The virality of a video is often attributed to the bursts of enthusiasm, or drama, that unfold in the comments section. In this episode, we focus on ways to take advantage of this space for positive brand engagement that can lead to phenomenal conversion rates!

Let us know what you would like us to cover in our next episode!

Twitter: @ZohoCRM @PainPointPitch

Host: Cassy, Product Marketing Associate and SalesTech Evangelist

Email: ppp@zohocorp.com

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