The Optimized Ecommerce Podcast: Recent Episodes
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Optimized Ecommerce is where you learn principles that will help you grow your e-commerce business.
Join Tanner Larsson and Matthew Stafford, founders of Build Grow Scale every Wednesday and Learn from the best as we dive into interviews with expert guests who own drop shipping and e-commerce businesses; and case studies of different stores that they operate in B.G.S. so you may see exactly what the leading experts in e-commerce are doing right now and how these lessons work for your business.
Today on The Optimized Ecommerce Podcast, our repeat guest from the BGS team —Aleksander Nikoloski— joins Tanner Larsson to talk about how powerful and how important GTM (Google Tag Manager) is for Ecommerce.
Listen to this week’s episode as Aleks shares what he has learned about GTM and how important and powerful this tool is for your ecom store.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
This week on the Optimized Ecommerce Podcast, Tanner Larsson reviews a Shopify store to help you make better decisions on what to do with your E-commerce homepage on any platform — whether you're on Wordpress or WooCommerce.
We take a look at the same "above the fold" keys, strategies, and best practices that Unif Clothing are missing that can instantly help make more sales.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
In this episode of the Optimized Ecommerce Podcast, Tanner Larsson talks about shopping cart mistakes that make your store harder to make money and tips that will give you better solutions, so you can make more sales and quickly become more profitable.
Listen as Tanner discuss how to avoid these shopping cart mistakes and some solutions that can help increase sales and become more profitable.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Today on The Optimized Ecommerce Podcast, Tanner Larsson talks about one of the most common mistakes that beginners make in their Ecommerce business. He also shares a quick fix that can help you make more money from your store.
If you want to have success with Shopify dropshipping, selling products you ship yourself through WooCommerce, or any other type of E-commerce business. One secret is to AVOID the mistakes in this TOP Shopify store review.
For show notes or to listen to more podcast episodes, visit our page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Today on The Optimized Ecommerce Podcast, our repeat guest from the BGS family—Eric Kwoka—joins Tanner Larsson to talk about information foraging theory and how it ties into digital psychology.
In today’s episode, Eric discusses in detail the connection between information foraging theory to digital psychology and how important are these in understanding your users and leveraging your ecom business.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
In this episode of the Optimized Ecommerce, Jeremy Friedland joins Tanner Larsson to review the end of the Black Friday and Cyber Monday season of 2021.
The main topic this week is the different things that affected this year’s Black Friday season including the post-iOS advertising scene and the changes on the email environment in 2021.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
And if you enjoy our content please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Today on The Optimized Ecommerce Podcast, Tanner Larsson talks about how to win more sales from your online store.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
This week on the Optimized Ecommerce Podcast, Build Grow Scale’s very own Bret Thompson returned to join Tanner Larsson and talked about the importance of speed copywriting.
In this episode, we discussed how stores can effectively create high-quality ads, email, sales pages, product descriptions and other types of copies in a fast way.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Today on The Optimized Ecommerce Podcast, Tanner Larsson talks about an ultimate product research guide for Amazon FBA, Shopify dropshipping, or any type of e-commerce store.
In this full walkthrough tutorial, you'll see exactly how we find, create, and develop products that have made us millions of dollars.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
This week on the Optimized Ecommerce Podcast, our returning guest from the Build Grow Scale family—Igor Silva joins Tanner Larsson to talk about Shopify’s OS 2.0 update.
Listen as Igor discusses the amazing features of Shopify’s 2.0 update and the reasons why this opens more opportunities for developers and store owners.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Today on The Optimized Ecommerce Podcast, Tanner Larsson talks about the 6 principles that form the foundation of every 7 and 8 figure Shopify store that BGS has built, partnered, or consulted on.
He’ll give real world examples from successful Shopify stores showing each principle in action. And a complete breakdown of what is making each of the core areas work.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
This week on the Optimized Ecommerce Podcast, our returning guest from the BGS team—Dominik Meiu joins Tanner Larsson to talk about a topic that is most asked about and that is applying revenue optimization principles on stores that don’t have a lot of traffic.
