– The Sales Conversion Podcast with Rylee Meek Episode 007 Brian Kurtz
Brian Kurtz is a serial direct marketer and has worked in the industry for over 35 years. He spent the first 34 years of his career helping Boardroom Inc become a state-of-the-art direct marketing and publishing company. He has overseen the mailing of approximately 1.3 billion pieces of third-class mail over the past 20 years, has been able to market and sell newsletters and books via direct response television (infomercials), and uses e-mail and the internet for marketing.
While at Boardroom Inc, he was responsible for buying media in excess of $80 million and sold over 3 million books via direct response television over a three-year period. Since then he never met a medium he didn’t like, and has learned the ins and outs of every possible medium where direct marketing lives and thrives. He is proud to have cut his teeth in the offline world of direct marketing as he finds that the principles he followed over the past 30+ years apply to any and all “new media.”
He is committed to educating any online marketers who will listen, and he is also committed to “learning while teaching” because he feels there is still so much to learn.
Listen to this informative Sales Conversion Podcast episode with Brian Kurtz about how it’s the best time ever to be in direct marketing.
Here are some of the beneficial topics covered on this week’s show:
● Why list management is important to know the audiences you are marketing to.
● How you should narrow your focus to a specific niche.
● Why RFM, recency, frequency, and monetary value, is how you should do your marketing.
● How to use affiliate marketing to your advantage.
● Why you have to go online, to offline, to online again so you are where the customer wants you to be.
Connect with Brian:
Links Mentioned:
overdeliverbook.com
Guest Contact Info:
Website
briankurtz.me
facebook.com/brian.kurtz.121
linkedin.com/brian-kurtz-a1934
YouTube
https://www.youtube.com/channel/UCyN1q8huqel6DDidQsJ90RQ
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