Dr. Grant Collins, also known as The Braces Guy®, is an orthodontist & social media creator who practices in Rochester, MN. On this episode, you will learn about: How Grant went outside of the profession to learn about running his business Having a clearly defined mission, purpose & values for your practice Exceeding guest expectations & creating WOW moments Collins Orthodontics’ new clinic including its cool features & amenities *How to have a healthy relationship with social media Recorded September 10, 2021 at the Mother of Pearls Conference in Minneapolis, MN. Generous support for the podcast comes from LightForce Ortho & KLOwen Stride Custom Braces.