,@chrisdavisworksand @revcarto
https://kowalacreative.com
Socials, @nklenchik and @kowalacreative
Don't jump into paid ads unless you can define your target audience.
In Episode 9, we get the pleasure of speaking with Von'Dre Smith, Detriot-based digital marketer and Founder of Atmosfera LLC. After working at the search giant Google, Von'Dre started his own business and began specializing in restaurant branding and marketing. Throughout the episode, we outline the importance of buyer personas when it comes to finding your ideal customers, and how understanding human psychology and behavior can improve your approach to marketing and business strategies.
Leave some feedback:What should we talk about next?
Did you enjoy this episode? If so, please leave a short review!
Instagram, @creativebriefpodcast
Connect with Chris and Nick:https://revcarto.comSocials,@chrisdavisworksand @revcarto
https://kowalacreative.com
Socials, @nklenchik and @kowalacreative
Connect with Von'Dre:https://www.myatmosfera.com
Social @whodoesyourmarketing
This Week In Marketing Ep. #1
Spotify signs exclusive $100m deal for the Joe Rogan Experience. Facebook rolls out “Shops” feature, partnering with Shopify and Woo to bring direct sales. Amazon is rumored to buy JcPenney after the company files for bankruptcy.
Leave some feedback:What should we talk about next?
Did you enjoy this episode? If so, please leave a short review!
Instagram, @creativebriefpodcast
Connect with Chris and Nick:https://revcarto.comSocials,@chrisdavisworksand @revcarto
https://kowalacreative.com
Socials, @nklenchik and @kowalacreative
Your business needs to be everywhere your customers are.
In Episode 8, we're joined by Toronto-based digital marketer and Founder of Waves Digital Canada, Will Hoff. Before starting his marketing journey, Will began his career in sales, eventually niching in manufacturing and construction while building a reputation and strong client base. Together we discuss the challenges of starting marketing agencies and the importance of building and growing your digital presence as a business owner.
Leave some feedback:What should we talk about next?
Did you enjoy this episode? If so, please leave a short review!
Instagram, @creativebriefpodcast
Connect with Chris and Nick:Revcarto.comSocials,@chrisdavisworksand @revcarto
Kowalacreative.com
Socials, @nklenchik and @kowalacreative
Connect with Will
Wavesdigitalcanada.com
Socials, @willhoff44and @wavesdigitalca
Level up your workflows with these 6 intuitive tools!
In Episode 7, we discuss some of the many software tools that we use in our daily lives as agency founders, and the importance of organization, time management and marketing automation to increase productivity.
Tools we discuss:
Sendible, social media management.
LastPass, password manager.
Google Drive, cloud and collaboration.
Slack, business communication platform.
Trello, list and project collaboration.
Zapier, web application integration.
Later in the episode, we get the pleasure of speaking with, Danny Allen Page, founder of Gravity 7, a digital marketing agency in London, UK. We touch base on both personal and business branding in an era where every social media marketing account seems to have all the answers. Danny outlines his failures and eventual success on Instagram, growing from 1,000 to over 20,000 followers in less than 4 months. Growth and success come from overcoming many difficult hurdles and showcasing your own personality while building credibility, he explains.
Leave some feedback:What should we talk about next?
Did you enjoy this episode? If so, please leave a short review!
Instagram, @creativebriefpodcast
Connect with Chris and Nick:Revcarto, CXM AgencySocials,@chrisdavisworksand @revcarto
Kowala Creative, Marketing and Design
Socials, @nklenchik and @kowalacreative
Connect with Danny:
Gravity 7, Disruptive Digital Marketing
Socials, @dannyallenpageand @_gravity7
Episode #6 is all about hops!
We talk beer, and the unique marketing campaigns from both Budweiser and Coors, America’s top-selling beer brands. Budweiser UK revived the classic “Wassup” campaign from the late 90's, now sporting the slogan, “Buds support buds. Check on your buds." They are also sporting a new hashtag, #TogetherAtADistance to further promote social distancing. Coors is taking a different approach, launching their #CouldUseABeer campaign, giving away $1M of beer in a new social media contest. They also added a new line of sweatpants and sweatshirts with branded stay at home slogans.