In this episode, we discussed how low-traffic stores can still apply the revenue optimization principles that were being taught at Build Grow Scale live events, courses, training, podcasts, etc.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Today on The Optimized Ecommerce Podcast, Paul Benigeri joins Tanner Larsson to talk about how ecom brands can leverage their business through nano influencers.
Dive in today’s episode as Paul discusses a completely different way to leverage influencers and drive sales in your ecom business.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
This week on the Optimized Ecommerce Podcast, our returning guest from the BGS team—Eric Kwoka joins Tanner Larsson to talk about the importance and benefits of A/B testing as well as some great results BGS had running A/B testing.
Listen to this week’s episode as Eric discusses the efficient ways on how to use A/B testing and some of the new wins BGS had using A/B testing.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Today on The Optimized Ecommerce Podcast, Tanner Larsson talks about retargeting and remarketing strategies that BGS uses with Facebook, YouTube, Google, and more to get MASSIVE profits.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
This week on the Optimized Ecommerce Podcast, Jason Portnoy joins Tanner Larsson to talk about Compound Layering. What does it mean and how does it help build a seven-figure business?
In this episode, Jason discusses the concept of Compound Layering and the “how-to” for this methodology to build a successful business.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
This week on The Optimized Ecommerce Podcast, Erik Huberman joins Tanner Larsson to talk about effective ways on how to build a long-term & sustainable business.
Listen as Erik shares his insights and knowledge about a topic that's mostly missed in this space and that is, company sustainability and building a foundation for a good organization.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Today on The Optimized Ecommerce Podcast, our returning guest from the BGS team—Mariana Dourado joins Tanner Larsson to talk about a topic that gets neglected by most ecom businesses, and that is—Social Proof Through Reviews.
In this episode, Mariana will walk you through the process of how to leverage reviews inside of the BGS revenue optimization framework.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
This week on the Optimized Ecommerce Podcast, Tanner Larsson talks about what an Average Order Value is and why it is important.
Join us for this week’s episode as Tanner discusses the importance of Average Order Value and some of the best ways to increase this type of metric.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Today on The Optimized Ecommerce Podcast, our returning guest from the BGS team—Casey Brown— joins Tanner Larsson. They talk about an important aspect of your ecom store: boosting your Average Order Value.
Join us in today’s episode as Casey discusses tactical ways to boost your store’s Average Order Value and increase your revenue.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
This week on the Optimized Ecommerce Podcast, Tanner Larsson talks about powerful ways to sell your products online on Amazon FBA, Shopify, or any other online store.
Listen as Tanner shares discoveries and lessons from the Ape Tape Case Study and the new product development process.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Today on The Optimized Ecommerce Podcast, Tanner Larsson talks about continuity, compound growth, cash flow income, and how these elements can be put into place in your business.
Dive in today’s episode as Tanner discusses a digital marketing and business strategy that allows businesses to scale in a predictable way.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Today on The Optimized Ecommerce Podcast, Bill Durrant joins Tanner Larsson to talk about how the world's most successful advertisers are using traditional thinking and innovation to drive growth.
Join us on today’s episode as Bill discusses how you can apply traditional thinking and innovation to your ecom business.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
This week on the Optimized Ecommerce Podcast, repeat guest Brad Owens joins Tanner Larsson to talk about a very important strategy that most businesses are lacking and that is being more customer-centric.
Listen to Brad’s discussion of simple ways to become a customer-centered company and discover all the benefits it brings to your business.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Today on The Optimized Ecommerce Podcast, Chuckie Gregory joins Tanner Larsson to talk about how he has successfully grown his subscription business and how he achieved a seven-figure Ecom Insider award within a year.
Join us on today’s episode as Chuckie shares his journey of building an eight-figure subscription-based business and how his multiple levels of continuity paved his way to success.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
This week on the Optimized Ecommerce Podcasts, our third-time guest—Aleksandar Nikoloski joins Tanner Larsson to talk about a simple app that has made some pretty big waves amongst the ecom stores that BGS work with.
Listen to this week’s episode as Aleks discusses how the AOV Booster App helped clients in BGS generate extra $484,000 revenue and some of the ways on how this App works.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Today on The Optimized Ecommerce Podcast, our repeat guest—Eric Kwoka joins Tanner Larsson to talk about the importance of Web Accessibility to your users and Ecom Business.
