In this  episode, Keith and Tess get to sit down and chat with the one and only  Mike McAllen, Executive Director of the California Podcast Association  and Podcasting4Associations. Mike is one of the foremost experts about  podcasting and helps membership-based organizations retain and connect  with association members and build revenue-generating podcasts.

Topics we dive into:

• What are a couple of reasons an association might want to start a podcast now?
• What are some effective ways to grow an audience?
• What are some of the benefits of taking your podcast on the road to your annual conference?
• What are some of our thoughts on sponsorship?

Companies in Event Tech News: * Facebook adding the ability to charge for access to live streams

Podcasting for Associations, Conferences, and Events Our Guest – Mike McAllen

• Find him at Podcasting4Associations
• His Social Media of Choice – LinkedIn