BRAND AWARENESS is more important than ever in the online space. Not just because it’s way saturated, but more so, because it’s increasingly more challenging to find new leads on any given social media account.   Building brand awareness does three things:   1] Provides the ability for your audience to recognize your business through your logo, color, symbol, or the visual content you use,   2] Your audience will have a clear understanding of what you want to be known for in business without needing to verbalize it   3] Your audience will be able to recall your business by association to a color or symbol… such as champagne or leopard print or a specific shade of red,   Examples of this would be: - Coca Cola = logo, color red - Nike = swoosh symbol   A great way to build some awareness is through a FREE signature lead magnet. This will not only achieve the above but also provide you with a way to capture lead in an evergreen format. Working for you even in your sleep!   Join me next week to learn how to build a signature lead magnet for your business. 5 days of 20 minute classes jam packed with value. You’ll walk away with a strategic plan of action to diffuse the overwhelm and bring leads directly to your paid offers, ultimately resulting in:   - Giving you a primary talking point for social captions - Freedom to plan ahead without losing momentum - Clarity on how to bring in leads with limited time in your day   Register to catch the replays at www.alicole.co/workshopreplay   Find more FREE content at www.alicole.co/more Connect with me on Instagram @alicole.co