Join us in today’s episode as Eric discusses Web Accessibility specifically for users who may have a disability and how important this is to your business from both a legality and customer service standpoint.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
This week on The Optimized Ecommerce Podcasts, our repeat guest—Rosemary Kwoka joins Tanner Larsson to discuss a new spectrum about User Testing.
Dive in today’s episode as Rosemary discusses in detail the processes and benefits of User Testing to your Ecom business.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Today on The Optimized Ecommerce Podcast, Deven Davis joins Tanner Larsson to talk about how he and his wife successfully run their jewelry business and how the Ecom Insider program has helped to further leverage their business and be an 8 figure awardee.
Join us in today’s episode as Deven shares his journey to success and the intangibles that make an ecom brand successful.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
This week on The Optimized Ecommerce Podcast, our repeat guest—Mariana Dourado joins Tanner Larsson to talk about how they were able to increase one of the store’s conversions into 5% more using wizards.
Listen to this week’s episode as Mariana discusses how you can make use of wizards in your ecom stores to increase conversions.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Today on The Optimized Ecommerce Podcast, Ane Susanto joins Tanner Larsson to talk about how she managed to rebuild her eight-figure business through BGS Ecom Insider Program.
Dive in today’s episode as Ane shares her inspiring journey to success in rebuilding her business using her amazing talent and skills and how Ecom Insider has helped her to take her business to the next level.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
This week on The Optimized Ecommerce Podcast, our second-time guest—Joseph Liu joins Tanner Larsson to discuss how to strategically sell your physical products through a multi-step process.
Listen to this week’s episode as we unpack the multi-step process of selling your products and the common mistakes most ecom stores make when it comes to selling.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Today on The Optimized Ecommerce Podcast, Jeremy Friedland returns to talk about how one of our clients made an extra $90,000 through a single pop-up.
Check out today’s episode as Jeremy and Tanner share this fascinating client success story. For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
This week on The Optimized Ecommerce, Carrie Newman joins Tanner Larsson to talk about how she built a 7-figure ecom store with the help of the BGS Ecom Insider program.
Listen to this week’s episode as Carrie shares her journey to success in building an ecom store from zero to millions. All that, through BGS Ecom Insider.
For show notes, or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Today on The Optimized Ecommerce, our repeat guest—Jacob Thomson joins Tanner Larsson to talk about how email marketing can drive over 30% more revenue.
Join us in today’s episode as Jacob discusses how you can increase your revenue through email marketing.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
This week on The Optimized Ecommerce, Igor Silva joins our host, Tanner Larsson. Igor is a longtime BGS family member and we are going to dive in deep about Page Speed — something that more people should be talking about.
Listen to this week's episode as Igor shares his knowledge about the importance of improving the Page Speed of your Ecomm store!
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Today on The Optimized Ecommerce, Haley Morgan returns for the third time to talk with Tanner Larsson about a topic that may sound boring for some, but can actually lead to big wins at the back of your store. And that is Qualitative Research.
Join us in today’s episode and learn how you can use qualitative research to increase your conversions.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
This week on The Optimized Ecommerce, Eric Kwoka returns to chat with Tanner Larsson about how you can leverage negative reviews to grow your business.
Tune in this week’s episode as Eric dive into details about the multiple ways you can leverage negative reviews and turn them into revenue.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Today on The Optimized Ecommerce Podcast, Dominik Meiu joins Tanner Larsson to talk about something that Ecom owners often hear about but get overlooked a lot: the tactical and practical way of utilizing your customer avatars.
Join us in today’s episode and learn how you can fully utilize your customer avatars to increase your ROI and decrease overspending.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
This week on The Optimized Ecommerce Podcast, Nehal Kazim joins Tanner Larsson to talk about iOS 14 implementation.
Tune in this week’s episode and learn about the implications to the changes brought about by iOS 14.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Today on The Optimized Ecommerce Podcast, Daniel Escobar joins Tanner Larsson to talk about how ecom stores can effectively leverage their Thank You Page.
