In this episode of The Winning Ecommerce Experience Show, Ruben Ugarte from Practico Analytics, discusses how to analyse your conversion funnel and data more effectively. Specifically, Ruben discusses.

• Common mistakes ecommerce businesses make when it comes to understanding data

• How to analyse your conversion funnel and spot outliers

• How to prioritise experiments and how to run A/B testing effectively

Ruben is the founder of Practico Analytics, a company that helps brands discover insights within your data.

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