This week we're talking about The Pratfall Effect. SOURCES: "How the Boston Red Sox Touch All the Branding Bases" (Strategy + Business Magazine, Glenn Rifkin), "Why Some People Are More Likeable Than Others" (According To Science, Pema Bakshi), "The Pratfall Effect" (Everyday Psych), "Why does the Pratfall effect work?" (Study.com)), "Falling for the Flaws: The Pratfall Effect" (monkprayogshala.in, Priya Baid), "The effect of a pratfall on increasing personal attractiveness" (Research Gate, Elliot Aronson, Ben Willerman, Joanne Floyd), "The Pratfall Effect In Marketing: Profit From Your Mistakes" (Einstein Marketer, Josh Barney), "The Pratfall Effect: How Being Imperfect Makes You More Likeable" (Psych2Go, Kanjyi, 01/16/15), "The Pratfall effect: humanise your brand through its faults" (Good Rebels, Joanna Turner). MUSIC: "Desire" 18-Karat Affair), "Pictures of You" (The Cure). ©2021 Charlie Quirk, Britton Rice.