In this episode, learn some of the most effective ways to collect good information and add more value to your customers through your Thank You Page.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
This week on The Optimized Ecommerce Podcast, Ralph Burns joins Tanner Larsson to talk about the Five-Level Ecommerce Ad amplifier approach.
Listen to this week's episode as Ralph discusses how the Ecommerce Ad Amplifier helps scale your product campaigns and double your ROI with Facebook and Instagram.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on our YouTube or Apple Podcasts.
Today on The Optimized Ecommerce Podcast, Bret Thomson joins Tanner Larsson to talk about the number one conversion killer on your Ecommerce store when it comes to copy and sales messages.
Dive in today’s episode and learn some of the best copywriting strategies and significantly improve your Ecom Store’s conversion rate.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on our YouTube or Apple Podcasts.
This week on The Optimized Ecommerce Podcast, Casey Brown joins Tanner Larsson to talk about the important features of an ecom imagery.
This week, you will learn how to improve your Ecommerce imagery to create a smooth and positive buyer’s journey experience.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Today on The Optimized Ecommerce Podcast, Brad Owens joins Tanner Larsson to talk about one of the areas in the eCommerce industry that Tanner loves to talk about and that is, continuity and recurring revenue.
Dive in today’s episode and learn how you can use and build continuity and recurring revenue to grow your eCommerce business.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Today on The Optimized Ecommerce Podcast, Aleksandar Nikoloski joins Tanner Larsson to talk about the effective ways to optimize one of the most important pages on your site which is the product page.
Dive in today’s episode and learn how you can optimize and effectively dial in the three important elements on your product page.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
This week on The Optimized Ecommerce Podcast, Travis Hlavka joins Tanner Larsson to discuss in detail the most important and all-powerful App that You’ve never heard of.
Tune in to this week’s episode and learn how you can effectively use and apply a very important “APP” in your ecom business.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Today on The Optimized Ecommerce Podcast, Rosemary Kwoka joins Tanner Larsson to dive into detail the top reasons why you shouldn’t micromanage your team but instead start leading them.
Dive in today’s episode and know the reasons why micromanaging stifles one’s creativity, and also learn some of the recommended ways on how can lead your team in the right direction.
For show notes or to listen to more episodes, visit our podcast page at https://BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Today on The Optimized Ecommerce Podcast, Mariana Dourado joins Tanner Larsson to talk about the expert ways to optimize your store’s individual pages.
Join us in today’s episode and discover some of the unique individual goals of your store’s pages and how you can optimize these pages to boost your sales!
For show notes or to listen to more episodes, visit our podcast page at https://BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Today on The Optimized Ecommerce Podcast, Tanner Larsson talks about the secret to scaling your eCommerce business and the importance of knowing the Lifetime Customer Value.
Join us in today’s episode and know the real secret to scaling your eCommerce business, the importance of knowing your Lifetime Customer Value, and the steps on how to automate the backend of your business.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
This week on The Optimized Ecommerce Podcast, Jeremy Friedland joins Tanner Larsson to discuss a giveaway strategy for eCommerce stores to gain more customers and repeat buyers.
Tune in this week and learn how you can effectively use giveaways as a strategy to grow your eCommerce business and increase the number of your customers.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
This week on The Optimized Ecommerce Podcast, Joseph Liu joins Tanner Larsson to dive into detail what customer avatars are, why they are important, and how you can leverage them in your business.
Join us in this week’s episode and learn how you can leverage your business through customer avatars and the benefits it provides when it is done right.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Today on The Optimized Ecommerce Podcast, Tanner Larsson dives into detail the top elements in creating or selling a successful product. Also, the reasons why the product itself doesn’t matter.
Dive into today’s episode and learn about the most important elements in choosing the best products for your Ecom store and the important factors that make a product successful.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Today on The Optimized Ecommerce Podcast, James Backenstose joins Tanner Larsson to talk about how Ecom Stores can increase brand profit through upsells, down sells, and cross-sells.
