Sara is the VP of Brand & Marketing at ZOE - a company on a mission to help people find their food truths by understanding their metabolic response and microbiome.

Sara has a background in psychology, brand planning, technology, and digital marketing.

In this podcast interview she shares her views on:

1. Science of Branding: What is it and What are the 3 aspects of branding that companies need to do and understand before they start building a brand?
2. How to successfully track tangible branding results?
3. How to discover customer pain to sync your branding and messaging accordingly?
4. How to create customer personas?
5. How to create empathy through messaging & branding?

Connect with Sara Gordon:
LinkedIn: https://www.linkedin.com/in/sarakategordon/
Twitter: https://twitter.com/sarakategordon
Web: https://www.sarakategordon.com/