This is the second of two Minilogs that can help you create a sustainable competitive advantage. Once you and your executive team have answered the 4 Critical Questions, there's work to embedding that clarity in every aspect of your organization. Your people want you to be a great leader and great leaders aren't afraid to repeat themselves when it comes to over-communicating the pillars of your culture and strategy. Just as important will be when your entire leadership team is saying the same things as you. Imagine the power and confidence that creates!