Join us in today’s episode and learn some of the best upsells, downsells, and cross-selling strategies you can apply in your stores and how these can help increase your brand profit and convert cold traffic.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Today on The Optimized Ecommerce Podcast, Dominik Meiu joins Tanner Larsson to discuss the importance of upselling and cross-selling and how to use these strategies to boost your Average Order Value and Average Lifetime Value.
Tune into today’s episode and learn how you can use upselling and cross-selling to maximize both your Average Order Value and your Lifetime Customer Value.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
Today on The Optimized Ecommerce Podcast, Haley Spindler joins Tanner Larsson to talk about how to discover the reasons why your site visitors don’t buy from your store.
Join us in today’s episode and know the importance of post-purchase email surveys to customers that have made a purchase, and how to use customer feedback to improve your website, store, conversions, and profit.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
In this week’s exciting episode of The Optimized Ecommerce Podcast, Jacob Thomson joins Tanner Larsson to talk about how to correctly navigate your homepage store and make it more profitable.
Tune to this week’s episode and learn the best strategies for your homepage, how to make it more efficient for the users, and how to turn it into a moneymaker.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
In today’s episode of The Optimized Ecommerce Podcast, Daniel Escobar joins Tanner Larsson to talk about how superior customer support boosts your ecom store revenue.
Join us in today’s episode and learn how to effectively use your support tickets to leverage your ecom store performance and make more revenue. Also, obtain expert tips in making better decisions for your store and turn customer’s pain points into something powerful.
For show notes and more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave us a comment or review on YouTube or Apple Podcasts.
In this week’s interesting episode of The Optimized Ecommerce Podcast, Eric Kwoka joins Tanner Larsson to talk about an extremely important topic which is mobile optimization and mobile responsive design for your Ecommerce store.
Listen to this week’s episode to learn the importance of having a mobile-optimized website and a well-structured mobile responsive design for your Ecom store. The difference between desktop and mobile, why do they need to be treated differently and the best practices store owners can start utilizing when it comes to mobile-optimization design.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
In today’s exciting episode of The Optimized Ecommerce Podcast, Bret Thomson joins Tanner Larsson again to talk about how Ecommerce stores can enhance Black Friday & Cyber Monday promotions and campaigns.
In this episode, you will learn the vital steps of enhancing your Ecommerce store promotions and campaigns for Black Friday & Cyber Monday. We predicted that this year will have the biggest Black Friday Cyber Monday ever! So join us and find out how to leverage these opportunities in your Ecom business.
Dive in this week’s episode and listen to the facts about Black Friday Cyber Monday and what you can do as a business owner to enhance your promotions and make an impact on your market.
For more info about our Motherlode Black Friday GSD Bundle, please click BuildGrowScale.com/bf
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
In this week’s episode on The Optimized Ecommerce Podcast, Ralph Burns - CEO of Tier 11 - joins Tanner Larsson to discuss how running Facebook & Instagram ads to Ecommerce stores helps in achieving faster business growth.
Join us in this week’s episode and listen to the important points that were discussed about social media advertising and how can this service help in scaling your business.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, please subscribe and leave a comment or review on YouTube or Apple Podcasts.
This week on The Optimized Ecommerce Podcast, we feature the co-founder and CEO of VoyMedia.com — serial entrepreneur Kevin Urrutia. Kevin has been in the Ecommerce space for quite a while now. He has built three different brands and one of which will be the focus of this week’s episode.
If you have been in the Ecommerce space for any length of time then you must realize that Ecommerce Stores and Organic Traffic very seldom go together. Most store owners are totally reliant on paid media. This is something that we focus on with Kevin. We talk about how a store can generate massive levels of organic traffic.
Listen to this week’s episode and find out how Kevin went from 0 to 60,000 uniques in organic traffic and $1.5M sales in just 12 months!
For show notes or to listen to more episodes, visit our podcast page at https://BuildGrowScale.com/podcast
Also, subscribe and leave a comment or review on our YouTube Channel or Apple Podcasts
In today’s episode of The Optimized Ecommerce Podcast, Casey Brown joins tanner Larsson to discuss the past and present of Ecommerce. Casey is one of BGS’s top Revenue Optimization Experts.
Join us today and find out some of the old ways in Ecommerce and discover the new and better ways to do your Ecommerce business.
