Melissa Chang
– The Sales Conversion Podcast with Rylee Meek Episode 018 Melissa Chang
Melissa Chang is the president and CEO of PureB2B, LLC and drives the product
development and technical operations for the firm. Melissa is also Founder,
President and CEO of the PureB2B’s parent firm, Pure Incubation, LLC and a
Director for MedData Group, LLC. An expert and pioneer in lead generation
strategies, data driven strategies, and the development of web
applications, Melissa brought a successful track record of online
innovation and web application development when she formed Pure Incubation.
She has been an Internet entrepreneur and technology developer for more
than a decade, and her career boasts an impressive track record of
innovation and early entry into various Internet markets. Melissa held
prior executive leadership positions at Ziff Davis, Connexus Media, and
Publish magazine where she helped to change the way high-level technology
companies reach IT professionals for more than a decade. Outside of the
office, she can be found renovating her 1890’s home and enjoying time with
her husband and daughter.
Listen to this informative Sales Conversion Podcast episode with Melissa Chang about providing full funnel demand generation solutions to the tech industry.
Here are some of the beneficial topics covered on this week’s show:
How every company is doing the same thing to reach their buyers.
Why B2B marketers operate differently than B2C marketers.
How you need to get familiar with your target audience.
Why sending useful gifts is a fantastic way to get engagement.
How you need to generate top funnel leads even during COVID-19.
Connect with Melissa:
Links Mentioned:
pureb2b.com
Guest Contact Info:
@ThinkPureB2B
@thinkpureb2b
facebook.com/ThinkPureB2B
linkedin.com/company/pureb2b
Learn more about your ad choices. Visit megaphone.fm/adchoices