In this episode Josh Braun, Founder and CEO of Sales DNA, shares the power of empathy in sales.  Giving actionable tips on how to create a "lingo library" to help approach problems with our prospects using their words, not ours. This is a must listen for anyone looking to up the cold call game of their entire organization.  Since, as Josh puts it, "if you want to be a better closer, learn how to be a better opener." 

Linkedin: https://www.linkedin.com/in/josh-braun/

Website: https://joshbraun.com/