Let us help you build, grow, and scale your Ecommerce business only here The Optimized Ecommerce Podcast.
For show notes or to listen to more episodes, visit our podcast page at https://BuildGrowScale.com/podcast.
Also, subscribe and leave a comment or review on YouTube or Apple Podcasts.
This week on The Optimized Ecommerce Podcast, Archer Worsham, one-half of the Dynamic Worsham Duo, joins Tanner Larsson to go through their journey of taking a struggling brand and launching it to success very, very, quickly to the tune of $0 to $10M in just 9 months!
Listen to this week’s episode to hear Archer’s lessons from transitioning out of Amazon and into traditional store-based Ecommerce, and the things they did differently from the rest which was key to their success.
And don’t forget to stop by and subscribe to Optimized Ecommerce on Apple Podcasts. We love hearing from you.
In today’s episode of The Optimized Ecommerce Podcast, Bret Thomson joins Tanner Larsson to talk about applying traditional direct response copywriting skills to ecommerce.
In this episode, you will learn all about how to do persuasive copy in the ecommerce space and what makes ecommerce copy different.
So dive in this week’s episode to hear advanced tips on how to effectively write your very own ecommerce copy and how to build that whole package for your ecom business.
And don’t forget to stop by and subscribe to Optimized Ecommerce on Apple Podcasts. We love hearing from you.
In today’s episode of The Optimized Ecommerce Podcast, Tanner and Brad discuss the common mistakes new Ecom store owners make over and over again and how to avoid them.
It's normal to get a little over-excited when opening your online store. Naturally, you look at your competitors and other shops for inspiration. But keep in mind that the things you see from their sites may not work best on yours.
And when you’re new in ecommerce, you’ll be tempted to experiment with a lot of things that are more harmful than beneficial to your store. So to save time and money and avoid the common mistakes altogether, don’t miss today’s episode!
And don’t forget to stop by and subscribe to Optimized Ecommerce on Apple Podcasts. We love hearing from you.
In today’s episode of The Optimized Ecommerce Podcast, Tanner and Aleks discuss how to put your email list to good use and why you should consider doing such.
Fact, it costs 6x to 7x more to market to new customers than to market with existing ones. Hence, it’s more practical to make use of something that you already have at your disposal like your existing customer’s email address.
If you have doubts or are still skeptical of this age-old method, then don’t miss today’s episode!
And don’t forget to stop by and subscribe to Optimized Ecommerce on Apple Podcasts. We love hearing from you.
In today’s episode of The Optimized Ecommerce Podcast, Tanner and Dom discuss the importance of collecting and analyzing customer data, and how you can put it to good use to improve revenue for your online shop.
There may be a hundred and one ways to do this, but you must find the perfect one for your shop and your customers. It's not a one size fits all deal.
If you want to put your customer data collection to the next level then don’t miss today’s episode!
And don’t forget to stop by and subscribe to Optimized Ecommerce on Apple Podcasts. We love hearing from you.
Sometimes, your competitors can have very different business models in terms of where they are financially. Some could be in rapid growth with enough funding to lose money during tests. Your average store owner may not be in that position, especially when growth needs to get going. There is a risk of sacrificing meaningful things when copying a competitor — especially when copying untested features.
For show notes or to listen to more episodes, visit our podcast page at https://BuildGrowScale.com/podcast.
also, subscribe and leave a comment or review on YouTube or Apple Podcasts.
In today’s episode of The Optimized Ecommerce Podcast, our featured guest Aleks talks about one of the most underrated factors why customers leave your site even before viewing your most recent offers.
He also emphasizes the importance of clarity, how you could present your website to any potential customer without adding confusion.
If you want to learn how to create effective Unique Value Propositions and reap its benefits, then don’t miss today’s episode!
For show notes or to listen to more episodes, visit our podcast page at https://BuildGrowScale.com/podcast.
Also, subscribe and leave a comment or review on YouTube or Apple Podcasts.
In today’s episode of The Optimized Ecommerce Podcast, Tanner discusses how a well-known brand received some serious online traffic because of the product they sell. They sell and distribute Funko’s a very specialized toy for hobbyists and collectors. But they’re missing something in their category page.
