Episode 108 Table Of Contents

Co-Host; Mike Milas + Jessie Taylor + Sophie Allen

4:34 Web 2.0 Ranker Weekly Update

  • Philadelphia Mastermind IS November 5th - 7th - Speakers and Itinerary Announced

  • Interactive Mastermind Format - 2 Full Days Of Sessions (Saturday & Sunday) - Hands-On Workshops - Highest Access Level Comes With EXCLUSIVE 12 Month Discord Group To Work On More Advanced Topics (Agency Automation & Sales + More)

  • One Topic Presented By Victor - Local SEO Strategies For Long Term Rankings - Avoiding Cheap Tactics That No Longer Work But Are Still Commonly Used - Using An Analytical Approach To Guide A Campaign - When To Use Data From A Tool Vs Voiding Misinformation - How Campaigns Should Differ From Each Other + More!

  • Dynamic Event - Can Fit 3x The Previous Amount Of People

  • You Will Leave With The Pieces Of YOUR Agency That You Need!

  • At Certain Access Levels You Gain "Accountability"

  • 12 Month Group Comes With Networking & Quarterly Calls

  • Learn More About The Mastermind Here: https://web20ranker.com/local-marketing-mastermind-and-seo-conference/?fbclid=IwAR1rUCj4d550ZDWd_qyYytMdItMu2h06D9RseJnyaykrJ8PJVyVVueja-A8

  • Confirmed Speakers - Chaz Edwards - Jessie Taylor - Mike Milas - Mike Rayburn - Eldar Cohen - Bucky Helms - Sophie Allen - Jon Kaufman - Traci Rayburn - Jason Guy

  • Not Just Web20 Team - All Speakers Will Be In The Exclusive Access Group

  • To Learn More About The Weekend Update Subscribe To Web20Ranker: https://web20ranker.com/category/seo-news/

  • YouTube Is Now Live With The SEO Vault On YouTube (Thursdays Around 4ish): https://youtu.be/J9TCo9PvRYQ

  • Agency Growth Webinar Has Been Rescheduled to October 5th, at 1 PM EST

  • Weekend Deal: Custom Signals Sale - Save 25% On The First Month For Monthly Custom Signals - THIS WEEKEND ONLY

  • New Case Study On Local SEO - Strategies For Multi-Location Businesses

  • Last Weeks SEO Mad Scientist Test On Unicode - This Weeks Test Is Continuing With Unicode

27:40 SEO News For The Past Week

  • GMB Added Latino-Owned Attributes

SERP Changes/Tests

  • Google Tests Seller Rating Product Star Reviews Box Interface

  • Google Local Pack Header Can Show Brands Over Keywords In Search

  • Google Adds Booking Links And More Information For Points of Interest

Google Says

  • Google: Sitemap Location In Robot.txt Inconsequential - John Was Asked A Question About The Location Of The Sitemap In Robot.txt And If Where It Is Located Matter - He Stated, No

  • Google: Best Not To Have Category Pages That Contain Sponsored Products

  • Google: We Licensed The Automobile Data In Search, It Does Not Come From The Web - Danny Sullivan

  • Google: 200+ Ranking Signals Figure Is Misleading - John Mueller Stated That It Was Misleading In The Sense That It Is Hard To Quantify The Number Of Ranking Signals Google Uses

  • Google's Query Interpretation May Shift Over Time As Searcher Intents Change - John Stated That He Imagines That The Intent Shifts Automatically Over Time

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