Street cred, skate culture, scarcity and... stock prices? Today we’re talking about Supreme. SOURCES: "How Supreme Built A Billion Dollar Brand Empire" (CNBC Make It), Charting the Rise of Supreme, From Cult Skate Shop to Fashion Superpower (Robert Sullivan) "History of Supreme Skate Clothing Brand" (Vogue), "Why Is the Owner of North Face Buying Supreme for $2.1 Billion?" (GQ), The hype machine: Streetwear and the business of scarcity (BBC, Damian Fowler). MUSIC: Intentions (Justin Bieber).