Want to know what it is they’re lacking, then don’t miss today’s episode!
And don’t forget to stop by and subscribe to Optimized Ecommerce on Apple Podcasts. We love hearing from you.
In today’s episode of The Optimized Ecommerce Podcast, Tanner discusses how dropshipping is a legitimate business model and why everyone should treat it as such.
Fun fact: nobody wants to buy from a general store. People buy from stores that sell specialized products. If you want to know the proper way to do dropshipping, then don’t miss today’s episode!
And don’t forget to subscribe to Optimized Ecommerce on Apple Podcasts and leave a comment or review! We love hearing from you.
In today’s episode of The Optimized Ecommerce Podcast, Tanner discusses the importance of the collection page on your store, and how you can increase conversion by improving the filters of your products.
Fact, 53 cents of every dollar is spent on Amazon. This said, it's a good idea if we can learn how Amazon and other stores like BestBuy, and Wayfair categorize their products to better suit customers.
If you want to know how to properly segregate your products, then don’t miss today’s episode!
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast
Also, subscribe and leave a comment or review on the Build Grow Scale YouTube Channel or Apple Podcasts.
In today's episode, Tanner talks about a mistake every e-commerce store owner and manager is committing without realizing that they’re doing their businesses more harm than good.
Tanner dives into the proper way of scaling the business and giving us a clearer picture of why it's important to optimize first before maximizing the business.
Join us as Tanner shares some bits of useful information that can help you scale your store the right way in today’s episode of Optimized E-commerce.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast
Also, subscribe and leave a comment or review on the Build Grow Scale YouTube Channel or Apple Podcasts. We love hearing from you.
In today’s episode of The Optimized Ecommerce Podcast, Haley Morgan Spindler joins Tanner as they discuss the importance of the hierarchy of conversions.
Listen in while Tanner and Hayley let you in on a little secret on how to get your customers voluntarily fill-out those follow up surveys after their purchase. So don’t miss today’s episode!
And don’t forget to stop by and subscribe to Optimized Ecommerce on Apple Podcasts. We love hearing from you.
In today’s episode of The Optimized Ecommerce Podcast, Tanner discusses how your search function can be both good, and a ‘necessary evil’ for your ecommerce store.
Fact: frequent online shoppers are conditioned to use the search bar function on your site even if you’re selling just a few products. Every online store must have a visible search bar function, and that’s non-negotiable.
If you want to learn the secret sauce that could increase your e-commerce store visitors by 3X to 4X? Don’t miss today’s episode!
For show notes or for more episodes, visit our podcast page at https://BuildGrowScale.com/podcast. And leave us a comment! We love hearing from you.
In this episode of The Optimized Ecommerce Podcast, Tanner and Matt run through some of the do’s and don'ts of Shopify themes. They answer the questions they get the most from Shopify store owners, “Which theme converts best? What theme do I use on my online store?”
If you are curious about Matt and Tanner’s thoughts on these questions, then join in and listen to the whole episode!
Don’t forget to head over to Optimized Ecommerce on Apple Podcasts and subscribe.
And while you’re there, leave a review! We would love to hear what you think.
Most Ecommerce store owners are too focused on the front-end of their business. This means customer acquisition and making sure that the daily revenue stream is consistent. The problem is that these store owners are not doing anything to add more to their Lifetime Customer Value from their existing customer base.
If you think you’re guilty of doing this to your business, listen and learn a smarter way to get a consistent daily revenue stream.
Don’t forget to head over to Optimized Ecommerce on Apple Podcasts and subscribe.
And while you’re there, leave us a review! We would love to hear what you think.
The initial reaction of most store owners when their ratings drop — or do not improve — is to do a site overhaul or moving to a new platform.
In this episode, we talk about how optimizing the elements already in place is much more important that doing a site redesign.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast.
Also, subscribe and leave a comment or review on the YouTube Channel or Apple Podcasts.
Today, Tanner shares simple, easy, and effective ways on how to grow your ecommerce biz.
We’ll hear him talk about Average Order Value (AOV) and how it affects the growth of your ecommerce business.