In the interview portion of our episode, we're joined by, Mike Molholt from Molholt Creative and dive deep into the many uses of typography and how both users and brands can utilize it within their own distributed content.
Links to our sources:
• MarketingWeek
• MarketingDrive
Leave some feedback:• What should we talk about next?
• Did you enjoy this episode? If so, please leave a short review!
Connect with Mike:
• Instagram, @molholtcreative
Connect with us:• revcarto.com
• kowalacreative.com
• Instagram, @creativebriefpodcast
• Instagram / Twitter, @chrisdavisworks
• Instagram / Twitter, @nklenchik / @kowalacreative
In Episode #5, we discuss why streaming services are dominating all other forms of entertainment in a time where everyone is stuck indoors (spoiler alert - Tiger King is leading the pack). The new streaming app, Quibi geared towards watchers on-the-go, falls on the iOS app charts after receiving over 2B in investments from venture capitalists.
Later in our program we get to chat with 18-year-old agency owner Christian Haskins, who has been independently running his agency, Simply Social NY for over a year now. He outlines his inspirations and how he got started in his marketing venture.
Links to our sources:
- Daily Mail Online
- NBC News
Leave some feedback. What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review!
Connect with Christian:
- simplysocialny.com
- LinkedIn: Christian Haskins
- Instagram @SimplySocialNY
Connect with us:
- Trickle Digital
- Kowala Creative
- Instagram / Twitter @chrisdavisworks / @trickledigital
- Instagram / Twitter @nklenchik / @kowalacreative
In Episode #4, we discuss how the behaviors of each generation are changing and what this means for digital media going forward. We also dive into how the gaming industry's usage has skyrocketed within the past month and what your brand can do to reach this market effectively.
Later in the episode, we interview graphic designer and marketer, Eric Lauer from Genmonster.com and discuss the importance of having a strong community in the age of digital content.
Links to our sources:
- World Economic Forum
- Adweek
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review!
Connect with Eric:
- genmonster.com
- Instagram: @genmonster365
Connect with us:
- chrisdavisworks.com
- Kowala Creative
- Instagram / Twitter @chrisdavisworks
- Instagram / Twitter @nklenchik / @kowalacreative
In Episode #3, we discuss how CMOs are coping with marketing budget cuts within their companies and what they can do with those budgets within the wake of the pandemic. Can companies benefit from allocating their marketing budget elsewhere? Will customer acquisition costs rise as a result of less economic spend? We also tackle some raw numbers outlining how customers are responding to the voice of businesses during the COVID-19 crisis.
Later in the episode, we interview real estate agent, Adam Cayea with MyTown Realty, exploring the challenge of selling homes in an era where we are asked to self-quarantine and distance ourselves from one another.
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review!
Connect with Adam:
- mytowncny.com
- @mytowncny
- @adam.cayea
Connect with us:
- chrisdavisworks.com
- Kowala Creative
- Instagram / Twitter @chrisdavisworks
- Instagram / Twitter @nklenchik
In Episode #2, we discuss how some brands are coping with the current pandemic and how you can you too! Having an online presence has never been so crucial with companies now unable to operate in traditional face-to-face interaction. Many brands have found clever ways of transitioning to completely digital platforms. Tune in to hear how you and your brand can survive by going digital!
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review!
Connect with us:
- chrisdavisworks.com
- Kowala Creative
- Instagram / Twitter @chrisdavisworks
- Instagram / Twitter @nklenchik
In our pilot episode, we introduce ourselves and go into how our backgrounds in design landed us into the digital marketing world! From Instagram tips to fast growth on TikTok, we give you some essential things that you can do today in order to stand out in the social media crowd. Tune in to find out what they are and get the ball rolling!