Yes, there's humour in a Google search, plus Zippo has really missed a marketing trick.

Don't you hate it when someone answers their own questions? I do!

I googled "how to start a wildfire?" I got ten thousand matches.

Why do bees hum? Because they don't remember the lyrics.

Doctor, I'm really addicted to Twitter. Sorry, I don't follow you.

What's the difference between a hippo and a Zippo? A hippo is really heavy and a Zippo is a little lighter.

Two Eskimos in a kayak chilly are getting chilly, so they light a fire - but the craft sank, proving once and for all, you can't have your kayak and heat it.