Think of it this way, your AOV is directly proportional to your profit, so the higher the AOV, the more profit you can use to buy traffic, which makes it a big deal if you want to scale your business.
In today’s training, you’ll learn important strategies that can help you scale your business faster without making a major overhaul in your ecommerce business.
Scaling your business has never been easier with these tried and tested strategies. So, don’t miss today’s episode of Optimize Ecommerce Podcast!
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast
Also, subscribe and leave a comment or review on our YouTube Channel or Apple Podcasts
Today, Matt and Tanner will cover the current state of e-commerce amid the global pandemic COVID craziness that is going on.
Get an inside peek at what they are seeing across all the different stores that are involved with BuildGrowScale.com through its network of business accelerator members.
Plus... a few predictions and some advice for how you can make the most out of your e-commerce business during this very interesting and confusing time that we are in.
For show notes or to listen to more episodes, visit our podcast page at BuildGrowScale.com/podcast
Also, subscribe and leave a comment or review on the YouTube Channel or Apple Podcasts.
In this episode, we talk about how Amazon is its own animal. It has an insane amount of shoppers and consumers.
Amazon has made it very easy for people to buy from them. They were even among the very first ones with the one-click order and one-click buying. People don't go to Amazon to shop around and look for products that they want to buy in the future.
They go there when they're ready to buy right then and there. They have also trained consumers to expect product deliveries right away. It has changed the face of physical product sales across the globe. And the reality that, you simply cannot compete with that massive ecosystem even if you’re a big store owner.
For this episode's show notes — or to listen to more episodes — visit our podcast page at BuildGrowScale.com/podcast.
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As we worked with more companies through amplified partner and business accelerator programs, more traditional online vendors had trouble grasping the sales funnel concept. They didn't want to adopt it. So, we figured out how to take the core elements that we were doing on the funnels — the principles that were making them work — and apply them instead to the stores in the same way. Now, we can get a store to convert almost as highly, if not as high, as most sales funnels.
For this episode's show notes — or to listen to more episodes — visit our podcast page at BuildGrowScale.com/podcast.
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Ever wondered what things you can do to optimize your e-commerce site and improve your business? Do you know the adverse effects of high bounce rates and how it is adversely impacting your actual traffic cost and overall profitability? We are giving away tips to help you reach more customers while spending less on your ad campaigns!
For this episode's show notes — or to listen to more episodes — visit our podcast page at BuildGrowScale.com/podcast.
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The 4 Basic Optimization Principles are:
- Clarity Trumps Persuasion
- Strong Visual Hierarchy
- Conserving Attention
- and Presenting the Right Information at the Right Time
But what do these all mean? Listen to this week's episode and find out!
For this episode's show notes — or to listen to more episodes — visit our podcast page at BuildGrowScale.com/podcast.
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Your already existing traffic — the current customers and visitors — is your most profitable source of revenue. That is where the real money is. That is where you can basically increase the revenue of your company simply by reselling your existing customers. Bring back that warm audience through Revenue Optimization!
For this episode's show notes — or to listen to more episodes — visit our podcast page at BuildGrowScale.com/podcast.
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A lot of e-commerce entrepreneurs make the mistake of thinking more traffic results in an increase of revenue.
Sometimes, you have to realize that the store is the problem or the customer’s journey needs more improvement. Just like in any challenge, you have to look at the problem from different angles to determine the best solution.
In this episode, we dive in and find out how to make the most out of your existing traffic and make more money.
For this episode's show notes — or to listen to more episodes — visit our podcast page at BuildGrowScale.com/podcast
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Each Wednesday, Tanner Larsson & Matthew Stafford of Build Grow Scale publish a new episode of Optimized Ecommerce where you learn essential e-commerce principles that will stay relevant to your business.
Join Tanner and Matthews as they interview expert guests who also own drop shipping and e-commerce businesses; and as they take a look at case studies of different stores that they operate in Build Grow Scale, so that you may see exactly what the best are doing right now and how these lessons will work for your business.
For this episode's show notes — or to listen to more episodes — visit our podcast page at https://BuildGrowScale.com/podcast
Also, follow us and leave a comment or review on YouTube Channel