Arman is a second time entrepreneur and the co-founder of Sleepy Owl, India's first cold brewed coffee brand. In this episode he spoke about the principles to starting up, educating consumers about your product, creating consumer loyalty and more in his conversation with Roshan Cariappa.
Topics:
00:00 Introduction
01:11 Principles to startup
04:25 Surprises in FnB industry
09:22 The Coffee Value Chain
13:17 Testing a hypothesis
15:33 Educating consumers about the product
18:36 Sleepy Owl's various products
21:57 Working with marketplace platforms
23:54 Creating customer loyalty
26:23 Change in consumer mindset
29:17 Scaling a D2C business
31:27 Venture Studios
32:38 Advice for new entrepreneurs
34:35 Books and Podcast recommendations
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Twitter: https://twitter.com/sood_arman
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